分类： spa

　　According to the Labor Daily, "At noon when the sun is shining, nine times out of ten the electric cars that are still speeding on the road are delivering food." Some consumers joked. In the hot summer, the delivery guy has also become the busiest employee, and the order volume has doubled. Although it has brought about an increase in income, the work intensity has also increased significantly.

　　8 orders will be sent in one hour during peak hours.

　　"Ding Dong", a beep sounded, and Wang Jian, the takeaway brother of Ele.me, had 8 takeaway orders in his mobile phone. At noon, it was the busiest time of his day. While staring at the mobile phone in his hand, holding the incubator in one hand, he strode forward. After a while, he came to a roast wax shop. A round table in front of the shop was full of takeaways that had already been numbered. He compared the numbers, picked up the packaging bag and rushed to the next store non-stop. In just 5 minutes, he picked up 5 takeaways from nearby stores. The incubator could no longer hold all the food. He picked up the box and carried a few plastic bags of takeout in each hand, as if he had just returned from the market.

　　"All eight takeaways must be delivered within an hour, so we must hurry up," he said as he walked out of the Sun Moonlight Center and came to his electric car. He loaded a few takeaways into the incubator at the back of the car, and carried a cup of milk tea and a box of bento into a commercial building nearby.

　　Takeout has been stolen, delivery has been rushed

　　Sweat soaked the work clothes, making the blue clothes appear two colors. The cycling helmet was covered on the head, like a big steamer, and from time to time, beads of sweat could slide down from the forehead. Wang Jian said that time was tight, so he didn’t bother to unbutton and take off his hat, because he would be riding again in a while.

　　"Hello, your takeout has arrived, and I’m at the door of the office." Wang Jian called the user’s phone and greeted politely. After the meal was delivered, he didn’t forget to remind him, hoping to get a good review.

　　"I’m lucky today. In the past, we were not allowed to take the passenger elevator in this commercial building." Wang Jian, who had finished delivering food, muttered. A few days ago, he was rushed to the back entrance of the freight elevator by the building’s security guards on the grounds of affecting his image while delivering food in the building. "There is only one freight elevator in this building, and it often takes a few minutes to wait. Once, he had to run up to the 10th floor by himself in a hurry." He said that on another occasion, when delivering food in an upscale commercial building, he was asked to change his work clothes before going upstairs. "So there is a piece of clothing on the car. If the customer does not want to go downstairs to pick it up, he can only change his clothes."

　　The food delivery process is not easy, and sometimes there are bad things. Wang Jian said that just two days ago, he put a few takeaways in the incubator in the car and went upstairs to deliver the food by himself. When he went downstairs, he saw that the box was empty. "It only took two minutes before and after, and it was stolen. I had to go back to the store and buy it again with my own money according to the list, and then go to deliver it." He said that he remembered that after the staff of a restaurant heard about the incident, they took the initiative to waive the meal fee for him, which made him quite touched. "I felt very warm at that time."

　　The order doubled and the income exceeded 10,000 yuan

　　After entering July, Wang Jian’s order volume has continued to increase. According to him, the order volume has doubled in the past two days. "Orders come in one after another from 10 o’clock in the morning until 2 o’clock in the afternoon. In the evening, it starts at 5 o’clock and lasts until 10 o’clock." He said that now he delivers more than 50 takeout orders every day, and at the end of the day, there is only one word "tired" left.

　　There are many orders in summer, and the income of the takeaway brother has also been improved to a certain extent. Wang Jian said that his usual income is about 7,000 yuan per month, and entering July, the monthly income can exceed 10,000 yuan. "On the one hand, the summer vacation is coming, and the order will definitely increase, and the weather is hot, so everyone is reluctant to go out. Business building orders surge on weekdays, and on weekends, they are mainly residential buildings. Some people without elevators can only climb the stairs layer by layer, and now it takes less than a minute to go up and down the sixth floor." He told reporters that for every order he sent, he could get about 7 yuan, and if he received praise, he could increase it by 2 yuan. In this sweaty summer, he actively took orders and accumulated his income little by little.

　　High temperature benefits are 500 yuan per month

　　After two years as a takeaway boy, Wang Jian said that his entry into the industry was also a chance. Born in 1996, he came to the big city to pursue his dream and worked in a factory at first. By chance, a neighbor in the rental house told him that his father was delivering takeout and could earn more than 6,000 yuan a month. He didn’t believe it at first, so he became a takeaway boy with the idea of giving it a try. "At that time, I just thought that the elderly could earn 6,000 yuan, and I could definitely do better. I didn’t expect that it was really like a duck to water." He smiled shyly.

