NBL Finals is just around the corner: welcome the audience back to the scene and constantly open up basketball territory.

Text | Sports Industry Ecosphere Liu Jintao

Edit | Chen Diandian

On September 15th, the semifinals of the 2023 National Men’s Basketball League (hereinafter referred to as NBL) are in full swing. The fourth match between Shaanxi Xinda and Guangxi Weizhuang has not yet ended, and the winner among them will play against Anhui Wenyi who advanced early in the final.

The finals is the peak stage of competitive sports. The 2023 season is a new year of NBL’s brand-new upgrade, which not only restored the home and away games, but also restarted the foreign aid system. This season, 12 teams participated in the competition, and even the Golden Bull Team of Hong Kong joined. This is the first time that the basketball territory of China really expanded to Hong Kong, and the league was held in 11 provincial administrative regions across the country.

The NBL situation in the new season is very anxious, and the broadcast screen and promotion of the event have been greatly improved compared with the past. With the opening of the NBL finals, more and more fans and brands are paying more attention to this league. We find that the influence and brand of NBL league are gradually occupying a new position in the hearts of the people.

Peak showdown! Welcome back to the audience, NBL is in full swing in 2023.

Before the start of the season, no fans may think that this season’s NBL is only in the regular season, and each team has actually fallen into a "big fight" competition pattern.

In the past four seasons, Guangxi Weizhuang was the most successful team in NBL. They not only reached the final finals for four consecutive years, but also successfully won the championship in 2021 and 2022, which was a faint dynasty. However, in the opening match that started this summer, Krypton witnessed the new army Hong Kong Golden Bull team win the defending champion Guangxi Weizhuang unexpectedly at the scene of Southorn Arena in Hong Kong, and also experienced the attention and passion of fans after the return of home and away games.

In the first three rounds of the regular season, all eight teams that reached the playoffs last season suffered defeat. Especially by the end of the season, Guangxi Weizhuang’s record was only 5 wins and 6 losses, including 3 wins and 4 losses at home and 2 wins and 2 losses away. It was the only team with a winning percentage at home lower than that at home, ranking seventh among 12 teams. On the other hand, the achievements of the three new armies newly joined in the season were somewhat unexpected: Liaoning Yisheng ranked second with 8 wins and 3 losses, and was firmly in the first group under the leadership of Hudson, the famous team of Liaoning in CBA and the scoring king of CBA history. The other two new armies, Hong Kong Jinniu and Jiangxi Ganchi, were both 4 wins and 7 losses, ranking eighth and ninth respectively.

This competition pattern of "feud between governors" lasted until the last moment of the regular season. The competition for playoff places was fierce, with 6-8 players only one win, and seven teams would compete for three playoff places, and the suspense remained until the last moment. In the playoff "life-and-death battle", Hong Kong Taurus was still 10 points behind at half-time, but they didn’t give up. They struggled with Changsha until the last minute and scored a go-ahead goal 22 seconds before the end. They finally defeated Wuhan Kunpeng 101-99 and won the last playoff spot with a big reversal.

Such fierce competition broke out completely in the playoffs. For example, in the semi-final on September 9, Anhui Wenyi and Liaoning Yisheng fought from the first game to the last moment, and Anhui Wenyi narrowly defeated her opponent at 120:118. On September 11th, Shaanxi Xinda and Guangxi Weizhuang fought in the second semi-final, and the two sides tied at the regular time until the last moment of overtime. In the end, Guangxi Weizhuang defeated his opponent by one point and equalized the big score of the series.

All these stadium stories not only stirred the blood and passion of the fans, but also paved the way for the "annual drama" of the finals. According to Krypton, this year’s NBL finals will adopt the "2-2-1-1-1" system of best of seven games, and even the fastest time to decide the champion will be on September 29th of the Mid-Autumn Festival. This system arrangement gives fans time and opportunity to fully enjoy the charm of NBL events, and creates preconditions for the spread of event stories, the expansion of IP and the influence of stars.

