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Special feature of 1905 film network After being released for 18 days, the box office exceeded 3.142 billion yuan. Since the early stage, the film has been widely sunk and touched by the market, and the group resonance caused by highly related social topics has finally set off this strong "anti-fraud situation".

At every node where the box office breaks through 100 million yuan, "Put all your eggs in one basket" will also release a poster specially. As of press time, more than 74.65 million viewers have "seen the truth clearly and stayed away from being cheated".

In the past, the "feeling of leaving the scene", which was "multiple" in the theme of love, has also aroused the strong expression desire of the audience of "Put all your eggs in one basket". In the comment area of each platform of the film, the experience of being cheated by yourself, family and friends can be shared everywhere.

According to statistics from news reports, in 2022 alone, the number of telecommunication network fraud cases cracked by public security organs nationwide was as high as 464,000, up 5% year-on-year, and the total amount involved in telecommunication fraud may exceed one trillion.

At the end of "Put all your eggs in one basket", the chips in the hands of the mysterious man still don’t stop turning. The director revealed that this shot does not mean a "sequel", but represents that the crime will not stop easily. With the feeling of "in shock" after watching the movie, we talked to the audience who were engaged in "anti-fraud" and had been cheated.

Their stories have brought even greater shock: it turns out that "fraud" is really so close to our lives, and it is urgent for more people to see the "truth".

They have all "put all their eggs in one basket"

In "Put all your eggs in one basket", there is a contrast in the plot that is particularly impressive: Gu Tianzhi, who plays the role, is cheated out of everything and falls from a tall building in despair, but the fraud den on the other side lights a million fireworks for this easy-to-get achievement at the same time.

The rain of money intoxicated with money drowned out the cries of family destruction. At that moment, we really realized the ruthlessness of criminals and the great lethality of telecom fraud through the lens, but what is even more chilling is that these similar tragedies all came from reality.

(The following is compiled according to the interviewees’ self-reports, and the interviewees are all pseudonyms.)

Mr. z　

Six years ago, my son was exposed to online gambling through mobile phone information. At first, the old couple didn’t know about it until the "creditor" came to the door, only to know that the child had owed a large sum of money. Later, he admitted to us that at first, this kind of online gambling was thought to be tinkering around the edges, betting on football and playing cards. But why didn’t the fraudster find someone else? In fact, from the very beginning, the other party had already learned all about him: we have two houses left by demolition at home, and the other party knows very well that if he still can’t pay the money, he can ask his parents to sell the house for money.

In the later stage, the other party will invite him to a special offline place to gamble online. In fact, it is to make a game, control him, and pay millions of debts. "Either chop his hand or chop his mother’s hand." We only have one son, so we have to sell our house to pay his debts. Fortunately, the family can still live together now, but I don’t want to mention this experience with my relatives and friends.

Ms. Lin

My child is still a minor, and usually likes to idolize online. One night, when she was watching an idol video on an APP, she received a private message. The other party claimed to be a lawyer and asked to add her QQ. After becoming friends, the "lawyer" said that her favorite idol group is currently mired in scandals such as dissolution and needs the help of fans to tide over this difficulty. The child was young, and when he heard the news, he was in a hurry. He immediately transferred more than 40,000 yuan to the other party with his elder’s mobile phone.

I think the scarier thing about this is that they can accurately find "fans" through this internet algorithm.　

Ms Xu

I met a netizen in the WeChat group of the community, and we often talk about short things in our parents. One day, he recommended an investment platform APP to me, and told me that there was a recharge rebate every day to earn money for ordering food. I didn’t think too much. The initial recharge amount was not large, and the rebate came on time. I thought it was also a "small investment".

I didn’t expect that the money was charged much later, and when it came to the rebate step, network errors began to appear, or the number of rebates decreased. But that netizen told me not to worry, he can get the money later. Finally, I charged more than 100,000 yuan. I didn’t expect this APP to stop operating suddenly, and netizens blacked me out. I realized that this was a scam.

Xiao Wang

On the way to work, I suddenly received a text message, "zhenai matchmaker matched your mobile phone number for me. Can you get to know it?" However, this fraud was exposed a bit quickly, and I immediately mentioned whether I could chat on "Ourchat". I searched online for the feature of this software that I don’t need real-name authentication. So it’s a pig killing plate.

Rabbit rabbit

At that time, I wanted to sell the surplus items at home on idle fish. In less than 20 minutes, someone contacted me to ask if something was there, and I began to chat with the so-called "buyer". The other party said that it was time for me to arrange delivery, and suddenly sent me a link saying that I couldn’t pay, and my account was frozen, and then I kept urging me.

