标签： 上海贵族宝贝

　　BEIJING, Oct. 11 (Xinhua) According to Singapore’s Lianhe Zaobao, he met with Singaporean florist Li Guoxiong for an interview at the Botanical Garden, and he led him to walk the rainforest trail in the garden, slowing down while talking and immersing himself in the embrace of nature. You can’t see gorgeous flowers in the tropical rain forest area, but there are some nameless trees and green leaves. Li Guoxiong explained the characteristics of various leaves with great interest, and then described the posture of these plants with rich imagination.

　　Born in Hong Kong, Li Guoxiong (53 years old) has been engaged in floral creativity for 18 years. He analyzed: "Florists are different from flower arrangers, who generally refer to people engaged in flower arranging industry. Florists specialize in building art with natural flowers and trees, examining the world from the high platform of art, and pursuing the unknown field from afar. Floriculture works are in the same position as visual arts such as sculpture, painting and photography. "

　　Take the place of Taitai in class and love floriculture.

　　A piece of rotten wood, several leaves and several budding buds, if we look closely at Li Guoxiong’s floral creation, we can really figure out the layers of meaning from it, just like a work of art waiting for you to appreciate it.

　　"I have a strong interest in art since I was a child, especially things related to Chinese culture. I like observing things. Although I like flowers and trees, I have never thought of engaging in floral creation. In 1990, our family immigrated from Hong Kong to Sydney, Australia. At that time, we planned to do business with our wife in the flower shop. My wife signed up for the Western Flower Arrangement Course at Sydney Institute of Technology, and just before the course started, I found that I was pregnant and felt unwell, so I crustily skin of head took the place of my wife.

　　"The first class was not very satisfactory, and I was in a hurry. Fortunately, after tempering, I made progress in my studies and built up my confidence. The love of flower arrangement was born under such accidental circumstances. "

　　The flower shop didn’t open in the end, but the flower arrangement course allowed Li Guoxiong to explore his potential talents.

　　Combine the essence of eastern and western floral art

　　Li Guoxiong’s teacher greatly appreciated his craft and invited him from many students to assist in the Christmas floral arrangement of Sydney Opera House, which greatly encouraged Li Guoxiong, who began to master floral skills. The teacher even encouraged him to take part in all kinds of floral creative competitions. Although he initially fell out of Sun Shan, after observing the winning works, he won the first and second prizes several times in the following competitions and became the Chang Shengjun of the Australian floral competition.

　　At the same time, Li Guoxiong’s interest and enthusiasm for flower arrangement extended to japanese ikebana, where he studied with Seiseki Umemura, a Japanese grass moon teacher, and also studied floral art and theory with Norman Sparnon, a famous Australian floral master, and obtained a license as a flower instructor.

　　"I combine the oriental flower pattern with the essence of western floral art, and my works are full of’ gentle wind’ and rhythm. This kind of creativity has won a good response in the floral industry in Australia and Britain. There are many kinds of flowers in Sydney, and there is no shortage of wonderful floral products, which has taught me a lot. " Li Guoxiong said it.

　　He once held a solo exhibition in the Japanese Association.

　　Li Guoxiong and his wife Yang Peiyi both graduated from the National Taiwan Province University. He majored in archaeology and anthropology, while his wife studied China literature. After graduation, the couple returned to Hong Kong to engage in education for several years. After immigrating to Australia, Li Guoxiong took a half-course in flower arrangement and completed a master’s degree in theology. In 2004, he came to Lion City with his family for missionary work, and his decision to settle in Singapore was closely related to his floral creation.

　　"In 2005, I held a personal floral photography exhibition at the Japanese Association through the recommendation of a Japanese lady, Kato Hui. I created these works in Sydney, and I felt that the life of floral products was short, so I preserved them with images. The response of the exhibition was very good. I am glad that the Japanese who came to watch it can accept the fresh combination of traditional flower patterns and western-style floral art. It is undoubtedly a great affirmation to know that both the East and the West agree with my creative style. "

　　The following year, Li Guoxiong published his own floral photography collection "Golden Wind". The wife beside shared: "Thanks to the efficiency of Singapore, we successfully published this floral album. From design to printing, the responsible company has demonstrated a superb level. We are very satisfied with the quality of the book and have a good impression on Singapore. In addition, Singapore’s multicultural and comfortable living environment are the reasons for choosing to stay. "

　　It is worth mentioning that "Golden Wind" won the gold medal in the authoritative international publication exhibition, which was highly appreciated and recommended by major international flower fairs.

　　Take local materials in the lion city

　　How has Li Guoxiong’s creation changed since he settled in the Lion City?

　　"Australia has four distinct seasons, and the vast natural environment has a great influence on my creation. Coming to tropical Singapore, it is not easy to choose flowers because of the small space, so it is a new test to create in a limited environment. I have a soft spot for Nanyang store house culture, and I created a floral product with the theme of Chan Museum in Nilu.

