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Detective Conan has become a ＂sci-fi action movie＂, why is it more popular？


Special feature of 1905 film network The animated film (hereinafter referred to as "Halloween Bride") was released, and it became the box office champion that week with over 80 million box office.


Undoubtedly, the first issue of Detective Conan has always been the "hot cake" of Japanese theater animated films in China market.



The last two works — — "Detective Conan: Boxing of the Blue" (2019) and "Detective Conan: Crimson Bullet" (2021) have exceeded 200 million at the box office, successfully surpassing another national animation IP— — The achievements of the theatrical animation of Doraemon series.


In Japan, the box office results of Detective Conan series are also rising all the way, and the new work "Halloween Bride" has set the highest box office in this series with a score of over 9.6 billion yen. In addition, the word-of-mouth of the film scored 4.2/5 on the Japanese rating website, making it the best word-of-mouth in this series in recent years.



In the theater design, Matsuda Jinpei appeared as the main character, and his "five-member police academy" offered a wave of "memory killings". As the 25th theatrical film in Detective Conan series, it can be described as "Ye Qing Hui" for many fans.



Obviously, the director of this theatrical version handed over a good report card, and many fans shouted, hoping that the director could continue to direct subsequent theatrical works. Compared with the comments made by directors in the past few theatrical editions in the audience’s mind, Susumu Mitsunaka is definitely "winning".



01. Law of creation


As the 25th theatrical animation of Detective Conan, The Bride of Halloween is of great significance.


Especially this time, the guide tube was handed over to Susumu Mitsunaka, who is not experienced. For a long time in the past, Detective Conan kept the unwritten rule of "seven-year itch" — — Every seven theatrical editions, a director is changed.


Only after silent director Kong Wen finished his creation did this rule change. First, he directed the Executor of Zero, and then he created the fist of the blue and the crimson bullet, and then came to the latest one.



The creative team of the theatrical version of Detective Conan is always composed of the original author and the director. Looking back at the history of creation, the most famous directors are, and three directors.


Original authorgreen hillsGangchang


From 2011 to 2017, Kong Wen, the director in charge of creation, was regarded as an "absolute villain" by many Conan fans, and even thought that his period was Conan’s "collapse period".


After all, for the creation of the theatrical version of Detective Conan, two directors, Kenji Kodama and Yamamoto Yasuichiro, are also directors of the early TV version, and they have their own systems for the development of the whole story.


02. Early generation creation


Kenji Kodama’s creation is regarded by many people as the achievement of the theatrical version of Detective Conan, but it is undeniable that before the creation company planned to launch the film version, the original G?sh? Aoyama had planned to let the serial of this story end.



But when he knew that he could put this IP on the big screen, he took the task with great joy and launched the first theatrical version of "Detonating Skyscrapers".


Director Kenji Kodama, like G?sh? Aoyama, is a writer who loves the case reasoning very much, so the stories are all based on the case reasoning of partial realism, combined with the setting of the emotional lines of the characters.


Once the theatrical version of Detective Conan was released, it was favored by fans at that time. The seven animated films directed by him have scored more than 8 points at home, including the most classic "The Dead of Baker Street".



When the guide tube reached Yamamoto Yasuichiro’s hand, there was not much breakthrough in quality, but the control of the Benguer reasoning and the emotional relationship of characters was still on-line.


Many people think that Yao Ming was born from the TV version of animation, and the reason why the two directors are quite different is that on the one hand, Kenji Kodama happened to be at the peak of G?sh? Aoyama’s creation; On the other hand, he was not influenced too much by the creation of TV series.



Yamamoto Yasuichiro’s biggest problem is that he is interfered too much by drama creation, and even many scenes are based on the content of the drama, which is relatively simple as a whole.


However, during this period, Kidd’s scenes obviously increased gradually, and his love and hate with Conan began to be discussed repeatedly as a topic. And Kidd’s famous scenes of several gorgeous rescues all appeared in the Yamamoto Yasuichiro era.



For the audience in China, the 13th work of the series, The Dark Tracker, has become the first theatrical version of Detective Conan introduced to the mainland market in China.


Although the quality of the two directors has changed greatly, it is undeniable that the box office of the whole series of theatrical versions has steadily increased from 1.1 billion yen and maintained at around 3 billion yen. For fans, Yamamoto Yasuichiro can only be regarded as a great achievement, what’s more, he was succeeded by silent Confucius, who subverted the whole series.


03. Business model


If the first two directors are the initiators accompanying the growth of this IP, then Silent Confucius is more like a foreign reformer.


After all, in his previous resume, there is no lack of overseas film and game production experience. And he also applied these experiences to the creation of the theatrical version very well, making the performance in the scene more ornamental. But what followed was that the reasoning details of Detective Conan itself gradually weakened.


Silent director kong Wen


Especially in his first theatrical version of "Fifteen Minutes of Silence", Conan made all kinds of anti-physical actions, so he was also denounced by fans as "Ke Xue".


If Kōbun Shizuno has continued the creation of the first two directors, it is an explosion play. He even stepped up his creation. In the past, most of the big scenes that only existed in the climax paragraphs were blown up when he came here. Even Conan’s skateboard and shoes showed functions beyond scientific limits and properly became "sci-fi action movies".



These problems are best reflected in the 19th theatrical edition of Sunflowers for Fire. But even though it is criticized by most conan fan, it is undeniable that Kōbun Shizuno’s model has successfully opened the commercial road of the theatrical version of Detective Conan. During this period, the box office of the series of films has increased from 3 billion yen to nearly 7 billion yen.



In the face of fans’ doubts, he also came out to explain that this style of work is not just his idea, but the fact is that it is the result of combining the author’s requirements, technical special effects, audience surveys and other factors. For him, and even the whole Detective Conan, the former audience has gradually grown up. "We just want to attract more new audiences."


Looking through all kinds of interviews by the author G?sh? Aoyama, as early as 2000, he once said, "The charm of cartoons is the pleasure of action, and sure enough, movies still need these! Especially the fierce big scene. " Even in everyone’s eyes, Kenji Kodama, who is given priority to with this case reasoning, once emphasized the importance of action scenes.



With Kōbun Shizuno’s withdrawal, new directors appear constantly, but compared with the previous three directors, the producers obviously saw the reasons for the box office of Detective Conan series, and it is difficult to give them another chance to play. Even though "The Bride of Halloween" received excellent market feedback, it is not difficult to find that the setting of "Ke Xue" is still not absent.


04. The next wave of creation


The reason why the box office performance of Detective Conan is bigger than that of Doraemon series is that, to a great extent, the former insists on originality, while the latter is remaking the past plot.


But now that Detective Conan series has found its own creative mode, how to break this creative bottleneck has become a difficulty for G?sh? Aoyama and even the whole creator behind it.



But the careful audience can find that Conan is no longer the protagonist of the work, but more like a clue to connect the whole story. In The Bride of Halloween, the feelings of the "five-member police academy" broke through even more. For this reason, during its release, Japan also replayed The Executor of Zero, echoing An Shi Tong in the five-member, namely Furuya Rei.


Undeniably, The Executor of Zero achieved good box office results at that time, largely due to the box office economy driven by role fans. Yuzuru Tachikawa, the director of this film, once said in an interview that with the influx of more and more new fans, Detective Conan is no longer just Conan itself. "One of the reasons is that the characters with various personalities and the relationship between the characters make the story more intriguing."