After I clicked on the link, there was an interface where the payment was frozen. I needed to scan the QR code to contact the online customer service. In the process of contacting the customer service, the other party said that a deposit was needed. At first, it was a personal account of 5,000 yuan. After the payment was completed, it showed that it was still frozen, and another deposit needed to be paid. The second deposit was 15,000 yuan (another personal account).

I began to hesitate, because I always felt something was wrong, but the other party kept urging me that his funds were frozen and needed to be unfrozen quickly, asking me to complete the operation as soon as possible. At that time, I thought it was my problem that caused the other party’s funds to be frozen, so I didn’t think much.

But after the second money went out, it still didn’t work, and I needed to pay a deposit. This time, I realized that it was wrong, ignored the urging of the "buyer" and immediately called 110. Later, I found out that in fact, in the process of his crazy information bombing me, the anti-fraud reminder message had been sent, and obviously the other party was afraid that I would see it.

"Pan Sheng, Anna", how to see the truth clearly?

In the film, the tragic experiences of Pan Sheng, Anna, Gu Tianzhi and others are certainly the most direct warning and reminder for the audience. But a conversation with the character in the car was even more thoughtful and fearful — — How many people have had the same idea when Gu Tianzhi gambled: If his girlfriend keeps her promise, will his ending be different?

The police officer’s answer calmly broke this illusion: there will be no winner at all in this gambling game, and even if the bet is right, it will not be cashed.

How can more "Pan Sheng" and "Anna" see the truth clearly and stay away from being cheated? On the occasion of the release of "Put all your eggs in one basket", we found the self-media blogger "Your Little Leaf Brother" who started shooting the anti-fraud short film of "Public Security System Edition" earlier. Four years ago, she worked in the propaganda department of the local public security system.

Xiaoye revealed that in recent years, with the high incidence of such cases, the public security organs have been vigorously promoting anti-fraud propaganda online and offline. Such actions have also attracted the attention of netizens. Now she is very happy to see the emergence of a popular movie, which can push this topic to a new height.

In the process of engaging in "anti-fraud" work, Xiaoye often feels shocked and saddened by some cases more than hard work. "What impressed me most was that in 2019, in order to do the video analysis of the’ killing pig plate’ fraud scam, I consulted a lot of relevant information, including even cases with a fraud amount of up to 10 million. I thought it was a sweet love, but it actually became a liar’s leek, which hurt money more. "

In addition, Xiaoye said that from the data point of view, the case of single rebate has the highest incidence rate, while false online investment and wealth management usually causes the greatest loss. "There are thousands of fraud methods, and it is hard to say which one is the easiest to be fooled, so we need to improve our awareness of prevention."

Liars constantly upgrade their fraud methods and techniques, which makes it more and more difficult to detect cases. On the other hand, Xiaoye admits that anti-fraud propaganda is more against human nature. "People who have not been defrauded feel that they will not be cheated. People who have been cheated once think that they will never be cheated again when they have a long memory. People who are experiencing fraud may be persuaded by scammers. "

Xiaoye hopes that the outbreak of "Put all your eggs in one basket" will not stop at the box office. "It can let more people know about fraud methods, see the true face of criminal gangs and raise their awareness of prevention. This may be the greatest significance of the film’s explosion," she said with emotion. "The reality of online fraud is far more horrible than the script. Anti-fraud work must be adhered to and has a long way to go. "

(Some pictures are provided by respondents)

In recent years, China’s network animation has developed rapidly. According to relevant statistics, in 2019 and 2020, there were 26 and 24 online original animations respectively, and in 2021, it reached 42. By April, 2022, the cumulative broadcast volume of Douluo Continent had exceeded 40 billion times, setting a new high for animation in China. There are also works such as "Breaking the Sky", "Perfect World" and "One Thought of Eternity", with hundreds of millions of broadcasts and high attention. However, corresponding to the sharp increase in the number of works and the hot market response, the quality of many works has been criticized, and there are not many masterpieces that are both applauded and popular. This paradox of upside-down click volume and word-of-mouth should arouse practitioners’ thinking.

We are building a production and broadcasting industry chain with low cost, high efficiency and assembly line.

With the development of video websites, domestic animation has experienced a media shift from TV animation to network animation. The continuous emergence of network animation works has gradually broken the situation that the audience of TV animation is relatively young, and satisfied the diverse needs of audiences of different ages for animation with more diversified positioning. At the beginning, many creators chose the strategy of comic adaptation, and formed the operation mode of "comic+animation company+video platform" in their exploration, and created works such as "100,000 cold jokes". In 2015, the animation "Choosing Heaven" adapted from the online novel of the same name was launched, and online animation entered the era of online adaptation.

