Luoyang Volvo XC90 new energy price reduction news! Special offer 708,900, limited quantity

In [Autohome Luoyang Discount Promotion Channel], we bring you an unmissable car purchase promotion information: Currently, the much-anticipated Luoyang area is conducting an unprecedented price reduction activity. The maximum discount range is as high as 186,000 yuan, and the minimum starting price has been reduced to 708,900. This is undoubtedly a great opportunity for consumers to buy a car. Want to take advantage of this offer and explore your ideal car? Be sure to click "Check Car Price" in the quotation form to lock in this rare car purchase discount and make your car purchase plan more cost-effective.

洛阳沃尔沃XC90新能源降价消息!特价70.89万,数量有限

In appearance, Volvo XC90 New Energy inherits the family’s classic Nordic design style. The front face is simple and atmospheric, and the iconic Quake LED headlight set is as sharp as an eagle’s eye, giving the vehicle a unique recognition. The air intake grille adopts a vertical design, which is integrated with the body and enhances the visual hierarchy. The overall style combines luxury and technology, showing a modern and elegant temperament.

洛阳沃尔沃XC90新能源降价消息!特价70.89万,数量有限

As a futuristic Volvo XC90 new energy model, it outlines the combination of elegance and power with its exquisite side lines. The body size is 4953mm x 1958mm x 1772mm, and the wheelbase is up to 2984mm, which not only ensures a spacious interior space, but also makes the body proportions seem harmonious and atmospheric. The tire specification is 275/45 R20, the front and rear tire specifications are consistent, and the delicate wheel design is matched with the delicate rim design, which not only provides good grip, but also further enhances the overall visual effect, showing the perfect fusion of luxury and technology.

洛阳沃尔沃XC90新能源降价消息!特价70.89万,数量有限

The Volvo XC90 new energy interior design is luxurious and practical, dominated by a simple Nordic style, with attention to detail and comfort. The center console is equipped with a 9-inch high definition touch screen, the interface is intuitive and easy to use, and it integrates multimedia system, navigation and phone control. It supports automatic speech recognition for easy driver operation. The steering wheel is made of high-quality leather and provides manual up and down and front and rear adjustment functions to ensure driver comfort and convenience.

The interior seats are a mix of fabric and leather that not only focuses on texture, but also takes into account durability and comfort. The front seats support heating, ventilation and massage functions to meet the needs of different seasons and long-distance driving, and the driver and passenger seats are also equipped with power seat memory functions. The passenger seat is also equipped with a variety of adjustment methods, including front and rear, backrest, high and low, leg support and waist support, to fully meet the individual needs of passengers.

The second row of seats can also be adjusted back and forth and the backrest can be adjusted to provide passengers with more space options. Moreover, the seats can be reclined proportionally for easy loading or to meet passengers’ additional riding needs. Overall, the XC90 new energy interior design is designed to provide passengers with a spacious, technological and user-friendly riding environment.

洛阳沃尔沃XC90新能源降价消息!特价70.89万,数量有限

For Volvo XC90 New Energy, it is equipped with a 2.0T 310 horsepower L4 engine. The maximum power of this power unit reaches 228 kW and the maximum torque is 400 Nm. With the 8-speed automatic transmission, it provides the driver with a strong and smooth power output, meeting the dual needs of high efficiency and comfort.

Overall, the Volvo XC90 New Energy has won the hearts of Autohome owners with its simple yet powerful body design. He particularly praised the detailed design of the Thor Hammer and the Viking Axe, believing that they add unique charm to the body shape, especially the front design seems to be more in line with his aesthetic. This evaluation undoubtedly adds more appeal to this luxury SUV, making people look forward to it day by day.

Lantu Automobile 2023 ended perfectly, and the annual sales of 100,000 cars in 2024

  A few days ago, Lantu Automobile2024Chinese New Year Media Appreciation Party– What?Guangzhou Station was successfully held. At the thank you meeting, Lantu Automobile announced that Lantu Automobile was in2023Annual sales achieved7Rising continuously, entering the camp of monthly sales over 10,000 for the first time, completing the sales target set at the beginning of the year2024In 2019, Lantu Automobile will also launch more new models and challenge10Sales target of 10,000 vehicles.

  Specifically, from2023year6Since the beginning of the month, Lantu’s sales have maintained a growth trend every month, and monthly sales have continued to rise for seven consecutive years, entering a new stage of development with strong momentum.2023year12In May, Lantu Automobile delivered a new car10017Vehicles, year-on-year growth479%, month-on-month growth43%, entered the monthly sales club for the first time. At the same time, the new Landscape Dreamer12Monthly sales breakthrough5000Vehicle, achieve four consecutive rises, stand firm in luxury new energyMPVfirst2Succeed in reaching the high endMPVThe first echelon of the market,64%Owners buy from luxury cars.2023Annual sales of Lantu cars50552Vehicles, a year-on-year increase160%Achieve the annual sales target.

  2023In 2008, in the face of the surging tide of new energy, Lantu Automobile actively carried out brand renewal and product renewal, laying a solid foundation for the smooth achievement of the annual goal. At the Shanghai Auto Show, Lantu carried out brand renewal and created "Chinese elegance". The renewed brand shows Lantu’s Chinese elegance posture, showing a more confident, elegant and more Chinese aesthetic image, and constantly meets the needs of the backbone of the new era for new energy vehicles "sense of security, comfort, respect, pleasure and taste".

  More importantly, Lantu cars are2023Since its inception, Lantu has launched a new car to the market every year, forming China’s first high-end smart electric "SUV + MPV +The sedan "family is the most complete product layout of China’s new energy vehicle companies. Since2023year8Since the beginning of the month, Landmap Automotive has successively launched the new LandmapFREENew Landscape Dreamers and Light ChasersPHEVEach model has received a good reputation since its release.

  At the same time,2022year2In May, Lantu announced its entry into the European market and embarked on a sea voyage.6In May, the brand was officially launched in Norway.12Moon, LandscapeFREESuccessfully delivered in Norway.2023year10-11In January, Lantu cars were launched in Finland, Denmark, the Netherlands and other European countries.10month26Landmap Dreamer was officially launched in Europe, with Denmark as the first stopMPVThe category has opened a new chapter in the overseas expansion of high-end electric vehicles. Lantu Chasing Light has also appeared in Europe, and Lantu’s overseas territory continues to expand. In the future, Lantu will continue to expand its overseas reach, entering the mainstream European markets such as Germany, France, and Italy, and showcasing the charm of China’s intelligent manufacturing in the hinterland of the modern automobile industry.

  At the service level, the relationship between Lantu and users will not be terminated due to "sale", but will maintain the relationship to the stage of car use and car ownership, communicate with users with respect, sincerity, equality, and humility, and treat users as friends who know each other. Therefore,2024The year will also be the "first year of high-quality development" for Lantu Automobile. Lantu will walk with first-line ecological partners from the latitudes of high-perception brand communication, high-end product matrix, high-quality sales and service channels, and high-reputation user ecology. The channel is expected to break through400.Home, achieve130+ City coverage.

