High standards achieve high quality, LANTU empowers users to live a better life with excellent quality

September coincides with the 46th National Quality Month. At the beginning of this year, the Central Committee of the Communist Party of China and the State Council issued the "Outline for Building a Quality Power", setting a new direction for quality work in the new era. Recently, MIIT released the "Work Plan for Stable Growth in the Automotive Industry", which also focuses on improving the quality level of automotive product supply.

As the "national team" of new energy vehicle manufacturing, Lantu is committed to becoming a user-oriented technology enterprise, adhering to quality responsibility, insisting on providing users with high-quality products, and creating value for users in a down-to-earth manner. From R & D to production, from material warehousing to product delivery, from brand establishment to the completion of the "three-year three-category" strategy, Lantu has solidified the product foundation of "new strength" in vehicle manufacturing with strict quality, writing a new chapter in the transformation of China’s speed to China’s quality, and a manufacturing power to a manufacturing power.

It’s not a good idea.System construction to create excellent quality

Lantu inherits Dongfeng’s more than 50 years of experience in the automotive manufacturing field, and combines the brand characteristics of high-end new energy vehicles to create a user-centered quality evaluation system, always providing users with a product experience that exceeds their expectations.

In terms of Product Research & Development, Lantu benchmarks international first-line brands, meets global regulations, takes into account European, North American, Asian and other working conditions standards, and builds a complete design and development standard system framework. Through ESSA’s native intelligent electric architecture, central centralized SOA electronic and electrical architecture, high-strength cage body and other self-developed cutting-edge technologies, it has laid the foundation for creating high-quality products.

In terms of trial production and manufacturing process, Lantu has established the VES vehicle evaluation standard and refined quality evaluation system: based on the VES evaluation standard, Lantu conducts more than 500 items such as appearance inspection, road test inspection, rain inspection, warehousing inspection, etc. on the off-line vehicles, and strictly checks the factory quality of the vehicle. With the goal of the refined quality evaluation system, Lantu conducts detailed evaluation and improvement on the user’s high-perception of materials, clearance, color difference, odor, vehicle operation, driving experience, etc., so that users can see, hear, hear, and touch, all presenting a well-crafted high-end enjoyment.

In terms of supply chain, Lantu is committed to being "the setter and leader of the quality system and technical standards for new energy vehicle suppliers", establishing and improving the supplier quality system evaluation standard (VQS), summarizing 12 core processes and their management requirements, which can systematically and comprehensively identify the quality weaknesses of suppliers, and focus on the control of processes that affect key and important characteristics, early warning of quality risks, and make targeted improvements. At the same time, LANTU combines the full-featured product special characteristic identification, the whole value chain process special characteristic guarantee network preparation and the supplier quality evaluation system (VQS) to realize the autonomy and control of high-value parts. The domestic air spring system, the lifting triple screen, the dimmable canopy, and the variable damping shock absorber of LANTU Dreamer on the LANTU FREE are all successful examples. In order to improve the delivery level of supplier parts quality, LANTU has established a supplier quality SSC evaluation and management mechanism, implemented targeted supervision and counseling for suppliers whose quality performance is not up to standard, and improved their quality capabilities; carried out "zero defects" and "zero re-issuance" positive incentives for suppliers with good quality performance, and built a new type of cooperative relationship with suppliers.

Lantu Automotive Intelligent Manufacturing Base

It’s not a good idea.Intelligent manufacturing empowers to create 0 bad products

Landmap stands by technology, empowers with intelligent manufacturing, continuously improves the production process, and controls the details. Through the application of cutting-edge manufacturing combined with cutting-edge digital technologies such as IoT, big data, and edge cloud, every detail of the product can be carefully crafted to create exquisite, sturdy, and safe products.

In the manufacturing process, Lantu uses numerical control hydraulic pad technology to match the high-speed synchronous stamping line produced by steel and aluminum mixed production, so that the error control of each process is at the industry first-class level (0.1mm), thus ensuring the production efficiency and quality stability of parts. In the welding factory with 100% automation coverage, Lantu uses laser welding, ARPLAS welding and traditional welding technology to combine, which not only ensures the strength stability and reliability of the car body, but also makes the car body feel more refined. 195 sets of high-precision servo tightening equipment on the Lantu assembly line, through the self-developed TMS digital torque control system, achieve 100% accurate control of the key torque of the whole vehicle, which can be traced back to the torque data of nearly 10 years.

Welding workshop with 100% automated coverage of Landmap

Through the use of 5G and big data technology, Lantu’s latest generation of autonomous mobile backpack robots (AMR), integrated laser navigation and 5G + WIFI dual-mode communication, AI binocular vision + 3D laser fusion navigation and obstacle avoidance technology, can achieve automatic and accurate delivery of the final assembly line. In addition, Lantu has also built a digital twin of production that integrates digital workshops and physical workshops. Through AVI radio frequency identification, MES system, key process visualization and key equipment online monitoring and other technologies, lean production is realized to ensure zero defect rate of products.

It’s not a good idea.Strict testing to create high standards

High-quality products require high-level inspection and control.

From Product Research & Development to production, Lantu Automotive has set up strict quality verification procedures, including 50 nodes and 12,338 "devil training "-like verification projects. Lantu has carried out road durability tests on mass-produced test vehicles with a total mileage of more than 3 million kilometers, passing through Turpan, Kunlun Mountains, Dali, Hainan, Heihe and other places, experiencing dry heat, humid heat, dry cold, warm and other climatic conditions. The whole vehicle and battery system have undergone more than 1,000 kinds of road conditions and various extreme environments such as minus 40 ° C and high temperature 50 ° C to ensure the safety and stability of the vehicle under various extreme conditions, allowing users to have high-quality car enjoyment.

New Landscape FREE conducts high temperature testing in Turpan, Xinjiang

In addition, Landmap has created a factory test road with the longest mileage, the most variety, and the most stringent technical conditions among the new mainstream car manufacturing forces. It has a complete range of road test tracks and simulates various road surfaces such as speed bumps, manhole covers, rough dirt roads, and cobblestone roads that may be encountered in actual driving, ensuring a comfortable driving experience for users.

Detailed sampling inspection is also one of the keys to creating high-quality Lantu products. In terms of in-car air quality that users are concerned about, Lantu implements stricter sampling inspection frequencies than most OEMs in the industry on the basis of the double standards of the national standard and ISO, to ensure that the odor level of the whole vehicle is ≤ 3.0, which is more stringent than the requirements of the national standard; in the off-line stage of the production car, Lantu conducts single-shift line, double-shift line and other working conditions of the sampling vehicle, evaluates the horizontal roll of the production car, and follows the body of the curve to ensure the excellent driving characteristics of the Lantu brand. The most important "three electric" for new energy vehicles, Lantu Automobile adopts the whole process of inspection, including high voltage insulation inspection, potential balance test, charging socket insulation/grounding test, rain test, wading test, etc. The number of inspections is more than other companies, to ensure that every car delivered to the user meets the R & D design standards.

It’s not a good idea.Recruit talents and forge elite soldiers

The advantage of "people" in the development of Lantu’s thick planting industry has not only created skilled soldiers, but also trained a large team of supplier auditors, becoming a force that cannot be ignored in achieving Lantu’s excellent quality.

Lantu’s quality team is full of talents, not only experienced, meticulous and patient technical experts, but also "hand models" that can touch 1mm slightly convex or sunken with just their hands, and "golden noses" that can identify the source of volatile odors in the car with their noses alone. As well as a large number of engineering and technical talents such as "Chegu talents" and senior experts, they guard the "door" of Lantu’s product quality. Lantu Dreamers have become the designated car for official large-scale conferences many times with their excellent product strength.

Landscape quality engineers test vehicles for clearance surface differences

For suppliers, Lantu has also established a supplier quality system auditor qualification certification mechanism, and regularly conducts parts quality training including parts expertise, quality system, quality tools, etc., to continuously improve the auditor’s ability and increase the industry-related professional level.

