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The spring beauty market ushered in a turning point in demand, and brands rushed into the refined track.

Wake up in the spring, and the mood of wanting to be beautiful grows wantonly in the new spring.

According to the data released by the National Bureau of Statistics, the total retail sales of social consumer goods reached 7,706.7 billion yuan in January and February 2023, a year-on-year increase of 3.5%. Among them, the total retail sales of cosmetics was 65.6 billion yuan, up 3.8% year-on-year, achieving the first positive growth since August 2022, and the cosmetics market showed obvious warming momentum.

Recently, Vipshop joined hands with many well-known beauty brands to launch a consumer survey called # Vipshop Beauty Awakening Plan #, and based on the platform sales data, brand feedback and nearly 1,500 netizens’ responses from platforms such as Weibo, Xiaohongshu, bilibili and Zhihu, it released the "2023 Beauty Awakening Trend" (hereinafter referred to as "Trend"). Trend shows that since the beginning of this year, the trend of making-up first, refined demand and streamlined skin care has been remarkable, which has brought new development space and growth point to the beauty market.

Trend 1: under the recovery of the market, make-up is the first to start.

In the vibrant spring, bright makeup makes people feel happier and more confident socially. Benefiting from the full liberalization of consumption and social scenes, makeup consumption took the lead in the first quarter of 2023, which sounded the clarion call for the recovery of the beauty market.

According to the data of Vipshop, from January to mid-March, 2023, the sales volume of platform makeup increased by 6.24% month-on-month, among which lip makeup and eye makeup products increased the most obviously, increasing by 15.3% and 18.6% month-on-month. In terms of brands, the sales of domestic beauty brands, such as Huaxizi, Kazilan and Tangduo, have increased significantly, with an increase of 17.1%, 24.9% and 20.6% respectively.

Geographically, the sales of beauty cosmetics in first-tier and new first-tier cities have increased significantly. For example, the sales of beauty cosmetics in Beijing, Shanghai, Guangzhou and Shenzhen increased by 20% to 40% month-on-month, and the growth rates of Chengdu and Chongqing, the "most beautiful cities", both exceeded 80%. Among the top ten cities in beauty sales, Xi ‘an increased by 101.9% month-on-month, ranking first in the country in terms of growth rate.

Trend 2: The consumer demand is refined, and the subdivided track is optimistic.

With the refinement of consumer demand, more and more beauty brands further expand their product lines and capture opportunities to segment the track. Taking Tangduo as an example, in 2022, innovative products, such as high-gloss capacity-repairing disk and ultra-fine eyeliner, were introduced in addition to the dominant categories such as eye shadow and blush, which formed a more perfect product layout and quickly seized the market segment.

At the same time, consumers’ awareness of cosmetics has improved rapidly, which puts forward higher requirements for the brand’s product strength. The person in charge of the Lancer brand pointed out that many "component parties" are even familiar with the basic formula and efficacy features of the products, and the beauty track will continue to "roll the efficacy" and "roll the research and development".

In addition, the refinement of demand is also reflected in the consumption scene+style. The person in charge of Maybelline brand said, "With the stratification, diversification and refinement of consumer demand, beauty care brands gradually break the circle boundary and expand brand influence through topic innovation with different emotions and scenes."

Trend 3: quality consumption prevails, and subtraction skin care becomes a hot spot.

# vipshop Beauty Awakening Plan # Consumer survey results show that nearly half of the consumers surveyed have reported that their consumption mentality has tended to be calm in the past three years, and their choices have become more rational, paying more attention to product quality. "I used to buy what I used to buy, but now I prefer to be short of it, and I will choose products that are of good quality and suitable for me."

The person in charge of Maybelline brand believes that consumers’ pursuit for the quality and details of beauty products reflects a typical attitude towards self-satisfaction.

The ever-changing lifestyle is reshaping the relationship between consumers and beauty care. A person in the beauty industry said, "Under the influence of environmental awareness and healthiness, consumers are increasingly favoring products with natural raw materials and safe ingredients. In terms of makeup, more consumers began to’ do subtraction’, praised natural and clean makeup, bid farewell to exaggeration and pursue originality. "

After more than half a year’s market downturn, the prosperity of the cosmetics industry has greatly increased. Cosmetics are selling well during Valentine’s Day 214 and Women’s Day 3.8 this year, which also makes brands optimistic about the next market trend.