  Landmap to Dongfeng Car55Based on years of experience in vehicle manufacturing, we have integrated global advanced manufacturing technologies and concepts to form a globally competitive core technology full-stack self-research capability.ESSANative intelligent electric architecture, Tianyuan architecture, "Lanhai Power" intelligent multi-mode hybrid technology, etc., undertake the mission of exploring new models for the development of Dongfeng’s own brand. Looking to the future, Lantu Automobile will continue to explore institutional mechanisms, innovate and practice "mature car companies+The unique development model of "New Forces in Car Manufacturing" has effectively enhanced the international image of Chinese automobiles and continued to demonstrate the strength of the brand.

The academy took shape for the first time, and "Our Beautiful Life" ushered in a new trial experience official Yu Wenwen

Information Times (reporter, Cai Mujia) The reality show "Our Beautiful Life" jointly produced by Hunan Satellite TV and Mango TV is on the air. This week, the B & B will welcome a new trial stay experience officer, Yu Wenwen. It just so happens that the Gengduan Academy has taken shape, and all the staff have raised their dreams after visiting.

Yu Wenwen and Xie Na. Photo courtesy of the program

Yu Wenwen, the new trial stay experience officer, came to visit and was warmly welcomed by the beautiful partners. It was essential for the new guests to visit her to introduce her to the bed and breakfast and the countryside. Just as the construction of the Gengduan Academy had taken shape, the beautiful partners led Yu Wenwen to visit and put forward some suggestions for transformation. Cai Shaofen hoped to build a game area with a slide, so that children could be active after reading. Xie Na was super active and immediately called the designer Chen Gu to communicate. She suggested that the library could be divided into areas, such as reading area, painting area, and handicraft area. Yu Wenwen also needed a music corner. Everyone’s plan was quickly recognized by Chen Gu. What will the Gengduan Academy eventually look like? Will everyone’s imagination come true? Let people look forward to it.

Nongfu Spring, who was scolded by the whole network, made 12 billion last year

Original, Gao Yuzhe, Leopard Transformation

"Core Tips"

Nongfu Spring, which has encountered a huge public opinion storm, has achieved a "two-legged" balance of water and beverages in 2023. However, under the multiple pressures of negative public opinion, upgraded health needs, and intense competition, can the "Porter of Nature" hold the top spot?

Author | Gao Yuzhe

Editing | Xing, Yun

Under the storm, Nongfu Spring still handed over a dazzling financial report.

On the evening of March 26, Nongfu Spring announced on the Hong Kong Stock Exchange that the total revenue in 2023 was 42.667 billion yuan, an increase of 28.4% year-on-year; the net profit attributable to the parent was 12.079 billion yuan, an increase of 42.2% year-on-year. During the reporting period, Nongfu Spring’s gross profit margin increased by 2.1 percentage points from 57.4% in the same period of the previous year to 59.5%.

As of the close of March 27, Nongfu Spring closed at HK $41.25/share, down 1.08%, and the total market value 463.90 billion. In the recently released "2024 Hurun Global Rich List", Nongfu Spring founder and chairperson Zhong Shanyi became China’s richest man for four consecutive years with a wealth of 450 billion yuan.

The annual growth performance is really gratifying, but recently Nongfu Spring has also encountered the biggest public opinion storm since its listing. Since the death of Wahaha founder Zong Qinghou, Nongfu Spring’s market value has evaporated by more than 30 billion Hong Kong dollars, and product sales have also been affected to a certain extent.

It is worth noting that the most eye-catching packaged drinking water in Nongfu Spring in fiscal 2022 contributed 54.9% of total revenue; this proportion dropped to 47.5% in 2023. At the same time, the beverage business grew rapidly, accounting for 51.7% of total revenue, surpassing packaged drinking water for the first time.

Under the upheaval of public opinion and the escalation of health needs, can the "porter of nature" hold the top spot? Drinking water bosses want to be the "beverage brother"?

How much money can "porters" make?

At the beginning of 2024, the bottled water industry staged a leading "melee".

The death of private entrepreneur Zong Qinghou and his past have caused the public’s favorable impression of the Wahaha brand to rise sharply. In addition to the hot search on Wahaha frequency and the soaring sales volume, Nongfu Spring has also been mired in the storm of public opinion. The past between Zong Qinghou and Zhong Shansui has been extended as a story of "Farmer and Snake".

With the fermentation of the incident, the sales of Nongfu Spring were affected. Some media reported that the single-day sales of Nongfu Spring e-commerce platform even dropped from over one million yuan to 50,000 yuan. At present, this storm has not completely subsided. Whether the operating performance of Nongfu Spring will have an impact will be reflected in the first quarter financial report.

The financial report for 2023 once again demonstrates the stable foundation of Nongfu Spring. As a company with a gross profit margin of up to 60%, its revenue and net profit still maintain a good growth rate.

Looking back at the financial reports from 2020 to 2022, the revenue of Nongfu Spring was 22.877 billion yuan, 29.696 billion yuan and 33.239 billion yuan respectively, and the revenue increased by 10.362 billion in three years; to 2023, it increased by nearly 10 billion in only one year.

In terms of net profit, from 2020 to 2022, the net profit attributable to the mother in the same period was 5.277 billion yuan, 7.162 billion yuan and 8.495 billion yuan respectively; in 2023, the net profit of Nongfu Spring was 12.079 billion yuan, an increase of 42.2% year-on-year, and the growth rate increased by 23.6 percentage points compared with the previous year.

Not only did the growth rate of net profit accelerate, but by contrast, the growth rate of net profit exceeded that of revenue.

In China’s packaged drinking water market, Nongfu Spring has always occupied the highest market share. China Resources Yibao, ranked second, did not disclose revenue data for the year in its 2022 sustainability report, only showing a total profit of 1.375 billion yuan.

The earnings report of Nongfu Spring shows that the increase in net profit in 2023 is mainly due to the decrease in the procurement cost of cartons, labels and some raw materials compared with the same period of the previous year. Among the four business segments of Nongfu Spring, the well-known packaged drinking water is the basic plate of its business performance. To a large extent, Nongfu Spring’s strong profitability comes from the high gross profit margin of drinking water.

Why is the gross profit so high? It is because the cost is extremely low. With a gross profit margin of 60%, the unit price of mineral water of 2 yuan is only about 8 cents, and the gross profit is 1.2 yuan. Some media have calculated that, taking each bottle of 400ml packaging water as an example, the polymer PET (polyethylene terephthalate) used to make the bottle costs about 6 cents for materials, about 3 cents for packaging materials (heat shrinkable film, etc.), and about 8 cents for water extraction, labor, and processing. This means that the cost mainly comes from packaging.

