分类： xiyu

Special feature of 1905 film network On April 23rd, the finalists of the Beijing International Film Festival main competition ushered in the world premiere, and at the same time appeared at the launching ceremony of the College Student Film Festival as a specially recommended film.

This film is the first feature film of the new director, starring with a partner. It won the Excellent Project Award of WIP Unit of Beijing International Film Festival Venture Capital in 2021. This time, it will compete with 14 Chinese and foreign new films for the major awards of the Beijing International Film Festival Tiantan Award.

The film is adapted from Douban’s novel "200 Days of Dog Husband", which tells the story of Zhang Qianying, a retired bridge engineer, and Chen Zhiyong, problem of juvenile, who met each other because of a cross-provincial driving trip.

What is the quality of the film? How did Kara Wai and Hu Xianxu do? As the first audience, 1905 Movie Network brings you first-hand viewing evaluation without specific spoilers.

"Look at a Bridge" is a typical road movie. The overall narrative track of the two protagonists from strangeness and conflict to mutual change of attitude and familiarity is very clear.

Although there are smiles and tears, it doesn’t make people laugh like crazy, nor does it make people cry at the end of the journey, but it is between relaxed humor and warm and healing emotional atmosphere.

The film has adapted the role setting and story text of the original work to a certain extent. Chen Zhiyong in the novel is a 30-year-old unemployed and confused young man, and the film changes him into a 20-year-old rebellious boy.

At the beginning of the film, I first follow Chen Zhiyong, played by Hu Xianxu, into his daily life: working in a car repair shop and living in a broken family of origin. He evaded the college entrance examination, was clever, lacked maternal love, and always quarreled with his father. Just as Hu Xianxu shared his understanding of the role after the screening, "He is ignorant, has no respect for his elders, loves to steal things, wants to succeed but doesn’t know the normal way, and always wants to take shortcuts. Give him a few more years and he will grow into an asshole. "

Because of a driving business trip, Chen Zhiyong met Zhang Qianying, a customer. The old lady is alone, suffering from Az Harmo’s disease, and her personality is arrogant and withdrawn. These two are completely from different worlds, with extreme personalities and huge age differences, so they have enough space to collide with the sparks of contradiction and the warm light of reconciliation.

In this journey like On the Road, at first, through their relationship with each other, they created many bickering comedy situations, created a playful and humorous interactive atmosphere, and brought comfortable visual experience with the beautiful scenery along the way.

The film changes the route from Fujian to Inner Mongolia prairie in the novel to from Guangdong to Guizhou, and there are also ingenious ideas behind the change of space.

Guizhou is known as the "Bridge Museum", and nearly half of the top 100 Gao Qiao in the world are located in Guizhou. Kara Wai said that one of the main reasons why she took on this film was that her role was set as a bridge engineer, which highlighted the leading position of Chinese bridges in the world.

The film shooting has brought into play the rich and diverse advantages of bridge landscape in Guizhou, which not only integrates the visual elements of the bridge into the type characteristics of highway films, but also titles the film "Look at a Bridge". It is also regarded as a symbolic image that connects two lonely hearts to form a friendship landscape.

The noteworthy detail is that the foreign language title of the film is "Ciao" in Italian, which means "hello" and "goodbye". The visual motif of "bridge" and the emotional relationship between the two protagonists echo together.

With the continuous progress of the road, the tonality of the film has also deepened into a relatively serious and heavy topic, and she has gradually replaced Chen Zhiyong’s lost position as a mother and replaced his responsibility of educating him.

In the process of constant understanding, the two men uncovered their hidden secrets, formed a friendship of mutual companionship and inseparable, and ended up with a very romantic fairy tale, reaching the two-way expression of death and growth in life issues.

The story frame and theme of the whole film are very clear, but there are still some deficiencies in the internal details.

For example, relying on some contingency and coincidence to promote the plot; The turning point of the relationship between Chen Zhiyong and Zhang Qianying and the transformation of Chen Zhiyong lack clear main events and turning power; The plot trend and structure of the second half are somewhat scattered. ……

In terms of performance, this is not the first time that Kara Wai has played a role with Az Harmo’s disease.

She once interpreted patients with Alzheimer’s disease in the film, and won the Best Actress in the Hong Kong Film Awards. Because this characterization is in the early stage of Harmo’s disease, her portrayal of symptoms is not particularly exaggerated and sensational, which is different from the past.

Kara Wai’s acting skills are still sophisticated and steady, showing the solid skill of the acting school. Regrettably, the breakthrough and surprise are not enough.

