标签： 杭州妃子阁最新

Titanium media note:This article comes from WeChat WeChat official account Yiou Automobile (ID: EO-AUTO), written by Guo Huaiyi, and published by Titanium Media with authorization.

The Krypton car (hereinafter referred to as Krypton), which has always claimed to insist on direct operation, is quietly reforming the channel network.

Yiou Automobile has learned exclusively that Krypton plans to expand its sales network by recruiting dealers on a large scale without changing its direct sales model. As the core of the previous sales network, Krypton will greatly reduce the number of new direct investment in the construction of official direct stores.

In the field of after-sales service, Krypton has also made a similar new plan. Dealers need to build an after-sales service center according to the standard of Krypton’s direct operation. The previous plan of building a direct after-sales network directly funded by Krypton has also been abandoned.

In July this year, Krypton also said that it would adhere to the direct sales model, and built more than 300 direct sales stores in 75 cities across the country at an average rate of one every two days.

However, due to the huge financial pressure, although Krypton did not give up the direct mode, it gave up direct investment in building and operating stores and chose to recruit dealers instead, so that dealers could pay high store construction and operation and maintenance costs.

In addition, a source who knows about Krypton told Yiou Automobile that Jason Lin, vice president of Krypton, is no longer in charge of channel planning, but is in charge of sales business, and Zhao Yuhui, vice president in charge of sales business, took over the channel planning.

Since its establishment, Krypton has mainly relied on the endorsement and blood transfusion of Geely Automobile to promote its own construction. As the saying goes, leaning against a big tree is a good way to enjoy the cool, so Krypton can move forward quickly, but Geely, who bears the weight, has a strong sense of being out of reach.　　

In December 2022, Geely officially announced that Krypton had submitted a draft registration statement for possible initial public offering to the SEC. But to this day, the IPO of Krypton has been slow to see progress. According to a source who knows about Krypton, Krypton originally planned to land in the US stock market in mid-2023, but the plan has been postponed because of the low valuation given by the market.　　

Regarding the adjustment of direct operation mode, related personnel changes and listing issues, Yiou Automobile has made a verification to the extreme, but as of press time, it has not received a reply.　　

Some investment bankers who did not want to be named told Yiou Automobile that since 2022, the capital market has not been optimistic about the development prospects of China’s new forces, and the share prices of Weilai, Tucki and LI have all plummeted. The plunge after the listing of zero-run cars has dealt a heavy blow to investor confidence. In this context, it is also helpless for Krypton to choose to suspend listing.

"In the future, we must vigorously promote the extreme family."　　

Since its establishment in 2021, the Krypton Direct Marketing System has included four types of stores: Krypton Center, Krypton Space, Delivery Center and Krypton Home.　　

Among them, Krypton Center, Krypton Space and Delivery Center are all directly funded and operated by Krypton. The large-scale krypton centers are located in the golden business district, which makes them have strong brand display attributes in addition to sales. Krypton space is small in scale, but it has the largest number and can reach consumers the most. As the name implies, the delivery center is mainly responsible for delivering new cars.　　

Extreme Krypton Home is completely different from the above three official direct stores. It is not a direct store in the true sense of extreme Krypton, but it is called — — Managed direct sales.　　

"The extreme family is the dealer, and the cost of opening a store and operating and maintenance is their own. There may be some subsidies and support."　　

Extremely insiders told Yiou Automobile that before that, extremely investors were basically from Lexus brand dealers. Although they are distributors, they are not separated from the direct marketing system. The most remarkable point is that the product price must be consistent with the center and space of Krypton. In addition, the decoration style and standard of the Kryptonian home must also keep the same style as the Kryptonian center and space.　　

According to Yiou Automobile, Krypton has launched a dealer recruitment plan, which is divided into two batches. The first batch of recruitment plans involved 18 provinces, municipalities and autonomous regions, with a total of 29 cities. Among them, Krypton plans to recruit in five cities in Zhejiang Province, with the largest number of recruits in the first batch of plans. Followed by Jiangsu and Guangdong, each with four cities.　　

The second batch of recruitment plans involves 16 provinces, municipalities and autonomous regions, with a total of 32 cities. Among them, Jiangsu and Shandong each have five cities to recruit, tied for first place. As four cities, Zhejiang still ranks among the top three in the recruitment plan.