The financial report shows that the revenue of Nongfu Spring Packaged Water in 2023 was 20.26 billion yuan, an increase of 10.9% year-on-year. Although the growth rate rebounded from the previous year, it was the lowest among the four major businesses. Obviously, the slowdown in the growth rate of the basic market also brought reminders to the running giants.

Looking for the next eastern leaf

From the perspective of the growth of various businesses, the proportion of beverages in the total revenue of Farmer Mountain has reached more than half, and the first super-packaged drinking water, especially tea beverages, has seen strong growth, further raising the company’s competitive barriers.

Nongfu Spring is divided into four business segments: packaged drinking water represented by bottled water; that is, the tea-drinking segment includes brands such as tea π and Oriental leaves, which have become the second growth curve; functional drinks and juice drinks in a diverse layout, with a large number of products, are regarded as the third growth curve.

Tea products recorded annual revenue of 12.659 billion yuan in 2023, an increase of 83.3% over 2022, accounting for 29.7% of total revenue in 2023. It is worth noting that the revenue scale of this sector in 2022 is nearly 7 billion, with revenue accounting for only 20.8% of the total, indicating that the second growth curve is rising rapidly.

The two largest single products in tea beverage products are Oriental Leaf and Tea Pi, and the sugar-free tea track where Oriental Leaf is located has become a star track in the consumption trend in recent years, and Oriental Leaf is even more powerful.

According to Nielsen data, as of August 2023, Oriental leaves have increased by 114% year-on-year in the past 12 months, outpacing the overall growth rate of the ready-to-drink tea industry by 9 times. Oriental leaves, together with tea π, contributed more than 60% of the increase in the entire ready-to-drink tea market. Oriental leaves have maintained a growth rate of more than 50% for three consecutive years.

Although Nongfu Spring launched the Oriental Leaf product as early as 13 years ago, from a historical perspective, Suntory entered the Chinese market in 1997. Three years later, Coca-Cola and Nestle have successively launched sugar-free and calorie-free products.

At that time, people were enthusiastic about "small sweet water" with high sugar content, including Master Kong’s star single iced black tea, and the Arctic Ocean visible on the streets of Beijing. Not only was the faint oriental leaf mocked, it was also named one of the five worst drinks in China, and even called "dishwashing water".

Oriental leaves can enter the consumer’s line of sight, on the one hand is the increase of people’s health awareness, on the other hand is the rise of the cutting-edge brand Yuan Qi Sen Lin, under the trend of the new consumer era, 0 sugar 0 fat overnight became the standard for young people.

Sugar-free tea is becoming a new trend. Euromonitor data shows that the growth rate of sugar-free tea in China far exceeds that of other tea tracks. From 2017 to 2022, sugary tea has entered a low growth rate, while sugar-free tea will maintain a growth rate of 7.9% in 2022, much higher than that of sugary tea. It is expected that the CAGR of sugar-free tea market will reach 10.2% in 2022-2027.

The rise of the track has inspired new and old players to enter the game. Among them, there are traditional brands represented by Nongfu Spring, Wahaha, Dongpeng Beverage, etc.; there are also new brands represented by Yuan Qi Sen Lin, Chali, tea’stone, etc.

Although Dongfang Leaf has obvious advantages, the entry of various brands has also put huge pressure on the market competition. Yuan Qi Sen Lin’s sugar-free tea product Burning Tea has specifications covering 500ml, 550ml, 600ml and 900ml; Dongpeng Beverage’s Oolong tea launched in 2023 is only 69.9 yuan after 24 bottles are discounted.

Faced with the growth rate of the subdivision track, once it enters the stage of large-scale competition and price war, it will be a big challenge for each company. Moreover, the emerging track market barriers are not large, and young consumers are willing to try early adopters, etc., all of which determine that in addition to the dark horse of Oriental Leaves, it is more secure to create the next star single product.

Chasing 50 billion camp, competing to be the drink brother

In comparison to the packaged drinking water and tea beverage segments, fruit juice beverages and functional beverages performed slightly conservatively in the 2023 full-year financial report.

Nongfu Spring financial report shows that in 2023 functional beverage products recorded annual revenue of 4.90 billion yuan, an increase of 27.7%, accounting for 11.5% of total revenue in 2023; fruit juice beverage product revenue 3.53 billion yuan, an increase of 22.7%, accounting for 8.3% of total revenue in 2023, a decrease.

As the third growth sector in the early layout of Nongfu Spring, there are many competitors in the functional and juice beverage track.

It has a wide range of products, including Screaming, Water Soluble C100, NFC 17.5 °, Power Emperor, etc. In 2023, Nongfu Spring will also continue to introduce new flavors in this field.

However, from the perspective of the industry as a whole, Nongfu Spring’s market share is relatively low. In functional drinks, a larger market share is occupied by Red Bull, Dongpeng Special Drink, and Pulse. In 2021, Red Bull’s market share will exceed 50%, ranking first in the industry; followed by Dongpeng Special Drink and Pulse, accounting for 12% and 7% respectively; the cutting-edge brand Yuan Qi Sen Lin entered the market in 2021 and launched Alien Electrolyte Water in April. A year later, Alien Electrolyte Water became Yuan Qi Sen Lin’s knock-out product to create the second curve.

In the field of juice beverages, Coca-Cola, Huiyuan Juice, and Weiquan Food are the industry leaders, with a market share of the top three, all exceeding 10%. To lead the industry, Nongfu Spring has to face multiple rivals.

As the proportion of beverages continues to increase, Nongfu Spring has realized that water and beverages "walk on two legs".

In most consumers’ minds, "Farmer Mountain is a little sweet" "We don’t produce water, we are just nature’s porters" has long been a popular advertising slogan. In fact, the total revenue of unlisted Wahaha has always been higher than that of Farmer Spring.

In China’s beverage industry, Wahaha is the real leader. From 2021 to 2023, the total revenue of Nongfu Spring is 29.696 billion, 33.239 billion and 42.667 billion; and in 2021, Wahaha’s revenue has exceeded 50 billion. According to the data of the All-China Federation of Industry and Commerce and the summary and commendation conference of Wahaha Group in 2023, Wahaha has maintained a total revenue of more than 50 billion yuan for three consecutive years.

To achieve 50 billion record, there is also the low-key Master Kong. In public cognition, the first thing that comes to mind when mentioning Master Kong is "instant noodles", which is also a leading player in the beverage industry. 2023 annual financial report shows that Master Kong’s beverage growth is slow, but the overall revenue of drinks in 2023 still reached 50.939 billion yuan. Because the gross profit margin of drinks is higher than that of instant noodles, Master Kong has already shifted its business focus to drinks, accounting for more than 60% of the business.

It can be seen that Zhong Shanshan, who has the "richest man" aura, and Nongfu Spring under his leadership, still have many competitors to defeat if they want to become the hegemon of the beverage industry.

