Special feature of 1905 film network With the end of the Dragon Boat Festival holiday, the film market also handed over the results of the Dragon Boat Festival in 2024. Up to now, the box office of the Dragon Boat Festival in 2024 has closed at 383 million, with over 9.62 million people watching movies.
Ranked in the top three of the box office list. The douban score of many films is higher than 7.5, and the word-of-mouth works together to prop up the holiday film market.
Originally scheduled for the Dragon Boat FestivalLaifu HotelAfter the file was changed to June 28th, 11 films appeared in this year’s Dragon Boat Festival, covering comedy, suspense, crime, love and other rich types, showing the characteristics of diversified themes.
The competition of domestic films is mainly concentrated in four new films, namely, "Never Give Up" and "I don’t want to be friends with you".
In terms of imported films, in addition to the new arrivals, Garfield Family and Doraemon: Nobita’s Earth Symphony, which have been released for more than a week, have also become hot spots in the Dragon Boat Festival.
Domestic new films compete with each other.
5 parts are mapped together and 3 parts are reversed.
After May 1st, the seed players of Dragon Boat Festival ushered in a broad space to play. I don’t want to be friends with you, Never give up, Negotiator and Stop-and-Go have started large-scale screening.
As of the day before the official start of the Dragon Boat Festival, the total box office of the first three films was about 40 million. On the first day of the Dragon Boat Festival, the above four domestic new films also swept the top four in a single day. The pointing strategy of domestic new films has enabled them to successfully complete the schedule.
"I don’t want to be friends with you" finally won the box office champion of this year’s Dragon Boat Festival with a score of over 70 million.
As a movie version of the series of the same name, the film has a group of loyal "fans", so it performed well in the screening stage. On the first day of release, the box office earned 24.5126 million, which was behind the 24.6804 million of "Never Give Up", but the overall gap was not big. The next day after the release, it successfully achieved a reverse decline and boarded the throne of the Japanese crown, and finally led the Dragon Boat Festival with excellent results. As of press time, the total box office of "I don’t want to be friends with you" has exceeded 100 million.
The film tells the story of the northeast girl "Li Qianjin" who crossed into the past to understand her mother. It is similar to the story. With humorous lines and vivid three-dimensional characters, it accurately captures the psychology of two generations.
The audience under the age of 25 is over 40%, and the audience over the age of 40 accounts for 21.2%. It shows the growing confusion of young people and the communication and understanding between generations, which makes "I don’t want to be friends with you" resonate with audiences of different ages.
However, it is worth noting that the film failed to replicate the high reputation of the series Douban with 8.1 points. At present, the attendance rate is declining, and the follow-up momentum is not very optimistic.
"Never give up" ranks first in both "pre-sale box office" and "number of people who want to see it". After the explosion drama, the director once again pointed to the theme of sweeping the black, and the first cooperation with him attracted much attention.
The eye-catching pre-screening performance was that it won 21.3% of the highest-ranked films of the day on the first day of release, which helped it win the first-day box office championship, and on the third day of release, it became the fastest new film of the Dragon Boat Festival this year, with a total box office slightly higher than "I don’t want to be friends with you".
However, in terms of schedule performance, the attendance rate of 4.2% on the first day of its release was the lowest among the four domestic new films, which led to the second day of its release, and the advantage of film scheduling was lost to "I don’t want to be friends with you", which finally ranked second at the box office of the Dragon Boat Festival.
Negotiator and Stop-and-Go, which rank fourth and fifth respectively in the box office list of the Dragon Boat Festival, are two films with completely different temperament, each with its own core ticket warehouse.
The Hong Kong-style gangster film, which was co-produced after 19 years, held the top spot in Greater Bay Area box office for three consecutive days. The healing comedy, in which the partner has not appeared on the screen for a long time, has become the first choice for Shanghai residents to watch movies for three consecutive days.
There are many similarities between the competitive conditions and market trends of the two films.
First, it has a strong cast and is full of topics; Second, the screening was started early. Negotiator started a large-scale screening two weeks before the screening, and it had already earned more than 40 million box office before the official release. Stop-and-Go also had a limited screening in 15 cities across the country, and the box office (including pre-sales) before the screening was around 6 million.
