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Behind the ＂Crazy＂ of Sam Box Horse Commercial War： the total market value of Yonghui Supermarket evaporated by nearly 80%

According to Cailian News, the topic of "Box Horse Sam’s business war is crazy"Boarded Weibo Hot Search.. The price of durian Melaleuca cake was lowered by the warehouse member store Box Horse and Sam. It is reported that the price of durian Melaleuca cake in Sam plummeted from 128 yuan to 85 yuan, while the price of the cake with the same box horse was adjusted from 99 yuan to 79 yuan.

Just as the two giants are fighting for a piece of cake, the traditional supermarket industry is experiencing an awkward retreat. According to CCTV news, it was established in 1930 on August 10th, local time.Wilko, an old British chain retailer, declared bankruptcy.. Looking at China again, CR Vanguard and other chain supermarkets are caught in the storm of "closing stores", leading the A-share fresh supermarket.Yonghui Supermarket’s share price has fallen by nearly 80% from the highest point in history.,The stock price of RT Mart’s parent company Gaoxin retail Hong Kong stocks has fallen by more than 90% since its high point in 2020.Carrefour, one of the world’s top 500 companies, was rushed to the hot search because of "default".Wal-Mart, a supermarket giant, should have held the same script, but recently the share price of US stocks climbed to an all-time high.. Analysts pointed out that it rewrote its destiny with Sam.

The second half of commercial retail starts from membership: the share price of Wal-Mart, the parent company of Sam, hit a record high, the rise of box horse and the "zero membership fee" of Yonghui Supermarket in Sam may put pressure on the cost.

In recent years, Wal-Mart has frequently closed stores. From 2016 to 2022, Wal-Mart closed more than 130 stores in mainland China, leaving only 365 stores, butHowever, its 42 Sam stores have made great strides, pulling the average store sales of Wal-Mart to 300 million on their own.Wal-Mart’s US stock price hit a record high on Monday. According to the financial report, the net sales of Wal-Mart China in Q1 of fiscal year 2024 (from February 1 to April 30, 2023) was US$ 5.3 billion, up by 28.3% year-on-year, and the net sales of e-commerce business increased by 54%. Among them,Member’s Mark, Sam’s own brand, achieved outstanding performance and achieved 46% sales growth..

The second half of commercial retail starts in the paid membership system. Traditional Shangchao once tried to make its stores as large as possible and used tens of thousands of SKUs to please all consumers, while Sam only kept more than 4,000 SKUs. Analysts pointed out that the advantage of this is that consumers can really buy what I sell.Sam can achieve the premise that supply determines demand because it has already completed the screening of consumers through membership..

According to the research report released by Fu Rong of Guosheng Securities at the end of last year, the membership supermarket took shape in China in 1996. High-end member stores aimed at middle-and high-income people, selected high-cost products globally, reduced costs by purchasing in large quantities and operating their own brands, and realized profits through membership fee income and product price difference. According to Euromonitor consulting data,Among the mainstream offline retail formats in China, compared with four years ago, only the income of warehouse member stores maintained growth, and the growth rate was close to 20%. existIn 2022, the sales of this format in China also more than doubled from $1.8 billion four years ago., reaching $3.7 billion.

Behind running all the way is the rise of China forces represented by Box Horse. In fact,Durian Melaleuca is just the tip of the iceberg of box horse and Sam’s close combat., the two have "bayonet see red". In October, 2020, the first member store of Box Horse X opened in Shanghai, followed by Sam’s flagship store in Shanghai in 2021. On July 30 this year,Box Horse Club launched the "Mountain-moving Price" preferential activity in Shanghai.. The word "Yishan" in the name of the event is considered to be meaningful. Moreover, similar products of the same paragraph can be found in Sam for many commodities that Box Horse initiated "Yishan Price". In the industry’s view, behind the price war,It reflects the war of grabbing people by membership-based supermarkets..

Analysts pointed out that the box horse is valued by Sam because it is a new species in the retail market.Box horseback riding on Tmall, which has trillions of transactions, is subverting the entire retail system with a set of Internet gameplay that Sam may not understand and understand.The advantage of this dimension-reducing attack enables it to compete with established giants such as Sam. In addition, in June this year, Ali launched the 1+6+N reform. It is reported that,The listing of Box Horse is expected to be completed in the next 6-12 months., or it will become the first independent listed business group after the change of Ali organization.

Box horse public data shows thatIn 2022, Box Horse X member stores increased by more than 247%.The unit price of customers increased by about 30% year-on-year. It is understood that,It is estimated that six Sam member stores will be opened in China in 2023.Before the end of the year, the number of member stores in Sam increased to 48. observe from an opposite angleYonghui Supermarket, the number of stores has been decreasing year by year since it reached a peak of 1,440 in 2019.In April 1, 2019-2020, the total number of closed stores reached 349. As of February this year, the number of stores in Yonghui Supermarket has dropped to 1,029.

The paid membership system has become a new battlefield in that retail industry,Carrefour, RT Mart, Metro, Renrenle, Jiajiayue, Hualian, Yonghui Supermarket and other well-known Shangchao brands have all opened at least one warehouse member store.. But unlike the peers who raised the threshold,Yonghui directly adopts the "0 membership fee" model.In the mode of low price +0 threshold, Yonghui’s warehouse stores,It’s more like a fair-price store.. However, regarding warehouse member stores, Yonghui has not disclosed more information separately in its annual reports in recent years. Another analysis pointed out that the essence of warehousing member stores is to earn membership fees and sell low-priced goods, butWhile emphasizing low prices, Yonghui also adopts "zero membership fee", which may bring great pressure on operating costs.. Carrefour, which claims to open 100 paid membership stores within three years, is under the influence of tight capital chain.In April this year, Carrefour China successively closed two member stores, Shanghai Chengshan Road Store and Shanghai Zhongshan Park Store.Among them, Chengshan Road Store in Shanghai is the first store of Carrefour member stores.

It is worth noting that analysts pointed out that,Box Horse and Sam "fight" for a piece of cake, the essence of which is "grabbing the head" in the era of middle-class stock.According to relevant calculations, a paid member store like Sam needs 200,000-300,000 members to support a store. If calculated by urban population,Opening five member stores in a city like Beijing is likely to lead to over-saturation of the market.. This means that it is difficult for the market scale to increase greatly in the short term. butCostco, the originator of the member store, also failed to meet expectations in the third quarter of fiscal year 2023.During the reporting period, the company’s total revenue was $53.648 billion, which was lower than the market expectation of $54.66 billion. The company’s net profit was $1.302 billion, down 3.8% compared with $1.353 billion in the same period of last year.

▌ Breakthrough in the difficult transformation of traditional supermarkets: Yonghui Supermarket, the leader of A-share fresh supermarkets, and JD.COM rumored that the Internet giants embraced traffic and faced traffic struggles.

In sharp contrast to the warehouse-style member stores that are in full swing, traditional supermarkets actively "save themselves" in difficulties. In terms of performance, Yonghui Supermarket, the leader of A-share fresh specialty supermarket, announced on July 14,It is estimated that the net profit for the first half of the year will be 390 million yuan.. Behind this is the "broken wrist" price and the breakthrough of online business. For this pre-profit, Yonghui said in the performance forecast that it actively promoted the optimization of stores.Close some long-term loss-making stores,Vigorously promote digitalizationThe result of a series of measures such as comprehensive action.Another semi-annual report of Hongqi Chain, which laid out online business, also achieved growth.Its semi-annual report announced on Tuesday showed that its net profit was 257 million yuan, a year-on-year increase of 15.23%. The open source securities research report pointed out that,Hongqi chain is centered on "Hongqi Cloud", relying on offline stores and supplementing business online,Increase business cooperation with online platforms.And continue to make efforts to home business, live broadcast business, etc.

In the past two years, Yonghui Supermarket experienced a "dark moment", with losses of 3.944 billion yuan and 2.763 billion yuan in 2021 and 2022 respectively.The total loss in the two years exceeded 6.7 billion yuan, almost offsetting the profits in the four years from 2017 to 2020.. Nowadays, the transition line seems to give Yonghui hope. The data shows that,In 2022, Yonghui was still in a quagmire of losses, but its online business was "particularly stealing the mirror".Its annual online business revenue was 15.936 billion yuan, up 21.37% year-on-year, with an average daily order volume of 518,000. A quarterly report also shows that online business revenue is 4.02 billion yuan, accounting for 16.90%, and the number of registered members of Yonghui Life has exceeded 105 million.

Despite the semi-annual earnings forecast and the breakthrough in online business, the stock price performance of Yonghui Supermarket is still hovering at the bottom.Until August 1 ST, there was a "hand-in-hand scandal" with JD.COM, Yonghui SupermarketIt rose nearly 4% on the same day, and the daily limit of the next day, and the stock price "rippled at the bottom", hitting the highest point of the year. However, the company announced after-hours on the same dayAfter clarifying that there is no such thing as "JD.COM negotiates the wholly-owned acquisition of Yonghui", the stock price goes down all the way.. Looking at it for a long time,Yonghui Supermarket’s total market value once exceeded 100 billion, and now only about 30 billion is left.It has fallen by nearly 80%. The "RT Mart" supermarket, which was once spread all over cities, has its parent company-a listed company in Hong Kong stock market.Gaoxin retailBasically copied the track of Yonghui Supermarket,In 2020, the stock price briefly reached a record high and then fell all the way. So far,The cumulative maximum decline is over 90%.

