The Maison de la Mutualité, an ancient century-old building on the left bank of the Seine River in Paris, the international fashion capital, ushered in a lively day. Under the witness of more than 500 media and guests from more than 40 countries, Huawei officially released the most important flagship model of the year, the Ascend P7. The newly launched Huawei Ascend P7 follows the elegance of the P6 and has carried out a new design from the outside to the inside. The exquisite craftsmanship and humanistic design are perfectly combined, combining metal and glass materials. Through metal wire drawing treatment and glass 7-layer coating treatment, it has created a high-texture exquisite craftsmanship, showcasing the beauty of technology and fashion, and has become a new wind vane for product design in the mobile phone industry.
Huawei AscendP7 supports CAT4 LTE network, is equipped with a 5-inch 1080P full high definition screen, and has an ultra-thin body of 6.5mm. The P7 rear 13 million Sony’s latest flagship back-illuminated IMX214 lens, and is equipped with a SLR camera-level independent ISP (image processor). It has the exposure focus separation function only available in professional cameras, and the photosensitive performance and noise reduction ability are significantly improved. Huawei Ascend P7 has a strong low-light shooting performance and excellent camera experience such as 1.2 seconds of extreme speed capture, which can fully meet the needs of night shooting and fast shooting family. In other configurations, it has a built-in integrated 2500mAh battery and supports super power saving mode. When only 10% of the power is left, it can still stand by for more than 24 hours.
"Huawei’s quality-focused strategy over the past three years has gradually paid off. Huawei’s smartphone market share has entered the top three in the world, and its branding impression in key regions such as China and Western Europe has improved significantly. Today, our Ascend P7 is once again challenging industry benchmarks, redefining smartphones in terms of design, photo experience and network connectivity, so as to provide consumers who pursue an excellent experience with an unprecedented experience."
Yves Maitre, executive vice-president of Orange, a world-renowned operator, said, "Orange is pleased to witness the growth of Huawei’s products and brand. Today’s Huawei Ascend P7 is the best product in its class of smartphones, which shows that Huawei’s boutique strategy and long-term accumulation have paid off. As a long-term partner, Orange is very pleased to launch Huawei’s new flagship Ascend P7, bringing a new user experience to thousands of users."
The design of Huawei Ascend P7 is inspired by the famous M?bius ring, showing the beauty of the integration of Eastern and Western cultures in an infinite cycle, making the mobile phone exude a quiet and harmonious natural beauty. With a double-C integrated design inside and outside, the body thickness is only 6.5mm, providing the ultimate ultra-thin fashion charm.
Compared with other smartphones, the Huawei Ascend P7 has a more ground-breaking innovation in the design of the four corners of the mobile phone. Now the four corner designs of smartphones in the industry are mostly rectangular corner designs, while the Huawei Ascend P7 adopts a curved curve design, simulating the natural arc of water droplets dripping down, and integrates into the bottom design of the P7, so that the whole phone shows a pure natural atmosphere. At the same time, this water drop bottom can also bring a more comfortable grip.
The Huawei Ascend P7 is designed with a metal body, and the unique metal wire drawing process gives the Huawei Ascend P7 an unforgettable special texture.
Therefore, Huawei Ascend P7 has completely overturned the previous mobile phone back cover design, using Corning’s third-generation gorilla glass back cover. After being polished by 7-layer process of excellence, the vision is more transparent and three-dimensional, making it the unique "perfect mobile phone back" in the industry. Compared with other traditional back cover processes, Ascend P7 has designed a unique spiral pattern, which integrates the multi-level, meaningful and unobtrusive quality of high-end watches, allowing consumers to see the halo and faint lines from any angle. At the same time, the metal texture of the body is more obvious, thus creating a rich and unique visual beauty.
Huawei Ascend P7 has been fully optimized for mobile phone photography. The rear camera adopts the latest 13 million Sony back-illuminated IMX214 sensor lens, and is equipped with a SLR camera-level independent ISP (image processor). It has the exposure focus separation function only available in professional cameras, and the photosensitive performance is stronger. At the same time, it can perform noise reduction without losing color and detail. It supports manual adjustment of the sensitivity to ISO 800, F2.0 large aperture. This combination makes Huawei Ascend P7 have the most powerful low-light shooting ability in the industry. It can also shoot high-quality photos in very weak light. For example, watching a concert, you can easily shoot the stage scene, friends in bars, KTV parties can also be clearly photographed, so that you will no longer miss the important moments of entertainment and gathering, can be called "party photo artifact". P7 front 8 million camera, using the industry’s extremely rare 5-layer aspherical optical lens and blue glass technology, so that the clarity of the picture is greatly improved, avoiding the purple edge effect, object deformation and other ordinary camera shooting problems, so that many people take selfies, take pictures in front of the landscape and other panoramic selfie effect is better, and make mobile phone shooting more interesting.