At the same time, both films have a good reputation. The former douban scored 7.4 points, and the latter douban scored 7.9 points, which set the best reputation for domestic new films in this year’s Dragon Boat Festival. Excellent quality led the two films to achieve a negative decline the next day.
Negotiator and Stop-and-Go received 49.75 million and 48.04 million at the Dragon Boat Festival box office respectively. Together with the accumulated box office, the cumulative box office of the former broke 90 million, and the total box office of the latter also exceeded 50 million.
Although "Laifu Hotel" was changed to June 28th, it was also screened during the Dragon Boat Festival, and the total box office has exceeded 4.3 million.
The competition for imported films is fierce.
Animated movies counterattack live-action movies.
As newly imported films, American Civil War and Mad Max: The Goddess of Fury were first released the day before the Dragon Boat Festival (June 7th).
I thought that the two films released one day earlier could highlight their advantages in seizing the market territory. However, judging from the performance of the Dragon Boat Festival, American Civil War and Crazy Max: The Goddess of Fury were both a little acclimatized, with box office receipts of 24,826,500 and 22,226,700 respectively, ranking only sixth and eighth in the list.
Mad Max: The Goddess of Fury was shortlisted for the non-competition screening unit of the 77th Cannes International Film Festival. After being released in overseas markets in late May, the box office was gratifying, with the box office in North America approaching 60 million US dollars, the box office in South Korea also exceeding 10 million US dollars, and the total box office of the film was about 151 million US dollars. However, the box office performance of the film in China mainland market is not ideal, with the cumulative box office of less than $4 million in four days.
The American Civil War, written and directed by alex garland, also suffered a box office failure. The film’s first week of overseas release set a new record for A24′ s best opening, with the cumulative box office in North America exceeding $100 million. However, the film only received $2.35 million at the box office on the 4th day in China mainland market.
Mad Max: The Goddess of Fury has a broad IP audience base, while American Civil War shows a shocking visual effect through grand narrative techniques, but their box office performance in mainland China is relatively low, which may be related to the film style and market positioning. It is hard to change the fact that the appeal of Hollywood movies in China is failing day by day.
On the one hand, China audiences are increasingly disenchanted with "Hollywood". In recent years, many explosive films have been "cold" in the China market, and the box office results of new Hollywood series in China mainland are not as good as those of previous films. The box office of the best-performing imported films in the market this year also failed to cross the 1 billion mark.
On the other hand, compared with imported live-action movies, China audiences have a preference for imported animated films in recent years.
Garfield, who returned to the mainland big screen after 18 years, set off a whirlwind of watching movies at the Dragon Boat Festival.
The Garfield Family, which was released on Children’s Day as early as June 1st, ate up the Dragon Boat Festival bonus. In the case of only 5.2% on the first day of the Dragon Boat Festival, the box office was 12,511,800 in a single day, and the attendance rate of 11.7% far exceeded that of other films, which helped the film to achieve a rise in film arrangement on the Dragon Boat Festival.
During the three days of the Dragon Boat Festival, the attendance rate of Garfield Family ranked first. This also makes it one of the top three box offices in this year’s Dragon Boat Festival. As of press time, the cumulative box office of the film is 125 million.
The box office stamina of Doraemon Nobita’s Earth Symphony, which was painted earlier than the eve of Children’s Day, can’t be underestimated. The film earned 22 million at the box office in the three days of the Dragon Boat Festival, almost equal to the new film Crazy Max: Rage Goddess, and far better than the 9,403,200 in American Civil War. It quietly "served", and now the total box office has reached 120 million.
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With the ever-changing demand of China audience for watching movies, overseas creators are facing a new task in how to balance the aesthetics of local and overseas markets. Looking back at the whole Dragon Boat Festival, different types of films have their own audiences, reflecting the increasing diversity of audience demand for films and high expectations for different types of films.
The Dragon Boat Festival in 2024 once again showed us the potential of China movies, with a hundred flowers blooming and excellent works constantly. Although some films failed to reach the ideal state at the box office, it also provided valuable experience for the film industry and creators.
The next summer file, such as a big wave of new films is about to meet the audience. I believe that in the future, there will be more outstanding films in China, and the film market in China will be more mature and perfect, which will bring more rich viewing experience to the audience and contribute to China’s transformation into a film power!