Hubei rapeseed oil is moving towards high-end famous products

  0.5 kilograms of oil, 100 yuan!

  On March 16, the 2021 Hubei Rapeseed Flower Festival opened in Shayang County, Jingmen. At the scene, a high-end rapeseed oil produced in Jingmen attracted attention. After purchasing it, some tourists said: "This is a high-end edible oil produced in Hubei. When you go back, you must let your family try it."

  The tourists refer to "high-end edible oil" as high-oleic-acid rapeseed oil, named after a high-oleic-acid rapeseed variety developed by Fu Tingdong, an academician of the Chinese Academy of Engineering.

  To promote high-oleic acid rapeseed varieties and create an upgraded version of "double-low" rapeseed, Hubei took the lead in the industrialization of high-oleic acid rapeseed oil in the country, and thus led Hubei’s "one pot of oil" project to embark on the road of high-quality development.

  Hubei rapeseed oil 

  Faded out of the market 

  Rapeseed is the most advantageous bulk crop in Hubei and an important raw material for domestic vegetable oil. Hubei rapeseed area and output rank among the top in the country all year round. Rapeseed "double low" (low erucic acid, low glucosinolates) has a high rate of rapeseed, good color, full kernels, and high oil yield. The commercialization rate exceeds 50%, ranking first in the country.

  However, it is regrettable that, as a major province of rapeseed, Hubei does not have a rapeseed oil brand that can be as famous as Luhua, Fulinmen, and Golden Arowana.

  According to the information from the Hubei Provincial Rape Office, there are many rapeseed oil processing enterprises in Hubei, including more than 30 leading enterprises at the provincial level, but the scale is not large. There are only two enterprises with sales of over 100 million yuan, and most of the brands are not well-known enough.

  "There are many reasons why the Hubei rapeseed brand is not strong enough, such as the impact of foreign imported oil, insufficient financial support, and the low degree of agricultural industrialization, but the deeper reason is that Hubei enterprises are not liberated enough and the market consciousness is not strong." Yin Liang, director of the provincial oil and vegetable office, pointed out the problem pointedly.

  The most outstanding manifestation of Hubei rapeseed oil enterprises’ lack of market awareness is the lack of publicity and promotion, which has caused consumers’ awareness of rapeseed oil to remain in the 1980s and 1990s.

  At that time, the Hubei grain and oil market was dominated by rapeseed oil, accounting for more than 90% of the market share. At that time, due to technical limitations, rapeseed oil contained as much as 40% erucic acid, which caused rapeseed oil to leave a bad impression on people such as "black color, heavy soot, and green smell". Around 2000, under the impact of edible oils such as salad oil and peanut oil, Hubei rapeseed oil gradually faded out of the market.

  In fact, since the 1990s, our province has begun to promote the "double low" rapeseed variety cultivated by the team of academician Fu Tingdong of the Chinese Academy of Engineering and the expert team of the China National Petroleum Institute. "Double low" rapeseed oil not only improves the appearance and taste of rapeseed oil, but also significantly improves the beneficial nutrients of rapeseed oil, which is low in saturated fatty acids and beneficial to human health.

  Hubei also has a number of grain and oil companies producing "double low" rapeseed oil, but due to various reasons, companies do not pay enough attention to product feature promotion and brand promotion. Healthy "double low" rapeseed oil is not popular, and it has not been able to capture the minds of consumers.

  differential advancement 

  "Double Low" Rape Upgraded Edition 

  "To build the Hubei rapeseed oil brand, we must integrate forces and concentrate resources to support the rapid growth of enterprises in sub-sectors." Yin Liang introduced that in recent years, Hubei has continued to increase its support for the rapeseed industry and support Hubei rapeseed oil enterprises to become bigger and stronger.

  In 2018, focusing on the high-end consumer market, Hubei Province established a high-oleic acid rapeseed industry.

  High oleic acid rapeseed can be regarded as an upgraded version of "double low" rapeseed. Generally speaking, the oleic acid content of "double low" rapeseed oil is about 60%, while high oleic acid rapeseed oil has more than 72% oleic acid content on the basis of "double low". Olive oil, which is recognized by the world as a vegetable oil, has an oleic acid content of about 72%. High oleic acid rapeseed oil has a similar oleic acid content to olive oil, with lower saturated fatty acids and contains a variety of essential fatty acids. Its fatty acid composition quality exceeds that of olive oil.

  Jingmen is an important base for rape production in Hubei. Hubei Province took the lead in testing and demonstrating high-oleic acid rape varieties selected by Huazhong Agricultural University in Jingmen, and adopted a "seven unified" management model, that is, unified standards, unified seed supply, unified field management, unified acquisition, unified storage and transportation, unified brand, and unified sales. In the acquisition process, a price increase of 2 yuan/kg was adopted to promote the planting of high-oleic acid rape. In 2021, the planting area of Jingmen high-oleic acid rape reached 300,000 mu, ranking first in the country.

  The production of high-end rapeseed oil requires a high-end production line. In 2020, Hubei Jingpin Oil Co., Ltd. was established by Hubei Nonggu Industrial Group, a local state-owned enterprise in Jingmen City, and an advanced production line was introduced to be responsible for the production of high-oleic acid rapeseed oil. At the end of that year, the company produced the first batch of about 7,000 tons of high-oleic acid rapeseed oil, which was approved for listing after passing the inspection.

  "For the production process and quality safety of high oleic acid rapeseed oil, we are confident that it can meet the standards. Now the most important thing is to make consumers recognize it." Xia Weijun, deputy general manager of Hubei Jingpin Oil Co., Ltd., said that the factory is designed to have an annual output of 200,000 tons. At present, the output is only about 6,000 to 7,000 tons.

  The promotion of high oleic acid rapeseed varieties has found a differentiated development route for Hubei rapeseed oil brands. According to the data of the Provincial Oil and Vegetable Office, rapeseed has a high double-low rate, good color, full kernels, and high oil yield. The commercialization rate exceeds 50%, ranking first in the country.

  Hubei rapeseed oil 

  Appearing in Times Square, USA 

  How to break through on the consumer side is the biggest pain point and difficulty for Hubei rapeseed oil brands.

  At the government level, the Provincial Department of Agriculture and Rural Affairs has launched the "Regional Public Brand of Agricultural Products" strategy since 2018, and strives to improve the market share and brand reputation of high-quality agricultural products in Hubei through the demonstration and leading role of public brands.

  High oleic acid rapeseed oil is one of the regional public brands vigorously promoted in Hubei, with Jingmen as the main battlefield. In 2019, Jingmen launched the regional public brand "Jingpin Mingmen" of agricultural products with the core connotation of "China Nonggu · Longevity Jingmen", and decided to use public branding as the development engine to promote the development of key agricultural industries, rural revitalization and farmers’ income and wealth.

  In the past two years, "Jingpin Mingmen" based on high oleic acid rapeseed oil has gone national and global through media at all levels. In December 2019, it appeared on the Nasdaq big screen in Times Square, New York, USA, and covered 2 billion people.

  Brand promotion continues to make efforts, and high-oleic rapeseed oil is gradually recognized by the market, but it is still not a day’s work to move from a brand to a famous product.

  A Jingmen executive who produces high-oleic-acid rapeseed oil admitted that although high-oleic-acid rapeseed oil is of high quality and healthier, it still needs greater promotion due to the long-term bad impression on consumers.

  The executive also revealed that the company has been discussing whether to replace the words "high-end rapeseed oil" on the packaging with "high-end edible oil" to make it more acceptable to consumers.

  Hu Youjun, chairperson of Hubei Nonggu brand management joint stock company, introduced that high oleic acid rapeseed oil is the standard of olive oil, and the next step will be to enter the first-line market through dealers in Beijing, Shanghai, Guangzhou and Shenzhen, and then promote it to the whole country after forming a word-of-mouth.

From the equity price 216,900, the new Zhiji LS6 is officially listed

  [Autohome new car launch] On September 26, the medium and large SUV under the Zhiji brand –The new smart LS6 officially ushered in the listing, the new car launched a total of 5 configuration models, the equity price range is 21.69-27 9,900 yuan,Price range 23.99-30 2,900 yuanAlthough it is a small facelift, its overall changes are very eye-catching. It is mainly replaced with the digital chassis of the Spirit Lizard, and has been upgraded in terms of appearance and smart driving. The listing rights and interests end at 24:00 on October 8, 2024. For the detailed price and rights of the new car, please see the picture below:

Autohome

The price of the new Zhiji LS6 Model Equity price (10,000 yuan) Selling price (10,000 yuan) Spirit Lizard Smart Driving Edition 21.69 23.99 Long endurance spirit lizard smart driving version 23.99 26.29 Long battery life spirit lizard smart version 25.49 27.79 Super long battery life spirit lizard smart driving version 25.49 27.79 Super Performance Spirit Lizard Smart Edition 27.99 30.29
New Zhiji LS6 configuration layer Spirit Lizard Smart Driving Edition Long endurance spirit lizard smart driving version Long battery life spirit lizard smart version Super long battery life spirit lizard smart driving version Super Performance Spirit Lizard Smart Edition