Works such as "Breaking the Sky" and "Fighting the Mainland" have sprung up like mushrooms after rain, and online animation has shifted its creative perspective to the field of online novel adaptation. Some works are led by the online literature platform, and the original online novel text is handed over to the animation production company for visual adaptation, and then the finished products are put on the online audio-visual platform to play; Others are directly cooperated by the online literature platform and the online audio-visual platform. For example, the Reading Group and Tencent Group signed the "300-part network text modification plan", creating a low-cost, high-efficiency and streamlined production and broadcasting industry chain.

According to statistics, more than half of the top ten online animations in 2021 are adaptations of online novels. The reason why the animation adapted from the net text has such an amazing amount of play is mainly the result of the superposition effect of fans. Online novels adapted from online animation are often explosive works of online platform and have a large number of fans. Animation production companies also have a group of loyal fans, coupled with the audience’s viewing habits cultivated by the online audio-visual platform after more than ten years, the three have formed a joint force, which has made the number of works adapted from online texts hit record highs.

Facing the polarization of broadcasting and word of mouth

While the adaptation of online text has become the "new darling" of online animation creation, it faces the polarization of broadcasting and word of mouth. Many works are played in hundreds of millions, but the audience evaluation is worrying. For example, in the eleventh chapter of Douluo Continent, the score on Douban dropped from 7.2 to 6.6, while in the first season of The Demon God, it was 6.5, and in the first season of Fighting through the Sky, it was only 5.6. Among the top 50 animations in Douban’s rating list, there are only a handful of animations adapted from online texts. The current network animation creation faces some unavoidable problems.

First, the source is not wide. The text adapted from online text and animation is basically a work that has been a hit on the original online literature platform, and the source of the text is mainly concentrated in a few head writers. These writers have a large fan base, and choosing their works can guarantee the amount of play. The higher the broadcast volume, the more the producer prefers to choose other works of this writer for adaptation, thus falling into the strange circle of one-way text selection. There is a serious homogenization problem in the works of these writers, which drags the creation of online animation into the world of cultivating immortals and fantasy, forming a bad and closed internal cycle.

Second, the style is not high. Some online animations are full of violence, blood and pornography, which can easily distort the audience, especially teenagers’ cognition of the real world. Many online animations tend to be too entertaining, and the proportion of confrontation and cultivation of immortals is too large. There are still many works that blindly rely on the strength of others to challenge their opponents when expressing the growth process of the protagonist. Such a plot also ignores the significance of personal struggle and conveys negative values such as getting something for nothing.

The third is poor quality. The quality of online animation is uneven, especially in the scene, character modeling and duration. For example, in a film, the "Fire Python Tiger" described in the original work is a fierce and domineering beast, but it has become a small and cartoon cat image in the animation, which is neither loyal to the original work nor acceptable to the audience. In terms of the length of time, some online texts have shrunk dramatically. The length of an animation episode is less than 20 minutes, and the effective content is only more than 10 minutes except the opening and closing, and there are a lot of soft advertisements, which seriously affect the viewing experience.

The profound traditional culture of China is still the foundation of creation.

Since June 1st this year, the State Administration of Radio and Television has implemented a licensing system for the distribution of domestic online dramas, which means that the "licensing era" of more standardized and stricter online audiovisual has arrived. In this context, network animation should also improve the level of specialization and standardization, face up to the problem of being addicted to adaptation, devote itself to creating excellent masterpieces that are applauded and popular, and embark on a breakthrough road from adaptation to originality.

It should be noted that teenagers are an important audience for online animation. Therefore, the value orientation of network animation is particularly critical, which is related to helping children to button up the "first button" of life and lay a solid foundation of thought and values. However, in some current online animation works, the values spread are vulgar and negative. Therefore, the creation of online animation needs to further strengthen the sense of orientation, with correct political orientation, healthy ideological orientation, noble moral orientation and rich cultural orientation, so that online animation has soul, affection and love, and truly becomes a spiritual and nutritious feast for the audience.