In fact, JD.COM, who heard the "gossip" this time, is also one of the channels on Yonghui Online. When the news came out that "JD.COM is in contact with Yonghui for acquisition recently", some netizens commented that "this news is released once every six months, and I have seen it at least twice".As early as August 2015, JD.COM had already invested in Yonghui Supermarket.At that time, it was the "golden period" of the development of fresh e-commerce. The head platforms such as Daily Fresh, Tmall Fresh, Box Horse Fresh, and SF Express were all in the game.

Under the impact of the new retail format on the Internet, traditional supermarkets are forced to enter the transition moment and choose to "stand in line" with the Internet giant. Analysts pointed out that since 2014, Ali has successively invested in Yintai Department Store, Suning, Sanjiang Shopping and other shopping malls; In 2016, Wal-Mart and JD.COM reached a strategic cooperation, and the Sam member store officially entered the JD.COM Mall exclusively. On the whole,RT Mart and Xinhuadu joined the Ali camp.,Yonghui Supermarket, Wal-Mart and Carrefour joined the Tencent camp.. In 2017,Yonghui Supermarket launches super species, focusing on the "catering+retail" format, positioning high-quality fresh ingredients experience stores,Mark the box of Ma Xiansheng with his back to Ali.. In the same year,Tencent acquired a 5% stake in Yonghui Super Species.In the second year, Carrefour also entered the game, and the three parties joined forces to embrace online traffic.

It is worth noting that analysts pointed out that,The alliance between Shangchao and Internet giants is also facing traffic competition.. With the cooperation between the two parties, Shangchao seems to have the traffic of the e-commerce platform. In fact,It is difficult to translate into a valid order.. The supply scale and richness of a store can’t reach the millions of merchants on the whole platform after all.

Original title: Behind the "Crazy Killing" of the Sam Box Horse Business War: The total market value of Yonghui Supermarket has evaporated by nearly 80%, and the "cheap hypermarket" is no match for the paid membership system?

Editor: Deng Xi

Editor: Wu Zhonglan

Audit: Feng Fei

Don’t listen to advice. It’s best not to buy a ＂pure tram＂ this year and next, for three reasons.

A few days ago, I chatted with a senior person in the automobile industry. He told me very seriously that it was best not to buy "pure electric cars" in the past two years. At first glance, this is very harsh, because I’m going to buy a pure tram. Is he kidding me on purpose?Moreover, the current pure electric vehicle market is developing in full swing, and major manufacturers such as Xiaomi and Huawei have entered the market one after another. Their new models are not only affordable, but also have outstanding performance.

But on second thought, after all, people are experts in the industry and will certainly not talk nonsense. Next, he gave me an analysis and told me three reasons that were very heartfelt.1. The development speed of pure electric technology is beyond our imagination.In the past two years, the technological progress of pure electric vehicles has changed with each passing day. Such as BYD’sEye of the godSmart driving, Tesla’s FSD, and Lectra’s digital chassis, these technologies that sound tall, will become commonplace in the near future.

Take smart driving as an example. Now, the 100,000-level Baojunyue has also started to be equipped with NOA and automatic parking functions in urban areas. And those more than 200 thousand models, such as Han EV and Tang EV, are somewhat backward in comparison. It’s like spending a lot of money on a full-featured smartphone, only to find that the children in the neighborhood are having fun with a more full-featured and lower-priced mobile phone.

And charging technology. 800V charging technology will soon become the new standard, which will greatly shorten the charging time. Take Model 3 as an example. It takes 30 minutes to charge 80% for 400V at the earliest, while it takes only 15 minutes for 800V Xiaomi SU7. It’s like, you are in a hurry to go out, only to find that the battery of your mobile phone is insufficient, and 800V technology is like putting a super fast charge on your mobile phone, so that you can leave quickly with full charge.

2. The price of pure electric vehicles is dropping at an alarming rate.There are many 100,000-class pure electric vehicles on the market now, but with the progress of technology and the intensification of market competition, you may buy better models at lower prices in the future. BYD’s Ocean-M is an example. It is equipped with all-in-one intelligent electric drive and iTAC intelligent torque control technology, and the carbon fiber kit of the whole vehicle takes only 3 seconds to accelerate. This is a far cry from the previous models of more than 100,000.

Moreover, not only BYD, but also brands such as Tesla, Weilai and Tucki are actively deploying and launching more cost-effective models. It is foreseeable that next year, you may be able to enjoy the same driving experience as this year’s more than 200,000 models at a lower price.3. Solid-state battery technology will be mass-produced soon.Once this technology is mass-produced, it will completely solve the endurance anxiety of pure electric vehicles. Ou Yangming Gao, an academician of the Chinese Academy of Sciences, predicted that the scale industrialization of solid-state batteries will take 3-5 years, and mass production will be realized by 2030, and the cost will also be greatly reduced. This means that in the future, models equipped with solid-state batteries will not only have a longer battery life, but also have a lower price, or as low as 0.4 yuan per watt hour, while the price of lithium batteries will be as high as 0.74 yuan per watt hour.

Not only that, but now semi-solid batteries have been mass-produced, such as Zhiji L6 top-mounted battery and Weilai 150-degree semi-solid battery, and their battery life has reached 1000 kilometers. With the popularization of these technologies, the price of lithium batteries will also drop.

In a word, this year and next are not the best time to buy pure electric vehicles. At present, the pure electric vehicle market is in a period of rapid change, just like a mobile phone. If you buy it today, it may be out of date tomorrow. If you are not in urgent need of a new car, it is undoubtedly a wiser choice to start when the technology is mature and the price is lower.

Deep Blue SL03 in Suzhou is on sale, and the latest offer 124,900! Not to be missed

At [Autohome Suzhou Discount Promotion Channel], we bring the exciting news of car purchase! This high-profile model is having a grand promotion in Suzhou, aiming to provide consumers with real car purchase benefits. The maximum discount amount reaches an amazing 15,000 yuan, which means that consumers have the opportunity to experience the charm of this high-quality new energy vehicle at a lower price. At present, the minimum starting price of the dark blue SL03 has been adjusted to 124,900 yuan. To seize this once-in-a-lifetime discount opportunity, you may wish to click "Check the car price" in the quotation form, let’s explore more possible car purchase preferential policies together.

苏州地区深蓝SL03特价出售，最新报价12.49万！不容错过

With its unique design concept, the Deep Blue SL03 presents a futuristic look. The front face design is highly recognizable, with a streamlined shape and a delicate air intake grille, which not only enhances the aerodynamic performance, but also shows the Deep Blue brand’s attention to detail. Overall, the SL03 blends modern and technological elements to present a minimalist and advanced aesthetic that impresses drivers and passers-by.

苏州地区深蓝SL03特价出售，最新报价12.49万！不容错过

The dark blue SL03 outlines an elegant side profile with smooth body lines. The body size is 4820mm x 1890mm x 1480mm, and the wheelbase is up to 2900mm, providing a spacious interior space for passengers. The front and rear wheelbases are 1620mm and 1630mm respectively, ensuring the stability of the vehicle. The car is equipped with unique 19-inch wheels, and the tire specification is 245/45 R19, which further enhances the visual impact and driving performance of the vehicle. The overall design focuses on practicality without losing the sense of movement, showing the stylish taste of the dark blue SL03.

苏州地区深蓝SL03特价出售，最新报价12.49万！不容错过

The interior design of the Deep Blue SL03 combines modern technology and exquisite craftsmanship, showing the style of elegance and practicality. Drivers will be attracted by a spacious cab equipped with a multi-function steering wheel wrapped in leather or leather, which not only provides a comfortable grip, but also supports manual up and down + front and rear adjustment to adapt to the needs of different drivers. The 14.6-inch central control screen stands in the center of the dashboard, with clear display content and convenient operation. It supports automatic speech recognition control, which can easily control multimedia, navigation, phone and air conditioning functions.

In terms of seats, the deep blue SL03 is made of imitation leather and genuine leather, focusing on ride comfort. The main and passenger seats support front and rear adjustment, backrest adjustment, height adjustment and waist support. The front seats are also equipped with heating and ventilation functions, and the driver’s seat also has an electric memory function. The rear seats support proportional reclining, providing passengers with flexible loading space, demonstrating the deep blue brand’s careful consideration of the use of space in the car.

苏州地区深蓝SL03特价出售，最新报价12.49万！不容错过

For the Deep Blue SL03, its powertrain is equipped with a 1.5L four-cylinder engine, and although the maximum power reaches 70 kilowatts, unfortunately, the specific maximum torque value is not provided. The vehicle uses an electric single-speed transmission, providing the driver with a unique and efficient driving experience.

