Detective Conan has become a "sci-fi action movie", why is it more popular?


Special feature of 1905 film network The animated film (hereinafter referred to as "Halloween Bride") was released, and it became the box office champion that week with over 80 million box office.


Undoubtedly, the first issue of Detective Conan has always been the "hot cake" of Japanese theater animated films in China market.



The last two works — — "Detective Conan: Boxing of the Blue" (2019) and "Detective Conan: Crimson Bullet" (2021) have exceeded 200 million at the box office, successfully surpassing another national animation IP— — The achievements of the theatrical animation of Doraemon series.


In Japan, the box office results of Detective Conan series are also rising all the way, and the new work "Halloween Bride" has set the highest box office in this series with a score of over 9.6 billion yen. In addition, the word-of-mouth of the film scored 4.2/5 on the Japanese rating website, making it the best word-of-mouth in this series in recent years.



In the theater design, Matsuda Jinpei appeared as the main character, and his "five-member police academy" offered a wave of "memory killings". As the 25th theatrical film in Detective Conan series, it can be described as "Ye Qing Hui" for many fans.



Obviously, the director of this theatrical version handed over a good report card, and many fans shouted, hoping that the director could continue to direct subsequent theatrical works. Compared with the comments made by directors in the past few theatrical editions in the audience’s mind, Susumu Mitsunaka is definitely "winning".



01. Law of creation


As the 25th theatrical animation of Detective Conan, The Bride of Halloween is of great significance.


Especially this time, the guide tube was handed over to Susumu Mitsunaka, who is not experienced. For a long time in the past, Detective Conan kept the unwritten rule of "seven-year itch" — — Every seven theatrical editions, a director is changed.


Only after silent director Kong Wen finished his creation did this rule change. First, he directed the Executor of Zero, and then he created the fist of the blue and the crimson bullet, and then came to the latest one.



The creative team of the theatrical version of Detective Conan is always composed of the original author and the director. Looking back at the history of creation, the most famous directors are, and three directors.


Original authorgreen hillsGangchang


From 2011 to 2017, Kong Wen, the director in charge of creation, was regarded as an "absolute villain" by many Conan fans, and even thought that his period was Conan’s "collapse period".


After all, for the creation of the theatrical version of Detective Conan, two directors, Kenji Kodama and Yamamoto Yasuichiro, are also directors of the early TV version, and they have their own systems for the development of the whole story.


02. Early generation creation


Kenji Kodama’s creation is regarded by many people as the achievement of the theatrical version of Detective Conan, but it is undeniable that before the creation company planned to launch the film version, the original G?sh? Aoyama had planned to let the serial of this story end.



But when he knew that he could put this IP on the big screen, he took the task with great joy and launched the first theatrical version of "Detonating Skyscrapers".


Director Kenji Kodama, like G?sh? Aoyama, is a writer who loves the case reasoning very much, so the stories are all based on the case reasoning of partial realism, combined with the setting of the emotional lines of the characters.


Once the theatrical version of Detective Conan was released, it was favored by fans at that time. The seven animated films directed by him have scored more than 8 points at home, including the most classic "The Dead of Baker Street".



When the guide tube reached Yamamoto Yasuichiro’s hand, there was not much breakthrough in quality, but the control of the Benguer reasoning and the emotional relationship of characters was still on-line.


Many people think that Yao Ming was born from the TV version of animation, and the reason why the two directors are quite different is that on the one hand, Kenji Kodama happened to be at the peak of G?sh? Aoyama’s creation; On the other hand, he was not influenced too much by the creation of TV series.



Yamamoto Yasuichiro’s biggest problem is that he is interfered too much by drama creation, and even many scenes are based on the content of the drama, which is relatively simple as a whole.


However, during this period, Kidd’s scenes obviously increased gradually, and his love and hate with Conan began to be discussed repeatedly as a topic. And Kidd’s famous scenes of several gorgeous rescues all appeared in the Yamamoto Yasuichiro era.



For the audience in China, the 13th work of the series, The Dark Tracker, has become the first theatrical version of Detective Conan introduced to the mainland market in China.


Although the quality of the two directors has changed greatly, it is undeniable that the box office of the whole series of theatrical versions has steadily increased from 1.1 billion yen and maintained at around 3 billion yen. For fans, Yamamoto Yasuichiro can only be regarded as a great achievement, what’s more, he was succeeded by silent Confucius, who subverted the whole series.


03. Business model


If the first two directors are the initiators accompanying the growth of this IP, then Silent Confucius is more like a foreign reformer.


After all, in his previous resume, there is no lack of overseas film and game production experience. And he also applied these experiences to the creation of the theatrical version very well, making the performance in the scene more ornamental. But what followed was that the reasoning details of Detective Conan itself gradually weakened.


Silent director kong Wen


Especially in his first theatrical version of "Fifteen Minutes of Silence", Conan made all kinds of anti-physical actions, so he was also denounced by fans as "Ke Xue".


If Kōbun Shizuno has continued the creation of the first two directors, it is an explosion play. He even stepped up his creation. In the past, most of the big scenes that only existed in the climax paragraphs were blown up when he came here. Even Conan’s skateboard and shoes showed functions beyond scientific limits and properly became "sci-fi action movies".



These problems are best reflected in the 19th theatrical edition of Sunflowers for Fire. But even though it is criticized by most conan fan, it is undeniable that Kōbun Shizuno’s model has successfully opened the commercial road of the theatrical version of Detective Conan. During this period, the box office of the series of films has increased from 3 billion yen to nearly 7 billion yen.



In the face of fans’ doubts, he also came out to explain that this style of work is not just his idea, but the fact is that it is the result of combining the author’s requirements, technical special effects, audience surveys and other factors. For him, and even the whole Detective Conan, the former audience has gradually grown up. "We just want to attract more new audiences."