The recruitment requirements given by Krypton clearly require that the applicant must be an independent legal entity approved by the industrial and commercial department with a registered capital of not less than 10 million yuan; In the local mainstream automobile business circle, it has a site with a use area of not less than 3,000 square meters and a service life of not less than 5 years; Can quickly build an excellent after-sales service team.

According to the data of official website on August 18th, at present, there are more than 312 directly operated stores in Krypton. Assuming that only one new Krypton store is built in each city in the above two recruitment plans, it will also bring 61 new stores to Krypton, with an increase of about 20%.

Outside the sales network, there will be similar adjustments in the direct after-sales stores.

In 2022, due to the poor after-sales service of third parties, Krypton was complained by many car owners. To this end, Krypton has decided to establish a direct after-sales service network. In April this year, Jason Lin, vice president of Extreme Krypton, once said: "We are also accelerating the construction of after-sales direct stores."

However, Yiou Automobile learned that after the after-sales centers in Hangzhou and Guangzhou were directly funded, the follow-up plans were basically abandoned.

In addition to the huge financial pressure, the qualification of the after-sales center is also a big obstacle. "Because dealers are all operating locally, their qualifications are not a problem for them, which is why there is a special recruitment requirement for the company to have after-sales service experience."

Different from the extreme center, where the space focuses on sales, the delivery center focuses on delivery, which integrates sales, delivery and after-sales. The construction standard must conform to the extreme direct marketing system. "This not only adheres to the direct marketing model, but also expands the sales and maintenance network, without financial pressure. Why not?"

Just as Krypton adjusted its direct marketing mode, there were personnel changes inside Krypton. It is reported that Jason Lin, the vice president of Krypton, who was in charge of channel business before, has been in charge of sales business. Zhao Yuhui, the former vice president in charge of the sales business, was transferred to the channel construction business due to the problem of integrity.

As the heaviest bargaining chip of Geely Automobile in the new energy market, Krypton can be described as a collection of thousands of kinds of love.

Geely invested 18 billion yuan in the vast structure of SEA. Originally, it was planned to be put on the models of the Lectra brand first, but it was finally used on the first model of Krypton 001.

In order to create a high-end image of the Krypton brand, Geely has put aside almost all the existing dealer networks and invested heavily to let Krypton build a direct network.

After the listing of Krypton 001, the car system software such as Caton was complained by the owners. In July, 2022, Krypton announced that it would replace Qualcomm 8155 chip for all owners of Krypton 001 for free.　　

This move directly costs Krypton three small goals.

Free replacement of 8155 chips has also won praise from the market, and consumers have begun to vote in RMB, and sales of krypton have risen rapidly. In October, November and December of 2022, the monthly sales volume of Krypton continuously exceeded 10,000 vehicles. In 2022, the annual sales volume of Krypton also reached 71,941 vehicles.

Although the sales volume is higher, like many new energy brands, Krypton has not walked out of the quagmire of losses. Geely Automobile’s 2022 financial report shows that its revenue in 2022 was 31.78 billion yuan, a tenfold year-on-year increase. However, the loss increased from 1.01 billion yuan in 2021 to 2.03 billion yuan in 2022.

As a "fellow brother" in Geely, although the attention of Lectra is not as good as before, it can achieve meager profits in 2022, but it has not held Geely back. In contrast, krypton, which cannot achieve self-hematopoiesis, has already hit Geely financially.

In 2022, Geely’s operating income and net profit were 148 billion yuan and 4.65 billion yuan respectively, with year-on-year growth of 45.6% and 6.8% respectively. It is really commendable to realize the double growth of revenue and profit in the market environment in 2022. But it is worth noting that Geely said in the financial report:

1. The Group’s internal profitability is under pressure due to the sharp increase in the cost of spare parts such as batteries and chips, and the large amount of investment in the initial stage of the development of extremely new business;

2. During this year (2022), the Group increased its loans to support the rapid growth of Krypton brand business;

3. Standard & Poor’s downgraded the Group’s corporate credit rating from "BBB-/ stable" to "BBB-/ negative", and Moody’s Investors Service downgraded the Group’s credit rating from "Baa3/ stable" to "Baa3/ negative" due to the pressure on profitability in the initial stage of new energy transformation.

