Sales, price, discount, word-of-mouth… Here are the most complete quotes of Lynk & Co 08.

When it comes to buying a car, most consumers first consider the joint venture brand. People’s recognition of big brands is deeply rooted, but to be honest, the advantages of joint venture brands are indeed obvious. In terms of three major parts, joint venture brands have always been stable and durable. For example, Japanese models, the advantages of fuel saving and driving resistance are particularly prominent, which is also the foundation of Japanese brands’ enduring in the market. Generally speaking, whether it is a joint venture brand or a domestic brand, ordinary people buy cars to be durable and fuel-efficient, that is, cost-effective! Let’s take a look at the national real transaction prices of hot-selling models collected by this site for you, so that you can understand the car purchase market. Let’s take a look at the Lynk & Co 08 recommended for you today!

This site has collected the real transaction price of Lynk & Co 08 in the past year. The lowest transaction price in the country in the past month of Lynk & Co 08 is 185,500, the highest cash discount for new cars is 23,300 yuan, and the maximum discount for new cars is 8.85% off! The price is for reference only, and the actual transaction price is subject to the local dealer.

Choosing a car to buy a car? The difficulty of choosing a good car is almost catching up with the college entrance examination! But in fact, choosing a car is not difficult, it really depends on the sales volume. Everyone likes it, and it will not be much worse. Lynk & Co 08 sold 5,603 vehicles in the past month, which can be seen from the sales trend chart below to see the recognition of new cars in the market by consumers.

Let’s take a look at consumers’ evaluation of Lynk & Co 08. If the comprehensive score is 5 points, then Lynk & Co 08’s score is 4.65 points, which is not bad.
Among them, Lynk & Co 08 is the most outstanding in terms of appearance and cost performance, so consumers pay more attention to appearance and cost performance.
Then Lynk & Co 08 can focus on consideration.
Because each user has different needs for the car, different uses, and different feelings, the evaluation is only for reference. The most reliable thing is to go to the store to test the car in person. Even if you can’t go on the road for a test drive, you have to sit in the car more and feel it.

After looking around, the result is that Lynk & Co 08 is not your dish? Then take a look at its strong competitors. At present, there are basically good discounts on this site, among which the discounts of Mocha PHEV and Frigate 07 are 9.3% off and 9.20% off respectively, which is quite suitable. Take a look and choose!

If the price of Lynk & Co 08 is right recently, then the friends will hurry up and make a move! Linkage promotions in many places across the country, and there are as low as 30% off models.

Mercedes-Benz GLE coupe in Dalian is on sale, the latest offer 743,800! Limited time special offer

Welcome to the Autohome Dalian Promotion Channel, bringing you the latest car purchase information. Currently, a high-profile promotion is underway, aiming to provide consumers in Dalian with real car purchase benefits. The maximum discount amount reaches an astonishing 100,000 yuan, which has reduced the minimum starting price of the original high-end Mercedes-Benz GLE coupe to 743,800 yuan. This is a rare car purchase opportunity. If you are interested in the Mercedes-Benz GLE coupe, don’t miss this once-in-a-lifetime opportunity. Please click the "Check the car price" link in the quotation form to let us explore more preferential details together, in order to get the best price in the car purchase process.

大连地区奔驰GLE轿跑特价出售,最新报价74.38万!限时特惠

The Mercedes-Benz GLE coupe sets the trend with its elegant and powerful exterior design. The front face features the iconic double-banner star emblem of the Mercedes-Benz family, and the air intake grille is exquisite and atmospheric. With streamlined body lines, it creates a dynamic visual effect. The overall style combines luxury and sports elements, showing the unique aesthetic charm and sports genes of the GLE coupe.

大连地区奔驰GLE轿跑特价出售,最新报价74.38万!限时特惠

With its sculptural side lines, the Mercedes-Benz GLE coupe offers the perfect combination of elegance and power. Measuring 4941mm long, 2018mm wide, 1716mm high, and a wheelbase of 2935mm, these parameters ensure the comfort of the interior space and driving stability. The tire size is 275/50 R20, and it is matched with a delicate wheel design, which not only enhances the sense of movement, but also enhances the overall visual effect. From the side, the GLE coupe reflects the balance of luxury and movement, and every detail shows Mercedes-Benz’s insistence on exquisite craftsmanship.

The interior design of the Mercedes-Benz GLE coupe shows the perfect blend of luxury and sophistication. In the spacious cockpit, a steering wheel wrapped in premium leather is used, providing a comfortable feel and excellent grip. The 12.3-inch high definition central control screen not only displays excellent results, but also integrates multimedia systems, navigation and phone functions, making it easy to operate and full of technology. As for the seat, the imitation leather material feels comfortable to sit, and supports front and rear adjustment, backrest adjustment and multi-directional waist support to ensure the comfort of long-distance driving. The driver’s seat is also equipped with a power seat memory function, which makes it convenient for the driver to quickly find the most comfortable sitting position. The front seat is also equipped with heating and ventilation functions to take care of the needs of passengers in all seasons. Overall, the interior design fully reflects the Mercedes-Benz GLE coupe’s attention to detail and emphasis on the driving experience.

大连地区奔驰GLE轿跑特价出售,最新报价74.38万!限时特惠

The Mercedes-Benz GLE Coupe is equipped with a powerful 2.0T turbocharged engine that can output 258 horsepower and a maximum torque of 400 Nm. Matching a 9-speed automatic transmission ensures a smooth driving experience and efficient power transmission.

Conclusion:

In the world of Mercedes-Benz GLE Coupe, every innovation is accompanied by perseverance and pursuit of quality. Today, we bring exciting news. In order to give back the trust and support of consumers for the Mercedes-Benz brand, we hereby launch a limited-time price reduction promotion. With excellent performance, exquisite interior and luxurious experience, Mercedes-Benz GLE Coupe allows drivers to experience driving pleasure beyond expectations in every trip. Seize this rare opportunity to make Mercedes-Benz GLE Coupe the perfect partner for your galloping life stage. Take action now and start a exclusive driving journey with Mercedes-Benz GLE Coupe!

Changan Mazda MAZDA EZ-6 pre-sale, pre-sale price 16- 200,000

On September 28th, Changan Mazda MAZDA EZ-6 (hereinafter referred to as EZ-6) officially opened for pre-sale, with a pre-sale price of 16-200,000 yuan. The car integrates Changan Automobile’s technological accumulation in new energy vehicles, has more advanced intelligent configuration in joint ventures, and is the only pure electric and range-extended dual-mode power choice in the same class. In addition, Mazda’s characteristic inductance "integrated human and horse" driving sense, and the continuously evolving "soul" design aesthetics, it has certain competitiveness in the joint venture new energy B-class car, and is also a fulcrum for Mazda to gain a foothold in China’s new energy market.

The EZ-6 has launched a total of 7 models with pure electric and extended range. However, the official has not announced the specific configuration and price of each model. From now on, the first 10,000 users who order cars at dealer stores and Yuema Star APP/Mini Program can enjoy 3 car purchase benefits:

· Order the Zhiya version model with a limited-time upgrade worth 15,000 yuan, including: 14 high-performance speakers SONY audio, adaptive suspended electric rear wing, 50-inch high definition AR-HUD, Michelin e · Lingyue tires;

· Order the Zhizun version model to upgrade the main and auxiliary zero-gravity seats worth 10,000 yuan for a limited time, with 120-degree cloud suspension adjustment and 8 massage modes;

· Pre-sale plus gifts: unlimited traffic of the car and machine, and you can also get a 1:18 smart audio car model and a panoramic sunshade.

Hidehisa Matsuda, president of Changan Mazda Automobile Co., Ltd., said: "On the basis of integrating the world’s leading three-electric, smart cabin and smart driving technologies, the EZ-6 inherits Mazda’s core" soul "design," one-horse "driving pleasure," high-quality car-building like art ", and the world’s top safety performance. This is an excellent work that fully integrates the essence of Changan Automobile and Mazda’s two century-old enterprises. It is also a flagship model that defines the new value standard of the joint venture B-class new energy car. We hope that the EZ-6 can continue the best-selling results and excellent reputation of the MAZDA6 in the Chinese market, and once again become a star product that leads the trend of the joint venture B-class car market."

