分类： xiyu

China News Service, Beijing, May 14 (reporter
Sun Zifa) Chinese Academy of Sciences National Astronomical Observatory released news to the media on May 14, the station Dr. Xu Jun and Han Jinlin researcher by analyzing the pulsar in the Milky Way and the distribution of the Faraday rotation effect of the radio source outside the Milky Way, the latest research found that the Milky Way’s halo (Milky Way) has a huge magnetic ring structure, its magnetic ring extends from 6000 light years to 50,000 light years from the center of the Milky Way.

Schematic diagram of the structure of the giant magnetic ring in the halo of the Milky Way Galaxy. National Astronomical Observatory of the Chinese Academy of Sciences/Photo by

This landmark research paper by Chinese scientists on the magnetic field of the Milky Way has recently been published in the international scientific journal Astrophysical Journal (ApJ), providing crucial observations for the study of cosmic ray particle propagation, galactic gas dynamics, and cosmic magnetic field evolution.

The first author of the paper, Xu Jun, introduced that the origin and evolution of the cosmic magnetic field is a long-standing major problem in astrophysics, and it is also a priority topic for many large radio telescope projects such as the Square Kilometer Array Radio Telescope (SKA). They are all developing and improving polarization measurement capabilities, hoping to make efforts in this direction.

Among them, measuring the large-scale magnetic field structure of the Milky Way is a rather challenging work. Researcher Han Jinlin, who pioneered this field of research, has been deeply involved in the study of the Milky Way’s magnetic field for the past 30 years. He measured the large-scale magnetic field structure of the Milky Way’s disk region (the Milky Way’s disk) by observing the Faraday rotation effect of large-scale pulsars and extragalactic radio sources. He found that the direction of the large-scale magnetic field in the Milky Way’s disk is along the spiral arms and flipped between the spiral arms.

In the galactic halo region, Han Jinlin and others were the first to certify that the Faraday rotation effect has an antisymmetric sign distribution in the inner galactic sky as early as 1997, indicating that the galactic halo above and below the galactic disk has a circumferential magnetic field structure in the opposite direction, and it was subsequently confirmed by more astronomical observation data. It has been widely adopted by the international astronomical community and has become the basic content of the galactic magnetic field structure model. It has also been written into many international classic textbooks.

Han Jinlin, the corresponding author of the paper, pointed out that the size and strength of the magnetic ring structure of the galactic halo have been difficult to measure for more than 20 years, because pulsars and other celestial bodies in the galactic halo region near the sun also show the anti-symmetric distribution of the Faraday effect. Some international scholars speculate that Faraday objected to whether the sky is dominated by the interstellar medium in the local region of the Milky Way near the sun. "So, does this magnetic ring exist in the entire galactic halo or only in the local area? What is the strength and size of the galactic halo magnetic ring?"

In response to these problems, Han Jinlin innovatively proposed in this study that the measurement of the Faraday rotation rate of pulsars near the sun as the contribution of the local interstellar medium be deducted from the value of the Faraday effect sky distribution of the extragalactic radio source, so that the Faraday rotation effect distribution of the giant silver halo can be obtained. Xu Jun collected all the relevant data and used the 500-meter Aperture Spherical Radio Telescope (FAST), known as the "Chinese Sky Eye", to newly measure many faint pulsars.

After analyzing the data according to this innovative idea, they found that the average Faraday effect over the entire sky exhibits an antisymmetric distribution of galactic coordinates, and that the antisymmetric distribution is no longer limited to the inner galactic region, but fills the entire sky, extending from the central region of the Milky Way to its opposite direction. The results of this study suggest that the magnetic ring in the galactic halo extends from 6,000 light-years from the galactic center to 50,000 light-years (the sun is located about 30,000 light-years). The interstellar medium in the local region near the sun is obviously part of a large magnetic ring, and its basic properties and characteristics are basically the same as those of the large magnetic ring, but its effect is stronger because it penetrates deep into the galactic disk.

"I had this idea more than 20 years ago. I have been slowly accumulating data and finally got it." Han Jinlin said.

Titanium media note:This article comes from WeChat WeChat official account Yiou Automobile (ID: EO-AUTO), written by Guo Huaiyi, and published by Titanium Media with authorization.

The Krypton car (hereinafter referred to as Krypton), which has always claimed to insist on direct operation, is quietly reforming the channel network.

Yiou Automobile has learned exclusively that Krypton plans to expand its sales network by recruiting dealers on a large scale without changing its direct sales model. As the core of the previous sales network, Krypton will greatly reduce the number of new direct investment in the construction of official direct stores.

In the field of after-sales service, Krypton has also made a similar new plan. Dealers need to build an after-sales service center according to the standard of Krypton’s direct operation. The previous plan of building a direct after-sales network directly funded by Krypton has also been abandoned.

In July this year, Krypton also said that it would adhere to the direct sales model, and built more than 300 direct sales stores in 75 cities across the country at an average rate of one every two days.

However, due to the huge financial pressure, although Krypton did not give up the direct mode, it gave up direct investment in building and operating stores and chose to recruit dealers instead, so that dealers could pay high store construction and operation and maintenance costs.

In addition, a source who knows about Krypton told Yiou Automobile that Jason Lin, vice president of Krypton, is no longer in charge of channel planning, but is in charge of sales business, and Zhao Yuhui, vice president in charge of sales business, took over the channel planning.

Since its establishment, Krypton has mainly relied on the endorsement and blood transfusion of Geely Automobile to promote its own construction. As the saying goes, leaning against a big tree is a good way to enjoy the cool, so Krypton can move forward quickly, but Geely, who bears the weight, has a strong sense of being out of reach.　　

In December 2022, Geely officially announced that Krypton had submitted a draft registration statement for possible initial public offering to the SEC. But to this day, the IPO of Krypton has been slow to see progress. According to a source who knows about Krypton, Krypton originally planned to land in the US stock market in mid-2023, but the plan has been postponed because of the low valuation given by the market.　　