The person in charge of the Orange Blossom brand said, "When the overall social mobility returns to normal, the vitality of the market is increasingly displayed. More importantly, we have seen more confidence in the industry, which comes from the supply chain, channels, consumers, and even more from various brands in the industry. This makes us look forward to the overall recovery of the beauty industry. "

The person in charge of Vipshop’s beauty cosmetics said: "As the original intention of the Spring Awakening Plan, Vipshop hopes to join hands with beauty brands in spring and start from spring."

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Zhou Xun leads the annual box office stars Yang Mi and Jiang Yiyan to open a new pattern.


Movie actor box office ranking of the year


Zhou Xun and Chen Kun lead box office stars.


Yang Mi and Jiang Yiyan broke the pattern.

　　　 Recently, some netizens counted a box office ranking of movie actors in 2012, which summed up the film achievements of Chinese stars in the past year with box office data. Among the actors, Chen Kun was far ahead with more than 700 million, and Taiwan Province xiaosheng Mark Chao became a dark horse, ranking second with more than 400 million cumulative box office. As for actresses, Zhou Xun rode the dust with a cumulative box office of more than 1.1 billion, while Yang Mi and Jiang Yiyan, two post-80s actors, successfully broke the Hua Dan pattern of "four danshuangbing", ranking second and fourth respectively.

The actor’s fault phenomenon is serious. Mark Chao became the only one on the list after 80.

　　　 Judging from this annual box office list, the fault phenomenon of male actors is still serious, and several first-line superstars are still the mainstay of the box office power in the Chinese film industry. Chen Kun, Tony Leung Chiu Wai, Liu Qingyun and Nicholas Tse, four actors with considerable weight in the entertainment industry, firmly hold the first camp of box office male stars, and they have experienced the baptism of wind and rain for a long time. Among the post-80s actors, Mark Chao is the only one who stands out from the tight encirclement. By virtue of his performance in commercial blockbusters such as, and so on, he fought his way out, winning the position of box office runner-up and becoming a dark horse in Chinese film this year.

Yang Mi and Jiang Yiyan rose rapidly to take over from Zhao Wei and Zhou Xun.

　　　 As for actresses, the pattern of "Four Dances and Two Ices", which has always been recognized as the top position in the Mainland, was broken by three post-80s actors, namely Yang Mi, Jiang Yiyan and Liu Yifei. Among them, "model worker" Yang Mi has released six films, such as ""and ""this year, ranking second among actresses with a cumulative box office of 1 billion. After 80s, Jiang Yiyan, a powerful actor, rose rapidly with her amazing performances in China and Shanghai, and won both word-of-mouth and box office. The rapid rise of two post-80s actresses has brought a lot of fresh blood to China’s screen, but their industry influence is different. Although Yang Mi has many works, her reputation is not satisfactory, but her popularity is as attractive as Zhao Wei’s. Jiang Yiyan, on the other hand, takes the acting route. Her spiritual and vivid performances make her more brilliant than her co-actress, and many media also evaluate her as the most potential successor to Zhou Xun. Zhang Ziyi, Xu Jinglei, Li Bingbing and Fan Bingbing, who have few works this year, are all off the list.

truth

Emperor gaozu Liu Bang was three years younger than Qin Shihuang. Ying Zheng was ten years old when he was king of Qin. When Liu Bang was 34 years old, the State of Chu was destroyed by the State of Qin and Liu Bang became a national of Qin. Later, Liu Bang became the director of Surabaya Pavilion at the age of 49 and died in the sand dune. At the age of 46, Liu Bang still worked as the director of Surabaya Pavilion. After the escape incident, he led hundreds of prisoners to take the corvee in Mount Li and became a mountain king in Mangdang Mountain. At the age of 48, Liu Bang became a legend from the director of Surabaya Pavilion. It’s an inspirational myth. Nowadays, online writers never dare to write like this because it’s so bizarre. That’s the truth. Everything is true.

Twenty-two years later, the game that ＂created turn-based online games＂ came back.

Speaking of the Stone Age, it will probably be familiar to some post-80/90 players.

This game, produced and distributed by a Japanese company, is a bit "elderly". When it entered China in 2001, Stone Age quickly became a popular work with its lovely painting style, unique turn-based design and fresh "primitive" world view.

