Recently, the 2024 JD.COM 3C Digital Partner Conference was held in Beijing, and JD.COM issued the "2023 JD.COM 3C Digital Outstanding Innovative Brand Award", which was an important award of the year. The smart projection head brand Dangbei won this award for its consistent innovative concept and many innovative measures of products, together with well-known scientific and technological innovation brands such as fluorite, Iflytek and Xiaodi.
Innovative product technology
Dangbei breaks the rules and takes the lead in the industry.
It is understood that Dangbei, founded in 2013, is a large-screen Internet platform company spanning the whole ecology of software, hardware and operating system. In 2019, Dangbei successively released large-screen intelligent hardware products such as Dangbei Projection and Dangbei Box, and quickly established a series of product systems covering middle and high-end users, achieving rapid growth in hardware business and developing into the head brand of projectors and TV boxes.
In recent years, Dangbei has continued to grow at an alarming rate in the field of intelligent projection, especially laser projection, winning the head of the middle and high-end intelligent projection market, and has already occupied more than half of the laser market share. In other words, for every two laser projections sold, two are Dangbei projections.
In 2023, Dangbei actively updated its intelligent projection product line, releasing such heavyweight products as Dangbei X5 flagship laser projection, Dangbei D5Pro thin laser projection, and Dangbei super full-color laser projection X5 Ultra.
Among them, Dangbei X5 Ultra is equipped with super panchromatic laser technology, which is the successful landing of ALPD5.0 laser source in the field of home projection. When Beix5 Ultra innovatively combines six kinds of light sources, learning from each other’s strong points, it perfectly avoids speckle and dispersion, and at the same time, it breaks through the technical bottleneck of pure three-color laser light source or pure three-color LED light source, and solves the problem of light source selection that has plagued users for a long time in one fell swoop, becoming a landmark product in the industry.
In 2023, 35.5% of the shipments of household laser projection soared, and authoritative organizations predicted that laser projection will also see an increase of 42.4% in 2024, and Dangbei contributed as a brand of laser projection head.
Constantly expand new categories
When TonyPadGO girlfriends become a new growth engine
In addition to projection products, Dangbei also expanded its new category in 2023 and released Dangbei PadGO girlfriends machine. Known as the "walking super big tablet", Dangbei PadGO is equipped with Dangbei OS, adopts MTK Genio 1200 flagship chip, and has 8+512GB of large storage, which is not stuck and smoother. Whether it’s fitness and entertainment, or learning to work, Dangbei PadGO girlfriends machine can become the best 24-hour life partner. With its superior product strength, Dangbei PadGO Girlfriend Machine quickly gained a foothold in the market and topped the sales list of 4K Girlfriend Machine in the month of release. As a result, Dangbei PadGO girlfriends machine has also become a new growth engine of Dangbei.
Dangbei OS is also a very representative product of Dangbei. This operating system, which is called "big screen iOS" in the industry, has the characteristics of "light, fast and free", which is not only found in all hardware products of Dangbei, but also adopted by world-renowned manufacturers such as Samsung, Sony and LG, and won the German Red Dot Award.
It is worth mentioning that it coincides with the first year of AI. As an innovative technology brand that always stands at the forefront of intelligence, Dangbei took the lead in accessing Baidu’s "ERNIE Bot" big model on the girlfriends machine, which made Dangbei PadGO girlfriends machine have a more AI-tech product experience.
Whether it is to innovate the big-screen operating system Dangbei OS, or to boldly enter the intelligent projection track, or to launch a new product of Dangbei PadGO girlfriends machine, Dangbei’s development concept is very suitable for the positioning of "innovative brand" and it is natural to win the "Outstanding Innovative Brand Award". In 2024, when Dangbei pursued victory, it appeared at CES at the beginning of the year, and launched Dangbei Atom, the world’s first Google TV? intelligent laser projector, and displayed the product layout of the whole line, which made China Zhizao stand on the international stage, attracting extensive attention from domestic and foreign media. There are even more rumors that Dangbei will release a variety of intelligent hardware this year, which will bring revolutionary innovation to the industry in terms of product form and technology research and development, and further activate the smart projection, smart box and girlfriends category market.
If the sun rises, the future can be looked forward to. We expect that this senior "innovative brand" who just celebrated his tenth birthday will bring more surprises in 2024!