Summarizing the driving experience of the owner, the deep blue SL03 won his favor with its excellent acceleration performance and exterior design. He said that the car’s handling in daily driving is quite good, especially when it needs to overtake. In addition, the green travel characteristics of the deep blue SL03 also make him very satisfied, especially in rainy days, its low power consumption performance of 17kWh makes him satisfied. Finally, the owner emphasized the appearance of this model, which is one of the important factors for him to choose this car. To sum up, the deep blue SL03 has become the ideal choice for the owner @master with its balanced performance and unique charm.

Changan Mazda MAZDA EZ-6 pre-sale, pre-sale price 16- 200,000

On September 28th, Changan Mazda MAZDA EZ-6 (hereinafter referred to as EZ-6) officially opened for pre-sale, with a pre-sale price of 16-200,000 yuan. The car integrates Changan Automobile’s technological accumulation in new energy vehicles, has more advanced intelligent configuration in joint ventures, and is the only pure electric and range-extended dual-mode power choice in the same class. In addition, Mazda’s characteristic inductance "integrated human and horse" driving sense, and the continuously evolving "soul" design aesthetics, it has certain competitiveness in the joint venture new energy B-class car, and is also a fulcrum for Mazda to gain a foothold in China’s new energy market.

The EZ-6 has launched a total of 7 models with pure electric and extended range. However, the official has not announced the specific configuration and price of each model. From now on, the first 10,000 users who order cars at dealer stores and Yuema Star APP/Mini Program can enjoy 3 car purchase benefits:

· Order the Zhiya version model with a limited-time upgrade worth 15,000 yuan, including: 14 high-performance speakers SONY audio, adaptive suspended electric rear wing, 50-inch high definition AR-HUD, Michelin e · Lingyue tires;

· Order the Zhizun version model to upgrade the main and auxiliary zero-gravity seats worth 10,000 yuan for a limited time, with 120-degree cloud suspension adjustment and 8 massage modes;

· Pre-sale plus gifts: unlimited traffic of the car and machine, and you can also get a 1:18 smart audio car model and a panoramic sunshade.

Hidehisa Matsuda, president of Changan Mazda Automobile Co., Ltd., said: "On the basis of integrating the world’s leading three-electric, smart cabin and smart driving technologies, the EZ-6 inherits Mazda’s core" soul "design," one-horse "driving pleasure," high-quality car-building like art ", and the world’s top safety performance. This is an excellent work that fully integrates the essence of Changan Automobile and Mazda’s two century-old enterprises. It is also a flagship model that defines the new value standard of the joint venture B-class new energy car. We hope that the EZ-6 can continue the best-selling results and excellent reputation of the MAZDA6 in the Chinese market, and once again become a star product that leads the trend of the joint venture B-class car market."

President of Changan Mazda Automobile Co., Ltd. Matsuda Hidehisa

The opening of the EZ-6 pre-sale represents Changan Mazda entering a new stage of development in the field of new energy, and also allows Changan Mazda to open up the "Joint Venture Model 2.0" for the first time, building a friendly and efficient communication bridge between the two sides of the joint venture. Facing 2027, in order to better serve users in the Chinese market, Deng Zhitao, executive vice president of Changan Mazda Automobile Co., Ltd. also officially released the "Changan Mazda China Market Action Plan", once again demonstrating its firm determination to embrace the Chinese market.

Deng Zhitao, Executive Vice President of Changan Mazda Automobile Co., Ltd

Specifically include:

First, the strategic vision.Firmly rooted in the Chinese market and embracing Chinese users. Based on the electrification and intelligent innovation achievements in the Chinese market, firmly promote Changan Mazda’s new energy transformation, deeply integrate Mazda’s core DNA, and build the core competitiveness of the electrification era;

Second, strategic integration.Make full use of the advantageous resources of Changan and Mazda, two century-old automakers, to consolidate a new cooperation model, strengthen internal business collaboration, improve the level of resource sharing, continue to create new value, and achieve high-quality sustainable development.

III. Strategic investment.Facing 2027, we will invest a total of 10 billion yuan in the field of new energy, continuously increase investment in talents and equipment, strengthen strategic cooperation with leading domestic electrification and intelligent partners, and cultivate global new energy product development capabilities.

IV. Strategic objectives.From 2024, at least one new energy model will be launched to the Chinese market every year, and the market coverage of cars and SUVs will be continuously expanded. In 2027, we will strive to achieve 90% of the sales of new energy models, and the annual production and sales volume will reach 300,000, becoming the first brand of joint venture new energy;

V. Strategic responsibility.Fulfill the corporate social responsibility in the Chinese market, improve the happiness of Changan Mazda enterprises and brand participants. Increase territorial investment to attract more industrial support to settle down. On the basis of the cumulative production and sales of 2 million vehicles in the Nanjing factory, the next 2 million production and sales cycle will continue to move forward.

The first pure electric technology architecture of joint venture new energy – Yudian Zhixing Architecture was released

At the press conference, Wu Xuxi, executive deputy general manager of Changan Mazda Automobile Sales Branch, announced the "Power Smart Bank" architecture. As the first pure electric technology architecture of the joint venture new energy, "He can provide two power modes of pure electric and extended range. Among them, pure electric power supports 600 kilometers of CLTC operating conditions, and extended range power realizes a measured range of 1,301 kilometers. The pure electric model is equipped with a 3C ultra-fast charging battery and CTP integration technology, which can complete 30% to 80% of the power replenishment in 15 minutes.

Wu Xuxi, Executive Deputy General Manager of Changan Mazda Automobile Sales Branch

E-ZONE smart exclusive cockpit, new standard for joint venture new energy smart cockpit

EZ-6 is equipped with the third-generation Snapdragon digital cockpit designed based on the user’s life scene. Enter the cockpit, 3D holographic face non-sensory recognition login, support the account information storage of up to 9 people in the family. The combination of 10.1-inch high definition smart digital instrument and 14.6-inch anti-glare LCD suspension screen fills the cockpit with a sense of technology. "Hi MAZDA" four-tone automatic speech recognition can execute multiple instructions at a time, and all occupants can issue instructions individually. The system can automatically determine the command position under the premise of ensuring safe driving. The response is fast, the recognition is accurate, and the whole scene can be seen.

E-ZONE Smart Privilege Cockpit

The EZ-6 is equipped with an active air filtration protection system. The release of active ions exceeds 20 million/cm 3 in 1 minute, and the emission of ions of the same level in the joint venture is the first. The filtration efficiency of particulate matter is ≥ 99%, the removal rate of bacteria and viruses is ≥ 92%, and the PM2.5 value is displayed on the screen. If it is abnormal, it can be filtered with one click. Fully automatic multi-dimensional smart air conditioning system, the power is equivalent to two horses larger than that of a household. The measured 10 minutes can quickly cool down to 35 ° C, fully automatic hot and cold air adjustment, intelligent wind speed control, and it can create a comfortable driving environment for users without fear of external temperature changes. 11 intelligent scene modes, including nap, camping, privacy, car wash, and children, whether it is an urban commuting scene or a family camping scene, can provide users with a intimate and intelligent unique experience in their car life.

In the front and rear rows, the interior of the EZ-6 is made of NAPPA leather and suede high-end fabrics, which are well-crafted and matched with exquisite matte chrome trims to highlight the texture of the joint venture B-class sedan. The EZ-6 main and passenger seats can be equipped with cloud-levitating zero-gravity seats, and the seats can be adjusted to zero-gravity mode with one-click start or Keyword Spotting. The cabin SONY 14-speaker luxury audio, including 2 headrest audio, is personally tuned by the SONY audio master, and uses SONY’s exclusive Clear Phase and Live Acoustics technology to restore clear and detailed sound.

E-ZERO Unbounded Intelligent Pilot, a new standard for joint venture intelligent driving at the same level

In the field of intelligence, the EZ-6 provides users with a "smart parking integration" solution, equipped with 5 megapixel high definition cameras, 5 millimeter wave radars, and 12 ultrasonic radars, achieving intelligent strength comparable to Chinese brands, and comprehensively assisting users to take over urban commuting scenes and high-speed travel scenes.

The new car is equipped with a 50-inch AR-HUD holographic enhanced display system, the best visual projection distance of 7.5 meters, and the all-lane AR real scene fusion function, so that the driver can grasp a variety of driving information without lowering his head. The L2.5 smart parking assistance system can provide drivers with driving assistance such as automatic following, lane centering, smart offset, lever lane change, and intelligent speed limit; and a 180-degree panoramic chassis system, which allows drivers to open the "God’s perspective", control the surrounding environment of the vehicle at any time, and eliminate blind spots in vision.

The EZ-6 has five major parking functions: APA in-car parking assist, RPA remote control parking assist, RSIO remote control entry and exit assist, RMA remote intelligent parking, and RADS tracking and reversing assist. It can identify more than 150 different types of parking spaces (support vertical, horizontal, oblique, and no parking line parking spaces). Remote remote control parking, tracking and reversing, and sentry mode solve multiple pain points in the current user parking scene.

