R7 price 259,800, pure electric world challenger officially launched

  On September 24th, at Huawei’s autumn full-scene new product launch conference, Hongmeng Zhixing’s first coupe SUV Zhijie R7 was officially launched, and the new car price was 259,800 yuan – 339,800 yuan. Zhijie R7 shows super product power through excellent appearance design, large space, long battery life and many Huawei black technologies, and is expected to become the next popular model of Hongmeng Zhixing.

  In appearance, the Smart R7 adopts the body design of a coupe SUV, and the rear of the car is raised, allowing the rear passengers to have more head space, taking into account the appearance and practicality. In terms of details, the new car follows Huawei’s design principle of "extreme, simple and pure". The star track fusion light group on the front face plus the external active air intake grille, and the 3D energy crystal penetrating light at the tail, which is full of movement. At the same time, the smooth body lines, combined with the hidden door handle and blackened sports tail wing design, make the new car have an ultra-low drag coefficient of 0.219Cd.

  Intelligent experience has always been the advantage of Hongmeng Zhixing products, and Zhijie R7 is no exception. First of all, on the smart drive, the vehicle will be fully equipped with the HUAWEI ADS 3.0 high-end intelligent driving system. We have already had a preliminary understanding of the strength of this system on the Enjoy S9. The application of the new end-to-end architecture not only allows the vehicle to significantly improve in NCA smart driving, active safety, automatic parking, etc., but also allows the vehicle to have the ability to cover the whole scene. From the Enjoy S9, we can also see that the current Huawei smart drive has been able to achieve autonomous driving capabilities from parking spaces to parking spaces, and the decision-making is also more anthropomorphic, bringing the experience of using the smart drive system to a new level.

  In addition, the new car is also equipped with Hongmeng Cockpit 4.0, which has a rich application ecosystem far exceeding that of the same class of models. At the same time, the Smart R7 also supports HUAWEI MagLink multi-terminal interconnection, and the big model blesses smarter Xiaoyi, making the cockpit interaction more anthropomorphic. In terms of cockpit space, the rear legroom in the car reaches 956mm, and the head space reaches 1034mm, bidding farewell to the cramped and crowded SUV of the coupe. The rear also supports 27 ° -37 ° stepless electric adjustment and ventilation, heating and massage functions. 3.8L & 3.5L double storage drawers are also set under the seats, which is very convenient.

  It is worth mentioning that the Zhijie R7 is the first SUV model of Hongmeng Zhixing to be equipped with a co-pilot zero-gravity seat. The zero-gravity seat has 18-way seat adjustment and leg support heating, and supports continued reclining to 137 °, allowing passengers to lie down completely. At the same time, thanks to the large rear space, when the co-pilot zero-gravity seat is opened, the rear seat still has a good space performance.

  In addition to the smart driver and the smart cabin, the "full blood" Tuling platform is also the highlight of the Smart World R7. The new car is equipped with active intelligent curve control, intelligent downhill cruise, and active anti-skid control functions, which have strong capabilities in three aspects: easy driving, safety, and comfort. In terms of hardware, the new car adopts front double fork arms + rear five-link independent suspension, and the whole system is equipped with continuous variable damping shock absorber and air suspension as standard. With the support of air suspension, the maximum height adjustment range of the Smart World R7 body is plus or minus 50mm, which can maintain good passability while improving vehicle vibration avoidance performance. From the previously released closed-beta video, it can be seen that the Smart R7 has shown an outstanding performance in the face of various light off-road scenarios such as continuous steep slopes, deep pit steep slopes, pebble roads, twisted roads, and shell craters.

  In terms of battery life, the intelligent R7 will be equipped with Huawei’s new DriveOne 800V silicon carbide high voltage platform and Huawei’s giant whale 800V high voltage battery platform, with a maximum battery life of 802km, charging for 15 minutes can supplement 400 kilometers of battery life, and then cooperate with the national 80,000 + cooperative charging network, which can completely eliminate consumers’ battery life and energy anxiety.

  Looking back at the first half of this year, Hongmeng Zhixing’s success is obvious to all, especially in the field of SUVs. The Q M7 and Q M9 have become the benchmark products in their respective price points. The Q R7 is also on the trend of becoming a hit, and it has won more than 30,000 orders in a small order time of two weeks. We have reason to believe that the new car will become a strong competitor of Model Y with the product advantage of the vehicle itself, reshaping the competition landscape of 25-350,000 pure electric SUVs.

BMW X8 exposure, arm wrestling with Maybach GLS 600?

   It has been a year since the last exposure of the BMW X8 large flagship SUV, and recently this test car has been exposed by overseas media again. Although it doesn’t seem to have changed much at first glance compared to the previously exposed test car, this doesn’t mean that the X8 under heavy camouflage doesn’t reveal more information.