It is not difficult to find that Geely’s transfusion of krypton has caused pressure on its profitability, increased loans (liabilities) and even downgraded its rating.

Perhaps because of this, Geely hopes that Krypton can quickly land in the capital market. In December 2022, Geely announced that Krypton had submitted a "draft registration statement for possible initial public offering" to the Securities and Exchange Commission (SEC).

But today, August 2023 has passed, but it is not seen below.

The above-mentioned extremely kryptonian people said that it was not that Geely and extremely kryptonian did not want to go public, but that the valuation was not ideal, which may also be the reason why Geely’s management said "listing on the right opportunity" at the performance meeting in March 2023.

"In the second half of 2022, the capital market was really unfriendly to China’s new car-making forces." An investment banker who did not want to be named told Yiou Automobile that the share prices of Weilai, Xpeng Motors and LI all fell sharply in the second half of 2022. After the zero-run car was listed in the environment at that time, the share price was once terrible. "So it is difficult to go public later, and no one buys it."

According to public data, it was not until March 2023 that the share price of zero-running cars continued to stabilize above the issue price. Among Wei Xiaoli, LI’s share price performed slightly better, while Wei Lai’s and Xpeng Motors’s share prices have not yet returned to the June 2022 price.

Although the listing has been delayed for a long time, it is fortunate that the market performance is firm. The listing of Krypton 009 and Krypton X has further boosted sales. According to official data, in July this year, the delivery volume of extremely krypton vehicles reached a record high, reaching 12,039 vehicles, up 139.7% year-on-year. In the first seven months of this year, the cumulative sales volume reached 54,672 vehicles, a year-on-year increase of 127%.

However, the price war in the auto market rekindled in July, and it was extremely difficult to face the sales pressure again. At the beginning of August, Krypton announced the introduction of a price equity policy for Krypton 001, with a limited price reduction of 30,000-37,000 yuan. Price reduction and promotion is undoubtedly another stress test for Krypton and Geely Finance.

　　Beijing, May 13 (Yuan Xiuyue), the client of Zhongxin. com, in the past two days, the word "the right of crown surname" has entered the public eye again. Papi sauce was scolded by netizens because it was revealed in the latest video that her child took his father’s surname.

　　Some netizens think that papi sauce doesn’t even pay attention to the right of "crown name", and her independent female persona is fake.

　　Weibo screenshot

　　Last month, a female blogger wrote that she chose to divorce her husband because she failed to fight for her children’s "right to the crown", which triggered a large-scale discussion on the Internet.

　　Weibo screenshot

　　What is "the right of crown and surname"? Why can it lead to heated discussions again and again? Today we start with the history of surnames.

　　What does the surname stand for?

　　In fact, at the earliest time, "surname" and "surname" were two different things. "Surname" is the product of matriarchal clan society. In order to stop incest, disorderly marriage and other phenomena, the clan implements the system of marriage outside the clan, and the children live with their mothers. Surname is a symbol shared by descendants of the same female ancestor.

　　Because women were the first to be the standard, the oldest surnames in China all have female characters beside them. Such as: Ji, Jiang, Yi, Yao, Yi, Yi, Pregnancy, Yi, Yi, Gu, etc.

　　And "surname" is a branch derived from "surname". The earliest surname is the honor of women, and men have neither surname nor surname. Later, men had surnames, but the surnames were expensive and the surnames were cheap.

　　In the patriarchal clan period, the status of surnames was reversed. The son of heaven has a surname but no surname, princes and doctors have a surname, and civilians and slaves only have a surname, but no surname has no surname. It was not until the Zhou Dynasty that surnames and surnames began to be confused. In the Qin and Han dynasties, surnames were combined into one, and civilians gradually got surnames.

　　Some scholars say that surnames came into being in the later period of primitive society and took shape in slave society, but it really became a social ideology in feudal society.

　　The origin of women’s husband’s surname

　　Surnames were distinguished from noble ones when they came into being. In feudal society, after surnames were fixed as a system, they also formed a complete set of etiquette norms at the level of noble, low and high. For example, in the Western Han Dynasty, the gate system flourished, and surnames evolved into one of the tools to safeguard property and power.

