Group photo – launch ceremony
Jackie Chan and the star team representative
Jackie Chan
1905 movie network news On June 1, 2018, the "Tough War on Poverty Reduction – Starlight Help Action" held a press conference in Beijing. Xia Changyong, Deputy Director of the Policy and Regulation Department of the Poverty Alleviation Office of the State Council, Yue Xuekun, Deputy Secretary of the Party Committee of the Ministry of Finance, Ye Yanlin, Deputy Director of the Department of Culture, Guo Yang, Director of the Second Department of Culture, Liu Jianghua, Minister of the Propaganda Department of the Party Committee of the Ministry, Jin Beining, Deputy Director of the Finance Department of the State Administration of Radio, Film and Television, Lu Liang, Director of the Art Department of the National Film Administration, and Cao Yin, Director of the Film Channel Program Center, attended the event. Actor Jackie Chan brought a number of star teams including Wu Jing, Zhou Xun, Bai Baihe, Li Bingbing, Li Chen, Fan Bingbing, Yao Chen, Huang Xiaoming, Huang Bo, and Jing Tian, as well as an artist design team. Concept posters were released on the spot. The combination of
Movie Channel responds to the call and uses film culture to tell the story of China’s poverty alleviation
At the beginning of the press conference, images of two poverty-stricken areas were shown: the girl in Ganzhou, Jiangxi and the coal mine in Fushun, Liaoning. But this is only a very small part of the population in the poverty-stricken areas of 30.46 million. So far, our country’s poverty reduction battle has made decisive progress, and 2018 will be a critical year for linking the past and the future. In order to implement the spirit of the 19th National Congress of the Communist Party of China, the Movie Channel launched the "Starlight Help Action" to the majority of filmmakers, artists and designers, and formed a "Starlight Action" team.
Lu Liang, director of the Art Department of the National Film Administration, said in his speech that the event "focuses on poverty alleviation in deeply impoverished areas, focuses on accurate assistance for special poor people, focuses on the problems that the poor need to solve urgently, and gives full play to the wide influence, leadership and communication power of the celebrity team’s endorsement for poverty alleviation, so that star artists can truly investigate in poverty areas and deeply understand the difficulties and difficulties faced by poverty reduction in poverty areas."
Xia Changyong, deputy director of the Policy and Regulation Department of the State Council’s Poverty Alleviation Office, pointed out in his speech that "since the start of the poverty reduction battle, the majority of literary and artistic workers have created and launched a large number of film and television works on the theme of poverty alleviation. These works revolve around the theme of precise poverty alleviation and precise poverty reduction, and vividly reflect the great changes brought by poverty reduction to poor villages, the hard work and spiritual outlook of helping cadres at all levels." He also said that with the social influence of the celebrities, the film will definitely have a positive social response after it is broadcast.
Representatives of poverty-stricken areas on the front line of the "poverty reduction battle" spoke
Representatives of various teams took the stage to speak
The Ministry of Finance and the State Administration of Radio, Film and Television jointly support poverty reduction county representatives to take the stage
Yue Xuekun, deputy secretary of the party committee of the Ministry of Finance, and Jin Beining, deputy director of the finance department of the State Administration of Radio, Film and Television, gave a detailed introduction to the poverty reduction work. "At the national level, the Ministry of Finance first increased investment, integrated funds, firmly provided financial security, and strengthened the supervision and management of funds to improve the efficiency of funds," Yue Xuekun said. "At the level of designated poverty alleviation, seven working mechanisms have been established, including the vertical annual mechanism of the Ministry of Finance at the four levels of provinces, cities and counties, and the investigation and research mechanism."
Jin Beining said, "The State Administration of Radio, Film and Television promotes poverty alleviation work from three levels: at the county level, strengthen the live broadcast capacity building of county-level broadcasting institutions; at the village level, strengthen the construction of comprehensive cultural service centers in 100 counties and ten thousand villages; in terms of precise household access, promote the digital radio and television household connection project. Including designated poverty alleviation, we promote poverty reduction and wealth in designated poverty alleviation counties as soon as possible through projects, funds, talents and mechanisms."