　　"This is a beautiful blue house, which creates the atmosphere of the old building through floral art.. Blue utensils symbolize the house, the gaps in palm leaves represent the shutters of the house, and orchids are unique to Singapore. "

　　Li Guoxiong is an artist who understands life because of his meticulous observation of things and delicate mind, and drawing materials from trivial matters or chores around him. He said that the first house he lived in the island was the Longmen Mansion on Wuyuan Road in Spottish, and there was a vast jungle opposite his home. He spent a long time there meditating and looking for new creative materials.

　　He gradually realized that the leaves in Singapore were actually full of beauty, just like palm trees that he had never seen in other cities. "Floriculture creation doesn’t have to be dominated by flowers. There are layers of leaves, not full of green leaves. I occasionally put a few dead leaves into my works to express the normality of life. This is the creative concept I call’ winning in defeat’. "

　　Give full play to Nanyang characteristic culture

　　Li Guoxiong’s family of four has the right of permanent resident in Singapore. His wife is a Chinese teacher in an international school. Their two children, aged 18 and 14, are studying in an international school where his wife teaches.

　　Having lived in Hong Kong, Taipei, Sydney and Lion City, Li Guoxiong believes that the greatest feature of Singapore stems from the diversity and integration atmosphere of the four major races. He believes that the island countries have made progress in promoting the development of culture and art in recent years; In addition, Singapore is located in an important hub and is adjacent to many Southeast Asian countries, so it should influence each other, absorb and integrate, and give play to the unique artistic culture of Southeast Asia. (Mai made a special trip)

　　0.5 kilograms of oil, 100 yuan!

　　On March 16, the 2021 Hubei Rapeseed Flower Festival opened in Shayang County, Jingmen. At the scene, a high-end rapeseed oil produced in Jingmen attracted attention. After purchasing it, some tourists said: "This is a high-end edible oil produced in Hubei. When you go back, you must let your family try it."

　　The tourists refer to "high-end edible oil" as high-oleic-acid rapeseed oil, named after a high-oleic-acid rapeseed variety developed by Fu Tingdong, an academician of the Chinese Academy of Engineering.

　　To promote high-oleic acid rapeseed varieties and create an upgraded version of "double-low" rapeseed, Hubei took the lead in the industrialization of high-oleic acid rapeseed oil in the country, and thus led Hubei’s "one pot of oil" project to embark on the road of high-quality development.

　　Hubei rapeseed oil　

　　Faded out of the market　

　　Rapeseed is the most advantageous bulk crop in Hubei and an important raw material for domestic vegetable oil. Hubei rapeseed area and output rank among the top in the country all year round. Rapeseed "double low" (low erucic acid, low glucosinolates) has a high rate of rapeseed, good color, full kernels, and high oil yield. The commercialization rate exceeds 50%, ranking first in the country.

　　However, it is regrettable that, as a major province of rapeseed, Hubei does not have a rapeseed oil brand that can be as famous as Luhua, Fulinmen, and Golden Arowana.

　　According to the information from the Hubei Provincial Rape Office, there are many rapeseed oil processing enterprises in Hubei, including more than 30 leading enterprises at the provincial level, but the scale is not large. There are only two enterprises with sales of over 100 million yuan, and most of the brands are not well-known enough.

　　"There are many reasons why the Hubei rapeseed brand is not strong enough, such as the impact of foreign imported oil, insufficient financial support, and the low degree of agricultural industrialization, but the deeper reason is that Hubei enterprises are not liberated enough and the market consciousness is not strong." Yin Liang, director of the provincial oil and vegetable office, pointed out the problem pointedly.

　　The most outstanding manifestation of Hubei rapeseed oil enterprises’ lack of market awareness is the lack of publicity and promotion, which has caused consumers’ awareness of rapeseed oil to remain in the 1980s and 1990s.

　　At that time, the Hubei grain and oil market was dominated by rapeseed oil, accounting for more than 90% of the market share. At that time, due to technical limitations, rapeseed oil contained as much as 40% erucic acid, which caused rapeseed oil to leave a bad impression on people such as "black color, heavy soot, and green smell". Around 2000, under the impact of edible oils such as salad oil and peanut oil, Hubei rapeseed oil gradually faded out of the market.

　　In fact, since the 1990s, our province has begun to promote the "double low" rapeseed variety cultivated by the team of academician Fu Tingdong of the Chinese Academy of Engineering and the expert team of the China National Petroleum Institute. "Double low" rapeseed oil not only improves the appearance and taste of rapeseed oil, but also significantly improves the beneficial nutrients of rapeseed oil, which is low in saturated fatty acids and beneficial to human health.