President of Changan Mazda Automobile Co., Ltd. Matsuda Hidehisa

The opening of the EZ-6 pre-sale represents Changan Mazda entering a new stage of development in the field of new energy, and also allows Changan Mazda to open up the "Joint Venture Model 2.0" for the first time, building a friendly and efficient communication bridge between the two sides of the joint venture. Facing 2027, in order to better serve users in the Chinese market, Deng Zhitao, executive vice president of Changan Mazda Automobile Co., Ltd. also officially released the "Changan Mazda China Market Action Plan", once again demonstrating its firm determination to embrace the Chinese market.

Deng Zhitao, Executive Vice President of Changan Mazda Automobile Co., Ltd

Specifically include:

First, the strategic vision.Firmly rooted in the Chinese market and embracing Chinese users. Based on the electrification and intelligent innovation achievements in the Chinese market, firmly promote Changan Mazda’s new energy transformation, deeply integrate Mazda’s core DNA, and build the core competitiveness of the electrification era;

Second, strategic integration.Make full use of the advantageous resources of Changan and Mazda, two century-old automakers, to consolidate a new cooperation model, strengthen internal business collaboration, improve the level of resource sharing, continue to create new value, and achieve high-quality sustainable development.

III. Strategic investment.Facing 2027, we will invest a total of 10 billion yuan in the field of new energy, continuously increase investment in talents and equipment, strengthen strategic cooperation with leading domestic electrification and intelligent partners, and cultivate global new energy product development capabilities.

IV. Strategic objectives.From 2024, at least one new energy model will be launched to the Chinese market every year, and the market coverage of cars and SUVs will be continuously expanded. In 2027, we will strive to achieve 90% of the sales of new energy models, and the annual production and sales volume will reach 300,000, becoming the first brand of joint venture new energy;

V. Strategic responsibility.Fulfill the corporate social responsibility in the Chinese market, improve the happiness of Changan Mazda enterprises and brand participants. Increase territorial investment to attract more industrial support to settle down. On the basis of the cumulative production and sales of 2 million vehicles in the Nanjing factory, the next 2 million production and sales cycle will continue to move forward.

The first pure electric technology architecture of joint venture new energy – Yudian Zhixing Architecture was released

At the press conference, Wu Xuxi, executive deputy general manager of Changan Mazda Automobile Sales Branch, announced the "Power Smart Bank" architecture. As the first pure electric technology architecture of the joint venture new energy, "He can provide two power modes of pure electric and extended range. Among them, pure electric power supports 600 kilometers of CLTC operating conditions, and extended range power realizes a measured range of 1,301 kilometers. The pure electric model is equipped with a 3C ultra-fast charging battery and CTP integration technology, which can complete 30% to 80% of the power replenishment in 15 minutes.

Wu Xuxi, Executive Deputy General Manager of Changan Mazda Automobile Sales Branch

E-ZONE smart exclusive cockpit, new standard for joint venture new energy smart cockpit

EZ-6 is equipped with the third-generation Snapdragon digital cockpit designed based on the user’s life scene. Enter the cockpit, 3D holographic face non-sensory recognition login, support the account information storage of up to 9 people in the family. The combination of 10.1-inch high definition smart digital instrument and 14.6-inch anti-glare LCD suspension screen fills the cockpit with a sense of technology. "Hi MAZDA" four-tone automatic speech recognition can execute multiple instructions at a time, and all occupants can issue instructions individually. The system can automatically determine the command position under the premise of ensuring safe driving. The response is fast, the recognition is accurate, and the whole scene can be seen.

E-ZONE Smart Privilege Cockpit

The EZ-6 is equipped with an active air filtration protection system. The release of active ions exceeds 20 million/cm 3 in 1 minute, and the emission of ions of the same level in the joint venture is the first. The filtration efficiency of particulate matter is ≥ 99%, the removal rate of bacteria and viruses is ≥ 92%, and the PM2.5 value is displayed on the screen. If it is abnormal, it can be filtered with one click. Fully automatic multi-dimensional smart air conditioning system, the power is equivalent to two horses larger than that of a household. The measured 10 minutes can quickly cool down to 35 ° C, fully automatic hot and cold air adjustment, intelligent wind speed control, and it can create a comfortable driving environment for users without fear of external temperature changes. 11 intelligent scene modes, including nap, camping, privacy, car wash, and children, whether it is an urban commuting scene or a family camping scene, can provide users with a intimate and intelligent unique experience in their car life.

In the front and rear rows, the interior of the EZ-6 is made of NAPPA leather and suede high-end fabrics, which are well-crafted and matched with exquisite matte chrome trims to highlight the texture of the joint venture B-class sedan. The EZ-6 main and passenger seats can be equipped with cloud-levitating zero-gravity seats, and the seats can be adjusted to zero-gravity mode with one-click start or Keyword Spotting. The cabin SONY 14-speaker luxury audio, including 2 headrest audio, is personally tuned by the SONY audio master, and uses SONY’s exclusive Clear Phase and Live Acoustics technology to restore clear and detailed sound.

E-ZERO Unbounded Intelligent Pilot, a new standard for joint venture intelligent driving at the same level

In the field of intelligence, the EZ-6 provides users with a "smart parking integration" solution, equipped with 5 megapixel high definition cameras, 5 millimeter wave radars, and 12 ultrasonic radars, achieving intelligent strength comparable to Chinese brands, and comprehensively assisting users to take over urban commuting scenes and high-speed travel scenes.

The new car is equipped with a 50-inch AR-HUD holographic enhanced display system, the best visual projection distance of 7.5 meters, and the all-lane AR real scene fusion function, so that the driver can grasp a variety of driving information without lowering his head. The L2.5 smart parking assistance system can provide drivers with driving assistance such as automatic following, lane centering, smart offset, lever lane change, and intelligent speed limit; and a 180-degree panoramic chassis system, which allows drivers to open the "God’s perspective", control the surrounding environment of the vehicle at any time, and eliminate blind spots in vision.

The EZ-6 has five major parking functions: APA in-car parking assist, RPA remote control parking assist, RSIO remote control entry and exit assist, RMA remote intelligent parking, and RADS tracking and reversing assist. It can identify more than 150 different types of parking spaces (support vertical, horizontal, oblique, and no parking line parking spaces). Remote remote control parking, tracking and reversing, and sentry mode solve multiple pain points in the current user parking scene.

E-ZIP chain safety architecture, a new standard for joint venture new energy safety value

The safety architecture design of the EZ-6 is inherited from Mazda’s safety concept. In the field of active safety, the EZ-6 is equipped with 19 + active safety auxiliary features, including AEB automatic emergency braking, FCW front collision warning, FCTB forward cross emergency braking, etc. The battery adopts vehicle + cloud BMS intelligent dual monitoring design, which can pass strict verification up to 20 times the national standard. 6 digital temperature-controlled battery management technologies can achieve 24-hour all-weather monitoring, and the early warning accuracy rate is as high as 99%.

In the field of passive safety, the EZ-6 is equipped with an all-steel cage-type safety architecture. The roof compression beam adopts 2,000Mpa reinforcement parts. The main body of the cage structure is all 1,500Mpa ultra-high-strength steel. The internal anti-collision steel beam of the door is composed of 6 1,500Mpa ultra-high-strength steels, and the high-strength steel of the car body accounts for 86%. The world’s first highest-strength cold stamping parts are 1,500Mpa. The industry’s first mass production of ultra-low-emission ultra-high-strength steel. The 7-horizontal and 5-vertical all-steel cage structure makes the passive safety of the EZ-6 peak. In the field of battery safety, the 3C ultra-fast charging battery is soaked in salt water for 60 minutes + high-pressure water spray without leakage. The 800-degree flame combustion for 140 seconds does not catch fire. The 5mm steel needle does not explode through, and there is no obvious deformation when it falls at an altitude of 5 meters

E-ZEAL super inductive electric fun driving control, new standard for joint venture new energy driving control

On the basis of inheriting Mazda’s core "one-man-horse" driving pleasure, the EZ-6 brings users a unique inductance "control pleasure" through exclusive "row, turn, stop" development and adjustment. The 50:50 front and rear axle balanced counterweight structure makes driving more smooth and casual. The whole series comes standard with 19-inch low-wind resistance aluminum alloy wheels, with Michelin tires, which have excellent silent, energy-saving and comfortable performance. The EZ-6 series comes standard with rear H-arm multi-link independent suspension, which greatly improves the rear suspension following. The multi-link design can better control the vehicle’s dynamics and attitude, and provide clearer and more accurate road feeling feedback. In order to achieve the ideal state of the car moving freely, the yaw rate of the EZ-6 body is closer to the human body’s perception, and by increasing the steering force and damping in the central area of the steering system, the driver’s sense of precise control of the vehicle is improved, which is more suitable for the brake pedal feel curve of Chinese road conditions.

