月度归档： 2024 年 1 月

[Instant Universe]Yang Ziqiong was re-recognized by the younger generation in the year when he was about to turn 60.

It turns out that she is not only an action star, but also so cute and funny.

In this film, she plays an ordinary Chinese-American mother, who is in deep crisis of middle age.

But the painting style took a sharp turn for the worse, and she suddenly learned that there were countless parallel universes outside her world.

In the parallel world, some of her are big stars, some are cooks, and some have sausage fingers, all of which are more successful than her.

However, it happened that only she could save countless parallel worlds at this moment.

Because, only she, at every important turning point in life, has made the wrong decision-the worst person is in the most chaotic state and has the greatest potential.

Back in Yang Ziqiong’s universe, if there is such a turning point in her life, it should be her five scars and a tear.

Injury time: 1980

Pain-type spinal injury

Injury level ★★★★★★

Yang Ziqiong, 18, was shattered by the injury on his back.

She crossed the ocean at the age of 15, from Malaysia to England, and came to the Royal Dance Academy to study ballet. Now it has been three years.

In these three years, her dream is to be a great ballerina like margot fonteyn.

Dance classics like Romeo and Juliet and Swan Lake, and even open a ballet school one day.

But at the moment, the principal of the Dance Academy said something comforting in front of her.

What do you mean, "Dance also has many levels, not just dancing",

What do you mean, "We can definitely find a place where you can continue to engage in the dance industry without dancing",

It takes a lot of time to recover, but your back will get better in the end.

But Yang Ziqiong only felt that "a mirror was broken before my eyes".

She hurt her spine by practicing dancing, so it is impossible to dance ballet again.

With the help of the principal, she turned to study creative arts and minored in drama.

A dream was broken because of this injury, but another dream began because of this injury.

God made up his mind to send her to another fate with the injury on her back.

For Yang Ziqiong, the next few years were changeable.

First, her mother signed up for Miss Malaysia. She was reluctant to participate, but she won the championship all the way.

Then in China, a friend of Yang Ziqiong had dinner with a producer named Pan Disheng.

Pan Disheng said that he was short of an actress, so the friend took out a photo of the new Malaysian lady.

This cooperation was quickly promoted, and Yang Ziqiong flew to Hongkong, China, and filmed two watch advertisements.

She was partnered by Jackie Chan and Chow Yun Fat, who had become superstars at that time.

Then, the Pan Disheng took out a contract and asked Yang Ziqiong to join the Debao Film Company that he and Sammo Hung had just jointly organized.

A brand-new road of performing arts was paved in front of Yang Ziqiong almost overnight.

This is a road she never thought of.

Her family is well-off, her grandfather is the "father of Malaysian transportation" and her father is an elite lawyer. If she stays in her hometown, she can continue to be loved by thousands of people.

And now this road is to travel alone in a strange land and go to a strange business.

She showed the contract to her father in fear and trembling, hoping that his father would agree, and perhaps hiding a little bit of hope that he would stop her.

This decision, after all, is too big.

But when my father looked at the contract, it turned out that it was just an occupational disease attack and helped her modify the unfavorable terms-she didn’t even have the last reason to back down.

Father finally said, when you get there, you have to rely on yourself.

Counting, it’s been four years since the spinal injury, and my back is probably gone.

But this old wound has pushed Yang Ziqiong to the road of being an actress forever, and will also bring more wounds to her.

Injury time: 1985.

Pain type congestion

Injury level ★

In 1985, director Yuan Kui always thought that Yang Ziqiong’s elbow was so dirty on the set of [Royal Teacher Sister].

This doesn’t look good on camera He called his heroine and wanted her to clean up.

But when I got closer, I found out that it was congestion. And this 23-year-old girl didn’t say a word.

This is Yang Ziqiong’s first action drama, and it is said that it is the first time to open the film and television atmosphere of policewomen with guns.

Sometimes she chased after the speeding car, and sometimes she flew between the corridor fence and the beams and columns two stories above the ground.

She didn’t have to suffer this.

A year ago, when she first arrived in Hong Kong, China, Debao Film Company built her according to the most popular Hong Kong-made female stars at that time.

The first movie was called [Owl and Dumbo].

Her role in it, as she later said, was"girl in distress"Waiting for the heroes to come to rescue, laughing is gentle and pleasant, crying is like crying pear flowers with rain.

In the future, when people talk about Hong Kong female stars in the 1980s and 1990s, they will always mention them."Xiayu Fanghong"(Brigitte Lin, Maggie Cheung, Anita Mui, Cherie Chung), all of them are such glamorous types.