E-ZIP chain safety architecture, a new standard for joint venture new energy safety value

The safety architecture design of the EZ-6 is inherited from Mazda’s safety concept. In the field of active safety, the EZ-6 is equipped with 19 + active safety auxiliary features, including AEB automatic emergency braking, FCW front collision warning, FCTB forward cross emergency braking, etc. The battery adopts vehicle + cloud BMS intelligent dual monitoring design, which can pass strict verification up to 20 times the national standard. 6 digital temperature-controlled battery management technologies can achieve 24-hour all-weather monitoring, and the early warning accuracy rate is as high as 99%.

In the field of passive safety, the EZ-6 is equipped with an all-steel cage-type safety architecture. The roof compression beam adopts 2,000Mpa reinforcement parts. The main body of the cage structure is all 1,500Mpa ultra-high-strength steel. The internal anti-collision steel beam of the door is composed of 6 1,500Mpa ultra-high-strength steels, and the high-strength steel of the car body accounts for 86%. The world’s first highest-strength cold stamping parts are 1,500Mpa. The industry’s first mass production of ultra-low-emission ultra-high-strength steel. The 7-horizontal and 5-vertical all-steel cage structure makes the passive safety of the EZ-6 peak. In the field of battery safety, the 3C ultra-fast charging battery is soaked in salt water for 60 minutes + high-pressure water spray without leakage. The 800-degree flame combustion for 140 seconds does not catch fire. The 5mm steel needle does not explode through, and there is no obvious deformation when it falls at an altitude of 5 meters

E-ZEAL super inductive electric fun driving control, new standard for joint venture new energy driving control

On the basis of inheriting Mazda’s core "one-man-horse" driving pleasure, the EZ-6 brings users a unique inductance "control pleasure" through exclusive "row, turn, stop" development and adjustment. The 50:50 front and rear axle balanced counterweight structure makes driving more smooth and casual. The whole series comes standard with 19-inch low-wind resistance aluminum alloy wheels, with Michelin tires, which have excellent silent, energy-saving and comfortable performance. The EZ-6 series comes standard with rear H-arm multi-link independent suspension, which greatly improves the rear suspension following. The multi-link design can better control the vehicle’s dynamics and attitude, and provide clearer and more accurate road feeling feedback. In order to achieve the ideal state of the car moving freely, the yaw rate of the EZ-6 body is closer to the human body’s perception, and by increasing the steering force and damping in the central area of the steering system, the driver’s sense of precise control of the vehicle is improved, which is more suitable for the brake pedal feel curve of Chinese road conditions.

During Mazda’s more than 100 years of brand development, it has brought users many works with both performance and good driving experience, while retaining its own unique personality. In the era of electrification, Mazda’s "people-oriented" brand concept and "driving pleasure" brand essence will not change. The release of the EZ-6 will not only impact the joint venture B-class new energy vehicle market, but also reflect Mazda’s emphasis on the Chinese market.

The driver of the online car-hailing platform died on the way to receive the order. How should the insurance be paid？

　　Received 1573 orders, a total of 3696 yuan to pay the insurance fee, but only 10,000 yuan compensation. Recently, after Wang Can, the driver of a car-hailing platform, died in a traffic accident in Hunan, the family found that the platform had promised the maximum 1.20 million yuan of accidental death insurance, "shrinking" became 10,000 yuan.

　　According to data, the number of online contractors providing services through Internet platforms in our country is about 70 million; by 2020, this number is expected to exceed 100 million, of which about 20 million are full-time employees.

　　Wang Can’s experience is not an isolated case. Due to the characteristics of work, most online contract workers are on the road, and the possibility of accidental injuries such as car accidents is high. If an accident occurs, whether workers can enjoy work-related injury benefits and whether Internet platforms bear corresponding responsibilities have occurred from time to time in recent years.

　　The reporter learned in the interview that because the nature of the employment relationship of the Internet platform has not yet been determined, 70 million workers cannot be included in the existing labor security legal system. To this end, professionals suggest that a work injury insurance system that conforms to the actual work of the online contract workers should be established as soon as possible. Once the legislation is passed, relevant departments should join forces to strengthen the supervision of the payment of relevant insurance by platform enterprises. At the same time, the online contract workers should also strengthen their legal awareness and safeguard their own rights and interests in a timely manner.

　　Died on the way to receive the order, only 10,000 yuan compensation

　　After Wang Can’s death, his wife, Wang Ting, believed that the online ride-hailing platform should be held responsible for compensation for Wang Can’s accident at work. But a person in charge of the platform’s Hunan branch said that the driver and the platform were only in an intermediary service relationship and were not responsible for compensating Wang Can.

　　The so-called intermediary service refers to the intermediary reporting the opportunity to enter into a contract to the client or providing the intermediary service for entering into a contract. In this case, the platform believes that it is only an intermediary between Wang Can and consumers.

　　Who exactly is the online contract worker? The reporter found that on the one hand, the platform claims that it is only a medium, and on the other hand, the online contract worker only sees the order and does not know the boss. "It’s just a part-time job, not a regular employee, right?" The reporter randomly asked several online ride-hailing drivers and "errand running" service personnel, and the answer was almost the same.

　　"Whether full-time or part-time, there is a de facto labor relationship between the platform and the driver." Hu Qing, a lawyer at Hunan Wanhe United Law Firm, told reporters that according to the "Interim Measures for the Management of Online Booking Taxi Business Services", the online car-hailing platform company is a carrier, that is, an employer.

　　The platform stipulates that the driver will pay 2.35 yuan for each order. According to the accidental injury protection plan on the APP, the maximum compensation for accidental death is 1.20 million yuan. Wang Can completed a total of 1,573 orders before his death, and paid a total of 3,696 yuan, but when Wang Ting asked for the policy, she was told that only 10,000 yuan was compensated.

　　In this regard, Hu Qing believes that according to the calculation of 2.35 yuan per order, if it is used for commercial insurance, the amount is huge, and "the insurance premium will not be only 10,000 yuan." An insurance industry practitioner said that if you can’t come up with a policy with a clear period, number of people and the amount of insurance premium, it is difficult to rule out that the guarantee is just a disguised fee charged by the platform.

　　I don’t know how to buy work injury insurance

　　According to statistics from the Shanghai Public Security Traffic Police Corps, there were 76 road traffic accidents involving the food delivery industry in the first half of 2017 alone. Most internet platforms do not purchase social insurance for online contractors, a group that is more likely to suffer accidental injuries.

　　Gao Xiang, 31, has been a delivery rider in Beijing for almost three years. He can take orders and earns around 10,000 yuan a month. However, a small collision on the way to food delivery last month made Gao Xiang start to think about changing careers. Although it did not hurt his bones, Gao Xiang was personally exposed to high-risk and insecure pain points. When asked why he did not apply to the distribution network for reimbursement of medical expenses and maintenance costs, he said with a wry smile, "People said that there is no insurance, and we have neither the energy nor the courage to fight for it."

　　In our country, industrial injury insurance basically adopts the institutional model tied to labor relations, but because the work characteristics of online contract workers do not fully meet the identification standards of traditional labor relations, many enterprises have deliberately or unintentionally "ignored" this point.

　　At this year’s National Two Sessions, Lu Guoquan, a member of the Chinese People’s Political Consultative Conference and director of the research office of the All-China Federation of Trade Unions, said that many Internet platforms hire workers through third parties, and sign business contracts or cooperation contracts to cover up the identity of employers. "Platform employment provides opportunities for some enterprises to pursue light assets, not support people, and evade social responsibility."

　　In this regard, Internet platforms also have "grievances". Online contract workers have part-time and full-time jobs, and some online contract workers take orders on multiple platforms at the same time. According to the regulation that an employee can only have one social security, "even if the company is willing to pay for them, there is no applicable legal system and protection policy to connect with it," Hu Qing told reporters.

　　In addition, most online contract workers have weak legal awareness and do not read or even sign contracts when establishing relationships with platforms. Even those who have some understanding of labor rights and interests often fail to resolve disputes when the power balance between the two sides of the labor relationship is huge.

　　The protection gap needs to be filled, and work injury insurance should be socialized

　　In 2010, the revised "Regulations on Work Injury Insurance" expanded the scope of application to employees of public institutions, social groups, law firms and other organizations, which has shown a trend of socialization. Now, with the development of the economy and society, it is imperative to include flexible employees such as online contract workers in the scope of work injury insurance and avoid the recurrence of the "Wang Can incident".

　　"Improving legislation and filling the gaps in the field of labor law is the first step." Hu Qing said that without legal support, it is difficult to clarify the rights and obligations of workers and employers, and it is easy to cause disputes. Once legislation is passed, the labor department must coordinate with relevant functional areas of business and strengthen supervision.

　　In the construction industry with the same high incidence of work-related injuries, according to the mandatory regulations in the industry, group accident insurance must be purchased on a project-by-project basis. However, on the Internet platform where working hours, locations, and personnel are uncertain, how to set up appropriate protection insurance needs to be explored.

　　The reporter found that as early as 2006, Nantong, Jiangsu introduced a method for flexible employment personnel to participate in work-related injury insurance; Taicang, Jiangsu adopted an accident insurance protection system, and the fund operated independently. Both cities have established the practice of applying for work-related injury identification by flexible employment itself, which provides a reference for the work-related injury identification of online contract workers.