Regarding the adjustment of direct operation mode, related personnel changes and listing issues, Yiou Automobile has made a verification to the extreme, but as of press time, it has not received a reply.　　

Some investment bankers who did not want to be named told Yiou Automobile that since 2022, the capital market has not been optimistic about the development prospects of China’s new forces, and the share prices of Weilai, Tucki and LI have all plummeted. The plunge after the listing of zero-run cars has dealt a heavy blow to investor confidence. In this context, it is also helpless for Krypton to choose to suspend listing.

"In the future, we must vigorously promote the extreme family."　　

Since its establishment in 2021, the Krypton Direct Marketing System has included four types of stores: Krypton Center, Krypton Space, Delivery Center and Krypton Home.　　

Among them, Krypton Center, Krypton Space and Delivery Center are all directly funded and operated by Krypton. The large-scale krypton centers are located in the golden business district, which makes them have strong brand display attributes in addition to sales. Krypton space is small in scale, but it has the largest number and can reach consumers the most. As the name implies, the delivery center is mainly responsible for delivering new cars.　　

Extreme Krypton Home is completely different from the above three official direct stores. It is not a direct store in the true sense of extreme Krypton, but it is called — — Managed direct sales.　　

"The extreme family is the dealer, and the cost of opening a store and operating and maintenance is their own. There may be some subsidies and support."　　

Extremely insiders told Yiou Automobile that before that, extremely investors were basically from Lexus brand dealers. Although they are distributors, they are not separated from the direct marketing system. The most remarkable point is that the product price must be consistent with the center and space of Krypton. In addition, the decoration style and standard of the Kryptonian home must also keep the same style as the Kryptonian center and space.　　

According to Yiou Automobile, Krypton has launched a dealer recruitment plan, which is divided into two batches. The first batch of recruitment plans involved 18 provinces, municipalities and autonomous regions, with a total of 29 cities. Among them, Krypton plans to recruit in five cities in Zhejiang Province, with the largest number of recruits in the first batch of plans. Followed by Jiangsu and Guangdong, each with four cities.　　

The second batch of recruitment plans involves 16 provinces, municipalities and autonomous regions, with a total of 32 cities. Among them, Jiangsu and Shandong each have five cities to recruit, tied for first place. As four cities, Zhejiang still ranks among the top three in the recruitment plan.

The recruitment requirements given by Krypton clearly require that the applicant must be an independent legal entity approved by the industrial and commercial department with a registered capital of not less than 10 million yuan; In the local mainstream automobile business circle, it has a site with a use area of not less than 3,000 square meters and a service life of not less than 5 years; Can quickly build an excellent after-sales service team.

According to the data of official website on August 18th, at present, there are more than 312 directly operated stores in Krypton. Assuming that only one new Krypton store is built in each city in the above two recruitment plans, it will also bring 61 new stores to Krypton, with an increase of about 20%.

Outside the sales network, there will be similar adjustments in the direct after-sales stores.

In 2022, due to the poor after-sales service of third parties, Krypton was complained by many car owners. To this end, Krypton has decided to establish a direct after-sales service network. In April this year, Jason Lin, vice president of Extreme Krypton, once said: "We are also accelerating the construction of after-sales direct stores."

However, Yiou Automobile learned that after the after-sales centers in Hangzhou and Guangzhou were directly funded, the follow-up plans were basically abandoned.

In addition to the huge financial pressure, the qualification of the after-sales center is also a big obstacle. "Because dealers are all operating locally, their qualifications are not a problem for them, which is why there is a special recruitment requirement for the company to have after-sales service experience."

Different from the extreme center, where the space focuses on sales, the delivery center focuses on delivery, which integrates sales, delivery and after-sales. The construction standard must conform to the extreme direct marketing system. "This not only adheres to the direct marketing model, but also expands the sales and maintenance network, without financial pressure. Why not?"

Just as Krypton adjusted its direct marketing mode, there were personnel changes inside Krypton. It is reported that Jason Lin, the vice president of Krypton, who was in charge of channel business before, has been in charge of sales business. Zhao Yuhui, the former vice president in charge of the sales business, was transferred to the channel construction business due to the problem of integrity.

As the heaviest bargaining chip of Geely Automobile in the new energy market, Krypton can be described as a collection of thousands of kinds of love.

Geely invested 18 billion yuan in the vast structure of SEA. Originally, it was planned to be put on the models of the Lectra brand first, but it was finally used on the first model of Krypton 001.

In order to create a high-end image of the Krypton brand, Geely has put aside almost all the existing dealer networks and invested heavily to let Krypton build a direct network.

After the listing of Krypton 001, the car system software such as Caton was complained by the owners. In July, 2022, Krypton announced that it would replace Qualcomm 8155 chip for all owners of Krypton 001 for free.　　

This move directly costs Krypton three small goals.

Free replacement of 8155 chips has also won praise from the market, and consumers have begun to vote in RMB, and sales of krypton have risen rapidly. In October, November and December of 2022, the monthly sales volume of Krypton continuously exceeded 10,000 vehicles. In 2022, the annual sales volume of Krypton also reached 71,941 vehicles.

Although the sales volume is higher, like many new energy brands, Krypton has not walked out of the quagmire of losses. Geely Automobile’s 2022 financial report shows that its revenue in 2022 was 31.78 billion yuan, a tenfold year-on-year increase. However, the loss increased from 1.01 billion yuan in 2021 to 2.03 billion yuan in 2022.

As a "fellow brother" in Geely, although the attention of Lectra is not as good as before, it can achieve meager profits in 2022, but it has not held Geely back. In contrast, krypton, which cannot achieve self-hematopoiesis, has already hit Geely financially.