But Yang Ziqiong didn’t want to take this route. I’m afraid there is more than one reason.

She said that her Cantonese was not good, so when she hit a woman, she gave a beating, and she talked about fist and fist kung fu, so there was no need for so many fancy and difficult lines.

Coupled with years of dancing skills, Yang Ziqiong’s flexibility and flexibility are very good. Being an action actor seems to be a natural thing.

On the other hand, I’m afraid she doesn’t want to squeeze a track with the girls after seeing Hong Jiaban’s gang fight with their fists.

Sammo Hung hesitated at first. Can she, a beauty pageant champion and darling daughter, stand the pain?

But Yang Ziqiong may have put his father’s sentence when he left home"on your own"I kept it in mind, practiced hard for half a year, kicked my legs and sandbags every day, and did various physical training, which made people sit up and take notice.

She held on to a belief:"Girls can fight as hard as boys."

In the [Royal Teacher Sister], Yang Ziqiong and the ballerina who came across the sea to Xiangjiang are already two people.

She trimmed her short hair with skill, and every trick was simply biting. She threatened the bad guys with a heroic dry cloud and beat the criminals with a trick to death.

This film also completely subverts the image of policewoman in previous Hong Kong films, and is no longer used as a funny ornament or a pure "ornamental".

It is the first time for many viewers to see such a romantic figure.

Those bruises on her arms symbolize her first experience as an action actress.

In fact, compared with many injuries after her, they are nothing at all.

But these scars are a new beginning, and they witness her transformation.

The saying that "scar is a man’s medal" has long been old-fashioned. Yang Ziqiong has started a new era of beating women with bruises.

Injury time: 1992

The type of pain is almost concussion.(but not)

Injury level-

Time came to 1992.

The whole set, ran towards Yang Ziqiong in a panic, check her injury.

The mirror just now looked terrible. Yang Ziqiong fell to the ground awkwardly, and it looked very painful.

Strictly speaking, Yang Ziqiong didn’t really get hurt this time, but it was a close call.

This is the set of [Police Story 3: Super Police]. The action to be filmed is that Yang Ziqiong jumps off a moving truck and onto a convertible that Jackie Chan is driving.

The windshield will break at this time, and Jackie Chan will stretch out his hand to give her a buffer and let her slide along the front of the car to the ground to stop.

When you can shoot, almost no step happens as planned:

The prop device failed, and the windshield didn’t break. Jackie Chan failed to give Yang Ziqiong a reverse resistance. She fell off the front of the car and rolled all the way along the inertia, far behind the car.

Many years later, she recalled that if Jackie Chan hadn’t tried to get her in a panic, she would have landed on her head.

But at that time, Yang Ziqiong said to the staff who rushed to her circle, I know what to do. Let’s have another one.

There’s a reason why she can spell it like this.

Yes, a few years ago, she was the "most beautiful woman" and the audience went crazy for her.

[Chinese warrior]

But in 1988, she married Pan Disheng, the producer who discovered her, and announced her retirement.

The marriage lasted only three years, and she returned to the screen after divorce.

But the film industry, especially the Hong Kong film industry in those days, is changing rapidly. You can change an idol in three days, and who will wait for three years?

And [Police Story 3: Super Police] is Yang Ziqiong’s comeback.

For her, this movie is either successful or dead.

Even at that time, Yang Ziqiong’s stunt in [Police Story 3] was crazy in the frenzied environment of Hong Kong action movies.

She rode her motorcycle to the top of the train car that was running at full speed. Under this impact, the motorcycle also flew out and fell to the ground.

Her hard-working spirit even brought trouble to Jackie Chan.

What should I do? After all, this is a Jackie Chan movie. Big Brother can’t be compared, can he?

In order not to be overwhelmed by Yang Ziqiong’s flying stunt, Jackie Chan had to hang himself from a helicopter to do stunts.

He reluctantly asked Yang Ziqiong:"You don’t want to kill me? ！”

In those years, the two of them, together with Jet Li, were the three injured giants who were shut out of the insurance industry.

The wound will live up to you.

[Police Story 3] Still a great success, the audience still loves Yang Ziqiong as if she had never left.

Then, it was [heroic trio] [tai chi zhang sanfeng] [Wing Chun] …

She was covered with scars, and got up again and again, proving again and again that only she could do Yang Ziqiong.