In the final, whether it is Anhui Wenyi or Guangxi Weizhuang and Shaanxi Xinda, which compete for the final seat, when these veteran teams meet again in the final, the fierce star confrontation and head coach’s fight will inevitably enhance the suspense of the game and fill the fans’ expectations.

Behind the fierce confrontation in the finals, a brand-new NBL league which is more and more popular with fans is coming to the fore, and behind this, it is indispensable for the organizers to carefully operate and upgrade.

Krypton learned that in the preparatory stage of NBL League, the organizers made some efforts to upgrade the brand of the event. After the home and away games were resumed, there were obvious changes in the broadcast standard of the event and the brand packaging design. The Logo of the new season, the improvement of the packaging and broadcast pictures of the stadium venue, will bring better experience to fans and spectators. All this is inseparable from the work of the organizers, but also from the support and cooperation of various clubs.

All these efforts have brought the stadium back to the enthusiastic fans and the audience in front of the screen. Krypton has learned that the attendance rate of clubs’ home courts can reach 70-80% this season, and some popular ball markets, such as Liaoning, Hefei, Shaanxi and Shijiazhuang, are frequently hard to find a ticket. The live broadcast data of the first five rounds of the regular season exceeded the whole year of last season. By the end of the regular season, the VV data reached 61.5 million, and the UV number reached 38.58 million, both of which were historical highs.

"From the aspects of competition organization, reception requirements in competition areas, broadcast signal production, media promotion and business development, we have made detailed requirements for all clubs, and organized various trainings many times before the competition to enable relevant standards and requirements to be implemented, and formulated a unified competition operation standard for the league. Wang Di, assistant general manager of Deep Basketball Sports, told Krypton.

"This year is, in a sense, a season of all-round upgrade of NBL League, which will allow more fans to watch NBL League and pay attention to NBL League. Wang Di said that the official accounts of all participating clubs can broadcast the match live this season, so as to give back to the home fans better and make the fans of the club feel more belonging when watching the live broadcast.

Attracting Hong Kong teams to join, NBL expands the basketball territory of China.

Sports is a concentrated expression of the development of culture and economy, and excellent IP can always attract investors’ attention. With the joining of Hong Kong teams, NBL League became the first domestic professional league with Hong Kong clubs participating and its home court set in Hong Kong.

It is understood that the Golden Bull Club of Hong Kong hopes to join a league that implements the system of subject and object. Considering that China has the largest basketball league in Asia and a huge basketball market, Taurus has set its sights on NBL. "By participating in high-level and highly antagonistic competitions, we believe that the Taurus team will surely become stronger and stronger, and deepen sports exchanges and cooperation with the mainland while upgrading the level of basketball in Hong Kong and promoting sports specialization and industrialization. "The club told Krypton.

In the course of the NBL campaign, the Hong Kong Jinniu team relied on the operation of the team culture to enhance the team’s fan appeal. Since June 1st, Taurus has started to operate social platform accounts including Weibo, Video No.,Tik Tok and Xiaohongshu, produced and published posters, player data, post-match videos and tidbits of each game, even including the team’s away games, all-star experience and many other contents, and also launched themes such as "Little Bulls Night Little Golden Bull Night" and "Retro Party’ Golden’ Night" for local fans in Hong Kong.

It not only brings fresh blood to the China mainland sports leagues, but also builds a bridge of basketball communication between Hong Kong and the mainland through the language of basketball, which proves that the sports culture communication between Hong Kong and the mainland is getting closer and closer.

"Under the background of Greater Bay Area’s construction, the promotion and exchange of basketball between Hong Kong and the mainland has played a positive role in further promoting the rejuvenation of the country’s three major goals and the development of professional sports, comprehensively deepening sports exchanges and cooperation with Hong Kong and Macao, and helping Hong Kong integrate into the overall situation of national development. It is also one of the concrete measures to implement the construction of a sports power. The Taurus Club told Krypton.