BMW X8 large flagship SUV exposed

   The test car that was exposed this time had a very clear front face photo for the first time. From the front face, you can see that this X8 uses the same split headlights as the new generation BMW 7 Series, and you can clearly see the strip LED lights above and the headlight group below. The kidney-shaped air intake grille is very large, and there is also a very large bumper below.

BMW X8 large flagship SUV exposed

   In addition, in addition to the exposed road test test car, there is also an X8 test car on the trailer. This also allows us to see the complete body line of the X8, the huge size of the front, making it look very domineering.

BMW X8 large flagship SUV exposed

   From the rear, its size and window shape are similar to the pure electric SUV BMW iX in front. The wheel arch above the rear wheel protrudes outward, highlighting a strong sense of power.

BMW X8 large flagship SUV exposed

   In addition, you can vaguely see the tail lights protruding from the rear of the car, which looks very personalized and is very different from the iX in front. What’s more interesting is that there is a huge integrated bumper below, with bilateral exhaust arranged up and down on the left and right sides, which is more fighting than the exhaust of many super sports cars.

BMW X8 large flagship SUV imaginary picture

   Considering the current radical design ideas of BMW, we are also more looking forward to the new shape of the future BMW X8. Interestingly, with the exposure of this test car, there is also a news that BMW may release the X8 concept car on November 29th. However, November 29th happens to be after the Los Angeles Auto Show. You must know that most car companies will release new cars at the Los Angeles Auto Show, and releasing new cars after the auto show seems to sound like a rumor. However, it is also possible to avoid the auto show due to the pandemic.

   Editor’s comment: BMW X8 was actually confirmed by BMW Chairperson Oliver Zipse, which also means that BMW X8 will be officially unveiled at the end of the year. It is said that this X8 will use a hybrid system combining V8 engines and electric motors. The X8 has become the most powerful SUV in BMW history, with a total output power expected to exceed 515kW (700 horsepower). In today’s global electrification, BMW is vigorously developing high-end fuel models, which is really confusing. Perhaps they have seen the success of the Mercedes-Maybach GLS 600 and want to have a good arm-to-arm match with Mercedes in the product line.

The old Mo of "Hurricane" has changed to delivery! How do actors experience life?


1905 movie network feature "Old Mo" doesn’t sell fish, but runs errands instead?


Recently, Feng Bing, the actor of "Lao Mo", was recognized by passers-by in Shanghai as a rider. Wearing a helmet and riding a battery car, he shuttled through the streets and alleys, rushing to deliver orders in a hurry, almost like a real rider. Faced with the questions of passers-by, Feng Bing responded calmly that he happened to be filming in Shanghai, and became a rider to experience life.


The film is based on the true stories of hundreds of delivery workers. Feng Bing’s brief foray into the world of horsemen was presumably in preparation for shaping his character.



In fact, whether it is a delivery person, a doctor, a teacher, a pilot, or a group of people, whether it is performing a specific group of people or a social celebrity, experiencing life is not only a manifestation of an actor’s professional quality, but also the root of artistic creation. A good performance requires not only solid skills, but also deep life accumulation and emotional experience.


Feng Bing is just a microcosm of thousands of actors. It is precisely because of the immersion and preparation of life that actors have the opportunity to create a true and touching artistic image, stunning countless audiences, and contributing to the birth of masterpieces.



Experience life and become a character


Under the spotlight, it shines brightly. Actors can "travel" through time tunnels, delve into various characters, look back on past dynasties, and experience the various states of life; at the same time, it is also a very challenging profession, which requires rich imagination and deep understanding to materialize the characters of the script.


It takes a lot of hard work to go deep into life, draw inspiration, and then integrate into the character.


During the filming, Jiao Yulu visited all the places where Secretary Jiao used to live, not only did heavy agricultural work, but also listened to dozens of party classes, and experienced everything according to the secretary’s appearance. Guo Xiaodong said, "Everything I do is to live up to the three words’Jiao Yulu ‘."



"Mei Lanfang" prompts the willingness to follow and appreciate the essence of Peking Opera; in order to get close to the image of Wang Jicai, he came to the island in advance to be exposed to the sun, causing several burns, redness and swelling on his skin…


By experiencing the life of the archetypal character and even imitating the habits of the archetypal character, actors can gain a deeper understanding of their inner world and emotional changes, and can more accurately present the character’s state when performing.



Taking a step back, even if you can’t find the exact same prototype as the character, experiencing life can allow actors to find common ground in different characters and become a breakthrough point for shaping characters.