During Mazda’s more than 100 years of brand development, it has brought users many works with both performance and good driving experience, while retaining its own unique personality. In the era of electrification, Mazda’s "people-oriented" brand concept and "driving pleasure" brand essence will not change. The release of the EZ-6 will not only impact the joint venture B-class new energy vehicle market, but also reflect Mazda’s emphasis on the Chinese market.

BJ60 Thunder version launched: 1.5T hybrid system, battery life over 1200km

Recently, Beijing Automobile announced the launch of the BJ60 Thunder Edition at the Beijing regional press conference. The new car has been officially launched on August 20, with a total of 3 models, priced at 25.98-28 5,800 yuan. The BJ60 Thunder Edition is equipped with a plug-in system composed of a 1.5T range extender and an electric motor. Its comprehensive fuel consumption is 1.3L/100km, and the battery life can exceed 1200km when fully charged.

In terms of appearance design, the BJ60 Thunder version continues the family-style design language. The front face net adopts a black paint decoration that is integrated with the lamp set, and the lower surround also presents a new flat style. The body size is 5040/1955/1925mm, the wheelbase is 2820mm, and two seat layouts of 5 and 7 seats are available for consumers to choose from.

In terms of interior design, the BJ60 Thunder Edition adopts the design style of the new generation Beijing BJ40, equipped with a 10.25-inch LCD instrument, a 12.8-inch central touch screen, a 12.8-inch passenger entertainment screen, a 1.92-inch start button screen, a 9-inch streaming rearview mirror, and a HUD head-up display, providing a full sense of technology.

In terms of power, the range extender of the BJ60 Thunder version can provide a high power output of 90kW, ensuring an effective balance of power at high speeds while achieving low energy consumption. The launch of this new car not only enriches the product line of Beijing Automobile, but also provides consumers with more choices of new energy vehicles.

Decrypt the execution details behind the scenes of "Extreme Challenge": the director team’s personal test mission

  The second season of "Extreme Challenge" has been broadcast for more than half of the time. Not only has the average audience rating remained above 2, but the number of online topic discussions has also continued to rise. As of now, the main topic of the relevant Weibo has been read more than 8.20 billion times, and nearly 10 million people have participated in the discussion. Judging from all aspects of the data, the influence of this phenomenal variety show is still increasing.

  The program is recognized by the audience, which is a happy thing for the program team no matter what, but everything has two sides, and the high popularity also brings about an increase in the difficulty of shooting. As a show that loves to "brush the streets", the biggest feature of "Extreme Challenge" is to throw six popular guests into the busy city and let them fend for themselves to complete the task. And during the shooting process, it will not prevent the interaction between the guests and passers-by fans. After the two seasons of the program were recorded, although the number of fans who rushed to the scene to watch the shooting was increasing, the interaction between the guests and the common people was also more and more lively. This can’t help but admire and sigh at the execution and security capabilities of the program team.

  It is understood that there are currently four executive production director groups in "Extreme Challenge". Wang Jingwen, Mo Sheng, Hu Yanan, and Wu He are four executive production directors, each leading a team of about 10 people, taking turns scheduling, and when encountering relatively large shooting tasks, the two groups act at the same time.

  Recently, the reporter interviewed the deputy director of the comprehensive affairs department of the Oriental Satellite TV Center, Li Yifan, the head of security for "Extreme Challenge", and the four executive production directors of "Extreme Challenge", and in-depth deciphered the details of the behind-the-scenes execution of the program. It turns out that behind the "Extreme Men Gang" is a "Guardian Alliance" that "hides" and maintains the normal operation of the entire program.

  Exquisite details, at least 20 days of preparation for each shooting location

  The guests can act with their own will to the maximum extent and make actions that the program team did not expect. This setting is the biggest feature of "Extreme Challenge". And the surprising effect it brings is obvious to all. In this regard, the executive production and director team of "Extreme Challenge" said, "’As long as the rules are not prohibited, they are allowed’ is one of the earliest rules set by the director team. The intention is to give the guests a wider space to play. It is boring to see the ending. What is really fun is the unexpected effect."

  But for this "play space" that can bring surprises, the program team must also expand the shooting range indefinitely, and make a lot of preparations for this. As the right-hand man of the general director, the work of the executive team becomes extremely important at this time. Before the official shooting of the program, the executive team must first judge the feasibility after receiving the script, and then communicate with the director how to execute it, "including how to design the entire moving route; communicate with the production teams of China and South Korea; and how the technical team stops the sound and lights; how many camera seats are required; which places in the venue pay and which places do not pay; how many doors are opened; how many people are needed to be on duty; as well as the security team, the production team; then advertising, and even the location of the sponsors to be placed on the ground. These are all things we have to consider." A series of complicated matters like crosstalk were uttered by the four directors of the executive production director team, which could almost make people confused, and this was only "probably remembered", and more matters "can’t be remembered for a while". In order to complete these delicate and complicated tasks, the executive team had to start preparing at least 20 days in advance before each recording.

  Not only the guests, but the entire crew of about 200 people, as well as all matters related to the shooting, were also handled by the executive team. The four executive production director team leaders, Hu Yanan, Mo Sheng, Wang Jingwen, and Wu He, each led a 10-person executive production director team to take turns scheduling. If they encountered a relatively large shooting task, the two teams would act at the same time.

  Make a variety of plans, and the director team will experience each task firsthand

  The executive production director likened the process of turning a concept-only script into a live-action plan to a "frontier expansion," because all follow-up work is based on the preparation of the executive team. In the show, the "Extreme Men Gang" often divides into multiple troops to complete tasks, so the points that originally needed to be controlled were instantly multiplied. In order to ensure that the chain does not fall off, the plan must be done well. At this time, it is very important to use the way of empathy to "rehearse" first. "Each task point, including each street, will have a special director in charge, and we will see the situation of this street from morning to night every day, such as the situation of people walking around, the density of people, who will appear, and then take pictures and come back to think about what will happen to who will meet." Due to the understanding of the "Men Gang" recorded in the first season of the show, the executive team can even accurately predict what different "brothers" will do in each location. Of course, in addition to knowing the temperament of the guests, more often, the plan is done sufficiently to reduce the chance of confusion. " We’ll come up with 10 possible plans, and we’ll come across one out of 10, right? "the executive production director said.

  The investigation of the environment can be predicted, but the task itself must be "actually fought" first. Each tour task done by the guests in the show is personally tested by the directors to ensure the effectiveness and safety of the whole process. For example, in the fourth issue, the "Extreme Men Gang" improvised to participate in a "Song City Eternal Love" performance in order to save money. This kind of uncertain task will be a plus, but if it is not done well, the whole process may be messed up. In the plan, the director team must consider and solve the problems in advance: which roles will be better for the guests to play? During the performance, there are machinery, water, and explosions on the stage. All kinds of things fall from the sky and fly out of the water. How can the safety of the guests be guaranteed? Then, just add the "Extreme Men Gang" like this, will the normal performance effect of others be destroyed?

  Therefore, before the filming began, the director team had played the cameo roles of the brothers many times in advance. The executive production director said: "We found four male directors to act in person. Then we wrote down the problems we found and asked the head of the team to adjust. To allow the brothers to probably follow along without knowing what they were going to play, they had to have room to play, such as grabbing a scene or something." Of course, the "careful design" behind the director team is not limited to these. Everyone’s movements in the backstage are constantly tested, and the time of changing clothes from onstage to offstage is "accurate to the second" to ensure that the brothers can meet each other backstage and create the effect of complaining to each other.

  During the cameo, Zhang Yixing and Huang Bo were still dancing as mermaids in the water curtain hanging in the air, playing "Thomas Roundabout", which looked thrilling and exciting. And the safety of this part was naturally within the consideration of the executive team, "It must be the maximum fun within the safety range." In the process of execution, safety must come first.

  In the latest episode of the Guangzhou program, there was a segment that asked Wang Xun to challenge bungee jumping and grab the key. Although Wang Xun finally jumped down with only a few minutes of footage, the executive team not only jumped twice in advance to ensure safety, but also designed a "cable descent" backup plan to prevent rain. For this, a director soaked in the water for three and a half hours.