　　The ancient concept that men are superior to women is also reflected in surnames. After entering the patriarchal society, women gradually lost their surnames. Before marriage, a woman shares her father’s surname, and after marriage, she belongs to her husband’s surname, which can be called her husband’s surname or her father’s surname. In public, most women don’t use their first names, especially after marriage, most outsiders call them "a certain lady" with their husband’s surname, or "a certain surname" with their father’s surname, or "a certain surname" with their husband’s surname.

　　This surname system lasted for thousands of years, and it was not loosened until modern times. During the period of the Republic of China, the change of married women’s surnames in the Civil Law of the Republic of China has aroused heated discussions from all walks of life.

　　Data map. The picture and text are irrelevant. Photo by Wang Guoan

　　Some people hope to maintain the old custom system, and think that the real equality between men and women does not lie in the mere surname. It has been suggested that married women take their husbands’ surnames and adopted men take their wives’ surnames, but they have to use their own names when they are abroad.

　　Some people also support women to keep their surnames after marriage, or to treat them differently, such as independent women keeping surnames. Others put forward radical opinions that surnames are unnecessary, and there is no dispute between men and women.

　　Based on the social and historical conditions at that time, the "Civil Law of the Republic of China" still continued the custom, and its Article 1000th stipulated: "A wife takes her own surname as her husband’s surname; A widower takes his own surname as his wife’s surname, unless otherwise stipulated by the parties. " That is to say, under agreed circumstances, women don’t have to take their husbands’ surnames.

　　Data Map: The First Quanzhou Surname Culture Lantern Exhibition. Photo by Liao Jing

　　The Marriage Law stipulates that children can take their mother’s surname.

　　With the idea of equality between men and women deeply rooted in people’s hearts, the "husband’s surname" has gradually disappeared in life. Article 11 of China’s Marriage Law in 1950 stipulated that "husband and wife have the right to use their own names."

　　As for the child’s surname, the Marriage Law of 1980 stipulates that "children can take their father’s surname or their mother’s surname." China’s current Marriage Law is changed to "Children can take their father’s surname or their mother’s surname." The word difference reflects the respect for gender equality and women’s social status.

　　According to a report released by the Ministry of Public Security, the number of people who use both their father’s surname and mother’s surname in their names has increased rapidly in the last 30 years. At the end of 1990, this figure was 118,000. By the end of 2018, this figure had increased to 1.1 million.

　　However, in real life, children still occupy the mainstream with their father’s surname. In recent years, with the rise of women’s consciousness, there are more and more discussions about children’s "right to crown their surnames", and some even ruin their families because of "the difference of one surname". Since 2015, with the liberalization of the second child policy, the number of second children with their mother’s surname has also increased significantly.

　　Data map: The picture and text are not related. Photo by Wu Junjie

　　Is it necessary to fight for the right of "crown surname"?

　　Today, "crown your surname in my name" seems to be no longer a romantic language, and the family inheritance and blood map carried by surnames are no longer as heavy as before. As some people have said, women’s pursuit of "the right to crown their surnames" seems to be a dispute of "two surnames", but in fact it is a dispute of "two sexes", which is the expression of women’s maintenance of their own rights and interests and their autonomy.

　　However, there seems to be no necessary connection between the struggle for "crown name right" and independent women. Not all women who fight for "crown name right" are independent women, or those who don’t fight for it are not independent women. Whether she is an independent woman or not depends on whether she has an independent personality, an independent economy, and her unique pursuit of life and contribution to society, not by verbal talk.

　　Those who abuse their children because others choose a different way of life, or because their children take their father’s surname, may not pursue "the right to be crowned" but "hegemony".

　　Moreover, unlike fighting for one’s own name right, fighting for the "crown name right" of children also involves husbands, and children may also have to express their opinions when they grow up. To tell the truth, this is an agreement within the family, which is none of others’ business, right (End)

　　On May 18, 2021, the audience participated in the "Fantastic Night" series of activities at the Shanghai Museum of Nature. Xinhua news agency

　　The audience visited the 24-hour museum of Zhejiang Natural Museum. Photo by Zhang Zhenzhen/Bright Picture

　　The audience visited the 24-hour museum of Zhejiang Natural Museum. Photo by Zhang Zhenzhen/Bright Picture

　　In Chengdu Museum, parents take their children to experience the making of lacquerware in Chengdu at night. Xinhua news agency

　　 　When night falls and the lights are on, can the tired city dwellers find a quiet leisure place and fully enjoy the cultural nourishment, in addition to the lively entertainment and consumption places such as cinemas, bars and KTV? A museum that opens at night may be a very good choice. Regrettably, although museums all over the country have tried to delay opening in recent years, holding night cruises, staying in museums and other activities, museums that normalize "opening at night" are still scarce.