Injury time: 1995

Pain-type whole body fracture

Injury level ★★★★★★★

Yang Ziqiong was put on the sofa by the staff, and the whole person was supported by external forces. Almost all of her body was broken, and three ribs were broken, and she was put in plaster from her neck to her body.

Supposedly, she is having a good rest now and doesn’t see any guests, but at the moment, a guest comes from America and sees only three people.Jackie Chan、Jet LiAnd Yang Ziqiong.

This friend is too enthusiastic to persuade again and again, and it seems that he can’t get rid of it.

Moreover, he has a lot of connections-he won the Palme d ‘Or award with [Pulp Fiction] two years ago.Quentin Tarantino.

Visible on the surface, Yang Ziqiong’s injury, but let her even turned to look at Quentin.

This injury is in[Ah Kin](1996) fell on the set.

Akin in this film is a stuntman who makes a living in China and Hong Kong film industry.

In that scene, Ah Kin is going to jump off a 30-meter-high overpass and land squarely on an approaching truck.

During the shooting, the van was fake, so Yang Ziqiong didn’t have to jump at the right time. She would land on the mat under the bridge, but the 30-meter-high overpass was real.

When she jumped, the angle of fall was not good, and the whole person fell on the mat in a very twisted posture, with her legs completely broken and twisted over her shoulders.

On the way to the hospital, even if the ambulance just bumped slightly, she would go into shock with pain.

Later, when [Ah Kin] was released, a subtitle was left at the end of the film:

"On October 13th, 1995, Yang Ziqiong fell from a height when he appeared in the action scene of [Ah Kin’s story], and was seriously injured …

Only this film pays tribute to Yang Ziqiong and Wu Xing who has made great contributions to Hong Kong films. "

This line is of course good, but it can’t relieve pain.

After this serious injury, Yang Ziqiong began to seriously consider changing his career.

Why do you want to be an actor? Is it worth it? What if I get seriously injured again?

These questions haunted her mind.

But the guest in front of him didn’t care about this. Like the most enthusiastic little fan, he began to tell how much he liked her movies.

"I have seen every movie of yours."

To Yang Ziqiong’s surprise, the Hollywood guest began to dictate the shots of her action scenes frame by frame.

Including how she jumped on the fence on the second floor in one breath, hung the gold hook upside down, hooked one calf on the railing, and one bent down and broke the glass.

Like catching chicks, I picked up two minions who wanted her dead and threw them downstairs.

This is the first scene of her first action movie.

Yang Ziqiong probably remembered the feeling of that year. She really likes acting and acting too much. She can’t just give up.

At about the same time, she received a film contract for "Empire of Tomorrow 007".

This person who has not been knocked down by scars will become "bond girl on a par with Bond" in Hollywood’s eyes.

He will also go out of China and Hong Kong to become an international action movie star, and will continue to lay a broader foundation with his fists and fists in Hollywood movies such as [Sun Catastrophe] and [Mummy 3].

After that, there will be many universes such as [Star Trek], Marvel Comics, [Devil Hunter] and [Avatar].

Injury time: 1999

Traumatic ligament rupture

Injury level ★★★☆.

Yang Ziqiong’s injury this time has made the nice guy Ang Lee feel a bit "outspoken":

"Why is she? She is the only one who can fight! "

This is the set of Crouching Tiger, Hidden Dragon, which is supposed to be much safer than the overheated industrial environment of Hong Kong films.

However, experienced traffic police will tell you that accidents are not easy to happen on rugged and narrow mountain roads, and the most dangerous is often the seemingly Ma Pingchuan avenue that makes old drivers take it lightly.

Veteran Yang Ziqiong, planted in an ordinary roundhouse kick:

The leg bones collided and both major ligaments in the left knee were broken. The doctor said that he had to rest for a month or two.

But as soon as Yang Ziqiong finished the operation, he began to recover.

This film is not only important for director Ang Lee, but also of great significance to her.

According to Ang Lee’s words, Yang Ziqiong is an actor in acting."special case".

She has acted in many movies, but most of them are fast-moving consumer goods born under the Hong Kong film flowing water industry system, which is rich in big stars, but it is difficult to forge good actors.

(In other words, you can practice quick wits and reflexes, but your grasp of details is slow.)

Besides, most of Yang Ziqiong’s plays are action movies, and most of her plays are "played" rather than "performed".

Ang Lee is amazed at this and thinks that she is a rare one who still holds on to acting."naive"and"Curious"The big star.

For such a Yang Ziqiong, [Crouching Tiger, Hidden Dragon] is also a rare opportunity to ponder the role.

The injury caused by playing opera can’t stop her from thinking about literary drama.