  Security requires more brain power, and three principles ensure the safe recording

  In an excellent team, a clear division of labor is the basis for ensuring the smooth operation of all links. In "Extreme Challenge", the executive team is the "Sharp Knife Company" that "expands the territory" and is responsible for "siege and fortress". After the location and recording plan are determined, the task of "guardian" is handed over to the security team during the real recording process.

  It was already a well-known fact that the security of outdoor shows was difficult to do, and exposing the guests to the public’s line of sight would inevitably cause the crowd to watch, so the general program would often take measures to clear the scene, or simply go to a place far away from the busy city to record. On the contrary, "Extreme Challenge" liked to record in city landmarks, and also let the guests take the initiative to communicate with passers-by and fans at every turn. This was simply a "extreme challenge" for the security personnel.

  In order to allow the program to be recorded smoothly, the security team of "Extreme Challenge" can be said to have gathered the elites of the logistics support department. Li Yifan, the head of security, introduced, "This time because the disk is relatively large, the key teachers in charge of security work have all participated in this project."

  To be able to make such a large-scale outdoor project a success, Li Yifan summed up three "extreme experiences": "First, communicate with the program team, you must intervene early and communicate fully with other groups; second, you must obtain their understanding from the local public security in advance, and you must obtain authorization in advance. Third, when interacting with fans, you must let them know that this is a working condition, and everyone has three rules."

  In the actual operation, it is also necessary to strictly control the recording time, and at the same time keep the recording itinerary and recording location confidential. "We will not stay in a single location for too long, and most of the recording is advancing and marching, so we will leave without waiting for the crowd to gather." At the same time, without affecting the recording of the program, the security personnel will follow the guests far away, and once they find the crowd gathering, they will immediately take the guests away, so the transfer work is quick and effective. In addition, when the task has to be recorded at a fixed location for a long time, the program team will approve with the public security in advance to carry out traffic and crowd control work. In addition to using the experience accumulated from the first season of the show, the security team will also maximize the opinions of the local public security or security company, and a lot of desk work will be completed a week in advance. "Every time we will have a detailed route plan, basically before the artist is about to arrive, we have basically controlled this point. Which places may have hidden dangers, which places may have special circumstances, will be carefully considered in the early planning and dealt with on the spot in advance." Li Yifan said. In addition, the program team also carried out high insurance for each guest, "This is inevitable, and it is a work that must be carried out when all programs are recorded. We have carried out the protection work very well. For example, in the first episode of the second season, the van Huang Bo was in at the beginning, the interested audience will notice that there is a very thick rope tied to the back of the car to ensure that the car will not really fall into the water. "

  The security team seemed to only need physical strength, but what the audience couldn’t see was more psychological and tactical. For example, how to master the degree of interaction between fans, passers-by and artists? During the entire recording process of the show, Li Yifan’s security team needed to constantly communicate with the onlookers, emphasizing that the artists were in a working state, and as fans, their normal work should not be affected by their personal interests and hobbies. "Communicate well with them, let them know what can be done and what is prohibited, and everyone can understand each other."

  Therefore, in summary, as a plot-style and social variety show, "Extreme Challenge" has the requirement to be recorded in a social environment. Although the security pressure is great, the program team has its own way to deal with it.

Q2 lost more than 2.7 billion, and Weilai, who sells such expensive cars, can’t make any money?

Recently, Weilai announced the Q2 financial report for 2022. According to the financial report, its revenue in the second quarter was 10.29 billion yuan, a year-on-year increase of 21.8%. It is worth mentioning that this is also the first time that Weilai’s revenue has exceeded 10 billion. However, just when we expected Weilai to turn losses into profits, we found that the loss of Weilai Automobile in the second quarter was as high as 2,757.5 million yuan, which was 369.6% higher than that of the same period last year and 54.7% higher than that of Q1 this year.

In fact, Weilai also has a number of new cars listed this year, and the product line is not thin, at least it is much stronger than ideal. Moreover, Wei has been insisting on the idea of changing electricity for many years, which is also one of the important solutions that can effectively solve the anxiety of pure trams. Then the question is coming. Since the outside world is so optimistic, why did Weilai fall into the strange circle of "selling more but losing more"?

Thanks to a lot of sales, why can’t Wei Lai make money?

In fact, Weilai’s revenue performance is really bright enough, but the problem lies in the gross profit margin of Weilai’s vehicle sales. Presumably, you should have heard the news about the price increase of auto parts some time ago. Especially in the second quarter, due to the sharp increase in battery costs, the gross profit margin of Weilai vehicles fell to 16.7%. In the first quarter of this year, the gross profit margin of Weilai vehicle was still 18.1%, which was as high as 20.3% compared with the same period last year.

In fact, the pricing of Weilai products is not low, but from the perspective of gross profit margin, the cost of Weilai in other places has obviously dragged down the gross profit margin of the whole vehicle. If Weilai can’t get a profit margin within the current price range, then Weilai’s future development prospects are still grim.

In addition, Weilai’s increasing investment in technology research and development is also an important reason for the loss. According to the financial report, the R&D expenses of Weilai Q2 reached 2,149.5 million yuan, an increase of 143.2% compared with the same period last year. The expenditure cost here mainly lies in the increase of personnel cost, the design and development cost of new products and technologies.

Although, we believe that an enterprise wants to develop stably for a long time, it must be inseparable from technological innovation and research and development, but we must know that in the past six quarters, Weilai Automobile has accumulated losses of 15.14 billion yuan. How long will Weilai’s cash flow last if it has been in a state of increasing income without increasing profits?

Sales have been overtaken by the second camp. Is there any chance for Weilai?

Some time ago, major new energy vehicle companies announced their own sales in August. Wei Lai, among the new forces, has been surpassed by Nezha and Zero Run, two former younger brothers. According to the data, in August, the sales volume of Weilai was only 10,677, that of Nezha was 16,017, and that of retail was 12,525. This is awkward for Wei. After all, I used to get the first place in the sales list from time to time, but now I am surpassed by my younger brothers. It is really indecent.

According to the financial report data, the delivery volume of Weilai vehicles in the second quarter reached 25,059, including 3,681 ES8, 9,914 ES6, 4,715 EC6 and 6,749 ET7, which was 14.4% higher than that in the second quarter of 2021 and 2.8% lower than that in the first quarter of 2022. Regarding the decline of data, Weilai’s explanation is mainly influenced by epidemic situation, extreme weather and supply chain.

Of course, we all know that these excuses are just excuses. At present, the biggest problem of Weilai is actually the alternation of new and old products. Moreover, whether Weilai’s car products can continue the strength of the previous SUV market and make a big splash in the same level remains to be verified by the market. After all, for domestic consumers, everyone’s interest in SUV is obviously stronger than that of car products.

Then, it is not known whether Weilai can rely on new products to regain the top spot in the sales of new forces. But for investors, if you don’t make money and your sales position is unstable, why should I invest my money in you?

Will the strong rise of the world shake Weilai’s market position?

In fact, from the data in August, the former "Wei Xiaoli" has declined in sales. Aside from the big environmental factors, the strong rise of competitors brings a stronger sense of oppression. For example, although traditional car companies are late in the field of new energy, after all, the new energy track is not a sprint performance, but a marathon.

In the sales in August, we can see that the sales of Ai ‘an, which is backed by GAC, have far surpassed those of a number of new players. Of course, Ian also likes to "package" himself as a member of the new forces, but in fact he just wants to paint a tiger as a cat. Besides, the market of Ai ‘an is mainly at the B end, which is not worth mentioning. In addition, the rise of krypton is a bit surprising to us. After all, although it is backed by Geely, the sense of existence is not very strong. However, judging from the current extremely embarrassing momentum, the possibility of confronting Weilai will not be ruled out in the future.

Of course, what we are more optimistic about is actually AITO asking the world. As a new brand that has been in the limelight recently, AITO has indeed achieved good results. In particular, it has set a record of the fastest monthly sales of over 10,000 in China, which is enough to attract people’s attention. Of course, the reason why the series of products in the world can achieve such results is naturally inseparable from Huawei’s technology and channel support.