Because of this, the selling point of "Crimson Bullet" is the Blanche family, and at the same time, it adds Haibara Ai’s scenes. To a great extent, this has caused a quarrel between the "New Zealand Party" and the "Ke Ai Party". However, in the pilot preview of the official theatrical version of Detective Conan in 2023, Haibara Ai will have a heavy performance. At that time, CP will take the side, which may make this work rich.



The director of this latest work has not been announced yet, but from The Bride of Halloween, we can see some subtle changes made by Susumu Mitsunaka in the creative mode of Silent Confucius, which may also make the audience look forward to this series and new creative styles will appear in the future.


Experience Toyota Flanders： Exquisite appearance, full 2.0L power, and good space performance.

Recently, Toyota’s brand-new compact SUV—, Fenglanda, has been officially released. The new car is built on TNGA-C platform and has a good performance in design and space performance. Today, we will experience this model in detail.

In terms of appearance, we can see that the overall design of the new Flanders is very exquisite and the design ideas are also very distinctive. The shape of the front of the car is very recognizable. The sides and bottom of the logo are closed, while there is a horizontal air inlet above. The area surrounded by the bottom is very large, and it is equipped with a lattice air intake grille, which further enhances the fashion sense of the front. The headlights are designed in a layered way, and the recognition after lighting is very high.

In terms of body size, the Flanders have a length, width and height of 4485/1825/1620mm and a wheelbase of 2640mm, respectively, and are positioned in a compact SUV. From the side of the car body, the area surrounded by the lower part is not small, and the lines at the wheel arch are square. At first glance, it looks similar to Wilanda and Eurocopter.

The shape of the rear of the car is relatively dull, the shape of the taillights is slender, and blackening treatment is adopted, which widens the visual effect of the rear of the car after lighting.

When we arrived in the car, we saw that the interior design of Fenglanda continued the simple and high-grade style. The three-position steering wheel is stylish, with reasonable layout and convenient operation of multi-function buttons. The central control panel is available in 8-inch and 9-inch configurations, and the display effect is good. The materials used in the interior are good, and the soft materials are matched with silver decorative strips, which reflects a good sense of high quality in visual effect. The workmanship continues Toyota’s consistent standard, with exquisite workmanship and even seams.

In the part of seat space, the overall performance of Feng Landa is still good. The shape of the seat is relatively wide, and the overall filler is thick and comfortable. In the space part, when a passenger with a height of 1.8 meters in the front row rides, after the seat is adjusted to the lowest position, there is still room for one punch in the head, while after the passenger with the same height enters the back row, the head space is three fingers and the leg space is two fingers, which is enough for most family users.

In terms of power, Fenglanda is equipped with a 2.0L naturally aspirated engine with a maximum power of 171 HP and a maximum torque of 205 N m. The gearbox is equipped with a CVT continuously variable gearbox that can simulate 10 gears. The official WLTC comprehensive fuel consumption is 6.13-6.16L/100km. The suspension part is a combination of the former McPherson independent suspension and the trailing arm torsion beam dependent suspension.

Judging from the overall performance of Guangzhou Automobile Toyota Fenglanda, it is not bad for those home users who pay attention to space. The exterior and interior have a good sense of exquisiteness. At the same time, the power combination of 2.0L+CVT, which is standard in the whole system, can also meet the daily travel use. The performance of the space, especially the performance of the rear space, is good, plus the starting price of 125,800 yuan. It is a very noteworthy model.

Price reduction information of Mercedes-Benz GLE coupe in Guangzhou! The lowest price is 713,800, if you miss it, there will be no

[Autohome Guangzhou Discount Promotion Channel] brings you the latest car purchase discount information! At present, the Mercedes-Benz GLE coupe in Guangzhou is launching an unprecedented price reduction promotion, with a maximum discount of 130,000 yuan, providing a rare opportunity for car buyers to save. The starting price has been adjusted to 713,800 yuan, which is undoubtedly a very attractive time for friends who are interested in buying this luxury coupe. To take advantage of this offer, please click "Check Car Price" in the quotation form to get the best car purchase conditions.

广州地区奔驰GLE轿跑降价信息！最低售价71.38万，错过就没有

The Mercedes-Benz GLE coupe shows the unique charm of a modern luxury SUV with its perfect blend of elegance and dynamism. The front face is exquisitely designed and atmospheric, with the iconic polygonal air intake grille of the Mercedes-Benz family, and the streamlined body profile outlines the lines of strength and dynamism. The overall style is stylish and stable, highlighting the dual characteristics of luxury and sports, which is unforgettable.

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The side lines of the Mercedes-Benz GLE Coupe are smooth and dynamic, with a body size of 4941mm*2018mm*1716mm and a wheelbase of 2935mm, giving it a spacious and comfortable interior. The tire size is 275/50 R20, which is used in both front and rear. This specification not only ensures excellent grip, but also complements the rim style. The overall design shows the perfect combination of luxury and power.

The interior design of the Mercedes-Benz GLE coupe is full of luxury and technology. The exquisite leather-wrapped steering wheel provides a comfortable grip, which can be adjusted manually and electrically to meet the different needs of the driver. The 12.3-inch high definition central control screen stands in the center of the dashboard, integrating multimedia system, navigation and phone, making it easy to operate and clear. The seats are made of imitation leather to provide a comfortable ride experience, supporting multi-directional adjustment of front and rear, backrest, high and low and waist support. The front seats are also equipped with heating and ventilation functions to ensure the comfort of long driving. In addition, the vehicle is also equipped with wireless charging function of mobile phones, which makes it convenient for passengers to charge the device at any time, further enhancing the convenience of the cockpit.

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The Mercedes-Benz GLE Coupe is equipped with a 2.0T turbocharged engine with a maximum power of 190 kilowatts, a powerful 258 horsepower, and a maximum torque of 400 Nm. This engine is combined with a 9-speed automatic transmission to ensure excellent performance and driving experience.

In this Mercedes-Benz GLE Coupe price promotion, we sincerely invite you to seize this unmissable car purchase opportunity. As an SUV that combines luxury and performance, the GLE Coupe has won the favor of consumers with its excellent driving experience and exquisite interior design. At this moment, the price adjustment provides you with a real car purchase discount. Please act quickly and enjoy this excellent quality and great value feedback with us. Mercedes-Benz GLE Coupe, waiting to show its charm in your driver’s seat, let us start a distinguished driving journey together.

popular threads

　　Event Overview

　　The company released the 2023 semi-annual report: the total revenue of the company in 2023H1 was 326.56 billion yuan, + 3.3% year-on-year; the net profit attributable to the mother was 7.09 billion yuan, + 2.5% year-on-year; the net profit deducted from the mother was 5.67 billion yuan, -7.2% year-on-year.

　　Among them, 2023Q2 achieved a total revenue of 180.64 billion yuan, + 35.3% year-on-year, + 24.0% month-on-month; net profit attributable to the mother was 4.30 billion yuan, + 208.6% year-on-year, + 54.5% month-on-month; net profit not attributable to the mother was 3.51 billion yuan, + 203.5% year-on-year, + 62.1% month-on-month.