Orientation is conveyed by telling stories. Therefore, what kind of theme to choose and what kind of story to tell is an urgent problem for network animation creators. We should jump out of the stereotype that the current creation is limited to the adaptation of online literature and open up a broader imagination space. On the one hand, based on tradition, draw nutrition from excellent traditional culture. At present, most of the network animations related to the traditional culture of China are "old wine in new bottles", and the author makes up new content based on fairy tales. Although this has a certain relationship with the traditional culture, it does not excavate and present the traditional culture rigorously and profoundly. China’s traditional culture is extensive and profound, among which there are numerous excellent story texts, including not only fairy tales, but also legendary historical events, heroes and classical opera stories. Network animation should select more excellent story texts to create. On the other hand, keep close to reality and create more works that closely follow the main theme. In recent years, a number of animation works have been deeply excavated and diversified around important time nodes and major events such as poverty alleviation and the centenary of the founding of the Party, which have been welcomed by the audience. For example, Diary of the King, from the perspective of an orange cat, introduces the cause of poverty alleviation and teaching in China, bringing a warm and meaningful viewing experience to the audience. It can be seen that while showing people’s imaginative world, online animation should also pay more attention to the real world, aim the lens at ordinary people in life and interpret their extraordinary stories, so as to make the creation more practical and social.

Creators should also focus on the aesthetic field and take the aesthetic implication of creating China characteristics as their conscious pursuit. In the middle and late last century, Shanghai Animation Film Studio and other China’s animation works were world-renowned, creating the animation forms of ink painting, paper cutting and origami, and produced works such as Little Tadpole Looking for Mom, Mountain Scenery, Mudi and Deer Bell, which attracted foreign animation directors to learn from their teachers. However, with the development of China animation to today’s network animation stage, the traditional aesthetic implication of China is somewhat thin. Many works are influenced by foreign animation styles and lack distinctive local characteristics. Therefore, network animation should dig deep into China’s aesthetic wealth and create more excellent animation works that reflect China’s aesthetic style. In addition, aesthetics and technology go hand in hand, so how to innovate science and technology and improve art and technology simultaneously is an important development trend of network animation. At present, VR and AR technologies are relatively mature, and network animation can be actively used in the creative process, which makes the creation by going up one flight of stairs in visual presentation.

In short, network animation, as a new variant of domestic animation, has great development potential. Creators should adhere to the concept of integrity and innovation, enhance their original ability, enrich artistic expression, convey mainstream values silently, create more classic artistic images, create more far-reaching works of art, and improve the overall quality of China animation, so as to make it an important force to enhance cultural self-confidence and boost culture to the sea.

??(Author: Liu Hanwen, Professor of Communication College of Fujian Normal University, Zheng Zekun, Master of Communication College of Fujian Normal University in 2021)

　　In the video, the children are talking about a game called "cigarette card" with great interest. In many interviews, the reporter found that these so-called "toys", which are cut out from cigarette boxes and folded into cards, are popular among many young people.

　　Ms. Li, the parent of the student:Everyone will ask for a "cigarette card" when they meet, but they are too obsessed with this kind of thing, that is, they are already addicted to this kind of "cigarette card".

　　Parents of students, Mr. Jiang:I said what are you playing with, kid? He said all the students in the class are playing.

　　Not long ago, Mr. Jiang of Chengdu, Sichuan Province found that children and classmates played with "cigarette cards". In order to have more "cigarette cards", children picked them up everywhere on the road. Mr. Jiang recorded the behavior of children with his mobile phone.

　　Parents of students, Mr. Jiang:Because I don’t smoke myself, and now he knows more about cigarettes than I do, so he knows what cigarettes are more expensive. Expensive cigarettes, that cigarette shell is folded out to reflect something more, and I began to compare with my classmates.

　　In the interview, the reporter found that it is not a case that "cigarette card" causes addiction and comparison among young people.

　　Pupils:Good "cigarette cards" must be equal to play.

　　Reporter:"Harmony with the World" and "China" (cigarette cards) can play together, can’t they?

　　Pupils:Well, we should be equal, or we will lose, and it will be a terrible loss.

　　Reporter:What brand does it play with?

　　Pupils:No, it’s just the same value (cigarette cards) to play together.

　　Addicted to looking for expensive cigarette cases, some children go to the garbage dump to pick them up.

　　Pupils:The last time I saw a child picking up a trash can there, I asked you what you were doing. He said, look, I picked up so much from the trash can. He picked up three "Taishan (cigarette case)" and one "Zhonghua (cigarette case)".

　　What’s more, some teenagers go astray for expensive "cigarette cards". In July this year, in a certain place in Sichuan, six minors sneaked into a local merchant and stole more than 60,000 yuan of high-grade cigarettes in order to obtain a "cigarette card". Many parents report that the popularity of "cigarette cards" will have a negative impact on the growth of young people.

　　Parents of students, Mr. Liu:Now this trend, will you take money from home and buy these cigarettes later? Can it make him addicted? Will you learn to smoke again?

　　Parents of students, Mr. Jiang:One of the hazards is that you are exposed to cigarettes too early and have the psychology of keeping up with the joneses. It has had a bad influence on children’s three views. I think this should be a problem that our school, our parents and even the whole society should pay attention to.