　　According to Wang Xianyong, a professor at the School of Civil, Commercial and Economic Law of China University of Political Science and Law, online contract workers and other workers can enjoy social security rights and should be treated fairly. Some experts have called for online contract workers to strengthen their legal awareness, from "I want to participate in insurance" to "I want to participate in insurance", and then promote the institutionalization of social security for online contract workers.

A ＂reform＂ brings leap development

　　Strongly supporting, stimulating vitality, and accelerating innovation, China FAW achieved contrarian growth and strong growth –

　　A "reform" brings leap development

　　On the assembly line of the FAW Hongqi factory, the heroic "Hongqi" H9 cars caught the eye.

　　"Since the launch of this car, there has been a steady stream of orders." The staff told reporters, "Not only H9, but the sales of the entire’Hongqi ‘brand car exceeded 200,000 in 2020, an increase of 42 times in three years."

　　In the context of the continuous decline in sales in the global automobile industry and the impact of the epidemic, how can "red flag" vehicles rise against the trend and grow strongly? The answer of the employees is: "It comes from reform."

　　Concentrate on advantages to strengthen the brand

　　As the first high-end car in New China, the "Hongqi" car has always carried people’s high hopes for national cars. However, the brand has experienced ups and downs since the 1980s.

　　Significant changes began in 2017. That year, Xu Liuping was transferred to FAW and launched a new round of reform. The three independent brands, Hongqi, Pentium, and Jiefang, were re-organized and resourced. In particular, "Hongqi" cars were directly operated by FAW Group headquarters, concentrating the best forces to strengthen the brand.

　　"Before the reform, Hongqi Automobile was produced and operated as a branch. In 2017, after the brand was directly operated by the group headquarters, a factory dedicated to production was established, and the group headquarters was responsible for coordinating various resources." Wang Caiyun, director of the general management department of Hongqi Factory, said.

　　The headquarters of the group has actively optimized the coordination and mobilization of personnel and financial resources of the Hongqi brand, so that the product quality and production scale can be rapidly improved. In this regard, the employees of the Hongqi factory are deeply touched: "In the past, there were only more than 20 professionals on our production line. Now, there are more than 200 people just doing production preparation. In the past, the annual investment was at most a few million yuan, but now it can reach billions of yuan. Three workshops such as stamping, welding, and painting have been created from scratch. The scale of the production base has been expanded by 4 times, and digitalization has been fully realized…"

　　"After shouldering the operational function, the functional areas of business at the group headquarters were all demolished and redesigned. Almost all of them had task indicators linked to the development of the red flag, from’management ‘to’dry’." Zeng Xiaojun, director of the system management department/organization management department of FAW Group, said for example. "Although the headquarters had a brand marketing department in the past, it did not sell cars. After the reform, the department was abolished and the marketing center was re-established, which was not only directly responsible for sales, but also added pre-product planning and so on."

　　Since 2017, the major institutional adjustment of FAW Group headquarters has been carried out 6 times. After connecting with the market, the problem of headquarters institutionalization has also been solved. The satisfaction of FAW’s grassroots units with headquarters services rose to 91.59%.

　　Reform stimulates enterprise vitality

　　On the bookshelf of Wang Caiyun’s office, a military order stands out. This was signed by her in FAW’s new round of "All Stand Up, All Staff Compete" last September. Exceeding the performance targets in the military order may result in promotion and salary increase. If you fail to complete it, you may lose your job or even lose your job.

　　"All stand up, all employees compete for employment", which originates from FAW’s "four-energy" reform that began in 2017 and is competitive every three years. Wu Jintian, director of the group’s Human Resources compensation management department, told reporters that the core of this reform is value creation-based, performance-based measurement, to achieve "cadres can go up and down, salaries can be high and low, employees can come in and out, and institutions can increase and decrease".

　　"Competing for employment based on ability depends on how much value you have created for the enterprise, and you must speak with your results." In the eyes of many FAW cadres, this reform is tantamount to a "deep earthquake".

　　Mr. Liu is one of a group of capable young geniuses who want to work. After two rounds of competition in 2017 and 2020, he has become FAW’s youngest senior manager after nine years of work. Previously, it took 16 years at the fastest for employees to enter the senior manager position. The reform has reduced the average age of FAW’s middle-level cadres by about 5 years.

　　After the 1980s, Wang Caiyun also achieved a three-level jump in three years due to the "four-ability reform": from a second-level manager, to a senior director, and then to a department director. "Being able to go up and down, in and out, is a manifestation of the vitality of an enterprise," she said.

　　With the younger ranks of cadres, many post-80s and post-90s have been entrusted with important responsibilities, provoking the backbone in the research, production and sales system, and "red flag" cars have gradually entered the hearts of "new car buying forces".

　　Accelerate the pace of innovation across the board

　　When the reporter arrived at the FAW Innovation Technology Research Institute, Cao Lijun, the head of the Comprehensive Technology Management Department, was leading colleagues to study the "14th Five-Year" intellectual property plan.

　　In order to comprehensively strengthen its innovation capabilities, in September 2017, FAW kicked off the reform of its scientific research system and restructured the FAW Technology Center, which is known as the "Cradle of China’s Automotive R & D Talents". It established the Research and Development Institute, the Modeling Design Institute, the New Energy Development Institute, and the Intelligent Network Development Institute. In the past three years, it has successively established the Innovation Technology Research Institute, the Materials Research Institute, and the Testing and Testing Institute.

　　The overall scientific research structure has changed from "one center" to "Big Dipper", the research direction is more detailed, and the R & D responsibilities are clearer. At the same time, the development of "Hongqi" products has been strengthened. For example, the Design Institute is mainly responsible for the appearance design of the Hongqi brand.

　　Wang Caiyun said: "After the establishment of the Design Institute, the’Red Flag ‘has its own family design language, and these are the iconic symbols of the’Red Flag’ car."

　　The segmentation of the research and development field has also greatly accelerated the pace of FAW’s follow-up with the latest technologies and exploration of forward-looking technologies. Take the Intelligent Netlink Development Institute as an example, due to a group of personnel specializing in vehicle to everything, the intelligence of Hongqi has been continuously upgraded. The Hongqi EHS9, which was launched in December last year, has been praised by users as "killing many products of the same level in seconds".

　　"In the past, ‘Hongqi’ had a single product and not many models. Due to the reform of the scientific research system, new technologies in the industry were quickly reflected in the car, and the speed of product update and iteration has surpassed that of joint venture vehicles." The staff of the final assembly workshop of the Hongqi factory told reporters that the significant improvement in the development and design level not only gave Hongqi more and more "charm points", but also the manufacturability and equipability of products, which will help "Hongqi" usher in a big explosion in production and sales.

　　Through comprehensive deepening of reform, China FAW’s independent innovation ability has been significantly enhanced, and 3,508 patents were applied for in 2020, an increase of 19.8% year-on-year; in the past three years, vehicle sales have increased from 3.106 million to 3.706 million, with an average annual growth of 4.5%, and the market share has increased from 11.1% to 14.6%, an increase of 3.5 percentage points. (reporter
Peng Bing, Liu Shanshan)

　　Authors: Peng Bing, Liu Shanshan

[Editor in charge:

]

1599 yuan to buy the concert ＂pillar ticket＂ experience is greatly discounted. Who is ＂responsible＂？

A few days ago, Liang Jingru’s fans collectively launched a rights protection incident, which became a hot search. Fans said they spent 1,000 yuan to buy tickets for Liang Jingru’s Shanghai concert. After arriving at the scene, they found that the view from the seats to the center stage was completely blocked by the pillars erected in the venue area. Even if someone bought a high-priced seat in the first row of the infield area, they still couldn’t escape the "interference" of the pillars. The consumer experience was greatly discounted, so they got together and filed a "refund" application with the organizers.

　　Sun Qingyun, reporter of Yangzi Evening News/Ziniu News

　　Watching singers becomes watching pillars, and the organizers put the "responsibility" on consumers

　　Ms. Liang’s May 20 concert at Mercedes-Benz Culture in Shanghai was her "first stop" in China, according to the organizers.

　　Ah Shui (a pseudonym) and her friends are both "post-95s". They have loved Liang Jingru since childhood, and they belong to the generation that grew up listening to her songs. So when she quickly grabbed the concert tickets, she was very excited. Moreover, she got 1,599 yuan for the infield ticket, the first row of the first game. But when they arrived at the scene, they found that "the pillar is too big, and it can be blocked from the first row to the last row. The further you go, the wider the range. If you are unfortunate enough to buy a spot in the fifth-floor stand, you can only admit that you are unlucky, because you can only see Liang Jingru’s lower body."

　　From the photos and videos taken by the audience at the scene, it can be seen that the live stage of Liang Jingru’s Shanghai concert is set up with a "four-sided platform". The stage is in the center of the venue and can be filled with spectators around. Compared with the "three-sided platform", the design of the "four-sided platform" can increase the capacity of the audience on the one hand, and on the other hand, it is convenient for the audience from every angle to watch the performance "without dead ends". However, in Liang Jingru’s Shanghai concert, "large pillars" were erected around, causing the vision of many spectators to be blocked.