In terms of technology, Wenjie series has Huawei’s advanced three-electricity technology, especially the pure electric version of Wenjie M5 has been officially listed, so it is not too far away. Therefore, after bursting the ideal, it may be Wei’s turn to ask the next benchmarking object. You know, apart from the advanced power system, the car is also equipped with HarmonyOS OS, and it is definitely a leader in equipment interaction. From this point of view alone, the gap between Weilai and the world in product strength is still quite large.

Furthermore, according to reliable information, the M5 EV will be displayed in 180+ cities and 820+ Huawei stores nationwide. It is not difficult to see from this news that Huawei’s more than 820 stores will help the world to quickly complete product coverage, which is also far behind Weilai and the ideals. Therefore, although AITO started late, but relying on Huawei as a big tree to enjoy the cool air, the chances of overtaking in corners in the future are still quite great.

Write it at the end

In our view, it is also very important to ensure the normal operation of capital flow in many difficulties that Weilai faces. I don’t know how many people still remember that in June this year, a paper report by Grizzly Research, a foreign short-selling institution, targeted Weilai and pointed out that its performance was fraudulent. In this regard, Weilai also set up an independent Committee of the board of directors internally and conducted an investigation with the assistance of a third party. Of course, the survey results must prove that the short report is unfounded. But then again, our own people investigate our own people. Although there is a so-called third party, how convincing can the survey results be? I believe that the eyes of the masses are discerning. I just don’t know what the investors’ eyes are like.

Looking forward to the launch of U8 Deluxe Edition

People’s Political Consultative Conference Network Shenzhen, September 21st(Reporter Li Yuanli) On September 20th, looking up to the first product of Auto, looking up to the official launch of U8 Deluxe Edition, users can purchase and place orders by looking up to the official car App or applet. Looking up to U8 to locate a million-level new energy hard-core off-road, with the blessing of the two core technologies of Yifangfang and Yunqi -P intelligent hydraulic body control system, it has 1,200 super horsepower, comparable to the third-generation main battle tank, with the fastest acceleration of 3.6 seconds. It has the ability of all-terrain in-situ U-turn, flat tire and emergency floating, bringing unprecedented extreme safety, extreme performance and extreme experience to users, and is expected to rewrite the market structure of million-level luxury cars. Looking forward to the U8 Deluxe Exhibition Car will arrive in 13 cities including Shenzhen, Shanghai, Chengdu, Hangzhou and Ningbo, and users can experience it in person. The first batch of U8 Deluxe Edition will be delivered to users in late October.

Take the first two subversive core technologies: Easy Sifang and Yunnian-P.

The two subversive core technologies, Yi Sifang and Yunqi -P, are the solid foundation for U8 to surpass the extreme and never before. Traditional cars are limited by the central driving form with two wheels driven, and active safety still has great limitations. Looking up to U8, which is equipped with easy Sifang technology platform, with distributed four-motor as the core and four-wheel torque independent vector control, has the technical characteristics of fast sensing speed, accurate recognition accuracy and strong control ability, and is the golden key to unlock the safety of body attitude control. Yunqi -P intelligent hydraulic body control system opens six degrees of freedom of the vehicle in three dimensions, and fully realizes the horizontal-vertical-vertical integrated control of the vehicle. Yunqi -P has a strong ability to recognize the road environment, fast adjustment speed and high control accuracy for the suspension and body posture, and has a total adjustment stroke of 150mm for ultra-high suspension, three-level stiffness and continuous adaptive damping adjustment, matching 15+1 off-road modes, so that Wangqi U8 Deluxe Edition can calmly cope with all kinds of complex terrain and fully release the driving pleasure.

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200 super horsepower, the fastest acceleration is 3.6 seconds, and it has the ability of all-terrain in-situ U-turn, flat tire and emergency floating.

Easy Sifang technology endows the U8 Deluxe Edition with 1,200 super horsepower comparable to the third-generation main battle tank, making it the world’s first mass-produced new energy vehicle to climb the "Desert Everest" Bilutu Peak; The maximum power of the whole vehicle is 880kW, and the fastest acceleration is 3.6 seconds, which is comparable to super-running. Looking up at U8 Deluxe Edition, the wheel end torque is as high as 8700N·m, and with the precise control ability of Easy Square, it breaks through the friction restrictions of different roads with high and low attachments, and can realize all-terrain in-situ U-turn, greatly improving the mobility of hard-core off-road. Easy Sifang technology, through the independent and accurate control of four-wheel torque, makes Wangwang U8 Deluxe Edition still stable and controllable in the case of tire puncture, greatly expanding the boundary of vehicle active safety. In extreme situations such as rainstorm waterlogging or wading in the wild, in order to ensure the safety of users to the greatest extent, U8 Deluxe Edition is expected to have emergency floating capacity. Based on the sealing advantages of the whole vehicle and its core components, combined with the control ability of Easy Square, looking up at U8 Deluxe Edition can float in 30 minutes, still maintain a stable posture, and realize the forward and direction control of the vehicle to help users get out of danger quickly. The emergency floating capacity is an emergency function that is passively triggered. The official advice is that users should not try it easily in non-emergency situations. Once triggered, they should be sent back to the direct service store for maintenance.

Extreme security, all-round security from the inside out

Looking up to U8 Deluxe Edition, equipped with plug-in hybrid power system and easy Sifang technology platform, CLTC has a comprehensive cruising range of 1,000km, which fully meets the needs of users for long-term outdoor travel. Support up to 110kW DC fast charging, 30% to 80% charging only takes 18 minutes at the earliest, and timely and efficiently recharge the power in case of emergency. Look forward to the external discharge function of U8 Deluxe Edition with a maximum power of 6kW to ensure the safety of outdoor energy supply. This function can be compatible with a variety of electrical equipment at the same time, and supports the continuous use of 2kW ultra-high power electrical appliances for about 25 hours. There are 3 wireless charging places in the front and rear rows, which can support 50W fast charging, and can also be charged quickly and conveniently when many people travel. Looking up to U8 Deluxe Edition, it is equipped with NVDIA ADRIVE Orin intelligent driving processor with 38 high-precision components and a fusion computing power of up to 508Tops, which has high sensing accuracy and sufficient computing power, further improving driving active safety. In order to continue the ultimate safety gene, U8 Deluxe Edition is equipped with blade battery, supplemented by CTC battery chassis integration technology, and the blade battery is directly connected to the girder as a safety structure. The excellent side column collision safety advantage fully guarantees the travel safety.

Quality materials and innovative scientific and technological functions endow new energy with off-road luxury travel experience.

Beyond the hardcore, look up to the cockpit design of U8 Deluxe Edition, fully integrate the sense of luxury, innovative technology configuration and off-road attributes, and create a unique technological luxury feeling of new energy hard-core off-road. Based on the profile design requirements of the interior, Wangwang U8 pioneered the design of 12.8-inch R800 Xinghe curved screen, which uses OLED material and 2K resolution to restore the true color, and the color contrast is 50 times higher than that of the traditional LCD screen. The curved screen of Xinghe is seamlessly connected with the two 23.6-inch mini LED screens of the main driver and the auxiliary driver, creating a borderless immersion, forming a unique triple screen, which is as colorful as the Milky Way Waterfall, and with the symmetrical structure of the double-encircling star-ring cockpit, the seating space is surrounded, showing the unique luxury style of new energy.

Looking up at U8 Deluxe Intelligent Cockpit, equipped with 4nm 5G chips jointly customized by BYD and Qualcomm, has high computing speed and strong compatibility, and is embedded in the intelligent networking system of Looking Up at Link, which has a complete application ecology. The front 70-inch AR-HUD head-up display, the central control screen of the Milky Way curved surface, the co-driver multimedia screen and two 12.8-inch rear suspended multimedia screens have the function of borderless five-screen linkage, which is not limited by space and supports information interaction between multiple screens, bringing a richer intelligent experience to the drivers and passengers of the whole car. Full-scene intelligent voice can support independent interaction of four-tone areas, and voice commands between different tone areas can also produce linkage. Users can also customize common scenes through voice to fully meet the personalized use requirements. The 70-inch AR-HUD upgrades the head-up display from a plane image to a 3D stereoscopic image, and the vehicle road information is projected on the screen in real time, so that the driver can easily grasp various information such as vehicle status or map, and concentrate on driving without leaving the road.