She didn’t rest. After the operation, she returned to the set. Her injured leg was put up and moved out of the frame.

Ang Lee still remembers the scene of Yu Xiulian and Li Mubai’s life and death parting:

"Her cry is not a fake cry, it is really heartbroken."

"I know that she is crying not only about Yu Xiulian’s grievances, but how bitter she is!"

The pains and wounds in and out of the play have made Yu Xiulian [Crouching Tiger, Hidden Dragon] and Yang Ziqiong a leap in acting.

Many commentators believe that she bid farewell to the period of "beating women" and started her own "actress" era.

In addition to those big action movies in Chinese and Hollywood, she is also acting more and more "quiet" movies with richer levels.

Tears in 2022

Types of tears shed tears of joy.(or a little sad)

Don’t cry no matter how painful it is.

Yang Ziqiong understood this truth very early.

When she decided to practice martial arts with Hong Jiaban, she knew that,

"If you cry every time you get hurt, you’d better stay in that corner and cry all the time."

After all these years, you seldom see Yang Ziqiong shed tears unless you cry.

She seems to be always calm and carefree, always the wind of generals.

But in 2022, in an ordinary interview, she talked about the script of "Instant Universe" and suddenly burst into tears.

She said that two directors, Dan Guan and Daniel Scheinert, gave her the script, and she read it carefully.

She can’t remember how long she hasn’t read this script.

The role of Xiulian was written based on her, and the director decided that if it weren’t for her, the film wouldn’t have been made at all.

Xiulian has complicated feelings, trapped in traditional family life, but somewhere in her heart, she still hides a little self, hidden desire and rich levels.

She is a comedy character, with countless doppelgangers and unlimited space to display all kinds of acting skills.

"This is the script I have been waiting for for a long time, but I can finally show my fans and family how capable I am.

Can be interesting, can be sincere, can be sad. Finally, someone finally knows that I can do it. "

On the set, two directors are die-hard fans of her films. Stephanie Xu, who plays her daughter, grew up watching her films, and this role almost completely released her potential.

It’s like the last 50 years of life, the choices of going around, the scars that have been healed and added, all for today.

There must be other universes. In those universes, there are Yang Ziqiong, the chief actor of the ballet company, Yang Ziqiong, who spends his life with her husband and teaches children at home, and Yang Ziqiong, who chooses to retire quickly.

But only Yang Ziqiong in our universe, covered with scars, never gave up, and the blood that flowed will eventually be rewarded with tears of joy.

Movie actor box office ranking of the year

Zhou Xun and Chen Kun lead box office stars.

Yang Mi and Jiang Yiyan broke the pattern.

　　　 Recently, some netizens counted a box office ranking of movie actors in 2012, which summed up the film achievements of Chinese stars in the past year with box office data. Among the actors, Chen Kun was far ahead with more than 700 million, and Taiwan Province xiaosheng Mark Chao became a dark horse, ranking second with more than 400 million cumulative box office. As for actresses, Zhou Xun rode the dust with a cumulative box office of more than 1.1 billion, while Yang Mi and Jiang Yiyan, two post-80s actors, successfully broke the Hua Dan pattern of "four danshuangbing", ranking second and fourth respectively.

The actor’s fault phenomenon is serious. Mark Chao became the only one on the list after 80.

　　　 Judging from this annual box office list, the fault phenomenon of male actors is still serious, and several first-line superstars are still the mainstay of the box office power in the Chinese film industry. Chen Kun, Tony Leung Chiu Wai, Liu Qingyun and Nicholas Tse, four actors with considerable weight in the entertainment industry, firmly hold the first camp of box office male stars, and they have experienced the baptism of wind and rain for a long time. Among the post-80s actors, Mark Chao is the only one who stands out from the tight encirclement. By virtue of his performance in commercial blockbusters such as, and so on, he fought his way out, winning the position of box office runner-up and becoming a dark horse in Chinese film this year.

Yang Mi and Jiang Yiyan rose rapidly to take over from Zhao Wei and Zhou Xun.