　　Ah Shui introduced that in addition to the four large pillars, there is also a lighting device on the top floor of the stage, which presses the singer’s space even more narrowly, so that the audience who buys high-level seats can’t see the singer himself at all, and can only see the "set".

　　When Ah Shui posted her experience on the social platform, many people came to complain, and she realized that this was a real consumption "pit".

　　On June 8, Ah Shui told reporters that her rights group had received "no refunds" from the ticketing party one after another.

　　What she couldn’t accept was that the organizers and ticketing parties put all the "costs", "losses" and "responsibilities" on the consumers’ heads – they didn’t inform the consumers in advance that the tickets they bought were "pillar tickets", the price was not discounted, there was no staff to help adjust seats after the opening, and the artists didn’t even apologize.

　　"I think the most important thing is that when the ticket is issued, you should tell me that even if there are parentheses on the back of the ticket, and the prompt of’bad sight ‘is marked, then at least I can be mentally prepared and decide whether to grab it or not." Ah Shui said.

　　There are many "pillar tickets" for concerts. Why don’t the organizers mark them when selling tickets?

　　At present, there are more than 400 people in Ah Shui’s rights protection group, and some of them are onlookers. Mr. Jiang, the owner of the group, told reporters that because he was dissatisfied with the consumption experience of the "Pillar Ticket" concert, more than 400 other netizens formed another rights protection group. "As of May 31, the number of rights protection we actually received in the form of a questionnaire was 480 +, and no one successfully defended their rights."

　　On May 20, Mr. Jiang went to Liang Jingru’s concert with his lover, traveling all the way from Taizhou, Zhejiang to Shanghai. "It was a special day. We were fans of Liang Jingru, and we watched her first concert in our lives. That day, choosing to go to Shanghai to see her, was very meaningful to both of us."

　　At that time, he didn’t actually grab the admission ticket, but increased the price by 1,000 yuan to enter by purchasing invitations, two for 4,600. "After seeing the location, my heart was really broken."

　　Unlike Ah Shui, Mr. Jiang immediately realized that this arrangement was not reasonable for consumers, so before the opening, he went to the staff at the scene, but was eventually told: no positions can be changed, there are not so many vacancies, "He asked us to stand behind and watch, not to occupy the safe passage."

　　In this way, out of love for idols, Mr. Jiang and his lover chose to temporarily endure their grievances. After listening to this flawed concert, "I am in a position where I can’t see the singer himself for almost two-thirds of the time, and I can see the back the most."

　　The reporter searched on social platforms and found that the audience’s dissatisfaction with "pillar tickets" was spreading. Liu Ruoying’s concert in Beijing and Zhang Xinzhe’s concert in Shanghai… all had audience members who tweeted, "This kind of perspective, the organizer sells this kind of seat without writing a clear note, won’t your conscience hurt?"

　　Lawyer analysis, defective seats, consumers should be informed in advance

　　For this flawed concert, Ah Shui hopes to get a full refund compensation from the organizers in the end, "because the time and energy spent on rights protection is really a lot."

　　Mr. Jiang learned that after May 20, Liang Jingru held a second concert in Shanghai on May 21. The organizers and ticketing parties did not change, but some of the audience who bought "pillar tickets" learned about their flawed consumption experience before entering the venue, contacted the organizers in advance, and received full refund compensation, or changed to seats with unaffected views.

　　He hopes that the organizers will soon publish the working map of the refund area and determine a refund ratio plan. However, he is angry that the organizers have not given a direct response and solution even after the Shanghai Consumer Protection Commission intervened.

　　According to the poster of Liang Jingru’s concert, the organizer of the Shanghai venue is Shanghai Rubik’s Cube Pan Culture Performing Arts Co., Ltd., and the organizer of the whole process is Yongdaoxing Entertainment Co., Ltd. On June 9, the reporter made multiple calls to the two companies, but no one answered. The barley network that provides ticket sales did not reply.

　　Ah Shui sighed helplessly: The current offline performance market seems to be like this. Obviously, consumers spend money to shop, but the final interpretation right has always been in the hands of the organizers, "What kind of tickets can be refunded? It is said that it does not meet the refund requirements, so what is this requirement?"

　　Ding Jinkun, a lawyer at Shanghai Dabang Law Firm, believes that the concert "pillar ticket" is a defective seat, which should be discounted compared with other seats, and consumers should be informed in advance to allow consumers to have a choice. However, because they have already listened to the song, the contract has been fulfilled. "It cannot be refunded, but part of the discount can be refunded. The audience will give a method for calculating the proportion of the refund, and the organizer will also give a method to see which is more reasonable."

　　Zhao Liangshan, a lawyer at Shaanxi Hengda Law Firm, told reporters that as far as this incident is concerned, the organizers did not inform consumers in advance of the fact that the pillar blocked their line of sight. According to Article 8 of the Consumer Rights Protection Law, the organizers violated consumers’ right to know.

　　According to Article 10 of the Consumer Rights Protection Law, consumers have the right to arm’s length transaction. If the organizer sells the seat ticket with the column blocking the view at the normal fare, it violates the consumer’s arm’s length transaction right. "The consumer has every legitimate reason to ask the organizer to refund the ticket."

Learn running fever from scratch 8 Go to the education fever list ＞

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24-hour museum, a new landmark of urban nightlife

　　On May 18, 2021, the audience participated in the "Fantastic Night" series of activities at the Shanghai Museum of Nature. Xinhua news agency

　　The audience visited the 24-hour museum of Zhejiang Natural Museum. Photo by Zhang Zhenzhen/Bright Picture

　　The audience visited the 24-hour museum of Zhejiang Natural Museum. Photo by Zhang Zhenzhen/Bright Picture

　　In Chengdu Museum, parents take their children to experience the making of lacquerware in Chengdu at night. Xinhua news agency

　　 　When night falls and the lights are on, can the tired city dwellers find a quiet leisure place and fully enjoy the cultural nourishment, in addition to the lively entertainment and consumption places such as cinemas, bars and KTV? A museum that opens at night may be a very good choice. Regrettably, although museums all over the country have tried to delay opening in recent years, holding night cruises, staying in museums and other activities, museums that normalize "opening at night" are still scarce.

　　 　In Hangzhou, Zhejiang Province, the "24-hour Museum of Zhejiang Natural Museum" has experienced more than 20,000 visitors since it was put into trial operation for more than a month. After entering the summer vacation, the number has continued to climb. The venue is a 300-square-meter small cultural space built by Zhejiang Natural Museum. Its business hours are from 10 am to 24 midnight from Monday to Friday, and it is open 24 hours a day on Saturday and Sunday. This great breakthrough is the first in a state-owned museum. Taking this as a signal, can we expect that "latecomers" may emerge one after another, making museums one of the main venues of urban nightlife?

　　1. The audience needs to pull the museum to keep trying.

　　 　Recently, the Changjiang Daily’s continuous report on a "citizen’s suggestion" became a beautiful talk: in late June, Mr. Kang, a citizen of Wuhan, made a suggestion on the message board of Wuhan City. Since the summer, more and more people have visited Hankou River Beach at night, hoping that the Museum of Crossing the Yangtze River next to Yuehan Wharf can be opened at night, adding cultural flavor to the night tour of the river beach. On July 6th, Wuhan Jiangtan Office responded to this suggestion and announced that the opening hours of the Yangtze River Crossing Museum would be adjusted from 12: 30 to 20: 30 every Friday and Saturday from July 8th to August 31st. According to reports, on the day of the opening of the night tour on July 8, the total passenger flow of the museum was 316. Among them, the passenger flow after 16: 30 (the previous closing time) was 146, which was more than doubled compared with the previous data of the same period.

　　 　Equally popular is the 24-hour Museum of Zhejiang Natural Museum, which is located in the center of Hangzhou and has convenient transportation. "In the past, we often received calls from tourists. During the day, we were busy visiting the West Lake and enjoying the beautiful scenery. At night, we wanted to take our children to visit the museum. But most museums are ‘ Nine to five ’ Open, it is difficult to meet everyone’s needs for cultural life. " Yan Hongming, president of Zhejiang Natural Museum, said that the idea of opening a "night museum" came into being as early as 2014. It happened that the museum recently recovered a 310-square-meter facade room along the street, which was suitable for creating a separate cultural new space, and began the preparations for the 24-hour museum.

　　 　On the first day of trial operation, the 24-hour Museum of Zhejiang Natural Museum received more than 700 tourists in 9 hours from 15: 00 to 24: 00. According to the staff, almost every day from 10: 30 to 21: 30 is the peak time because it coincides with the summer vacation. In order to ensure the quality of the exhibition, the venue had to limit the flow to 100 people per hour, and many spectators waited in line outside the door. In order to "miss the peak", some viewers choose to go early in the morning or two or three in the morning on weekends. A citizen left a message after the exhibition: "After the opening of the 24-hour museum, we have another place to visit, which can not only cool off in the summer, but also learn a lot of interesting knowledge of nature."

　　 　In the summer vacation, the 24-hour museum of Zhejiang Natural Museum is "one ticket is hard to find". According to the weekly data, during the week from July 4th to 10th, the museum received an average of 940 people every day. From 16: 00 to 22: 00, three or four hundred people enter the museum every day; From 22: 00 to 24: 00, although there were no more than 50 people on weekdays, it soared to nearly 200 people on weekends.