Nongfu Spring has indeed laid a solid foundation in the field of bottled water, and the product line in the beverage matrix is also relatively rich, but in the competition for the hegemony of new and old brands, it has the voice over the hands of consumers. Coupled with the fungibility of the drink itself and the diversification of the purchase scene, the era of once relying on a slogan to go the world is gone. To face new brands and strive to be "the first brother of drinks", Nongfu Spring still has to solve problems.

Which drinks do you buy most often?

Original title: "Nongfu Spring, scolded by the whole network, earned 12 billion last year"

Read the original text

A "reform" brings leap development

  Strongly supporting, stimulating vitality, and accelerating innovation, China FAW achieved contrarian growth and strong growth –

  A "reform" brings leap development

  On the assembly line of the FAW Hongqi factory, the heroic "Hongqi" H9 cars caught the eye.

  "Since the launch of this car, there has been a steady stream of orders." The staff told reporters, "Not only H9, but the sales of the entire’Hongqi ‘brand car exceeded 200,000 in 2020, an increase of 42 times in three years."

  In the context of the continuous decline in sales in the global automobile industry and the impact of the epidemic, how can "red flag" vehicles rise against the trend and grow strongly? The answer of the employees is: "It comes from reform."

  Concentrate on advantages to strengthen the brand

  As the first high-end car in New China, the "Hongqi" car has always carried people’s high hopes for national cars. However, the brand has experienced ups and downs since the 1980s.

  Significant changes began in 2017. That year, Xu Liuping was transferred to FAW and launched a new round of reform. The three independent brands, Hongqi, Pentium, and Jiefang, were re-organized and resourced. In particular, "Hongqi" cars were directly operated by FAW Group headquarters, concentrating the best forces to strengthen the brand.

  "Before the reform, Hongqi Automobile was produced and operated as a branch. In 2017, after the brand was directly operated by the group headquarters, a factory dedicated to production was established, and the group headquarters was responsible for coordinating various resources." Wang Caiyun, director of the general management department of Hongqi Factory, said.

  The headquarters of the group has actively optimized the coordination and mobilization of personnel and financial resources of the Hongqi brand, so that the product quality and production scale can be rapidly improved. In this regard, the employees of the Hongqi factory are deeply touched: "In the past, there were only more than 20 professionals on our production line. Now, there are more than 200 people just doing production preparation. In the past, the annual investment was at most a few million yuan, but now it can reach billions of yuan. Three workshops such as stamping, welding, and painting have been created from scratch. The scale of the production base has been expanded by 4 times, and digitalization has been fully realized…"

  "After shouldering the operational function, the functional areas of business at the group headquarters were all demolished and redesigned. Almost all of them had task indicators linked to the development of the red flag, from’management ‘to’dry’." Zeng Xiaojun, director of the system management department/organization management department of FAW Group, said for example. "Although the headquarters had a brand marketing department in the past, it did not sell cars. After the reform, the department was abolished and the marketing center was re-established, which was not only directly responsible for sales, but also added pre-product planning and so on."

  Since 2017, the major institutional adjustment of FAW Group headquarters has been carried out 6 times. After connecting with the market, the problem of headquarters institutionalization has also been solved. The satisfaction of FAW’s grassroots units with headquarters services rose to 91.59%.

  Reform stimulates enterprise vitality

  On the bookshelf of Wang Caiyun’s office, a military order stands out. This was signed by her in FAW’s new round of "All Stand Up, All Staff Compete" last September. Exceeding the performance targets in the military order may result in promotion and salary increase. If you fail to complete it, you may lose your job or even lose your job.

  "All stand up, all employees compete for employment", which originates from FAW’s "four-energy" reform that began in 2017 and is competitive every three years. Wu Jintian, director of the group’s Human Resources compensation management department, told reporters that the core of this reform is value creation-based, performance-based measurement, to achieve "cadres can go up and down, salaries can be high and low, employees can come in and out, and institutions can increase and decrease".

  "Competing for employment based on ability depends on how much value you have created for the enterprise, and you must speak with your results." In the eyes of many FAW cadres, this reform is tantamount to a "deep earthquake".

  Mr. Liu is one of a group of capable young geniuses who want to work. After two rounds of competition in 2017 and 2020, he has become FAW’s youngest senior manager after nine years of work. Previously, it took 16 years at the fastest for employees to enter the senior manager position. The reform has reduced the average age of FAW’s middle-level cadres by about 5 years.

  After the 1980s, Wang Caiyun also achieved a three-level jump in three years due to the "four-ability reform": from a second-level manager, to a senior director, and then to a department director. "Being able to go up and down, in and out, is a manifestation of the vitality of an enterprise," she said.

  With the younger ranks of cadres, many post-80s and post-90s have been entrusted with important responsibilities, provoking the backbone in the research, production and sales system, and "red flag" cars have gradually entered the hearts of "new car buying forces".

  Accelerate the pace of innovation across the board

  When the reporter arrived at the FAW Innovation Technology Research Institute, Cao Lijun, the head of the Comprehensive Technology Management Department, was leading colleagues to study the "14th Five-Year" intellectual property plan.

  In order to comprehensively strengthen its innovation capabilities, in September 2017, FAW kicked off the reform of its scientific research system and restructured the FAW Technology Center, which is known as the "Cradle of China’s Automotive R & D Talents". It established the Research and Development Institute, the Modeling Design Institute, the New Energy Development Institute, and the Intelligent Network Development Institute. In the past three years, it has successively established the Innovation Technology Research Institute, the Materials Research Institute, and the Testing and Testing Institute.

  The overall scientific research structure has changed from "one center" to "Big Dipper", the research direction is more detailed, and the R & D responsibilities are clearer. At the same time, the development of "Hongqi" products has been strengthened. For example, the Design Institute is mainly responsible for the appearance design of the Hongqi brand.

  Wang Caiyun said: "After the establishment of the Design Institute, the’Red Flag ‘has its own family design language, and these are the iconic symbols of the’Red Flag’ car."

  The segmentation of the research and development field has also greatly accelerated the pace of FAW’s follow-up with the latest technologies and exploration of forward-looking technologies. Take the Intelligent Netlink Development Institute as an example, due to a group of personnel specializing in vehicle to everything, the intelligence of Hongqi has been continuously upgraded. The Hongqi EHS9, which was launched in December last year, has been praised by users as "killing many products of the same level in seconds".

  "In the past, ‘Hongqi’ had a single product and not many models. Due to the reform of the scientific research system, new technologies in the industry were quickly reflected in the car, and the speed of product update and iteration has surpassed that of joint venture vehicles." The staff of the final assembly workshop of the Hongqi factory told reporters that the significant improvement in the development and design level not only gave Hongqi more and more "charm points", but also the manufacturability and equipability of products, which will help "Hongqi" usher in a big explosion in production and sales.