Spirit Lizard Digital Chassis

Intelligent four-wheel steering system

NVIDIA DRIVE Orin 254TOPS chip

Ultra long range high precision lidar

Smart cockpit based on the fourth-generation Snapdragon SA8295P platform

Spirit Lizard Digital Chassis

Intelligent four-wheel steering system

NVIDIA DRIVE Orin 254TOPS chip

Ultra long range high precision lidar

Smart cockpit based on the fourth-generation Snapdragon SA8295P platform

Spirit Lizard Digital Chassis

Intelligent four-wheel steering system

NVIDIA DRIVE Orin 254TOPS chip

Ultra long range high precision lidar

Smart cockpit based on the fourth-generation Snapdragon SA8295P platform

Millisecond-level electric control for all road conditions

State damping adjustment system

Full Scene Smart Air Suspension

Co-pilot 15.5 inch smart alone

Live entertainment screen

Spirit Lizard Digital Chassis

Intelligent four-wheel steering system

NVIDIA DRIVE Orin 254TOPS chip

Ultra long range high precision lidar

Smart cockpit based on the fourth-generation Snapdragon SA8295P platform

Spirit Lizard Digital Chassis

Intelligent four-wheel steering system

NVIDIA DRIVE Orin 254TOPS chip

Ultra long range high precision lidar

Smart cockpit based on the fourth-generation Snapdragon SA8295P platform

Millisecond-level electric control dynamic damping adjustment system for all road conditions

Full Scene Smart Air Suspension

Co-pilot 15.5-inch smart independent entertainment screen

294 horsepower rear drive

Battery life 625km

337 horsepower rear drive

Battery life 701km

337 horsepower rear drive

Battery life 701km

408 horsepower rear drive

Battery life 802km

787 horsepower four-wheel drive

Battery life 750km

Autohome

Autohome

◆ New car features
The front face shape has been adjusted, and the wheelbase has been increased by 10mm.

Zhiji Car, Zhiji LS6 2025, Lingliu Smart Driving Edition

Zhiji Car, Zhiji LS6 2025, Lingliu Smart Driving Edition

Autohome

  As a modified model, the car has been adjusted for details. The headlight style and fog lights on both sides are more minimalist. The front surround has also been redesigned. The area of the front intake grille under the front face has been reduced, further reducing the visual center. The rest is basically the same as the current model. Specifically, the car adopts a closed front grille, and a long air inlet is below, which is matched with the raised ribs of the front hatch to create a good sense of movement. The new car is equipped with a Falcon smart lighting system, which has functions such as intersection fill light, ghost probe cross warning, parking scene auxiliary lighting, steering follow-up fill light, and intelligent brightness switching.

Zhiji Car, Zhiji LS6 2025, Lingliu Smart Driving Edition

   Coming to the side, the most intuitive feeling is that this shape is closer to the feeling of a coupe SUV, and the tail is appropriately elongated, making it look very fashionable and lively. The rim style adopts a double five-spoke shape, and is painted matt black. With orange-red brake calipers, the effect is very dynamic and matches the body style very well.

Zhiji Car, Zhiji LS6 2025, Lingliu Smart Driving Edition

  The rear of the (|) is still very interesting. The obviously upturned "rear wing" part is a feature that many sports models will use. At the same time, the car is also equipped with a through taillight group, and the lines after lighting are also very delicate. In terms of size, the length, width and height of the new car are 4910/1988/1669mm respectively, and the wheelbase is 2960mm. Compared with the current model, the length has increased by 6mm and the wheelbase has increased by 10mm.

Replace the "Spirit Lizard" digital chassis and upgrade the Qualcomm Snapdragon 8295 car chip

Zhiji Car, Zhiji LS6 2025, Lingliu Smart Driving Edition

  Inside the car, the new car’s center console continues to be built with a family-style design language, and the entire center control is almost occupied by the screen, creating a technological atmosphere. Specifically, the new car is equipped with a 26.3-inch Dalian screen + 10.5-inch touch screen, and retains a half-spoke steering wheel with a sense of technology.

Zhiji Car, Zhiji LS6 2025, Lingliu Smart Driving Edition

Zhiji Car, Zhiji LS6 2025, Lingliu Smart Driving Edition

Zhiji Car, Zhiji LS6 2025, Lingliu Smart Driving Edition

  It is worth mentioning that the new Zhiji LS6 is equipped with a Qualcomm Snapdragon 8295 car chip (24G + 256G memory), and adds CarLink and HiCar mobile phone connectivity. The new car will offer 21 speakers, including an additional external speaker that can play theme music and pedestrian warnings.

Zhiji Car, Zhiji LS6 2025, Lingliu Smart Driving Edition

Zhiji Car, Zhiji LS6 2025, Lingliu Smart Driving Edition

  In terms of seats, the passenger seat has been upgraded to 121 ° adjustment, and the rear seat back angle has also been upgraded to 19 ° -37 ° ten-gear adjustment. In addition, the new car is also equipped with heating and cooling boxes, 50W air-cooled wireless fast charging, four-door double-side glass and RNC active noise reduction, etc., which will improve the overall comfort experience.

Autohome

  The new LS6 is equipped with a 121 ° zero-gravity seat for the co-pilot and has a "chaise longue mode", which can enter the zero-gravity attitude with one click. The new car can recline the rear seats, open the trunk, and turn on the "queen room mode". The new car is equipped with IM MAG magnetic expansion dock 2.0, and the whole car has nearly 30 expandable storage spaces. The new car is equipped with IM Link, which can individually control the vehicle air conditioning, seats, navigation, multimedia, and WANOS 7.1.4 audio.

Autohome

  The new Zhiji LS6 is equipped with IM AD 3.0, which has an end-to-end large model. IM AD city NOA has a national urban coverage rate of 100%, and it can be opened with navigation. The new LS6 is equipped with NVIDIA OrinX chip + lidar, and all systems have NOA capability in map-free cities. Delivery will be available nationwide. IM AD parking has been upgraded, and automatic parking assistance supports more than 300 + parking scenarios: short-distance parking, multi-angle parking, narrow channel parking, etc. In addition, the new car is equipped with one-click AI driving, which can realize one-click welt, get out of trouble, and track.

Autohome

Autohome

  Compared with the current model, the biggest upgrade of the new car is the "Spirit Lizard" digital chassis, which supports OTA, which consists of air suspension, electronically controlled shock absorption system and high-performance braking system. With the blessing of four-wheel steering, the new Zhiji LS6 can achieve "crab row mode" and greatly reduce the turning radius. The new car has a gimbal body, comfortable braking, and ramp braking "does not nod". Active anti-rollover function, reducing the risk of rollover by 33%. Body stability control, reducing deviation by about 80%, and also has single-wheel escape ability.

Autohome

Autohome

Autohome

  In the power part, the new car provides 216kW, 248kW, 250kW and 300kW rear-drive versions and 579kW four-wheel drive versions respectively, with a 0-100km/h acceleration of 3.48 seconds at the fastest. The battery capacity is 75kWh, 83kWh and 100kWh respectively, and the CLTC cruising range is 625, 701, 750 (four-wheel drive) and 802km respectively. The new car still supports quasi-900V fast charging, which can make up 579km in 15 minutes. At the same time, its four-wheel drive version accelerates 0-100km/h in only 3.48 seconds.

◆ Competitive models

Extreme Krypton, Extreme Krypton 7X 2025 75kWh Rear Drive Smart Driving Edition

NIO L60 2024 60kWh 4WD Edition

Tesla China Model Y 2024 Performance Edition

Size comparison Model Length (mm) Width (mm) Height (mm) Wheelbase (mm) The new Wisdom LS6 4910 1988 1669 2960 Tesla Model Y 4750 1921 1624 2890 Extreme Krypton 7X 4825 1930 1666 (1656) 2925 LODO L60 4828 1930 1616 2950 Avita 07 4825 1980 1610 2940

  Although the Zhiji LS6 is positioned as a medium and large SUV, it has locked its competitors in the Tesla Model Y, Avita 07, JK 7X, and Ledao L60 in the mid-sized SUV market through a "high and low" pricing strategy. Among them, Avita 07 provides pure electric and range extension power for users to choose from, while Ledao L60 is a new brand and new model, but relying on the NIO power exchange network, it also has strong attractiveness, which is a big pressure for Zhiji LS6 to face. Of course, compared with these competitors, Zhiji LS6 has a bright model size and a high-tech interior configuration, which can also bring a lot of temptation to consumers.

◆ Editorial comments

Zhiji Car, Zhiji LS6 2025, Lingliu Smart Driving Edition

  Looking at the pure electric SUV market, we can obviously see that various brands are making continuous efforts in product innovation and pricing strategies, and have completely "rolled" the market. However, as we said above, the new Smart LS6 can impress consumers who pursue cost performance to a certain extent through the strategy of "high and low". Moreover, it makes this car more durable and better able to meet the aesthetic needs of different age groups.

  It is worth mentioning that not long ago, Zhiji announced that IMAD No Map City NOA will be officially launched nationwide in October, and will push all models, including 2024 Zhiji L7, Zhiji LS7 lidar version models, Zhiji LS6, Zhiji L6 models, and the new Zhiji LS6. In addition, the U-turn and ETC toll booth functions are expected to be launched within this year. With today’s price announcement, do you think it can become a dark horse in the car market this year? (Text/Autohome Zhouyi)

"Hunted" premieres, Zhang Junjuan Ruan Jingtian "Love and Kill" inside and outside the play


1905 movie network news On November 5th, the film directed, written, and produced by Tang Zaiyang, starring Zhang Junjun, held its premiere in Beijing. On the same day, Zeng Yingting, Tang Zaiyang, Zhang Junjun, and Ruan Jingtian gathered at the scene to share the details of the film’s creation and call attention to the safety dilemma of women. The scene erupted in applause from time to time.