On this map of the ancient "mainland game share" circulating on the Internet, it shows that the Stone Age could even suppress the powerful players such as legend and occupy the first place in the market as a cartoon-style game, which also shows its excellent game quality at that time.

Even if Stone Age jumped halfway and switched from free to "point card" payment on time, the number of games was still rising steadily, and easily exceeded 200,000 users in 2003.

The influence of the Stone Age is not only reflected in the player group, but also affects a large number of game developers. For example, turn-based online games such as "Westward Journey" later have many shadows of the Stone Age. From this perspective, it can also be said that it is the originator of turn-based games in China.

However, the Stone Age, which was popular for a short time, soon fell into a copyright dispute.

After the Stone Age came out, its developer, JSS Company of Japan, went out of business before the harvest. Later, Huayi Company, a domestic agent, updated the game version by itself. However, the problem followed. Huayi was quickly taken to court by the JSS subsidiary DIGIPARK because of the game agency problem, and eventually lost the case. The Stone Age game was also discontinued in China in 2008.

After that, DIGIPARK authorized Shengsi, but the latter never managed this IP well, and soon stopped operating. Subsequently, the stone age in China entered an era of rampant private servers. For ordinary players, it is often unacceptable to have no stable game environment. In this way, a game with great potential slowly became lonely.

Under the background of the times, business failures are embarrassing, but players’ eyes are discerning, and good games will be remembered by players. In bilibili related video underground, or in the player forum community, we can always see such a similar comment, "I spent 200 lucky money playing with stone tools that year, which is the most memorable time".

Yes, until now, 23 years later, this "Stone Age", which created a turn-based online game, found Tencent, a reliable agent with deep pockets, and developed a genuine sequel "The Stone Age: Awakening" based on two sides, and finally ushered in a new chapter-

But to tell the truth, Stone Age was a game more than 20 years ago after all. It is a great challenge for the development team to get it done now, and to meet the current market and give the old players a satisfactory answer sheet.

Therefore, the most important thing that Stone Age: Awakening does in the game is to restore those classic elements to the maximum extent.

Do you remember the Abu Cave in the Stone Age?

Let’s talk about the map of the game first.

In "The Stone Age: Awakening", the production team took the classic stone map as the blueprint and cooperated with the brand-new 3D modeling technology to create a higher-definition Nice continent. Whether it is the fishing village, Gaga village, Samgill village, Katan village that players are familiar with, or classic maps such as Jim Island and Bora Island, they are all presented here.

In every map, it is not difficult for us to find some details that we once remembered. Such as shell houses in fishing villages, tree houses in Gaga villages and statues in Samgill villages. ……

Samjier village

In fact, "The Stone Age: Awakening" has restored the landmark buildings and map details in every map. After entering the game, players can freely explore every corner of the map, stroll on the land of Nice and enjoy the scenery along the way.

Marinasi fishing village

But when it comes to the memory of stone tools, I think the pet in the game is what every "lime" remembers the most.

As the soul play in Stone Age games, every old player spent quite a long time with his pet. Here, pets are not only npc they meet in the game, but also friends and partners of each other. They have experienced countless adventures and growth together and established a deep emotional connection. …

Therefore, the reduction degree of pets affects the players’ expectations for The Stone Age: Awakening.

The good news is that in the Stone Age: Awakening, the version of the Stone Age 2.5 "Legend of the Elf King" was optimized to reproduce the extremely rich pet species in the game, including Tyrannosaurus, Chicken, Renlong, Lei Long and Tiger in the memory of the old players.

The appearance of the pet has also been faithfully restored according to the appearance of the classic pet, such as the red hair on Yangchilos’ head, Beruca’s sharp white teeth, and Badoran’s big mouth ….. Every detail makes the old players seem to overlap with their memories.

What’s more, the application of 3D modeling also allows players to observe every detail of pets by rotating. If you find that Machine Storm’s figure is bigger than you remember, maybe he has secretly gained weight in these twenty years.

Generally speaking, the game has created a highly restored maypan, which is undoubtedly a regret and expectation for many old players. After entering the game, they can feel the familiar atmosphere of the Stone Age again, explore the maps that once left memories, and see the familiar buildings and details. This super-high degree of reduction is undoubtedly an important emotional touch for old players, and really return to that "place where dreams began";

At the same time, for new players, this is also a brand-new world and experience. They can feel the unique customs and charm of the Stone Age by freely exploring every map, every village and even every war pet. The upgrade of the game on the basis of ensuring restoration, such as the improvement of modeling quality and the design of two-terminal intercommunication, can also attract new players to enter this fascinating world.