Looking through all kinds of interviews by the author G?sh? Aoyama, as early as 2000, he once said, "The charm of cartoons is the pleasure of action, and sure enough, movies still need these! Especially the fierce big scene. " Even in everyone’s eyes, Kenji Kodama, who is given priority to with this case reasoning, once emphasized the importance of action scenes.



With Kōbun Shizuno’s withdrawal, new directors appear constantly, but compared with the previous three directors, the producers obviously saw the reasons for the box office of Detective Conan series, and it is difficult to give them another chance to play. Even though "The Bride of Halloween" received excellent market feedback, it is not difficult to find that the setting of "Ke Xue" is still not absent.


04. The next wave of creation


The reason why the box office performance of Detective Conan is bigger than that of Doraemon series is that, to a great extent, the former insists on originality, while the latter is remaking the past plot.


But now that Detective Conan series has found its own creative mode, how to break this creative bottleneck has become a difficulty for G?sh? Aoyama and even the whole creator behind it.



But the careful audience can find that Conan is no longer the protagonist of the work, but more like a clue to connect the whole story. In The Bride of Halloween, the feelings of the "five-member police academy" broke through even more. For this reason, during its release, Japan also replayed The Executor of Zero, echoing An Shi Tong in the five-member, namely Furuya Rei.


Undeniably, The Executor of Zero achieved good box office results at that time, largely due to the box office economy driven by role fans. Yuzuru Tachikawa, the director of this film, once said in an interview that with the influx of more and more new fans, Detective Conan is no longer just Conan itself. "One of the reasons is that the characters with various personalities and the relationship between the characters make the story more intriguing."



Because of this, the selling point of "Crimson Bullet" is the Blanche family, and at the same time, it adds Haibara Ai’s scenes. To a great extent, this has caused a quarrel between the "New Zealand Party" and the "Ke Ai Party". However, in the pilot preview of the official theatrical version of Detective Conan in 2023, Haibara Ai will have a heavy performance. At that time, CP will take the side, which may make this work rich.



The director of this latest work has not been announced yet, but from The Bride of Halloween, we can see some subtle changes made by Susumu Mitsunaka in the creative mode of Silent Confucius, which may also make the audience look forward to this series and new creative styles will appear in the future.


Reading: Non-mainstream Net Name: Non-mainstream Net Name Signed Non-mainstream Net Name: Non-mainstream Net Name Signed

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Original Xie Miao has made his debut, joining the Hong Kong film circle and joining the new films of Andy Lau and Nicholas Tse.

One idol a year, Andy Lau for a hundred years.

His professional and dedicated attitude has influenced generations of newcomers in the entertainment industry, and he still maintains the title of "model worker".

Take 2023 as an example. At the beginning of the year, A Wandering Earth 2 was released, which won 4.029 billion box office.

The’ 93 International Train Robbery: Operation Moscow, which is being shown, has also sold nearly 600 million yuan, making it the highest-grossing film in Qiu Litao this year.

The Movie Emperor, Stealth and Goldfinger.Three movies have been booked, and the expected value is directly filled.

In the middle, I also made a guest appearance in a China Taiwan Province movie "Fast Life Road", mainly to stand for the son of a dead old friend Ke Shouliang. This friendship is really rare.

In 2023 alone, there will be six films released by Huazai, and there will be more.Two and a Half Fathers, Crisis Route and Oriental Wall Street 3 "Inventory"Pending file.

That’s not all. Recently, another film, Anger Spreads, was filmed. Judging from the opening ceremony, the cast was luxurious, and it was the theme of a gangster film familiar to Hong Kong filmmakers, so it should not be missed.

01. Continue the spirit of the late director Chen Musheng.

In 2021, Anger Serious Case directed by Chen Musheng sold 1.329 billion yuan in the mainland, which is still the highest box office record of pure Hong Kong films in the mainland.

The film continues Chen Musheng’s usual hot action scenes, and Donnie Yen and Nicholas Tse also contributed wonderful performances. Unfortunately, director Chen Musheng didn’t see it, and 2020 will be gone.

The birth of Anger Spread is mainly to continue the spirit of the late director Chen Musheng. Although the story has changed and Andy Lau replaced Donnie Yen, the spirit of Chen Musheng will never change and spread forever.

The film was originally called Anger Spread, but Andy Lau changed it to Anger Spread and wrote it himself.He hoped that the fire in Chen Musheng could spread.

The last collaboration between Andy Lau and Nicholas Tse dates back to the New Shaolin Temple in 2011. Coincidentally, this film was directed by Chen Musheng.

The fate of Andy Lau and Chen Musheng began with the 1990′ s "If there is love in heaven", which was Chen Musheng’s first play. At that time, he was a newcomer, and he relied on Du Qifeng to help him.

The relationship between Nicholas Tse and Chen Musheng is more like mentoring. From gen-x cops to New never to lose, to Men’s True Color, New Shaolin Temple and Anger Serious Case, Nicholas Tse’s growth can’t be separated from Chen Musheng’s support.

Every time Xiao Xie talks about director Chen Musheng, he is full of gratitude.It was the director who asked him to learn how to stick to his own path with the spirit of a craftsman.

Andy Lau and Nicholas Tse were both actors in New Shaolin Temple 12 years ago, but now their identities have changed in Anger Spread.

As a producer, Andy Lau can help director Guo Zijian control the quality of the film, while Nicholas Tse is an action director. This is the second time that he has held this position after Customs Front.

Xiao Xie expressed the hope that every action in the play would have new creations. When designing actions for Hua Ge, he found that Hua Ge was really sharp and skillful, and he needed to learn from his accumulated experience over the years.

And Hua Ge also saidXiao Xie is more mature after 12 years and is very professional in action design.And praised him as the next action star.