On that day, the audience experienced a thrilling 105 minutes, following the policewoman Wu Jie (Zhang Junjun, played) and the black agent Lin Yousheng (Ruan Jingtian, played), together experienced a dangerous rainy night chase. The identity of the real murderer of the serial murder was thrown into doubt, and the shocking pursuit was reversed to the last moment. When Wu Jie tried her best to bring the real murderer to justice and achieve self-redemption, countless audience members were moved to tears. Facing the audience’s affirmation, Zhang Junjun said: "Thank you very much for your love of the movie. If the final effect of the movie can bring a little bit of strength to every’you ‘and’me’ who are in trouble, it will all be worth it!"



Zeng Yingting: Concern for hundreds of real women’s safety cases accumulated into the movie "Hunted"

Zhang Junjun: "The light boat has passed 10,000 mountains", life is a practice of enjoying the process


At the premiere ceremony, the audience did not hesitate to applaud themselves and welcomed all the creators with the warmest cheers. Director Zeng Yingting said frankly in the face of such a heartfelt affirmation: "Thank you very much to the audience for their recognition of’Hunted ‘. In fact, we also want to let more people see the plight of women through this film, and encourage those who may have suffered pain to face all hardships bravely. May they also be treated gently by life." Just as the desperate policewoman Wu Jie and illegal agent Lin Yousheng face the blow of life in the film, they choose to fight back bravely and redeem themselves. Both Wu Jie and Lin Yousheng suffered heavy emotional trauma: Wu Jie’s husband committed suicide due to depression, and Lin Yousheng was betrayed by his girlfriend. But after experiencing inner torment and struggles, they chose to let go of the past and reconcile with themselves. Wu Jie sold her husband’s car, and Lin Yousheng also went all the way to the sun. Even though he encountered pain, he still had the courage to sweep away the chicken feathers. That day, Zhang Junjun also sighed: "Although the film style is suspense and thriller, there is also a lot of positive energy in it. I hope everyone can get this energy from Wu Jie to face all the unhappiness in life."

The movie "Pursuit" tells the story of Wu Jie, a female police officer who is sad but desperate because of the death of her husband. When she is about to commit suicide, she encounters a dead body that has been dug out of her heart. During the investigation, she finds that countless clues point to Lin Yousheng, an illegal migrant worker agent. The two start a game of cat and mouse in which he escapes her pursuit. In the end, Wu Jie subdued the murderous murderer, successfully rescued the girl trapped in the devil’s den, and also redeemed herself. At the scene, Zhang Junjun and Ruan Jingtian also shared with the audience how to get out of love injuries. Zhang Junjun said frankly: "Love injuries are not terrible, everyone will have times of sadness, but when you give yourself a little more time, you will find that the light boat has passed thousands of mountains, and life is a practice of continuous enjoyment. If you push your life forward, we can get redemption from sadness." Ruan Jingtian also added: "When you are uncomfortable, you can also get together with three friends to resolve your emotions through chat. Friends and family are always the most solid support."


The audience at the Beijing premiere of the movie "Hunted" exclaimed: Suspicious love killing, high-energy reversal

Zhang Jun Ruan Jingtian "Love and Kill" inside and outside the play, interpreting the most iron friendship


Zhang Junjun and Ruan Jingtian’s 16-year-old friends "turned against each other" in "The Hunt", fell in love with each other and killed each other, and staged an extreme rainy night pursuit. The Hunt is a crime suspense genre film, and the movie is full of thrilling elements such as "severed fingers and heart digging". Watching the movie that day, many viewers said they were frightened by the dark elements in the movie, and even the audience shouted directly in the cinema, saying: "I was shocked by the pursuit scene of the movie." Some viewers confessed that they are avid suspense crime fans, and "The Hunt" completely met their inner expectations. "The plot of the movie has turned around, making it unclear who is the real murderer behind the scenes. The suspense and the thrilling details of the crime left a deep impression on me. This is the most exciting suspense crime movie I have seen this year. "In the movie, Zhang Junjun is a desperate and cool policewoman, and Ruan Jingtian is a suspect in a love murder case. She goes deep into the thrilling chess game laid by the murderer to find a way back for the girl who is caught in thorns. Tit for tat, the limit is chasing the murderer; the battle between good and evil is clear. The audience also said:" In the movie, the two people test each other, the limit is pulled, the tension is full, and it is very enjoyable to watch people. "

In the play, "Killing Each Other" staged a high-energy cat-and-mouse game, and the premiere scene, Zhang Jun Ruan Jingtian, turned on the multi-year friend mode, and the tacit understanding was full of power. Ruan Jingtian said, "In fact, playing in’Wanted ‘is largely because of Jun, she called me at that time and asked me if I wanted to play the role of Lin Yousheng, and I agreed immediately." Zhang Jun also responded that "Xiao Tian is really iron" and quipped that because he is a friend, even if he shoots overtime, he does not need to be charged overtime. The friendship that joked with each other and called on a phone call is enviable. In the play, "police and bandits" are opposed to each other on a rainy night. They know each other and cherish each other outside the play for 16 years. After 16 years of mutual acting skills, friends will join hands to perform "Wanted". A masterpiece of conscience will enjoy a good play in the theater on November 11.

Deadly love series kills, who will protect the safety of women? The movie "Hunted" will be released nationwide on November 11, with shocking murders and high-energy reversals.


The academy took shape for the first time, and "Our Beautiful Life" ushered in a new trial experience official Yu Wenwen

Information Times (reporter, Cai Mujia) The reality show "Our Beautiful Life" jointly produced by Hunan Satellite TV and Mango TV is on the air. This week, the B & B will welcome a new trial stay experience officer, Yu Wenwen. It just so happens that the Gengduan Academy has taken shape, and all the staff have raised their dreams after visiting.

Yu Wenwen and Xie Na. Photo courtesy of the program

Yu Wenwen, the new trial stay experience officer, came to visit and was warmly welcomed by the beautiful partners. It was essential for the new guests to visit her to introduce her to the bed and breakfast and the countryside. Just as the construction of the Gengduan Academy had taken shape, the beautiful partners led Yu Wenwen to visit and put forward some suggestions for transformation. Cai Shaofen hoped to build a game area with a slide, so that children could be active after reading. Xie Na was super active and immediately called the designer Chen Gu to communicate. She suggested that the library could be divided into areas, such as reading area, painting area, and handicraft area. Yu Wenwen also needed a music corner. Everyone’s plan was quickly recognized by Chen Gu. What will the Gengduan Academy eventually look like? Will everyone’s imagination come true? Let people look forward to it.

Di Lizheba’s selfie features are deep and delicate, and her heart is warm to remind fans to keep warm

1905 movie network news On October 10, Di Lizheba took a beautiful selfie and posted a warm-hearted message to remind fans, "The weather is getting colder… everyone pay attention to keep warm…". In the photo, Di Lizheba is wearing a black T-shirt and a shiny heart-shaped diamond-encrusted earring, which is very girly. In another photo, pretending to be angry is also very cute.


Users also couldn’t help but comment: "Beauty Crit", "It’s a sweet baby, that’s right, Didi takes care of herself".


Beidou-3 Final Star was successfully launched! The meeting point reveals the way forward for Beidou

  Intersection news, with the successful launch of the Beidou-3 GEO-3 satellite, our country’s Beidou satellite navigation system construction project has been successfully completed, the star array has been listed, and the global "Skynet" has been successfully woven. What changes will the "Beidou-3" bring to our lives in the future? After more than 30 years of practice and exploration, why is our country so persistent in the construction of the "Beidou" system? The reporter interviewed Professor Wen Xin and Professor Kang Guohua from the School of Aeronautics and Astronautics of Nanjing University of Aeronautics and Astronautics to explore the way forward for Beidou together.

  You’ve already used Beidou, but you may not know it.

  Many people know that our country launched the Beidou satellite, but they do not know that Beidou has long been available to the people and open to the world.

  If you pay attention, it is not difficult to find that your smartphone can always accurately tell the time, almost not like a watch, occasionally "going fast" or "going slow", and it is the Beidou satellite navigation system that helps you "check the watch".

  Kang Guohua, a professor at the School of Astronautics at Nanjing University of Aeronautics and Astronautics, told reporters that "Beidou" is not just a satellite launched into the sky, but a huge system project. Seemingly out of reach, it is actually closely related to our lives. "Since the 1980s, the whole world has been using the GPS of the United States. With the Beidou system, the absolute dominance of GPS in the field of global satellite positioning has been challenged, and now most of our mobile phones have begun to use the Beidou navigation system."

  He took out his mobile phone and showed the reporter the satellite zenith map displayed by the mobile APP. The picture shows the movement of the satellites of the four major satellite navigation systems in the world on the local zenith. They are the Global Navigation and Positioning System (GPS) of the United States, the GLONASS system of Russia, the Galileo system of the European Union, and the Beidou system of China. "Among them, the color satellites that can receive signals are in orbit, while the black and white ones are temporarily unable to receive signals."