In the gameplay, pet cultivation is still one of the core gameplay.

The process of catching pets is very simple, that is, catching young pets through fighting and then carrying out your own training plan. Each pet acquired by the player in the game will have different element attributes, growth values and growth upper limit;

Each pet’s four-dimensional attributes will have a growth value, which forms a variety of gears for different pets from ordinary, excellent to perfect. However, we don’t have to worry about our pet growth value. Players can transform their pets through "metempsychosis" to improve their life, attack, defense and agile growth rate attributes. Pets with low values can also become potential stocks.

In terms of combat system, The Stone Age: Awakening still continues the turn-based combat gameplay in the end tour, and the combination of human, pet and riding pet becomes the core unit of game combat.

But further, The Stone Age: Awakening adopts a turn-based combat design that pays more attention to strategy.

In the battle, players need to know their roles deeply and match their equipment, pets and elves reasonably. Players need to choose different types of pets according to the fighting situation to improve the winning rate, and in team fighting, the cooperation between teammates is also very important. No matter the combination of equipment, the matching of pet skills, and when to change pets, there are different ideas to carry out the operation;

Therefore, in this combat system, factors such as character attributes, elves, pets and equipment will have an important impact on the combat results, which greatly increases the gameplay and the sense of participation of players, so that players can still try traditional gameplay today;

In fact, such a changeable fighting experience highlights the essence of turn-based games, which will be a more challenging and strategic way of fighting for those players who like turn-based games. Players need to constantly think and adjust tactics in order to win.

In addition, the game also incorporates the common daily activities and side tasks of MMORPG games, but fortunately, players are not forced to participate in these activities to get rewards. On the contrary, daily tasks play a more guiding and guiding role in familiarizing players with the gameplay.

These daily activities include various tasks and challenges, such as daily copies, daily tasks and so on. Players can choose to participate in the activities according to their own preferences and time. The rewards of these activities are not mandatory requirements in the game, but more like giving players some extra benefits or small surprises.

The main purpose of daily tasks is to help players get familiar with the gameplay and system of the game, and at the same time, they can get some rewards such as game resources, experience values or equipment by completing the tasks. This design makes players more free in the process of exploring the game world, and they can choose to participate in daily activities according to their own preferences and time, without feeling cumbersome or stressed.

Time flies, if it is counted from the beginning of the birth of the Stone Age, it has been 23 years now. As a classic online game, it has accompanied countless players through the green days and brought us real fun and precious memories. Whether it is the ignorant years of first contact with the game or the experience of groping for growth in the game, it has become an irreplaceable precious memory in every player’s heart.

After years of hard work, Stone Age can finally tell you that they are coming back again. Memories and experiences of the past have given us strength, and the new era has taken a concrete shape. Maybe we can really go back to that warm and happy era and explore, fight and grow together with other players here.

Andy Cole： Manchester United can’t spend 100 million pounds on Kane, and then have to buy someone again in two years.

Live on May 20 th, Andy Cole, a famous Manchester United player, was interviewed by the media a few days ago. He called on the Red Devils not to spend huge sums of money to introduce Kane.

Cole said: "Manchester United can’t find a short-term solution again. They can’t spend 100 million pounds to buy Kane, and then two years later they say that Kane is 32 years old and needs to buy another striker. Manchester United can’t put themselves in this situation again."

"When you look at the famous centers in Manchester United’s history, you will see players like Van Persie, but the crazy thing is that Van Persie has only been with Manchester United for two years. Since then, Manchester United has always bought strikers every two years."

"It’s ridiculous that a club like Manchester United can’t always change strikers every two years. They now know that they must sign someone who can play for the club for five years. "

"I like Osman. With the way I saw him playing in Naples, if he comes to Manchester United, he can succeed."