　　　 As for actresses, the pattern of "Four Dances and Two Ices", which has always been recognized as the top position in the Mainland, was broken by three post-80s actors, namely Yang Mi, Jiang Yiyan and Liu Yifei. Among them, "model worker" Yang Mi has released six films, such as ""and ""this year, ranking second among actresses with a cumulative box office of 1 billion. After 80s, Jiang Yiyan, a powerful actor, rose rapidly with her amazing performances in China and Shanghai, and won both word-of-mouth and box office. The rapid rise of two post-80s actresses has brought a lot of fresh blood to China’s screen, but their industry influence is different. Although Yang Mi has many works, her reputation is not satisfactory, but her popularity is as attractive as Zhao Wei’s. Jiang Yiyan, on the other hand, takes the acting route. Her spiritual and vivid performances make her more brilliant than her co-actress, and many media also evaluate her as the most potential successor to Zhou Xun. Zhang Ziyi, Xu Jinglei, Li Bingbing and Fan Bingbing, who have few works this year, are all off the list.

Topic: picture channel

　　Zhongxin Online Haihai, December 22 nd: The host of "Golden Microphone" in Shanghai poured out the ups and downs of the morning news anchor.

　　Reporter Sun Lu

　　The final evaluation results of the 2008 China Broadcasting Host "Golden Microphone Award" were announced recently. Two people from Shanghai Wenguang News Media Group won the "Golden Microphone Award"-Wang Tao, the announcer of Broadcasting News Center, and Wen Yan, the host of CBN. This afternoon, two award-winning hosts appeared at the press conference here. Coincidentally, both of them are engaged in the live broadcast of morning news, and two excellent hosts confided to reporters the ups and downs of a morning news anchor.

　　WANG Tao: A Morning Journalist in Dai Yue.

　　Speaking of morning news, everyone may have seen and heard it, but their real living conditions are not known to many people. Every morning, when you feel the first greeting from the host of the morning news program, it’s really hard to imagine their hard work-they have to go to work at four o’clock in the morning at the earliest, but they read the manuscript, prepare the program, and then concentrate on the live broadcast, and often they are busy all day.

　　As a senior radio news anchor in Shanghai, Wang Tao has been engaged in broadcasting morning programs for 24 years. Talking about the "golden microphone", he is more calm. Wang Tao told reporters that his first job in broadcasting was to host morning news programs. It is common to go to work at three or four o’clock in the morning, and he often gets up in the dead of night. The pursuit of morning news is to send the first morning greetings to many listeners who applied for the city, so what I need most is to forget my tired body and show this warm greeting to the audience.

　　Because I have been working in the most difficult position for a long time, I must get up early all the year round. Wang Tao admits that there are three alarm clocks at home. "If I really can’t get up, my wife will definitely wake me up in the end. She is my third alarm clock." He told reporters that his success is inseparable from the understanding and support of his family. If you want to say thank you, you must thank your family for their care.

　　Wen Yan: The morning anchor is insulated from nightlife

　　Many Shanghai audiences know Wen Yan through the gold medal program "The Early Bus of Finance and Economics" in the morning of the First Finance and Economics. Under the screen, Wen Yan is kind and natural, with a bright smile and a simple professional dress, which makes her more capable and chic, and her temperament is extraordinary. What gives people the same feeling is Wenyan’s voice, which is different from the voice when broadcasting news. Wenyan’s voice in front of her is very gentle, with a hint of hearty laughter.

　　For winning the Golden Microphone Award, Wen Yan told reporters that the Golden Microphone Award is a great honor for every announcer, and what is more valuable is the audience’s love and support. Financial journalists are destined to work in a state of high tension every day. When it comes to working conditions, Wen Yan does not hesitate to answer "nervous". She said that she had made many mistakes when she first entered the business. When connecting, she called the "foreign exchange market" as "futures market", but making mistakes eventually became her most valuable experience.

　　"The most regrettable thing is that in such a beautiful city as Shanghai, I know nothing about the nightlife here." Wen Yan said with a smile that choosing the morning news anchor line means getting up early every day and never having a chance to enjoy Shanghai’s nightlife.

　　Behind the news anchor scenery is paying.

　　"The news announcer’s working state is far more tense than we thought, and the schedule of work and rest also depends on the program arrangement, which is very hard." Gao Yunfei, vice president of Shanghai Wenguang News Media Group, said here that behind the scenery of news anchors is heavy and busy work, and the long-term efforts are often that when everyone is at rest, they are at work, and when everyone is at work, most of them are still at work.