　　Analysis and judgment:

　　Demand improved, profit performance was outstanding

　　Affected by the improvement in demand, the company’s revenue increased significantly. The company achieved total revenue of 180.64 billion yuan in 2023Q2, + 35.3% year-on-year and + 24.0% month-on-month; deducting non-attributable net profit of 3.51 billion yuan, + 203.5% year-on-year and + 62.1% month-on-month. Mainly benefiting from the low base caused by the shutdown of work and production in Shanghai due to the epidemic last year and the decline in demand in Q1 this year, Q2 sales rebounded significantly from the same month-on-month. The sales volume of the company group in 2023Q2 was 1.18 million, + 16.4% year-on-year and + 32.5% month-on-month

　　The gross profit margin slightly decreased month-on-month, and the ROI of bicycles declined. The company’s 2023Q2 single-quarter gross profit margin was 9.5%, year-on-year -0.02pct, month-on-month -0.29pct. The slight decrease was mainly due to the increase in the production and sales of Shangtong Wuling, and the gross profit margin of pure electric cars was relatively low. The joint venture sales volume performed better in the same month-on-month due to the low base in the early stage. SAIC Volkswagen wholesale 277,000 vehicles in 2023Q2, year-on-year + 13.8%, month-on-month + 22.4%; SAIC-GM wholesale 265,000 vehicles, year-on-year + 14.1%, month-on-month + 42.5%, but due to the Q2 price war end point discount significantly enlarged (according to Thinkercar discount data), the ROI growth rate was lower than the sales growth rate. The ROI from the joint venture and joint venture of the company in 2022Q2 was 2.289 billion The fuel vehicle market is gradually being replaced by new energy, and the company’s joint venture brand is in the throes of transformation. Looking forward to the second half of the year, we expect a slight decline in July and August, with demand expected to rise. The Q3 market performance is expected to be basically flat, and the Q4 quarter is expected to achieve a significant improvement.

　　Zhiji LS6 starts pre-sale, leading high-end upgrades

　　On August 25th, Zhiji LS6 debuted at the Chengdu Auto Show and started pre-sale, priced 230,000 – 300,000 yuan. The new car is positioned as a medium and large coupe SUV with a wheelbase of 2950mm, with space, appearance, fast charging and smart driving as the core selling points. The new car provides a dual-platform strategy of "quasi-900V" and "quasi-500V". "quasi-900V" adopts dual silicon carbide high-performance charging platforms, with a peak charging power of 396kW and a charge of 200 kilometers in 5 minutes; "quasi-500V" can achieve nearly 90% full power charging on 80% public charging piles, with a peak power of 231-250kW. In terms of smart driving, the LS6 is equipped with OrinX chips and lidar. According to an interview with Lu Da, executive director of the public relations business group of Zhiji Auto Brand quoted by the online car market, the LS6 has now gradually rolled out the high-speed NOA function across the country, and will radiate 333 cities across the country by the end of the year. At the same time, NOA and city NOA will also be officially beta-tested in September and October this year; in 2024, 100 cities will open the commuter mode, and these functions will be updated in the L7 and LS7 cars later. According to the online car market, the order of Zhiji LS6 exceeded 2,000 + one hour after the pre-sale, and the order reached 6,000 units 8 hours after the pre-sale. According to Spiegel Pro, the LS6 will be released in mid-October and will be delivered immediately. We judge that the LS6 has strong product strength and price competitiveness, and is expected to enrich the product matrix and price range of smart cars, becoming an important growth driver for high-end pure electricity.

　　Overseas continues to sell well, globalization has a wide sea and sky

　　Overseas sales are growing rapidly, and the European market is leading. In 2022, the company will export 1.017 million vehicles, + 45.9% year-on-year. Growth will continue in 2023. From January to July, overseas sales reached 630,000 vehicles, + 31.6% year-on-year, maintaining a good trend. In the European market, from January to July, the sales of self-owned brand MG reached 135,000 vehicles, + 148% year-on-year, with a bright performance. According to the Securities Daily Network, on the afternoon of July 4, SAIC announced that the company is currently planning to establish a complete vehicle factory in Europe. We expect the company’s new energy to have obvious advantages in product strength compared with mainstream competitors in Europe. The establishment of overseas factories will help to further increase overseas sales.

　　Investment advice

　　The company’s underlying technology is solid, the platform ability is excellent, and the independent growth is becoming clearer. With the gradual improvement of chip supply, the company is expected to usher in a new growth cycle of independent + joint venture two-wheel drive, and the passenger car leader will return. Maintain the profit forecast, it is expected that the company’s revenue will be 8,033/8,387/853.3 billion yuan in 2023-2025, and the net profit attributable to the parent will be 163.3/175/19.0 billion yuan, corresponding to EPS of 1.40/1 50/1.63 yuan, corresponding to the closing price of 14.36 yuan/share on August 31, 2023, PE is 10/10/9 times, respectively, to maintain the buy rating.

　　Risk warning

　　Auto market downside risks; joint venture brand downside risks; electric smart new models landing less than expected; overseas expansion less than expected.

Geely released ＂Our Basketball＂ to create user-generated events and continue to create happiness for users

　　International Online Car Channel News: On September 28, the "Our Basketball" Geely Xinbingyue Basketball Rising Star Selection Finals kicked off in Beijing Wukesong. Du Feng, the national men’s basketball coach, and Fang Shuo, the CBA star player, came to the scene to watch and guide, and 8 championship teams from Chengdu City, Sichuan Province, Kunming City, Yunnan Province, Changsha City, Hunan Province, and Hangzhou City, Zhejiang Province competed fiercely. Finally, the Hangzhou Never Say Defeat Team and Changsha Three Seconds District Team won the championship of the owner group and the social group respectively, living up to their love.

[Car Channel News + Highlights List] Geely released "Our Basketball" users to create competitions and continue to create happy _fororder_image001 for users

Our basketball

　　On the day of the finals, Geely Automobile also officially released the "Our Basketball" user co-creation event IP. In the future, it will join the Basketball Association and CBA club to provide a stage for more young people who love basketball to realize their dreams, provide support for basketball promotion and national sports fitness, and play with more people to create happiness.

　　10,000 people signed up, 100 teams participated, and love was expressed with victory

　　Since its launch in June 2021, the New Colorful Basketball Rising Star Selection Tournament has been successfully held in Chengdu, Kunming, Changsha and Hangzhou, attracting more than 10,000 online and offline registrations to participate, triggering a national basketball craze. Social basketball fans, including Colorful car owners, spontaneously formed 128 teams to participate. After more than 3 months of intense competition and layers of selection, 4 car owners’ teams and 4 social teams successfully advanced to the finals, opening the peak battle.

[Car Channel News + Highlights List] Geely released "Our Basketball" users to create competitions and continue to create happy _fororder_image003 for users

Our basketball

　　The finals were launched in the form of 3v3 team competition and 1v1 individual competition. In the morning, the 4 Jin 2 semi-finals started first, and 4 car owners’ teams and 4 social teams played 50-minute wheel battles respectively. The teams with the top two points in each group were eligible for promotion. The competition in the afternoon finals was more intense. Du Feng and Fang Shuo served as the coaches of the final teams and gave strategic guidance on the scene of the competition. The players of both sides did their best to break through quickly, attack agilely, and defend flexibly, showing their personal skills and team strength, battle spirit and victory belief.

[Car Channel News + Highlights List] Geely released "Our Basketball" users to create competitions and continue to create happy _fororder_image005 for users

Our basketball

　　In the end, the Hangzhou Never Say Never team of the car owner group and the Changsha three-second district team of the social group won the game, won the championship of the finals, and gained a new colorful car and the opportunity to try out Du Feng and Fang Shuo in the training camp.