In 2022, Geely’s operating income and net profit were 148 billion yuan and 4.65 billion yuan respectively, with year-on-year growth of 45.6% and 6.8% respectively. It is really commendable to realize the double growth of revenue and profit in the market environment in 2022. But it is worth noting that Geely said in the financial report:

1. The Group’s internal profitability is under pressure due to the sharp increase in the cost of spare parts such as batteries and chips, and the large amount of investment in the initial stage of the development of extremely new business;

2. During this year (2022), the Group increased its loans to support the rapid growth of Krypton brand business;

3. Standard & Poor’s downgraded the Group’s corporate credit rating from "BBB-/ stable" to "BBB-/ negative", and Moody’s Investors Service downgraded the Group’s credit rating from "Baa3/ stable" to "Baa3/ negative" due to the pressure on profitability in the initial stage of new energy transformation.

It is not difficult to find that Geely’s transfusion of krypton has caused pressure on its profitability, increased loans (liabilities) and even downgraded its rating.

Perhaps because of this, Geely hopes that Krypton can quickly land in the capital market. In December 2022, Geely announced that Krypton had submitted a "draft registration statement for possible initial public offering" to the Securities and Exchange Commission (SEC).

But today, August 2023 has passed, but it is not seen below.

The above-mentioned extremely kryptonian people said that it was not that Geely and extremely kryptonian did not want to go public, but that the valuation was not ideal, which may also be the reason why Geely’s management said "listing on the right opportunity" at the performance meeting in March 2023.

"In the second half of 2022, the capital market was really unfriendly to China’s new car-making forces." An investment banker who did not want to be named told Yiou Automobile that the share prices of Weilai, Xpeng Motors and LI all fell sharply in the second half of 2022. After the zero-run car was listed in the environment at that time, the share price was once terrible. "So it is difficult to go public later, and no one buys it."

According to public data, it was not until March 2023 that the share price of zero-running cars continued to stabilize above the issue price. Among Wei Xiaoli, LI’s share price performed slightly better, while Wei Lai’s and Xpeng Motors’s share prices have not yet returned to the June 2022 price.

Although the listing has been delayed for a long time, it is fortunate that the market performance is firm. The listing of Krypton 009 and Krypton X has further boosted sales. According to official data, in July this year, the delivery volume of extremely krypton vehicles reached a record high, reaching 12,039 vehicles, up 139.7% year-on-year. In the first seven months of this year, the cumulative sales volume reached 54,672 vehicles, a year-on-year increase of 127%.

However, the price war in the auto market rekindled in July, and it was extremely difficult to face the sales pressure again. At the beginning of August, Krypton announced the introduction of a price equity policy for Krypton 001, with a limited price reduction of 30,000-37,000 yuan. Price reduction and promotion is undoubtedly another stress test for Krypton and Geely Finance.

[Phoenix Auto Market Original] Recently, the regional editor of Phoenix Auto learned that there are a large number of promotional cars on sale at 00, and there are enough colors to choose more. On the new E-Class Coupe, I saw more luxury than sports, and the extraordinary driving experience was provided by a more powerful powertrain. I feel that Mercedes-Benz can’t wait to make every car look like a general one. Although every Mercedes-Benz user can enjoy luxury, the personalized difference in design between different products is also getting smaller. Practically speaking, the new E-class Coupe is a leader, and the spacious back row allows more families to choose it. Car purchase can be discounted by telephone.

Mercedes-Benz E Coupe 2017 E300 coupe. The brand-new appearance is extremely beautiful and smooth, and the appearance is elegant and extraordinary. E Coupe’s front grille is like a huge three-pointed star spreading its wings and soaring in the starry sky, which has great impact and feeling. Headlights are exactly the same as Class E, and 84 LED light sources can be independently controlled for accurate lighting according to road conditions.

Brand-new interior details and personality, the interior of the new Mercedes-Benz E Coupe adopts a brand-new E-class interior design and adds exclusive design in some details. The sports seat of the new E Coupe also adopts a brand-new E-class seat design and retains the inverted mode of the previous generation through the shoulder rear handle. Both the main and auxiliary drivers have electric adjustment and seat memory. The front seats are also equipped with leg drags, and the overall comfort is very high.

Mercedes-Benz E300 is equipped with a 2.0T high-power twin-turbocharged engine. The high-power version has the highest power of 18kW 245PS and the highest torque of 370N.M The new E Coupe is equipped with a 9-speed automatic manual transmission. The 62017 Mercedes-Benz E Coupe has a shocking high value, and the angular design style of the whole vehicle gives it a strong aggressiveness. The downward diving front gives people the feeling of entering the battle at all times. The new generation Coupe has completely abandoned the style of the previous generation, or Mercedes-Benz has completely abandoned the old design. In order to match the more dazzling and luxurious interior, the appearance has become more and more elegant.

On [car home Xuzhou Preferential Promotion Channel], we found that the models are undergoing preferential activities. As a high-profile model, the price of Tiggo 9 in Xuzhou has dropped to 140,900, and the highest discount amount has reached 12,000. This means that if you are looking for a cost-effective SUV, the Tiggo 9 will be a very good choice. Please click "Check the car price" in the quotation form now, and strive for a higher discount!

Tiggo 9 is a brand-new SUV launched by Chery Automobile. Its exterior design is fashionable and stylish, and its overall style is tough and powerful. The front face adopts a unique design language, and the air intake grille is decorated with a large area of chrome, which shows the luxury temperament of the car. The body lines are smooth and strong, which highlights the sense of strength and movement of the car. In addition, the Tiggo 9 is also equipped with large-size wheels and wide wheel arches, making it more visually impactful. The design of the whole vehicle is exquisite, and the details are handled in place, which reflects Chery’s pursuit of quality and details, and it is a very worth looking forward to.

Tiggo 9 is a medium and large SUV with a body size of 4820mm long, 1930mm wide and 1710mm high, and a wheelbase of 2820mm, which provides spacious interior space for passengers. The body lines are smooth, and the overall shape is fashionable and atmospheric. The front tread is 1638mm and the rear tread is 1641mm, which provides good stability and handling for the vehicle. The car is equipped with 245/50 R20 front and rear tires, which are wide and provide better grip and comfort. The rim design of Tiggo 9 is unique, which complements the style of the whole vehicle, highlighting the luxurious and sporty temperament.