In the role of a deaf-mute person, he went to a deaf-mute family to learn sign language and observe; before joining the group, he underwent three months of military training; in order to play a purser, he took the initiative to go to the airline for professional training…



No matter whether it is performing a specific group or a social celebrity, experiencing life is the embodiment of an actor’s professional quality and the root of artistic creation. Infiltrating the every bit of the script description and finding the state of natural life in a specific environment is the first step for an actor to deliver an excellent performance.


Feel life, moisturize things silently


Study art and self-cultivation first. In addition to feeling the life of a specific character or a specific group for a certain character, actors can self-increase, broaden their knowledge horizons, and enhance their cultural literacy, which can also provide inspiration and support for artistic creation. On actors’ self-cultivation, they can quietly integrate into various character portrayals with the moisturizing things they observe in daily life, which is also a deeper level of performance.


"The so-called experiencing life, don’t think too complicated, as long as you are full of questions about everything you see, and then answer your questions, it is the best observation. The harvest of observation may be unknown for the time being, but it is very important." When talking about the performance, he said.



Zhang Songwen is undoubtedly an observant actor. In his spare time, he grows flowers and grass at home and walks around the surrounding markets. He is familiar with the vendors and occasionally helps to hawk. He is close to the neighbors and likes to sit and watch the chess game. The bustling crowds on the streets are his objects of observation, and so are the busy workers in the store.


Zhang Songwen once paid attention to the daily life of a fried chicken shop employee, from preparing ingredients to frying chicken to smiling at customers. The casual observation left a deep impression on Zhang Songwen’s state. When he encountered a similar character in a work, he said that his performance unconsciously "restored" the employee.



Zhu Yilong once confessed in an interview that when he played the down-to-earth funeral practitioner "Mo Sanmei", the usual life materials often appeared in his mind, which helped him a lot. Experiencing life has become an important part of his acting method. "Find the common parts of the characters in different characters, and then bring them together, so that the specific appearance of the characters in the mind is full, so that the heart is full, and a person cannot be shaped by imagination alone."



"If you should take the subway, you should take the subway, and if you should take the bus, you should take the bus. If you should see the variety of life, you have to look at the variety of life. Without these things, you will never be able to play the role you want to play."


From the perspective of artists, they should not treat themselves as artists, but as ordinary people, observing what happens in life, in order to absorb performance nutrients.



Signature vlog "Riding This Way", video-based life diary… The public can often see artists posting their photos on social platforms. While they are immersed in the joy of life, they are also reminding themselves to accumulate experiences in their experiences. Performance requires creativity. Life is an inexhaustible source of creativity.


In recent years, the movie channel has continuously launched the "Star Ocean Young Actors Selection Program", which aims to tap into the potential and organize them to take root at the grassroots level, enrich their life experience, and complete their creative collection. The original intention is also to encourage actors to return to their original hearts and feed back their performances.


Actors are not only performers, but also observers. By experiencing life in a variety of ways and enriching their experience with practical actions, they can help their performances become more infectious and convincing, and bring more touching works with true warmth to the audience.


Original Yang Zilong Year to dominate the screen, drama fans are blessed!

On December 26, Yang Zi flew from Beijing to Hangzhou and officially joined the group.

The show had been officially announced to star Yang Zi and Li Xian. This time they are the second team to cooperate. They are looking forward to it. Although Li Xian’s costume is not interesting, the heroine is Yang Zi.

According to the script interpretation of "National Color Youth" in the past few days, filming will probably start in early January. According to the usual shooting schedule, the show will not be available to audiences until 2025.

However, Yang Zi’s Year of the Dragon wants to dominate the screen. Her modern drama "Love for a Long Time" with Fan Chengcheng has been promoted and is expected to be released in January.

Yang Zi has filmed many ancient puppet dramas over the years, as well as many long-lost modern dramas. In addition to "Love for a Long Time", Yang Zi and Xu Kai’s collaboration "Cheng Huan Ji" also passed the review on December 27 and is waiting for its schedule.

In addition, in the new year, the second installment of "Sauvignon Blanc" will feature Yang Zi as the protagonist. In the first installment, Merlin Xiaoyao is assassinated, allowing the audience to once again witness Yang Zi’s "silence is better than sound" acting. The second installment is said to contain all the famous scenes, such as the assassination of Tu Shanjing., Xiangliu’s death in battle, Xuanxuan’s crazy love, Xiaoyao’s breakup and so on. All these abuse scenes will be reflected in the second installment.