Outside the team level, NBL League has also been favored by many sponsors this season. Including NBL’s official partner midfield line, official suppliers such as Jinuoer and Spalding have voted for olive branches, and the commercial value of the league has gradually picked up. At the same time, NBL has also provided a stage for more sports enterprises eager for upward development, helping the development of sports manufacturing industry from the competition level.

Run NBL well and water the fertile basketball soil in China.

Last year, BA, a village that burst into flames, created an empty lane and a hard-to-find scene. In this year, the popularity of village BA is further deepened. With the arrival of many "national versions" of village BA and the dedication of many social forces, rural basketball is opening up a new situation, driving the popularity of mass sports and mass basketball.

Behind this, the huge basketball population in China is being activated. According to the Report on the Development of Basketball in China released by chinese basketball association, the population of basketball in China is about 125 million, and basketball is the first sport of collective ball games.

NBL, as the only men’s professional basketball league held in summer in China, has played an important role in the comprehensive coverage and healthy development of professional basketball in China.

What’s more commendable is that NBL has extended professional basketball to places that are difficult to be covered by CBA, serving the basketball population in China with more dimensions. For example, Maitreya, Yunnan, the venue of this year’s All-Star Games, this little-known town has made great efforts to develop sports in recent years, and has successively held the World Free Fight Competition.China-AustraliaMen’s Basketball Challenge, Women’s International Half Marathon, National Cross-country Motorcycle Invitational Tournament, etc.

NBL has brought new opportunities for the development of sports in the city, enriching many basketball areas that are not covered by professional sports. As can also be seen from the figure, NBL has covered nine provincial-level administrative regions without CBA teams this season, most of which are concentrated in the inland of the motherland, and its geographical distribution also reflects the unique value of NBL league.

Where there is a lack of professional teams, NBL has sown the fire of professional basketball, igniting the love of more fans, just like the reflected sunlight, illuminating the seeds in the fertile soil of China basketball territory and creating a new environment for upward growth.

It is precisely because of the existence of NBL that more and more basketball teenagers and powerful players stand out from here. Zhao Rui, Cui Xiaolong and Jiang Yuxing, CBA stars, all started in NBL, and some rookies regard NBL as an alchemy furnace rushing to a higher stage. From 2015 to 2023, NBL sent 20 players to CBA through draft.

"NBL must take the development path of youth and localization. While ensuring the professional operation of the club, the Deep Basketball Association will cooperate with the association to introduce more policies to promote the healthy development of the league, attract more young players to join the NBL League, and make the NBL League a platform for outstanding players to enter professional basketball careers. "When talking about the future development, Wang Di told kryptonite.

"In addition, we should deepen the localization operation, make local fans feel more belonging through the youth training and fan exchange activities organized by the club itself, and truly build a professional basketball club belonging to a city. Wang Di said, "I hope that in the future, the NBL League will continue to’ open up the territory’ and strive to have teams in as many provincial administrative regions as possible, so as to contribute to expanding the territory of professional basketball events in China and building a sports power. 」

In the process of telling city stories, building basketball culture and shaping league brand, NBL is gradually conveying the concept of "My home court is infinite", which also makes the upcoming NBL finals open up a broad imagination space of local culture and home court atmosphere, and the roots of China basketball are also spreading at this time, affecting more people.

Looking back on the long years of NBL’s growth, although the league has ups and downs, it has laid the foundation for the development of sports leagues in China, and also represents the progress of basketball in China. In the new era, the sports industry expects NBL to continue to bring more excitement and practice the concept of basketball upgrading and development in China.

Reporting/feedback

Look at Alexander! Kentucky has released a new double gun for the boutique guard Thunder Group.

Fate played a joke on Carson Wallace, who was selected by his hometown team lone ranger in the 2023 draft and then traded to Thunder. It is the wish of many young stars to play for their hometown team, but in fact Carson Wallace prefers to go to Thunder because Thunder is more suitable for his development. This is a defender who is more mature than his actual age. His template is Jrue Holiday, who comes from the University of Kentucky, which is good at producing high-quality point guards.