　　 　In Hangzhou, Zhejiang Province, the "24-hour Museum of Zhejiang Natural Museum" has experienced more than 20,000 visitors since it was put into trial operation for more than a month. After entering the summer vacation, the number has continued to climb. The venue is a 300-square-meter small cultural space built by Zhejiang Natural Museum. Its business hours are from 10 am to 24 midnight from Monday to Friday, and it is open 24 hours a day on Saturday and Sunday. This great breakthrough is the first in a state-owned museum. Taking this as a signal, can we expect that "latecomers" may emerge one after another, making museums one of the main venues of urban nightlife?

　　1. The audience needs to pull the museum to keep trying.

　　 　Recently, the Changjiang Daily’s continuous report on a "citizen’s suggestion" became a beautiful talk: in late June, Mr. Kang, a citizen of Wuhan, made a suggestion on the message board of Wuhan City. Since the summer, more and more people have visited Hankou River Beach at night, hoping that the Museum of Crossing the Yangtze River next to Yuehan Wharf can be opened at night, adding cultural flavor to the night tour of the river beach. On July 6th, Wuhan Jiangtan Office responded to this suggestion and announced that the opening hours of the Yangtze River Crossing Museum would be adjusted from 12: 30 to 20: 30 every Friday and Saturday from July 8th to August 31st. According to reports, on the day of the opening of the night tour on July 8, the total passenger flow of the museum was 316. Among them, the passenger flow after 16: 30 (the previous closing time) was 146, which was more than doubled compared with the previous data of the same period.

　　 　Equally popular is the 24-hour Museum of Zhejiang Natural Museum, which is located in the center of Hangzhou and has convenient transportation. "In the past, we often received calls from tourists. During the day, we were busy visiting the West Lake and enjoying the beautiful scenery. At night, we wanted to take our children to visit the museum. But most museums are ‘ Nine to five ’ Open, it is difficult to meet everyone’s needs for cultural life. " Yan Hongming, president of Zhejiang Natural Museum, said that the idea of opening a "night museum" came into being as early as 2014. It happened that the museum recently recovered a 310-square-meter facade room along the street, which was suitable for creating a separate cultural new space, and began the preparations for the 24-hour museum.

　　 　On the first day of trial operation, the 24-hour Museum of Zhejiang Natural Museum received more than 700 tourists in 9 hours from 15: 00 to 24: 00. According to the staff, almost every day from 10: 30 to 21: 30 is the peak time because it coincides with the summer vacation. In order to ensure the quality of the exhibition, the venue had to limit the flow to 100 people per hour, and many spectators waited in line outside the door. In order to "miss the peak", some viewers choose to go early in the morning or two or three in the morning on weekends. A citizen left a message after the exhibition: "After the opening of the 24-hour museum, we have another place to visit, which can not only cool off in the summer, but also learn a lot of interesting knowledge of nature."

　　 　In the summer vacation, the 24-hour museum of Zhejiang Natural Museum is "one ticket is hard to find". According to the weekly data, during the week from July 4th to 10th, the museum received an average of 940 people every day. From 16: 00 to 22: 00, three or four hundred people enter the museum every day; From 22: 00 to 24: 00, although there were no more than 50 people on weekdays, it soared to nearly 200 people on weekends.

　　 　"The night at the museum is very special because it has a quiet and visual feeling different from that during the day. This special experience is very attractive to the public. " Chen Lvsheng, former deputy director of the National Museum of China, wrote in the book The Beauty of Museums. He believes that it is very important for the city and the public to extend the opening of the museum to the evening as a normal state. The museum opens at night, regardless of the length of time, which reflects the civilization level and citizen quality of the city where it is located.