Yang Zi had a great time in "The Man" this year. His birth brought a straightforward, positive and optimistic sixth brother to life in front of the audience. As an actor, Yang Zi experienced the existence of children firsthand. Xiao Liu was too difficult to deal with. When Xiao Liu disappeared and Xiao Yao returned, Yang Zi couldn’t hide her reluctance to leave Xiao Liu. The role of Wen Xiaoliu in "Sauvignon Blanc" was another breakthrough and attempt for him. Yang Zi not only made a lot of practical efforts in terms of appearance, but also deeply understood and analyzed the psychology and emotions of the characters, and interpreted them vividly.

Recently, some media outlets shared a gift they received from Yang Zi’s studio, including a postcard depicting five characters that Yang Zi will meet with the audience in 2024. In addition to the three TV series mentioned above, there are also the movie "Drug Hunting" and the TV series "Green Hairpin".

As we all know, "Green Hairpin" was not broadcast due to the accident of the original male lead. Previously, it was reported that the crew had hired Peng Guanying to make up the filming. Now it seems that the news is true, and Huang Zixia (played by Yang Zi) can finally be seen by everyone.

"Green Hairpin" This is Yang Zi’s longest-running drama. It lasted eight months. This drama was very challenging and difficult for Yang Zi because many of his characters’ lines were professional. The closing lines of the case also included many group scenes. In order not to drag down the crew, Yang Zi was worried that his mistakes would delay the filming progress of the crew and affect other actors, so before filming started, Yang Zi had already sorted out all the scenes in the play about the incident.. You have memorized the lines.

During filming that year, fans of Yang Zi and Wu Moumou had an online dispute over casting. Yang Zi himself responded personally, saying that the show was the result of everyone’s hard work, and he didn’t want everyone to wait to see the finished product. I have always preferred this show.

Now that "Green Hairpin" has finally made a good start, fans are naturally happy for Yang Zi. Yang Zi will take over the screen in the Year of the Dragon. Which Yang Zi’s work are you most looking forward to?

Responsible editor:

Notice on Strictly Implementing Relevant Requirements for Online Car-hailing and Hitchhiking Epidemic Prevention and Control Management

Notice on Strictly Implementing Relevant Requirements for Online Car-hailing and Hitchhiking Epidemic Prevention and Control Management
Joint prevention and control mechanism issued [2020] No. 2

All online ride-hailing and ride-hailing platform companies:

In order to implement the spirit of the important speech of the General Secretary of the Supreme Leader on coordinating the promotion of COVID-19 epidemic prevention and control and economic and social development, according to the decision-making and deployment of the Leading Group of the CPC Central Committee for Novel Coronavirus Prevention and Control, in accordance with the relevant requirements of the State Council’s response to the COVID-19 epidemic joint prevention and control mechanism and the capital’s strict entry into Beijing management joint prevention and control coordination mechanism, and further standardize the epidemic prevention and control work such as online car-hailing, car-hailing leaving Han and Hubei and entering and leaving Beijing, the relevant requirements are hereby notified as follows:

Fully understand the extreme importance of epidemic prevention and control in and out of Beijing.As one of the important tools for urban transportation, online car-hailing and ride-hailing are likely to be used as channels for evading prevention and control investigation requirements, illegally entering and leaving Beijing, Hubei and other places, disrupting the order of epidemic prevention and control, and threatening the health of the people. All platform companies are requested to earnestly study and implement the important instructions of the General Secretary of the Supreme Leader on "resolutely winning the Hubei defense war and the Wuhan defense war" and "making every effort to do a good job in Beijing’s epidemic prevention and control work", strictly implement the main responsibility of the platform company, take the initiative to serve the overall situation of prevention and control, and in accordance with the deployment requirements of the epidemic prevention and control joint prevention and control mechanism in Hubei and Beijing, resolutely put an end to paralysis and luck, and grasp the epidemic prevention and control work.

Second, completely suspend the online car-hailing and ride-hailing business in China and China.All platform companies should implement and continue to implement strict control measures for the passage from Han and Hubei, strictly in accordance with the relevant provisions of the Hubei Provincial novel coronavirus infection pneumonia epidemic prevention and control headquarters, completely suspend the online car-hailing and ride-hailing business from Han and Hubei, and resolutely prevent the epidemic from passing through the network car-hailing and ride-hailing from Wuhan and Hubei.

III. Completely suspend the business of car-hailing and ride-hailing in and out of Beijing’s cross-city network.The security and stability of the capital is directly related to the overall situation of the party and the state. All platform companies are requested to strictly follow the relevant provisions of the capital’s strict entry into Beijing management joint prevention and control coordination mechanism, completely suspend the cross-city network car-hailing and ride-hailing business in and out of Beijing, resolutely prevent the epidemic from entering Beijing through the network car-hailing and ride-hailing, and fully serve the overall situation of epidemic prevention and control in the capital.