In the new season, Carson Wallace got his wish and became the backcourt helper of Kentucky brother Alexander. He has proved his strength in the summer league. Alexander is good at scoring, Wallace is good at defense, and they are expected to be perfect backcourt double-gun partners.

High school or football player

Carson Wallace was born and raised in Dallas. His father Mike and his mother Kimberly are very supportive of children’s playing. Carson’s brother Keaton was born in 1999 and used to work for the University of Texas at San Antonio. After graduating from Keaton University, he has been playing in the NBA Development League. Last season, he signed a two-way contract with the speedboat, but he was laid off before he played in the speedboat. Keaton played for the Ontario Clippers, a team affiliated to the Clippers Development League, last season. As a 1.91-meter-tall defender, he averaged 14.6 points, 3.8 rebounds, 4.6 assists and 1.8 steals per game, shooting 46.8% from the field and 41.1% from three points.

Carson practiced basketball under the leadership of his father and brother when he was a child, so he was used to playing against players taller than himself until he surpassed his father and brother. Keaton is four years older than Carson and plays the role of taking care of Carson. They train together and grow together. "He is always in the gym with me, and wherever I go, he goes," Keaton said.

"We do hold each other accountable," Keaton explained. "If we see some decline, we will discuss it. It’s not personal. We don’t take everything personally. All we know is that we all take care of each other and have a close circle. There are not many people in the circle we rely on. This has built a lot of trust. "

Carson Wallace played football when he was a child, and he still did so in his first year of high school. Children in the United States are usually exposed to multiple sports, and then decide one as their main direction. Carson Wallace also showed great talent in football.

"As a quarterback, I can read the court. I am good at reading other players, so I know how to guide others by passing the ball."

Carson Wallace said. "Dude, he’ll be like Cam Newton (if he keeps playing)," father mike wallace added. "The big quarterback will review his progress and throw the ball. Carson is a nice guy. "

Wallace finally decided to focus on playing basketball. After all, his brother also focused on playing basketball. In order to help Carson Wallace stand out, the family took active actions. My father Mike played the defender, while my brother shot better and pointed out Wallace in attack.

When I was a child, Wallace wouldn’t be bullied by anyone after his brother, because Keaton could stand up for him. Therefore, Wallace will be used to referring to his brother’s wishes when making various choices. Keaton’s athletic ability is not as good as his younger brother’s, but he is hard-working and diligent enough. He is one of the best players in the history of the University of Texas at San Antonio, and his total score in four years ranks second in the team’s history.

My brother once signed a contract with the speedboat

When choosing a university, Carson Wallace also listed his brother’s alma mater in the selection range, even one of the top four, alongside the University of Kentucky, the University of Tennessee and the University of Texas. You know, the strength of the University of Texas at San Antonio in basketball is not the same as that of the other three universities, which shows that Carson Wallace really respects his brother.

"It feels good," Keaton said. "My brother saw what I experienced as a basketball player. He accepted the good and the bad, and made his own corrections on how he wanted to deal with some situations. He expressed some love to the University of Texas at San Antonio. I appreciate this. " Carson averaged 19.9 points and 6.1 assists in his senior year and won the Texas Best Basketball Player Award.

Keaton not only taught his younger brother basketball skills, but also taught him something about being human. Carson finally chose to enter the University of Kentucky, and got the support of his brother Keaton, because he felt that calipari was good at training defenders, and the system of three defenders in calipari was very suitable for Carson.

Carson made a two-minute video when he announced his choice of the University of Kentucky. The video clip is based on an animated film Avatar: The Last Airman. Young Carson "mastered" the four elements of fire, air, water and soil, and finally chose the University of Kentucky after the training.

"We actually grew up watching the cartoon Avatar: The Last Airman. This was really Carson’s idea. " Keaton said, "He put all these clips together and came up with the idea of making a video. This is all his ideas and his creativity. "

It can also be seen that Carson Wallace is a thoughtful defender. The University of Kentucky is very good at training excellent guards. Today, the four first-class guards in NBA, Alexander, Booker, Fox and jamal murray, are all produced by the University of Kentucky.

