标签： 上海贵族宝贝

　　0.5 kilograms of oil, 100 yuan!

　　On March 16, the 2021 Hubei Rapeseed Flower Festival opened in Shayang County, Jingmen. At the scene, a high-end rapeseed oil produced in Jingmen attracted attention. After purchasing it, some tourists said: "This is a high-end edible oil produced in Hubei. When you go back, you must let your family try it."

　　The tourists refer to "high-end edible oil" as high-oleic-acid rapeseed oil, named after a high-oleic-acid rapeseed variety developed by Fu Tingdong, an academician of the Chinese Academy of Engineering.

　　To promote high-oleic acid rapeseed varieties and create an upgraded version of "double-low" rapeseed, Hubei took the lead in the industrialization of high-oleic acid rapeseed oil in the country, and thus led Hubei’s "one pot of oil" project to embark on the road of high-quality development.

　　Hubei rapeseed oil　

　　Faded out of the market　

　　Rapeseed is the most advantageous bulk crop in Hubei and an important raw material for domestic vegetable oil. Hubei rapeseed area and output rank among the top in the country all year round. Rapeseed "double low" (low erucic acid, low glucosinolates) has a high rate of rapeseed, good color, full kernels, and high oil yield. The commercialization rate exceeds 50%, ranking first in the country.

　　However, it is regrettable that, as a major province of rapeseed, Hubei does not have a rapeseed oil brand that can be as famous as Luhua, Fulinmen, and Golden Arowana.

　　According to the information from the Hubei Provincial Rape Office, there are many rapeseed oil processing enterprises in Hubei, including more than 30 leading enterprises at the provincial level, but the scale is not large. There are only two enterprises with sales of over 100 million yuan, and most of the brands are not well-known enough.

　　"There are many reasons why the Hubei rapeseed brand is not strong enough, such as the impact of foreign imported oil, insufficient financial support, and the low degree of agricultural industrialization, but the deeper reason is that Hubei enterprises are not liberated enough and the market consciousness is not strong." Yin Liang, director of the provincial oil and vegetable office, pointed out the problem pointedly.

　　The most outstanding manifestation of Hubei rapeseed oil enterprises’ lack of market awareness is the lack of publicity and promotion, which has caused consumers’ awareness of rapeseed oil to remain in the 1980s and 1990s.

　　At that time, the Hubei grain and oil market was dominated by rapeseed oil, accounting for more than 90% of the market share. At that time, due to technical limitations, rapeseed oil contained as much as 40% erucic acid, which caused rapeseed oil to leave a bad impression on people such as "black color, heavy soot, and green smell". Around 2000, under the impact of edible oils such as salad oil and peanut oil, Hubei rapeseed oil gradually faded out of the market.

　　In fact, since the 1990s, our province has begun to promote the "double low" rapeseed variety cultivated by the team of academician Fu Tingdong of the Chinese Academy of Engineering and the expert team of the China National Petroleum Institute. "Double low" rapeseed oil not only improves the appearance and taste of rapeseed oil, but also significantly improves the beneficial nutrients of rapeseed oil, which is low in saturated fatty acids and beneficial to human health.

　　Hubei also has a number of grain and oil companies producing "double low" rapeseed oil, but due to various reasons, companies do not pay enough attention to product feature promotion and brand promotion. Healthy "double low" rapeseed oil is not popular, and it has not been able to capture the minds of consumers.

　　differential advancement　

　　"Double Low" Rape Upgraded Edition　

　　"To build the Hubei rapeseed oil brand, we must integrate forces and concentrate resources to support the rapid growth of enterprises in sub-sectors." Yin Liang introduced that in recent years, Hubei has continued to increase its support for the rapeseed industry and support Hubei rapeseed oil enterprises to become bigger and stronger.

　　In 2018, focusing on the high-end consumer market, Hubei Province established a high-oleic acid rapeseed industry.

　　High oleic acid rapeseed can be regarded as an upgraded version of "double low" rapeseed. Generally speaking, the oleic acid content of "double low" rapeseed oil is about 60%, while high oleic acid rapeseed oil has more than 72% oleic acid content on the basis of "double low". Olive oil, which is recognized by the world as a vegetable oil, has an oleic acid content of about 72%. High oleic acid rapeseed oil has a similar oleic acid content to olive oil, with lower saturated fatty acids and contains a variety of essential fatty acids. Its fatty acid composition quality exceeds that of olive oil.

　　Jingmen is an important base for rape production in Hubei. Hubei Province took the lead in testing and demonstrating high-oleic acid rape varieties selected by Huazhong Agricultural University in Jingmen, and adopted a "seven unified" management model, that is, unified standards, unified seed supply, unified field management, unified acquisition, unified storage and transportation, unified brand, and unified sales. In the acquisition process, a price increase of 2 yuan/kg was adopted to promote the planting of high-oleic acid rape. In 2021, the planting area of Jingmen high-oleic acid rape reached 300,000 mu, ranking first in the country.