  Each Beidou satellite weighs 850KG, has a payload weight of 300Kg, and carries three functions – positioning, timing and short message. Positioning is the foundation of navigation, and navigation is the application of positioning, Kang Guohua said. Positioning is "telling you where you are" and navigation is "telling you how to go from where you are now to where you want to go."

  Timing, as the name implies, is to "give the exact time". For some instruments and equipment, it is to calibrate the time. As long as the Beidou timing function is used, even if it is distributed in different parts of the world, the time can still be "synchronized". Kang Guohua told reporters that time synchronization is a national security guarantee, such as high-speed rail, power grid, computer network communication, etc., all need time synchronization. For example, relying on the precise positioning of Beidou, the high-speed rail brakes from 350 kilometers per hour to parking, and the final stop error can be controlled within 10 centimeters.

  Short messages are a unique feature of China’s Beidou. Unlike GPS receivers, which can only receive satellite signals in one direction, Beidou receivers can not only achieve positioning, but also send and receive text messages similar to mobile phones, and transmit two-way text messages through satellites.

  During the Wenchuan earthquake rescue in 2008, the ground communication facilities were seriously damaged and even paralyzed. The rescue troops used Beidou short messages to send the first message from the disaster area, accurately reporting the disaster situation and the location of the disaster to the disaster relief and rescue headquarters, which played a huge role. At that time, the accuracy of "Beidou No. 1" was actually not high enough. Its two-way communication function had shown great power and saved countless lives.

  "The stars move", and a "Skynet" has been woven for more than 20 years.

  Behind the dream of "Big Dipper" is the relay struggle of several generations, from nothing to something, from weak to strong, the "Big Dipper" star is increasingly dazzling.

  Professor Wen Xin of the School of Aeronautics and Astronautics of Nanjing University of Aeronautics and Astronautics told reporters that people’s ideas about the Beidou satellite navigation system can be traced back to 1983. Academician Chen Fangyun, a famous aerospace expert, first proposed the concept and idea of dual satellite positioning.

  "The chief designer who set a three-step development plan for the Beidou satellite navigation system is Sun Jiadong, the father of our country’s’two bombs and one star ‘." Wen Xin introduced that in 1994 our country launched the construction of the Beidou satellite navigation test system, which is the "Beidou generation". The second step was to start the construction of the Beidou satellite navigation system in 2004. In 2012, a regional passive service capacity was formed. And the third step was this year, the formation of a global passive service capacity. "From 2007 to 2010, a network of satellites was launched continuously, weaving an information network in the sky."

  Since the "Beidou Generation" uses a dual-star positioning method, the "Beidou Generation" has a lot of room for improvement in positioning accuracy, timing accuracy, service area, etc., especially the problem of large signal transmission delay. "For example, the positioning accuracy of the" Beidou Generation "is 20 meters, which means that the" Beidou Generation "cannot" see "two objects less than 20 meters away from the distant space and calculate their position difference.

  Kang Guohua said that at present, our mobile phones are generally integrated with satellite systems from two, three or even four countries. "Why don’t we use China’s Beidou system alone? Because the Beidou-2 system focuses on the Asia-Pacific region, the service in other parts of the world is not very stable."

  Kang Guohua compared the multiple launches of Beidou satellites to "puzzles". Beidou-1 is an experimental satellite, with only four satellites, which are only over our country and have all been decommissioned. Later, Beidou-2 is a regional networking satellite, covering a total of 20 satellites in the Asia-Pacific region. The space segment of the "Beidou-3" satellite navigation system consists of 27 medium-earth orbit satellites, 5 synchronous orbit satellites, and 3 inclined synchronous orbit satellites, totaling 35 satellites.

  From the first satellite of Beidou-2, our country has launched 54 Beidou navigation satellites, which have been officially put into the network since June. The last network satellite launched on June 23 is the 55th in the entire Beidou satellite navigation system.

  Kang Guohua said that although this time we launched the last star in the puzzle, in fact, the satellites in the Beidou system have been changing. "Each satellite has a lifespan, and it needs to be retired in an average of 8-10 years. Since the construction of the third generation of Beidou, many satellites have been retired and added. The significance of the 55th star is to make the Beidou system truly the Beidou of the world, and it can be located anywhere on earth."

  The brightest Chinese star, let the stars in the sky "refer to the Big Dipper"

  What is the significance of the Chinese astronauts’ dedication to the "Beidou" satellite?

  As an important weapon of the country, Beidou is a major space infrastructure in our country. The goal of building our country’s space-time reference network and navigation information network is an important support for my great power status and strategic interests. "It can be said that the sooner the construction is made, the more strategic advantage it will have." Kang Guohua gave an example. "Satellite positioning requires the transmission of radio waves at specific frequency points from the sky to the ground. Since only specific frequency points have the least attenuation during the process of electromagnetic waves penetrating the atmosphere, these frequency points have become important strategic resources." According to the current ITU’s "first-served" rule for frequency point allocation, the United States has chosen the best frequency band because it was the first to build GPS.

  The competition in satellite navigation is not only the competition of the technical system, but also the competition of constellations and signals. China, Europe, and the United States have gone through years of coordination work on satellite frequency and orbital position issues, and even "open and secret wars", which are full of "games" of aerospace powers.

  The Beidou-2 navigation system has experienced such a pressing time. According to the relevant regulations of the ITU, the Beidou-2 navigation system must complete the satellite navigation signal in orbit and broadcast to the ground within seven years. Otherwise, the priority right to use the navigation frequency will be cancelled. It is necessary to reapply for the frequency and carry out relevant international coordination. As a result, our country will lose the best opportunity to develop a global satellite navigation system.

  Facing the urgent development task, Chen Zhonggui, an alumnus of Nanjing University of Aeronautics and Astronautics and then the deputy chief designer of the Beidou-2 satellite, led the party commando team to improve the integrated test verification method, and fought for 8 months with "5 + 2" a week and "white + black" every day. On April 16, 2007, two days after the successful launch, Beijing received a clear signal from the flight test satellite. At this time, there were less than 4 hours left before the space frequency failure – it was this feat that effectively protected the frequency resources of our country’s satellite navigation system and opened the prelude to the construction of the Beidou regional navigation system.

  "Today, the successful networking of the Beidou-3 global satellite navigation system marks that our country has the" capital "of PK with the strength of the US GPS navigation system in the field of satellite navigation systems. Beidou is not only a national project, but also a national project. ‘Beidou’ has multiple’firsts’." Wen Xin listed that the Beidou satellite navigation system has adopted the hybrid constellation system of three orbits (GEO, IGSO, MEO) for the first time; it has reached the requirement of 100% localization of components for the first time; and it has proposed cooperation and compatibility for the first time… These all make China’s aerospace and satellite monitoring technology more confident in the world.

  For example, the on-board atomic clock, which is the "heart" of a navigation satellite, was once a technological blank in China. There was a time difference between radio wave transmission and reception, and the time difference multiplied by the speed of light was the distance. As long as the error was one second, the distance would be 300,000 kilometers. During the development of Beidou-2, a Swiss company was introduced, but later the European Union required the company to provide atomic clocks that were an order of magnitude less accurate than the "Galileo" navigation system, which made Chen Zhonggui and the design team more deeply realize that "key core technologies cannot be bought, or they cannot be bought, or they cannot be bought."

  Today, our country has conquered the key technologies of rubidium atomic clock and hydrogen atomic clock, and used these two atomic clocks on the Beidou navigation satellite to achieve the establishment of time benchmarks. Among them, the on-board rubidium atomic clock has achieved 100% localization of components, and the current accuracy can reach 3 million The error is only 1 second, and the passive on-board hydrogen atomic clock has an error of 1 second in 10 million years.

  At present, the Beidou-3 satellite has formed a distinct Beidou feature in terms of positioning services, wide-area enhancement services, global short message services, search and rescue services, etc., and has achieved partial leadership in foreign technology in terms of system signal performance, system transmission and ranging performance, on-board atomic clock performance, and localization of key products and components. In the open class on ideological and political affairs of Nanjing University of Aeronautics and Astronautics, Chen Zhonggui confidently pointed out that "the core of the Beidou-3 system is to serve the world with higher accuracy and higher performance," so that China’s Beidou is also the world’s Beidou! "

  The era of "Beidou +" has begun, and it must be easy to use both in the sky and on the ground

  After the Beidou global network, the speed of integrating the Beidou system with positioning, timing and short message services into the lives of ordinary people will accelerate. "Beidou +" life will come faster.

  "It will become an infrastructure like the water grid and the power grid, and daily life can no longer be separated from it. If you order a takeaway or order a ride-hailing car, you need to use satellite positioning to determine your current location." Kang Guohua said, but then Beidou has to solve various problems such as reliability, accuracy and stability.

  "Beidou’s biggest problem now is application promotion." Kang Guohua said that after all, GPS has been developed more than 20 years earlier than us, and users have become sticky and inertial. Take mobile phones as an example, replacing GPS chips with Beidou chips will increase a lot of external costs, and merchants have no incentive to replace them. Therefore, in some mature areas of GPS applications, replacing Beidou often encounters relatively large resistance. But the more people use Beidou, the lower the cost will be, and the faster the iterative improvement speed will be, forming positive feedback.