  Through comprehensive deepening of reform, China FAW’s independent innovation ability has been significantly enhanced, and 3,508 patents were applied for in 2020, an increase of 19.8% year-on-year; in the past three years, vehicle sales have increased from 3.106 million to 3.706 million, with an average annual growth of 4.5%, and the market share has increased from 11.1% to 14.6%, an increase of 3.5 percentage points. (reporter
Peng Bing, Liu Shanshan)

  Authors: Peng Bing, Liu Shanshan

[Editor in charge:

]

Extreme Krypton 007 officially listed at a price of 209,900 yuan.

  Netcom information On December 27th, Extreme Krypton 007 was officially launched. Five new models were launched with the price range of 209,900-299,900 yuan. The new car was built on the PMA2+ platform and positioned as a pure electric medium-sized car. The new car adopts a brand-new design of the Krypton family, with a simple design style and a slip-back shape, which is very sporty. In terms of power, Krypton 007 provides two kinds of power for users to choose from: single motor and dual-motor four-wheel drive version. The new car will be delivered nationwide on January 1.

Netcom automobile

Netcom automobile

Netcom automobile

Netcom automobile

  In terms of appearance, Krypton 007 adopts a brand-new design language of Krypton family, adopts a simple design style, and the front of the car looks more rounded. In addition, the new car has replaced the split lamp group design with an integrated through lamp group design, and the slender through LED strip is more recognizable. In addition, the new car launched a total of six paint colors for users to choose from, including: dawn brown, clear blue, cloudy silver, misty rain gray, bright moon white, and extremely dark night.

Netcom automobile

  From the side, the side of the new car also adopts a simple design, and the overall lines are very fluent. With the slip-back shape and large-size wheels, it is full of movement. In addition, the new car also uses a hidden door handle to further reduce the drag coefficient. In the rear part, the new car adopts an integrated taillight group, which is also highly recognizable after lighting.

Netcom automobile

  In terms of interior, Krypton 007 adopts a brand-new interior design, and the overall interior design is more simple. The new car is equipped with a 15.05-inch central control screen and a 35.5-inch AR-HUD head-up display system. In terms of configuration, Krypton 007 is equipped with Qualcomm Snapdragon 8295 chip and lidar.

Netcom automobile

  In terms of power, the new car is built on the PMA2+ platform, and it is available for users to choose from two kinds of power: single motor and dual-motor four-wheel drive version. Among them, the power of a single motor can reach 310 kilowatts, and the power of the front and rear motors of the dual-motor version is 165 kilowatts and 310 kilowatts respectively. In terms of battery life, the new car will provide two versions of battery life, and the cruising range under CLTC conditions is 688 km and 870 km respectively.

  (Photo/Text Netcom Du Jinyi)

Imported Volvo, which is famous for its safety, rusts in less than half a year!

This Volvo XC90 has a high failure rate!

Mr. Li of Hangzhou bought a Volvo XC90 in November last year, which belongs to the highest grade model of this brand. However, so far, it has appeared one after another.If the co-pilot doesn’t sit, it will give an alarm, the cushion frame below will rust, the skylight will leak, the engine fault light will flash, and the airbag will fail.Wait a series of questions.

Complainant Mr. Li:

First of all, the first problem is that I found that this seat can’t be adjusted. At first, I couldn’t adjust it. I left it in a hurry. When I used it again, I found that it couldn’t be used. When I went to the 4S shop again, I found that there was a missing accessory. Then I found that the seat would automatically alarm.

Mr. Li said that the initial minor problem was solved after one or two repairs, but with the arrival of the rainy season, the skylight leaked again.

Complainant Mr. Li:

When I went to the 4S shop, he measured that the skylight water pipe was not blocked and the running water was very smooth. How can it leak? ) When the corners of the water pipes are overlapped, the rivets may not be firmly combined. The first time I went there, I didn’t check the problem. I asked him to pad the paper, and the second time I suspected it was this place, and then I handled it. (Is it handled now? ) Now who knows, it will take a long time. If it rains for two or three days, there will always be water accumulation, and there will always be water seepage grooves in the skylight.

Two days after the interview, we contacted Mr. Li again. He said that the repaired skylight was leaking again. It seems that the 4S shop didn’t get the idea.

In addition, the trouble that made Mr. Li uneasy also came. When repairing the fault that the co-pilot called the police without sitting, he found that the co-pilot cushion skeleton was badly rusted. Could it be a soaking car?

Complainant Mr. Li:

The car that I haven’t had for half a year is rusted like this. I suspect it is a soaking car. The 4S shop told me that it was by sea. How did it rust like this by sea?

Special technician Zheng Jun:

I just looked at it. It’s unlikely. I suspect that it is not the problem of going by sea or land. I suspect that the paint was not in place when spraying the skeleton.

Complainant Mr. Li:

When the after-sales manager called me, I recorded it. He also admitted that there were many abnormal problems in the car, so you should treat the abnormal problems as abnormal instead of normal. I bought your car for quality. There are 70 to 80 problems in the new car for half a year. How can you let a consumer trust you? The single problem may not be too big, but there are so many problems in the car for half a year.

Special technician Zheng Jun:

Did the 4S shop give you any solutions?

Complainant Mr. Li:

He said he would extend my warranty for two years, and verbally promised to return my car if there were so many failure rates again.

Special technician Zheng Jun:

Then this can’t just be a verbal promise.

Complainant Mr. Li:

I asked him to write a paper certificate and he didn’t agree.

Rust condition of passenger seat skeleton

As for why the seat frame rusts, Manager Bao of the sales department of Hangzhou Zhongwo 4S Store said so.

Manager Bao of Sales Department of Hangzhou Zhongwo 4S Store:

This skeleton is made of pig iron, which will definitely involve a little rust. Pig iron is not rust-proof, because all Volvo seats are made of pig iron. In case of an accident collision, its seats can be pulled back, so as to prevent people from being exposed to some safety hazards.

Today’s car reporter:

So this rust is normal?

Manager Bao of Sales Department of Hangzhou Zhongwo 4S Store:

I didn’t say it was normal, just said it could be rusted.

Today’s car reporter:

Then why didn’t you do anti-rust treatment at first?

Manager Bao of Sales Department of Hangzhou Zhongwo 4S Store:

I don’t know about this. After all, we are not a manufacturer.

Today’s car reporter:

There is another problem that the skylight leaks, and the owner said it leaked again these two days.

Manager Bao of Sales Department of Hangzhou Zhongwo 4S Store:

At that time, it was equivalent to saying that it was not repaired. It was just a preliminary inspection. Because we were involved in disassembling something, the owner wouldn’t let us disassemble it, so the owner was in our store yesterday. We gave him the scooter, and his car was here. He also agreed to disassemble it for us. Finally, we confirmed what the problem was.

Today’s car reporter:

There are so many problems now, is it the workmanship?

Manager Bao of Sales Department of Hangzhou Zhongwo 4S Store:

I don’t know, I can only say that the failure rate of his car is really a little high. We have almost negotiated some questions about the customer yesterday, but he will go back and discuss some details.