IV. Strictly pursue accountability.For platform companies that hinder and interfere with epidemic prevention and control work and endanger the lives and health of the people, the COVID-19 joint prevention and control mechanism of the Ministry of Transport will work with the inter-ministerial joint conference on coordinated supervision of new forms of transportation to guide relevant local management departments to deal with them quickly and strictly in accordance with laws and regulations. If the epidemic is caused by the input and output, in accordance with the relevant requirements of the joint supervision of the online car-hailing industry during and after the event, the relevant platforms will be organized according to laws and regulations to suspend the release, remove the mobile Internet application (APP), and stop internet services, stop networking or shut down for rectification and other measures. Those who violate relevant laws will be transferred to the relevant departments to seriously investigate the legal responsibilities of the platform companies and relevant personnel according to law.

Joint prevention and control mechanism of pneumonia epidemic in response to novel coronavirus infection
(Acting chapter of the Emergency Office of the Ministry of Transport)
March 1, 2020

Still regret to test drive the new BYD Han EV Genesis Edition.

Passive safety Han 2022 EV Genesis Edition 715KM Precursor Flagship Main/passenger seat airbag Main ●/Deputy ● Front/rear side airbag Front ●/rear ● Front/rear head airbag (air curtain) Front ●/rear ● knee airbag ● Passenger seat cushion airbag – Front middle airbag – Rear seat belt airbag – Rear seat anti-sliding airbag – Rear center airbag – Rear forward airbag – Rear windshield airbag – Passive pedestrian protection ● Runflat tire – ISOFIX child seat interface ● ABS anti-lock braking ● Braking force distribution (EBD/CBC, etc.) ● Brake assist (EBA/BAS/BA, etc.) ● Traction control (ASR/TCS/TRC, etc.) ● Body stability control (ESC/ESP/DSC, etc.) ● Active safety Han 2022 EV Genesis Edition 715KM Precursor Flagship lane departure warning system ● Active braking/active safety system ● Fatigue driving tips ● DOW opening warning ● Forward collision warning ● Rear collision warning ● Moving object early warning system – Sentinel mode/clairvoyance – Low speed driving warning ● Built-in driving recorder ● Road rescue call ● Anti-rollover system – Driving control Han 2022 EV Genesis Edition 715KM Precursor Flagship Single pedal mode – Energy recovery system ● Automatic parking ● hill start assist control ● Steep slope descent – Air suspension – Electromagnetic induction suspension – Magic carpet intelligent suspension – Variable steering ratio – Trailing mode – Four-wheel drive/cross country Han 2022 EV Genesis Edition 715KM Precursor Flagship Integral active steering system – Wading induction system – Low speed four-wheel drive – Creep mode – Tank turn – Wading throat – Driving hardware Han 2022 EV Genesis Edition 715KM Precursor Flagship Front/rear parking radar Front ●/rear ● Transparent chassis /540-degree image ● Driving function Han 2022 EV Genesis Edition 715KM Precursor Flagship Reversing vehicle side early warning system ● satellite navigation system ● Navigation road information display ● AR real-life navigation – High precision map – Parallel auxiliary ● lane keeping assist system ● Lane centering ● Road traffic sign recognition ● night vision system – park assist vision ● Remote parking ● Memory parking – Automatic lane change assistance ● Automatic exit (entry) of ramp – Signal lamp recognition – Track backwards – Remote summoning – Steering wheel off-hand detection – Start reminder – Appearance/theft prevention Han 2022 EV Genesis Edition 715KM Precursor Flagship Sports appearance kit – Electric spoiler – Automatic door opening and closing – Frameless design door – Magic induction door – Electric trunk ● Induction trunk – Electric trunk position memory – The tailgate glass opens independently. – Garage door remote control device – roof luggage rack – Central lock in car ● keyless start system ● Hidden electric door handle ● Active closed air intake grille ● Battery preheating ● External discharge ● Vehicle wireless charging – Exterior lighting Han 2022 EV Genesis Edition 715KM Precursor Flagship LED daytime running lights ● Adaptive far and near light ● Automatic headlights ● Steering assist light ● Steering headlight – Headlight rain fog mode ● Headlight height is adjustable. ● Headlight cleaning device – Headlights are turned off with delay. ● Scene lamp language – Skylight/glass Han 2022 EV Genesis Edition 715KM Precursor Flagship Sky skylight – Light-sensing canopy – Front/rear power windows Front ●/rear ● Anti-pinch function of window ● Rear windshield sunshade – Rear privacy glass ● Rear wiper – Heatable water spray nozzle – Screen/system Han 2022 EV Genesis Edition 715KM Precursor Flagship Rotating large screen ● Reversible central control screen – Central control LCD screen display – Bluetooth/car phone ● Gesture control – Face recognition – mobile TV – Rear row control multimedia – Multi-finger flying screen control – Touch screen vibration feedback – Screen peep prevention – Phonetic wake-up-free words – Speech continuous recognition – It can be said by sight. – Intelligent configuration Han 2022 EV Genesis Edition 715KM Precursor Flagship Internet of Vehicles ● OTA upgrade ● Wi-Fi hotspot ● V2X communication – In-vehicle biological monitoring system – Active noise reduction – Simulated sound wave – Vehicle-mounted KTV – Steering wheel/interior rearview mirror Han 2022 EV Genesis Edition 715KM Precursor Flagship Multifunction steering wheel ● Steering wheel shift – Steering wheel heating – Steering wheel memory – Full LCD instrument panel ● HUD head-up digital display ● AR-HUD augmented reality head-up display – Electric adjustable pedal – ETC device – In-vehicle charging Han 2022 EV Genesis Edition 715KM Precursor Flagship 220V/230V power supply ● Luggage compartment 12V power interface – Seat configuration Han 2022 EV Genesis Edition 715KM Precursor Flagship Sports style seat zero Electric adjustment of main/passenger seat Main ●/Deputy ● Head and neck heating system – Adjustable button in the back row of the co-pilot seat ● Electric adjustment of the second row seat – Liftable front and rear compartment partition – Fuzhi seat – Back table board – Second row of independent seats – Electric adjustment of the third row seat – Rear seat electric recline – Front/rear center armrest Front ●/rear ● Rear cup holder ● Move the armrest box back and forth – Audio/interior lighting Han 2022 EV Genesis Edition 715KM Precursor Flagship Dolby Atmos – Touch reading lamp ● Air conditioner/refrigerator Han 2022 EV Genesis Edition 715KM Precursor Flagship Heat pump air conditioning ● Rear independent air conditioning – Rear seat air outlet ● Temperature zone control ● car air purifier ● In-vehicle PM2.5 filtering device ● negative ion generator ● Interior fragrance device – Car refrigerator –