　　According to the reporter’s understanding, the "Golden Microphone Award" was founded in 1993 and is the highest honor for radio and television program hosts. The "China Broadcasting Host Golden Microphone Award" is the highest-level award in the broadcasting host industry in China, which was reported by the State Administration of Radio, Film and Television to Publicity Department of the Communist Party of China for approval, and it is also the only national award of this kind, sponsored by the China Radio and Television Association. The "Golden Microphone Award" presented by China Broadcasting will be held in Tianjin on December 25th, 2008. finish

Editor: Li Erqing

　　On May 18, 2021, the audience participated in the "Fantastic Night" series of activities at the Shanghai Museum of Nature. Xinhua news agency

　　The audience visited the 24-hour museum of Zhejiang Natural Museum. Photo by Zhang Zhenzhen/Bright Picture

　　The audience visited the 24-hour museum of Zhejiang Natural Museum. Photo by Zhang Zhenzhen/Bright Picture

　　In Chengdu Museum, parents take their children to experience the making of lacquerware in Chengdu at night. Xinhua news agency

　　 　When night falls and the lights are on, can the tired city dwellers find a quiet leisure place and fully enjoy the cultural nourishment, in addition to the lively entertainment and consumption places such as cinemas, bars and KTV? A museum that opens at night may be a very good choice. Regrettably, although museums all over the country have tried to delay opening in recent years, holding night cruises, staying in museums and other activities, museums that normalize "opening at night" are still scarce.

　　 　In Hangzhou, Zhejiang Province, the "24-hour Museum of Zhejiang Natural Museum" has experienced more than 20,000 visitors since it was put into trial operation for more than a month. After entering the summer vacation, the number has continued to climb. The venue is a 300-square-meter small cultural space built by Zhejiang Natural Museum. Its business hours are from 10 am to 24 midnight from Monday to Friday, and it is open 24 hours a day on Saturday and Sunday. This great breakthrough is the first in a state-owned museum. Taking this as a signal, can we expect that "latecomers" may emerge one after another, making museums one of the main venues of urban nightlife?

　　1. The audience needs to pull the museum to keep trying.

　　 　Recently, the Changjiang Daily’s continuous report on a "citizen’s suggestion" became a beautiful talk: in late June, Mr. Kang, a citizen of Wuhan, made a suggestion on the message board of Wuhan City. Since the summer, more and more people have visited Hankou River Beach at night, hoping that the Museum of Crossing the Yangtze River next to Yuehan Wharf can be opened at night, adding cultural flavor to the night tour of the river beach. On July 6th, Wuhan Jiangtan Office responded to this suggestion and announced that the opening hours of the Yangtze River Crossing Museum would be adjusted from 12: 30 to 20: 30 every Friday and Saturday from July 8th to August 31st. According to reports, on the day of the opening of the night tour on July 8, the total passenger flow of the museum was 316. Among them, the passenger flow after 16: 30 (the previous closing time) was 146, which was more than doubled compared with the previous data of the same period.

　　 　Equally popular is the 24-hour Museum of Zhejiang Natural Museum, which is located in the center of Hangzhou and has convenient transportation. "In the past, we often received calls from tourists. During the day, we were busy visiting the West Lake and enjoying the beautiful scenery. At night, we wanted to take our children to visit the museum. But most museums are ‘ Nine to five ’ Open, it is difficult to meet everyone’s needs for cultural life. " Yan Hongming, president of Zhejiang Natural Museum, said that the idea of opening a "night museum" came into being as early as 2014. It happened that the museum recently recovered a 310-square-meter facade room along the street, which was suitable for creating a separate cultural new space, and began the preparations for the 24-hour museum.

　　 　On the first day of trial operation, the 24-hour Museum of Zhejiang Natural Museum received more than 700 tourists in 9 hours from 15: 00 to 24: 00. According to the staff, almost every day from 10: 30 to 21: 30 is the peak time because it coincides with the summer vacation. In order to ensure the quality of the exhibition, the venue had to limit the flow to 100 people per hour, and many spectators waited in line outside the door. In order to "miss the peak", some viewers choose to go early in the morning or two or three in the morning on weekends. A citizen left a message after the exhibition: "After the opening of the 24-hour museum, we have another place to visit, which can not only cool off in the summer, but also learn a lot of interesting knowledge of nature."

　　 　In the summer vacation, the 24-hour museum of Zhejiang Natural Museum is "one ticket is hard to find". According to the weekly data, during the week from July 4th to 10th, the museum received an average of 940 people every day. From 16: 00 to 22: 00, three or four hundred people enter the museum every day; From 22: 00 to 24: 00, although there were no more than 50 people on weekdays, it soared to nearly 200 people on weekends.

　　 　"The night at the museum is very special because it has a quiet and visual feeling different from that during the day. This special experience is very attractive to the public. " Chen Lvsheng, former deputy director of the National Museum of China, wrote in the book The Beauty of Museums. He believes that it is very important for the city and the public to extend the opening of the museum to the evening as a normal state. The museum opens at night, regardless of the length of time, which reflects the civilization level and citizen quality of the city where it is located.