  The research on "low-orbit satellite navigation enhancement" currently led by Professor Kang Guohua is related to the promotion and application of Beidou. "If we compare the Beidou system to a highway-like backbone network, it can provide positioning accuracy better than 10 meters; then our work is similar to building’provincial roads’, and further improve the accuracy on the basis of this backbone network."

  As an example, Kang Guohua said that when you shuttle between city buildings, due to the "canyon" effect formed by the buildings, you can see the sky is very small, so the signal received by the satellite is small and weak. The low-orbit navigation enhancement system is to add another layer of low-orbit constellation below the Beidou constellation, and use the navigation enhancement system on the low-orbit satellite to achieve Beidou signal enhancement and broadcasting, thereby improving the strength of the signal and upgrading the original Beidou road-level positioning to lane-level positioning. Before we could know where people were, now I have to know whether you took your left foot or your right foot. "Kang Guohua said. Now Japan has a Quasi-Zenith satellite that does something similar, but they do it with GPS, and our team did it with our own Beidou.

  In the future, the Beidou satellite navigation system will have a wide range of applications in land, sea, aerospace, mass consumption and other fields. "For example, in marine fisheries, the navigation of ships and the establishment of an integrated fishery information service network are inseparable from the positioning signal of the Beidou system." Wen Xin said that in the field of transportation, the application of advanced satellite navigation technology is an important means to realize the informatization and modernization of transportation, and is of great significance to the establishment of a smooth, efficient, safe and green modern transportation system. "

  The reporter learned that the Beidou system has begun to be applied in many fields in our country. For example, the hydrological monitoring system based on the Beidou system has realized the real-time transmission of hydrological and water regime information, greatly improving the accuracy of rain, water regime, drought and disaster information collection and the timeliness of transmission. It has been widely used in southern Shaanxi, the Yangtze River Basin and the Yellow River Basin in our country, and the number of users has reached more than 4,000. "In the field of weather forecasting, after many years of meteorological digital message transmission application experiments, a series of meteorological forecast-type Beidou end point equipment and system application solutions developed by scientific researchers have solved the automatic transmission and collection of weather station digital messages and the visual display function of weather station map distribution by the National Meteorological Administration and meteorological centers in various cities. At present, the end point of Beidou application in the meteorological field has reached thousands of units. "

  Microlink – "Beidou No. 3" Chief Engineer "Nanhangzao"

  "Beidou-3" also has a cordial connection with Jiangsu. Its chief designer, Chen Zhonggui, is an 86-level alumnus of Nanjing University of Aeronautics and Astronautics.

  "Look up at the starry sky, hold up the ambition to explore the universe. Work hard to realize the dream of a space power." On this year’s fifth "China Space Day" and the 50th anniversary of the successful launch of the "Dongfanghong No. 1" satellite, Chen Zhonggui sent an affectionate message to the students of his alma mater.

  Chen Zhonggui has worked in the Aerospace Academy for 31 years after graduation, of which 20 years have been engaged in work related to Beidou. Beidou satellite navigation system has grown from nothing, from weak to strong, from regional to global, he has witnessed 80,000 Beidou people working day and night, painstaking research and dedication.

  In December 2018, Chen Zhonggui returned to the campus of China Southern Airlines and brought a shocking open class on the ideology and politics of the alumni chief teacher "Beidou Navigation Satellite" to the students. Chen Zhonggui, who originally studied mining machinery as an undergraduate, quit his job after working for a few years out of yearning for his aerospace dream and chose to apply for the mathematical mechanics major of Nanjing Institute of Aeronautics and Astronautics (the predecessor of Nanjing University of Aeronautics and Astronautics), under the tutelage of Professor Zhu Ming, who is engaged in multi-body dynamics research.

  "The study style of China Southern Airlines is very strict, especially the requirements of the professional basic courses are particularly high, and the exams are not ambiguous." This is what Chen Zhonggui remembered most when he was studying in graduate school. He still remembers the automatic control of this course, "The exam results are not satisfactory, and the teacher will talk to the students to help the students analyze the reasons, and draw inferences from one another." It is with such a rigorous study style and dedicated professional teachers that Chen Zhonggui made up for the gap in professional foundation in time during his graduate school, laying the foundation for the later work development.

  Under the guidance of Mr. Zhu Ming, Chen Zhonggui aimed his graduate thesis at the new modeling theory of multi-body dynamics and the development of analytical software. During the writing of his graduate thesis, he had more opportunities to come into contact with the field of aerospace, and at that time, aerospace was most lacking in professionals engaged in basic disciplines such as dynamics and heat. It was this opportunity that Chen Zhonggui "naturally" formed a tacit connection with aerospace, and after graduation, he resolutely chose the Fifth Academy of Aerospace, a field he had pursued and loved.

  In the open class for the students of China Southern Airlines, Chen Zhonggui comprehensively reviewed the development process of our country’s Beidou satellite navigation from No. 1 to No. 3, and systematically described the technical evolution and major innovation achievements of our country in the field of satellite navigation systems. Now the Beidou satellite navigation system has achieved 100% localization of stand-alone products that make up satellites, and all core components have been localized. It has become the fourth mature satellite navigation system after the US GPS, the Russian GLONASS system, and the European Galileo system.

  Compared with Beidou-2, Beidou-3 requires more complete functions, more indicators, and higher reliability. How to achieve a leap in system performance in a short period of time is a severe challenge for the Beidou-3 demonstration team. Chen Zhonggui led the development team to check the data, build the standard, build the model, make the layout, and compile the plan, and finally formed a technical demonstration report that meets the different needs of all parties.

  Looking to the future, he hopes to build a Beidou satellite navigation system that serves the world, is focused, distinctive, locally leading, and has a smooth transition, forming a more ubiquitous, more integrated, and more intelligent benchmark space-time system. Making China’s Beidou also the Beidou of the world is his unswerving career goal for satellite navigation, and it is also a solemn oath to our country’s aerospace power.

  Intersection reporter, Yang Pinping

2024 Xuanyuan Award Announces First Vacancy of Annual Automobile Award

  On December 16th, 2024, the 11th China Automobile Industry Annual Contribution Award — — Xuanyuan Award Ceremony was held in China Chegu International Sports and Cultural Exchange Center in Wuhan Economic and Technological Development Zone.

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  Xuanyuan Award was jointly sponsored by auto business review and Austrian EFS in 2013, adhering to the "three independences" award criteria, which are independent of business, power and relationship. Experts from all over the world selected China’s automobile of the year, looking for the contribution samples of China’s automobile industry, thus pushing the new automobile forward.

  75 models were declared. After the initial evaluation, 40 finalists gathered in Wuhan Intelligent Networked Vehicle Test Site. After four rigorous tests and tests of static and dynamic, cockpit ecology and intelligent interaction, intelligent driving experience and scene experience, a total of 25 models entered the final evaluation.

  On December 15th, members of the jury of Xuanyuan Award made a final evaluation on 25 models, and the whole selection process was very heated.

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  Dr. Jia Ke, director of Xuanyuan Award Executive Committee, editor-in-chief of auto business review and director of Xuanyuan School, said: "The judges can abstain from voting against all the winning models. As long as one judge votes against it, we will continue to discuss it until we come up with a list that everyone agrees on. Our review process is also a discussion process. In this discussion process, our understanding of the industry can be further deepened. "

  In the end, the winners of the 2024 Xuanyuan Award were grandly released.

  TOP10 models of Xuanyuan Award Year: Ideal L7, Weilai ES6, Jetway Traveler, Tucki G6, MG Cyberster, Warrior 917, Lectra 08 EM-P, Deep Blue S7i, Lantu Zhuiguang PHEV, SAIC-GM-Wuling Bingo; Xuanyuan Award Special Award: Excellent Iteration Award — — New Lantu Dreamer, Brand Promotion Award — — Nezha S, Rookie Award — — Extreme Leap 01, Scene Innovation Award — — Polar fox car koala; Nominated models of Xuanyuan Award for the year: Zhiji LS7, Gaohe HiPhi Y, Extreme Krypton X, GAC Chuanqi New Energy E9, Weipai Gaoshan DHT-PHEV, Haobo GT, Haval Raptors, SAIC-GM-Wuling Baojun Yunyun, Geely Yinhe L7, Wenjie New M7 and Feifan F7.

  Unexpectedly, the 2024 Xuanyuan Award for Automobile of the Year was vacant. This is the first time that the annual award has been vacant since the Xuanyuan Award was awarded in 11 years. Why did this happen? The answer will be revealed later.

  This year’s Xuanyuan Award ceremony added a new link, which is to share the highlights and trends of Xuanyuan Award products found in the annual evaluation with the industry.

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  Professor Ma Jun, the judge of Xuanyuan Prize, School of Automobile and School of Design and Creativity of Tongji University, shared the "Development Trend of Intelligent Cockpit and New Method of Product Development". He believes that next year, the big model will be a battleground for military strategists, and car companies must do it. Focusing on the evaluation of user experience, human-computer interaction risk and security of large models, they are building an evaluation system for large models.