Strict quality creates the ultimate product. Since the establishment of the brand, whether it is industry evaluation or user reputation, Lantu has become synonymous with safety and reliability. Lantu’s first model, Lantu FREE, won the 2021 China Automotive Wind and Cloud Festival Jury Award with its outstanding performance in 11 test dimensions such as power, handling experience, and safety. It also won the "five-star" evaluation of the C-NCAP test with a comprehensive score of 92.3%, ranking first in the comprehensive score of Chinese brand new energy models. In 2022, Landmap Dreamer successfully challenged the first domestic 90km/h ultra-US standard high-speed rear-end test with 1.88 times the collision energy exceeding the world’s most stringent collision standard; in 2023, Landmap Dreamer was awarded the C-NCAP five-star safety certification, becoming the first MPV model to receive China’s new energy five-star safety certification. As the third model of Lantu, Lantu Chasing Light has achieved the industry’s top performance in all aspects of driving control, intelligence, luxury and safety. In the 10th Qinghai Lake (International) Electric Vehicle Challenge held in 2023, Lantu Chasing Light won 7 awards including the Best Acceleration Performance Award, the Best Handling Performance Award, and the Best Technology Configuration Award under the complex high-altitude road conditions and strict evaluation standards, and won the blockbuster comprehensive award – the Golden Antelope Award, which fully demonstrates the strength of hardcore products.

All along, Lantu adheres to long-term doctrine, has a bottom line, abides by rules and boundaries, insists on laying a solid foundation and consolidating technology. Adhering to strict detail standards, rigorous production technology and strict supply system, Lantu guarantees the safety, comfort and reliability of every new car that leaves the factory, so that users can use the car without worry. In the future, Lantu will continue to empower and empower with innovation and efficiency to drive the high-quality development of the enterprise, and use high-quality, cost-effective products and warm and comfortable services to continuously meet the diverse needs of users and create a safe and beautiful car life for users.

Cool and smooth, test drive Changan Mazda CX-5 2.5L

  [Test drive experience] I am a "choice syndrome" sufferer, struggling to face too many choices every day, which clothes to wear, what to eat for breakfast and lunch, what kind of words to use to describe a car… In order to deal with it, I adopt the "no choice" approach – wear whatever clothes you see, eat the same meal every day, and find inspiration when writing articles. Many people also have the same confusion when shopping for a car. The more they see, the more undecided they are, and they are very envious of consumers who swipe their cards directly after taking a fancy. Of course, there is a necessary condition here, that is, the design of the car must be outstanding, and perhaps, the appearance can be achieved.

Autohome

  Maybe you will ask me, there have been so many Mazda CX-5 articles before, why is there another one? Oh, don’t worry about closing the browser, this CX-5 is not another CX-5, this is the first article about the test drive experience of the domestic CX-5, what I test drive is the 2.5L model that was not available in the previous imported version. Can the 2.5L with the maximum 196 horsepower make up for the small regret that the previous 2.0L engine power is slightly weaker? How is the workmanship of the domestic model? These must be your concerns.

Mazda Changan Mazda Mazda CX-52013 2.5L automatic four-wheel drive flagship

  The models of Changan Mazda CX-5 are richer than the imported version. Among the 6 models of the whole series, the highest two models are equipped with 2.5L engines, and the entry-level models of the whole series are also matched with a 6-speed engine. Mazda officials revealed that the domestic CX-5 will be officially launched on August 18. At present, we only have the official pre-sale price information: 18-260,000, which is highly coincident with the most competitive price range.

Fresh 2.5L engine

Mazda Changan Mazda Mazda CX-52013 2.5L automatic four-wheel drive flagship

Mazda Changan Mazda Mazda CX-52013 2.5L automatic four-wheel drive flagship

  This engine has made great progress in parameters compared to Mazda’s previous generation 2.5L engine. The maximum power has jumped from 169 horsepower to 196 horsepower, and the maximum has also increased from 224 Nm to 252 Nm (from the old engine parameters). Such great progress is due to the application of the next series of new technologies of Chuangchi Blue Sky, of which the 13:1 high and 4-2-1 exhaust are the biggest contributors.

Smooth Chuangchi Blue Sky 6AT Transmission

Mazda Changan Mazda Mazda CX-52013 2.5L automatic four-wheel drive flagship

  The small serpentine handle has a very short stroke, as well as a crisp feel when changing gears. The handle is just right, and the gear is very clear. As long as you push it lightly, the handle fits into position by itself. You may wonder why I use so many words to describe a manual gearbox to describe a gear. But the truth is, although you don’t have to operate it as often as you operate a manual gearbox, a good feel is also a plus.

Power output characteristics with insufficient explosive force and smooth addition

Mazda Changan Mazda Mazda CX-52013 2.5L automatic four-wheel drive flagship

   When driving on the road, the first thing I do is to take a kick of floor oil, please forgive my rudeness, but I really want to know what kind of push this 2.5L engine can bring. The result is not disappointing, just not surprising. If compared with the imported version of the 2.0L model that has been driven before, the power of the 2.5L model is indeed much stronger, and the acceleration feeling during high rotation is very continuous, but the power is evenly distributed in each speed range, not violent at all.

Mazda Changan Mazda Mazda CX-52013 2.5L automatic four-wheel drive flagship

Mazda Changan Mazda Mazda CX-52013 2.5L automatic four-wheel drive flagship

  If the experience stops there, then the conclusion will be that the power of this car is a bit inferior to the engine parameters. However, the truth is that smooth and fast power response is its specialty, and the violent acceleration will only go against it. Whether it is in daily driving or in violent aggressive driving, the power output can always be maintained in a highly linear and very smooth state. The test drive location is in the mountains at an altitude of about 900 meters, and the air pressure is low. When the test car comes to the editorial office, we will test it in Beijing, and then we will know its actual power level.

Mazda Changan Mazda Mazda CX-52013 2.5L automatic four-wheel drive flagship

  The throttle is very responsive, a little deep, and the gearbox will downshift very aggressively and quickly, as if anticipating your command. You must be amazed, as I am, how this gearbox can move so gently, like a ballerina tiptoeing past you, you can’t even notice it. That’s all there is to the gearbox.

Mazda Changan Mazda Mazda CX-52013 2.5L automatic four-wheel drive flagship

  This gearbox also has the ability to drop 4 gears. When cruising at about 70km/h, quickly press the accelerator to the end, and the gearbox will follow the most aggressive shift logic, jumping directly from 6th to 2nd gear. In manual mode, even if the tachometer pointer reaches the red line and no longer climbs, the gearbox will not automatically lift, fully implementing the driver’s intention. Although it is not as enjoyable to lift and lower gears in manual mode as to directly feed oil, on a curved mountain road, selecting the gear in advance can provide better protection for the power output when exiting the corner. If you want it, it should be better with a set of paddle shifters.

Steering and handling that evokes driving desire

Mazda Changan Mazda Mazda CX-52013 2.5L automatic four-wheel drive flagship

   The steering accuracy of the CX-5 is not as good as that of a single car, but more like that of a sports sedan. Coupled with a well-supported system, it is an SUV that will stimulate your driving desire. Mazda says the suspension of the domestic CX-5 has been adjusted for road conditions in China to make it more comfortable. The current suspension performance feels well-balanced, and the road bumps are partially filtered, which can also convey enough road information to the driver while ensuring basic comfort.

Low fuel consumption is an important issue of Chuangchi’s blue sky concept, but unfortunately it was not tested this time

   When the imported CX-5 arrived at the newsroom, we tested its fuel consumption, and the final results were amazing. Under the premise that most road conditions are very congested, and the average speed is only 18km/h, the 2.0L four-wheel drive CX-5 achieved an amazing fuel consumption of 9.63L/100km. It is not an exaggeration to call it the most fuel-efficient compact SUV.

Mazda Changan Mazda Mazda CX-52013 2.5L automatic four-wheel drive flagship

Mazda Changan Mazda Mazda CX-52013 2.5L automatic four-wheel drive flagship

  With the i-ELOOP, the fuel consumption of the top model is even more worth looking forward to. In this test drive session, we spent a lot of time driving in a very intense way along the way, and during still shooting, the vehicle inevitably needs to idle for a long time, so accurate fuel consumption data cannot be obtained. However, I really want to know if this powertrain will have sharp low fuel consumption like the 2.0L model. We all look forward to the test car coming to the editorial department soon.

Miss Dong, be careful! Lei Jun is doing air conditioning again 1 billion the bet is about to expire!