　　 　"The night at the museum is very special because it has a quiet and visual feeling different from that during the day. This special experience is very attractive to the public. " Chen Lvsheng, former deputy director of the National Museum of China, wrote in the book The Beauty of Museums. He believes that it is very important for the city and the public to extend the opening of the museum to the evening as a normal state. The museum opens at night, regardless of the length of time, which reflects the civilization level and citizen quality of the city where it is located.

　　 　In fact, before the outbreak, in order to promote the prosperity of the night economy, the cultural and tourism departments of some cities planned and organized the "collective action" of museums, which was linked to the night tourist routes of the cities. In August, 2019, Guangzhou Cultural Tourism Bureau organized eight exhibition halls, including Guangzhou Museum and Sun Yat-sen Marshal’s Mansion Memorial Hall, to open at night, that is, it was delayed until 21: 00 every Friday, Saturday and Sunday, and the explanation service was basically the same as that during the day. The Shanghai Cultural Tourism Bureau piloted the normal night tour project of museums for the first time from July to September 2019, and selected 14 pilot museums to extend their opening on Friday night; From June to August, 2021, the number of participating museums expanded to 30, providing citizens and tourists with a rich choice of night tours. Unfortunately, under the influence of the epidemic, the cultural tourism industry is inevitably impacted, and this linkage form of "museum fever" is still gradually recovering.

　　 　On July 12, 2022, the Beijing Municipal Bureau of Culture and Tourism issued a notice that the museums in Beijing will carry out activities such as delayed opening to light up the "night capital" in summer. According to the conditions in the museum, museums will also extend their opening hours in due course, carry out evening cultural activities, or make appropriate arrangements for evening receptions based on planned activities. The museum is becoming a new landmark of people’s nightlife, opening a wonderful "museum night" for the audience in the hot summer.

　　2. Diversified museum space makes the audience linger.

　　 　"Giving priority to scientific and educational activities, supplemented by explanations" is the basic orientation of the 24-hour museum of Zhejiang Natural Museum. Perhaps it is this positioning that has made it gather a lot of popularity in the trial operation for more than a month. Hong Lei, a science and education staff member of Zhejiang Natural Museum, told the reporter that in summer, the 24-hour museum will hold several popular science education activities for young people including fossil excavation and volcanic science experiments, and the weekend night show is "locked in early" by many parents and children.

　　 　In order to make the audience of all ages have a pleasant exhibition experience, in this small world of 300 square meters, interactive equipment can be seen everywhere: press the button below the bird specimen, and you can hear its unique singing; Spend 10 yuan’s money on materials. After coloring the fish stick figure, scan it with AR device, and fish will swim lightly on the projection curtain. There is also an interesting device of "I am taller than dinosaurs", and the Meta-Universe Theater can order popular science movies and watch online exhibitions. Tired of watching, the audience can also order a cup of coffee in the reading area, or taste the limited ice cream and dessert in the 24-hour museum. It can be said that "the sparrow is small and complete".

　　 　"Now the development direction of museums, especially the development direction of popular science education and exhibitions, is very different from the traditional museums in the original sense." Hong Lei said that before entering the museum, it was to "see" the exhibition, and the specimens were placed in the showcase of the window. Now, after a series of reforms, there are diversified forms such as scene simulation, interactive exhibits and multimedia on the display, combined with the living specimen showcase, which brings a different experience to the audience.

　　 　During the tour, Hong Lei paid attention to the different interests of audiences of different ages: children like dinosaurs named after Zhejiang land, such as Yang Yandong Yang Dunlong, Lixian Jiangshan Dragon and Lishui Zhejiang Dragon; Young and middle-aged audiences will be more attracted to rocks and minerals and native birds and insects; The elderly audience will prefer to study Chinese herbal medicines and grains. "Taking the animals, plants and minerals around us as the theme is because everyone can come into contact with it at ordinary times, but they don’t understand it. Excavating the knowledge around you can inspire the interest of the audience. " Hong Lei said.

　　 　If "24 hours" is to let more tourists come to the museum through the extension of time, then when the visit is coming to an end, purchasing the museum’s "tailor-made" cultural and creative products is to let the museum integrate into people’s daily lives again. During the trial operation, the 24-hour museum customized butterfly and beetle crystal specimens and the 24-hour museum logo ice cream have met with the audience. Next, the museum will also develop a number of cultural and creative product systems including meteorites and space series.

　　 　It is true that people expect museums to be integrated into the city’s leisure lifestyle at night, so that more cultural resources can be more convenient to get close to. However, if the delayed opening only delays the opening of a huge exhibition hall, it will burden the museum’s manpower and funds, but it will waste resources. Therefore, to make the museum "more exciting at night" is inseparable from the museum’s "crossing the river by feeling the stones" in light of its own actual situation, and it is also inseparable from the support of relevant departments and all walks of life.

　　3. Opening at night is "not simple" and faces many challenges.

　　 　"The quality of exhibitions and activities determines the attraction of the night show, and the audience will not come if the door is open." Chen Ceng Lu, director of the Wu Culture Museum, once said in an interview that the evening performances should not only be simple and open, but should be organically combined with educational activities, so that everyone can enjoy it at this time differently from the daytime.

　　 　When it comes to the night activities of the museum, we have to mention the Lantern Festival held by the Palace Museum in 2019. At that time, it became a hot topic because "one ticket is hard to find". The news that "the traffic of grabbing tickets is too large, which leads to the instant collapse of the website server" and "the scalper ticket is up to 9999 yuan" is staggering. The reason is that, in addition to holidays, "scarcity" is the key — — The stunt of "The Palace Museum is open to the public at night for the first time in 94 years" can’t help but make people greedy.

　　 　As a result, discussions have been launched on social platforms: Why can’t night activities be launched regularly, so that more people have the opportunity to participate? Some experts have analyzed that increasing lighting facilities and laying a large number of wires will increase the security risks in the Forbidden City, and ancient buildings with wooden structures cannot afford this risk; Not to mention the difficulty of managing tourists at night, there are still some cultural relics that are not suitable for night exhibitions and need timely rest.

　　 　In fact, it is not only the Forbidden City, but also the museums at all levels in China, which are facing a lot of challenges to normalize the opening at night. Chen Lvsheng believes that it is a great test to create more night shows, because it not only prolongs the working hours of staff, but also faces security problems and increased management costs caused by prolonged opening. Therefore, museums need greater economic investment to maintain their opening at night.

　　 　The Mumu Art Museum (Hall 798), located in Chaoyang District, Beijing, tried to extend its opening hours to 21 o’clock, and at the same time, it was accompanied by night activities such as immersive art healing, concerts and impromptu comedy experiences. "The Art Museum is in the 798 Art Zone, and the passenger flow is obvious ‘ Tide ’ Phenomenon, suitable for extending opening hours on weekends and holidays. At the same time, according to the user survey results, simply extending the opening hours can not significantly promote the audience to see the exhibition, but needs to give the audience an attractive reason. " Han Lin, the founder, said that he would not try to open the museum 24 hours at present, but should make a comprehensive evaluation based on the epidemic prevention policy and the management requirements of the park where the art museum is located, combined with the needs of the audience of the art museum.

　　 　Due to the shortage of manpower, the 24-hour museum of Zhejiang Natural Museum openly recruited supernumerary scientific and educational personnel for the society in early July. According to Yan Hongming, the entire operation and management team of the 24-hour museum consists of nine full-time staff, and two part-time staff were added in the summer. At the same time, the museum also set up a special class for 19 people, including the collection group, the education group, the management group and the security group, to ensure that "the wonderful does not fight".

　　 　At the same time, the challenge of keeping pace with the basic operation, publicity and promotion, human resources management and other costs is whether the museum can provide content and experience that "complement each other" with 24 hours. Which high-quality cultural products to choose to support the night show not only tests the museum’s professional level, but also reflects the museum’s aesthetic vision and artistic ability.

　　 　In recent years, natural history experts often emphasize "locality", that is, telling local stories well, with the aim of letting more people deepen their understanding of the local area and understand the natural environment around them. And the interest in the animals and plants around us is the beginning of ecological protection consciousness.

　　 　If the 9000-square-meter permanent exhibition hall of Hangzhou Pavilion of Zhejiang Natural Museum tells a "grand narrative" from the outbreak of life to the birth of human beings, then the 24-hour museum is an interest camp. More than 300 specimens displayed here are carefully selected from 270,000 collections, all of which are animals, plants and minerals in Zhejiang, and it is planned to update some exhibits from the massive collections every quarter.

　　 　"It is the responsibility and responsibility of our museum people to innovate exhibitions, promote the activation and utilization of collections, protect, inherit and display the outstanding achievements of Chinese civilization." Yan Hongming said that the Zhejiang Museum of Natural History had mobilized the participation and enthusiasm of potential audiences through crowdfunding, crowdsourcing and mass creation. The opening of the 24-hour museum this time is a new attempt to expand all over the country. While using the living museum collections and venue resources, we will focus on the "double reduction" of service and education to help "double promotion" and practice the contemporary mission of "a museum is a big school".