The interior of Tiggo 9 is exquisitely designed, with luxurious style and comfortable overall atmosphere. The steering wheel is made of leather and feels delicate. The 12.3-inch central control screen is large in size and easy to operate. It supports voice recognition control systems such as multimedia, navigation, telephone, air conditioner and skylight, which is convenient for drivers to operate. There are two USB/Type-C interfaces in the front row and the back row, which is convenient for charging. The seat is made of imitation leather. The main seat supports front and rear, backrest, height and lumbar support adjustment, the auxiliary seat supports front and rear and backrest adjustment, the front seat is also equipped with heating and ventilation functions, and the driver’s seat also supports electric seat memory function. The second row of seats supports backrest adjustment, and the rear seats can be laid down in proportion to improve the flexibility of space.

The Tiggo 9 is equipped with a 2.0T 261 HP L4 engine with a maximum power of 192 kW and a maximum torque of 400 N m.. This engine adopts advanced technology, which can provide excellent power performance and acceleration performance for vehicles. Equipped with an 8-speed automatic manual transmission, it makes the shift smoother and faster, and also provides better fuel economy. This makes the Tiggo 9 a vehicle with both power and fuel economy, suitable for daily driving and long-distance travel.

In the word-of-mouth evaluation of Tiggo 9, the owner spoke highly of the workmanship of the car. He said that the workmanship of the car was more meticulous than before, which made him very satisfied. At the same time, he also mentioned that although the shape of the front of the car is somewhat old, the overall appearance is still very atmospheric. We can see that Tiggo 9 still has certain advantages in design, which can meet consumers’ demands for atmosphere and fashion. I believe that with the use of more car owners, the word-of-mouth evaluation of Tiggo 9 will continue to climb and become the first choice for more consumers.

In the past two years, entrepreneurs have become a "silent majority", and only Lei Jun, the founder of Xiaomi Company, still insists on giving an annual speech. On August 14th, Lei Jun’s fourth annual speech arrived as scheduled. The theme of this speech was "Growth", and it continued the speech mode of story+product in previous years: in the three-hour speech, the first half was Lei Jun’s personal speech, and the second half was the release of new products.

Lei Jun started with his study experience at Wuhan University, and he recalled his entrepreneurial dream when he read The Fire of Silicon Valley. At the age of 28, he became CEO of Jinshan, changing from a programmer to a manager; At the age of 40, Xiaomi was founded, and his dream gradually came into reality … In this speech, Lei Jun focused on the high-end strategy of Xiaomi mobile phone and the development plan of large model, but almost nothing was said about the car-making progress that the outside world was most looking forward to.

Image source: Xiaomi Company

Lei Jun’s "Growth"

As the first batch of programmers in China, Lei Jun entered the profession earlier than most of the internet tycoons who people are familiar with. As he mentioned in his annual speech, as early as August 1990, when he was a junior, he was "famous" in Wuhan Electronic Street with excellent technology, and earned his first pot of gold by writing software.

In 1992, Lei Jun joined Jinshan with Qiu Bojun after graduation, and he became the chairman all the way, making him the strongest "migrant worker". As early as 1998, when people were familiar with Ali and Tencent, Lei Jun had already served as the general manager of Jinshan Company. In 2007, after working in Jinshan for 16 years, Lei Jun finally led the company to be listed on the Hong Kong Stock Exchange, and then announced his "resignation" from Jinshan.

In 2010, after "retirement", Lei Jun, at the age of 40, founded Xiaomi, and grew into the largest mobile phone manufacturer in China in just four years. In July 2018, Lei Jun led Xiaomi to be listed on the Hong Kong Stock Exchange. In the previous list released by Hurun Research Institute, Xiaomi ranked 29th with a valuation of 244 billion. It shows that Lei Jun ranks 47th with a net worth of 75 billion RMB.

In April 2010, Xiaomi Company was founded.

Image source: Xiaomi Company

Although he brought out two listed companies in one hand and had already realized the freedom of wealth, Lei Jun did not choose to retire. In 2021, he started Xiaomi’s "second venture" and officially announced the construction of a car. In April this year, after the attack of generative AI, Xiaomi set up a big model team and began to bet on AI in an all-round way.

In the speech,Lei Jun officially announced the strategic upgrade of Xiaomi Technology, which can be summarized as "one idea, four key paths and principles"."One idea" is to choose the technical field with long-term value to human civilization and insist on long-term continuous investment. Lei Jun said in his speech: "People are the origin of science and technology. Xiaomi’s scientific and technological exploration should be valuable not only to human life now, but also to the creation, progress and development of human beings in the future."

Two long-term is the core of Xiaomi’s scientific and technological concept. In order to ensure its implementation, Xiaomi has established "four key paths and principles": deep cultivation of the underlying technology, long-term continuous investment, deep integration of software and hardware, and comprehensive empowerment of AI.

The importance of the underlying technology is self-evident, but it is not possible to see the results overnight, especially to test the patience, determination and vision of enterprises. In terms of R&D investment, Xiaomi’s R&D investment will be about 16 billion in 2022, a year-on-year increase of 21%. It is estimated that the total R&D investment in 2023 will exceed RMB 20 billion, and Xiaomi’s R&D investment in the next five years (2022-2026) will exceed RMB 100 billion. From 2017 to 2022, the compound annual growth rate of millet R&D investment reached 38.4%.

In view of the integration of software and hardware and the comprehensive empowerment of AI, the conference also disclosed the latest progress of Xiaomi’s large model, involving research and development, application and even enterprise organization production. It can be seen that in Xiaomi’s eyes, AI technology including large models is a kind of productivity. Xiaomi will embed AI capabilities into all aspects from internal organization to external experience, which is the real essence of AI sub-methodology-using AI to install super brains for business and products.