02. The cast is luxurious

In addition to Andy Lau and Nicholas Tse, many heavyweight actors joined in, which greatly increased the film’s highlights.

First place, Xu Guanwen, a cold-faced comedian.

Before Stephen Chow, he was the king of comedies in Hong Kong films. His comedies focused on daily life and reflected the joys and sorrows of grassroots people.

I have broken the box office record many times, won the Best Actor, the Lifetime Achievement Award and the Best Supporting Actor. I am simply a hexagonal warrior.

He and Chen Musheng had worked together on Baby Project before, and played the role of "charterer", which continued his humorous nature.

This time, "Anger Spreads", I guess his performance method should be similar to "When the Wind Comes Again", but I really hope that 81-year-old Xu Guanwen can play a villain.

Second place, "Li Ding" Lv Liangwei

Lv Liangwei said that he was very happy to cooperate with Xu Guanwen, who was his idol and grew up watching his "Double Star Good News".

Lv Liangwei’s famous work is Shanghai Beach in 1980. Apart from Xu Guanwen, he has the oldest qualifications.

Lv Liangwei’s role was sacrificed too quickly in The Serious Case of Anger. I hope that this time, I can play more scenes and reproduce the true character of "Brother Slag" in The Fuse.

Third place, Xie Miao.

The fate of Xie Miao and Hongkong films can be traced back to the 1990s.

When Jing Wong filmed "Five Ancestors of the New Shaolin", he needed a group of children who knew martial arts. After layers of selection, Xie Miao was chosen as the son of Jet Li.

Although he is young, he is excellent in kung fu and mature as a teenager, which makes the role of Hong Wending vivid.

Later, he collaborated with Jet Li on Letter to Dad, further establishing a father-son partnership with Jet Li, and was praised by the media as Jet Li’s successor.

After several Hong Kong films such as Peter Pan and Gambling God 2, Xie Miao went back to school.

When he returned to the entertainment circle, no one used him again, so he had to start again and slowly polish it on the set.

When the online movie market erupted, Xie Miao seized the opportunity to become the biggest online player, and made a big splash in the field of action movies with the series of "Arrogant" and "Northeast never to lose".

Today, Xie Miao is the most promising action star, and his strength has also been seen by Hong Kong filmmakers, so this time, "Anger Spread" came into being.

When it comes to working with two superstars, Andy Lau and Nicholas Tse, Xie Miao said that he was very excited. Seeing Brother Hua’s heartbeat was particularly fast, and seeing Brother Feng’s figure was particularly stressful.

He also said that he was a stranger in the image of the Hong Kong police for the first time, and the director asked him to speak the dialogue in Cantonese.

Xie Miao has finally made its mark in the Hong Kong film circle, and the resources of the Hong Kong circle will certainly be found in the future. It is expected that Xie Miao can carry the banner of action movies and give play to the characteristics of action movies made in Hong Kong.

Fourth place, this sand

The first part of Feng Shen has trained many new people for the entertainment circle, such as Yu Shi, Chen Muchi, Hou Wenyuan, this sand, Na Ran and so on.

But this sand is the first one who can get the resources of Hong Kong circle. Some people say that Hong Kong filmmakers like him because he looks like Takeshi Kaneshiro.

Sha said that he was very honored to participate in Hong Kong movies. The first movie he saw was Bruce Lee’s The Raptor Crossing the River, and later he saw The True Color of Heroes and The True Color of Men.

Today, I took two shots when I opened the mirror, and it was very cool to shoot, and I felt that my dream came true.

In addition to the above, there are many actors such as Chen Jiale, Chen Guobang, Huang Debin, Shen Zhenxuan, He Peiyu, Yang Tianyu, Zitong Hu, Fang Ping, Zhang Wenjie, Lin Qiunan, Tang Junci and Tang Jialin.

"Anger Spread" is still very reasonable in the actor configuration, with Andy Lau and Nicholas Tse leading the way, Xie Miao, a powerful actor in the field of action, newcomers here, and familiar faces like Xu Guanwen and Lv Liangwei. I believe the box office behind it will not be bad, and I will wait for it to be released in 2024. (Author: XI)

Editor in charge:

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Jackie Chan is on the Internet again?

 The author of this article is @North of the Xiaowan family

Find everyone’s spiritual corner in the movie

Jackie Chan, who has been popular for more than 30 years, has once again set off a second wave of innovation on the Internet.

If you search for "Jackie Chan persuading you to learn" in Bilibili, you will get a lot of auto-tune remix-themed videos based on "Jackie Chan persuading you not to play games", which have accumulated more than 10 million views.

The content of these videos is mostly based on a program called "Jackie Chan Says".

In the show, Jackie Chan persuaded everyone of the dangers of the game: "In the game, no matter how powerful you are, it is fake, so don’t be obsessed with the power in the game, you must study hard and gain wisdom."

But the next second of the auto-tune remix-themed video was "sudden change of style", and immediately switched to various games endorsed by Jackie Chan. What "Mage control is strong, frost seconds are all over the audience.", "This game is really fun" and other game slogans are endless, which caught people off guard.

Original author of the video @ElizabethRat

The contrast between Jackie Chan in these two clips is not only interesting, but also sets off a wave of nostalgia. Everyone wants to know where this "Jackie Chan said" originated.

It turns out that this "Jackie Chan persuasion" is from the 2017 animation work "New Jackie Chan Adventures". After the animation is broadcast, Jackie Chan will personally appear at the end of the film to interact with the children and dictate the educational "Jackie Chan said".

Although "The Adventures of the New Jackie Chan" did not attract much attention, the familiar name and the scenes where Jackie Chan appeared in real life after each episode still evoked many childhood memories of the post-80s and 90s.

I believe that many young viewers, like Xiao Wan, grew up watching the cartoon "Jackie Chan Adventures".