　　 　(Reporter Tang Yige Zhang Yun Lu Jian)

What fashion style was popular in the Tang Dynasty？

Beijing Evening News Wuse Tu | Author He Shu

The annual International Women’s Day has just passed, and "women hold up half the sky". The creation, development and myriad weather of this world are absolutely inseparable from the hard work of hundreds of millions of women throughout the ages. Similarly, the "fashion" that affects human life cannot be separated from the promotion and struggle of women.

When it comes to fashion, the first reaction of public cognition will think that this is a cultural phenomenon after the industrial revolution gave birth to the consumer society. However, in a broad sense, the fashion trend in the pre-modern society is also colorful. For example, the Tang Dynasty, which has an important position in the history of China and the history of world civilization, has an unprecedented pursuit of fashion. The book "tang style Brushing the Threshold" recently published by Social Science Literature Publishing House and written by Chinese scholar Chen Buyun focuses on the 300 years of fashion in the Tang Dynasty.

Chen Buyun Social Science Literature Publishing House, tang style.

The ban on luxury can’t ban the love of beauty.

"Fashion is the center of people’s life in the Tang Dynasty, because this dynasty placed fabrics at the center of the economic and moral value structure. Elite men and women subvert the dress code to obtain gorgeous silk and fashionable designs. The changes in economic and social structure have triggered a new sense of time, a The Imitation Game, and a change in production methods, which are the pioneers of the formation of modern fashion systems. " A passage on the cover of tang style’s Whistling Threshold succinctly summarizes the main idea of this book, that is, to find the origin of fashion outside the mainstream western discourse system and to dig out the inextricably linked relationship with today. As Valerie Steele, director of the Museum of new york Fashion Institute, commented: "Is fashion a Western phenomenon related to the rise of European capitalism? This has been the argument for many years. In Chen Buyun’s works, it shows the existence of a prosperous fashion culture in the Tang Dynasty in China. "

The title of the translated version of the book abandoned the original Imperial Style, and the title of "tang style blows the sill" was taken from the great poet Li Bai’s "Qingpingdiao I", with three poems, which praised Yang Guifei’s beauty at the order of Tang Minghuang. "Clouds want clothes and flowers, and the spring breeze blows the sill, and it is full of exuberance. If it weren’t for the head of Yushan Mountain, it would meet Yaotai under the moon. " Although there are many high songs of "Who are we from Artemisia?", there are also many works of "destroying the eyebrows and bending the waist" in the early years. Although it is a propositional composition, this poem is also magnificent in imagination, and it has done a great job of Yang Guifei’s national beauty.

Female figurines riding horses with veils.

The Book of the Old Tang Dynasty describes Yang Guifei’s "gorgeous posture". Wu Hong, an art historian, also insisted: "It is said that the fashion of shaping fat women is largely due to Yang Guifei’s well-known fullness. Although this statement is doubtful, because such a character image appeared in the early 8th century, even before that, Yang Guifei did embody the essence of this image and marked its climax. Because she not only dominated the upper class in Chang’ an, but also dominated the fantasy of contemporary men. " The richness wrapped under the precious and gorgeous silk became the weather vane of that era. At first glance, this is a lively romantic story, but there is a complicated change process behind it.

Cloth represented by silk is not only the main carrier of the tax system, but also the substitute of money in some specific years because of the encouragement of the government, which can be circulated in the market. The clothes processed by them show the power level and social status.

Mr. Shen Congwen once concluded in the study of ancient Chinese costumes: "feudal rulers have always regarded clothing as a symbol of class, that is, the rulers are also hierarchical and should not be confused." Therefore, every time the dynasty changes, it will be rescheduled as usual. "

As soon as the Tang Dynasty was founded, the society was divided into three social classes, namely, the privileged class dominated by royal relatives and officials, the free civilians and hereditary servant families, the private servants and the untouchables composed of slaves, and the clothing of different classes had tireless detailed regulations-the emperor had 14 sets of clothes for different occasions, 6 sets of princes and 3 sets of empresses, and the royal family and officials and their families were divided into nine categories. At the same time, "women are allowed to wear low-grade clothes, but they are strictly forbidden to wear clothes higher than their own grades." This restriction helps to consolidate the connection between privilege and status and ensure the status of high-grade people. Like color and chroma, silk fabrics are also strictly regulated. Those more complicated and luxurious patterns and weaves can only be used by the highest-ranking women in the imperial court. " Since then, throughout the Tang Dynasty, emperors of all dynasties have made further detailed provisions on this.

Tri-colored women pottery figurines in clothes

The rules formulated by the royal family are also violated by members of the royal family first, and the starting point is the pursuit of fashion. This is the case with Princess Anle’s hundred birds skirt. According to the Book of the New Tang Dynasty, this gorgeous dress is "one color in the face, one color in the side, one color in Japan and China, and one color in the shadow, and all kinds of birds can be seen", which has led to a strong follow-up. "The self-made wool skirt is more effective for the rich, and the feathers of exotic birds and animals in the rivers and mountains are exhausted." Note that a major feature of fashion is imitation. Through imitation, we can gain a sense of psychological identity beyond identity and social status. In the later generations, although there are more complete means of prohibition and punishment, if the dress does not conform to the grade, it will be punished by forty slaps.

In 714, after Xuanzong succeeded to the throne, there were three orders to ban luxury, namely, Forbidden Jade and Splendid Jade, Forbidden Jade and Splendid Jade, and forbidden luxury in 726. Each ban was severely worded, not only the gold and silver ornaments on the clothes were melted and cast to supplement the military expenditure, but also the jade and pearls were required to be burned, which was explicitly stated. In hindsight, this is more like a performance art for the world. Li Shu, a royal woman who died in 736, also revealed the invalidity of the luxury ban to later generations.

Following Chen Buyun’s brush strokes, we can see that "the funerary objects in Li Shu’s tomb contain various forms of gold ornaments, such as woven gold silk clothes, gold-framed flower buds, gold-plated bronze hair clips, and some gold threads. Pearls, turquoise, mother-of-pearl, precious stones and amethyst are also fixed and embedded in the golden crowns. The belt part is made of pearls, and the gold frame is decorated with flowers. " Li Shu is neither a princess nor a husband, but he is just a small official with seven products. These are obviously over-the-top funerary objects. Reminiscent of the extravagance of Yang Guifei’s family "with a mass of golden peacocks and silver unicorns … are blue leaves of delicate kingfisher feathers", the so-called luxury ban is more formal.

From Daizong to Dezong to Wenzong, there were various bans. During the years of Wenzong, except for the production of luxury silk, it was even stipulated that "new samples" were not allowed. In order to implement the regulations, he also ordered Wang Ya, the minister, to revise the clothing system and re-implement the regulations on determining the color and type of clothing by grade. "this Jiujiang official. My blue sleeve was wet" said that Sima Bai Juyi with eight products was wearing blue clothes. However, Princess Yan ‘an, the sister of Wenzong, wore a large and luxurious silk dress when she enjoyed the lantern at midnight snack in 839, which annoyed Emperor Wenzong and made this rule fail again.

The game of ideas

In addition to decrees, there are also prevailing social concepts that hinder fashion.

The opening up of the Tang Dynasty surpassed previous dynasties, and the management of the western regions not only exported silk, porcelain and culture, but also imported all kinds of articles and habits. The most obvious thing is the prevalence of Hu clothes, and the Tang people’s fascination with Hu clothes is related to horse riding outings, polo competitions and the popularity of music, dance and articles in the western regions, which are all indulged by the court. Hu Fu was popular for centuries, and it reached its peak in Xuanzong’s reign. "All the riders from the imperial palace are wearing Hu Mao, and they show up with beautiful makeup, and there is no complex barrier. The scholar’s house has followed suit. "

Painted Hu fu female figurines

The popularity of Hu fu has not only shaken the prohibition of luxury, but also blurred the gender differences and disrupted the social class, so that the editors of Old Tang Shu bitterly denounced, "Too often, people are happy to admire Hu qu, nobles are eager to eat Hu, and scholars and women are all dressed in Hu fu, so there is Fan Yang’s rebellion against Hu, which bodes well for the future." In their view, this disordered fashion was the chief culprit that caused the Anshi Rebellion to almost destroy the dynasty’s rule, and put the pursuit of fashion by human nature under the moral stick, adding a painful whip. Absolute beauty’s prosperous Tang Dynasty finally declined, and later generations can only get a glimpse from poetry and archaeology. Fortunately, time will wash away everything. Today, when we appreciate and admire the splendor and exquisiteness of ancient fashion through historical remains, how many people can think of those ridiculous bans?

Although the fashion in the Tang Dynasty changed a lot, the working people at the bottom did not enjoy it at all. Heavy taxes and heavy labor overdrawn their energy and enthusiasm, and strict decrees made them have to wear natural linen. Only in the new era when people fully enjoy material wealth can people enjoy the beauty brought by fashion, even in the wholesale market, they can find a dress of the latest style and participate in "fashion" in a cheap and good way. (Editor: Li Zhengrong)