  How to take the call?

  Someone else wants to get a share of the air-conditioning market. This time, it has been replaced by a Xiaomi ecological chain enterprise. How will Dong Mingzhu fight back?

  On August 10, Zhimi Technology held a new product launch conference in Beijing and officially released its first new air conditioner, Zhimi Full DC Inverter Air Conditioning, priced at 4,399 yuan. The air conditioner model released this time is KFR-35GW/02ZM (M1), and the manufacturer is Sichuan Changhong Air Conditioning Co., Ltd., which directly refers to Gree’s main business.

  Zhimi happens to be the ecological chain enterprise of Xiaomi, and now it is directly targeting Gree’s main business. This can’t help but make the outside world speculate that as Dong Mingzhu and Lei Jun 1 billion the deadline of the bet is getting closer and closer, the two seem to be becoming more and more hard, just like a master trick, the powerful tricks are often left to the end.

  Interestingly, before the release of Zhimi Air Conditioning, Gree employees have been working overtime to insist on production, and Gree Electric Appliances will issue a high temperature subsidy of 1,000 yuan for all employees in the peak season. It is initially expected that Gree Electric Appliances will issue a total of over 80 million yuan in additional high temperature subsidies this time.

  The Mystery of Zhimi’s Life Story

  What is the relationship between Zhimi and Lei Jun? Let’s take a look at Xiaomi’s statement.

  On the afternoon of August 10, Xiaomi employees gave the answer: Dear media bosses, the company that released new products such as air conditioners today is Zhimi, not Xiaomi. They are also a company with a valuation of 1 billion dollars…

  Could it be that Zhimi is just an ecological chain enterprise of Xiaomi, and it is as simple as a cooperative relationship with Xiaomi rather than an affiliation? Xiaomi’s deliberate emphasis on ecological chain enterprises is to downplay that no matter what air conditioner is made, it has nothing to do with Dong Mingzhu and Lei Jun’s gambling game?

  Went to pick up the development of Zhimi. Zhimi’s A round of financing was led by Lei Jun’s Shunwei Capital, and the company was valued at $250 million at that time. In 2016, Zhimi received a $50 million B round of financing led by GIC (Singapore Government Investment Corporation), and the valuation instantly soared to $1 billion.

  It is worth noting that part of the sales of this air conditioner from Zhimi will still be included in Xiaomi’s revenue. Zhimi’s press conference mentioned that this air conditioner will be launched on the Mijia Youpin platform of Xiaomi’s boutique lifestyle e-commerce company. Xiaomi said that sales through Xiaomi channels will be included in Xiaomi’s revenue, but sales in other channels will not be included.

  In addition, through the enterprise inquiry website, it can be found that there are currently only two shareholders of Zhimi Company, one is Su Jun, CEO of Zhimi Technology, who invests 5%. At the same time, Su Jun is also the person in charge of Xiaomi Air Purifier, and the other is Liu De, co-founder and vice president of Xiaomi Technology, who invests up to 95%.

  The Xiaomi air purifier is the flagship of Xiaomi’s smart home products, and it is also the first product to detonate for home users. It has also been an important product at several Xiaomi conferences in the past.

  Lei Jun was the first to enter Dong Mingzhu’s hinterland

  Of course, regardless of the relationship between Zhimi and Xiaomi, many people choose this as another move between Lei Jun and Dong Mingzhu.

  In 2013, at the CCTV Economic Person of the Year Awards Gala, Lei Jun made a bet to Dong Mingzhu, saying, "If Xiaomi can’t beat Gree in turnover within five years, it will lose to Dong Mingzhu by one dollar." Dong Mingzhu did not show weakness, directly contradicting Lei Jun’s views and implying that it is difficult for companies that only focus on marketing to thrive, and said, "Don’t mention it again for one dollar. If you want to bet, you can bet 1 billion yuan."

  Lei Jun was the first to make a move. In December 2014, Midea Group announced that it had signed a strategic cooperation agreement with Xiaomi Technology. After the completion of the issuance of shares, Xiaomi Technology will hold 55 million shares of the company, accounting for 1.288% of the company’s total share capital after the issuance. Xiaomi can nominate one of its core senior management personnel as a director of Midea.

  In fact, Xiaomi’s involvement in air conditioning is not just to gamble with Dong Mingzhu. The core of Xiaomi’s ecosystem is to control users’ end points through mobile phones and establish complete connections. Whether it is Xiaomi itself or the ecological chain enterprises, they are building a complete intelligent end point and service ecosystem around Xiaomi’s ecosystem in products and services.

  "Big and complete" is Lei Jun’s desire and Xiaomi’s ultimate goal. From the current product line, Mijia products under Xiaomi’s ecological chain have covered all kinds of household appliances from kitchen to living room to bedroom. Air conditioners are still blank, but air conditioners are traditional household appliances, and the investment in production lines and personnel is far beyond what an Internet company can support. It is best to hand them over to ecological chain enterprises.

  Investing in Midea was the first step to complete the product layout. Not long after the investment, on June 30, 2015, Xiaomi jointly held a media communication meeting with Midea and officially released the i Youth Smart Air Conditioning. However, the sales of this air conditioner were not as good as Lei Jun had imagined. It didn’t take long for the i Youth Smart Air Conditioning to be removed from the shelves of Xiaomi Mall.

  At that time, when the media interviewed Dong Mingzhu, they asked about the cooperation between Xiaomi and Midea. She said: "I heard that Xiaomi and Midea have cooperated, and Dong Mingzhu is a little anxious. What am I anxious about? Midea’s patent court for stealing Gree ordered you to pay me two million. The two scammers are together, and they are a group of thieves. If one day you have more patents than me and your quality is better than mine, I’m really in a hurry. I have to change myself. I’m going to cheer."

  In addition to the public opinion that Dong Mingzhu did not admit defeat, in terms of business, Gree began to move towards Xiaomi’s core mobile phone business.

  Dong Mingzhu Gree mobile phone hits back at Xiaomi

  In early January 2015, Dong Mingzhu said that "Gree makes mobile phones and destroys Xiaomi in minutes". Then in March, she said that Gree mobile phones will soon be listed. Until the shareholders’ meeting in June of that year, Dong Mingzhu also stressed that there should be no big problem in the future target 50 million department.

  This scene made many people quite puzzled. What made the air conditioner maker run to make a mobile phone, and the mobile phone maker came to make an air conditioner instead?

  When Gree mobile phone first came out, it attracted a lot of attention. As the leading player in the air-conditioning industry, it crossed the border into the red sea of competition for mobile phone manufacturers, and it was paired with Dong Mingzhu, a "fast-talking" Internet celebrity chairperson, who could be said to have attracted a lot of attention.

  But for a long time after that, Gree mobile phones were limited to internal purchases, not only as an annual bonus for employees, but also as a reward for dealers.

  In fact, Gree has released a total of 3 mobile phones, sales are not satisfactory. The first generation of Gree mobile phone sales are less than 100,000, the second generation of Gree mobile phone is still on sale has been listed for a year, online sales are only about 25,000, the third color world mobile phone listed this year, the official website sales show only about 8000.

  In this way, the sales of Gree mobile phones are almost 2,000 times worse than Dong Mingzhu’s "small goal" of selling 50 million units a year. It seems that Dong Mingzhu wants to make mobile phones is not so easy.

  Enter the air conditioner market for the second time with a makeover

  I youth intelligent air conditioning did not let millet and Lei Jun give up, this time a makeover into the smart rice to enter the air conditioning market again, but allies replaced Changhong.

  Why did Zhimi choose Changhong? It is reported that after the acquisition of Meiling, Changhong has a technical research and development team of more than 2,000 people, and has many patented technologies. For example, 0.1 degree subtle sensing technology, silent air duct technology, etc. Zhimi air conditioners find Changhong to OEM, at least to ensure that the technology is leading and the quality is guaranteed. Another important reason is that Changhong’s ranking in the field of air conditioners directly determines that Changhong will not abandon Zhimi like Midea did at the beginning.

  On Changhong’s side, in 2015, Changhong’s financial report showed a huge loss of nearly 2 billion yuan, while the 2016 annual report showed that Changhong turned losses into profits and realized a net profit of 555 million yuan.