　　Buy casually on the "cigarette card" online? E-commerce platform sued

　　Education departments in Gansu, Hunan, Shandong and other places have successively issued initiatives calling on student groups to boycott "cigarette cards". In May this year, the Office of the State Tobacco Monopoly Bureau issued a special governance notice, requiring local tobacco monopoly bureaus to cooperate with market supervision and other departments to dissuade convenience stores, supermarkets, cultural and sports goods stores around the campus from selling cigarette cases, "cigarette cards" and other items to minors.

　　However, the reporter found that the sales and circulation of "cigarette cards" have not been affected much. At present,Online shopping platform has become "Smoke card "Main sales channels.

　　In many online e-commerce platforms, the shops where "cigarette cards" are packaged as "toys" are dazzling.

　　Li Enze, Secretary General of chinese association on tobacco control Public Welfare Law Professional Committee:They use this "real cigarette card" and "rare cigarette card" to induce minors, and it is clearly written that it is "rare out-of-print cigarette card", and the product name indicates the card, toys, children, etc., which is aimed at children, adolescents and primary and secondary school students to promote sales.

　　Li Enze, secretary general of chinese association on tobacco control Public Welfare Law Committee, has long been concerned about the influence of tobacco on teenagers. According to his statistics, there are nearly 10,000 stores selling "cigarette cards" on e-commerce platforms.

　　The reporter found that some online shops showed that the sales of "cigarette cards" exceeded 10,000 yuan, and many products were marked with words such as "all by manual inspection", "genuine original genuine cards" and "children’s favorite", and some shops also played slogans such as "cultivating social skills". This year, Li Enze has purchased "cigarette cards" on these e-commerce platforms for three times, and all the cards received are brand-new paper printed with tobacco brand trademarks, except for the first time.

　　For the phenomenon of online sales of "cigarette cards", Li Enze repeatedly complained to the e-commerce platform.

　　Network e-commerce platform customer service:Because as long as there is demand for this commodity, it must be sold, unless it is said that these commodities are prohibited by our country, then we must not. Some parents will buy them for their children, so we don’t have a good way.

　　Network e-commerce platform customer service:This "cigarette card" problem, because there is no specific provision.

　　Network e-commerce platform customer service:For the time being, I haven’t received the relevant provisions here, which are explicitly prohibited by the state in this regard.

　　Li Enze said that the current situation of selling cigarette products such as "cigarette cards" in e-commerce platforms and related shops is obviously different from the chapters on protecting the rights and interests of minors in laws and regulations such as Advertising Law, Tobacco Monopoly Law and Law on the Protection of Minors.

　　Li Enze, Secretary General of chinese association on tobacco control Public Welfare Law Professional Committee:The Law on the Protection of Minors also stipulates that no tobacco advertisements in any form shall be released to minors, so the display and sales behavior of "cigarette card" with tobacco logo is itself an act of promoting and selling tobacco advertisements to minors.

　　Li Enze, as a parent, sued the e-commerce platform and the merchants selling "cigarette cards" together, and filed a lawsuit requesting that all the "cigarette cards" displayed and sold by the defendant be removed from the shelves according to law. On October 10th, the case has passed the filing review in Beijing Internet Court.

　　Expert: Preventing the hidden danger of "cigarette card" requires consensus from many parties.

　　It is understood that although the current relevant laws and regulations have not explicitly prohibited the sale of "cigarette cards" to minors, it can be seen from the existing Advertising Law, Tobacco Monopoly Law and Law on the Protection of Minors that it is the consensus of the whole society to protect minors from the harm of tobacco products. Experts said that to prevent the hidden danger of "smoke card", it is also necessary for many parties to reach a consensus.

　　Chu Zhaohui, a researcher at China Academy of Educational Sciences:All schools should strictly implement some regulations prohibiting smoking for students, and students should not touch cigarettes and tobacco products. Second, the relevant businesses, if there is such a sale or hype to minors, the regulatory authorities will supervise them. I think we should also give corresponding punishment to those who speculate on such products on the Internet, especially to minors.

　　Chen Yinjiang, Deputy Secretary General of china law society Consumer Protection Law Research Association:Marked with the logo of this kind of cigarette, or the logo of some cigarette brands, it actually has some inducements for minors whose mental development is not very mature. I think some behaviors like this, while improving the relevant legal system in the future, should also be included in the scope of our tobacco products management and strengthen the protection of minors’ rights and interests.

　　(Headquarters reporter Pan Hongxu Ma Li Zheng Yi Shandong Taiwan)