Calipari really trains defenders on the court. He coached the University of Memphis in his early years and trained the No.1 scholar derrick rose. Later, I went to the University of Kentucky, and I trained john wall, the top scholar.

Under calipari, Carson showed his ability, averaging 11.7 points, 3.7 rebounds, 4.3 assists and 2 steals, shooting 44.6% from the field, 34.6% from three-pointers and 75.7% from free throws. Calipari once said that Carson reminded him of his former disciples Bledsoe and Alexander.

Carson’s NBA template is Jrue Holiday, who is an elite defender. Carson made a total of 63 steals in his freshman year, ranking third among the players who participated in the draft after only one year at the University of Kentucky, only behind Rondo and Wall.

Playing like Holliday.

Most young players like to attack, but Carson is a defender who likes to defend. "I like it. This is really different. If defense can distinguish me from other best players, that’s what I want to do. " Carson said this.

It is worth mentioning that Carson got in touch with Alexander before he entered the University of Kentucky and asked him something about the University of Kentucky. "I talked to Alexander and he enjoyed the experience. He said it would be difficult, but it was worth it. Coach calipari thinks I am a defender who can play anywhere on the court. " Carson said.

Carson Wallace’s one-year experience at the University of Kentucky was very successful, which helped him get the chance to become a lottery show. For the rookie, which NBA team to enter is also very important. Sometimes you have a higher draft, but there is not much room for development in the team. It is not as good as some players with a lower draft, but they can get exercise opportunities.

Carson Wallace was selected by the Lone Ranger in the 10th overall pick in the draft. At first glance, it looks good. The lone ranger is a strong team, and Dallas is Carson’s hometown. However, the Lone Rangers already have Dancsics and Owen, so it’s hard for Carson Wallace to get ahead, and the Lone Rangers are a team that wants to make achievements. As a rookie, Carson may not get much playing time in his rookie season.

Fortunately, the lone ranger packed Carson Wallace and Bertain and traded them to Thunder, in exchange for Lively, the 12th show. Carson Wallace tried out for Thunder before. This is the ideal team he wants to join. He likes the atmosphere of this team, and he has a good relationship with Alexander, the leader of Thunder.

Moreover, Oklahoma City is not far from Dallas. It takes three and a half hours to drive from Dallas to Oklahoma City, and it is convenient for his relatives and friends to cheer for him.

Carson Wallace performed well in the summer league. On July 9, the Thunder beat the lone ranger 91-80. Carson scored 20 points, 3 rebounds, 2 assists and 2 steals, and shot 7 of 15 shots. In 2022, Holmgren praised Carson: "He is a great defender and a very comprehensive player. He has a good personality, he is a great kid, and I think he is very suitable for the team. "

Cam Woods, coach of the Thunder Summer League, said: "Carson Wallace is a professional and he is ready. He is very clever, and he is a very, very hard-working child. This gave us a lot of confidence before he played the game. He can defend, hold the ball, and shoot. He can do many different things. "

Carson is already looking forward to fighting with Alexander, and he says he likes Alexander’s style very much. The Thunder Youth Army has added a talented new star this year, and with the return of Holmgren, this team is worth looking forward to in the new season.

Biography of rookie 9

Carson Wallace

English name: Cason Wallace

Birthday: November 7, 2003

Height: 6′ 4/1.93m.

Weight: 195 lbs /88 kg

Abduction: 2.03m.

Nationality: USA

University: University of Kentucky

Rank: 10th.

Location: PG/SG

Team: Thunder

advantage

One-on-one defense ability, like to prevent breakups.

It’s not bad to make up the defense and change the defense, and it’s often staged to chase the big hat.

Good at playing pick-and-roll attack, like hitting the ground and passing the ball.

The ability of throwing and running is good, and the ability of ending is strong

disadvantage?

Three-point fire is unstable, especially after dribbling.