[Car Channel News + Highlights List] Geely released "Our Basketball" users to create competitions and continue to create happy _fororder_image007 for users

Our basketball

　　It is worth mentioning that the dunk performance interspersed in the game also won applause on the spot. Dunk by hand, turn around in the air, dunk by fancy dunk, etc. are enjoyable! The perfect combination of strong personal strength and amazing basketball art can be called a visual feast.

　　Dare to love and fight, Xinbingyue "support" to cheer for the dream　　　　　　　　　　　　　　　　　　　　　　　　　　　　　　　　　　

　　On the court, the strong confrontation is in full swing; the new Colorful, the tide of the debut strength to help out. As a global model for young people, Colorful with the BMA architecture of the natural good foundation, 7.9 seconds zero hundred acceleration of strong performance, and more personalized and sporty appearance styling, listed for 34 months hot-selling 370,000, firmly ranked first in the Chinese brand of small SUV, is a veritable "Chinese steel cannon" in the hearts of countless people.

[Car Channel News + Highlights List] Geely released "Our Basketball" users to create competitions and continue to create happy _fororder_image009 for users

New Colorado

　　The newly rejuvenated Xinbingyue has a more trendy sports positioning. The new energy storm front face, sports two-color body, borderless grille, energy pulse decoration, blackened wheels and other designs fully demonstrate the high-performance combat atmosphere; the new track mode and ejection start are added, and the optional sound wave kit further strengthens the sports attributes of the vehicle; the more powerful L2-level intelligent driving system, the Geely Galaxy OS system based on the E02 platform, and the leading intelligent technology configuration that supports the FOTA cloud upgrade of the whole vehicle make Xinbingyue lead the trend of travel in all aspects and become the best playmate in the hearts of Generation Z young people.

[Car Channel News + Highlights List] Geely released "Our Basketball" users to create competitions and continue to create happy _fororder_image011 for users

New Colorado

　　As a post-90s player, Fang Shuo, a star CBA player, praised after a test drive experience of Xinbingyue: "The design of the exterior and interior is very in line with the aesthetics of young people, and the sporty performance and intelligent interconnection are also very impressive, especially the 7.9-second zero-hundred acceleration performance and ejection start, which surprised me. As the first trendy SUV for young people, Xinbingyue is indeed very suitable."

　　In the eyes of the relevant person in charge of Geely Automobile, Xinbingyue and basketball are also naturally in harmony: "Basketball is a national sport and has a wide mass base in China. Xinbingyue is a popular model of Geely and is deeply loved by young users. Competing for youth and fighting for love is the product image of Xinbingyue, and it is also the basketball belief in the hearts of many young people." The holding of the Xinbingyue Basketball Rising Star Selection Tournament will provide a stage for young people who love basketball to bravely play and express themselves, accompany young people to grow and transform, and achieve a more outstanding self.

　　Create "Our Basketball" users to co-create events and practice "Greatness for Happiness"

　　The love is endless and the battle is endless. The New Colorful Basketball Rising Star Trials have come to a successful conclusion, but the journey of "our basketball" has just begun.

[Car Channel News + Highlights List] Geely released "Our Basketball" users to create competitions and continue to create happy _fororder_image013 for users

Our basketball

　　At the finals, under the joint witness of Du Feng, Fang Shuo and the user manager, Geely Automobile officially released the "Our Basketball" user co-creation event. "Our Basketball" is not only a new exploration of Geely’s "Our" user brand, but also the most direct expression of the "Great Because of Happiness" brand value proposition. Users are not only participants in the game, but also the host and co-creator of the event. Geely always plays with users and continues to create happiness for users. As a circle expansion event co-created by Xinbingyue and young users, "Our Basketball" will continue to convey the product image of Geely’s trendy series "young, trendy and sports", and will become the exclusive IP of Geely’s trendy series in the future, providing a stage for more young people who love basketball to realize their dreams.

[Car Channel News + Highlights List] Geely released "Our Basketball" users to create competitions and continue to create happy _fororder_image015 for users

Our basketball

　　Participation by the whole people, all-out efforts and all-out enjoyment are the distinct connotations of "our basketball". The relevant person in charge of Geely Automobile said: "This is a true national basketball event, and we hope that any young person with the spirit of battle can participate in it. This is also an event that does not necessarily have to win, but is never afraid of losing. We will do our best when we play, and enjoy winning and losing. We hope that everyone can play easily with a’come and play ‘mentality, enjoy the game, and share growth and happiness."

　　In the future, Geely Automobile will join hands with basketball associations, CBA clubs and other sports organizations and institutions to create a series of exciting basketball events with users under the name of "our basketball", encourage more young basketball fans to live up to their youth and pursue their dreams bravely, and practice corporate social responsibility with practical actions to contribute to the promotion of basketball in China and the cause of national sports and fitness. (Image source: Geely Automobile)

The old Mo of ＂Hurricane＂ has changed to delivery! How do actors experience life？


1905 movie network feature "Old Mo" doesn’t sell fish, but runs errands instead?


Recently, Feng Bing, the actor of "Lao Mo", was recognized by passers-by in Shanghai as a rider. Wearing a helmet and riding a battery car, he shuttled through the streets and alleys, rushing to deliver orders in a hurry, almost like a real rider. Faced with the questions of passers-by, Feng Bing responded calmly that he happened to be filming in Shanghai, and became a rider to experience life.


The film is based on the true stories of hundreds of delivery workers. Feng Bing’s brief foray into the world of horsemen was presumably in preparation for shaping his character.



In fact, whether it is a delivery person, a doctor, a teacher, a pilot, or a group of people, whether it is performing a specific group of people or a social celebrity, experiencing life is not only a manifestation of an actor’s professional quality, but also the root of artistic creation. A good performance requires not only solid skills, but also deep life accumulation and emotional experience.


Feng Bing is just a microcosm of thousands of actors. It is precisely because of the immersion and preparation of life that actors have the opportunity to create a true and touching artistic image, stunning countless audiences, and contributing to the birth of masterpieces.



Experience life and become a character


Under the spotlight, it shines brightly. Actors can "travel" through time tunnels, delve into various characters, look back on past dynasties, and experience the various states of life; at the same time, it is also a very challenging profession, which requires rich imagination and deep understanding to materialize the characters of the script.


It takes a lot of hard work to go deep into life, draw inspiration, and then integrate into the character.


During the filming, Jiao Yulu visited all the places where Secretary Jiao used to live, not only did heavy agricultural work, but also listened to dozens of party classes, and experienced everything according to the secretary’s appearance. Guo Xiaodong said, "Everything I do is to live up to the three words’Jiao Yulu ‘."



"Mei Lanfang" prompts the willingness to follow and appreciate the essence of Peking Opera; in order to get close to the image of Wang Jicai, he came to the island in advance to be exposed to the sun, causing several burns, redness and swelling on his skin…


By experiencing the life of the archetypal character and even imitating the habits of the archetypal character, actors can gain a deeper understanding of their inner world and emotional changes, and can more accurately present the character’s state when performing.



Taking a step back, even if you can’t find the exact same prototype as the character, experiencing life can allow actors to find common ground in different characters and become a breakthrough point for shaping characters.