Learn running fever from scratch 8 Go to the education fever list >

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Daily skin care notice | Qingsong, the leader of beauty OEM, lost money for 3 years. Blue Moon only sounded the profit warning because of high marketing expenses?

Source: Sina Securities

  Produced by: Sina Finance Research Institute of Listed Companies

  Author: New Consumer Proposition /cici

  On January 31, the A-share 2023 annual report was announced, and the listed companies with excellent and poor performance in the daily chemical skin care industry were unveiled, and the industrial prosperity was unobstructed. Among the listed companies in the skin care and daily chemical industry that we are concerned about, a total of 6 companies have issued performance forecasts, and 4 listed companies have pre-increased, namely Jinbo Bio, Freda, Marubi and Shuiyang; There are two listed companies whose performance forecast "sounded the alarm" in 2023, namely Blue Moon Group and Qingsong Shares.

  Among them, Qingsong Co., Ltd., as the leading OEM of beauty and skin care, has weak profitability, and its main body of cosmetics business is Northbell acquired at a high premium, thus forming a huge goodwill. After the performance commitment period, Northbell’s "performance changed dramatically" and suffered successive losses in 2021-2022, which also led to huge goodwill accrual in 2021 and 2022. It is worth noting that in 2023, Northbell’s revenue declined and its net profit continued to lose money, which is also the fundamental reason for the sluggish performance of Qingsong.

  For Blue Moon Group, the market leader of household cleaning care, we think that the fundamental reason for its performance loss is still the serious product homogeneity and the channel expansion that is less than expected, and the marketing expenditure is greatly increased or secondary.

  Why is it difficult to make money in the upstream of the foundry leader Qingsong?

  Although the daily chemical skin care foundry is located in the upstream link of the cosmetics industry chain, it is often a section with weak profitability in the industry chain, which is closely related to the low bargaining power and high production cost of the foundry. Among all the listed companies of daily chemical skin care that released the performance forecast, only Qingsong Co., Ltd., the foundry leader, continued its performance loss.

  The original core business of Qingsong Co., Ltd. mainly includes beauty OEM and turpentine processing. At the end of 2022, the company completed the divestiture of turpentine deep processing business, and the company’s main business structure also changed to cosmetics business. The company’s main income and profits were concentrated in cosmetics business.

  In 2023, after the divestiture of turpentine deep processing business, the company’s performance did not bring many surprises to investors. It is expected that the annual revenue will decline and the net profit will continue to lose money. Specifically, the company expects to achieve a total revenue of 1.9-2 billion yuan in 2023, which is expected to decrease by 31.44%-34.87% year-on-year; The loss of net profit attributable to shareholders of listed companies is 50-63 million, and the loss of net profit not attributable to the mother is 48-61 million. The net profit attributable to the mother and the net profit not attributable to the mother are still struggling in the whirlpool of losses.