  However, from the content of the annual report, it can be seen that the main reason for Changhong’s turnaround in 2016 was the operation of color TV, IT distribution, company operations, and capital. The annual report did not mention the air-conditioning business.

  Simply put, what Zhimi needs is Changhong’s technical team, and Changhong needs the Xiaomi brand effect and Internet marketing thinking behind Zhimi. Neither of them means that anyone clings to each other, and the goal is to achieve a win-win situation.

  Next, let’s see how Miss Dong takes the call.

Extreme krypton direct marketing reform

Image source @ vision china

Titanium media note:This article comes from WeChat WeChat official account Yiou Automobile (ID: EO-AUTO), written by Guo Huaiyi, and published by Titanium Media with authorization.

The Krypton car (hereinafter referred to as Krypton), which has always claimed to insist on direct operation, is quietly reforming the channel network.

Yiou Automobile has learned exclusively that Krypton plans to expand its sales network by recruiting dealers on a large scale without changing its direct sales model. As the core of the previous sales network, Krypton will greatly reduce the number of new direct investment in the construction of official direct stores.

In the field of after-sales service, Krypton has also made a similar new plan. Dealers need to build an after-sales service center according to the standard of Krypton’s direct operation. The previous plan of building a direct after-sales network directly funded by Krypton has also been abandoned.

In July this year, Krypton also said that it would adhere to the direct sales model, and built more than 300 direct sales stores in 75 cities across the country at an average rate of one every two days.

However, due to the huge financial pressure, although Krypton did not give up the direct mode, it gave up direct investment in building and operating stores and chose to recruit dealers instead, so that dealers could pay high store construction and operation and maintenance costs.

In addition, a source who knows about Krypton told Yiou Automobile that Jason Lin, vice president of Krypton, is no longer in charge of channel planning, but is in charge of sales business, and Zhao Yuhui, vice president in charge of sales business, took over the channel planning.

Since its establishment, Krypton has mainly relied on the endorsement and blood transfusion of Geely Automobile to promote its own construction. As the saying goes, leaning against a big tree is a good way to enjoy the cool, so Krypton can move forward quickly, but Geely, who bears the weight, has a strong sense of being out of reach.  

In December 2022, Geely officially announced that Krypton had submitted a draft registration statement for possible initial public offering to the SEC. But to this day, the IPO of Krypton has been slow to see progress. According to a source who knows about Krypton, Krypton originally planned to land in the US stock market in mid-2023, but the plan has been postponed because of the low valuation given by the market.  

Regarding the adjustment of direct operation mode, related personnel changes and listing issues, Yiou Automobile has made a verification to the extreme, but as of press time, it has not received a reply.  

Some investment bankers who did not want to be named told Yiou Automobile that since 2022, the capital market has not been optimistic about the development prospects of China’s new forces, and the share prices of Weilai, Tucki and LI have all plummeted. The plunge after the listing of zero-run cars has dealt a heavy blow to investor confidence. In this context, it is also helpless for Krypton to choose to suspend listing.

"In the future, we must vigorously promote the extreme family."  

Since its establishment in 2021, the Krypton Direct Marketing System has included four types of stores: Krypton Center, Krypton Space, Delivery Center and Krypton Home.  

Among them, Krypton Center, Krypton Space and Delivery Center are all directly funded and operated by Krypton. The large-scale krypton centers are located in the golden business district, which makes them have strong brand display attributes in addition to sales. Krypton space is small in scale, but it has the largest number and can reach consumers the most. As the name implies, the delivery center is mainly responsible for delivering new cars.  

Extreme Krypton Home is completely different from the above three official direct stores. It is not a direct store in the true sense of extreme Krypton, but it is called — — Managed direct sales.  

"The extreme family is the dealer, and the cost of opening a store and operating and maintenance is their own. There may be some subsidies and support."  

Extremely insiders told Yiou Automobile that before that, extremely investors were basically from Lexus brand dealers. Although they are distributors, they are not separated from the direct marketing system. The most remarkable point is that the product price must be consistent with the center and space of Krypton. In addition, the decoration style and standard of the Kryptonian home must also keep the same style as the Kryptonian center and space.  

According to Yiou Automobile, Krypton has launched a dealer recruitment plan, which is divided into two batches. The first batch of recruitment plans involved 18 provinces, municipalities and autonomous regions, with a total of 29 cities. Among them, Krypton plans to recruit in five cities in Zhejiang Province, with the largest number of recruits in the first batch of plans. Followed by Jiangsu and Guangdong, each with four cities.  

The second batch of recruitment plans involves 16 provinces, municipalities and autonomous regions, with a total of 32 cities. Among them, Jiangsu and Shandong each have five cities to recruit, tied for first place. As four cities, Zhejiang still ranks among the top three in the recruitment plan.

The recruitment requirements given by Krypton clearly require that the applicant must be an independent legal entity approved by the industrial and commercial department with a registered capital of not less than 10 million yuan; In the local mainstream automobile business circle, it has a site with a use area of not less than 3,000 square meters and a service life of not less than 5 years; Can quickly build an excellent after-sales service team.

According to the data of official website on August 18th, at present, there are more than 312 directly operated stores in Krypton. Assuming that only one new Krypton store is built in each city in the above two recruitment plans, it will also bring 61 new stores to Krypton, with an increase of about 20%.

Outside the sales network, there will be similar adjustments in the direct after-sales stores.

In 2022, due to the poor after-sales service of third parties, Krypton was complained by many car owners. To this end, Krypton has decided to establish a direct after-sales service network. In April this year, Jason Lin, vice president of Extreme Krypton, once said: "We are also accelerating the construction of after-sales direct stores."

However, Yiou Automobile learned that after the after-sales centers in Hangzhou and Guangzhou were directly funded, the follow-up plans were basically abandoned.

In addition to the huge financial pressure, the qualification of the after-sales center is also a big obstacle. "Because dealers are all operating locally, their qualifications are not a problem for them, which is why there is a special recruitment requirement for the company to have after-sales service experience."

Different from the extreme center, where the space focuses on sales, the delivery center focuses on delivery, which integrates sales, delivery and after-sales. The construction standard must conform to the extreme direct marketing system. "This not only adheres to the direct marketing model, but also expands the sales and maintenance network, without financial pressure. Why not?"

Just as Krypton adjusted its direct marketing mode, there were personnel changes inside Krypton. It is reported that Jason Lin, the vice president of Krypton, who was in charge of channel business before, has been in charge of sales business. Zhao Yuhui, the former vice president in charge of the sales business, was transferred to the channel construction business due to the problem of integrity.

As the heaviest bargaining chip of Geely Automobile in the new energy market, Krypton can be described as a collection of thousands of kinds of love.

Geely invested 18 billion yuan in the vast structure of SEA. Originally, it was planned to be put on the models of the Lectra brand first, but it was finally used on the first model of Krypton 001.

In order to create a high-end image of the Krypton brand, Geely has put aside almost all the existing dealer networks and invested heavily to let Krypton build a direct network.

After the listing of Krypton 001, the car system software such as Caton was complained by the owners. In July, 2022, Krypton announced that it would replace Qualcomm 8155 chip for all owners of Krypton 001 for free.  

This move directly costs Krypton three small goals.

Free replacement of 8155 chips has also won praise from the market, and consumers have begun to vote in RMB, and sales of krypton have risen rapidly. In October, November and December of 2022, the monthly sales volume of Krypton continuously exceeded 10,000 vehicles. In 2022, the annual sales volume of Krypton also reached 71,941 vehicles.

Although the sales volume is higher, like many new energy brands, Krypton has not walked out of the quagmire of losses. Geely Automobile’s 2022 financial report shows that its revenue in 2022 was 31.78 billion yuan, a tenfold year-on-year increase. However, the loss increased from 1.01 billion yuan in 2021 to 2.03 billion yuan in 2022.

As a "fellow brother" in Geely, although the attention of Lectra is not as good as before, it can achieve meager profits in 2022, but it has not held Geely back. In contrast, krypton, which cannot achieve self-hematopoiesis, has already hit Geely financially.