Hu Xianxu used the advantage of his sense of youth to interpret the rebellious personality of the role naturally, injecting vitality and conviction. Because of the growth of the characters, the previous unruly and later friendly and kind changes, the acting methods are also different. In the film, he secretly sees his mother, and while eating beef powder, he weeps, which is quite expressive.

We can see that Hu Xianxu’s performance is still a little green, and we can also see that he is making progress, and he is moving towards the direction of being a good actor.

Driven by Kara Wai, the two men played opposite each other, which also inspired some bright spots. For example, in his quarrel with Kara Wai, he improvised a few nonstandard Cantonese words, which created a sense of contrast with his character’s status as a native of Guizhou, causing a joke and making the characters look vivid.

Through Look at a Bridge, the new director Song Xinqi showed his ability to master popular genres and tell warm stories, and he didn’t be vulgar and funny, and he didn’t incite emotions too much. Some plot designs also had brilliant treatment different from traditional methods. Even if it is awkward, there is still room for improvement in the mastery of audio-visual language. As the first feature film, it is still worth encouraging.

Don’t stop in Beijing International Film Festival, I look forward to the official release of "Look at a Bridge" in the future, so that more viewers can "look at it".

There is a theme that is almost never out of date.

Disaster.

Look at recent topic blockbusters:

Escape from Mogadishu, the lives of several diplomats reflect the disaster of an entire nation;

"Dune", the last-time alien turmoil metaphor of the disaster of human civilization;

Tom Hanks’s new film "Finch" tells the disaster of "a dog" with full humanity …

After 2020, we have a more specific understanding of "disaster".

After fear and shock.

We also need a closer "disaster education".

Emergency call season 5

9-1-1 Season5

A treasure American drama delayed by its name.

Quality, the absolute best among peers:

The lowest douban in the whole series is 8.7, and it climbed to 9.3 in the fifth season when it was renewed by Fox, making it the highest in the series.

Director and screenwriter, following the cast of another high-scoring series "American Horror Story".

Athena, played by angela bassett, was the Queen Mother of Wa Kanda.

Wang Ba qi.

Male host Bobby, played by Peter Krause, was once the male host of "Top Family American TV Series" and "Under Six Feet".

From the funeral home to the fire station, from letting people die decently to giving hope to life.

△ Time is a knife that grinds people.

Similar to our "call the police uncle if something happens", in the United States, call 911 if something happens.

On this end of the phone, there are helpless citizens in trouble.

On the other end of the phone, there are random 911 operators, firefighters and policemen.

Their job is to deal with "emergencies" one by one.

Pull a fresh life back from the gate of hell.

In the first four seasons, there were many tricks, and the cases were wonderful beyond imagination.

There are natural disasters.

After the earthquake of magnitude 7.1, the whole of Los Angeles was in a mess, and the telephone of 911 command center was ringing off the hook.

The dock playground was suddenly hit by a deadly tsunami.

There are man-made disasters.

The girl was suffocated by her pet golden python.

In the food competition, the man ate high protein foods, an insect, and almost choked to death.

What new tricks can be played in the new season, the realistic version of Death Comes, which can be regarded as a great reward for human confusing behavior?

Frankly speaking.

Although the plot of "911" is fictional, the brain hole is flying about.

But those who face disaster are out of control and powerless.

But it actually happens around us every day.

01

lose control of

Los Angeles is in trouble again.

The famous Hollywood boulevard is now devastated, with traffic paralyzed and empty.

What’s going on?

The members of the 118 fire brigade are well-informed, but when they see such scenes, they can’t help smiling in shock and fascination …

The whole thing is speechless

White-haired vultures comb their hair gracefully in cars, and emu families capture the main roads;

Rhinoceros is more fit than anyone in front of the car, and elephants are swinging their noses and whistling in the sky;

Endless.

Looking up again, the giraffe, three stories high, walked lazily in front of him and went shopping in high profile …

△ Zhen zootopia

Even worse is yet to come.

It was dark in the zoo toy store, and the man screamed for help.

The ground was covered with blood and an ear was bitten off.

And this amazing lethality comes from an alpaca.

Grass mud horse, it’s crazy!

Don’t laugh, it’s urgent, how to get it away?

Henrietta (Aisha Hinds), a firefighter who once wanted to keep alpacas as pets, has experience.

She stepped back cautiously as she sprinkled cornflakes.

The alpaca with a mouthful of blood is snoring, and it is pressing hard, and it is about to be drawn away …

Suddenly, a shrill alarm bell sounded.

Run!

The alpaca over there sped up and rushed at the firemen and the captain.

Bobby raised his gun and just got ready for defense.

At a critical juncture, the alpaca came to an abrupt end and snorted.