　　The production of high-end rapeseed oil requires a high-end production line. In 2020, Hubei Jingpin Oil Co., Ltd. was established by Hubei Nonggu Industrial Group, a local state-owned enterprise in Jingmen City, and an advanced production line was introduced to be responsible for the production of high-oleic acid rapeseed oil. At the end of that year, the company produced the first batch of about 7,000 tons of high-oleic acid rapeseed oil, which was approved for listing after passing the inspection.

　　"For the production process and quality safety of high oleic acid rapeseed oil, we are confident that it can meet the standards. Now the most important thing is to make consumers recognize it." Xia Weijun, deputy general manager of Hubei Jingpin Oil Co., Ltd., said that the factory is designed to have an annual output of 200,000 tons. At present, the output is only about 6,000 to 7,000 tons.

　　The promotion of high oleic acid rapeseed varieties has found a differentiated development route for Hubei rapeseed oil brands. According to the data of the Provincial Oil and Vegetable Office, rapeseed has a high double-low rate, good color, full kernels, and high oil yield. The commercialization rate exceeds 50%, ranking first in the country.

　　Hubei rapeseed oil　

　　Appearing in Times Square, USA　

　　How to break through on the consumer side is the biggest pain point and difficulty for Hubei rapeseed oil brands.

　　At the government level, the Provincial Department of Agriculture and Rural Affairs has launched the "Regional Public Brand of Agricultural Products" strategy since 2018, and strives to improve the market share and brand reputation of high-quality agricultural products in Hubei through the demonstration and leading role of public brands.

　　High oleic acid rapeseed oil is one of the regional public brands vigorously promoted in Hubei, with Jingmen as the main battlefield. In 2019, Jingmen launched the regional public brand "Jingpin Mingmen" of agricultural products with the core connotation of "China Nonggu · Longevity Jingmen", and decided to use public branding as the development engine to promote the development of key agricultural industries, rural revitalization and farmers’ income and wealth.

　　In the past two years, "Jingpin Mingmen" based on high oleic acid rapeseed oil has gone national and global through media at all levels. In December 2019, it appeared on the Nasdaq big screen in Times Square, New York, USA, and covered 2 billion people.

　　Brand promotion continues to make efforts, and high-oleic rapeseed oil is gradually recognized by the market, but it is still not a day’s work to move from a brand to a famous product.

　　A Jingmen executive who produces high-oleic-acid rapeseed oil admitted that although high-oleic-acid rapeseed oil is of high quality and healthier, it still needs greater promotion due to the long-term bad impression on consumers.

　　The executive also revealed that the company has been discussing whether to replace the words "high-end rapeseed oil" on the packaging with "high-end edible oil" to make it more acceptable to consumers.

　　Hu Youjun, chairperson of Hubei Nonggu brand management joint stock company, introduced that high oleic acid rapeseed oil is the standard of olive oil, and the next step will be to enter the first-line market through dealers in Beijing, Shanghai, Guangzhou and Shenzhen, and then promote it to the whole country after forming a word-of-mouth.

1905 movie network news On March 6, actor Chen He posted an interactive photo with his daughter An An. In the photo, An An wears a crown and a lavender sequined dress, which is very cute.

Chen He called An An "my little princess" and kissed through the glass door.

The netizens were "cute" by Chen He’s daughter, and they left messages praising her for being cute.

A few days ago, Liang Jingru’s fans collectively launched a rights protection incident, which became a hot search. Fans said they spent 1,000 yuan to buy tickets for Liang Jingru’s Shanghai concert. After arriving at the scene, they found that the view from the seats to the center stage was completely blocked by the pillars erected in the venue area. Even if someone bought a high-priced seat in the first row of the infield area, they still couldn’t escape the "interference" of the pillars. The consumer experience was greatly discounted, so they got together and filed a "refund" application with the organizers.

　　Sun Qingyun, reporter of Yangzi Evening News/Ziniu News

　　Watching singers becomes watching pillars, and the organizers put the "responsibility" on consumers

　　Ms. Liang’s May 20 concert at Mercedes-Benz Culture in Shanghai was her "first stop" in China, according to the organizers.

　　Ah Shui (a pseudonym) and her friends are both "post-95s". They have loved Liang Jingru since childhood, and they belong to the generation that grew up listening to her songs. So when she quickly grabbed the concert tickets, she was very excited. Moreover, she got 1,599 yuan for the infield ticket, the first row of the first game. But when they arrived at the scene, they found that "the pillar is too big, and it can be blocked from the first row to the last row. The further you go, the wider the range. If you are unfortunate enough to buy a spot in the fifth-floor stand, you can only admit that you are unlucky, because you can only see Liang Jingru’s lower body."

　　From the photos and videos taken by the audience at the scene, it can be seen that the live stage of Liang Jingru’s Shanghai concert is set up with a "four-sided platform". The stage is in the center of the venue and can be filled with spectators around. Compared with the "three-sided platform", the design of the "four-sided platform" can increase the capacity of the audience on the one hand, and on the other hand, it is convenient for the audience from every angle to watch the performance "without dead ends". However, in Liang Jingru’s Shanghai concert, "large pillars" were erected around, causing the vision of many spectators to be blocked.