　　 　In fact, before the outbreak, in order to promote the prosperity of the night economy, the cultural and tourism departments of some cities planned and organized the "collective action" of museums, which was linked to the night tourist routes of the cities. In August, 2019, Guangzhou Cultural Tourism Bureau organized eight exhibition halls, including Guangzhou Museum and Sun Yat-sen Marshal’s Mansion Memorial Hall, to open at night, that is, it was delayed until 21: 00 every Friday, Saturday and Sunday, and the explanation service was basically the same as that during the day. The Shanghai Cultural Tourism Bureau piloted the normal night tour project of museums for the first time from July to September 2019, and selected 14 pilot museums to extend their opening on Friday night; From June to August, 2021, the number of participating museums expanded to 30, providing citizens and tourists with a rich choice of night tours. Unfortunately, under the influence of the epidemic, the cultural tourism industry is inevitably impacted, and this linkage form of "museum fever" is still gradually recovering.

　　 　On July 12, 2022, the Beijing Municipal Bureau of Culture and Tourism issued a notice that the museums in Beijing will carry out activities such as delayed opening to light up the "night capital" in summer. According to the conditions in the museum, museums will also extend their opening hours in due course, carry out evening cultural activities, or make appropriate arrangements for evening receptions based on planned activities. The museum is becoming a new landmark of people’s nightlife, opening a wonderful "museum night" for the audience in the hot summer.

　　2. Diversified museum space makes the audience linger.

　　 　"Giving priority to scientific and educational activities, supplemented by explanations" is the basic orientation of the 24-hour museum of Zhejiang Natural Museum. Perhaps it is this positioning that has made it gather a lot of popularity in the trial operation for more than a month. Hong Lei, a science and education staff member of Zhejiang Natural Museum, told the reporter that in summer, the 24-hour museum will hold several popular science education activities for young people including fossil excavation and volcanic science experiments, and the weekend night show is "locked in early" by many parents and children.

　　 　In order to make the audience of all ages have a pleasant exhibition experience, in this small world of 300 square meters, interactive equipment can be seen everywhere: press the button below the bird specimen, and you can hear its unique singing; Spend 10 yuan’s money on materials. After coloring the fish stick figure, scan it with AR device, and fish will swim lightly on the projection curtain. There is also an interesting device of "I am taller than dinosaurs", and the Meta-Universe Theater can order popular science movies and watch online exhibitions. Tired of watching, the audience can also order a cup of coffee in the reading area, or taste the limited ice cream and dessert in the 24-hour museum. It can be said that "the sparrow is small and complete".

　　 　"Now the development direction of museums, especially the development direction of popular science education and exhibitions, is very different from the traditional museums in the original sense." Hong Lei said that before entering the museum, it was to "see" the exhibition, and the specimens were placed in the showcase of the window. Now, after a series of reforms, there are diversified forms such as scene simulation, interactive exhibits and multimedia on the display, combined with the living specimen showcase, which brings a different experience to the audience.

　　 　During the tour, Hong Lei paid attention to the different interests of audiences of different ages: children like dinosaurs named after Zhejiang land, such as Yang Yandong Yang Dunlong, Lixian Jiangshan Dragon and Lishui Zhejiang Dragon; Young and middle-aged audiences will be more attracted to rocks and minerals and native birds and insects; The elderly audience will prefer to study Chinese herbal medicines and grains. "Taking the animals, plants and minerals around us as the theme is because everyone can come into contact with it at ordinary times, but they don’t understand it. Excavating the knowledge around you can inspire the interest of the audience. " Hong Lei said.

　　 　If "24 hours" is to let more tourists come to the museum through the extension of time, then when the visit is coming to an end, purchasing the museum’s "tailor-made" cultural and creative products is to let the museum integrate into people’s daily lives again. During the trial operation, the 24-hour museum customized butterfly and beetle crystal specimens and the 24-hour museum logo ice cream have met with the audience. Next, the museum will also develop a number of cultural and creative product systems including meteorites and space series.

　　 　It is true that people expect museums to be integrated into the city’s leisure lifestyle at night, so that more cultural resources can be more convenient to get close to. However, if the delayed opening only delays the opening of a huge exhibition hall, it will burden the museum’s manpower and funds, but it will waste resources. Therefore, to make the museum "more exciting at night" is inseparable from the museum’s "crossing the river by feeling the stones" in light of its own actual situation, and it is also inseparable from the support of relevant departments and all walks of life.