Coward?

The firemen looked at each other, and guess what they saw:

The other alpaca licking blood on its mouth.

How to solve it? Sir is not a spoiler.

However, it can be seen that the theme of the fifth season of this fund burning is the city out of control.

Animals dominate the world out of control.

There is even more novel, the spread of network viruses is out of control.

Small to the network jam, the phone alarm is disordered;

So big that the plane went out of control collectively, rushed to the tower, the car GPS card was bugged, and the traffic in the whole city was paralyzed.

Even, the city has a large-scale power outage.

02

frightened

At this point, the "superheroes" responded.

Of course, there is an exciting "last-second rescue" in 911.

Before the helicopter fell downstairs:

Take out the frozen heart and grab the rope, "Spider-Man" upper body;

Before a pregnant woman gives birth:

Time is tight, deliver the baby on the spot, and even one person helps N pregnant women deliver the baby urgently.

Also, men have to "deliver babies"

On the night of the full moon, a man said that he had biological peristalsis in his abdomen and had been colic for a week …

The rescue team smiled, not a child, but a worm.

Repeatedly screaming, the man’s nakedness slowly drilled out long creatures.

Bobby said he didn’t look; Buck cocked his mouth. Interesting. Let me try.

Such lightness and calmness are not natural.

Put on uniforms, they are the great saviors to save the people from fire and water.

Under the uniform, they are also ordinary people living in a chicken feather.

Everyone has a past that they don’t want to face.

Some people died in the fire because of negligence, and finally decided to commit suicide when firefighters completed redemption;

Someone was betrayed by her husband, her daughter was bullied, and her family was terminally ill …

In the end, they chose to wear armor.

And in this way, I tried to suppress my fears forever.

A man’s identity, a fireman’s occupation, a hero’s title.

They are afraid and unwilling to admit their long-standing mental anxiety.

A clip that impressed Sir.

A bully who has committed three crimes, namely stalking, rape and assaulting a police officer, escaped during the trial.

Athena succeeded in chasing the murderer, but she was reluctant to start.

Because the other side caught her son as a threat.

Finally, Athena watched the wicked kill her companion and run away again.

She is a decisive policewoman and a mother who feels guilty.

They are not superheroes forever.

Even a hero, there is always a time when he can’t do it.

03

Heroes are unknown

Heroes are not omnipotent. What should they do when they can’t win time?

"SOS" did not evade this question.

The girl drove into the lake and saw the car sink a little, but she couldn’t open the door no matter how hard she tried.

Call 911 for help, but PlanA, save yourself.

Operator Mei (played by Colleen Marcia) gave careful guidance:

I can’t open the door because the pressure outside the door is greater than the internal pressure.

But at some point during sinking, the pressure difference between inside and outside will be balanced.

Unbutton your seat belt and take off your shoes

Stay away from anything that might drag you into the water.

Keep your mouth and nose on the water as long as possible.

When the water begins to drown your face, you have to take a big breath.

The last breath should be as big as possible.

The boy with respiratory tract infection almost fainted because the spare battery of ventilator was dead.

Mother called 911 and cried for help. Mei informed the rescue team that it would take at least 1-2 hours.

There is not enough time, what should I do?

The rescue team had an epiphany. According to the time of sunrise and sunset, they called up the top view of the houses in the block and found solar panels.

Immediately mobilize the neighbors, and the neighbors call the rest of the community …

The wires pass through every household, one section connected to another.

In this way, the door to survival was connected for the little boy.

Also, when Athena’s youngest son was taken away by a bully, he came across a girl walking the dog.

The bully took out a fake badge to deal with it, but the panicked girl recorded the video and sent it online.

I originally wanted to prove that the police "rudely enforced the law."

But it happened to help Athena a a big favor.

At first glance, SOS is a series of impenetrable rescue the wounded and rescue the dying, where will you go.

Just like individual heroism in the group.

But under the package of wonders and strange feelings, we take care of fresh people.

We need heroes whose professional ability can save everyone from fire and water.

But it’s like a connected wire.

We, ordinary people who are just and kind with limited ability, may be "saving lives" at all times.

04

Man-made disasters in natural disasters

At first, Sir really opened the play with a curiosity.

However, the more we go back, the more we find that most of these strange things are based on real events.

The alpaca rage syndrome mentioned earlier has long been a success in this magical fertile soil of Australia.

The cute alpaca was unveiled.

Is it strange to get a worm in your stomach?

There are also stars who eat roundworms just to lose weight.

Zhang greatly broke the news in the program that some actresses failed to lose weight normally, so they adopted the "Ascaris Diet".