Looking up to U8 Deluxe Edition, the whole car seat is made of high-grade Nappa leather, with high-end Sabili wood, which has uniform texture and delicate touch, showing the visual texture of pure natural logs and the touch of fingertips to the fullest. The whole vehicle is equipped with intelligent fragrance system with natural solar terms theme and compressor refrigerator with anti-forgetting reminder, which makes the ride quality further. When the vehicle speed reaches 60km/h, look up to the U8 Deluxe Edition, and the interior noise will not exceed 55dB, creating a quiet and enjoyable space at the library level. The whole vehicle is equipped with the world’s first Hi-End audio of Dana Platinum Evidence Series, with a total of 22 speakers, creating a 7.1.4 Dolby panoramic sound to restore the real sound field. The extraordinary NVH quietness and high-quality audio bring users a heavenly hearing enjoyment. In view of the requirements of off-road properties, we look up to the design of some physical buttons adopted under the curved screen of U8 luxury center console, which can quickly switch and adjust various driving modes and enhance the convenience and practicability of off-road control. Focusing on the senses of sight, hearing, smell, taste and touch, we hope that the interior design of U8 Deluxe Edition will make every place the ultimate luxury experience. Looking up to U8 Deluxe Edition, there are five kinds of car paint colors in appearance, including dragon stone green, obsidian black and fluorite white, and matte dragon stone green and matte moonlight silver are optional. The interior provides two color matching schemes: black orange and gray brown; The whole vehicle comes standard with 22-inch sports forged wheels, and provides 22-inch simple forged wheels and 20-inch sports forged wheels for users to choose, which fully matches the personalized selection needs of users.

The ultimate technology has made Looking Up, and the trust of users has made Looking Up to the brand "faithful" hospitality. Looking Up to the car will use the full direct mode to serve users. At present, more than 70 direct stores are under construction, and it is expected that more than 90 stores will be opened in more than 40 cities across the country this year, so consumers can experience looking up to the car’s products and services more conveniently. Looking up to the car will uphold the most sincere service attitude and bring users a more extreme brand experience.

Xiaomi will invest more than 100 billion yuan to insist on high-end, and the car-making business is highly anticipated but still mysterious.

In the past two years, entrepreneurs have become a "silent majority", and only Lei Jun, the founder of Xiaomi Company, still insists on giving an annual speech. On August 14th, Lei Jun’s fourth annual speech arrived as scheduled. The theme of this speech was "Growth", and it continued the speech mode of story+product in previous years: in the three-hour speech, the first half was Lei Jun’s personal speech, and the second half was the release of new products.

Lei Jun started with his study experience at Wuhan University, and he recalled his entrepreneurial dream when he read The Fire of Silicon Valley. At the age of 28, he became CEO of Jinshan, changing from a programmer to a manager; At the age of 40, Xiaomi was founded, and his dream gradually came into reality … In this speech, Lei Jun focused on the high-end strategy of Xiaomi mobile phone and the development plan of large model, but almost nothing was said about the car-making progress that the outside world was most looking forward to.

Image source: Xiaomi Company

Lei Jun’s "Growth"

As the first batch of programmers in China, Lei Jun entered the profession earlier than most of the internet tycoons who people are familiar with. As he mentioned in his annual speech, as early as August 1990, when he was a junior, he was "famous" in Wuhan Electronic Street with excellent technology, and earned his first pot of gold by writing software.

In 1992, Lei Jun joined Jinshan with Qiu Bojun after graduation, and he became the chairman all the way, making him the strongest "migrant worker". As early as 1998, when people were familiar with Ali and Tencent, Lei Jun had already served as the general manager of Jinshan Company. In 2007, after working in Jinshan for 16 years, Lei Jun finally led the company to be listed on the Hong Kong Stock Exchange, and then announced his "resignation" from Jinshan.

In 2010, after "retirement", Lei Jun, at the age of 40, founded Xiaomi, and grew into the largest mobile phone manufacturer in China in just four years. In July 2018, Lei Jun led Xiaomi to be listed on the Hong Kong Stock Exchange. In the previous list released by Hurun Research Institute, Xiaomi ranked 29th with a valuation of 244 billion. It shows that Lei Jun ranks 47th with a net worth of 75 billion RMB.

In April 2010, Xiaomi Company was founded.

Image source: Xiaomi Company

Although he brought out two listed companies in one hand and had already realized the freedom of wealth, Lei Jun did not choose to retire. In 2021, he started Xiaomi’s "second venture" and officially announced the construction of a car. In April this year, after the attack of generative AI, Xiaomi set up a big model team and began to bet on AI in an all-round way.

In the speech,Lei Jun officially announced the strategic upgrade of Xiaomi Technology, which can be summarized as "one idea, four key paths and principles"."One idea" is to choose the technical field with long-term value to human civilization and insist on long-term continuous investment. Lei Jun said in his speech: "People are the origin of science and technology. Xiaomi’s scientific and technological exploration should be valuable not only to human life now, but also to the creation, progress and development of human beings in the future."

Two long-term is the core of Xiaomi’s scientific and technological concept. In order to ensure its implementation, Xiaomi has established "four key paths and principles": deep cultivation of the underlying technology, long-term continuous investment, deep integration of software and hardware, and comprehensive empowerment of AI.

The importance of the underlying technology is self-evident, but it is not possible to see the results overnight, especially to test the patience, determination and vision of enterprises. In terms of R&D investment, Xiaomi’s R&D investment will be about 16 billion in 2022, a year-on-year increase of 21%. It is estimated that the total R&D investment in 2023 will exceed RMB 20 billion, and Xiaomi’s R&D investment in the next five years (2022-2026) will exceed RMB 100 billion. From 2017 to 2022, the compound annual growth rate of millet R&D investment reached 38.4%.

In view of the integration of software and hardware and the comprehensive empowerment of AI, the conference also disclosed the latest progress of Xiaomi’s large model, involving research and development, application and even enterprise organization production. It can be seen that in Xiaomi’s eyes, AI technology including large models is a kind of productivity. Xiaomi will embed AI capabilities into all aspects from internal organization to external experience, which is the real essence of AI sub-methodology-using AI to install super brains for business and products.

Image source: Xiaomi Company

Xiaomi mobile phone, the suffering and breakthrough of high-end

Smartphone is the starting point of Xiaomi’s establishment and one of its most powerful businesses at present. Compared with the past three speeches, Lei Jun’s speech this year is less painful and more successful. But the pressure on Xiaomi is not small.

In terms of main business, the decline of Xiaomi’s mobile phone revenue reached 20% in the whole year of 2022 and Q1 of 2023. From the perspective of the market, in Q1 and Q2 of 2023, Xiaomi maintained the third place in the global market, but fell out of the top four in the domestic market, with the largest decline among manufacturers.

On the other hand, according to Xiaomi’s previously released financial report for the first fiscal quarter of fiscal year 2023, Xiaomi ranked first among Android manufacturers in the price range of 4000-5000 yuan in mainland China in the first quarter, and its market share increased to 24.1% year-on-year. Shipments of high-end smartphones priced at 3,000 yuan and above accounted for a year-on-year increase of 4%, and smartphones ASP in mainland China hit a single-season high, with a year-on-year increase of over 18%.

Image source: Connected Insight

The increase in the proportion of high-end mobile phones has brought higher gross profit margin to Xiaomi, but the high-end strategy is not easy all the way..Three years ago, Lei Jun gave his first personal keynote speech on the 10th anniversary of Xiaomi on the stage of the National Convention Center, and announced the launch of Xiaomi 10 Ultra, the first smart phone product for the high-end market.

Xiaomi 10 played a "good start" for the high-end transformation of Xiaomi. Unfortunately, the good times did not last long. Xiaomi 11 and Xiaomi 12 suffered successive setbacks, which made it difficult to meet expectations and even made the company suffer serious losses. "Everyone has no idea how scary and stressful it is to be a high-end flagship loss." Lei Jun mentioned that investing heavily in high-end mobile phones once frustrated the team, and even he himself had a "heavy" Spring Festival in 2022.

At that time, Xiaomi focused on "stacking". On the way of blindly emphasizing parameters, we forget that the user experience is more important. Not only is it a financial loss, but the greater price is that Xiaomi’s internal team has questioned the high-end strategy.