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  Ni Kai, the judge of Xuanyuan Award, founder and CEO of Heduo Technology, published the Xuanyuan Award Intelligent Driving Test Report. This intelligent driving evaluation is divided into four categories: basic driving, advanced driving, basic parking and advanced parking. In terms of driving, the scores of new power brands, independent new brands and traditional independent brands are equal; In terms of parking, the new power brands and independent new brands have not shown their advantages. On the contrary, many traditional independent brands have achieved good results.

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  Zhang Xiaoliang, the judge of Xuanyuan Award, founder and CEO of SoCar product strategy consulting, brought the trend sharing of Xuanyuan Award annual evaluation scene experience. He said, "From this year’s review, we have seen many things that we have never seen before. These things mean that we are making a new round of innovation in another direction. Whether these innovations must be logical or not will certainly stand the long-term test of the market. This will take some time to sort out and may bring more input to our core scenes and killer scenes in the next stage. "

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  Du Fang, the representative of Xuanyuan Award test partner and director of Botai products, shared the Xuanyuan Award annual test of intelligent cockpit. This year’s overall trend is to face a more hard-core, more delicate and more interconnected scene experience, with enhanced scene capabilities and more technological and intelligent blessings. She also made some predictions about the future trend: the application of large-scale models in the automotive field will become a new trend next year, whether the multi-modal cockpit natural interaction will surpass the mobile phone-like interaction and become a better way of interaction, and the global integration of cockpit, intelligent driving and vehicle capabilities will bring great challenges.

  In 2024, the list of intelligent driving in the 11th Xuanyuan Awards was released simultaneously. At the same time, excellent cases of intelligent driving, intelligent cockpit and scene experience were also revealed.

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  There is also a very interesting link at the scene. According to the design characteristics of the TOP10 model of the 2024 Xuanyuan Award, EFS AI expert Minh Cao used AIGC to generate a set of concept car design drawings. In this regard, Wang Xuanzheng, a judge of the Xuanyuan Prize and a professor at the Central Academy of Fine Arts, asked: "If all our designs are exactly the same as expected, what is the role of users in the whole system? Where should our emotions and personalities be placed? "

  Finally, he commented: "AI today, no matter what, we always firmly believe that it is a tool, not a complete solution. Of course, behind deciding whether it is a tool or a plan, it must be our interesting thoughts and souls. "

  The only annual vehicle vacancy in the history of Xuanyuan Award was the unanimous decision of the Xuanyuan Award Executive Committee and the members of the jury.

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  Truls Thorstensen, chairman of the Xuanyuan Prize jury and president and CEO of Austrian EFS arc advisory group, said: "If we put these models tested this year in previous years, each model has the ability to win the final prize."

  But at the same time, he pointed out: this year’s automobile products have a homogenization trend; Compared with last year’s products, this year’s automobile products are not so daring to try new things; Compared with previous years, we haven’t seen some excellent product performance this year.

  Vacancy does not mean the retrogression of products and automobile industry, but it is gestating more energy, more potential innovations and better products in the future.

  On the basis of not having the 11th Xuanyuan Award model of the year, we put forward the "Xuanyuan Ten Questions":

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  Jia Ke said that the "Ten Questions of Xuanyuan" has put forward a big "question mark" for China automobile industry, which is a question mark at the peak.

  "On the new track of new energy intelligent networked cars, we are the vanguard in the world. In a sense, we still pursued Tesla, followed the opportunity very closely, and made many innovations in application. Today, many of our cars have far exceeded the previous standards. We climbed from the bottom of the mountain to the mountainside. Can we climb the peak again? We may need to answer ‘ Xuanyuan Ten Questions ’ . This is also an inspiration left to us by the car vacancy in the 11th Xuanyuan Award. "

  In essence, the "Xuanyuan Ten Questions" is exactly what China automobile industry needs to think calmly in the fierce competition and high involution.

  This year is the 11th Xuanyuan Award and the beginning of a new decade. Jia Ke said: "I hope that in the new decade, the Xuanyuan Award will accompany China’s automobile industry not only to change lanes and overtake, but also to better promote the development of the world’s automobile industry on the new car track."

  The new decade of Xuanyuan Award also needs the continued support of partners.

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  Xuanyuan Award has been attached to Wuhan Economic Development Zone for three years, which also witnessed the extraordinary development of Wuhan Economic Development Zone for three years. In his speech, Liu Maohua, member of the Working Committee of Wuhan Economic Development Zone and deputy director of the Management Committee, sincerely invited entrepreneurs to build a new highland of the automobile industry with Chegu of China. "We will provide the best policy, the best service and the best environment to support enterprises to grow and develop in Chegu, China, and create brilliance together."

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  Xuanyuan Award and Daan Center have been cooperating since 2015. The location of this Xuanyuan Award evaluation activity is the intelligent networked automobile test plant of Daan Center, which provides a solid foundation for the evaluation of Xuanyuan Award. Wang Jin, general manager of Daan Center, said in his speech: "Daan and Xuanyuan Prize have witnessed the decade of intelligent development of new energy in China, and hope to jointly open a new decade of intelligent networking to the third space."

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  Xuanyuan Award has an independent observer, which is a unique feature that distinguishes Xuanyuan Award from other awards. Since the sixth Xuanyuan Award, Xuanyuan Award has introduced an independent observer mechanism to further increase the transparency of the selection and ensure the fairness and justice of the award. At the awarding ceremony, Li Jingwen, the manager of Ernst & Young Huaming Certified Public Accountants (special general partnership), read the notarized words and opened the password box for storing the award list on the spot. (Source: China Automobile Industry Annual Contribution Award — — Xuanyuan Award)

  The following is the list of winners of the 11th Xuanyuan Award in 2024:

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  Nominated model of the year

  Zhiji LS7

  Reason for winning: With elegant interior and exterior design and the perceived quality of luxury materials, a high-end new energy SUV with interior and exterior features has been built.

  Gaohe HiPhi Y

  Reason for winning the prize: It not only integrates the excellent genes of family products, but also shows good maneuverability, so that the brand provides consumers with a unique product experience in the new price range.

  Extreme krypton x

  Reason for winning: Following the brand’s car-making quality and driving pleasure, and creating a boutique small SUV with exquisite interior space.

  Guangzhou Automobile Chuanqi New Energy E9

  Reasons for winning the prize: It not only realized the overall transformation of corporate brand to new energy, but also promoted the development of PHEV technology in MPV market with independent innovation technology.

  Weipai Gaoshan DHT-PHEV

  Reason for winning: With its original flat floor design, it provides consumers with a high-end new energy MPV with comfortable driving and large space experience.

  Haobo GT

  Award-winning reason: It provides a cool and fun electric car for young elite consumers with the shape of a sports car with scissors doors.

  Haval Raptors

  Award-winning reason: In view of the strong demand change of market consumers for personalized products, a "square shell" light off-road product was built with solid technology.

  SAIC-GM-Wuling Baojun Yunduo

  Reasons for winning the prize: unique shape, emphasizing space and comfort, and achieving high-level intelligent driving assistance within 150,000 yuan.

  Geely Yinhe L7

  Reason for winning the prize: As a work of Geely’s transformation into a new energy source, it not only has distinctive family product characteristics, but also has a high price-performance ratio.

  Wen Jie Xin M7

  Reason for winning the prize: deeply binding Huawei’s ability and reputation, it has achieved a substantial increase in sales in the market through the annual change.

  Feifan F7

  Reason for winning the prize: It provides exquisite value choices for consumers in terms of design, quality, control and comfort.

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  Second, the special prize

  Excellent iteration award — — Xinlantu dreamer

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  Reason for winning: This year’s product insists on continuous improvement in terms of chassis adjustment, interior perceived quality, and cockpit experience, which not only greatly improves the product experience compared with the previous year’s model, but also makes people feel refreshed, and drives the brand sales to rise with new product strength.

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  Brand promotion award — — Nezha s

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  Reasons for winning the prize: The product concept of equal rights in science and technology not only provides a value choice for more young people to realize their dream of sports cars, but also successfully helps the brand to break the inherent cognition of consumers and create a brand-new corporate brand image with brand-new products.

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  Rookie Award — — Jiyue 01

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  Reason for winning: This brand-new brand-new product shows its edge in the aspects of intelligent cockpit, intelligent driving and dynamic performance. At the same time, it still has more room for expansion and imagination in the Internet ecology and future product form, which deserves more expectations.

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  Scene Innovation Award — — Jihu automobile koala

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  Reasons for winning the prize: I really practiced the concept of defining a car in a scene, thought deeply in many sub-scenes such as maternal and child, parent-child and female, and carefully explored the user experience and functional demands, which provided a good reference sample for the diversification and customization of the market.

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  Third, the Top10 model

  Ideality L7

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  Award-winning reason: deeply inherited the characteristics of brand family products and the concept of user scenario definition, successfully met the needs of brand-new markets and brand-new consumers with unique product development concepts, and achieved market sales success.

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  Weilai ES6

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  Reasons for winning the prize: the technology is solid, restrained and convergent, but it continues to improve and improve rhythmically. In the fierce market competition, it always maintains its own brand style, luxurious style and accurate crowd positioning, showing the uniqueness of products and brands.