Familiar process: pale lips, abdominal cramps, diarrhea, going to the hospital for gastric lavage …

△ Source: Netease

A few guys from online celebrity put their friends’ heads in a microwave oven filled with cement for the live broadcast.

Finally, my friend’s head was stuck in the microwave oven because of the solidification of cement.

Even if the breathing tube is connected, the saliva that keeps swallowing because of fear blocks the tube.

Struggling, he plunged into the swimming pool …

When the firemen rescued him ashore, other guys were still asking for praise and attention on the live broadcast.

And this comes from the life prototype of a little brother in online celebrity, England.

It was very high at first, and finally my head got stuck and I almost suffocated.

Finally, firefighters were invited and it took five hours to save people.

Why did that bully, who is good at playing with people’s hearts, wait until the trial to quit his lawyer and defend himself?

Create a person.

And his confidence comes from a large number of fans in the online community.

Rapists and fans?

More than that.

They even came to the court to cheer for their "brother".

As long as the elder brother is good-looking, the three views follow the five senses.

Sounds ridiculous?

Maybe you haven’t forgotten.

The boy who killed a mother and son by speeding was begged by many teenagers on the internet because of his good looks …

Why is it difficult for the staff behind 911?

They practice eighteen kinds of martial arts, and they fight not only unpredictable disasters.

It is even more shocking to be "accustomed" to distorted values.

Abnormal aesthetics, beauty is justice, entertainment to death …

These humble numbness.

One day, it will merge into a greater disaster.

This may be the most practical "disaster education":

Don’t underestimate the disaster.

Don’t underestimate yourself.

Your ignorance, selfishness, indifference, there are always people who bear it silently;

And your kindness.

Always give them temperature and carry us through the cold winter.

The picture in this article comes from the Internet.

Editor’s Assistant: North of Xibei

CCTV News:This year, China extended the policy of exempting the purchase tax of new energy vehicles, and clarified the policy of reducing the purchase tax of vehicles, which stimulated the potential of automobile consumption.During the National Day, the automobile market in many areas warmed up and sales were promising.

During the National Day, reporters found in Guangdong, Fujian and other places that many citizens visited the auto market and bought new cars.

It is understood that the vehicle purchase tax exemption policy for new energy vehicles is extended to December 31, 2023. The favorable policies directly reduce the cost of car purchase for consumers and promote automobile consumption.

State Taxation Administration of The People’s Republic of China data show that this year 1-mdash; In August, new energy vehicles were exempted from vehicle purchase tax of 49.46 billion yuan, a year-on-year increase of 113%, further promoting the consumption of new energy vehicles. According to the data of China Association of Automobile Manufacturers, in August, the production and sales of new energy vehicles in China reached a record high year-on-year.

From the perspective of passenger cars, some passenger cars whose purchase date is from June 1 to December 31 this year will be subject to vehicle purchase tax by half, and the favorable policies will directly drive passenger car consumption. 6-mdash this year; In August, more than 3.55 million vehicles enjoyed the tax reduction policy, with a cumulative tax reduction of more than 23 billion yuan. Purchase tax incentives and other policies to promote consumption continue to exert their strength, driving passenger car consumption to stabilize and rise, and gradually return to normal. Among them, in August, the domestic sales of traditional fuel vehicles increased by more than 172,000 units year-on-year.

　　CCTV News:On May 20th, the State Council Press Office held a press conference to introduce the overall situation of promoting epidemic prevention and control, industrial transformation and upgrading, and promoting the stable development of manufacturing communication industry. Wen Ku, spokesperson of the Ministry of Industry and Information Technology and director of the Information and Communication Development Department, said at the press conference that information and communication technology has provided effective support and services for epidemic prevention and control and resumption of work. The Ministry of Industry and Information Technology will further promote the development of information and communication industry from the following aspects.

　　The first is to strengthen the solid foundation of the network. We will continue to improve network capabilities, build high-quality networks, especially accelerate the construction of communication infrastructure such as 5G and data centers, promote Gigabit optical fiber networks and large data centers, and build an information superhighway network with Internet of Everything, human-computer interaction and integration of heaven and earth.

　　The second is to cultivate a new engine for economic development. We will seize the opportunity brought by the epidemic to speed up the shift of industries, promote the integrated application of information and communication technologies, accelerate the expansion of 5G applications from 2C to 2B, accelerate the digital transformation of traditional industries, and promote the integrated development of industrialization and informatization in a wider scope, deeper level and higher level, so that more industries can run smoothly on the information superhighway and open a new chapter in the high-quality development of China’s digital economy.