In the role of a deaf-mute person, he went to a deaf-mute family to learn sign language and observe; before joining the group, he underwent three months of military training; in order to play a purser, he took the initiative to go to the airline for professional training…



No matter whether it is performing a specific group or a social celebrity, experiencing life is the embodiment of an actor’s professional quality and the root of artistic creation. Infiltrating the every bit of the script description and finding the state of natural life in a specific environment is the first step for an actor to deliver an excellent performance.


Feel life, moisturize things silently


Study art and self-cultivation first. In addition to feeling the life of a specific character or a specific group for a certain character, actors can self-increase, broaden their knowledge horizons, and enhance their cultural literacy, which can also provide inspiration and support for artistic creation. On actors’ self-cultivation, they can quietly integrate into various character portrayals with the moisturizing things they observe in daily life, which is also a deeper level of performance.


"The so-called experiencing life, don’t think too complicated, as long as you are full of questions about everything you see, and then answer your questions, it is the best observation. The harvest of observation may be unknown for the time being, but it is very important." When talking about the performance, he said.



Zhang Songwen is undoubtedly an observant actor. In his spare time, he grows flowers and grass at home and walks around the surrounding markets. He is familiar with the vendors and occasionally helps to hawk. He is close to the neighbors and likes to sit and watch the chess game. The bustling crowds on the streets are his objects of observation, and so are the busy workers in the store.


Zhang Songwen once paid attention to the daily life of a fried chicken shop employee, from preparing ingredients to frying chicken to smiling at customers. The casual observation left a deep impression on Zhang Songwen’s state. When he encountered a similar character in a work, he said that his performance unconsciously "restored" the employee.



Zhu Yilong once confessed in an interview that when he played the down-to-earth funeral practitioner "Mo Sanmei", the usual life materials often appeared in his mind, which helped him a lot. Experiencing life has become an important part of his acting method. "Find the common parts of the characters in different characters, and then bring them together, so that the specific appearance of the characters in the mind is full, so that the heart is full, and a person cannot be shaped by imagination alone."



"If you should take the subway, you should take the subway, and if you should take the bus, you should take the bus. If you should see the variety of life, you have to look at the variety of life. Without these things, you will never be able to play the role you want to play."


From the perspective of artists, they should not treat themselves as artists, but as ordinary people, observing what happens in life, in order to absorb performance nutrients.



Signature vlog "Riding This Way", video-based life diary… The public can often see artists posting their photos on social platforms. While they are immersed in the joy of life, they are also reminding themselves to accumulate experiences in their experiences. Performance requires creativity. Life is an inexhaustible source of creativity.


In recent years, the movie channel has continuously launched the "Star Ocean Young Actors Selection Program", which aims to tap into the potential and organize them to take root at the grassroots level, enrich their life experience, and complete their creative collection. The original intention is also to encourage actors to return to their original hearts and feed back their performances.


Actors are not only performers, but also observers. By experiencing life in a variety of ways and enriching their experience with practical actions, they can help their performances become more infectious and convincing, and bring more touching works with true warmth to the audience.


The pillar of the Tiggo 8 family？ The new 8 PRO went on sale on May 18th.

A few days ago, according to Chery Automobile official website, the new Tiggo 8 PRO will be officially launched on May 18th. As the star car of Chery brand, Tiggo 8 has launched classic models such as Tiggo 8 and Tiggo 8 PLUS. This time, the new 8 PRO is very different from the first two cars in appearance. The new car focuses on the young user market and is fashionable and sporty. As for the new Tiggo 8 PRO, what highlights will it bring us? Let’s go and have a look with the car brother.

From the appearance alone, we can see that Tiggo 8 PRO has nothing to do with Tiggo 8 and Tiggo 8 PLUS. The new car uses the brand-new design language of the family. The front face is designed with borderless lattice air intake grille, and the top is equipped with silver decorative strips to connect Chery logo and sharp and narrow LED headlights on both sides. Compared with the other two models in the same series, the simple design of the new car looks more exquisite and fashionable.

On the side, the waistline of the new car continues to the tail, plus the design of the suspended model, the wrapping of the side skirts of the side windows, and the large-size multi-frame wheels. You should know that the length, width and height of the new car are 4745/1860/1745mm and the wheelbase is 2710mm, so the body size will be more advantageous. The tail design of the Tiggo 8 PRO is rounder and fuller, the penetrating taillights echo the front face, and the rear enclosure is also equipped with exaggerated spoiler and bilateral double exhaust layout. The integration of these elements enhances the recognition of the whole vehicle and adds a lot of sports atmosphere to the new car.

As for the interior, as the latest product of the car series, the new car is equipped with a 24.6-inch surround screen, plus a three-piece multi-function, through-type air conditioning outlet, two-color layout, etc., and the whole car adopts a minimalist design with both economy and practicality. In terms of power, the Tiggo 8 PRO will launch 1.6T and 2.0T turbocharged engines, and the transmission part will match the 7-speed dual-clutch gearbox. The maximum power and torque of the 1.6T engine are 145kW and 290N·m respectively. The maximum power of 2.0T engine is 187kW and 390 N m.. It is worth mentioning that in the future, Tiggo 8 PRO will also launch a model of Kunpeng DHT hybrid system.

Summary:

I have to say that as a new member of the family, Tiggo 8 PRO has improved its appearance and interior power in all aspects. Can it become the new pillar of this series? Look forward to it together. After the new car goes on the market, it will be benchmarked against Changan CS75 PLUS in the automobile market at the same level, while the pre-sale of the previously exposed new car will be 131,800-169,900, and the price is slightly higher than that of the benchmarked model. I wonder what you think of the car’s cost performance? Which model do you prefer to choose among the Tiggo 8 cars? Leave a message in the comment area and tell your brother who is playing with cars.

Editor: Eleven

2024 Xuanyuan Award Announces First Vacancy of Annual Automobile Award

　　On December 16th, 2024, the 11th China Automobile Industry Annual Contribution Award — — Xuanyuan Award Ceremony was held in China Chegu International Sports and Cultural Exchange Center in Wuhan Economic and Technological Development Zone.

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　　Xuanyuan Award was jointly sponsored by auto business review and Austrian EFS in 2013, adhering to the "three independences" award criteria, which are independent of business, power and relationship. Experts from all over the world selected China’s automobile of the year, looking for the contribution samples of China’s automobile industry, thus pushing the new automobile forward.

　　75 models were declared. After the initial evaluation, 40 finalists gathered in Wuhan Intelligent Networked Vehicle Test Site. After four rigorous tests and tests of static and dynamic, cockpit ecology and intelligent interaction, intelligent driving experience and scene experience, a total of 25 models entered the final evaluation.

　　On December 15th, members of the jury of Xuanyuan Award made a final evaluation on 25 models, and the whole selection process was very heated.

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　　Dr. Jia Ke, director of Xuanyuan Award Executive Committee, editor-in-chief of auto business review and director of Xuanyuan School, said: "The judges can abstain from voting against all the winning models. As long as one judge votes against it, we will continue to discuss it until we come up with a list that everyone agrees on. Our review process is also a discussion process. In this discussion process, our understanding of the industry can be further deepened. "

　　In the end, the winners of the 2024 Xuanyuan Award were grandly released.