In 2022, Geely’s operating income and net profit were 148 billion yuan and 4.65 billion yuan respectively, with year-on-year growth of 45.6% and 6.8% respectively. It is really commendable to realize the double growth of revenue and profit in the market environment in 2022. But it is worth noting that Geely said in the financial report:

1. The Group’s internal profitability is under pressure due to the sharp increase in the cost of spare parts such as batteries and chips, and the large amount of investment in the initial stage of the development of extremely new business;

2. During this year (2022), the Group increased its loans to support the rapid growth of Krypton brand business;

3. Standard & Poor’s downgraded the Group’s corporate credit rating from "BBB-/ stable" to "BBB-/ negative", and Moody’s Investors Service downgraded the Group’s credit rating from "Baa3/ stable" to "Baa3/ negative" due to the pressure on profitability in the initial stage of new energy transformation.

It is not difficult to find that Geely’s transfusion of krypton has caused pressure on its profitability, increased loans (liabilities) and even downgraded its rating.

Perhaps because of this, Geely hopes that Krypton can quickly land in the capital market. In December 2022, Geely announced that Krypton had submitted a "draft registration statement for possible initial public offering" to the Securities and Exchange Commission (SEC).

But today, August 2023 has passed, but it is not seen below.

The above-mentioned extremely kryptonian people said that it was not that Geely and extremely kryptonian did not want to go public, but that the valuation was not ideal, which may also be the reason why Geely’s management said "listing on the right opportunity" at the performance meeting in March 2023.

"In the second half of 2022, the capital market was really unfriendly to China’s new car-making forces." An investment banker who did not want to be named told Yiou Automobile that the share prices of Weilai, Xpeng Motors and LI all fell sharply in the second half of 2022. After the zero-run car was listed in the environment at that time, the share price was once terrible. "So it is difficult to go public later, and no one buys it."

According to public data, it was not until March 2023 that the share price of zero-running cars continued to stabilize above the issue price. Among Wei Xiaoli, LI’s share price performed slightly better, while Wei Lai’s and Xpeng Motors’s share prices have not yet returned to the June 2022 price.

Although the listing has been delayed for a long time, it is fortunate that the market performance is firm. The listing of Krypton 009 and Krypton X has further boosted sales. According to official data, in July this year, the delivery volume of extremely krypton vehicles reached a record high, reaching 12,039 vehicles, up 139.7% year-on-year. In the first seven months of this year, the cumulative sales volume reached 54,672 vehicles, a year-on-year increase of 127%.

However, the price war in the auto market rekindled in July, and it was extremely difficult to face the sales pressure again. At the beginning of August, Krypton announced the introduction of a price equity policy for Krypton 001, with a limited price reduction of 30,000-37,000 yuan. Price reduction and promotion is undoubtedly another stress test for Krypton and Geely Finance.

Can artificial meat be eaten? Is online celebrity food reliable? Here comes the expert answer.

As the Spring Festival approaches, law enforcement officers of the Yushui District Market Supervision Bureau in Xinyu City, Jiangxi Province conduct on-site rapid detection of vegetable pesticide residues at Guanxia Smart Farmers Market. Photo by Liao Haijin/Bright Picture

A college student food festival was held in Shanghai. The picture shows the "fleshy" Mu Si cake as a dessert in the dining hall of Shanghai Ocean University. Xinhua news agency

Citizens and tourists visit the Chongqing New Year Food Festival. Xinhua news agency

Villagers in Kangzhuang Village, Qukou Town, Xianghe County, Hebei Province are drying red and white sausages. Xinhua news agency

  Is "artificial meat" edible? Is online celebrity food reliable? Are probiotics really useful? What foods have you paid attention to in the past 2019? What troubles have they brought you? Food safety concerns people’s health and life safety. At the "Media Communication Meeting on Scientific Interpretation of Food Safety and Health Hotspots in 2019", which was directed by China Association for Science and Technology and hosted by chinese institute of food science and technology recently, experts combed and interpreted the hot events of food safety that the public paid attention to in the past year, and made suggestions for food safety supervision by popularizing food safety knowledge through examples. This edition extracts some hot topics to interpret.

"artificial meat"

Scientific and technological problems to be solved, standards and regulations to be improved.

  Interpretation expert: Wang Shouwei (Director of China Meat Food Comprehensive Research Center and Dean of Beijing Food Science Research Institute)

  "Artificial meat" is synonymous with foods that are not naturally produced and have a similar taste to meat. It is usually divided into two categories: vegetable protein meat and cell cultured meat. The emergence of "artificial meat" on the one hand is to meet the rapidly growing meat demand of consumers, on the other hand, it provides a way to effectively reduce the land occupation of animal husbandry, the use of water resources and greenhouse gas emissions, and solve the problems of environmental protection and sustainable development.

  In recent years, the processing technology of vegetable protein meat is becoming more and more mature at home and abroad, and many enterprises have developed vegetable protein meat products with vegetable protein as raw materials. The research on using animal stem cells to produce cells to cultivate meat has also made great progress, and many enterprises have announced that they can develop cells to cultivate meat in the laboratory. Vegetable protein meat has great market potential and a high degree of commercialization. In the future, developing products more similar to real meat has become a direction for the food industry and scientific and technological circles.

  In the innovation and development of "artificial meat", it is necessary to increase scientific and technological input and solve the existing scientific and technological problems of "artificial meat". For example, research on the formation mechanism, raw material supply and processing technology of vegetable protein meat should be carried out to build a new research and development system. In the process of industrialization, we pay attention to improving the flavor, texture and nutrition of products, and constantly meet the increasingly diversified needs of consumers. Carry out research on the basic theory and key production technology of cell-cultured meat, and establish a production technology system of cell-cultured meat suitable for human food manufacturing.

  While innovating and developing, adhering to product quality and safety is the foundation of the development of "artificial meat". It is suggested that the new ingredients and new production technology added in the production of "artificial meat" should be systematically evaluated for safety, and an independent standard system and an objective supervision system should be formed in the evaluation of product safety and nutritional components, so as to promote the benign development of the industry.

  Scientific and rigorous standards are the cornerstone of the healthy development of the industry. In China, the development momentum of vegetable protein meat industry has been formed, and the product categories are relatively mature, but the existing laws and regulations are not suitable for product innovation and industry development; The development of its standard should be carried out as soon as possible, and the definition, classification method and production technology should be clearly defined, which will provide convenience for government supervision and provide reference for the direction of production and innovation of products in the industry. In addition, the research and development of cell-cultured meat in China is still in its infancy, but the development speed is very fast, and the research on standards and supervision methods has just begun; The division of supervisory responsibilities and division of labor system should be clarified, and a strict system of standards and laws should be formed. In addition, public science popularization should be carried out to guide consumers to correctly understand and rationally consume "artificial meat".

Online celebrity food

Strictly guard against the transformation of "red and black"

  Interpretation expert: Ma Guansheng (Head of the Department of Nutrition and Food Hygiene, Peking University College of Public Health)

  Some sellers make use of social media’s special publicity and marketing methods to dress up homemade food as "online celebrity" food, which is popular in the circle of friends. From home-made delicious food to home-brewed fruit wine, from morning tea snacks to midnight snacks, from beauty soup to dietary remedies, there are all kinds of foods in the circle. Online food attracts waves of consumers with its novel appearance, photos or taste. However, when consumers buy food, they often ignore the quality of the food itself, including raw materials, production date, shelf life and production address.

  Due to the special sales channels (such as WeChat circle of friends, micro-stores), online celebrity food has some problems, such as difficult management and lack of effective supervision mechanism. Taking the incident of "there is no milk in milk tea" in online celebrity as an example, China’s national standard "Tea Beverage" (GB/T 21733-2008) defines milk tea drinks and milk tea-flavored drinks as liquid drinks prepared by taking water extract of tea or its concentrated solution and tea powder as raw materials and adding one or more of milk or dairy products, sugar and/or sweeteners, edible milk flavor essence, etc. Although there is a requirement for the protein content of milk tea in this standard (≥ 0.5%), but milk or dairy products are still only one of a variety of optional ingredients, not a hard requirement. Therefore, due to the lack of clear standards for existing milk tea, there is an embarrassing situation that "milk tea does not contain milk", which increases the maneuverability of merchants and brings blind spots to food safety supervision.