　　The third is to promote the rapid growth of information consumption. On the one hand, it will accelerate the cultivation of new consumption, such as ultra-high-definition live broadcast, cloud conference and cloud tourism, which have been displayed during the epidemic period, and promote consumption upgrading. On the other hand, we will continue to increase the innovation of information and communication technology, expand the emerging formats of information services, promote the research and development and scale application of smart terminals such as 5G mobile phones, drive the sustained and rapid growth of information consumption, enhance the resilience of China’s economy, and support the sustainable prosperity and development of the economy and society.

　　Xinhua News Agency, Beijing, August 25th: Health management paralysis, serious security risks and serious air pollution in guest rooms … … Does the "official bad review" cure the hotel "star" disease? — — Five-star hotels in many places were surveyed by "stars"

　　Xinhua News Agency reporters Chen Aiping, Zhou Wenchong and Yu Junjie

　　"The price is five stars, the facilities are 50% new, and the service does not take care." In recent years, some five-star hotels are not worthy of the name, which not only annoys consumers, but also is not conducive to further stimulating the potential of culture and tourism consumption.

　　On August 19th, the National Evaluation Committee of Tourist Star Hotels issued an announcement and decided to cancel the qualification of some five-star tourist hotels. What are the serious problems in hotels that have been "starred"? Is the "star-picking" treatment effective? Xinhua news agency reporters launched an investigation on this.

　　There are paralysis of hotel hygiene management, serious security risks, serious air pollution and noise pollution in guest rooms.

　　According to the information disclosed by the cultural tourism department, the five "star-picking" hotels are Tianjin Yanyuan International Hotel (formerly Sheraton Hotel), Tianjin Binhai Holiday Hotel, Shanghai Yujing Hotel, Chongqing Hilton Hotel and Days Hotel Chongqing Elegant; In addition, a number of hotels located in Liaoning, Chongqing, Shanghai, Tianjin and Henan were ordered to rectify within 12 months.

　　The reporter learned from the Ministry of Culture and Tourism that the main problems existing in this five-star hotel are as follows: First, the fire-fighting equipment is old and ineffective, the fire escape cannot be used normally, and the security and pool safety personnel are not in place. Second, the health problem is outstanding. Disinfection rooms are not equipped in place, and the sanitary management of public areas, guest rooms and restaurants is not up to standard. Third, some facilities and equipment can not be used normally due to poor maintenance, and the marking system is aging. Fourth, employees have a weak sense of service and insufficient service skills, so they cannot provide corresponding services in strict accordance with the standard requirements.

　　According to the reporter’s investigation, Days Hotel Chongqing Elegance, which is the star-picked, has some problems, such as no concierge service, poor room air quality, serious lack of maintenance in the background area, paralysis of health management and outdated facilities and equipment. Hilton Chongqing Hotel was also "star-picked" because of the lack of essential services, major security risks due to substandard health and fire protection, and irregular service.

　　Huang Tiemin, director of the Star Rating Committee of Shanghai Tourist Hotel, told the reporter that the problems of one "star-picked" hotel in Shanghai and five hotels that have to be rectified within a time limit are also concentrated on safety production management, hygienic operation norms, front-line staff service norms and the lack of necessary items.

　　According to the relevant person in charge of the Ministry of Culture and Tourism, from January to July this year, the Ministry conducted unannounced visits to some five-star hotels in ten key provinces in three rounds, and cancelled the star rating of 20 five-star hotels.

　　Does the hotel care if "five stars" become "no stars"?

　　For a long time, being rated as "five-star" is considered as the guarantee of excellent hotel hardware and service quality. "Star-picking" makes "five stars" become "no stars", can it effectively touch the relevant substandard hotels to actively rectify?

　　A person in charge of a travel agency told reporters that hotels may lose some high-profit high-end demand markets after being "starred". After some high-end hotels "star-picking", the passenger flow dropped sharply.

　　Gu Huimin, president of beijing international studies university Institute of Tourism Science and a national star reviewer, believes that star rating is related to national standards, and "star-picking" means maintaining the authority of standards, maintaining the service quality of hotels, and ensuring the healthy development of the industry by "getting in and getting out".

　　However, many people in the industry also said that the influence of the current "star-picking" on high-end hotels has been significantly weakened. Even star-rated hotels take the initiative to apply for "star-picking" or "self-defining" as "luxury" to avoid the constraints of star rating standards.