"He is very strong and has good physical fitness. He can open the team formation and impact the opponent behind him. He can score from the flank position, head the ball, cross the ball, and have good skills at his feet. He is very comprehensive. When it comes to data, it depends on whether your data can prove that the money spent by the club is worth it, because if Manchester United spends 120 million pounds on Osman, the budget will be gone. "

Heavy! Summary and Interpretation of Smart Sensor Industry Policies in China and 31 Provinces and Cities in 2023 (Full)

Major listed companies in the industry:Bichuang Technology, Minxin Co., Ltd., Sifang Optoelectronics, Senba Sensing, AVIC Electric Testing, Riying Electronics, Silanwei, etc.

Core data of this article:Relevant national policies for smart sensor industry; Relevant policies of smart sensor industry in various provinces and cities

1, the policy process map

In recent years, emerging industries such as the Internet of Things and the mobile Internet have developed rapidly. As the basic core components of the next generation information technology industry, such as the Internet of Things, artificial intelligence and industrial Internet, smart sensors are in a rapid development stage. The state has issued a series of policies to support the development of smart sensors, with the policy focus on accelerating the breakthrough and iterative application of basic theories, basic algorithms and equipment materials.

2. Summary and interpretation of national policies

-Summary of national smart sensor industry policies

-Interpretation of the development direction of smart sensor industry at the national level

In March, 2021, the 14th Five-Year Plan for National Economic and Social Development in People’s Republic of China (PRC) and the Outline of Long-term Goals in 2035 was officially released, which proposed to strengthen the research and development of key materials such as integrated circuit design tools, key equipment and high-purity targets, make breakthroughs in advanced integrated circuit technology and characteristic processes such as insulated gate bipolar transistor (IGBT) and micro-electromechanical system (MEMS), upgrade advanced storage technology, and develop wide-band semiconductors such as silicon carbide and gallium nitride. In policy, the state supports the construction of a complete industrial chain of smart sensors, including key equipment and key materials in the upstream, encourages miniaturization of MEMS, and encourages the application of smart sensors in downstream industries, automobiles, consumer electronics, homes and other fields. The release of the “Fourteenth Five-Year Plan” policy is conducive to promoting the construction of related key projects and technological breakthroughs, promoting the collaborative innovation of industrial Industry-University-Research, and deepening industrial chain cooperation.

3. Summary and interpretation of policies at the provincial and municipal levels

—— Summary of smart sensor industry policies in 31 provinces and cities of China.

-31 provinces and cities intelligent sensor industry development goal interpretation

During the “Fourteenth Five-Year Plan” period, some provinces and cities put forward clear development goals for the smart sensor industry. For example, Shandong Province strives to achieve a revenue of 30 billion yuan from the main business of smart sensors by 2023. Seize the period of strategic opportunities in which the Internet of Things is developing rapidly, the smart sensor market is exploding and growing, and technological innovation is highly active, and make a number of leading enterprises in smart sensor design, manufacturing, packaging and testing and system integration bigger and stronger, and drive the formation of a 100 billion-level industrial scale. The details are as follows:

For more research and analysis of this industry, please refer to Prospective Industry Research Institute.China Smart Sensor Industry Market Prospect and Investment Strategic Planning Analysis ReportAt the same time, Forward-looking Industry Research Institute also provides industrial big data, industrial research, industrial planning, park planning, industrial investment promotion, industrial map, industrial chain consultation, technical consultation, IPO fundraising feasibility study, IPO business and technology writing, IPO working paper consultation and other solutions.

Samsung Argentina team uniform： Messi’s son Ciro’s birthday, archangel Di Maria sends a blessing!

March 10th is the birthday of Ciro, Messi’s youngest son. antonella, a “baby-basking maniac”, took photos of Ciro and wrote, “Happy birthday! You will always be our baby. ”

Ciro, the youngest son of Messi and antonella, stood in front of the camera with his hands akimbo in Argentine No.10 jersey on his birthday. This jersey is obviously printed with three stars, which is the latest style jersey after Argentina won the championship.

At the same time, antonella also showed Ciro when he was a child, just like Messi when he was a child.

It is worth noting that shortly after antonella sent a message, the archangel Di Maria sent a blessing, “Happy birthday to Ciro, have a nice day!”

I always thought that Di Maria was the archangel guarding Messi on the field, but I didn’t expect this uncle to bless Ciro at all!

Antonella has always been very proud of having a lovely son like Ciro. Perhaps, she has seen another football genius growing up quietly. I wonder if Ciro will become an excellent player like Messi when he grows up?

Welcome to leave your valuable comments in the comments section, thank you!