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  Jietu traveler

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  Reason for winning: As an attempt to break into a new category, the brand not only has a high degree of product definition and design completion, but also creates a unique experience for light off-road, travel+and other sub-scenes, such as supporting external expansion of hardware and in-vehicle health inspection.

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  Tucki G6

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  Reason for winning the prize: Taking intelligent driving as the core breakthrough point, on the basis of ensuring the user experience and perceived value, the successful subtraction provided consumers and the market with a smart new energy vehicle with better quality-price ratio, and achieved good market sales.

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  MG Cyberster

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  Reason for winning the prize: This product pays tribute to the classics, and in the new era of intelligent, electric and new energy, it faces the domestic and international markets with its unique product definition, product design and atmosphere creation, showing the confidence and ability of China car enterprises to build a good sports car.

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  Warrior 917

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  Reasons for winning the prize: The deep combination of off-road, intelligence, new energy, customized modification and other elements has redefined the new luxury off-road category and new species, and demonstrated solid technical strength and product performance in two different scenes of daily driving and hard-core off-road.

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  Lingke 08 EM-P

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  Reason for winning the prize: Based on the original product style, the brand-new power form and original vehicle-machine interconnection ecology have not only realized the era transformation of the brand to intelligent new energy, but also won the recognition of consumers with excellent product experience.

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  Deep blue S7i

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  Award-winning reason: With youthful interior and exterior styling design, good perceived quality, human-computer interaction and the third space design of the new power of building cars on a par, a high-end new energy vehicle with high price-performance ratio has been created again.

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  Lan tu Zhu guang PHEV

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  Reasons for winning the prize: positioning the executive car in the new energy era, and fully meeting the needs of market segments and unique scene definitions with good design, perceived quality of materials, space and ride comfort, and making positive attempts in the field of independent new energy executive cars.

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  SAIC-GM-Wuling Binguo

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  Reason for winning the prize: With a very cost-effective price and good product modeling and perceived quality of interior and exterior decoration, it not only provides consumers with a fashionable and convenient electric scooter, but also promotes the brand image of enterprises in the small electric vehicle market segment.

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Join hands with Mahua FunAge to deconstruct the middle-aged crisis. Can a good-looking video break through this miniseries?

Author | Gu Han

Editor | Li Chunhui

 

In just a few years, short video has become a daily life of modern people, and naturally it has become a position that major Internet giants will never give up. With the expansion of the user scale and the continuous entry of new players, the content of short videos is constantly seeking to upgrade. From the concept of Chinese video to micro-integrated water testing, the current trend is more clear:Each family invariably turned their eyes to the miniseries.

 

During the Spring Festival, Tik Tok, Aauto Quicker, Tencent Microvision and other platforms have launched a series of new short plays, which are rich in themes and well-made, which is enough for the short plays to slowly take off the "earthy flavor" label. However, among all the youthful handsome men and beautiful women dead ringer, it is a bald uncle who attracts the most attention of Hard Candy Jun.

 

This "Glowing Uncle" was jointly created by Baidu’s good-looking video and Mahua FunAge, starring "ex-husband brother" Du Xiaoyu, focusing on a wide range of social hot topics with the theme of middle-aged crisis, family and marriage, aiming to make the audience laugh and cry more rewarding. As a good-looking video, the drama was launched on February 22, 2021.

 

Compared with the cool feeling and love women, which are common in the short drama market at present, uncle’s short plays, which are so unconventional, can brush out a super sense of existence. Is it because of missing short drama types or the right medicine for short video users?

 

If the long video online drama has formed its own type law: the explosion is scheduled to be a big production of ancient dolls, the top price-performance ratio is a sweet pet drama, and the word-of-mouth dark horse is a suspense drama.So what is the "light of genre" of short plays?

 

blaze a trail

Let the neglected "uncle" shine

 

"I’m Du Xiaoyu. I’m a good employee in the company. At home, I’m a good husband and father. Today, I’m going to have a highlight moment in my life …" With the voice-over, the scene flashed between the tea room, the office, the dining table, the bedroom and the annual meeting.

 

This is the title of "The Glowing Uncle". In just over ten seconds, the identity of the hero has been clearly explained:Middle-aged people, married with children, submit to humiliation, looking forward, but still have expectations for life.

 

Nowadays, under the intangible cultivation of short videos, short plays become shorter and more pithy, and an episode often has only one theme, instead of a collection of paragraphs. For example, the first episode of "Glowing Uncle" is called "The True Meaning of Masters". Under the material temptation and competitive pressure of modern society, there are always people who yearn for success but are unwilling to pay. A batch of successful training that sells anxiety and advocates "crash" comes into being and harvests "IQ tax". The opening of "The Glowing Uncle" is directed at this social phenomenon.

 

The "master" image in the play can be said to be very typical. Dressed in a double-breasted shirt, he strung his hands together, telling Brother Xiao’s demon to whisper "understand the applause". When the hero asked for help, he was as warm as the spring breeze, and when he cheated money, he turned his head and pulled black. The protagonist was skeptical when listening to the lecture, but refused to think independently when he actually encountered setbacks. He couldn’t help but want to ask for help. Finally, he suddenly woke up when he saw the police uncle take the master away. This experience is also very real.

 

It is not difficult to see that it is not only the difference between horizontal screen and vertical screen on the surface, but also the difference in team source and texture. The concept of the topic of "Glowing Uncle" has already shown obvious differences from the market. It is not a cool drama in the style of Long Aotian’s web, nor is it a simple repetition of funny scenes in life, or a scratch on hot topics on the internet, but it has actually fallen into the real life of the audience, with certain humanistic care and value output.

 

We should know that for a long time, the drama market has always been female-oriented, or deliberately "flattering" and naturally speculating and catering to the preferences of "Generation Z", and middle-aged roles are often marginalized and stereotyped. Few dramas can truly describe the distress of middle-aged men peacefully and grounded, and often use too much force. Together, they are green hat topics or forcibly re-take the road of youth, making middle-aged people silent and young people want to vomit.

 

Included in short video dramas, the first popular themes are also younger and more online, such as antique, sweet pet and fantasy. But in fact, the data shows that compared with long videos, the short video market is more balanced between men and women, and even the proportion of men is slightly higher than that of women.In fact, short video dramas don’t have to follow the old road of long dramas, and continue to pursue youth and high value while ignoring the needs of middle-aged users.

 

Throughout the Spring Festival mini-drama, there is Jin Jing with 20 boyfriends in Tik Tok on the left, and a micro-vision on the right to push the ancient sweet pet to celebrate the New Year. The beautiful video "The Glowing Uncle" is like a simple "mudslide", which is risky to some extent, but it will not open up some new ideas for the market.

 

Join hands with Mahua FunAge.

Go deep into the middle-aged hinterland

 

However, why does this drama dare to choose a middle-aged protagonist and achieve such a degree of completion? We should also talk about the two major producers behind the scenes, good-looking videos and Mahua FunAge.

 

Let’s talk about the platform’s good-looking video. Perhaps today, people’s search is no longer just a choice of search engines, but it still inherits the spirit of "Baidu, you will know" and is loyal to those old netizens who grew up with Baidu.Positioning in the pan-knowledge video platform, serving the "social backbone" aged 25-40.

 

This group of people covers the core labor force in society, and their work and family occupy most of their time and energy, which has created their more precise and simple use demands. But it is precisely because of this that they can’t "vote" in the way of consumption and expression like Generation Z, thus becoming the "silent majority" on the Internet. There have not been many Internet products around them for a long time, and there are also huge dividends to be tapped behind these people.

 

Good-looking video selection provides valuable content for this group. In December 2020, on the basis of insight into the new trend of short video content consumption, the brand of good-looking video was upgraded, and a brand new slogan of "easy and rewarding" was released, and it was announced that it would continue to build more extensive knowledge content. Its self-made business is carried out under these premises, and the content tonality of entertaining is also determined.

Obviously, the choice of uncle as the protagonist is determined by the mainstream user attributes of the platform in addition to the consideration of differentiation. In this way, Mahua FunAge is indeed the most ideal partner for watching videos.

 

When many people think of Mahua FunAge, their first reaction may be the face of Shen Teng, the "national bad uncle". Whether it’s those hot drama works, Spring Festival Evening skits with classic packages, or explosive cinema films such as goodbye mr. loser and Shame Iron Fist, Mahua FunAge is very good at exploring the desires and sufferings of middle-aged men from the perspective of men, dispelling them with sharpness and laughter, and arousing the audience’s resonance, while the works such as Aunt Li Cha, with young actors as the main coffee, are barely performed.

 

In 2020, the epidemic hit the offline industry in an all-round way, and Mahua FunAge stepped up the layout of online content and entered the field of mini-dramas. As a star team with film-making ability, comedy creative talents and hundreds of signed actors, Mahua FunAge quickly got olive branches from all parties, from the traditional video platform Youku (I didn’t expect it, my brother offended) to the short video giant Aauto Quicker (Today’s menu really wants to be together) until this beautiful video.

 

In previous attempts, Mahua FunAge basically complied with the trend of short drama market, starring young newcomers and telling the hilarious interaction between couples and brothers.However, as in the film field, these attempts failed to make Mahua FunAge famous in the short play market. Obviously, The Glowing Uncle is more in line with the audience’s impression of Mahua FunAge.