Full video of the program:

Moderator Jiang Xin

The failure rate is on the high side, that is, Mr. Li is unlucky enough to buy back such a car. As long as both parties reach an agreement on the repair and compensation, all the problems of the vehicle will be solved in the end. However, we think that this is not just a matter of luck, but also reflects the worrying quality of vehicles from a certain angle. I hope this is just an example.

This article is the original manuscript of the Automobile Division of Hangzhou Wenguang Group.

Produced by "Today’s Automobile Column"

Reprint should indicate:

If you have any complaints about cars, you can click on the WeChat navigation key "Rights Protection Express Train", fill in the information and submit it. Or directly call the rights hotline: 0571-85088855, let’s pay attention together!

When winter goes and spring comes, citizens set off an outdoor fitness craze.

Hehe Chengde Net reporter Li Ying

Spring returns to the earth, and everything revives. With the warm sunshine in spring, people take off their heavy winter clothes, while enjoying the spring scenery, they stretch their posture and keep fit. From the scenic pocket park and fitness green space to the well-equipped sports ground and gym, more and more fitness enthusiasts are beginning to sweat and enjoy the fun of spring fitness.

Take a brisk walk, kick shuttlecock and hit Tai Ji Chuan … Since the warm weather, Li Qingshan, a citizen, has been going to the Binhe Park near the community for exercise every day. "The weather is fine, and I no longer shrink from exercising. In the last two days, there have been more and more people in the park." In Li Qingshan’s view, going to the park to exercise can not only keep fit, but also make some new friends, which has become his "main business" since his retirement.

"Go, play ball!" On the morning of March 17th, xu feng, a sophomore studying in Hebei Normal University for Nationalities, met her classmates and went to the outdoor badminton court of Chengde Olympic Sports Center to play together. I thought it was early, but I didn’t expect the venue to be occupied by people. After consultation, they teamed up with two other college students to play doubles. Accompanied by wonderful smash, chop or clever high ball and drop ball again and again, four people played heartily and made an appointment to have another "killing" after class the next day.

At about 19 o’clock on March 18th, a passionate spinning course was going on in a gym in Shuangqiao District. Driven by the coach, with the intense rhythm, the students sweated like rain, and everyone was hooked after a class. As one of them, Ms. Dong is panting. "I just started to resume fitness today, and I still feel a little uncomfortable. I was lazy a while ago and gained a few pounds. I came to exercise after work today, which just reduced my fat." Ms. Dong joked: "Losing weight is secondary, and good health is the main thing."

In the park square, children chase each other with bubbles, and the elderly play musical instruments, sing and dance; On the street, running figures hurried by, and the sweat dissipated with the wind; On the basketball court, strangers get together to attack and defend each other, and experience the long-lost pleasure of sports … Another good year, the concept of national fitness is deeply rooted in people’s hearts, sports facilities for benefiting the people are constantly improved, and more and more citizens participate in sports and fall in love with sports, which enhances their sense of gain and happiness through joint construction and sharing.

History of Self-portrait: From Narcissus Teenager to Self-portrait Girl

Narcissus daffodil teenager.

Trigaud, a French court painter, works "Full-length portrait of Louis XIV in coronation suit at the age of 63".

Selected Pictures of Yongzheng Carpe diem.

Self-portrait of the famous painter Leonardo da Vinci.

Japanese astronaut Akihiko Shingo takes a selfie in space.

  As early as ancient Greece, the Oracle of "Know Yourself" was engraved on the lintel of Apollo Temple. This is an inevitable question in everyone’s life: who am I? Who am I? Is this what others think of me as? … … Self-focusing "selfie" is what we think of as proof of our interaction with others.

  Self-portrait is popular in the internet age, but "self-portrait" is not the product of the internet age. People have always been enthusiastic about themselves, but in the past, they were limited by technical conditions, and the privilege of seeing their own visual images belonged to only a few people. After the Renaissance, painters with technical advantages picked up brushes and combined self-portrait with art. With the advent of photography, it is possible for ordinary people to record themselves. After that, the rapid development of digital cameras and high-definition mobile phones, as well as the fuel of Internet information sharing, ushered in a big explosion of self-portraits, machine imaging.

  Privilege of nobility — — Portrait of the emperor

  Narcissus is a beautiful boy in Greek myths and legends. When he was born, his parents received the proverbs from the prophet — — Don’t let him see his face clearly. However, at the age of sixteen, Narcissus caught a glimpse of his face when he passed a mirror-clear lake in the forest. The beautiful boy was addicted to the reflection in the water, and finally fell into the bottom of the lake and turned into a daffodil on the shore.

  The inverted image of daffodil teenagers is a metaphor of human self-cognition. Humans observe four situations and exchange information with others to understand and define the world around them; At the same time, human beings also examine their own external presentation, show it to others in various ways, and define themselves through feedback from others. Just as Charles Horton Cooley, an American sociologist, expounded the "Byakki Smoker" theory in "Human Nature and Social Order" in 1902: "We understand ourselves by imagining how others feel about our behavior and appearance" — — And this may be the endogenous force for the long-lasting self-portrait.

  Self-gaze was born at the beginning of human cognition. A primitive man who came home from hunting with a full load may be to show his strength, or to record the moment of victory. In short, he will draw murals of his hunting with colored soil by the light of the bonfire in the cave. These primitive murals can be regarded as the earliest self-portraits of human beings. Therefore, selfie has a long history. In the years when human beings have not mastered photography technology, portrait is the original form of selfie.

  Before the 16th century, only the aristocrats could hire painters to see their own visual images. Although the portrait is not written by myself, they pay the painter, so it is their preference, not the painter’s, that determines the direction of the painting. The portraits of emperors in the era of centralization are not only for recording, but also for showing the authority of emperors. King Louis XIV of France claimed to be the king of the sun. In one of his widely circulated portraits, Louis XIV wore a golden laurel and portrayed himself as Apollo. Queen Elizabeth I left hundreds of portraits, but most of them looked like the same one — — Almost fair skin and unsmiling expression — — The real Elizabeth had smallpox, her face was full of potholes, and her mouth was rotten because she ate too much sugar. Compared with real people, portraits are obviously beautified.

  The portrait with the most selfie style comes from Yongzheng, a fan of "Let’s have fun". The "map of pleasure", which began in Nanqi, usually depicts the royal entertainment life. Back to Yong Zhengdi, he was the absolute master of his "map of pleasure". Yongzheng’s "map of pleasure and pleasure" is not only a display of external imperial power, but also related to the inner side of "poetry and distance" Long before he ascended the throne, a silk painting called "Plough and Weaving in Yin Zhen" revealed this clue. In the picture scroll, Yongzheng dressed himself as a farmer who stood on the ridge with an umbrella and led the people to harvest. In the later "Atlas of Joy and Joy in Yongzheng" (collected in the Palace Museum), Yongzheng wore a western wig and European clothes to hunt and stab tigers, or pretended to be a fisherman who fished alone in the cold river, or shot a bow barefoot, or sat quietly in meditation at sunset, or recited songs in ancient Panasonic &hellip. … It’s quite a bit like online celebrity bloggers "posing" today.