The animation "Jackie Chan Adventures", which began broadcasting in North America in 2000, tells the story of Jackie Chan and his niece Xiaoyu exploring various mysterious and suspenseful mysteries around the world.

The animation combines Chinese kung fu, Japanese bushido, and Western fantasy, as well as superpowers and zodiac signs, making "Jackie Chan’s Adventures" not just a personal promotion for martial arts star Jackie Chan, but more like a cultural export to the world.

Even in today’s perspective, "Jackie Chan’s Adventures" can still be said to be unconventional and interesting, so much so that on today’s Internet platforms, there are still many hot stories about this animation.

For example, the villain Ah Fu’s move "Crow flies on a plane" and Xiaoyu’s lines such as "defeat magic with magic" have once become the memes of many netizens.

And even the "Q & A session" at the end of "Jackie Chan Adventures" has become an important source of inspiration for "Jackie Chan Said" now.

As an animated film featuring movie stars, Jackie Chan naturally appears at the end of each episode to spread positive energy.

However, compared to the too straightforward reasoning in "Jackie Chan said", the old animation gives an interesting interpretation of "revealing movie stars".

First of all, the timing of Jackie Chan’s answering questions is very casual, sometimes on the movie set, sometimes after Jackie Chan has finished practicing kung fu, this kind of inadvertent and interesting conversation has narrowed the distance between Jackie Chan and the audience.

Secondly, the questions in the animation are also quite interesting, such as "Did you do all the stunts in the movie yourself?" "How did you stay in shape?" "Did you work with Bruce Lee?" etc. These questions are obviously asked from the perspective of a movie lover.

And Jackie Chan’s answer is also quite interesting, telling a lot of secrets about the film stage and behind the scenes, allowing the audience to enjoy the animation while also understanding the art of film specials, which can be said to kill two birds with one stone.

Finally, what Xiao Wan wants to say is that Jackie Chan’s ability to win the love of audiences of all ages is inseparable from his efforts to show his true side to the audience.

Although Jackie Chan is no longer as brave as he used to be, he still holds a significant weight in the minds of today’s young people.

"Jackie Chan’s persuasion to learn" is by no means a ruthless fool, but a different tribute from young people to this kung fu superstar.

Note: Some of the pictures in this article are from Douban and the Internet. If there is any infringement, please take the initiative to contact us.

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TIGGO Tiggo 9 was shortlisted for the "China Automobile Fengyun Festival" and the sword refers to the annual SUV throne.

  On January 5th, the release ceremony of the 4th "China Automobile Fengyun Festival" sponsored by the Central Radio and Television General Station was held in Yancheng, Jiangsu. In the competition of many popular models and cutting-edge technologies, Chery Kunpeng Super Hybrid C-DM and Tiggo 9 stood out and successfully entered this selection. Kunpeng Super Hybrid C-DM was shortlisted for the special prize of the jury with world-class hybrid technology, while Tiggo 9, the "super comfortable flagship SUV with magnetic levitation", was shortlisted for the model selection with its comfortable configuration and flagship quality.

  At the beginning of the new year, the fourth "China Automobile Fengyun Festival" selection kicked off, and Chery Automobile’s "super comfortable flagship SUV with magnetic levitation" Tiggo Tiggo 9 was successfully selected. The festival has been successfully held for three times, dedicated to creating the most authoritative "China Auto Oscar". Tiggo 9 successfully entered the finals with its green car-making concept, excellent vehicle strength and excellent market feedback. This fully proves that the healthy and comfortable concept of Tiggo 9 meets the current travel needs, leads the travel trend, and is deeply recognized by the market and industry authority.

TIGGO Tiggo 9 was shortlisted for the "China Automobile Fengyun Festival". Sword refers to the annual SUV throne _fororder_image001.

  Tiggo 9 practices the concept of environmental protection and empowers people to travel healthily.

  The theme of the 4th China Automobile Festival is "Health". The theme keeps pace with the times and strongly echoes the current "healthy travel concept". Nowadays, people pay more attention to health and health preservation, which has a higher health demand for travel cars. Green travel is not only to encourage public transportation, but also to be green and low-carbon. The driving environment of private cars also needs to be green and healthy, so that drivers and passengers can travel comfortably. Tiggo 9 will carry out green, environmental protection and health to the end with its outstanding technical background.

TIGGO Tiggo 9 was shortlisted for the "China Automobile Fengyun Festival". Sword refers to the annual SUV throne _fororder_image002.

  Tiggo 9 is based on the super hybrid platform of Mars architecture, and uses a large number of high-strength steel, aluminum alloy and polymer materials, which reduces the quality of the whole vehicle, gives consideration to safety, improves the performance of the whole vehicle, and realizes energy saving and environmental protection. It is equipped with high-performance engine and advanced gearbox system, which makes acceleration, stable handling, fuel saving and loss reduction, which not only ensures the economy of car cost, but also brings more comfortable driving experience to users. Tiggo 9 can be called "a good partner for family travel and a pioneer in environmental protection".

TIGGO Tiggo 9 was shortlisted for the "China Automobile Fengyun Festival". Sword refers to the annual SUV throne _fororder_image003

  The advent of Tiggo 9 not only sets a new benchmark for energy conservation and environmental protection, but also leads the new trend of green cockpit. Relying on the profound technical knowledge of Chery Automobile, Tiggo 9 specially created a "C-PURE Chery Clean Cube Green Cockpit" for the majority of users. What is most worth mentioning is that the owner can automatically purify the air inside the car before and after locking the car, so that the cockpit can always be kept in a pure state, and the freshness is always online. The green cockpit of Tiggo 9 can also monitor the value of PM2.5 to ensure the freshness of the air inside the car. Even in smog and other weather, the breathing experience of drivers and passengers in the car is still very healthy and transparent. Nowadays, self-driving long-distance travel is hot, and the green cockpit of Tiggo 9 can easily cope with different weather during the journey, regardless of how the air temperature outside the car changes, and the one inside the car is pure and motionless. Especially for parent-child families, the green cockpit of Tiggo 9 is the guardian of children’s respiratory health. Whether it is for individuals or families, the green cockpit of Tiggo 9 will escort your "breathing and breathing" and "I am at ease" all the way.