Image source: Xiaomi Company

Xiaomi mobile phone, the suffering and breakthrough of high-end

Smartphone is the starting point of Xiaomi’s establishment and one of its most powerful businesses at present. Compared with the past three speeches, Lei Jun’s speech this year is less painful and more successful. But the pressure on Xiaomi is not small.

In terms of main business, the decline of Xiaomi’s mobile phone revenue reached 20% in the whole year of 2022 and Q1 of 2023. From the perspective of the market, in Q1 and Q2 of 2023, Xiaomi maintained the third place in the global market, but fell out of the top four in the domestic market, with the largest decline among manufacturers.

On the other hand, according to Xiaomi’s previously released financial report for the first fiscal quarter of fiscal year 2023, Xiaomi ranked first among Android manufacturers in the price range of 4000-5000 yuan in mainland China in the first quarter, and its market share increased to 24.1% year-on-year. Shipments of high-end smartphones priced at 3,000 yuan and above accounted for a year-on-year increase of 4%, and smartphones ASP in mainland China hit a single-season high, with a year-on-year increase of over 18%.

Image source: Connected Insight

The increase in the proportion of high-end mobile phones has brought higher gross profit margin to Xiaomi, but the high-end strategy is not easy all the way..Three years ago, Lei Jun gave his first personal keynote speech on the 10th anniversary of Xiaomi on the stage of the National Convention Center, and announced the launch of Xiaomi 10 Ultra, the first smart phone product for the high-end market.

Xiaomi 10 played a "good start" for the high-end transformation of Xiaomi. Unfortunately, the good times did not last long. Xiaomi 11 and Xiaomi 12 suffered successive setbacks, which made it difficult to meet expectations and even made the company suffer serious losses. "Everyone has no idea how scary and stressful it is to be a high-end flagship loss." Lei Jun mentioned that investing heavily in high-end mobile phones once frustrated the team, and even he himself had a "heavy" Spring Festival in 2022.

At that time, Xiaomi focused on "stacking". On the way of blindly emphasizing parameters, we forget that the user experience is more important. Not only is it a financial loss, but the greater price is that Xiaomi’s internal team has questioned the high-end strategy.

Whether Xiaomi can do it or not has become a question buried in the bottom of every employee’s heart. For this reason, Lei Jun spent a lot of time communicating with the team and finally determined the brand strategy of sticking to the high-end route. Under the insistence of Lei Jun, Xiaomi 13 made a turnaround and achieved a breakthrough, which became the representative work of Xiaomi’s "from parameter leading to experience priority" in Lei Jun’s mouth.

The success of Xiaomi 13 completed a turnaround for Xiaomi.

Image source: Xiaomi Company

In Xiaomi 13 and its subsequent attempts, Lei Jun re-realized that a success is not universal, and the most important thing to do high-end mobile phones is to have systematic thinking. However, it must be admitted that when the mobile phone industry enters the stock market, the fierce competition in the high-end market cannot be underestimated, and high-end is a must for major mobile phone manufacturers.

From suffering to breakthrough, from being questioned to being recognized, Xiaomi’s high-end road is the most painful and rewarding growth for Lei Jun in the past decade. He said that in the face of fierce competition from Apple, Samsung and Huawei, only by insisting on high-end transformation can Xiaomi win living space for the future and force Xiaomi’s technological development. With Lei Jun’s cognitive growth,Xiaomi’s high-end road has also ushered in a new tone-high-end is not a multiple-choice question, it is the only way for Xiaomi’s development, and it is also a battle of life and death.

The MIX Fold 3 folding screen mobile phone released by Xiaomi this time.

Image source: Xiaomi Company

Cross-border car making is not only diversified.

In addition to the high-end mobile phone, Xiaomi’s core growth curve is the car-making project. However, at the press conference announcing the strategic upgrade, Xiaomi Automobile was intentionally or unintentionally diluted, which is an important part to judge the future development prospects of Xiaomi.

To understand the significance of automobile business to Xiaomi, we should not only look at Xiaomi itself vertically, but also look at the industry trend horizontally. From the perspective of Xiaomi’s ecology, it has been three years since it officially entered the new energy automobile industry in 2021. In the first phase of autonomous driving, Xiaomi invested 3.3 billion yuan in R&D expenses and set up a top R&D team with a scale of over 500 people.

In addition to investing heavily, Xiaomi also actively adopts ecological empowerment. At the beginning of Xiaomi’s autonomous driving technology, after the technical layout strategy of the full-stack self-developed algorithm was formulated, in addition to the exclusive team of over 500 people, many collaborative teams such as artificial intelligence laboratory, Xiaoai team and mobile phone camera department also gave strong support. The team delivered a large number of core technologies accumulated in the past years to Xiaomi Automobile with systematic technological innovation, making it form differentiated competitiveness.

Image source: Connected Insight

Horizontally, for modern people, "car" as a mobile space and a fixed space "home" together constitute the main scene of daily life. The space inside the car will become a high ground for technology companies, which is why mobile phone manufacturers build cars across borders, and the new forces of building cars are also testing the smart phone business.

Previously, Xiaomi has been deeply involved in mobile phones and AIoT for many years. Once the mobile scene card is completed, the closed-loop ecology of Xiaomi’s smart scene will be formed. Therefore,Building a car for Xiaomi is by no means a simple business diversification, or looking for a second growth curve, which has a deeper and deeper value, that is, completing the last link of Xiaomi’s intelligent ecology.

As an important part of Xiaomi’s business map, with the mass production of automobiles next year, Xiaomi will become the only technology company in the world to realize the complete self-research layout of mobile phones, automobiles and AIoT, and complete the closed-loop technology ecology of people and cars, and the moat of Xiaomi will be dug deeper. Since the production car has not yet appeared, Xiaomi has not pushed the car business to the center of the stage for the time being, but the hand left behind has hidden greater ambitions and territory.

Image source: Xiaomi Company

Looking back, Xiaomi is lucky: when he entered the smart phone industry in 2010, the mobile Internet feast just kicked off; When the eco-chain model was launched in 2014, smart life was becoming a new wave; When it enters the research and development field of bionic robots in 2020 and enters the new energy automobile industry in 2021, AI technology and automobile revolution are brewing a new wave of technological change.