　　TOP10 models of Xuanyuan Award Year: Ideal L7, Weilai ES6, Jetway Traveler, Tucki G6, MG Cyberster, Warrior 917, Lectra 08 EM-P, Deep Blue S7i, Lantu Zhuiguang PHEV, SAIC-GM-Wuling Bingo; Xuanyuan Award Special Award: Excellent Iteration Award — — New Lantu Dreamer, Brand Promotion Award — — Nezha S, Rookie Award — — Extreme Leap 01, Scene Innovation Award — — Polar fox car koala; Nominated models of Xuanyuan Award for the year: Zhiji LS7, Gaohe HiPhi Y, Extreme Krypton X, GAC Chuanqi New Energy E9, Weipai Gaoshan DHT-PHEV, Haobo GT, Haval Raptors, SAIC-GM-Wuling Baojun Yunyun, Geely Yinhe L7, Wenjie New M7 and Feifan F7.

　　Unexpectedly, the 2024 Xuanyuan Award for Automobile of the Year was vacant. This is the first time that the annual award has been vacant since the Xuanyuan Award was awarded in 11 years. Why did this happen? The answer will be revealed later.

　　This year’s Xuanyuan Award ceremony added a new link, which is to share the highlights and trends of Xuanyuan Award products found in the annual evaluation with the industry.

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　　Professor Ma Jun, the judge of Xuanyuan Prize, School of Automobile and School of Design and Creativity of Tongji University, shared the "Development Trend of Intelligent Cockpit and New Method of Product Development". He believes that next year, the big model will be a battleground for military strategists, and car companies must do it. Focusing on the evaluation of user experience, human-computer interaction risk and security of large models, they are building an evaluation system for large models.

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　　Ni Kai, the judge of Xuanyuan Award, founder and CEO of Heduo Technology, published the Xuanyuan Award Intelligent Driving Test Report. This intelligent driving evaluation is divided into four categories: basic driving, advanced driving, basic parking and advanced parking. In terms of driving, the scores of new power brands, independent new brands and traditional independent brands are equal; In terms of parking, the new power brands and independent new brands have not shown their advantages. On the contrary, many traditional independent brands have achieved good results.

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　　Zhang Xiaoliang, the judge of Xuanyuan Award, founder and CEO of SoCar product strategy consulting, brought the trend sharing of Xuanyuan Award annual evaluation scene experience. He said, "From this year’s review, we have seen many things that we have never seen before. These things mean that we are making a new round of innovation in another direction. Whether these innovations must be logical or not will certainly stand the long-term test of the market. This will take some time to sort out and may bring more input to our core scenes and killer scenes in the next stage. "

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　　Du Fang, the representative of Xuanyuan Award test partner and director of Botai products, shared the Xuanyuan Award annual test of intelligent cockpit. This year’s overall trend is to face a more hard-core, more delicate and more interconnected scene experience, with enhanced scene capabilities and more technological and intelligent blessings. She also made some predictions about the future trend: the application of large-scale models in the automotive field will become a new trend next year, whether the multi-modal cockpit natural interaction will surpass the mobile phone-like interaction and become a better way of interaction, and the global integration of cockpit, intelligent driving and vehicle capabilities will bring great challenges.

　　In 2024, the list of intelligent driving in the 11th Xuanyuan Awards was released simultaneously. At the same time, excellent cases of intelligent driving, intelligent cockpit and scene experience were also revealed.

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　　There is also a very interesting link at the scene. According to the design characteristics of the TOP10 model of the 2024 Xuanyuan Award, EFS AI expert Minh Cao used AIGC to generate a set of concept car design drawings. In this regard, Wang Xuanzheng, a judge of the Xuanyuan Prize and a professor at the Central Academy of Fine Arts, asked: "If all our designs are exactly the same as expected, what is the role of users in the whole system? Where should our emotions and personalities be placed? "

　　Finally, he commented: "AI today, no matter what, we always firmly believe that it is a tool, not a complete solution. Of course, behind deciding whether it is a tool or a plan, it must be our interesting thoughts and souls. "

　　The only annual vehicle vacancy in the history of Xuanyuan Award was the unanimous decision of the Xuanyuan Award Executive Committee and the members of the jury.

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　　Truls Thorstensen, chairman of the Xuanyuan Prize jury and president and CEO of Austrian EFS arc advisory group, said: "If we put these models tested this year in previous years, each model has the ability to win the final prize."

　　But at the same time, he pointed out: this year’s automobile products have a homogenization trend; Compared with last year’s products, this year’s automobile products are not so daring to try new things; Compared with previous years, we haven’t seen some excellent product performance this year.

　　Vacancy does not mean the retrogression of products and automobile industry, but it is gestating more energy, more potential innovations and better products in the future.

　　On the basis of not having the 11th Xuanyuan Award model of the year, we put forward the "Xuanyuan Ten Questions":

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　　Jia Ke said that the "Ten Questions of Xuanyuan" has put forward a big "question mark" for China automobile industry, which is a question mark at the peak.

　　"On the new track of new energy intelligent networked cars, we are the vanguard in the world. In a sense, we still pursued Tesla, followed the opportunity very closely, and made many innovations in application. Today, many of our cars have far exceeded the previous standards. We climbed from the bottom of the mountain to the mountainside. Can we climb the peak again? We may need to answer ‘ Xuanyuan Ten Questions ’ . This is also an inspiration left to us by the car vacancy in the 11th Xuanyuan Award. "

　　In essence, the "Xuanyuan Ten Questions" is exactly what China automobile industry needs to think calmly in the fierce competition and high involution.

　　This year is the 11th Xuanyuan Award and the beginning of a new decade. Jia Ke said: "I hope that in the new decade, the Xuanyuan Award will accompany China’s automobile industry not only to change lanes and overtake, but also to better promote the development of the world’s automobile industry on the new car track."

　　The new decade of Xuanyuan Award also needs the continued support of partners.

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　　Xuanyuan Award has been attached to Wuhan Economic Development Zone for three years, which also witnessed the extraordinary development of Wuhan Economic Development Zone for three years. In his speech, Liu Maohua, member of the Working Committee of Wuhan Economic Development Zone and deputy director of the Management Committee, sincerely invited entrepreneurs to build a new highland of the automobile industry with Chegu of China. "We will provide the best policy, the best service and the best environment to support enterprises to grow and develop in Chegu, China, and create brilliance together."

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　　Xuanyuan Award and Daan Center have been cooperating since 2015. The location of this Xuanyuan Award evaluation activity is the intelligent networked automobile test plant of Daan Center, which provides a solid foundation for the evaluation of Xuanyuan Award. Wang Jin, general manager of Daan Center, said in his speech: "Daan and Xuanyuan Prize have witnessed the decade of intelligent development of new energy in China, and hope to jointly open a new decade of intelligent networking to the third space."

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　　Xuanyuan Award has an independent observer, which is a unique feature that distinguishes Xuanyuan Award from other awards. Since the sixth Xuanyuan Award, Xuanyuan Award has introduced an independent observer mechanism to further increase the transparency of the selection and ensure the fairness and justice of the award. At the awarding ceremony, Li Jingwen, the manager of Ernst & Young Huaming Certified Public Accountants (special general partnership), read the notarized words and opened the password box for storing the award list on the spot. (Source: China Automobile Industry Annual Contribution Award — — Xuanyuan Award)

　　The following is the list of winners of the 11th Xuanyuan Award in 2024:

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　　Nominated model of the year

　　Zhiji LS7

　　Reason for winning: With elegant interior and exterior design and the perceived quality of luxury materials, a high-end new energy SUV with interior and exterior features has been built.