  Tiggo 9 is the first choice for the 200,000-class SUV, which is a comfortable big coffee.

  Tiggo 9 not only empowers green health, but also provides users with a multi-dimensional comfortable experience. But when it comes to comfort, it must be inseparable from a spacious and comfortable space. Tiggo 9, on the other hand, has a super-long body of 4820mm and a super-long wheelbase of 2820mm, and "double super-length" creates a comfortable space at the same level, bringing an outstanding sense of body extension. The zero-gravity extrasensory co-driver and the second row of leapfrog care are more suitable for the human body curve, which makes the user’s car experience a pleasure.

TIGGO Tiggo 9 was shortlisted for the "China Automobile Fengyun Festival". Sword refers to the annual SUV throne _fororder_image004.

  Excellent riding space is only the basic operation, and users must feel comfortable in all directions every time they travel. Tiggo 9 is equipped with 3 independent blowers and 27 air outlets, creating a 540 stereo surround air conditioning system. On the premise of the same air volume setting, the air volume is distributed more evenly through the multiple air outlets, which avoids the occurrence of local supercooling or overheating, so that drivers and passengers can avoid direct blowing and enjoy the softness of the waves like a breeze. More user-friendly, users can adjust the wind direction by "zigzag" 360 to create a personalized temperature zone to meet individual temperature requirements. No matter whether it is cold or hot outside, the car is comfortable. The user is in the cockpit, always "constant temperature, constant humidity and constant oxygen", which brings super-comfortable feeling like being in spring.

  The reason why Tiggo 9 has the same level of driving comfort is inseparable from the "technical killer" — — CDC "magnetic suspension". It can realize electronic adjustment, provide more comfortable and sensitive suspension ability, and make the whole suspension system have higher toughness and stiffness. For drivers and passengers, they will never feel the feeling of taking a boat brought by the bumpy road again, but will only walk on the ground. The suspension configuration of Tiggo 9 is extremely rare in its class, which reflects the ingenuity of Tiggo 9 in creating a "comfortable flagship SUV".

TIGGO Tiggo 9 was shortlisted for the "China Automobile Fengyun Festival". Sword refers to the annual SUV throne _fororder_image005.

  Tiggo 9 is proud of its peers with "9 Great Leap-over Comfort", and has many comfortable experiences, making it a comfortable big coffee. Chery Automobile has always practiced healthy and green travel, comfortable travel with science and technology, and created a travel value that is more in line with industrial development and meets the needs of users. The coming out of the Tiggo 9 is a great contribution of Chery Automobile to the China automobile market in 2023, and the industry and market are also full of recognition for the arrival of this car. This time, Tiggo 9 was shortlisted for the 4th China Automobile Fengyun Festival, which is well deserved. Let’s expect Tiggo 9 to win more honors in China Automobile Fengyun Festival. In 2024, Tiggo 9 will continue on its own road of struggle, with "Rui" meaning enterprising and "Tiger" thriving! (Source: Chery Tiggo)

Volvo cars have a new LOGO!

What do you think of Volvo’s new LOGO?

Article Source: LOGO Master ID: Logods Image Source: Volvo official, Weibo (invasion and deletion) Author: Da Jun Editor: Ai Sheng

Early this morning.

Da Dajun received the explosion information from fans.

Volvo cars have changed their LOGO!

what? Volvo, this is not about putting

Replace the classic ring LOGO …

As we all know, Volvo’s original LOGO

Its outer frame is in the shape of a ring with an arrow.

It has the meaning of a wheel, with a diagonal across it in the middle.

Make the whole more "stable"

And the text part is highlighted with white characters on a blue background.

It is also the symbol registered by VOLVO company.

It’s in ancient Egyptian font

You can see that the original LOGO

It presents a three-dimensional effect by adding shadows and metallic textures.

And the new LOGO becomes flat and flat!

The new LOGO removes the metallic texture.

And diagonal elements in the middle.

The combination of circle and arrow is kept in a flat form.

And the word "VOLVO"

Where the circle and the arrow in the upper right corner

Designed by the original closed form

The space is processed.

And the design of words

The previous serif fonts are used.

Only the distance between letters has been adjusted.

Make it look more "loose"

Speaking of which, let Dajun think

Another Volvo logo

We’re behind the Volvo car

And you can see it on the website.

The word "long distance"

So

The routine for Volvo to change the logo is

Keep the font and distance?

On the whole, the new LOGO is designed in a minimalist style.

Become younger, more modern and have affinity.

At present, the new LOGO of flat wind

It has been used in various channels.

Official website page

official microblog

And on the APP icon

In addition, in Volvo this June,

Launch a new pure electric concept car

You can also see the use of the new LOGO.

For the release of Volvo’s new LOGO,

Undoubtedly caused a heated discussion among netizens.

Some people think that flat design conforms to the trend.

But the new LOGO has a thinner ring.

It makes people feel uncomfortable

Some fans also said that

Still prefer the original LOGO.

There are even people who "digress"

Driving in the comments section?

(imagine for yourself)

However, this flattening operation

Some people also think of the public before.

The new LOGO is also flattened.

Speaking of which, the operation of Volvo’s new LOGO

Flatten+remove text bottom frame

It also reminds Dajun of Nissan, which released a new LOGO last year.

This routine, is it the same!