Building a car is a new journey for Lei Jun, and its success directly affects the future of Xiaomi. As a latecomer, it is getting closer and closer to the mass production schedule, and the time left by the market for Xiaomi Automobile is already very urgent. "99% of the questions have standard answers. When you don’t understand, ask someone." Xiaomi’s next answer may also require Lei Jun to speed up the learning.

Source: City Boundary, Tiger Sniffing APP, Wall Street Technology Eye, Wired Insight, etc.

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The appearance of new AITO products always attracts the attention of the industry. Although there are frequent new forces to build cars, the brand created by Celeste hand in hand with Huawei, the world’s leading intelligent terminal provider, is still a special existence in the field of new forces, so that today, people are still talking about the bold attempts of both parties in the cooperative enterprise and the various performances in the intelligent field after AITO asked for the world.

AITO started the "accelerated running" after it came out, and successively released three smart cars, namely, the M5, M7 and M5 pure electric versions, which gained a good reputation. According to the survey, AITO has made outstanding performance in the quality ranking of medium and large SUVs in new energy in the first half of 2023, and AITO has been recommended by many car owners for its good performance. In May this year, the 100,000th vehicle of AITO rolled off the assembly line, which means that the brand has achieved a breakthrough from 0 to 1 in only 15 months. "This represents the recognition and trust of users, and also verifies the success of the smart car selection model." Yu Chengdong, managing director of Huawei, CEO of terminal BG and CEO of smart car solution BU, said.

"Speeding up and running" is still going on, and AITO continues to be "intelligent". In the past September 12th, the new M7 of AITO came out officially. This new car with a price of 249,800-329,800 yuan has been upgraded in intelligence, among which intelligent driving and intelligent cockpit are particularly worth mentioning. AITO circles call them "double intelligence".

AITO’s new M7 Max intelligent driving version is equipped with HUAWEI ADS 2.0 high-order intelligent driving system, which can realize full-scene, all-weather and wide-range perception of dynamic and static targets by means of 27 sensing hardware equipped around the vehicle, combined with high-performance computing platform and Huawei’s self-developed anthropomorphic algorithm.

The 27 sensing hardware includes 1 overhead lidar, 3 millimeter-wave radars, 12 ultrasonic radars and 11 high-definition visual sensing cameras, which are equivalent to the 27 "eyes" of the new M7, and can realize all-round observation of road conditions without dead ends and fine recognition of obstacles by 99%. In the product evaluation, rows of cone barrels, stationary water horses, mounds of debris, trees falling on the roadside, and gravel falling from the mountain are all included in the evaluation scope, and they can’t escape the "eyes" of the new M7 in AITO. Not only that, the new car can also identify alien objects that pass outside the obstacle list, with a recognition rate of 99.9%.

Recognition is not the goal, but reasoning through recognition, making decisions quickly, responding quickly and saving the day. The "fully armed" AITO Jiejie new M7 can realize high-order intelligent driving with safety, comfort and efficiency in consideration after accurately identifying the behaviors of surrounding traffic participants, which of course includes urban sections and expressway sections during peak traffic hours. The new car can find the parking space and park it independently without self-learning, which truly achieves "visible parking"; Sentinel mode finds potential dangers nearby, and the system will give an alarm and record video …

AITO’s new M7 has both internal and external intelligence, including "clairvoyance", "clairvoyance" and powerful "immanence", which makes the title of "double intelligence" more appropriate.

The new M7 in AITO is equipped with HarmonyOS Intelligent Cockpit 3.0, which can freely switch between the screen of the mobile phone and the screen of the car, so that drivers and passengers can feel the magic of space jumping. For example, before getting on the bus, you are playing games, listening to music, brushing a drama, entering the cockpit, and you can continue to feel the experience through the big screen in the car just by touching online. The new car can also realize the functions of multi-finger touch, such as arbitrary zoom, free switching tasks, one-click touch of super desktop, and multi-function instant display. The experiencer commented that it is as smooth as Huawei Mate 60 Pro mobile phone.

Intelligentization not only gives the new car a smooth and smooth experience, but also can realize many other functions. For example, the new M7 in-car navigation in AITO Jiejie supports offline map voice navigation, and the recognition rate of offline map voice navigation can reach 99%. For example, AITO asks the new M7 to help car owners who "forget when parking" find their cars accurately through the APP. For example, the one-button car reservation in the cockpit can quickly help the driver and passenger to adjust the temperature and air inside the car through "memory", and reduce the sound inside the car through "soft voice command" to make the car as comfortable and quiet as a quiet forest.

Safety is always a topic that drivers and passengers care about. AITO asks the new M7 to create a good physical safety, and at the same time, it is also using its intelligent advantages to "second bless" the active and passive safety of vehicles.

In terms of physical safety, the new M7 of AITO International adopts a cage-type body design structure, with submarine-grade thermoformed steel accounting for 24.4% of the whole body, which can bear 17 tons of weight per square centimeter. Aluminum profiles are filled in the vehicle sill beams to increase the "bone density" of the vehicle, and they also protect the battery cells and battery modules of the vehicle body. The new car is equipped with 8 airbags, and it is also equipped with front double pre-tensioned seat belts.

In terms of intelligent "secondary blessing", the new car can support the low-speed driving scene of the vehicle forward and backward by expanding the AEB emergency braking function in the active safety system, covering the sliding scene and realizing the low-speed emergency braking; In the case of reversing, collision risks including children, anti-collision columns, cone barrels, etc. can be identified. The multi-sensor fusion sensing system of the new M7 in AITO can realize the longest detection distance of 200m and the maximum horizontal detection angle of 120, which increases the vehicle’s prediction of dangerous situations. AITO’s new M7 can increase the maximum braking speed to 90km/h through AEB automatic emergency braking, which can reduce the safety accidents caused by inattention and complex road conditions. In the tunnel section, AITO asks the new M7 to react quickly with the laser radar through the fully integrated sensing scheme, so as to avoid danger in case of abnormal weather or mountain falling rocks.