　　3. Opening at night is "not simple" and faces many challenges.

　　 　"The quality of exhibitions and activities determines the attraction of the night show, and the audience will not come if the door is open." Chen Ceng Lu, director of the Wu Culture Museum, once said in an interview that the evening performances should not only be simple and open, but should be organically combined with educational activities, so that everyone can enjoy it at this time differently from the daytime.

　　 　When it comes to the night activities of the museum, we have to mention the Lantern Festival held by the Palace Museum in 2019. At that time, it became a hot topic because "one ticket is hard to find". The news that "the traffic of grabbing tickets is too large, which leads to the instant collapse of the website server" and "the scalper ticket is up to 9999 yuan" is staggering. The reason is that, in addition to holidays, "scarcity" is the key — — The stunt of "The Palace Museum is open to the public at night for the first time in 94 years" can’t help but make people greedy.

　　 　As a result, discussions have been launched on social platforms: Why can’t night activities be launched regularly, so that more people have the opportunity to participate? Some experts have analyzed that increasing lighting facilities and laying a large number of wires will increase the security risks in the Forbidden City, and ancient buildings with wooden structures cannot afford this risk; Not to mention the difficulty of managing tourists at night, there are still some cultural relics that are not suitable for night exhibitions and need timely rest.

　　 　In fact, it is not only the Forbidden City, but also the museums at all levels in China, which are facing a lot of challenges to normalize the opening at night. Chen Lvsheng believes that it is a great test to create more night shows, because it not only prolongs the working hours of staff, but also faces security problems and increased management costs caused by prolonged opening. Therefore, museums need greater economic investment to maintain their opening at night.

　　 　The Mumu Art Museum (Hall 798), located in Chaoyang District, Beijing, tried to extend its opening hours to 21 o’clock, and at the same time, it was accompanied by night activities such as immersive art healing, concerts and impromptu comedy experiences. "The Art Museum is in the 798 Art Zone, and the passenger flow is obvious ‘ Tide ’ Phenomenon, suitable for extending opening hours on weekends and holidays. At the same time, according to the user survey results, simply extending the opening hours can not significantly promote the audience to see the exhibition, but needs to give the audience an attractive reason. " Han Lin, the founder, said that he would not try to open the museum 24 hours at present, but should make a comprehensive evaluation based on the epidemic prevention policy and the management requirements of the park where the art museum is located, combined with the needs of the audience of the art museum.

　　 　Due to the shortage of manpower, the 24-hour museum of Zhejiang Natural Museum openly recruited supernumerary scientific and educational personnel for the society in early July. According to Yan Hongming, the entire operation and management team of the 24-hour museum consists of nine full-time staff, and two part-time staff were added in the summer. At the same time, the museum also set up a special class for 19 people, including the collection group, the education group, the management group and the security group, to ensure that "the wonderful does not fight".

　　 　At the same time, the challenge of keeping pace with the basic operation, publicity and promotion, human resources management and other costs is whether the museum can provide content and experience that "complement each other" with 24 hours. Which high-quality cultural products to choose to support the night show not only tests the museum’s professional level, but also reflects the museum’s aesthetic vision and artistic ability.

　　 　In recent years, natural history experts often emphasize "locality", that is, telling local stories well, with the aim of letting more people deepen their understanding of the local area and understand the natural environment around them. And the interest in the animals and plants around us is the beginning of ecological protection consciousness.

　　 　If the 9000-square-meter permanent exhibition hall of Hangzhou Pavilion of Zhejiang Natural Museum tells a "grand narrative" from the outbreak of life to the birth of human beings, then the 24-hour museum is an interest camp. More than 300 specimens displayed here are carefully selected from 270,000 collections, all of which are animals, plants and minerals in Zhejiang, and it is planned to update some exhibits from the massive collections every quarter.

　　 　"It is the responsibility and responsibility of our museum people to innovate exhibitions, promote the activation and utilization of collections, protect, inherit and display the outstanding achievements of Chinese civilization." Yan Hongming said that the Zhejiang Museum of Natural History had mobilized the participation and enthusiasm of potential audiences through crowdfunding, crowdsourcing and mass creation. The opening of the 24-hour museum this time is a new attempt to expand all over the country. While using the living museum collections and venue resources, we will focus on the "double reduction" of service and education to help "double promotion" and practice the contemporary mission of "a museum is a big school".

　　 　(Reporter Tang Yige Zhang Yun Lu Jian)