Put the new LOGO of the two brands together

Is there a feeling of "two brothers"

In fact, from the perspective of the global automobile industry,

Starting from the MINI owned by BMW in 14 years,

The trend of flattening of automobile brand LOGO

It got out of hand.

Audi

Changan automobile

This is because many automobile brands are carrying out electric innovation.

Competing to launch and improve the product line of electric vehicle series

The minimalist and flat LOGO can better show the sense of science and technology that enterprises need.

In addition, it is probably influenced by the current information age.

Nowadays, electronic screen is the main information carrier.

Therefore, the minimalist style of "less is more" simplifies and centralizes the content.

On the one hand, this will make the brand better publicized.

On the other hand, it also gives designers more room to play and imagine.

So, in the automotive industry,

Who will join the flattening team next?

Join hands with Mahua FunAge to deconstruct the middle-aged crisis. Can a good-looking video break through this miniseries?

Author | Gu Han

Editor | Li Chunhui

 

In just a few years, short video has become a daily life of modern people, and naturally it has become a position that major Internet giants will never give up. With the expansion of the user scale and the continuous entry of new players, the content of short videos is constantly seeking to upgrade. From the concept of Chinese video to micro-integrated water testing, the current trend is more clear:Each family invariably turned their eyes to the miniseries.

 

During the Spring Festival, Tik Tok, Aauto Quicker, Tencent Microvision and other platforms have launched a series of new short plays, which are rich in themes and well-made, which is enough for the short plays to slowly take off the "earthy flavor" label. However, among all the youthful handsome men and beautiful women dead ringer, it is a bald uncle who attracts the most attention of Hard Candy Jun.

 

This "Glowing Uncle" was jointly created by Baidu’s good-looking video and Mahua FunAge, starring "ex-husband brother" Du Xiaoyu, focusing on a wide range of social hot topics with the theme of middle-aged crisis, family and marriage, aiming to make the audience laugh and cry more rewarding. As a good-looking video, the drama was launched on February 22, 2021.

 

Compared with the cool feeling and love women, which are common in the short drama market at present, uncle’s short plays, which are so unconventional, can brush out a super sense of existence. Is it because of missing short drama types or the right medicine for short video users?

 

If the long video online drama has formed its own type law: the explosion is scheduled to be a big production of ancient dolls, the top price-performance ratio is a sweet pet drama, and the word-of-mouth dark horse is a suspense drama.So what is the "light of genre" of short plays?

 

blaze a trail

Let the neglected "uncle" shine

 

"I’m Du Xiaoyu. I’m a good employee in the company. At home, I’m a good husband and father. Today, I’m going to have a highlight moment in my life …" With the voice-over, the scene flashed between the tea room, the office, the dining table, the bedroom and the annual meeting.

 

This is the title of "The Glowing Uncle". In just over ten seconds, the identity of the hero has been clearly explained:Middle-aged people, married with children, submit to humiliation, looking forward, but still have expectations for life.

 

Nowadays, under the intangible cultivation of short videos, short plays become shorter and more pithy, and an episode often has only one theme, instead of a collection of paragraphs. For example, the first episode of "Glowing Uncle" is called "The True Meaning of Masters". Under the material temptation and competitive pressure of modern society, there are always people who yearn for success but are unwilling to pay. A batch of successful training that sells anxiety and advocates "crash" comes into being and harvests "IQ tax". The opening of "The Glowing Uncle" is directed at this social phenomenon.

 

The "master" image in the play can be said to be very typical. Dressed in a double-breasted shirt, he strung his hands together, telling Brother Xiao’s demon to whisper "understand the applause". When the hero asked for help, he was as warm as the spring breeze, and when he cheated money, he turned his head and pulled black. The protagonist was skeptical when listening to the lecture, but refused to think independently when he actually encountered setbacks. He couldn’t help but want to ask for help. Finally, he suddenly woke up when he saw the police uncle take the master away. This experience is also very real.

 

It is not difficult to see that it is not only the difference between horizontal screen and vertical screen on the surface, but also the difference in team source and texture. The concept of the topic of "Glowing Uncle" has already shown obvious differences from the market. It is not a cool drama in the style of Long Aotian’s web, nor is it a simple repetition of funny scenes in life, or a scratch on hot topics on the internet, but it has actually fallen into the real life of the audience, with certain humanistic care and value output.

 

We should know that for a long time, the drama market has always been female-oriented, or deliberately "flattering" and naturally speculating and catering to the preferences of "Generation Z", and middle-aged roles are often marginalized and stereotyped. Few dramas can truly describe the distress of middle-aged men peacefully and grounded, and often use too much force. Together, they are green hat topics or forcibly re-take the road of youth, making middle-aged people silent and young people want to vomit.

 

Included in short video dramas, the first popular themes are also younger and more online, such as antique, sweet pet and fantasy. But in fact, the data shows that compared with long videos, the short video market is more balanced between men and women, and even the proportion of men is slightly higher than that of women.In fact, short video dramas don’t have to follow the old road of long dramas, and continue to pursue youth and high value while ignoring the needs of middle-aged users.

 

Throughout the Spring Festival mini-drama, there is Jin Jing with 20 boyfriends in Tik Tok on the left, and a micro-vision on the right to push the ancient sweet pet to celebrate the New Year. The beautiful video "The Glowing Uncle" is like a simple "mudslide", which is risky to some extent, but it will not open up some new ideas for the market.

 

Join hands with Mahua FunAge.

Go deep into the middle-aged hinterland

 

However, why does this drama dare to choose a middle-aged protagonist and achieve such a degree of completion? We should also talk about the two major producers behind the scenes, good-looking videos and Mahua FunAge.

 

Let’s talk about the platform’s good-looking video. Perhaps today, people’s search is no longer just a choice of search engines, but it still inherits the spirit of "Baidu, you will know" and is loyal to those old netizens who grew up with Baidu.Positioning in the pan-knowledge video platform, serving the "social backbone" aged 25-40.