The highlights of the new M7 in AITO are far more than that. More highlights need to be felt by drivers and passengers themselves, and its price of 249,800-329,800 yuan is also very friendly to consumers. It hopes to truly face the vast number of family users in China, and truly become a product with high intelligence-to-price ratio with "smart equal rights" instead of "brand premium".

I look forward to the listing performance of the new M7 from AITO, and expect more users to experience the new driving experience brought by its high technology. (Yang Yang)

1. Geely Baidu established Jidu Automobile Co., Ltd.

Tianyancha APP shows that Geely and Baidu set up a brand-new joint venture company today, and the company was named Jidu Automobile. The registered capital of the new company is 2 billion yuan, and the company law is Xia Yiping. The shareholders are Dazi Bairuixiang Venture Capital Management Co., Ltd. (55%) and Shanghai Huapu Automobile Co., Ltd. (45%).

Source: First Electric Network

2. Weilai sold 5,578 vehicles in February, a year-on-year increase of 689%.

On March 2, Weilai Automobile released the unaudited financial report for the fourth quarter and the whole year of fiscal year 2020 as of December 31, 2020. The financial report shows that in the fourth quarter, Weilai Automobile delivered 17,353 vehicles, a year-on-year increase of 111%, and delivered 43,728 vehicles throughout the year, an increase of 112.63% over 2019; Revenue in the fourth quarter was 6,641.1 billion yuan (US$ 1,017.8 billion), a year-on-year increase of 133.2%.

Source: First Electric Network

3. LI delivered 2,300 Li ONE vehicles in February, a year-on-year increase of 755%.

On March 2nd, LI released the February delivery data. Li ONE delivered 2,300 vehicles in February, an increase of 755% compared with February 2020. As of February 28th, Li ONE has delivered more than 40,000 vehicles, reaching 41,276 vehicles.

Source: First Electric Network

4. Xpeng Motors delivered 2,223 vehicles in February, and the cumulative delivery volume in January and February increased by 577% year-on-year.

On March 2nd, Xpeng Motors released the results delivered in February 2021. Affected by the Spring Festival holiday and other reasons, Xpeng Motors delivered 2,223 vehicles in February, of which 1,409 vehicles were delivered by Tucki P7 in February, and the cumulative delivery reached 20,181 vehicles, making it the fastest vehicle type for new car manufacturers to break through 20,000 vehicles. From January to February, the cumulative delivery volume in Xpeng Motors increased by 577% compared with the same period of last year.

Source: First Electric Network

5. Nezha Automobile sold 2,002 units in February, up by 18.63% year on year.

On March 1st, Nezha Automobile released the production and sales data for February, and sold 2,002 vehicles in February, up by 18.63% year-on-year, and the cumulative sales exceeded 30,000.

Source: First Electric Network

6. The first model of Zhiji Automobile was opened for booking in April and listed in 2022.

A few days ago, the driving sight learned from the official that Zhiji Automobile, a subsidiary of SAIC, will make a global reservation for its first production model at the Shanghai Auto Show in April this year. It is understood that the new car will be officially listed and delivered in 2022.

Source: driving sight

7, 60 seconds to complete the power change Cao Cao will launch the Maple Leaf 80V operating vehicle.

A few days ago, we learned from relevant channels that Cao Cao traveled to hold an experience meeting on battery-changing models, and will launch a model with battery-changing function as an operating vehicle. The model is Maple Leaf 80V, which belongs to its own brand. The vehicle can be replaced in 60 seconds and will soon be put into operation in some cities across the country.

Maple Leaf 80V is the first battery-changing model of Maple Leaf Automobile under Geely Technology Group, and it can also be regarded as a pure electric vehicle based on Geely Jiaji. It is produced by Chongqing Factory, and the new car is built on Geely GBRC battery-changing platform, which supports rechargeable and replaceable dual modes. The cruising range under comprehensive working conditions is 415 kilometers, and the battery can be changed in 60 seconds.

Source: Easy Car Network

8. Guosen Securities shares in zero-run cars.

On March 1 ST, Tianyancha APP showed that Zhejiang Zero Run Technology Co., Ltd. (hereinafter referred to as "Zero Run Car") changed its business information: Guoxin Securities, a new shareholder, was added. Regarding this industrial and commercial change, the person in charge of the relevant departments of Zero Run Automobile said: "Guosen Securities is the trustee of our employee stock ownership plan, and Zero Run Automobile is preparing for IPO listing."

Source: Yiou Automobile

9. Hisense household appliances enter the automobile air-conditioning market: it plans to spend 1.3 billion yuan to hold shares in Japan’s Sandian.

On the evening of March 1, Hisense Household Appliances Group Co., Ltd. (000921, Hisense Household Appliances) announced that it planned to subscribe for 83,627,000 ordinary shares issued by Japan Sandian Holding Co., Ltd. at a price of 256 yen per share, with a total subscription price of about 21.409 billion yen (equivalent to RMB 1.302 billion). After the completion of this transaction, Hisense Home Appliances will hold about 75% of the voting rights of Nippon Sandian and become the controlling shareholder of Nippon Sandian.

Source: Sina Technology

10. Hurun Global Rich List released in 2021: Musk became the richest man in the world.

According to official website news, Hurun Research Institute released the Hurun Global Rich List of Shimao, Zhuhai and Macao Port Cities in 2021 today (March 2), with the statistical time ending on January 15, 2021. Tesla’s wealth in elon musk increased by nearly one trillion yuan compared with last year, reaching 1.28 trillion yuan, making it the richest man in the world for the first time; Last year, Jeff Bezos, the richest man, ranked second with 1.22 trillion yuan, although he increased his wealth by more than 200 billion yuan.