  The main body of cosmetics business of Qingsong Co., Ltd. is Northbell. Northbell is mainly engaged in cosmetics ODM business, and its main products include masks, skin care products, wet wipes, etc. Its cooperative domestic brands cover many well-known brands of skin care and daily chemical listed companies, such as Perfect Diary under Yixian E-commerce, Winona under Betaine, etc. The cooperative listed companies include shanghai jahwa, Freda, Huaxi Bio, Betaine, etc.

  Although it cooperates with a number of big brands, Northbell’s own profitability is not strong. In 2019, Qingsong acquired 90% equity of Northbell at a price of 2.43 billion yuan, forming a goodwill of 1.366 billion yuan. The corresponding performance commitment is: the audited net profit attributable to the owner of the parent company after deducting non-recurring gains and losses realized by Northbell in 2018 is not less than 200 million yuan; Northbell’s total net profit in 2018 and 2019 is not less than 440 million yuan; Northbell’s total net profit in 2018, 2019 and 2020 is not less than 728 million yuan.

  From 2018 to 2020, Northbell realized net profit of RMB 210 million, RMB 243 million and RMB 287 million respectively, and accumulated net profit of RMB 740 million, fulfilling its performance commitment. After the performance commitment period, Northbell’s performance immediately changed face. In 2021, the operating income was 2.509 billion yuan, down 6.05% year-on-year, and the operating profit was 66 million yuan, which turned from profit to loss year-on-year.

  It is worth noting that in 2023, the company devoted almost all its energy to the cosmetics business and failed to turn losses. According to the company’s performance forecast, in 2023, Northbell’s revenue will decline and its net profit will be lost. It is estimated that its operating income will be 1.9-2 billion yuan, down year-on-year; The estimated net profit loss is 45-38 million yuan.

  Blue Moon sounded a profit warning due to increased marketing expenses? In the first half of the year, sales by category and offline channels dropped sharply.

  On January 17th, Blue Moon Group, which was listed on the Hong Kong stock market, issued a profit warning with pre-reduced performance. It is expected that by the end of fiscal year 2023, the comprehensive profit attributable to shareholders of the company will be reduced by not less than HK$ 230 million compared with HK$ 611.4 million attributable to shareholders of the company for the year ended December 31, 2022.

  According to the company’s announcement, the decrease in expected profit is mainly due to the increase in sales and promotion expenses, including increasing publicity through different sales channels, multimedia, omni-channel and consumer education to enhance the coverage of various sales and distribution channels and new products. It is noteworthy that in the first half of 2023, the company’s sales and distribution expenditure was HK$ 1.059 billion, a year-on-year decrease of 7.7%. This may indicate that in the third and fourth quarters of 2023, Blue Moon Group increased its marketing expenses.

  The core reason for Blue Moon Group to increase its marketing expenditure may still lie in the serious homogenization of products and the unexpected channel development. The slogan "Blue Moon, Creating a New Era of Laundry in China" is deeply rooted in people’s hearts, and the brand of Blue Moon has become synonymous with laundry detergent. At the beginning of 2012, the market share of Blue Moon has reached 52.7%.

  However, due to technical barriers and low barriers to entry, the dividend period of the Blue Moon did not last long. Domestic and foreign daily chemical enterprises urgently laid out the laundry detergent market and raced around the land, and the market quickly became a red sea from the blue ocean.

  In order to compete for market share, brands spare no effort in marketing. Inviting popular stars to speak on their behalf and reducing prices have become the necessary marketing means for going out of the circle. Under this influence, the blue moon’s unique pattern has also been threatened by domestic and foreign brands such as Libai, Carving, Verus, Jinfang and Mystery. Although "winning the first comprehensive share of similar products for N consecutive years" is the core propaganda point of Blue Moon, several head enterprises are evenly matched, and the gap is small. The market share of Blue Moon Group is far less than that in the early stage of industry development.

  With the intensification of brand competition in the market, Blue Moon Group is also slightly passive. In the first half of 2023, the sales of various products of the company fell sharply, of which the income of clothing cleaning and care products was HK$ 1.958 billion, down 20.1% year-on-year. The income from personal cleaning care products was HK$ 120 million, down 47.9% year-on-year; The income from household cleaning care products was HK$ 145 million, down 28.2% year-on-year.