  It is suggested to improve the supervision mechanism and clarify the responsibilities and supervision methods of all parties in the business activities of non-traditional foods such as online food sales. At the same time, strengthen regular sampling and random inspection, and urge network platforms and production operators to implement the main responsibility. Strike hard at illegal food safety behaviors in online sales, strictly investigate and deal with behaviors such as "brushing the bill" and "false comments", and protect consumers’ rights and safety with strict supervision.

  Online celebrity food is mainly sold through the online platform, so the online platform should assume the responsibility of screening and supervision. The network platform should establish a mechanism to help the superior and limit the inferior, strictly control the entry threshold of merchants, inspect and regularly review their retail qualifications and relevant licenses for selling products, and prevent counterfeit and shoddy foods from being sold on the network platform. Food enterprises and individual food producers should strengthen the construction of industrial chain safety, ensure the safety and traceability of product sources, make the product chain clear, and prevent and control risks. As consumers themselves, they should constantly improve their health literacy and food safety literacy, make rational purchases, and not blindly "chase after the red".

probiotics

The efficacy has the specificity of strains and people.

  Interpretation expert: Chen Wei (Academician of China Academy of Engineering, Chairman of Probiotics Branch of chinese institute of food science and technology, Vice President of Jiangnan University); He Guoqing (Vice Chairman of chinese institute of food science and technology Probiotics Branch, Professor of Zhejiang University)

  Probiotics have a strict definition: they must be living microorganisms, which are beneficial to the health of the host when ingested in sufficient quantities. Moreover, the health function of probiotics should be based on scientific and rigorous clinical trial evaluation and evidence-based medical evidence. At present, tens of thousands of published academic papers have studied the functions of different probiotic strains, confirming that the core function of probiotics is to improve the health of human gastrointestinal tract. In addition, in vitro experiments such as cell model, animal experiments and human experiments show that probiotics may have potential beneficial functions to improve metabolism and nervous system. However, in vitro experiments and the actual human digestive system are completely different worlds, and the results of in vitro experiments can never be used to claim the functions of probiotics. Animal experiments can be used as a reference, but it needs to be confirmed by large-scale and deeper human or clinical experiments.

  It is a long-term, rigorous and scientific process for human beings to explore the efficacy of probiotics. At present, there are various probiotic products with claimed functions on the market. However, it should be emphasized that the academic community has reached a consensus that the core function of probiotics is to improve gastrointestinal health.

  Generally speaking, the mainstream probiotic strains in the market are all isolated from healthy people and fermented foods with a long history of safe use. Most of them are considered as non-pathogenic symbiotic microorganisms, and their safety has been recognized by authoritative organizations. Of course, for sick individuals, such as patients with severe infection or immunodeficiency, they should be used with caution or consult a doctor.

  It should also be noted that the efficacy of probiotics has the specificity of strains and people. There are differences in probiotic efficacy among different strains; There are also differences in physiological regulation of probiotics among different hosts. Therefore, in the future, we should confirm the relevant probiotic functions at the strain level, judge and apply the individual functions of probiotics according to the individual characteristics of different hosts, and pay attention to personalized precise nutrition. Of course, the industrial application of probiotics must also be verified by scientific and rigorous processes. For example, the species, even the genetic composition and basic physiological and biochemical characteristics of the strain are first studied, and then the adaptability, safety and probiotic characteristics of the strain are evaluated in turn, and finally the probiotic dosage and probiotic combination with satisfactory efficacy are selected.

  In addition, consumers should choose probiotic-related products scientifically and reasonably. For lactic acid bacteria drinks, consumers should pay attention to distinguish product types when purchasing. According to the relevant standards in China, the labels of lactic acid bacteria drinks should be marked with live bacteria (non-sterilization) or non-live bacteria (sterilization), and they can be distinguished by labels when purchasing. When consumers buy yogurt, they should keep it reasonably according to the label. Low-temperature yogurt should be sold in cold storage. When they return home after purchase, they should put it in the refrigerator as soon as possible and drink it in time to ensure the activity of its strains.

  Probiotics have individual differences in their effects on health, and there is no "all-purpose" probiotic strain, which is suitable for everyone and all physical conditions. We should further strengthen the popular science education of consumers, popularize the professional knowledge of probiotics and clarify the scientific concept of "quantity" of probiotics, so that consumers can rationally choose probiotic products.

Self-heating food

It is necessary to cross the safety hurdle of "self-heating package"

  Interpretation expert: Lu Fuping (Vice President of chinese institute of food science and technology and Vice President of Tianjin University of Science and Technology)

  Self-heating food is a product that heats food with flameless self-heater and quickly reheates it to edible state. In recent years, a series of self-heating products represented by self-heating hot pot have developed rapidly. Besides the common self-heating hot pot and self-heating rice, there are also self-heating porridge, noodles, rice noodles, soup, etc., which are diverse and meet the urgent needs of consumers for hot food in more consumption scenarios.

  Although the safety of self-heating food is generally controllable, the safety risk of "self-heating package" should be paid full attention to. Since self-heating food uses the chemical reaction between heating agent and water to generate heat to heat the food. Occasional phenomena such as "self-heated food rupture" or "unstable temperature of self-heated food" have aroused people’s concern about the safety of self-heated food.

  Under the current self-heating technology in China, the chemical self-heating package used for self-heating food is mostly magnesium/iron for military use and aluminum-water for civilian use. No matter what kind of heating package, a small amount of hydrogen will be produced when heating. If individuals eat or a small number of people gather to eat, even in a closed environment, the amount of hydrogen generated by the heating of the heating package is far from the limit that can cause explosion. Under normal circumstances, the normal products will be eaten according to the normal operating procedures, and there will be no risk and safety problems such as cracking. However, if people eat a lot of self-heating food at the same time in a closed environment, or if the vent hole on the self-heating food packaging box is blocked, there may be potential safety hazards, which need to be paid full attention to.

  It is suggested to increase the research on the safety of self-heating package and develop a self-heating package with high efficiency and good safety. By developing energy-efficient formula and new heating device, the generation of hydrogen and water vapor can be controlled or reduced, the demand for energy efficiency release and utilization can be improved, and the safety level can be improved. Develop a new type of physical self-heating device, use renewable energy and reduce pollution. In addition, it is necessary to enhance the effectiveness and support ability of the self-heating device in various scenarios.

  The rapid development of self-heating food industry has attracted a large number of enterprises to join. However, due to the imperfect standards and specifications of self-heating food, the enterprises that have joined the self-heating food industry are mixed, which seriously affects the healthy development of the industry. At present, only the group standard "Self-heating Convenient Cuisine Products" issued by China Business Federation in 2017. From the perspective of regulating the industry, self-heating food needs more stringent standards to ensure its healthy development. It is understood that the industry is actively exploring how to establish a unified standard, for example, by standardizing the chemical composition and proportion, heating intensity, hydrogen production and other indicators contained in self-heating food heating packages, and making clear requirements for the treatment of final wastes, so as to improve the entry threshold of the industry and standardize the healthy development of the industry.

Special medical food

Not for everyone

  Interpretation expert: Ren Fazheng (Academician of China Academy of Engineering, Vice Chairman of chinese institute of food science and technology Probiotics Branch, Professor of China Agricultural University)

  Special medical food is formula food for special medical use, which is specially processed and prepared to meet the special needs of people with limited eating, digestive and absorption disorders, metabolic disorders or specific disease States for nutrients or meals. It also has a very strict classification, which is currently divided into two categories: people aged from 0 months to 12 months and people over 1 year old.

  On the basic functions of special medical food — — At present, there is a broad consensus on nutritional support, including improving the treatment and rehabilitation effect, shortening the course of disease, reducing medical expenses, increasing the turnover rate of hospital beds, and reducing the readmission rate, which can be solved through nutritional support and special medical food. The World Health Organization has proposed that if more money is invested in nutrition and health care, less 8.5 yuan can be spent on treatment and the cost of rescue in 100 yuan can be saved. It can be said that the nutritional support function of special medical food is indispensable in clinic. Of course, it can’t replace drugs.