　　Beijing, May 13 (Yuan Xiuyue), the client of Zhongxin. com, in the past two days, the word "the right of crown surname" has entered the public eye again. Papi sauce was scolded by netizens because it was revealed in the latest video that her child took his father’s surname.

　　Some netizens think that papi sauce doesn’t even pay attention to the right of "crown name", and her independent female persona is fake.

　　Weibo screenshot

　　Last month, a female blogger wrote that she chose to divorce her husband because she failed to fight for her children’s "right to the crown", which triggered a large-scale discussion on the Internet.

　　Weibo screenshot

　　What is "the right of crown and surname"? Why can it lead to heated discussions again and again? Today we start with the history of surnames.

　　What does the surname stand for?

　　In fact, at the earliest time, "surname" and "surname" were two different things. "Surname" is the product of matriarchal clan society. In order to stop incest, disorderly marriage and other phenomena, the clan implements the system of marriage outside the clan, and the children live with their mothers. Surname is a symbol shared by descendants of the same female ancestor.

　　Because women were the first to be the standard, the oldest surnames in China all have female characters beside them. Such as: Ji, Jiang, Yi, Yao, Yi, Yi, Pregnancy, Yi, Yi, Gu, etc.

　　And "surname" is a branch derived from "surname". The earliest surname is the honor of women, and men have neither surname nor surname. Later, men had surnames, but the surnames were expensive and the surnames were cheap.

　　In the patriarchal clan period, the status of surnames was reversed. The son of heaven has a surname but no surname, princes and doctors have a surname, and civilians and slaves only have a surname, but no surname has no surname. It was not until the Zhou Dynasty that surnames and surnames began to be confused. In the Qin and Han dynasties, surnames were combined into one, and civilians gradually got surnames.

　　Some scholars say that surnames came into being in the later period of primitive society and took shape in slave society, but it really became a social ideology in feudal society.

　　The origin of women’s husband’s surname

　　Surnames were distinguished from noble ones when they came into being. In feudal society, after surnames were fixed as a system, they also formed a complete set of etiquette norms at the level of noble, low and high. For example, in the Western Han Dynasty, the gate system flourished, and surnames evolved into one of the tools to safeguard property and power.

　　The ancient concept that men are superior to women is also reflected in surnames. After entering the patriarchal society, women gradually lost their surnames. Before marriage, a woman shares her father’s surname, and after marriage, she belongs to her husband’s surname, which can be called her husband’s surname or her father’s surname. In public, most women don’t use their first names, especially after marriage, most outsiders call them "a certain lady" with their husband’s surname, or "a certain surname" with their father’s surname, or "a certain surname" with their husband’s surname.

　　This surname system lasted for thousands of years, and it was not loosened until modern times. During the period of the Republic of China, the change of married women’s surnames in the Civil Law of the Republic of China has aroused heated discussions from all walks of life.

　　Data map. The picture and text are irrelevant. Photo by Wang Guoan

　　Some people hope to maintain the old custom system, and think that the real equality between men and women does not lie in the mere surname. It has been suggested that married women take their husbands’ surnames and adopted men take their wives’ surnames, but they have to use their own names when they are abroad.

　　Some people also support women to keep their surnames after marriage, or to treat them differently, such as independent women keeping surnames. Others put forward radical opinions that surnames are unnecessary, and there is no dispute between men and women.

　　Based on the social and historical conditions at that time, the "Civil Law of the Republic of China" still continued the custom, and its Article 1000th stipulated: "A wife takes her own surname as her husband’s surname; A widower takes his own surname as his wife’s surname, unless otherwise stipulated by the parties. " That is to say, under agreed circumstances, women don’t have to take their husbands’ surnames.

　　Data Map: The First Quanzhou Surname Culture Lantern Exhibition. Photo by Liao Jing

　　The Marriage Law stipulates that children can take their mother’s surname.

　　With the idea of equality between men and women deeply rooted in people’s hearts, the "husband’s surname" has gradually disappeared in life. Article 11 of China’s Marriage Law in 1950 stipulated that "husband and wife have the right to use their own names."

　　As for the child’s surname, the Marriage Law of 1980 stipulates that "children can take their father’s surname or their mother’s surname." China’s current Marriage Law is changed to "Children can take their father’s surname or their mother’s surname." The word difference reflects the respect for gender equality and women’s social status.

　　According to a report released by the Ministry of Public Security, the number of people who use both their father’s surname and mother’s surname in their names has increased rapidly in the last 30 years. At the end of 1990, this figure was 118,000. By the end of 2018, this figure had increased to 1.1 million.

　　However, in real life, children still occupy the mainstream with their father’s surname. In recent years, with the rise of women’s consciousness, there are more and more discussions about children’s "right to crown their surnames", and some even ruin their families because of "the difference of one surname". Since 2015, with the liberalization of the second child policy, the number of second children with their mother’s surname has also increased significantly.

　　Data map: The picture and text are not related. Photo by Wu Junjie

　　Is it necessary to fight for the right of "crown surname"?

　　Today, "crown your surname in my name" seems to be no longer a romantic language, and the family inheritance and blood map carried by surnames are no longer as heavy as before. As some people have said, women’s pursuit of "the right to crown their surnames" seems to be a dispute of "two surnames", but in fact it is a dispute of "two sexes", which is the expression of women’s maintenance of their own rights and interests and their autonomy.

　　However, there seems to be no necessary connection between the struggle for "crown name right" and independent women. Not all women who fight for "crown name right" are independent women, or those who don’t fight for it are not independent women. Whether she is an independent woman or not depends on whether she has an independent personality, an independent economy, and her unique pursuit of life and contribution to society, not by verbal talk.

　　Those who abuse their children because others choose a different way of life, or because their children take their father’s surname, may not pursue "the right to be crowned" but "hegemony".

　　Moreover, unlike fighting for one’s own name right, fighting for the "crown name right" of children also involves husbands, and children may also have to express their opinions when they grow up. To tell the truth, this is an agreement within the family, which is none of others’ business, right (End)