　　Gaohe HiPhi Y

　　Reason for winning the prize: It not only integrates the excellent genes of family products, but also shows good maneuverability, so that the brand provides consumers with a unique product experience in the new price range.

　　Extreme krypton x

　　Reason for winning: Following the brand’s car-making quality and driving pleasure, and creating a boutique small SUV with exquisite interior space.

　　Guangzhou Automobile Chuanqi New Energy E9

　　Reasons for winning the prize: It not only realized the overall transformation of corporate brand to new energy, but also promoted the development of PHEV technology in MPV market with independent innovation technology.

　　Weipai Gaoshan DHT-PHEV

　　Reason for winning: With its original flat floor design, it provides consumers with a high-end new energy MPV with comfortable driving and large space experience.

　　Haobo GT

　　Award-winning reason: It provides a cool and fun electric car for young elite consumers with the shape of a sports car with scissors doors.

　　Haval Raptors

　　Award-winning reason: In view of the strong demand change of market consumers for personalized products, a "square shell" light off-road product was built with solid technology.

　　SAIC-GM-Wuling Baojun Yunduo

　　Reasons for winning the prize: unique shape, emphasizing space and comfort, and achieving high-level intelligent driving assistance within 150,000 yuan.

　　Geely Yinhe L7

　　Reason for winning the prize: As a work of Geely’s transformation into a new energy source, it not only has distinctive family product characteristics, but also has a high price-performance ratio.

　　Wen Jie Xin M7

　　Reason for winning the prize: deeply binding Huawei’s ability and reputation, it has achieved a substantial increase in sales in the market through the annual change.

　　Feifan F7

　　Reason for winning the prize: It provides exquisite value choices for consumers in terms of design, quality, control and comfort.

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　　Second, the special prize

　　Excellent iteration award — — Xinlantu dreamer

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　　Reason for winning: This year’s product insists on continuous improvement in terms of chassis adjustment, interior perceived quality, and cockpit experience, which not only greatly improves the product experience compared with the previous year’s model, but also makes people feel refreshed, and drives the brand sales to rise with new product strength.

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　　Brand promotion award — — Nezha s

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　　Reasons for winning the prize: The product concept of equal rights in science and technology not only provides a value choice for more young people to realize their dream of sports cars, but also successfully helps the brand to break the inherent cognition of consumers and create a brand-new corporate brand image with brand-new products.

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　　Rookie Award — — Jiyue 01

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　　Reason for winning: This brand-new brand-new product shows its edge in the aspects of intelligent cockpit, intelligent driving and dynamic performance. At the same time, it still has more room for expansion and imagination in the Internet ecology and future product form, which deserves more expectations.

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　　Scene Innovation Award — — Jihu automobile koala

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　　Reasons for winning the prize: I really practiced the concept of defining a car in a scene, thought deeply in many sub-scenes such as maternal and child, parent-child and female, and carefully explored the user experience and functional demands, which provided a good reference sample for the diversification and customization of the market.

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　　Third, the Top10 model

　　Ideality L7

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　　Award-winning reason: deeply inherited the characteristics of brand family products and the concept of user scenario definition, successfully met the needs of brand-new markets and brand-new consumers with unique product development concepts, and achieved market sales success.

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　　Weilai ES6

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　　Reasons for winning the prize: the technology is solid, restrained and convergent, but it continues to improve and improve rhythmically. In the fierce market competition, it always maintains its own brand style, luxurious style and accurate crowd positioning, showing the uniqueness of products and brands.

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　　Jietu traveler

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　　Reason for winning: As an attempt to break into a new category, the brand not only has a high degree of product definition and design completion, but also creates a unique experience for light off-road, travel+and other sub-scenes, such as supporting external expansion of hardware and in-vehicle health inspection.

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　　Tucki G6

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　　Reason for winning the prize: Taking intelligent driving as the core breakthrough point, on the basis of ensuring the user experience and perceived value, the successful subtraction provided consumers and the market with a smart new energy vehicle with better quality-price ratio, and achieved good market sales.

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　　MG Cyberster

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　　Reason for winning the prize: This product pays tribute to the classics, and in the new era of intelligent, electric and new energy, it faces the domestic and international markets with its unique product definition, product design and atmosphere creation, showing the confidence and ability of China car enterprises to build a good sports car.

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　　Warrior 917

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　　Reasons for winning the prize: The deep combination of off-road, intelligence, new energy, customized modification and other elements has redefined the new luxury off-road category and new species, and demonstrated solid technical strength and product performance in two different scenes of daily driving and hard-core off-road.

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　　Lingke 08 EM-P

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　　Reason for winning the prize: Based on the original product style, the brand-new power form and original vehicle-machine interconnection ecology have not only realized the era transformation of the brand to intelligent new energy, but also won the recognition of consumers with excellent product experience.

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　　Deep blue S7i

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　　Award-winning reason: With youthful interior and exterior styling design, good perceived quality, human-computer interaction and the third space design of the new power of building cars on a par, a high-end new energy vehicle with high price-performance ratio has been created again.

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　　Lan tu Zhu guang PHEV

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　　Reasons for winning the prize: positioning the executive car in the new energy era, and fully meeting the needs of market segments and unique scene definitions with good design, perceived quality of materials, space and ride comfort, and making positive attempts in the field of independent new energy executive cars.

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　　SAIC-GM-Wuling Binguo

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　　Reason for winning the prize: With a very cost-effective price and good product modeling and perceived quality of interior and exterior decoration, it not only provides consumers with a fashionable and convenient electric scooter, but also promotes the brand image of enterprises in the small electric vehicle market segment.

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The first generation of Tik Tok online celebrity ＂went down to the altar＂

Text | Vince An　

After the rise of short videos, for Tik Tok, star-making seems to happen overnight. From 2017 to 2018, Xiao Ye gained tens of millions of fans from an unknown ordinary person because of some interesting videos, and even became popular on YouTube abroad.

There is Wen Wan, a former elder sister in Tik Tok, who once became popular with her video of rocking with music in the parking lot, and the number of fans in Tik Tok exceeded 10 million in ten days. In 2018, with a hip-hop dance video, Degula K gained 5 million fans in just ten days. At present, her fans have exceeded 25 million. It is reported that the price of one of her videos is over 400,000, which has surpassed her classmate "Office Xiao Ye".

Even so, the vitality of Tik Tok online celebrity is hard to last. Is this caused by platform users’ aesthetic fatigue, liking the new and hating the old? There is no IP with long-term precipitation, so today, when the live broadcast boom is sweeping, Tik Tok seems to be somewhat behind Aauto Quicker and Ali.

There is no IP in online celebrity, Tik Tok

Everything that is quick may also rot quickly.

On January 6th, the Annual Report of Content Industry in 2020 released by the new list mentioned that only 1.4% of the Top100 accounts in Tik Tok were listed for more than 10 times. Most accounts are quiet or even disappear after a night of scenery, which makes people wonder at the fast iteration speed of Tik Tok and online celebrity.

According to media reports, in August, 2019, two children made popcorn videos after imitating a pop can in Tik Tok. Because they didn’t have relevant knowledge, they were injured in an explosion, and one of them died unfortunately. In view of the suspicion of guidance, on September 17, 2019, one family member and Onogata signed a settlement agreement. Previously, the imitated "Office Xiao Ye" team had paid the two parties a total of about 800,000 yuan in aid.