　　 　In fact, before the outbreak, in order to promote the prosperity of the night economy, the cultural and tourism departments of some cities planned and organized the "collective action" of museums, which was linked to the night tourist routes of the cities. In August, 2019, Guangzhou Cultural Tourism Bureau organized eight exhibition halls, including Guangzhou Museum and Sun Yat-sen Marshal’s Mansion Memorial Hall, to open at night, that is, it was delayed until 21: 00 every Friday, Saturday and Sunday, and the explanation service was basically the same as that during the day. The Shanghai Cultural Tourism Bureau piloted the normal night tour project of museums for the first time from July to September 2019, and selected 14 pilot museums to extend their opening on Friday night; From June to August, 2021, the number of participating museums expanded to 30, providing citizens and tourists with a rich choice of night tours. Unfortunately, under the influence of the epidemic, the cultural tourism industry is inevitably impacted, and this linkage form of "museum fever" is still gradually recovering.

　　 　On July 12, 2022, the Beijing Municipal Bureau of Culture and Tourism issued a notice that the museums in Beijing will carry out activities such as delayed opening to light up the "night capital" in summer. According to the conditions in the museum, museums will also extend their opening hours in due course, carry out evening cultural activities, or make appropriate arrangements for evening receptions based on planned activities. The museum is becoming a new landmark of people’s nightlife, opening a wonderful "museum night" for the audience in the hot summer.

　　2. Diversified museum space makes the audience linger.

　　 　"Giving priority to scientific and educational activities, supplemented by explanations" is the basic orientation of the 24-hour museum of Zhejiang Natural Museum. Perhaps it is this positioning that has made it gather a lot of popularity in the trial operation for more than a month. Hong Lei, a science and education staff member of Zhejiang Natural Museum, told the reporter that in summer, the 24-hour museum will hold several popular science education activities for young people including fossil excavation and volcanic science experiments, and the weekend night show is "locked in early" by many parents and children.

　　 　In order to make the audience of all ages have a pleasant exhibition experience, in this small world of 300 square meters, interactive equipment can be seen everywhere: press the button below the bird specimen, and you can hear its unique singing; Spend 10 yuan’s money on materials. After coloring the fish stick figure, scan it with AR device, and fish will swim lightly on the projection curtain. There is also an interesting device of "I am taller than dinosaurs", and the Meta-Universe Theater can order popular science movies and watch online exhibitions. Tired of watching, the audience can also order a cup of coffee in the reading area, or taste the limited ice cream and dessert in the 24-hour museum. It can be said that "the sparrow is small and complete".

　　 　"Now the development direction of museums, especially the development direction of popular science education and exhibitions, is very different from the traditional museums in the original sense." Hong Lei said that before entering the museum, it was to "see" the exhibition, and the specimens were placed in the showcase of the window. Now, after a series of reforms, there are diversified forms such as scene simulation, interactive exhibits and multimedia on the display, combined with the living specimen showcase, which brings a different experience to the audience.

　　 　During the tour, Hong Lei paid attention to the different interests of audiences of different ages: children like dinosaurs named after Zhejiang land, such as Yang Yandong Yang Dunlong, Lixian Jiangshan Dragon and Lishui Zhejiang Dragon; Young and middle-aged audiences will be more attracted to rocks and minerals and native birds and insects; The elderly audience will prefer to study Chinese herbal medicines and grains. "Taking the animals, plants and minerals around us as the theme is because everyone can come into contact with it at ordinary times, but they don’t understand it. Excavating the knowledge around you can inspire the interest of the audience. " Hong Lei said.

　　 　If "24 hours" is to let more tourists come to the museum through the extension of time, then when the visit is coming to an end, purchasing the museum’s "tailor-made" cultural and creative products is to let the museum integrate into people’s daily lives again. During the trial operation, the 24-hour museum customized butterfly and beetle crystal specimens and the 24-hour museum logo ice cream have met with the audience. Next, the museum will also develop a number of cultural and creative product systems including meteorites and space series.

　　 　It is true that people expect museums to be integrated into the city’s leisure lifestyle at night, so that more cultural resources can be more convenient to get close to. However, if the delayed opening only delays the opening of a huge exhibition hall, it will burden the museum’s manpower and funds, but it will waste resources. Therefore, to make the museum "more exciting at night" is inseparable from the museum’s "crossing the river by feeling the stones" in light of its own actual situation, and it is also inseparable from the support of relevant departments and all walks of life.