  Special medical food is a new industry in our country, and our government attaches great importance to it, and has made very strict management regulations at the beginning of the industry development. Special medical food should be registered by the food safety supervision and administration department of the State Council, and the formula of special medical food should be based on the research results of medicine and nutrition, and its safety and clinical application effect need to be scientifically confirmed.

  According to news reports, some illegal enterprises produce ordinary solid drinks, pass off as special medical milk powder and mislead consumers. This kind of behavior belongs to false propaganda, which should be severely cracked down and strengthened management. In addition, when the special medical food is registered and put on record, the product formula and production technology are strictly regulated. Food enterprises should produce special medical food according to the registered formula, and cannot produce special medical food without obtaining the registered formula and production license.

  The demand emphasizes that special medical food is special and not suitable for everyone. Moreover, different special people need different special medical foods. We should strengthen the popularization of special medical food, let consumers know its particularity and eat it according to the doctor’s advice.

Reduce salt, oil and sugar

Science and technology lead, scientific implementation

  Interpretation expert: Chen Junshi (Academician of China Academy of Engineering, General Consultant of National Food Safety Risk Assessment Center)

  The diet of Chinese residents is high in salt, oil and sugar. "Three reductions" is not an isolated matter, it is an important part of the whole reasonable diet. Whether it is the government supervision department, food industry or consumers, it is necessary to raise awareness and establish the concept of "reasonable diet".

  Carrying out the "three reductions" action is not a matter for any department or enterprise, but should be coordinated and promoted by all parties. The government should formulate corresponding policies to lead the "three reductions" action, and catering and food processing enterprises should provide diversified products with different levels of salt, oil and sugar for consumers to choose by reducing the use of salt, oil and sugar. Residents gradually reduce the use of salt, oil and sugar in their daily cooking.

  In particular, the food industry and catering industry should accelerate the transformation and upgrading of nutrition according to the health needs of consumers, and take the initiative to take measures to reduce the use of salt, oil and sugar in food. This requires increasing scientific and technological support, laying a solid scientific foundation, solving the problems such as product flavor change and shortened shelf life that may be caused by "three reductions", innovating and developing new foods, and leading a healthy transformation with science and technology. In addition, there are different dietary nutrition problems in different regions and different groups of people, so nutrition science education should be targeted and reflect differentiation. Nutrition intervention should be precise, and the implementation of policies should be based on science and practical. Focus on guiding enterprises to provide more differentiated products for consumers to choose, and guide consumers to choose products that suit them reasonably.

  The action of "three reductions" needs to be carried out step by step in line with China’s national conditions, instead of "eating a fat man at one breath". It takes time to change people’s tastes, not quick. The improvement of cooking, methods and food processing technology also takes time, which cannot be achieved overnight, and should be carried out step by step in accordance with scientific laws. The transformation of consumer health concept needs long-term positive guidance and popularization of scientific knowledge. Therefore, the implementation of the "three reductions" action must be gradual, and various problems must be solved step by step.

Food fraud

Counterfeiting detection technology needs to be upgraded

  Interpretation expert: Wu Yongning (Chairman of chinese institute of food science and technology Food Authenticity and Traceability Branch, Technical Chief of National Food Safety Risk Assessment Center); Chen Ying (Vice President and Chief Engineer of China Academy of Inspection and Quarantine)

  Food quality, food safety and food truth are three attributes of food. The authenticity problems such as food fraud and forgery exist at home and abroad. For example, as the saying goes in China, "selling dog meat by hanging sheep’s head" and the "horse meat passing off as beef" that happened in Europe a few years ago. The World Health Organization once pointed out that apart from food-borne diseases, more and more food fraud and food fraud problems need to be paid attention to.

  Ensuring the authenticity of food is not only to protect public health, but also a necessary measure to curb the market chaos of "bad money drives out good money", standardize the market competition order and boost food consumption confidence. At present, China has basically met the public’s requirements for the quantity and quality of food, and the concern for food safety has reached a higher level. However, for a long time, the investment in food authenticity technology is relatively lacking, and it is difficult to guarantee the scientific supervision of "food authenticity". If food fraud is "a magic height of one foot", then the detection technology of counterfeit identification must be "a magic height of one foot".

  It is suggested to increase the scientific and technological investment in food authenticity research and overcome the technical difficulties and supervision problems of food authenticity. At the same time, speed up the transformation of technical standards of food authenticity, formulate corresponding detection methods and standards, and provide technical support for scientific supervision of food authenticity in China.

  (This edition of the article was compiled by our reporter Chen Haibo)

Mother-in-law’s tattooing "serving the country faithfully" is a pseudo-history, and it was only in the Qing Dynasty that it entered the novel.

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  Mother-in-law’s tattooing is a long-standing and educational story among the people. According to a gentleman on the phone, it is acceptable for Yue Fei’s descendants to remarry his ex-wife Liu, and they can’t accept it without her mother-in-law’s tattoo. In fact, purely emotionally, why am I willing to deny this story that still inspires China people’s patriotism? But unfortunately, there is no account of this matter in the Chronicle of the King of Hubei written by Yue Fei and Sun Yue Ke. The following is the only note in Volume 9 of the Nazi Compilation of the Kingdom of Hubei:


  The first minister was filial by nature, and he was troubled by the northern territory. His mother ordered him to join the army to serve the country, and he could not bear it. After repeated interest, I had to stay with my wife and foster mother and cross the river from Emperor Gaozong alone. Hebei is trapped, lost and stolen, and the voice is completely separated. I have been asking for a visit day and night, but I haven’t got it for several years. Russia has a visitor from my mother, saying, "And my mother sent a message: Speak for me, encourage the holy son of heaven, and don’t think of my sister." I secretly sent people to meet him, but I was blocked by the hustle and bustle. Eight out of ten people went back and forth, and then returned. My first minister was grateful and wept, and thanked me for being unfilial.


  It can be seen that although my mother-in-law is an ordinary peasant woman, she is deeply aware of the righteousness, and it is enough to be revered only in terms of this record. The original record of Yue Fei backstab’s four words "Dedicated to Serving the Country" can be found in The History of Song Dynasty, Volume 380, Biography of He Zhu, but during the interrogation of Yue Fei:


  Flying naked and showing the back, the back has the four words of "serving the country faithfully" of the old Nie, which goes deep into the skin.


  This shows that the tattoo on Yue Fei’s back is years old. Of course, the two most original records quoted above cannot provide proof of mother-in-law’s tattooing. Reasonably, my mother-in-law, as an ordinary peasant woman, was generally afraid of not being able to read, and tattooing at that time was a special skill. In the eighth chapter of The Water Margin, it is said that Lin Chong was "stabbed far away from the military state" and "called a writer and stabbed his cheek". The twelfth time that Yang Zhi was sentenced, he also "called a literary craftsman and stabbed two lines of gold seals, overlapping with the left-behind department of Beijing Daming Mansion to serve as an army", indicating that not everyone in the Song Dynasty had the skill of tattooing people casually.


  Even in terms of ancient romance novels or operas, Yue Fei’s Breaking the East Window, which was compiled in Volume 11 of Quanyuan Opera, was analyzed by the editor, and there were traces of modification by the Ming Dynasty. His 18th poem describes that Yue Fei was interrogated on Wednesday and replied: "If Yue Fei had this matter, would he be willing to stab people in the skin with the words’ serving the country faithfully’ since childhood?" It is difficult to judge whether this passage is the original words and phrases of Yuan opera or the reviser of Ming opera, but it also shows that Yuan opera may still follow historical records. Since then, it may have been written by Yao Maoliang when Chenghua was in the Ming Dynasty. (The sixteenth legendary story of "Loyalty" describes the same plot. Yue Fei replied: "Your honor is on the top, and Yue Fei has been engraved on his body with the words’ serving the country faithfully’ since he was a child. Please examine it carefully."


  There is still no story of mother-in-law tattooing in the Romance of the Great Song Dynasty published by Ming Jiajing. Volume 1 of the novel only says that Yue Fei was in Jingkang, and when he saw Hu Ma, Song Bing cowered, and all the heroes in the countryside came, he went into the mountains to be the enemy. Fei said,’ A gentleman is not famous in the history books, but a thief who steals from the dog and lives in the world, is it ok?’ It is the four words of’ loyalty to the country’ that are tattooed on the back to show the meaning of not being evil. " Volume 7 of the novel says, "Yue Fei takes a confession, then splits his clothes and turns his back. Compared with Wednesday, there are four big black words, which are deeply rooted in people’s skin."