Whether Xiaomi can do it or not has become a question buried in the bottom of every employee’s heart. For this reason, Lei Jun spent a lot of time communicating with the team and finally determined the brand strategy of sticking to the high-end route. Under the insistence of Lei Jun, Xiaomi 13 made a turnaround and achieved a breakthrough, which became the representative work of Xiaomi’s "from parameter leading to experience priority" in Lei Jun’s mouth.

The success of Xiaomi 13 completed a turnaround for Xiaomi.

Image source: Xiaomi Company

In Xiaomi 13 and its subsequent attempts, Lei Jun re-realized that a success is not universal, and the most important thing to do high-end mobile phones is to have systematic thinking. However, it must be admitted that when the mobile phone industry enters the stock market, the fierce competition in the high-end market cannot be underestimated, and high-end is a must for major mobile phone manufacturers.

From suffering to breakthrough, from being questioned to being recognized, Xiaomi’s high-end road is the most painful and rewarding growth for Lei Jun in the past decade. He said that in the face of fierce competition from Apple, Samsung and Huawei, only by insisting on high-end transformation can Xiaomi win living space for the future and force Xiaomi’s technological development. With Lei Jun’s cognitive growth,Xiaomi’s high-end road has also ushered in a new tone-high-end is not a multiple-choice question, it is the only way for Xiaomi’s development, and it is also a battle of life and death.

The MIX Fold 3 folding screen mobile phone released by Xiaomi this time.

Image source: Xiaomi Company

Cross-border car making is not only diversified.

In addition to the high-end mobile phone, Xiaomi’s core growth curve is the car-making project. However, at the press conference announcing the strategic upgrade, Xiaomi Automobile was intentionally or unintentionally diluted, which is an important part to judge the future development prospects of Xiaomi.

To understand the significance of automobile business to Xiaomi, we should not only look at Xiaomi itself vertically, but also look at the industry trend horizontally. From the perspective of Xiaomi’s ecology, it has been three years since it officially entered the new energy automobile industry in 2021. In the first phase of autonomous driving, Xiaomi invested 3.3 billion yuan in R&D expenses and set up a top R&D team with a scale of over 500 people.

In addition to investing heavily, Xiaomi also actively adopts ecological empowerment. At the beginning of Xiaomi’s autonomous driving technology, after the technical layout strategy of the full-stack self-developed algorithm was formulated, in addition to the exclusive team of over 500 people, many collaborative teams such as artificial intelligence laboratory, Xiaoai team and mobile phone camera department also gave strong support. The team delivered a large number of core technologies accumulated in the past years to Xiaomi Automobile with systematic technological innovation, making it form differentiated competitiveness.

Image source: Connected Insight

Horizontally, for modern people, "car" as a mobile space and a fixed space "home" together constitute the main scene of daily life. The space inside the car will become a high ground for technology companies, which is why mobile phone manufacturers build cars across borders, and the new forces of building cars are also testing the smart phone business.

Previously, Xiaomi has been deeply involved in mobile phones and AIoT for many years. Once the mobile scene card is completed, the closed-loop ecology of Xiaomi’s smart scene will be formed. Therefore,Building a car for Xiaomi is by no means a simple business diversification, or looking for a second growth curve, which has a deeper and deeper value, that is, completing the last link of Xiaomi’s intelligent ecology.

As an important part of Xiaomi’s business map, with the mass production of automobiles next year, Xiaomi will become the only technology company in the world to realize the complete self-research layout of mobile phones, automobiles and AIoT, and complete the closed-loop technology ecology of people and cars, and the moat of Xiaomi will be dug deeper. Since the production car has not yet appeared, Xiaomi has not pushed the car business to the center of the stage for the time being, but the hand left behind has hidden greater ambitions and territory.

Image source: Xiaomi Company

Looking back, Xiaomi is lucky: when he entered the smart phone industry in 2010, the mobile Internet feast just kicked off; When the eco-chain model was launched in 2014, smart life was becoming a new wave; When it enters the research and development field of bionic robots in 2020 and enters the new energy automobile industry in 2021, AI technology and automobile revolution are brewing a new wave of technological change.

Building a car is a new journey for Lei Jun, and its success directly affects the future of Xiaomi. As a latecomer, it is getting closer and closer to the mass production schedule, and the time left by the market for Xiaomi Automobile is already very urgent. "99% of the questions have standard answers. When you don’t understand, ask someone." Xiaomi’s next answer may also require Lei Jun to speed up the learning.

Source: City Boundary, Tiger Sniffing APP, Wall Street Technology Eye, Wired Insight, etc.

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David seidler, the screenwriter of The King’s Speech, died at the age of 86.


1905 movie network news According to foreign media reports, senior screenwriterbigdefendSeideler died at the age of 86. According to his agent, david seidler died while fishing in New Zealand on March 16th, local time. David seidler once relied onThe king’s speechWon the best original screenplay award at the 2010 Oscar, and the film also won the best film, director and leading actor at the current Oscar. He has also written plays for many films, such as Onassis: The Richest Man, Subversion Instruction, Pioneers, Stage Love and Our Days. 


Yan Junjun, founder of Football, commented: Creating a new era of football in China.

  Editor’s note:He is the founder of Football. He has been a China football reporter for more than 40 years. He witnessed and recorded the eventful years of China football in the past half century. He is Yan Junjun! Although he is over eighty years old, he still pays close attention to the development of football in China. After a new round of anti-corruption and anti-counterfeiting in China, Yan Lao wrote this article "Creating a New Era of Football in China" in his hometown of Wanning, Hainan, which is his profound thinking on football in China.

  Looking at the changes in the world football situation, we can only know the backwardness of Chinese football. It is disappointing that western professional football failed to shine brilliantly in the socialist countries with China characteristics.

  China is carrying out the socialist construction with China characteristics. China football can’t keep pace with the times and do nothing, which is quite criticized by Chinese people, and it can’t live up to the ardent expectations of China fans.

  In 2022, the success of Qatar Football World Cup was a sensation all over the world. This World Cup is full of China elements and China flavor. Such as venue construction, stadium advertisements and reception hotels, are basically built and put into operation by enterprises in China. The crowd laughed and said, "All China people went there, except the football team." The world’s elite football players who fight on the field just don’t see the players wearing the word "China". This kind of loss is beyond words. As the first generation of sports journalists trained in New China, the "trumpeter" who promoted the development of football in China, and the witness of China’s sports take-off, I felt lost and sad when I saw this situation, which can be said to have reached the level of "grief".

  Needless to say, China fans are disappointed by the absence of the national team from the World Cup, and their grief has reached an extreme level. Not only that, the rapid development of football has been blocked, and even the fans of small countries in Southeast Asia have paid great attention to it. However, they are not sad, but "mocking" to express their negative encouragement and refueling to China football. They don’t understand China’s disappointing football, because they don’t understand the reason why China’s football is so depressed. All the ridicule and sarcasm are out of sympathy and goodwill expectation. After all, China is a big country in Asia, and it is more qualified to win glory for Asian football. The development of football in China is not satisfactory. I am sorry for the expectations of the people in the new era and the people who are pursuing a better life. At this moment, we should use a slogan in the early days of building socialism to encourage them: "Go all out and strive for the top"! Be angry and try to fight.

  To create a new era of football in China is to strive to become an Asian football power and strive to rank among the world football powers.

  Nowadays, in order to optimize the capitalist pure market-oriented professional football for our use, we must first understand the history of world football development, study the law of professional football development, and improve the cognitive level of professional football attributes, but this requires great efforts.

  The World Cup is the most important sports competition in the world, with the strongest appreciation, the largest audience and the highest commercial value. It is generally believed that a country can hardly be called a sports power even if other sports are advanced, such as football.

  FIFA has more than 200 members, more than the United Nations. It is an unshirkable responsibility to develop football.

  In May 1928, FIFA decided to host its own World Cup at the Amsterdam Congress. With the unremitting efforts of then FIFA President Rimet and Secretary General Delaune, the first World Cup was held in Uruguay two years later in 1930.

  FIFA once shut China out of the world football family, and China missed the World Cup. It simply regarded the World Cup as "bourgeois madness", did not report or broadcast it, and defined the World Cup as "capital".

  According to statistics, a total of 5 billion people participated in, watched and paid attention to FIFA World Cup Qatar 2022; About 3.4 million people watched the ball on the spot; There are 93.6 million posts related to the World Cup on social media.