  The convenience of artists — — self-portrait

  It is difficult for ordinary people to see their portraits, and nobles realize their portraits with the help of painters’ skills. What about the painters themselves who have fantastic brushes? In 1656, the Spanish painter Diego Velá zquez indirectly expressed the advantages of the painter with his masterpiece Gong E. When painting the little princess, Velá zquez skillfully incorporated the scenes he painted into the picture. In the frame, Velazquez stands in front of the frame with a brush in his hand, which makes it difficult for the viewer’s eyes not to bounce back on him when they touch the frame. This is an artist’s visual game and a painter’s privilege.

  Few painters can refuse the privilege of self-portrait, just as it is difficult for people today to refuse the selfie camera of mobile phone. At one time, few people paid attention to the painter’s self-portrait. Occasionally, a painter secretly drew one for himself, and he could only admire himself. However, since the Renaissance, art has gradually been respected by people, and even the portrait art of painters has stood in the spotlight. The self-portrait that best represents the Renaissance spirit comes from the master Leonardo da Vinci. In his self-portrait of his later years, his tight lips, deep eyes and smooth beard depict an old, wise and rational human image. The most prolific self-portrait creator is the Dutch painter Rembrandt. From the age of 14 to 63, Rembrandt left more than 100 self-portrait works, spanning his fanatical youth, proud middle-aged and lonely old age; Rembrandt’s skin in the painting ranges from compact luster to wrinkled face, and his clothes range from fine clothes to coarse rags. What remains unchanged is his persistent pursuit of art, which can almost become a personal portrait epic. The most straightforward self-portrait comes from the painter Van Gogh, who painted a self-portrait with his ears cut off at the stage of his artistic madness, expressing the painter’s strong self-awareness.

  Victor lebrun is a famous French neoclassical painter. In 1779, he was invited to the Palace of Versailles to paint a portrait of Queen Marie Antoinette. Different from the traditional royal portrait, the queen in her works is more like an ordinary aristocratic girl, dressed comfortably and casually. But her most realistic figure painting is the self-portrait of her and her daughter together. The female painter looks directly at the viewer and holds her daughter in her arms. Her expression is kind, natural, warm and moving, just like today’s parent-child photo. Lebrun painted a number of self-portraits, in which she embraced her daughter, taught students and painted in the studio, just like a female autobiography under the changing times.

  The Light of Photography — — Real selfies are possible.

  In 1826, in Burgundy, after eight hours of exposure waiting, Joseph Nicephore Nieps finally succeeded in developing the scenery outside his attic window on a lead-tin alloy plate, giving birth to the first photo in human history. Nieps has been studying this kind of instantaneous image condensation for more than twenty years. He named this photography technique "sunlight etching" and refused to make it public. So the inventor of human photography was named after his partner Louis Daguerre. On the basis of Nieps’s invention, Daguerre changed to mercury vapor to enhance the image appearance and delicacy of exposed copper plate, and shortened the exposure time from 8 hours to 30 minutes. Shortly after Nieps’s death, at the meeting of French Academy of Sciences and Academy of Arts in August 1839, "Daguerre’s silver photography" was officially made public, and the light of photography shone into the public.

  The English word "photography" in photography consists of Greek words "phos" and "graphos", meaning "light" and "writing" respectively. As the name implies, "photograph" means to replace the human brush and record the moment as eternity with light. The invention of photography amazed people and changed the way people watched the world. The most typical example is a photo of the earth called "Blue Marbles" taken by astronaut Jack Schmidt on the Apollo spacecraft in 1972. This photo has opened a new perspective for all mankind to observe the world, and for the first time, from the perspective of "God", we can see the whole picture of the planet where we live and marvel at its roundness, tranquility and perfection.

  Almost at the same time when photography was born, people not only watched and photographed external images enthusiastically with cameras, but also tried to be in front of the camera to satisfy their curiosity about themselves — — Self-portrait was born almost at the same time with the invention of photography. The first batch of self-portrait attempts were artists transferred from painters, such as French photographer Hippo Park Jung Su Baier. Speaking of which, he was a competitor of Daguerre. As early as May 1839, he submitted the exposure method of "direct positive film technology" to the French Academy of Sciences, but in the end, Daguerre’s publicity was robbed by mistake. Baier created a selfie titled "Self-portrait of the Drowning Man" to protest. In the photo, he lay naked on the water side and played a drowning man. His eyes were closed and his hands were black. At one time, the public thought that he had really passed away. Thus, although Baier missed the title of the first inventor of photography, he went down in history as the first selfie taker.

  Camera evolution — — Self-timer from difficult to easy.

  It’s too difficult. Almost all early photographers who have taken selfies will have such complaints. Daguerre’s photographic equipment weighs 50 kilograms, and the exposure time of 30 minutes means that the selfie taker has to stay still in front of the camera for more than half an hour. No wonder Baier chose "suspended animation" for his selfie, and it is much easier to close his eyes and take a nap for an hour. By contrast, in 1865, when Gannard, a French photographer, journalist and novelist, took a selfie in the mirror and sent it to a friend, he couldn’t help but write down the hardships behind the photo: "I looked in the mirror and took this photo. My hands are shaking, it’s too difficult to shoot. " The earliest personal selfie in China came from the first selfie of my family in a hundred years, which was created by Ms. Sun Sui Xin Ci, a visual education scholar, in 1901. The birth of this selfie was also a big struggle. In order to assist in shooting, Ms. Sun Sui Xin Ci made her own equipment, and it took more than a day of trial and error to get a satisfactory one. Artists are still like this, and it is conceivable how difficult it is for ordinary people to get a selfie.

  Five years after the death of Daguerre, the father of photography, george eastman, an ordinary man, was born. Born in a poor family, he was fascinated by photography since childhood. After he got a job in a bank as an adult, he devoted his spare time and money to the research of camera dry photography. At the age of 27, Hysmans invented the earliest film and founded his own camera dry printing company. At the age of 34, Hysmans Company produced the first "Box Brownie" camera, which cost only $1 (Daguerre’s photographic equipment cost 400 francs); At the age of 35, Hysmans’s company was renamed Hysmans Kodak Company, which became the famous Kodak Company. Kodak Company has brought snapshot technology to the general public. Small and cheap cameras have become the daily consumer goods of the public, and ordinary people’s selfies have also begun to emerge. When people come into contact with photography, they try to take selfies by observing their postures and expressions in the mirror. The invention of film made portraits and self-portraits generally replaced by cheap photographic paper, but the real change was the digital camera that had a devastating impact on Kodak.