　　The reporter found that a large number of hotels, especially high-end hotels, are outside the star rating system in China. According to Ying Liu, director of the Scenic Spot and Tourism Accommodation Industry Supervision Department of the Marketing Department of the Ministry of Culture and Tourism, the Ministry of Commerce has counted more than 500,000 accommodation enterprises nationwide, while there are only 11,000 star-rated hotels. According to the reporter’s investigation, in Shanghai alone, the number of "luxury" hotels with "five-star price" is two or three times that of hotels with five-star rating. Some high-end hotels that were previously exposed to the existence of "bath towel to wipe the toilet" and "toilet brush to brush the teacup" have "no stars to pick".

　　In addition, due to information disclosure and other reasons, the pressure of "star-catching" is often not effectively transmitted to the market to form operational pressure, and many "bad-rated" hotels are still "like a cloud". The reporter found that Beijing Chang ‘an Hotel and Zibo Century Hotel, which were previously "star-picked", were still in tight demand, and the staff of a hot spring resort hotel in Beijing even told reporters that "the hotel price has not been adjusted after the star-picking".

　　Authority, professionalism and degree of marketization are the "shortcomings" of the star rating system.

　　The reporter learned from the person in charge of the relevant work of the Ministry of Culture and Tourism that china tourist hotels association is the specific undertaking unit for the current star rating and review, which is equivalent to the permanent office of the National Star Evaluation Committee.

　　"The star rating system faces the risk of continuing to slump." Zhang Rungang, vice president of china tourism association and president of china tourist hotels association, said frankly that at present, the hotel star rating standard can no longer meet the needs of industry development.

　　Dai Bin, president of china tourism academy, believes that there are no laws and regulations to follow in judging the standards and quality of tourist accommodation services in China at present, and they still mainly rely on industry practices, industry standards and enterprise self-inspection. Tourism law and other relevant laws and regulations only provide principles, and the punishment is not enough. In addition, experts also pointed out that many star rating agencies currently have legal hidden dangers of lack of certification qualifications.

　　According to Zhang Run Steel, the hotel star rating is a technical means of grading the accommodation industry, which is very professional. However, in reality, it is easily disturbed by other factors. For example, in some places, the relevant departments have spawned a large number of hotels that do not have the five-star conditions but are hard to open, which greatly weakens the gold content of the stars.

　　Insiders told reporters that the current practice is to determine the authority to evaluate the level of star-rated hotels according to the administrative level: the state evaluates five stars, the provincial level evaluates four stars, and the city evaluates three stars. Experts pointed out that such an approach is a "relic" of the past administrative-led model, which makes it difficult to effectively allocate resources and meet the needs of market development.

　　Experts such as Zhang Run Steel suggest that market-oriented reform is the way out for star rating system. First, the evaluation is carried out by a professional certification body with a high degree of marketization; Second, we should take the initiative to be included in the national certification and accreditation supervision system, and polish the "star brand" by promoting the marketization and specialization of star evaluation standards.

　　The Ministry of Culture and Tourism said that it will conduct unannounced inspections of five-star hotels with "full coverage, double randomness and normalization", and at the same time strengthen the guidance of standards and revise the national standard of "Classification and Evaluation of Star Rating of Tourist Hotels".

　　Over the past 40 years of reform and opening-up, intellectual property in China has achieved great development, great leap and great promotion, and made important progress in legislation, creation, protection and application. "The intellectual property system was born from the technological development of the market economy, and at the same time it thrived with technological changes." Xu Meiling, assistant professor of the Law School of the University of International Business and Economics, director of the Intellectual Property Finance Research Center and deputy secretary-general of the Market Supervision Research Institute, said: "In the era of digital economy, the creation and dissemination of knowledge products have been extended to digitalization and intelligence, and data intellectual property rights have received more and more attention."

　　Support social and economic development

　　On December 28th, 2023, Beijing Shengzhe Technology Company (hereinafter referred to as "Shengzhe"), a national high-tech enterprise in the field of Internet of Things and artificial intelligence, received a precious New Year’s Day gift. The police station near the bridge of Dianjun Branch of Yichang City Public Security Bureau in Hubei Province sent a thank-you letter, expressing sincere gratitude for Shengzhe’s technical support ability to respond in time that month, assist the police to find the lost patients within 2 hours, and save lives in time. And this is just one of thousands of lives saved by Sheng Zhe.

　　The community security service in Beijing Feijia Village, the fire-fighting renovation of Jokhang Temple in Tibet, the application of intelligent security system to help Beijing Winter Olympics in 2022, and the escort of the Yangtze River to ban fishing … By using technologies such as the Internet of Things, artificial intelligence and cloud computing, the urban intelligent security awareness service provided by Shengzhe has landed in more than 160 cities in 25 provinces across the country, providing a powerful scientific and technological force to protect people’s lives and property, improve their quality of life, protect the Millennium historical and cultural heritage, and improve the ecological environment.