 

This group of people covers the core labor force in society, and their work and family occupy most of their time and energy, which has created their more precise and simple use demands. But it is precisely because of this that they can’t "vote" in the way of consumption and expression like Generation Z, thus becoming the "silent majority" on the Internet. There have not been many Internet products around them for a long time, and there are also huge dividends to be tapped behind these people.

 

Good-looking video selection provides valuable content for this group. In December 2020, on the basis of insight into the new trend of short video content consumption, the brand of good-looking video was upgraded, and a brand new slogan of "easy and rewarding" was released, and it was announced that it would continue to build more extensive knowledge content. Its self-made business is carried out under these premises, and the content tonality of entertaining is also determined.

Obviously, the choice of uncle as the protagonist is determined by the mainstream user attributes of the platform in addition to the consideration of differentiation. In this way, Mahua FunAge is indeed the most ideal partner for watching videos.

 

When many people think of Mahua FunAge, their first reaction may be the face of Shen Teng, the "national bad uncle". Whether it’s those hot drama works, Spring Festival Evening skits with classic packages, or explosive cinema films such as goodbye mr. loser and Shame Iron Fist, Mahua FunAge is very good at exploring the desires and sufferings of middle-aged men from the perspective of men, dispelling them with sharpness and laughter, and arousing the audience’s resonance, while the works such as Aunt Li Cha, with young actors as the main coffee, are barely performed.

 

In 2020, the epidemic hit the offline industry in an all-round way, and Mahua FunAge stepped up the layout of online content and entered the field of mini-dramas. As a star team with film-making ability, comedy creative talents and hundreds of signed actors, Mahua FunAge quickly got olive branches from all parties, from the traditional video platform Youku (I didn’t expect it, my brother offended) to the short video giant Aauto Quicker (Today’s menu really wants to be together) until this beautiful video.

 

In previous attempts, Mahua FunAge basically complied with the trend of short drama market, starring young newcomers and telling the hilarious interaction between couples and brothers.However, as in the film field, these attempts failed to make Mahua FunAge famous in the short play market. Obviously, The Glowing Uncle is more in line with the audience’s impression of Mahua FunAge.

 

From this point of view, although the positioning of the people and the pursuit of knowledge in the short drama market seem to be taking risks, for Good Video and Mahua FunAge, it is a cooperation in each other’s comfort zone. On the topic of young and middle-aged people, both sides are veterans, and naturally they understand how to start from the pain point and seize the users. Judging from the results, this "atypical entertainment" attempt jointly promoted by both sides is successful.

 

It is imperative to upgrade the miniseries.

Fill the value gap for entertainment

 

At this stage, for good-looking videos, project profitability is not the main consideration. "The core still lies in the construction of the whole pan-knowledge content ecology."Li Min, head of good-looking video content operation, said.

 

"Good-looking videos made a brand upgrade at the end of last year and put forward the values of’ Save Time’. Therefore, the content we do can bring users a sense of value and gain, which is our main consideration. From the internal system of Baidu, we have a very rich knowledge and content reserve.So the problem we have to solve now is how to lead the content creation of short plays from the perspective of pan-knowledge, rather than following the trend of entertainment.. "Li Min told hard candy gentleman.

 

Based on the actual crisis that middle-aged people will face in the workplace, marriage and family, The Glowing Uncle is developed in combination with social hot topics, and finally outputs values in an entertaining way, instead of simply entertaining the audience with jokes, which is a faithful reflection of the pursuit of this content.

 

Moreover, although the protagonist focuses on the middle-aged group, many topics involved, such as intergenerational relations, family education, neighborhood, and workplace problems, are actually resonated by everyone and have certain universality. They don’t really exclude young audiences, but hope that all audiences can benefit from it.

 

In addition, although "Glowing Uncle" is made by Mahua FunAge, which is out of the category of PUGC, the good-looking video also hopes that it can better integrate into the whole platform ecology and interact with other pan-knowledge creators on the platform organically and deeply. It is reported that the high-quality creators on good-looking videos such as "Talking about Travel in Tiancheng" and "Fitness in Wei Wei" are all participating in this short play. The main creator combined with the author’s characteristics to create a plot for him, giving the creator more opportunities to go out of the circle while delivering the content of the platform.

 

"Now many creators already have the qualifications of stars, but the audience is relatively narrower. But their talents and the impact they can bring, I think there can be more display. " Li Min said that good-looking videos have been thinking about what kind of boutique self-made programs should be used to carry the platform creators. "In the future, they will meet with you in different programs and even make them better IP."

 

"Good content has no upper limit for us to invest." Li Min told Hard Sugar Jun that not only is there no limit to the number, but they are also considering other forms of programs such as long dramas and celebrity interviews, and making diversified content layout around the universal knowledge and valuable core positioning. In Li Min’s view, the key is not the timing of entering the market, but whether the content is suitable for the platform and whether it is high-quality enough.

 

As Hard Sugar Jun discussed earlier, according to the situation that major platforms are heavily subsidized, free reading platforms and traditional film and television companies are entering the market one after another, it is imperative to upgrade micro-short dramas. Who can take the lead in breaking through the profit model and content bottleneck, find out the vertical content that conforms to their own content tonality, and avoid falling into the deadlock of homogenization, who is more likely to run ahead.

 

Mahua FunAge, the master creator, appreciates the "alternative" persistence of good-looking videos in content."In the era of fragmentation, more and more people hope that they can use their time to fill the gaps in knowledge, and valuable videos will become a growing trend."

 

When short videos are mostly simple and straightforward, good-looking videos that are full of care for old netizens in the PC era insist on valuable and rewarding content. Isn’t this a new and differentiated idea?

