The only system within 200,000 can be equipped with CDC electromagnetic suspension, and Aisin 8AT gearbox has been added. The upgrade of Eta Ursae Majoris Feiyu Edition is really stable!
On August 25th, the Star Way Eta Ursae Majoris Flying Fish Edition was officially launched at the Chengdu Auto Show in 2023, and four models were launched, with the price range of 16.78-206,800 yuan. Draw the key points for everyone: Eta Ursae Majoris two-wheel drive vehicle is also equipped with flying fish super-sensing chassis for the first time, making it the only electromagnetic suspension system with CDC in 200,000. This is not enough. Four-wheel drive models add Aisin 8AT gearbox, which further improves the comfort of the whole vehicle. Below, let’s learn more about the specific situation with "Car Circle".
Flying fish extrasensory chassis+Aixin 8AT
Fan Xing, deputy general manager of Xingtu Marketing Center, said that through the analysis of the big data of car buyers in Eta Ursae Majoris, more than 67% people chose the flying fish extrasensory chassis. In order to further meet the market demand and users’ expectations, and deepen the concept of luxury equality, Eta Ursae Majoris Flying Fish Edition came into being. Therefore, Eta Ursae Majoris Flying Fish Edition is equipped with flying fish super-sensing chassis for two-wheel drive vehicles for the first time, becoming the only vehicle with CDC electromagnetic suspension system within 200,000 years.
So, what does the flying fish extrasensory chassis mean to users? What I have to mention here is the CDC electromagnetic suspension system. Speaking of this, you may have a little understanding. After all, as one of the core elements of the traditional luxury car driving sense, CDC electromagnetic suspension is an essential basic configuration for luxury cars. Simply put, a CDC is a good car.
Why do you say that? Luxury cars must pay attention to comfort, and CDC is an important support for comfort. Circle brother learned that CDC can adjust the damping performance in real time according to the road conditions, so that the vehicle can achieve both handling and comfort while driving. Taking the CDC electromagnetic suspension of the flying fish extrasensory chassis as an example, with the support of five body posture monitoring sensors, four electromagnetic shock absorbers and one controller, the phenomenon of vehicle head-up can be reduced by 36%, the braking nod can be weakened by 30%, the anti-roll ability and isolation performance can be improved by 5% and 40% respectively, and the "stability" can be brought into full play. Of course, the global digital chassis also supports OTA upgrade, so that users’ cars are always new.
In addition to CDC, the flying fish extrasensory chassis is also equipped with Soft Stop system, chassis hydraulic vibration isolation system and other functions, which also has excellent performance in reducing road vibration caused by bumpy road conditions and optimizing NVH performance. In terms of power, Eta Ursae Majoris Feiyu Edition also added a power combination of 2.0T+ Aisin 8AT, which brought better shift smoothness and fuel economy. It can be said that the flying fish extrasensory chassis+Aisin 8AT+ four-wheel drive system makes users feel the "magnetic levitation"-like comfortable experience.
Star way, is steadily upward.
At the event site, Fan Xing, deputy general manager of Xingtu Marketing Center, also made an in-depth analysis of the user groups in Eta Ursae Majoris. Since its listing in February, Eta Ursae Majoris has built brand-new and higher value with luxury, comfort and intelligence, which has been well received by the market and users.
The data shows that among car buyers in Eta Ursae Majoris, the proportion of car owners in first-tier cities is 36%, the number of people with higher education is as high as 66%, and the proportion of people with annual income of 100,000 to 300,000 yuan is as high as 77%. In terms of professional characteristics, doctors, teachers and civil servants have become the main customer groups in Eta Ursae Majoris. Another indicator is that 9% of customers come from luxury brand owners such as BBA. Can you stand it? To sum up, the user portrait of Xingtu Eta Ursae Majoris is basically the new middle class in the city. Needless to say, this "gold content" will be an important support for the upward breakthrough of Xingtu brand.
In addition to the gold content of user portraits, sales data can also explain the problem. Judging from the data of the first seven months of this year, the cumulative sales volume of Xingtu brand reached 53,700 units, a year-on-year increase of 133%. Among them, the monthly sales in July directly exceeded 10,000 vehicles, continuing the strong growth trend. After the global sales volume has broken 10,000 vehicles, Starway’s next goal is to break 10,000 vehicles in China. In the future, driven by the Eta Ursae Majoris Flying Fish Edition, the brand-new Lingyun, Lanyue and the upcoming Star Age series, Star Road will also be steadily upward, moving towards the "BBE(EXEED)" market structure.
Finally, what do you think of Eta Ursae Majoris Flying Fish Edition?