　　Hubei also has a number of grain and oil companies producing "double low" rapeseed oil, but due to various reasons, companies do not pay enough attention to product feature promotion and brand promotion. Healthy "double low" rapeseed oil is not popular, and it has not been able to capture the minds of consumers.

　　differential advancement　

　　"Double Low" Rape Upgraded Edition　

　　"To build the Hubei rapeseed oil brand, we must integrate forces and concentrate resources to support the rapid growth of enterprises in sub-sectors." Yin Liang introduced that in recent years, Hubei has continued to increase its support for the rapeseed industry and support Hubei rapeseed oil enterprises to become bigger and stronger.

　　In 2018, focusing on the high-end consumer market, Hubei Province established a high-oleic acid rapeseed industry.

　　High oleic acid rapeseed can be regarded as an upgraded version of "double low" rapeseed. Generally speaking, the oleic acid content of "double low" rapeseed oil is about 60%, while high oleic acid rapeseed oil has more than 72% oleic acid content on the basis of "double low". Olive oil, which is recognized by the world as a vegetable oil, has an oleic acid content of about 72%. High oleic acid rapeseed oil has a similar oleic acid content to olive oil, with lower saturated fatty acids and contains a variety of essential fatty acids. Its fatty acid composition quality exceeds that of olive oil.

　　Jingmen is an important base for rape production in Hubei. Hubei Province took the lead in testing and demonstrating high-oleic acid rape varieties selected by Huazhong Agricultural University in Jingmen, and adopted a "seven unified" management model, that is, unified standards, unified seed supply, unified field management, unified acquisition, unified storage and transportation, unified brand, and unified sales. In the acquisition process, a price increase of 2 yuan/kg was adopted to promote the planting of high-oleic acid rape. In 2021, the planting area of Jingmen high-oleic acid rape reached 300,000 mu, ranking first in the country.

　　The production of high-end rapeseed oil requires a high-end production line. In 2020, Hubei Jingpin Oil Co., Ltd. was established by Hubei Nonggu Industrial Group, a local state-owned enterprise in Jingmen City, and an advanced production line was introduced to be responsible for the production of high-oleic acid rapeseed oil. At the end of that year, the company produced the first batch of about 7,000 tons of high-oleic acid rapeseed oil, which was approved for listing after passing the inspection.

　　"For the production process and quality safety of high oleic acid rapeseed oil, we are confident that it can meet the standards. Now the most important thing is to make consumers recognize it." Xia Weijun, deputy general manager of Hubei Jingpin Oil Co., Ltd., said that the factory is designed to have an annual output of 200,000 tons. At present, the output is only about 6,000 to 7,000 tons.

　　The promotion of high oleic acid rapeseed varieties has found a differentiated development route for Hubei rapeseed oil brands. According to the data of the Provincial Oil and Vegetable Office, rapeseed has a high double-low rate, good color, full kernels, and high oil yield. The commercialization rate exceeds 50%, ranking first in the country.

　　Hubei rapeseed oil　

　　Appearing in Times Square, USA　

　　How to break through on the consumer side is the biggest pain point and difficulty for Hubei rapeseed oil brands.

　　At the government level, the Provincial Department of Agriculture and Rural Affairs has launched the "Regional Public Brand of Agricultural Products" strategy since 2018, and strives to improve the market share and brand reputation of high-quality agricultural products in Hubei through the demonstration and leading role of public brands.

　　High oleic acid rapeseed oil is one of the regional public brands vigorously promoted in Hubei, with Jingmen as the main battlefield. In 2019, Jingmen launched the regional public brand "Jingpin Mingmen" of agricultural products with the core connotation of "China Nonggu · Longevity Jingmen", and decided to use public branding as the development engine to promote the development of key agricultural industries, rural revitalization and farmers’ income and wealth.

　　In the past two years, "Jingpin Mingmen" based on high oleic acid rapeseed oil has gone national and global through media at all levels. In December 2019, it appeared on the Nasdaq big screen in Times Square, New York, USA, and covered 2 billion people.

　　Brand promotion continues to make efforts, and high-oleic rapeseed oil is gradually recognized by the market, but it is still not a day’s work to move from a brand to a famous product.

　　A Jingmen executive who produces high-oleic-acid rapeseed oil admitted that although high-oleic-acid rapeseed oil is of high quality and healthier, it still needs greater promotion due to the long-term bad impression on consumers.

　　The executive also revealed that the company has been discussing whether to replace the words "high-end rapeseed oil" on the packaging with "high-end edible oil" to make it more acceptable to consumers.

　　Hu Youjun, chairperson of Hubei Nonggu brand management joint stock company, introduced that high oleic acid rapeseed oil is the standard of olive oil, and the next step will be to enter the first-line market through dealers in Beijing, Shanghai, Guangzhou and Shenzhen, and then promote it to the whole country after forming a word-of-mouth.

1905 movie network news On March 6, actor Chen He posted an interactive photo with his daughter An An. In the photo, An An wears a crown and a lavender sequined dress, which is very cute.

Chen He called An An "my little princess" and kissed through the glass door.

The netizens were "cute" by Chen He’s daughter, and they left messages praising her for being cute.