Since then, Xiao Ye’s office has been closed one after another, and he has not returned until now. At present, the update of Xiao Ye in the office is basically the content of new colleagues, and the broadcast volume is not as good as before.

Wen Wan’s side, before enjoying the bonus of online celebrity traffic, was given the title by Tik Tok. This phenomenal online celebrity used to have a large amount of privacy outflow, and his plastic surgery, dropping out of school and hanging out in nightclubs … were not too likable. And it’s hard to brush Dygula K in Tik Tok. Some netizens questioned, "It’s all the popularity of brushing. I accidentally saw her live broadcast that day, and the live broadcast room was hundreds of people" …

It is worth mentioning that Li Ziqi, with his short pastoral video, has made countless fans around the world, and the total revenue of YouTube and Taobao stores is said to exceed 100 million. In August 2018, her Tmall store "Liziqi Flagship Store" officially opened. On the day when the store was launched, the sales volume of some commodities exceeded 10,000; After three days on the line, the sales reached 10 million yuan, but now the sales of its popular food products only break through 10 thousand per month. According to the Baidu index, its attention has generally dropped by more than 60% compared with the peak period.

A new trip that I can’t catch up with

Some insiders told Yiming. com that the active cycle of short video online celebrity is mostly within half a year.

At the moment when the algorithm is in power, in the fragmented time, if you want to attract attention and praise, you can only do entertainment and eye-catching content. In order not to make mistakes and save time and cost, the creator must seize the platform users in just a few minutes or even dozens of seconds, but in fact, there are very few valuable contents that users can watch in this process.

Of course, short video players are mostly just for fun. Therefore, even the creators who are eager to create powder-sucking through deep content have to compromise the user’s preferences because of the data such as the number of fans and the number of likes, and follow the trend of some short videos.

According to the Annual Report of Content Industry in 2020 released by the new list, in 2019, 53.2% of the accounts were on the TOP100 of WeChat monthly list, 9.7% were on the TOP100 of Taobao monthly list, and 1.4% were in Tik Tok.

"Many online celebrity actually became popular at first without knowing what was going on, perhaps just catching up with a hot spot or catering to a certain trend," a senior practitioner in an industry said in an interview with Yiming. "But they lack the ability to follow up, so even if they stand out at once, they will soon disappear from everyone."

An executive of MCN organization in Shanghai thinks that Tik Tok has a staged content tendency and traffic support, because once the creators make a little achievement, they are easy to form path dependence, and it is difficult to get out of the comfort zone, such as Dracula K. Perhaps at first, everyone was interested in singing and dancing, and Tik Tok also gave such creators a traffic tilt, so that they could get higher-frequency exposure. However, as time goes by, users’ sensitivity to such short videos decreases, and the stimulation threshold keeps increasing, that is, aesthetic fatigue in the usual sense.

In order to revitalize traffic, Tik Tok can only use new forms to incite the ecological development of platform content, as can be seen from the revision of Tik Tok at the beginning of last year. In April last year, Tik Tok announced the full opening of users’ 1-minute video rights, and launched the "Vlog Billion Traffic Support Plan" to encourage ordinary users to record their lives and create content in a richer way.

Prior to this, new users could only shoot short videos for 15 seconds, and it took 1,000 fans to open a video for 1 minute. However, the decline in user stickiness and the increasingly serious homogenization of content have forced Tik Tok to speed up the pace of reform. Moreover, the longer the duration, the more sticky the users are. After all, Tik Tok mainly focused on harvesting the fragmentation time of users.

However, more and more companies are adding vlog to short videos, and platforms such as Baidu Good-looking, Weibo and bilibili are all eyeing up. Subsequently, live broadcast with goods suddenly rose, and Li Jiaqi and Viya helped Taobao refocus, which became a hot topic in the limelight. Aauto Quicker, however, is also working with Xin to cut the cake of live traffic.

Can’t catch the live broadcast, it’s hard to compete.

Live e-commerce has always been a shortcoming of Tik Tok, and advertising business is its lifeblood. Based on the characteristics of algorithm recommendation and centralized traffic distribution, Tik Tok’s advertising has a strong diversion effect, but in this mode, users are not very sticky, and private domain traffic is difficult to obtain and gather, which makes it difficult to form an e-commerce head anchor by relying on the natural incubation of the community.

Anxious, Tik Tok saw Ali and Aauto Quicker laughing and proudly broadcasting the goods, and happened to hit it off with Lao Luo, who was working to pay off debts. According to Tik Tok’s data, the first live broadcast in Luo Yonghao lasted for 3 hours and 17 minutes, with a total of 48.922 million people watching, of which 588,000 people gave gifts, with a total harvest of 36.327 million sound waves, 23 goods were put on the shelves, and the total payment transaction amount exceeded 110 million yuan.

The good performance of the first show made Tik Tok very excited, and the industry even thought that Tik Tok had the strength to compete with Taobao and Aauto Quicker. However, the debut is the peak. From April 1 to now, there are 14 live broadcasts in more than three months. The data of Lao Luo’s live broadcast room has been declining all the way, and the sales volume has dropped by 80% compared with the first one.

To Tik Tok’s surprise, Lao Luo didn’t become the king with goods comparable to Li Jiaqi and Viya. According to the June list data of GMV Monthly List of Live E-commerce Anchors released by WeMedia, Viya, Simba and Li Jiaqi are still in the top three rankings, but Luo Yonghao ranked 47th.

Nowadays, the first generation of online celebrity in Tik Tok has either fallen or failed to grasp the outlet of live broadcast with goods, and is silent and nameless. But Tik Tok itself, except advertising business, has no more sustainable commercial value. Although the trend of live e-commerce is clear, it is difficult for Tik Tok and Tik Tok online celebrity to rewrite their short-lived fate.

On the other hand, it reveals that the core of e-commerce still lies in the control of supply chain, but so far we have not seen the advantages of Tik Tok in these places. Therefore, once the traffic is exhausted, and there is no idea of sustainable and diversified development, Tik Tok can only be on the defensive in the competition of other platforms.

The survival simulation card game ＂Card Survival： Fantasy Forest＂ was put on the shelves of Steam.

　　Recently, the survival simulation card game "Card Survival: Fantasy Forest" developed and distributed by WinterSpring Games has been put on the Steam platform. This game does not support Chinese for the time being, and the release date is unknown.

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The game is introduced:

　　Card Survival: Fantasy Forest Card Survival: Fantasy Forest will be a card-based deep survival simulator and the next game in the card survival series. Create a home with independent will for yourself in the virgin forest. Simulate your daily life in a natural world full of mystery, beauty and cruelty.

Game features:

　　Simple and deep system:

　　Deep and detailed survival simulator based on cards. The card mechanism makes it easy for players to get started and leaves room for imagination to give players a unique experience.

　　All interactions are done by using cards or combining them together.

Living forest ecosystem:

　　Participate in a complex ecosystem, which has the power of dynamic simulation (including animal and plant populations). These forces can operate independently, but they can be meaningfully influenced by your behavior. Experience the cyclical nature of life through four different seasons and a complete weather system.

Realistic simulation system:

　　Simulate digestive and immune systems, wound types and their healing process, and psychological states including anxiety, mania, depression and mental disorders. Track physical and chemical indexes from weight, calluses to diarrhea degree.

Game screenshot:

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