Lack of elite ball control skills, passing vision is not wide enough.

The offensive means are not rich enough, and the offensive with the ball needs to be improved.

The scoring guard is short and should be positioned as a point guard.

Template: Jrue Holiday

Jay green’s performance in the sparring team

Jay Green’s sparring team won the first team. In this game, Jay Green looks tall and strong, and his figure ratio gives people a sense of agility and strength.

Green is strong, the defensive end will not be easily headed by others, and the offensive end can maintain a certain body balance after confrontation. However, the problem of his defensive end still exists, and he habitually runs with the ball. Many times, he can be seen emptying his defensive players and running to the restricted area, but there is no timely double-team or joint defense. It is the result of his unconscious body moving with the ball. This problem can only wait for Uduka to set up in the new season.

Of course, the defensive end of Green is not without progress, at least the single defense effect is ok, and there is no such situation that it is easy to lose position. Unfortunately, Green’s influence on the game was not seen in this game. After the game, Jay Green expressed a feeling of being excited about the future instead of dwelling on the past.

The performance of the players in this offseason has been seen. Smith Jr. and Ethan have completed the super evolution in the summer league. Amen and whitmore’s performance in the summer league makes people feel that the future can be expected. Today, Green will show his talents in the sparring team and wait for Shen Jing’s performance in the national team.

Davis averaged at least 25 points, 10 rebounds and 2 hats last season, ranking third in Lakers history.

According to previous reports, the Lakers signed a three-year, $186 million contract extension with Anthony Davis.

In the regular season of 2022-23, Davis averaged 25.9 points, 12.5 rebounds and 2.0 blocks per game, becoming the third player in the history of the Lakers to average 25 points, 10 rebounds and 2 blocks per game in a single season since the 1973-74 season.

Previously, only shaquille O ‘Neill and Karim Abdul-Jabbar had achieved this achievement.

85 million pounds! It remains to be seen whether Manchester City’s summer signings aim at Croatia’s midfield reinforcement.

As a central defender, Gvardiol has a height of 1.85 meters and strong physical confrontation ability, but also has a good footwork and a precise ball. These characteristics make him very compatible with Guardiola’s passing and control tactical system. His contract with Leipzig was signed in the summer of 2027, and his value in the German-German market reached 75 million euros.

However, according to the German "Pictorial", Leipzig is facing the pressure of UEFA’s financial fairness policy and needs to deal with it by selling players this summer. In addition, Bild also said that once two Croatian players, Gvardiol and olmo, in the RB Leipzig array are transferred, their old club Dynamo Zagreb will get a share, including 15% for Gvardiol and 20% for olmo. According to their present value, Dinamo Zagreb will earn more than 10 million euros once they both leave.

Manchester City has five central defenders, including Rubendias, Aker, Akanji, stones and Laporte. However, stones has been arranged by Guardiola to play in the back, and Rappolt has been completely replaced, so he is likely to seek to leave this summer. If he leaves, Manchester City will not be rich in the position of central defender, not to mention that Aker and Akanji will make guest appearances at left and right defenders as the case may be. Therefore, signing Gvardiol is both a reinforcement and an upgrade for Manchester City’s defence.

Bo Yu said sports: The Premier League is not surprised by its performance this season. I have always been one of the top shooters.

According to SPI, regression is in the eyes of onlookers. Guardiola’s team still has a 44% chance of winning the Premier League and has the second highest odds (20%) of winning the Champions League. This is not a nightmare season in Etihad. But after winning four league titles in the past five seasons, the fact that Manchester City is not popular in the league at present is definitely a sign of at least a slight decline.

Manchester City created a very similar scoring output in the Premier League in the 2022-23 season-2.6 goals per game last year; This year’s score is 2.5 points-although the xG output is low (from 2.6 points to 2.1 points per game), the new Ehrling Harland is one of the best finishers in the world in recent seasons, which makes up for a considerable difference. It’s hard to worry too much about the attack, even though adding Harland didn’t actually make it better.