  From 1930 to 2022, FIFA held 22 World Cups, and the countries that won the championship were all located in Europe and America. These countries are all capitalist countries, and socialist countries have never won the World Cup. Therefore, some scholars in China have judged that professional football can only be realized in a mature capitalist environment if it wants to develop healthily. Professional football is a typical product of capitalism. Today, we introduce the professional football named Zi to the socialist land with China characteristics, which seems to be acclimatized, and it seems to be "getting twice the result with half the effort".

  But forty years ago, there was a familiar saying that "the market economy is not a patent of capitalism". Socialist China did business with other countries through the "the belt and road initiative", which was mutually beneficial and win-win, and refuted the "patent" theory.

  Today, China’s economic entity ranks second in the world. Eighty years ago, the slogan of "surpassing Britain to catch up with the United States" in rural Hainan was realized ahead of schedule in the new era of socialism with China characteristics.

  Can China scholars in the new era ask such questions? The World Cup is not the patent of capitalism. The key is to be good at injecting China characteristics and do a good job in football articles with "China characteristics".

  In fact, China is a land of geomantic omen. It has the advantages of developing people’s sports, actively participating in the international arena of competitive sports, and being among the world’s sports powers. There is no need to make a fuss about the corruption in China’s football field, but we must deal with it resolutely according to the current laws and policies, take it seriously and never tolerate it. In a word, it is "zero tolerance"! In addition, we must find the reason from the root.

  China’s failure in football is not entirely due to the corruption of the Football Association, while China’s football training mechanism, competition mechanism and talent selection mechanism are insufficient. At the same time, the professionalism and professional ethics of the football players in China are not up to standard. Those football powers are not directly related to the fact that the country is relatively rich and the Football Association is relatively clean and honest. The key is to cultivate outstanding football talents, the so-called "stars". Take the final in FIFA World Cup Qatar 2022 as an example. It was a close match between Argentina and France. Argentina led 2-0 in the first half, France tied 2-2 in the second half, and scored 3-3 in extra time, and Argentina won the final with 4-2. Throughout the audience, you can’t see the shadow of the country’s wealth, and you can’t see the help of the resourcefulness and decisiveness of the football associations of the two countries. It’s all the technical cooperation of 22 stars, specifically the footwork of Messi and Mbappé. In the end, it is the goalkeeper’s fighting skills, psychological quality and even luck. What I see is the selfless spirit of fighting for national honor with body language. This makes us understand that it is people, the players on the field and the coaches off the field who decide the victory or defeat of football.

  Unfortunately, in recent 30 years, China has not produced many valuable stars, and there is no "Rong Zhixing" after Rong Zhixing, which is really a difficult problem in China football. And the answer depends on the team of China Football Association to find out the problem and put forward the solution. It is necessary to lead the national football workers, crack it and hand over the answers that satisfy the people all over the country. Time waits for no one, 10,000 years is too long, seize the day, and within ten years, can you hand over the answer?

  The following three reasons, talk about the shortcomings of the development of football in China, hoping to attract people’s discussion.

  The first is the mechanism. Some sports in China, such as basketball (women’s), volleyball (women’s), table tennis, badminton, swimming, gymnastics and weightlifting, are in the forefront of the world, while other sports, such as track and field, are approaching the world level. The backwardness of football really does not conform to the law of the development of sports in China. It can be said that the development of football in China has not yet found a road suitable for the characteristics of China. To create a new road for the development of football in China, we must set up a Football Association team with China characteristics, which is suitable for China’s national conditions. Emphasis on characteristics is because China is a socialist country, and we must emphasize the strong leadership of the party and the state.

  At that time, when Comrade Wu Shaozu was the director of the State Sports Commission, Comrade Li Tieying, a member of the Political Bureau, personally cared, and a new atmosphere appeared in football. Today’s Football Association leaders, in addition to lacking authority, even lack courage and professional knowledge. In a word, they are not worthy of both ability and political integrity. China, Japan and South Korea began to reform football almost at the same time, but so far, we are at least twenty or thirty years behind Japan and South Korea. Some people say that professional football must be realized in a mature capitalist environment if it wants to take off. This view has a great market among some people. In today’s socialist China, with the western market economy concept and operation mode, we can do business with the developed countries in the world, and win each other for mutual benefit, and make China rich, and get better and better. Can’t China’s football become stronger without introducing the form of western professional football to China for operation? China people say no. They believe that as long as they are good at using the advantages of socialist countries, football, like other sports strengths, can climb the peak of world football. The football association with China characteristics must be combined with the reality of China’s football situation, otherwise, even if the FIFA president is hired as the president of the China Football Association, it will be difficult to move, acclimatized and accomplish nothing.

  Secondly, the talent selection system should introduce competition mechanism. The decision-makers (coaches) of China Football Association must be selected from the powerful figures in China, a strong sports province, especially a strong football province. In terms of players and coaches, China football has always been divided into north and south. The northern faction is represented by Liaoning and Dalian teams, while the southern faction is represented by Guangdong and Shanghai teams. Every World War I between the North and South teams is bound to stir up the whole country. However, since Ceng Xuelin left his post, most of the coaches of the national team were from the North, and the southern players who were good at technical flexibility were gradually neglected. Rong Zhixing, Gu Guangming, Zhao Dayu, Wu Qunli and other outstanding players no longer emerged.

  At that time, Nian Weisi, the president of the Football Association, was discerning and entrusted Su Yongshun with the responsibility of attacking the World Cup. He boldly used one-third of Guangdong players to play technical football, and almost rushed into the World Cup finals. Later, he failed, and the northern fans were dissatisfied. He criticized Su’s policy of "favoring Guangdong" by saying "China is a team from China". From then on, the strong and fierce tactics of long pass and high hanging led the team, lacking competition and single style, which made China football stand still. Even after Milu led China into a World Cup, it was well known that Japan and South Korea, as the hosts, vacated places in this World Cup, which facilitated China’s qualifying.

  In recent ten years, the China Football Association has been unable to open up the situation, mainly because the decision-makers are not qualified for both ability and political integrity. To form a new team of the Football Association, it is necessary to reuse those who have both ability and political integrity and combine the old with the new. Of course, we know that to cure the serious football addiction in China, we also need "old Chinese medicine practitioners". For example, Nian Weisi, the birthday girl in football, is an old-timer who has both ability and political integrity, wisdom and courage, and can fully participate in the "consultation" of the Football Association and make suggestions. Nian Weisi has a wide range of knowledge. Forty years ago, he once said that what a good cadre is is a person who can find problems and propose solutions to them, and solve them by this method. His understanding of football is simple and incisive. He thinks that football match is to be good at finding out the weakness of the opponent, making the opponent make mistakes, grasping the seven inches and killing the opponent. At the age of 90, his speech at the birthday party was in one go, full of sound and emotion, and his style remained the same. This kind of football "old Chinese doctor" has theory and practice, and can be used well. Moreover, there are many such "old Chinese medicine practitioners". Bi Xidong, a former sports reporter of China Youth Daily, is a rare wizard. Thirty years ago, he was the strategist of football reform in China. There is also one in Guangdong, that is, Dong Liangtian, former director of Guangdong Sports Commission. In the 1990s, he was a candidate for the president of China Football Association, but talents were rare. Guangdong authorities were unwilling to give up what they gave up, and Dong Liangtian stayed in the place.

  Dong Liangtian is a player and the absolute main force of the Guangdong team. After retirement, he is still committed to promoting football and promoting Guangdong football culture. He personally cooperated with large enterprises in Guangdong, set up the "Lixing Celebrity Football Club" and guided the training of young players in Guangdong, which achieved great results.

  Thirdly, there is a very important job, which is to improve the professionalism and professional ethics of the first-line players and form a correct outlook on life and mission.

  The China Football Association will launch a campaign to publicize and learn from Mr. Fok Ying-tung’s patriotism in the national football field. Mr. Fok Ying-tung’s efforts to develop sports in the motherland and improve the football level in China are irreplaceable by anyone. Mr. Fok Ying-tung is the first person in China to hold an important position in the International Olympic Committee and FIFA. It is necessary to make Mr. Fok Ying-tung’s patriotic spirit of fighting for national interests and national honor all his life carry forward in China football.

  Personally, I suggest that China Football Association move to Xiong ‘an, a new city in Hebei Province, which is in line with China people’s lottery customs and culture. I hope that China football will be "vigorous" and safe, steady and far-reaching.

  (Written in Wanning, Hainan on June 30, 2023, at the age of 80)