　　3. Opening at night is "not simple" and faces many challenges.

　　 　"The quality of exhibitions and activities determines the attraction of the night show, and the audience will not come if the door is open." Chen Ceng Lu, director of the Wu Culture Museum, once said in an interview that the evening performances should not only be simple and open, but should be organically combined with educational activities, so that everyone can enjoy it at this time differently from the daytime.

　　 　When it comes to the night activities of the museum, we have to mention the Lantern Festival held by the Palace Museum in 2019. At that time, it became a hot topic because "one ticket is hard to find". The news that "the traffic of grabbing tickets is too large, which leads to the instant collapse of the website server" and "the scalper ticket is up to 9999 yuan" is staggering. The reason is that, in addition to holidays, "scarcity" is the key — — The stunt of "The Palace Museum is open to the public at night for the first time in 94 years" can’t help but make people greedy.

　　 　As a result, discussions have been launched on social platforms: Why can’t night activities be launched regularly, so that more people have the opportunity to participate? Some experts have analyzed that increasing lighting facilities and laying a large number of wires will increase the security risks in the Forbidden City, and ancient buildings with wooden structures cannot afford this risk; Not to mention the difficulty of managing tourists at night, there are still some cultural relics that are not suitable for night exhibitions and need timely rest.

　　 　In fact, it is not only the Forbidden City, but also the museums at all levels in China, which are facing a lot of challenges to normalize the opening at night. Chen Lvsheng believes that it is a great test to create more night shows, because it not only prolongs the working hours of staff, but also faces security problems and increased management costs caused by prolonged opening. Therefore, museums need greater economic investment to maintain their opening at night.

　　 　The Mumu Art Museum (Hall 798), located in Chaoyang District, Beijing, tried to extend its opening hours to 21 o’clock, and at the same time, it was accompanied by night activities such as immersive art healing, concerts and impromptu comedy experiences. "The Art Museum is in the 798 Art Zone, and the passenger flow is obvious ‘ Tide ’ Phenomenon, suitable for extending opening hours on weekends and holidays. At the same time, according to the user survey results, simply extending the opening hours can not significantly promote the audience to see the exhibition, but needs to give the audience an attractive reason. " Han Lin, the founder, said that he would not try to open the museum 24 hours at present, but should make a comprehensive evaluation based on the epidemic prevention policy and the management requirements of the park where the art museum is located, combined with the needs of the audience of the art museum.

　　 　Due to the shortage of manpower, the 24-hour museum of Zhejiang Natural Museum openly recruited supernumerary scientific and educational personnel for the society in early July. According to Yan Hongming, the entire operation and management team of the 24-hour museum consists of nine full-time staff, and two part-time staff were added in the summer. At the same time, the museum also set up a special class for 19 people, including the collection group, the education group, the management group and the security group, to ensure that "the wonderful does not fight".

　　 　At the same time, the challenge of keeping pace with the basic operation, publicity and promotion, human resources management and other costs is whether the museum can provide content and experience that "complement each other" with 24 hours. Which high-quality cultural products to choose to support the night show not only tests the museum’s professional level, but also reflects the museum’s aesthetic vision and artistic ability.

　　 　In recent years, natural history experts often emphasize "locality", that is, telling local stories well, with the aim of letting more people deepen their understanding of the local area and understand the natural environment around them. And the interest in the animals and plants around us is the beginning of ecological protection consciousness.

　　 　If the 9000-square-meter permanent exhibition hall of Hangzhou Pavilion of Zhejiang Natural Museum tells a "grand narrative" from the outbreak of life to the birth of human beings, then the 24-hour museum is an interest camp. More than 300 specimens displayed here are carefully selected from 270,000 collections, all of which are animals, plants and minerals in Zhejiang, and it is planned to update some exhibits from the massive collections every quarter.

　　 　"It is the responsibility and responsibility of our museum people to innovate exhibitions, promote the activation and utilization of collections, protect, inherit and display the outstanding achievements of Chinese civilization." Yan Hongming said that the Zhejiang Museum of Natural History had mobilized the participation and enthusiasm of potential audiences through crowdfunding, crowdsourcing and mass creation. The opening of the 24-hour museum this time is a new attempt to expand all over the country. While using the living museum collections and venue resources, we will focus on the "double reduction" of service and education to help "double promotion" and practice the contemporary mission of "a museum is a big school".

　　 　(Reporter Tang Yige Zhang Yun Lu Jian)