  In 1988, at the Cologne Expo, a digital camera NDS-1P jointly developed by Fuji and Toshiba attracted people’s attention. This is the first digital camera in human history, and its appearance means that the new electronic imaging technology has replaced the traditional silver halide technology, the cornerstone of Kodak’s survival — — Film, a storage medium, has been digitally melted. It is not only storage, but also digital evolution from imaging to transmission and even image modification. It is a distant thing to take photos in the early days with a whole set of cumbersome and costly equipment. The arrival of the digital age is of epoch-making significance to the history of personal selfies. Digital cameras are too friendly for selfie lovers. — There will be no more wasted film, and it can be checked and deleted through the LCD screen behind the camera immediately after shooting, which is both economical and can protect privacy. The self-timer delay function frees the photographer in the process of self-timer, and the distress of leaving reflective white spots in the middle of the photo when taking a self-timer in the mirror is gone forever. In addition, the invention of wireless remote control and cable release has expanded the range of activities of selfie takers, and they can record themselves and their surroundings. Various auxiliary self-timer functions such as anti-shake function and portrait automatic beautification function have emerged one after another, and the sales of digital cameras specially designed for self-timer are hot … … With the development of photography technology, ordinary people can easily take pictures for themselves, and selfie has finally changed from the pastime of nobles and the privilege of artists to the daily life of ordinary people.

  Mobile phone era — — Self-timer anytime, anywhere

  In 1973, on the street of new york, martin cooper, an employee of Motorola Company, successfully talked with others with a machine box the size of two bricks. This was the first mobile phone in the world, and today people call it a mobile phone. At that time, martin cooper might not have imagined how earth-shaking changes would take place in this machine 50 years later: its main functions are far more than just talking, but also surfing the Internet, paying, playing games and, of course, taking selfies.

  Today, more than 90% of online selfies come from mobile devices. For most people, the multifunctional, light and easy-to-use mobile phone is enough to take pictures instead of digital cameras, not to mention the continuous improvement of mobile phone manufacturers in mobile phone cameras. The earliest mobile phone with camera function came from Sharp J-SH04, which was released in 2000. A 110,000-pixel CCD camera was built in the back of the machine, and a convex mirror, that is, a selfie mirror, was intimately prepared next to the camera to help users see and adjust their actions in the convex mirror when taking selfies. In 2005, the prevalence of 3G network made the factory mobile phones begin to be equipped with front-facing cameras. The front camera was originally used for video calling under 3G network, but it was soon discovered by merchants that people used it to take selfies far more often than video calling. Camera, once only an accessory function, has evolved into an important indicator of mobile phones because of the popularity of self-timer. With the continuous evolution of mobile phone cameras, millions of pixels of smart phones become standard, and the imaging quality even surpasses that of ordinary cameras. Some mobile phones add a filter effect to the lens, making a "beauty mobile phone" which is the main selling point of selfie.

  The fission of network technology and the continuous upgrading of mobile phones in the 21st century have released people’s demand for taking selfies, which has made selfies grow rapidly, becoming a popular trend and even a mainstream cultural phenomenon. In 2013, the Oxford English Dictionary announced that the word of the year was "selfie", that is, in this year, 184 million selfies of social network users were spontaneously uploaded to the network. In 2014, Apple’s mobile phone was equipped with a front camera with excellent performance, which can automatically focus and fill the light in front. In this year, Time magazine in the United States called the selfie stick "one of the top 25 inventions in the world". Various beauty-shooting softwares emerge one after another, which help selfie users to skin and conceal blemishes, whiten and brighten photos, and even enlarge eyes or simulate makeup, and the operation is equally simple: choose filter lens — Taking pictures — Beautify photos — One-click upload Self-timer is like a script, which interprets the self-timer’s heart and state. When ordinary people can always adjust, pose the most beautiful posture, and even use software to modify and interpret different styles, they become artists of their own images. Every selfie is a performance that the photographer wants his image to be presented to others.

  Just as primitive people drew their rough outlines in caves and waited for their peers to admire them, feudal emperors instructed painters to paint portraits and frightened the world, and artists picked up brushes to show their artistic pursuits and spiritual world, ordinary people picked up their mobile phones to create and upload selfies, waiting for others to interpret and give feedback.

  Extended reading

  Space selfie and the era of reading pictures

  In 2012, a space selfie of Japanese astronaut Akihiko Shingo showed his selfie in a spacesuit. Although his face is completely obscured by his helmet and the picture has no caption, the reflection of the International Space Station on the astronaut’s helmet mask and the earth below the space station are enough to convey rich information — — This selfie is the best embodiment of promoting information exchange into the era of picture reading in the network era.

  Visual images are much richer than the information transmitted by words. In other words, countless selfies in the online world are also new ways of information transmission and socialization. Today, our image exists not only in the real world, but also in the online world.

Return to the blue sky and release 16 wild animals in Chengdu

Chuanguan journalist Lei CuO
"Soar" and "Go home". On March 1, at Mogang Management and Protection Station in Nanbaoshan Town, Qionglai, Chengdu, with the opening of the rescue cage, 16 recently rescued wild animals, such as common ostrich, monkey-faced eagle and yellow-bellied tit, spread their wings and returned to the blue sky and nature.
March 3rd this year is the 11th World Wildlife Day. In this context, the theme publicity activities of Qionglai City’s "World Wildlife Day" in 2024, wildlife release and minimal population return activities were held in Mogang Management and Protection Station of Nanbaoshan Town.
It is reported that the 16 wild animals released this time are injured, trapped and sick wild animals recently treated by various wildlife rescue institutions in Chengdu. After recovering from professional treatment, they were scientifically released on this special day after being evaluated and submitted for approval by experts.
This activity also carried out the field return activity of Acer truncatum, a very small population, at Mogang Management and Protection Station.
Acer catalpa is a rare and endangered tree species unique to China, which was listed as a national second-class protected plant in 1999. This species is found in some mountainous areas around Chengdu Plain. As a primitive plant group in Acer of Aceraceae, it has important scientific value for discussing the systematic evolution and geographical distribution of this family. A total of 300 Acer catalpa seedlings were returned to the field in this activity.
According to reports, the smooth development of this wildlife release and minimal population return activity is of great significance to the biodiversity protection and ecological balance maintenance of Qionglai Mountain, which is conducive to further enhancing the authenticity integrity of wildlife habitats and ecological environment.
"What are the magical wildlife in Chengdu?" "How to protect these natural elves?" On the riverside square in Qionglai city. By hanging propaganda slogans, setting up propaganda display boards, distributing propaganda materials, and signing a promise on the initiative wall, the staff explained the People’s Republic of China (PRC) Wildlife Protection Law and other related knowledge and laws and regulations to the general public, raised the awareness of wildlife protection among citizens’ friends, and called on all citizens to jointly become "propagandists", "defenders" and "practitioners" of wildlife protection.
Image source: Chengdu Park Urban Construction Administration
At the same time, all districts (cities) and counties in Chengdu are also carrying out comprehensive publicity activities on the theme of "World Wildlife Day".
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