　

The city-level intelligent fire warning service of Beijing Shengzhe Technology Company has been fully deployed in Potala Palace, Jokhang Temple and Jokhang Temple in Tibet to protect the cultural treasures passed down for thousands of years.

　　In the process of industrial digitalization, Shengzhe has better empowered thousands of industries with innovation and technology through self-developed narrow-band Internet of Things technology. Globally, Shengzhe has customers in 65 countries and regions, and continues to help Cambodia, South Africa and other "Belt and Road" countries to build smart cities. In addition, Shengzhe has successively built computing centers in Yichang, Hubei, Xining, Qinghai and other places, deeply participated in the layout of national computing power, and set a national benchmark for new quality productivity.

　　All these achievements are based on the solid foundation that Shengzhe has devoted himself to cutting-edge science and technology. Li Jiaxi, CMO of Shengzhe, said that innovation is the first driving force for development. Since its establishment, the company has always attached great importance to building the core competitiveness of enterprise technology, products and services through the layout of independent intellectual property rights, and has more than 100 independent intellectual property rights.

　　Digital economy is an important direction of future economic development and one of the most active fields at present. In recent years, China National Intellectual Property Administration has given full play to the function of the intellectual property system, actively helped to cultivate new kinetic energy for economic development, and promoted the creation of new advantages in the digital economy. Heng Fuguang, spokesperson and director of the office of China National Intellectual Property Administration, said that the next step is to speed up the construction of data intellectual property protection rules, promote the development, opening and circulation of data, and promote the deep integration of digital economy and real economy, so as to empower economic development and enrich people’s lives through extensive and profound digital changes.

　　Li Jiaxi is very much looking forward to this. She said that big data technology is one of the core competitiveness of Shengzhe Technology, and urban digital economy construction and digital governance cannot be separated from massive data. "Under the protection of intellectual property rights, data can flow reasonably and be fully utilized, and enterprises can dig deeper into the value of data elements and serve urban governance, social livelihood, ecological protection and many other fields with digital applications and industrial ecological operation capabilities."

　　Cultivate new kinetic energy for developing new quality productive forces

　　In 2024, the Government Work Report clearly required "strengthening the protection of intellectual property rights and formulating policies and measures to promote the transformation and application of scientific and technological achievements."

　　"Intellectual property is a catalyst for stimulating innovation, an accelerator for economic development, an important support for high-quality development, and plays a dual role in important institutional supply and technology supply." Heng Fuguang said, "We should give full play to the role of the patent system in stimulating innovation and the role of technology supply of patents themselves, promote key core technology research, strengthen the transformation and application of patents, accelerate the transformation of scientific and technological achievements into real productive forces, and cultivate new kinetic energy for developing new quality productive forces."

　　Xu Meiling is also very concerned about the transformation of intellectual property achievements. "In the institutional logic of intellectual property rights, innovation and competition coexist, protection and communication are equally important, and empowerment and limitation exist together." She emphasized that the purpose of giving exclusive rights to intellectual products is not only to stimulate and protect innovation, but also to avoid innovation achievements being "suppressed", thus promoting them to benefit subsequent improvement and overall social welfare. "The transformation of intellectual property achievements is an important channel for the realization of this system goal."

　　Xu Meiling said that the transformation of data intellectual property achievements and Industry-University-Research cooperation play an important role in promoting scientific and technological innovation and economic and social development. "Through these cooperation models, scientific research achievements can be effectively transformed into actual products and services, and the market competitiveness of enterprises can be enhanced. And bring greater economic and social benefits to society."

Buses, art galleries, museums and libraries in Manchester, England adopt the Internet of Things technology of Beijing Shengzhe Technology Company, which enables users to receive information such as exhibitions and buildings in real time.

　　Shanghai Jiaotong University won 9 awards, including Industry-University-Research Cooperation Outstanding Contribution Award, Industry-University-Research Craftsman Spirit Award and Industry-University-Research Cooperation Innovation Award, at the 14th China Industry-University-Research Cooperation and Innovation Conference, for its outstanding performance in promoting the integration of politics and Industry-University-Research and innovating the cooperation environment and model in Industry-University-Research. The Zhejiang Provincial Market Supervision Bureau has identified 10 typical cases of patent transformation, involving battery heat exchangers for new energy vehicles, solar photovoltaic technology, direct ionization mass spectrometry technology and other industrial fields, which embodies the Zhejiang characteristics of patent transformation and shows the effective path and mode of patent transformation to a certain extent …

　　Enterprise is an important force of scientific and technological innovation and industrial innovation, and also the main body of patent output and transformation. Ge Shu, deputy director of the China National Intellectual Property Administration Patent Office and director of the Strategic Planning Department, said that at present, enterprises account for more than 70% of effective invention patents in China, and the number exceeds 3 million. According to the Patent Investigation Report of China in 2023, the industrialization rate of invention patents of enterprises in China reached 51.3%, which maintained a growth trend for five consecutive years.