When it comes to the "Starlight Help Action", Yue Xuekun believes that "this is an innovative method that can play our culture, show our appeal and cohesion, integrate the power of the government, enterprises, e-commerce, and the media, and form a joint effort to innovate online and offline help models, including through celebrity endorsements, charity sales, etc." Jin Beining said that this activity "will definitely inspire the confidence, fighting spirit and spiritual strength of the poor people in poverty reduction and wealth in poor areas, boost the development of poor counties, and benefit one side."
At present, there are a total of 585 poverty-stricken counties in our country. Among them, representatives from Datong, Yunnan Jiangcheng, Yongsheng, Wuyi, Hunan Pingjiang, Yunyang, Chongqing, and Dayu, Jiangxi also took the stage today. As they introduced, poverty-stricken areas often have a long history and cultural accumulation and production tradition, but the traditional and extensive development model cannot meet the requirements of economic and social development in the new era. Transportation infrastructure building and foreign exchanges urgently need to be strengthened. This is the only way for them to break through the bottleneck.
Starlight Help Action Stars Poster
Starlight help action started, Wu Jing Zhou Xun Fan Bingbing and other enthusiastic dedication
Cao Yin, director of the program center of the film channel, said in his speech, "Getting rid of real poverty and real poverty reduction is the only criterion for this operation created by the film channel. Every team here is no longer a star figure under the spotlight, but a pathfinder walking on the road of poverty alleviation. Every member is no longer a dreamer on paper, but a real fighter in poverty reduction. Here, we can’t have a little bit of embroidery, but need real hard work." Through celebrity endorsement, we really participate in poverty alleviation work, showing folk customs and agricultural products.
In this event, Wu Jing, Huang Bo, Huang Xiaoming, Zhou Xun, Fan Bingbing, Li Bingbing, Yao Chen, Bai Baihe and many other celebrities will go deep into more than ten national poverty counties and poverty-stricken areas across the country, through the way of star poverty alleviation endorsements, truly participate in the local poverty alleviation work, and launch a series of video works "poverty reduction battle" independently created by the star team.
In addition, the movie channel will launch a series of pilot programs "My Poverty Alleviation Plan" in the early stage of the project to record the whole process of the "Starlight Action" team’s pre-preparation, research and planning, and release of the plan. Poor counties will also open special outlets on JD.com, with celebrity endorsement, artists and designers packaging products, open to consumers across the country. The team is led by Lin Cunzhen, designer of the Beijing 2022 Olympic Winter Games and the Winter Paralympic Games emblem, and deputy dean of the Design School of the Central Academy of Fine Arts, and led Sui Jianguo, Liu Xiaokang, Lu Pinjing, He Yang, Yang Mingjie, Zhongsong, Zou You, and Liu Zhizhi to complete it together.
Star ball link at the event site
Star ball link at the event site
Jackie Chan helps the younger generation of filmmakers and calls on celebrities to speak for poverty-stricken counties
As a co-sponsor of this event, Jackie Chan put forward a proposal at this year’s two sessions that film and television artists should fulfill their social welfare responsibilities and take the lead in poverty alleviation. At the press conference, he once again called on entertainers to participate in the fight against poverty reduction, and also expressed concern for the younger generation: "They are considered irresponsible, and there are some negative news about arriving late and leaving early, but they have no way. It is often related to the arrangement of the company and the deployment of agents. I will still think about how I can help them and teach them."
The emotional Jackie Chan brother said of himself, "I have also come from a arrogant teenager to today, and many people have taught me, and I hope to teach them. In the past, I was unwilling to do charity, thinking that charity was an image project for me. Later, others forced me to do charity. Now, I take the initiative to do charity myself, and many times I do it without telling others!" He also gave an example of sitting in front of the TV and seeing how others were so miserable, he immediately called and said he wanted to give him funding.
Jackie Chan even spoke with data, "Now we have more than 30 million poor people, and we will help one in ten, and poverty reduction will be achieved tomorrow." Since Jackie Chan has a large fan group in Japan, at the beginning of the foundation, he held a press conference and asked what can help the Japanese on the spot? A reporter’s answer left a deep impression on him: "There are no poor people in Japan." He hopes that we Chinese can also proudly say such words in the future. In addition, Jackie Chan also mentioned the endorsement of tea for Ya’an, "Each of our stars endorses a poverty-stricken county, and the poverty reduction in the poverty county has long been achieved."