  At the end of the Ming Dynasty, Feng Menglong wrote the legend of Jingzhong Banner, and his second fold, Yue Hou Nie Bei, compiled the story of Yue Fei asking Zhang Xian to stab him in the back. The excerpt is as follows. Sheng (Yue Fei) said, "Zhang Xian, you brought a knife and impressed on my back the words’ serve the country faithfully’." At last (Zhang Xian) said, "I’m afraid of your master’s pain." "I was furious," he said, "Alas, I am not afraid of Yue Fei’s death, so I am afraid of pain!" At the end, he said, "In that case, the villain is bold!" At the end, he said, "It’s finished." The student said, "Let me forget it." "At the end, I should be introduced by Nie, and the outside (pale head) and the students should be dressed." At the end, I said, "Sir is determined to serve the country, so why bother to endure this pain?" The student said, "Zhang Xian, all courtiers now flatter the Lord and forget the monarch behind his back. I’ll engrave these four words on my back today to wake up those who forget the Lord and betray the monarch and ask him to look back." It seems that the author deeply felt that "civil officials love money, military officials cherish death" in the late Ming Dynasty, and made this remark.

  Related links:



  • Why Yue Fei Must Die [Photos] 2009-03-25

  • Yue Fei, a famous anti-gold star in Southern Song Dynasty, was imagined by children as Transformers 2009-03-11.

  • Photo: The descendants of Yue Fei sacrificed to the 906th anniversary of Yue Fei’s birth at Yue Temple in Hangzhou, March 11, 2009.

  • Analysis of Bian’s Appearing in Court: Imagining the Virtual Topic is Like Zhang Fei’s Beating Yue Fei 2009-03-01

  • Collectors bought the suspected Yuefei handwriting for 1.2 million yuan (Figure) 2009-02-17.

  • Taiwan Province is working on the unregistered trademarks of "Kongming" and "Yuefei" 2008-10-28.

Heavy eyebrows renew their contracts to create the highest average salary in history! Lakers legend number five is passed down here.

During the offseason this summer, the Los Angeles Lakers made a lot of moves. Although Zijin Army didn’t bring a third superstar to James and Davis, Pelinka, the general manager, continued to upgrade and reinforce his successful lineup last season. Signed Vincent, Prince, Reddish and Hayes successively, and completed the renewal of contracts with Russell, Reeves and Bachun. Just today, according to American media reports, the Lakers have officially signed a three-year $186 million contract renewal with inside core Davis, which is another highlight for this summer’s operation.

According to agent Ricky Paul, anthony davis and the Lakers reached a three-year contract extension with a maximum salary of $186 million. The average salary of this contract is $62 million, which is the highest average salary renewal contract in the NBA. Davis’ contract with the Lakers will last until 2028, with a total price of more than $270 million. In the next few seasons, the specific salary distribution of Thick Eyebrows is as follows:

2023-24 season: 40.6 million

2024-25 season: 43.2 million

2025-26 season: 57.6 million

2026-27 season: 62.2 million

2027-28 season: 66.8 million

After signing this contract, Davis’ average salary in his new contract for three years was as high as a horrible $62 million, breaking the NBA historical record of $60.7 million just created by Brown. Ranked third to fifth are Lillard with 59.9 million yuan, Booker with 58.7 million yuan and Downs.

As we all know, James’ career has come to an end, and the Lakers regard Davis as the absolute core of the future team’s competitiveness, so it is inevitable to send him a long-term top salary. Last season, Davis has proved his worth. 56 appearances in the regular season, averaging 25.9 points, 12.5 rebounds, 2.6 assists, 1.1 steals and 2.0 blocks; In the playoffs, Davis played in 16 games, averaging 22.6 points, 14.1 rebounds, 2.6 assists, 1.4 steals and 3.1 blocks.

In the new season, the Lakers’ lineup is full of thickness, but Davis and James still need to share most of the heavy responsibilities. As far as the current personal ability is concerned, the inside and outside attack with heavy eyebrows is one of the best solutions for the Lakers’ position score. Not only that, on the defensive end, Davis is more dominant. In the 2023 playoffs, Davis became the third player in the history of the Lakers to contribute 50 blocks in a single season playoff. The first two are O ‘Neill and Jabbar, both legendary fifth positions in the history of Zijin Army. Now the thick eyebrows, who have received the torch, will lead the Lakers to the future.

After Kardashian’s visit, Arsenal lost the title, and someone summed it up. They only scored 15 points out of 30 points & lost 2 titles.

Although the defeat in this game is a blow to Arsenal, it will not affect their performance in the Premier League this season. According to statistics, since Kim Kardashian visited Emirates Stadium in March, Arsenal have only scored 15 points in the past 10 rounds. In contrast, Manchester City performed well, scoring 30 points in these 10 rounds. However, although Arsenal have become a strong enemy in the Premier League this season, they still have a chance to regain the championship in future competitions.

Xiaozhong men’s soccer team advanced to the national finals!

Warm congratulations

On May 18th, 2023, the second China Youth Football League (group U17 of men’s senior high school age) came to an end. In this competition, our school’s men’s football team, with the filial piety spirit of "seizing every minute and bravely surpassing", beat many opponents such as Qingdao West Coast, Shijiazhuang No.44 Middle School, Shenyang Daqiu Sports Management Center, and entered the national finals on behalf of the North District, creating a historic breakthrough of our school’s campus football in the national arena! ! !

Return with honor

Summer campus, pleasant scenery, red flags flying. At the school gate, President Zhao Yongwang, members of the school team and student representatives held flowers and lined the streets to welcome our football players to triumph.

In front of the lecture hall, our school held a grand welcoming ceremony for football players. President Zhao Yongwang gave a welcome speech to all members of the men’s football team. President Zhao congratulated our school’s men’s soccer team for their outstanding achievements in the competition, and pointed out that at the historical new starting point of the school’s development, our school’s men’s excellent achievements blew the horn of Xiaozhong football’s March into the national arena, inspiring the teachers and students of the school to work harder to achieve the goal of "national fame". President Zhao hopes that all the players will take this competition as an opportunity to sum up their experience, work hard again and strive to create greater miracles in the national arena!

At the welcoming ceremony, Vice President Qin Linshan read out the commendation decision, and President Zhao Yongwang presented a bonus to Liu Jiangang, the coach of our men’s soccer team.

Assistant principal Hou Zhangping presided over this activity.

The achievement is inseparable from the hard work of the coach, the hard work of the players and the full support of the parents. At the welcoming ceremony, coach Liu Jiangang delivered his acceptance speech, and Zhang Jiaqi, the captain of the men’s football team, shared his experience in the competition. Parents spoke on behalf of Meng Xuanyue’s mother.

Liu Jiangang, coach of men’s football team, delivered his acceptance speech.

Zhang Jiaqi, captain of the men’s football team, shared his experience in the competition.

Parent representative Meng Xuan Yue Run’s mother took the stage to speak.

Athletic style

China Youth Football League isChina’s top youth football tournament with the widest coverage, the largest number of participants, the highest level of competition and the greatest social influence.. This tournament attracted more than 200 teams from all over the country to participate in the competition. There are 8 teams participating in Taiyuan Division. The athletes of our school overcame many difficulties in the competition and finally rushed into the national finals as runner-up.

President Zhao Yongwang personally mobilized at the competition site.

Pre-competition mobilization

Fight hard

Off-site parent cheerleading

Long Xiang and Hu Yue are vigorous and vigorous, and they are graceful and ready to shine, and good news spreads frequently and vibrates the campus. Our school football team made a historic breakthrough in national competitions, which once again proved the extraordinary strength of football players, greatly boosted the morale of our school football players and inspired them to create a new chapter in the development of campus football in Xiaoyi Middle School. The football players in our school will make more brilliant achievements in national competitions with their eternal ambition, energetic spirit, prepared eyes and determined feelings, and create youthful filial piety with the youth of me!

Ren Bing Li Xingwei I pictures

Jia Hongyi is the editor of Bing I.

Zhao yongwang I audit