　　However, at present, some enterprises, especially small and medium-sized enterprises, still have some difficulties in patent transformation and industrialization. Wang Peizhang, director of the Intellectual Property Promotion Department of China National Intellectual Property Administration, said that in order to solve the "dilemma" of patent transformation in universities and scientific research institutions and technology acquisition for small and medium-sized enterprises, and cultivate more technology-based small and medium-sized enterprises that rely on patent technology, in March 2024, China National Intellectual Property Administration and relevant departments issued the "Implementation Plan for Promoting the Growth of Small and Medium-sized Enterprises by Patent Industrialization", taking the patent industrialization as the main line and adopting the combination of "inclusive service and key cultivation" to help technology-based small and medium-sized enterprises enhance their innovation ability.

　　Accelerate the exploration of data intellectual property protection

　　Compared with traditional intellectual property rights, the difference of data intellectual property rights is mainly reflected in the changes in the production and dissemination methods of digital products. However, with the blessing of digital intelligence technology, the production and dissemination costs of intellectual property rights are getting lower and lower. Therefore, Xu Meiling said, "In the new era, the intellectual property system also calls for new theoretical construction and rule design. The state has formulated a series of action plans, which have pointed out the direction and defined the demand for the supply of data intellectual property rights system. "

　　The Outline of Building a Powerful Intellectual Property Country (2021-2035) requires: "To build a system of intellectual property rules in emerging fields and specific fields with timely response and reasonable protection. Establish and improve intellectual property protection rules for new technologies, new industries, new formats and new models. Explore and improve the intellectual property protection system in the Internet field. Study and build data intellectual property protection rules. " The Notice of the State Council on Printing and Distributing the National Plan for the Protection and Utilization of Intellectual Property Rights in the Tenth Five-Year Plan emphasizes: "Actively study and participate in the formulation of international rules and standards for intellectual property rights in new fields and formats such as the digital field."

　　Up to now, China National Intellectual Property Administration has identified 17 places, including Beijing and Shanghai, as "advance teams" to carry out data intellectual property rights work, and has received more than 13,000 applications for data intellectual property rights registration and issued more than 7,000 certificates, accounting for more than 90% of the applicants.

　　On the new track of digital intelligence, data intellectual property rights play an important role, which is not only related to the response to new trade barriers in international competition, but also related to the accelerated development of new quality productivity, and the in-depth implementation of strategic plans such as "strengthening the country with intellectual property rights", "artificial intelligence+"strategy and "data factor X" action, and also related to the construction of a market-oriented, rule-of-law and international first-class business environment in China.

　　Change "quantity" into "quality", "should" because of "novelty", and expand "opening" to "high"-Xu Meiling gave his own suggestions on the current intellectual property protection and system improvement in China.

　　She explained: "New technologies, new formats and new models have challenged the existing rules of intellectual property rights, and at the same time brought opportunities for self-optimization of the intellectual property system. On the one hand, China should strengthen the creation and storage of independent intellectual property rights in the fields of artificial intelligence, quantum information, integrated circuits, etc., and should also actively study the intellectual property protection system in new fields and formats, and’ or amend’ or’ or change’ or’ or abolish’ or supplement’ the existing intellectual property rules to meet the current needs of the times. "

　　In addition, in the face of the accelerating process of economic globalization and the complicated international situation, Xu Meiling believes that China should devote itself to promoting the opening-up of intellectual property rights in a wider scope, in a wider field and at a deeper level, promote international cooperation in intellectual property rights as a whole, actively participate in the construction of global intellectual property governance system, strengthen multilateral cooperation in the field of intellectual property rights, and continuously enhance the international influence and competitiveness of intellectual property rights to serve the development of an open economy.

　　At present, the global intellectual property trade, especially the data intellectual property trade, is still frequent, but the relevant rules are in a state of fragmentation and camp. "We should attach importance to the participation of multilateral or regional agreements, and further compare and study the intellectual property system of the Belt and Road countries to consolidate and improve the intellectual property cooperation of the Belt and Road countries, and make full use of this platform to expand the scale and reserves of cooperation projects." Xu Meiling said.

　　(The picture in this article is provided by the interviewee)