 

From this point of view, although the positioning of the people and the pursuit of knowledge in the short drama market seem to be taking risks, for Good Video and Mahua FunAge, it is a cooperation in each other’s comfort zone. On the topic of young and middle-aged people, both sides are veterans, and naturally they understand how to start from the pain point and seize the users. Judging from the results, this "atypical entertainment" attempt jointly promoted by both sides is successful.

 

It is imperative to upgrade the miniseries.

Fill the value gap for entertainment

 

At this stage, for good-looking videos, project profitability is not the main consideration. "The core still lies in the construction of the whole pan-knowledge content ecology."Li Min, head of good-looking video content operation, said.

 

"Good-looking videos made a brand upgrade at the end of last year and put forward the values of’ Save Time’. Therefore, the content we do can bring users a sense of value and gain, which is our main consideration. From the internal system of Baidu, we have a very rich knowledge and content reserve.So the problem we have to solve now is how to lead the content creation of short plays from the perspective of pan-knowledge, rather than following the trend of entertainment.. "Li Min told hard candy gentleman.

 

Based on the actual crisis that middle-aged people will face in the workplace, marriage and family, The Glowing Uncle is developed in combination with social hot topics, and finally outputs values in an entertaining way, instead of simply entertaining the audience with jokes, which is a faithful reflection of the pursuit of this content.

 

Moreover, although the protagonist focuses on the middle-aged group, many topics involved, such as intergenerational relations, family education, neighborhood, and workplace problems, are actually resonated by everyone and have certain universality. They don’t really exclude young audiences, but hope that all audiences can benefit from it.

 

In addition, although "Glowing Uncle" is made by Mahua FunAge, which is out of the category of PUGC, the good-looking video also hopes that it can better integrate into the whole platform ecology and interact with other pan-knowledge creators on the platform organically and deeply. It is reported that the high-quality creators on good-looking videos such as "Talking about Travel in Tiancheng" and "Fitness in Wei Wei" are all participating in this short play. The main creator combined with the author’s characteristics to create a plot for him, giving the creator more opportunities to go out of the circle while delivering the content of the platform.

 

"Now many creators already have the qualifications of stars, but the audience is relatively narrower. But their talents and the impact they can bring, I think there can be more display. " Li Min said that good-looking videos have been thinking about what kind of boutique self-made programs should be used to carry the platform creators. "In the future, they will meet with you in different programs and even make them better IP."

 

"Good content has no upper limit for us to invest." Li Min told Hard Sugar Jun that not only is there no limit to the number, but they are also considering other forms of programs such as long dramas and celebrity interviews, and making diversified content layout around the universal knowledge and valuable core positioning. In Li Min’s view, the key is not the timing of entering the market, but whether the content is suitable for the platform and whether it is high-quality enough.

 

As Hard Sugar Jun discussed earlier, according to the situation that major platforms are heavily subsidized, free reading platforms and traditional film and television companies are entering the market one after another, it is imperative to upgrade micro-short dramas. Who can take the lead in breaking through the profit model and content bottleneck, find out the vertical content that conforms to their own content tonality, and avoid falling into the deadlock of homogenization, who is more likely to run ahead.

 

Mahua FunAge, the master creator, appreciates the "alternative" persistence of good-looking videos in content."In the era of fragmentation, more and more people hope that they can use their time to fill the gaps in knowledge, and valuable videos will become a growing trend."

 

When short videos are mostly simple and straightforward, good-looking videos that are full of care for old netizens in the PC era insist on valuable and rewarding content. Isn’t this a new and differentiated idea?

"golden microphone" confides in ups and downs. Morning anchor is insulated from nightlife.

Topic: picture channel


Wang Tao and Wen Yan


  Zhongxin Online Haihai, December 22 nd: The host of "Golden Microphone" in Shanghai poured out the ups and downs of the morning news anchor.


  Reporter Sun Lu


  The final evaluation results of the 2008 China Broadcasting Host "Golden Microphone Award" were announced recently. Two people from Shanghai Wenguang News Media Group won the "Golden Microphone Award"-Wang Tao, the announcer of Broadcasting News Center, and Wen Yan, the host of CBN. This afternoon, two award-winning hosts appeared at the press conference here. Coincidentally, both of them are engaged in the live broadcast of morning news, and two excellent hosts confided to reporters the ups and downs of a morning news anchor.


  WANG Tao: A Morning Journalist in Dai Yue.


  Speaking of morning news, everyone may have seen and heard it, but their real living conditions are not known to many people. Every morning, when you feel the first greeting from the host of the morning news program, it’s really hard to imagine their hard work-they have to go to work at four o’clock in the morning at the earliest, but they read the manuscript, prepare the program, and then concentrate on the live broadcast, and often they are busy all day.


  As a senior radio news anchor in Shanghai, Wang Tao has been engaged in broadcasting morning programs for 24 years. Talking about the "golden microphone", he is more calm. Wang Tao told reporters that his first job in broadcasting was to host morning news programs. It is common to go to work at three or four o’clock in the morning, and he often gets up in the dead of night. The pursuit of morning news is to send the first morning greetings to many listeners who applied for the city, so what I need most is to forget my tired body and show this warm greeting to the audience.


  Because I have been working in the most difficult position for a long time, I must get up early all the year round. Wang Tao admits that there are three alarm clocks at home. "If I really can’t get up, my wife will definitely wake me up in the end. She is my third alarm clock." He told reporters that his success is inseparable from the understanding and support of his family. If you want to say thank you, you must thank your family for their care.


  Wen Yan: The morning anchor is insulated from nightlife


  Many Shanghai audiences know Wen Yan through the gold medal program "The Early Bus of Finance and Economics" in the morning of the First Finance and Economics. Under the screen, Wen Yan is kind and natural, with a bright smile and a simple professional dress, which makes her more capable and chic, and her temperament is extraordinary. What gives people the same feeling is Wenyan’s voice, which is different from the voice when broadcasting news. Wenyan’s voice in front of her is very gentle, with a hint of hearty laughter.


  For winning the Golden Microphone Award, Wen Yan told reporters that the Golden Microphone Award is a great honor for every announcer, and what is more valuable is the audience’s love and support. Financial journalists are destined to work in a state of high tension every day. When it comes to working conditions, Wen Yan does not hesitate to answer "nervous". She said that she had made many mistakes when she first entered the business. When connecting, she called the "foreign exchange market" as "futures market", but making mistakes eventually became her most valuable experience.


  "The most regrettable thing is that in such a beautiful city as Shanghai, I know nothing about the nightlife here." Wen Yan said with a smile that choosing the morning news anchor line means getting up early every day and never having a chance to enjoy Shanghai’s nightlife.


  Behind the news anchor scenery is paying.


  "The news announcer’s working state is far more tense than we thought, and the schedule of work and rest also depends on the program arrangement, which is very hard." Gao Yunfei, vice president of Shanghai Wenguang News Media Group, said here that behind the scenery of news anchors is heavy and busy work, and the long-term efforts are often that when everyone is at rest, they are at work, and when everyone is at work, most of them are still at work.


  According to the reporter’s understanding, the "Golden Microphone Award" was founded in 1993 and is the highest honor for radio and television program hosts. The "China Broadcasting Host Golden Microphone Award" is the highest-level award in the broadcasting host industry in China, which was reported by the State Administration of Radio, Film and Television to Publicity Department of the Communist Party of China for approval, and it is also the only national award of this kind, sponsored by the China Radio and Television Association. The "Golden Microphone Award" presented by China Broadcasting will be held in Tianjin on December 25th, 2008. finish

Editor: Li Erqing

The refund rate is 18.1%! The movie "Twinkle, Twinkle, Bright Stars" has more than 1 million refunds.

On December 19th, according to many domestic media reports, the box office of the movie "Twinkle, Twinkle, Twinkle, Stars" exceeded 70 million on the first day of pre-sale.It broke the record of 59.55 million yuan on the first day of pre-sale in Detective Chinatown 3 and became the highest-grossing Chinese film on the first day of pre-sale.

However, the ticketing platform shows that the number of refunds for "Twinkle, Twinkle, Bright Stars" has exceeded 1 million.The refund rate is 18.1%.Some netizens think that the pre-sale box office of the film is "filled with water".

The refund rate is 18.1%! The movie "Twinkle, Twinkle, Bright Stars" has more than 1 million refunds.

According to data, Twinkle, Twinkle, Twinkle, Twinkle, Twinkle, Twinkle, Twinkle, Twinkle, Twinkle, Twinkle, Twinkle, Twinkle, Twinkle, Twinkle, Twinkle, Twinkle, Twinkle, Twinkle, Twinkle, Twinkle, Twinkle, Twinkle, Twinkle, Twinkle, Twinkle, Twinkle, Twinkle, Twinkle, Twinkle

Film critics said that the film crew of Twinkle, Twinkle, Bright Stars is good at using filters to create a sense of youth and literature. The beautiful lighthouse, retro style, and the affectionate eyes of the hero and the youthful face value of the heroine all add a lot of tenderness to this film.

After watching this drama, some viewers said that this is the youth we are familiar with. There are regrets and misses, and we can always find some charm of last romance from those missed pasts.

The refund rate is 18.1%! The movie "Twinkle, Twinkle, Bright Stars" has more than 1 million refunds.