On the basis of hardware optimization, the Ascend P7 is equipped with Huawei’s original and patented intelligent image professional image processing engine 2.0, which has deep optimization in the camera shooting algorithm. For scenes with brighter light sources such as starlight and neon lights at night, the Ascend P7 can intelligently judge the shooting scene, adaptively change some control parameters to reduce exposure, avoid overflow of light sources, and shoot more transparent and clear pictures. At the same time, Huawei Ascend P7 also has new optimizations and improvements in shooting experiences such as panoramic shooting, audio photos, and watermark photos. For example, considering the need for news capture in emergency scenarios, the Ascend P7 has designed a 1.2-second high-speed capture function. In the case of a black screen or a locked screen, you can quickly double-click the volume down button to seize the best capture time.
2014-05-08 China Net Finance
Support CAT4 LTE network + extreme power saving mode, etc.: Redefine mobile phone connection
Huawei Ascend P7 supports CAT4 LTE network. As we all know, 4G network has connection stability and power consumption problems at the same time at high speed. Huawei has deep precipitation in 4G communication technology and has end-to-end technical advantages from network side to end point side. It can be adapted and adjusted for specific network parameters, and has made breakthrough optimization in connectivity, thus ensuring the extremely fast connection experience of Huawei Ascend P7 users. Ascend P7 adopts a dual antenna design with a main antenna and a diversity antenna coexisting, which has stronger signal reception and transmission capabilities in LTE network environment. The main antenna adopts Huawei’s original patented technology, which well solves the impact of users holding metal bodies, and the signal optimization is better. In addition, Huawei Ascend P7’s intelligent network selection technology can ensure that users are always in the best connection state. In multiple rounds of rigorous testing, the antenna signal capability of Ascend P7 has been highly recognized by European customers such as Deutsche Telekom and Vodafone, making Huawei Ascend P7 one of the 4G mobile phones with extremely powerful connectivity capabilities on the market.
Huawei Ascend P7 has a built-in 2500mAh lithium polymer battery, which reaches the maximum battery capacity in the extremely compact body. Coupled with Huawei’s original patented intelligent power-saving technology, mild users can use it for more than two days, and heavy users can also use it for one day. In terms of mobile phone power management, Huawei Ascend P7 has added one-click power saving and comprehensive power consumption detection management, which can monitor the operation of mobile phone background applications at any time and choose to close them. If all background applications are closed, the Ascend P7’s measured standby for 10 hours only consumes less than 5% of the power. It is particularly worth mentioning that the Huawei Ascend P7 also adds an extreme power saving mode for users. When the battery is remaining at 10%, the phone is restored to the function mode, and only the function of making calls and sending text messages is retained, which can stand by for more than 24 hours.
In addition, Huawei Ascend P7 has developed a series of interesting accessories, such as a perfect match with Huawei smart bracelet, which can monitor sleep quality, manage sports fitness data, have functions such as mobile phone anti-theft management, remote photography, and even bind keys and mobile APP through the bracelet to help quickly retrieve keys hidden in corners. At the same time, Huawei Ascend P7 also has a variety of exquisite accessories to choose from, such as various color protective cases, flip smart protective cases, etc.
Huawei’s blockbuster flagship Ascend P7 has set off a new trend of smartphones. It is available in three colors: black, white and pink. The global price is 449 euros. It will be sold in more than 30 countries and regions such as the Chinese mainland and Hong Kong, the United Kingdom, Germany, Italy, France and Spain in May. Other markets will be listed one after another. In the Chinese market, Huawei Ascend P7 will launch three standard versions of mobile, China Unicom and telecommunications. It is planned to start pre-sale at 10:00 am on May 8 in Huawei Mall, JD.com, Tmall Huawei Flagship Store, Tang.com, Gome Online, No. 1 Store, and Amazon.