　　Ah Shui introduced that in addition to the four large pillars, there is also a lighting device on the top floor of the stage, which presses the singer’s space even more narrowly, so that the audience who buys high-level seats can’t see the singer himself at all, and can only see the "set".

　　When Ah Shui posted her experience on the social platform, many people came to complain, and she realized that this was a real consumption "pit".

　　On June 8, Ah Shui told reporters that her rights group had received "no refunds" from the ticketing party one after another.

　　What she couldn’t accept was that the organizers and ticketing parties put all the "costs", "losses" and "responsibilities" on the consumers’ heads – they didn’t inform the consumers in advance that the tickets they bought were "pillar tickets", the price was not discounted, there was no staff to help adjust seats after the opening, and the artists didn’t even apologize.

　　"I think the most important thing is that when the ticket is issued, you should tell me that even if there are parentheses on the back of the ticket, and the prompt of’bad sight ‘is marked, then at least I can be mentally prepared and decide whether to grab it or not." Ah Shui said.

　　There are many "pillar tickets" for concerts. Why don’t the organizers mark them when selling tickets?

　　At present, there are more than 400 people in Ah Shui’s rights protection group, and some of them are onlookers. Mr. Jiang, the owner of the group, told reporters that because he was dissatisfied with the consumption experience of the "Pillar Ticket" concert, more than 400 other netizens formed another rights protection group. "As of May 31, the number of rights protection we actually received in the form of a questionnaire was 480 +, and no one successfully defended their rights."

　　On May 20, Mr. Jiang went to Liang Jingru’s concert with his lover, traveling all the way from Taizhou, Zhejiang to Shanghai. "It was a special day. We were fans of Liang Jingru, and we watched her first concert in our lives. That day, choosing to go to Shanghai to see her, was very meaningful to both of us."

　　At that time, he didn’t actually grab the admission ticket, but increased the price by 1,000 yuan to enter by purchasing invitations, two for 4,600. "After seeing the location, my heart was really broken."

　　Unlike Ah Shui, Mr. Jiang immediately realized that this arrangement was not reasonable for consumers, so before the opening, he went to the staff at the scene, but was eventually told: no positions can be changed, there are not so many vacancies, "He asked us to stand behind and watch, not to occupy the safe passage."

　　In this way, out of love for idols, Mr. Jiang and his lover chose to temporarily endure their grievances. After listening to this flawed concert, "I am in a position where I can’t see the singer himself for almost two-thirds of the time, and I can see the back the most."

　　The reporter searched on social platforms and found that the audience’s dissatisfaction with "pillar tickets" was spreading. Liu Ruoying’s concert in Beijing and Zhang Xinzhe’s concert in Shanghai… all had audience members who tweeted, "This kind of perspective, the organizer sells this kind of seat without writing a clear note, won’t your conscience hurt?"

　　Lawyer analysis, defective seats, consumers should be informed in advance

　　For this flawed concert, Ah Shui hopes to get a full refund compensation from the organizers in the end, "because the time and energy spent on rights protection is really a lot."

　　Mr. Jiang learned that after May 20, Liang Jingru held a second concert in Shanghai on May 21. The organizers and ticketing parties did not change, but some of the audience who bought "pillar tickets" learned about their flawed consumption experience before entering the venue, contacted the organizers in advance, and received full refund compensation, or changed to seats with unaffected views.

　　He hopes that the organizers will soon publish the working map of the refund area and determine a refund ratio plan. However, he is angry that the organizers have not given a direct response and solution even after the Shanghai Consumer Protection Commission intervened.

　　According to the poster of Liang Jingru’s concert, the organizer of the Shanghai venue is Shanghai Rubik’s Cube Pan Culture Performing Arts Co., Ltd., and the organizer of the whole process is Yongdaoxing Entertainment Co., Ltd. On June 9, the reporter made multiple calls to the two companies, but no one answered. The barley network that provides ticket sales did not reply.

　　Ah Shui sighed helplessly: The current offline performance market seems to be like this. Obviously, consumers spend money to shop, but the final interpretation right has always been in the hands of the organizers, "What kind of tickets can be refunded? It is said that it does not meet the refund requirements, so what is this requirement?"

　　Ding Jinkun, a lawyer at Shanghai Dabang Law Firm, believes that the concert "pillar ticket" is a defective seat, which should be discounted compared with other seats, and consumers should be informed in advance to allow consumers to have a choice. However, because they have already listened to the song, the contract has been fulfilled. "It cannot be refunded, but part of the discount can be refunded. The audience will give a method for calculating the proportion of the refund, and the organizer will also give a method to see which is more reasonable."

　　Zhao Liangshan, a lawyer at Shaanxi Hengda Law Firm, told reporters that as far as this incident is concerned, the organizers did not inform consumers in advance of the fact that the pillar blocked their line of sight. According to Article 8 of the Consumer Rights Protection Law, the organizers violated consumers’ right to know.

　　According to Article 10 of the Consumer Rights Protection Law, consumers have the right to arm’s length transaction. If the organizer sells the seat ticket with the column blocking the view at the normal fare, it violates the consumer’s arm’s length transaction right. "The consumer has every legitimate reason to ask the organizer to refund the ticket."