(Sales of products in the first half of 2023 Source: Company Financial Report)

  In addition to product marketing, online and offline channel development is equally important for daily chemical brands. Judging from the channel expansion of Blue Moon in recent years, Blue Moon was removed from KA stores such as RT Mart and Carrefour in June 2015. Although Blue Moon returned to hypermarkets in a low-key manner in 2017, this move also weakened the advantages of Blue Moon’s offline channels to some extent.

  In terms of channels, in the first half of 2023, the sales of offline distributor channels and direct sales to major customers declined significantly. Among them, online channel sales accounted for the highest proportion of HK$ 1.448 billion, down 1.9% year-on-year; The second channel of sales accounted for the offline distributor channel, with sales of HK$ 642 million, down 40.5% year-on-year; The revenue from direct sales to major customers was HK$ 132 million, down 49.5% year-on-year.

(Sales by channel in the first half of 2023 Source: Company Financial Report)

  In the first half of 2023, the sales by category and channel dropped sharply, and the marketing expenses dropped. The company attributed the main reason for the decline in profit to the increase in marketing expenses or it was difficult to convince investors. Specifically, the root cause of Blue Moon Group’s profit decline in 2023 is the decline in sales of a certain category of products, or the decline in sales of a certain channel, as well as the overall inventory situation of the company, which remains to be further analyzed after the company’s official financial report is issued.

Reporting/feedback

"Olympic Experience Field" public welfare activities let people feel "swimming without water"

  Xinhuanet Changchun October 10 th "It’s so fresh! You can swim without water! " On the scene of Changchun Station, the "Olympic Experience Field" which was opened to the public free of charge on the 10th, the reporter and the people witnessed a device to realize "waterless swimming".

  "This device is called an isokinetic stretcher. The experiencer can experience the fun of’ swimming without water’ as long as he lies on the stool in the middle, holds the stretcher with both hands and fixes his feet on the bracket." On the morning of the 10th, Zhang Ke, a staff member of the swimming experience hall of FAW-Volkswagen Olympic Experience Field, told reporters that this equipment was introduced to China in 2001. After improvement, it was mainly used for the training of professional athletes. This is the first time to meet the people.

  Under the introduction of Zhang Kezheng, many visitors are eager to try. "How cool! And you can do all the strokes! The limbs are as tired as swimming in the water, "Ms. Teng, a citizen, told reporters after the experience. The reporter found that the size of the isokinetic stretcher is similar to that of the treadmill, and there are quantitative data such as speed, training time, amount of work done and action times on the instrument.

  Zhang Ke said: "At first, this equipment was invented mainly to ensure that professional swimmers can train without water. Now, it can make people swim without water in the Olympic experience activities, giving people a sense of novelty. It can be said that this kind of equipment is entirely possible to enter the gym one day and become a new project of national fitness. "

  "FAW-Volkswagen Olympic Experience Field" is a large-scale Olympic public welfare promotion activity with national participation. The first stop of Changchun Station will last from 9th to 14th, and then it will land in Shanghai, Guangzhou, Beijing, Chengdu and other cities in turn, lasting for 6 months.

Editor: Zhu Xinrui

France banned the sale of fireworks during the National Day this year.

  Xinhua News Agency, Beijing, July 10-The French government issued a decree on the 9th prohibiting the sale, possession, transportation and discharge of fireworks during the French National Day this year, in order to "prevent the public order from being seriously disturbed during the festival".

  July 14th is French National Day. According to Agence France-Presse, the fireworks ban is valid for two days on 14th and 15th, but the festival fireworks show organized by local municipal departments and professionals will not be affected.

  On the evening of July 2, the police patrolled near the Arc de Triomphe in Paris, France. Xinhua News Agency reporter Gao Jingshe

  As the domestic riots that have lasted for many days tend to subside, the French government is making every effort to restore order. French Prime Minister Elizabeth borne told Le Parisien on the 8th that the government would use "a lot of means" to protect the people during the National Day.

  On June 27th, in Nanterre, Haute Seine, France, a 17-year-old boy was killed when a police officer stopped a car and fired. The incident caused strong reactions from all walks of life in France. Since the evening of June 28, riots in different degrees have continued to occur in many cities in France. Meanwhile, some rioters attacked the police with fireworks.

  On the evening of July 2, the police patrolled the Champs Elysé es in Paris, France. Xinhua News Agency reporter Gao Jingshe

  French President Emmanuel Macron said on July 4th that the "peak period" of riots has passed, but caution is still needed in the coming weeks.

  In addition, the French capital, Paris, the southern port city of Marseille, and many other places held rallies and demonstrations on the 8th to mourn the African-American French man adama Traore and oppose the police’s violent law enforcement. On July 19, 2016, 24-year-old Traore died while being detained by the police in the suburbs of Paris, which triggered demonstrations and riots in many places in France. (Wang Hongbin)