Involving many well-known brands! In one day, more than 30 cars and motorcycles were urgently recalled →

Denso, Japan’s largest auto parts company, continues to ferment the problem of fuel pump defects exposed before. Recently, two Japanese motorcycle manufacturers have also announced a recall because of this problem, and the spread of defective fuel pumps has expanded from cars to motorcycles.
On January 26th, affected by the defect of the fuel pump of Denso Company,Honda announced the recall of three motorcycles.. Another familyJapanese motorcycle manufacturer Yamaha also recalled a model on the same day.The total number of recalls of the two companies is about 3,800. This is also the first time that related problems have been extended to the motorcycle market. At present, 14 related failure reports have been received.
Besides,On the same day, there were four Japanese car companies, Subaru, Mazda, Suzuki and Mitsubishi, which recalled 32 models and about 480,000 cars.At present, there are 202 related failure reports. Denso admitted in official website that the reason for this recall, including motorcycles, is the same as before, because the resin density of the impeller in the fuel pump is low, and it may deform and fail to work normally under the action of fuel, even leading to engine flameout.
In July last year, a Honda car in Japan that used a faulty fuel pump from Denso Company stalled while driving on the expressway and was rear-ended by a rear car, killing one person and injuring two others.
Since 2020, Denso’s defective fuel pump has caused seven Japanese car companies to recall 23 times in Japan, with a total of about 4.3 million vehicles. In addition to private cars, some police cars and ambulances in Japan have also been recalled.
According to Japanese media statistics, Japanese car companies have recalled more than 15 million cars around the world due to the problem of electric fuel pumps. As the largest auto parts manufacturer in Japan and the second largest in the world, it remains to be seen whether the defective fuel pump problem of Denso will be further fermented.
(Source: CCTV Finance)
Reporting/feedback

"golden microphone" confides in ups and downs. Morning anchor is insulated from nightlife.

Topic: picture channel


Wang Tao and Wen Yan


  Zhongxin Online Haihai, December 22 nd: The host of "Golden Microphone" in Shanghai poured out the ups and downs of the morning news anchor.


  Reporter Sun Lu


  The final evaluation results of the 2008 China Broadcasting Host "Golden Microphone Award" were announced recently. Two people from Shanghai Wenguang News Media Group won the "Golden Microphone Award"-Wang Tao, the announcer of Broadcasting News Center, and Wen Yan, the host of CBN. This afternoon, two award-winning hosts appeared at the press conference here. Coincidentally, both of them are engaged in the live broadcast of morning news, and two excellent hosts confided to reporters the ups and downs of a morning news anchor.


  WANG Tao: A Morning Journalist in Dai Yue.


  Speaking of morning news, everyone may have seen and heard it, but their real living conditions are not known to many people. Every morning, when you feel the first greeting from the host of the morning news program, it’s really hard to imagine their hard work-they have to go to work at four o’clock in the morning at the earliest, but they read the manuscript, prepare the program, and then concentrate on the live broadcast, and often they are busy all day.


  As a senior radio news anchor in Shanghai, Wang Tao has been engaged in broadcasting morning programs for 24 years. Talking about the "golden microphone", he is more calm. Wang Tao told reporters that his first job in broadcasting was to host morning news programs. It is common to go to work at three or four o’clock in the morning, and he often gets up in the dead of night. The pursuit of morning news is to send the first morning greetings to many listeners who applied for the city, so what I need most is to forget my tired body and show this warm greeting to the audience.


  Because I have been working in the most difficult position for a long time, I must get up early all the year round. Wang Tao admits that there are three alarm clocks at home. "If I really can’t get up, my wife will definitely wake me up in the end. She is my third alarm clock." He told reporters that his success is inseparable from the understanding and support of his family. If you want to say thank you, you must thank your family for their care.


  Wen Yan: The morning anchor is insulated from nightlife


  Many Shanghai audiences know Wen Yan through the gold medal program "The Early Bus of Finance and Economics" in the morning of the First Finance and Economics. Under the screen, Wen Yan is kind and natural, with a bright smile and a simple professional dress, which makes her more capable and chic, and her temperament is extraordinary. What gives people the same feeling is Wenyan’s voice, which is different from the voice when broadcasting news. Wenyan’s voice in front of her is very gentle, with a hint of hearty laughter.


  For winning the Golden Microphone Award, Wen Yan told reporters that the Golden Microphone Award is a great honor for every announcer, and what is more valuable is the audience’s love and support. Financial journalists are destined to work in a state of high tension every day. When it comes to working conditions, Wen Yan does not hesitate to answer "nervous". She said that she had made many mistakes when she first entered the business. When connecting, she called the "foreign exchange market" as "futures market", but making mistakes eventually became her most valuable experience.


  "The most regrettable thing is that in such a beautiful city as Shanghai, I know nothing about the nightlife here." Wen Yan said with a smile that choosing the morning news anchor line means getting up early every day and never having a chance to enjoy Shanghai’s nightlife.


  Behind the news anchor scenery is paying.


  "The news announcer’s working state is far more tense than we thought, and the schedule of work and rest also depends on the program arrangement, which is very hard." Gao Yunfei, vice president of Shanghai Wenguang News Media Group, said here that behind the scenery of news anchors is heavy and busy work, and the long-term efforts are often that when everyone is at rest, they are at work, and when everyone is at work, most of them are still at work.


  According to the reporter’s understanding, the "Golden Microphone Award" was founded in 1993 and is the highest honor for radio and television program hosts. The "China Broadcasting Host Golden Microphone Award" is the highest-level award in the broadcasting host industry in China, which was reported by the State Administration of Radio, Film and Television to Publicity Department of the Communist Party of China for approval, and it is also the only national award of this kind, sponsored by the China Radio and Television Association. The "Golden Microphone Award" presented by China Broadcasting will be held in Tianjin on December 25th, 2008. finish

Editor: Li Erqing