　　Today, his business ability has been continuously strengthened, and he has become a three-star delivery staff. What makes him feel even more warm is that in the hot summer, the company provides employees with a monthly high temperature fee of 500 yuan, in addition to salt soda water every day, and there are also supplies for cooling down at each site. "Although the summer work is very hard, and the order volume has also increased sharply, the real summer guarantee makes every delivery brother’s work very practical." He said that this makes his delivery more motivated.

　　　I was driving along the road and suddenly a dog jumped out. What should I do? There are also motorcycles or pedestrians that suddenly flash in the blind area during the rush hour, which is hard to prevent. If one person doesn’t react, a collision accident may occur. In the era of smart electric vehicles, with Huawei’s powerful technical strength, HUAWEI ADS 2.0 blessed the M5 Smart Driving Edition, which faced this "ghost probe" and brought consumers a perfect answer.

　　HUAWEI ADS 2.0 gets on the bus, and its active safety strength is outstanding.

　　When driving outside, safety is the first priority. However, accidents can’t be avoided. For example, in the process of driving, there is a car that wants to jam; You can’t see pedestrians or pets in the intersection blind area when you enter and leave the community; Or collision events due to untimely braking, etc. Although the old driver’s driving skills are good, he can’t do everything. In view of this situation, a good solution is given by the M5 intelligent driving version equipped with HUAWEI ADS 2.0 advanced intelligent driving system. It is equipped with 1 overhead lidar, 3 millimeter-wave radars, 11 high-definition cameras with lateral and backward visual perception and 12 ultrasonic radars. The hardware and algorithms are leading in the industry. No matter when crossing the road or traveling at night, if there are pedestrians or animals running out in front, the M5 intelligent driving version can detect it in advance and stop in time to avoid collision accidents.

　　Some people may think that with the rapid development of science and technology, whose smart electric car has few intelligent hardware configurations? There is no denying that the intelligent driving system is basically available in every family, but its security is still slightly different. Take the M5 intelligent driving version in the world as an example, its active security has been tested by professional media. In the AEB active safety cross-evaluation held by Autolab, Tesla Model Y, Ideal L9 and other models are not as quick in safety response as the M5 Intelligent Driving Edition when facing the scene tests such as non-motor vehicle crossing, adult ghost probe, backlight crossing at night and side-lying dummy.

　　The performance of the M5 Intelligent Driving Edition is so good, which is closely related to its configuration strength. The four MIMO (Multiple Input Multiple Output) antennas equipped in the M5 version of Zhijie have higher signal strength and very wide coverage, which can avoid security risks in a wider range. At the same time, the M5 version of Zhijie also has the capabilities of BEV (Fusion Perception Aerial View Network) and GOD (Universal Obstacle Detection), which gives vehicles stronger object recognition capabilities. When you encounter an inconspicuous stone or a big pit when you are driving, the M5 Smart Driving Edition can be keenly identified and avoided in advance.

　　Reinforcing steel bars with iron bones, passive safety and overweight make travel more secure.

　　In addition to strong active safety, the M5 is also excellent in passive safety. Not only is it developed according to the high safety standards of the industry, but the high-strength steel of the car body accounts for over 60%, of which the hot-formed steel accounts for 19%, and the torsional stiffness is 1.5 times that of Tesla Model Y. With the cage-type car body, getting on the bus is equivalent to entering a highly safe "fortress". Every time you go out, every occupant can feel at ease.

　　In addition, in terms of battery safety, this car starts from the source, the batteries are all supplied by top suppliers, and there are five layers of batteries wrapped, triple thermal safety design and five-layer structural safety design, which is extremely safe. Coupled with Huawei’s "end+cloud +AI" collaboration, it can realize the "physical examination" of battery life cycle health, provide 7×24h battery health real-time detection service, and protect every battery in all directions, so that you don’t have to worry about safety at all times.

　　It is worth mentioning that the environmentally-friendly cockpit space is also used in the M5 car, which is extremely safe in materials, with very low risk of sensitization in the car, and the overall radiation value is far below the conventional standard. Children, the elderly, pregnant women and other sensitive people can all get on the bus with peace of mind.

　　Generally speaking, based on the advanced intelligent driving system of HUAWEI ADS 2.0, the active safety of the M5 intelligent driving version is more outstanding, and at the same time, based on the high-strength steel body and the top battery, it brings reassuring passive safety. It can be said that the M5 is comprehensive in safety, giving people enough travel confidence. If you have friends who are interested in intelligent driving, I really suggest you take a look at the M5.

Jinan in spring

The wind is gentle and the flowers are brilliant.

Sunlight is the best polishing board

　

Join the hospitable gentleman today.

Unlock it. Young people love it.

Ji’ nan wanghong punch card disco club

　

Wulongtan Park

　

Photography: Dong Chenghua was in Wulongtan in March 2024.

The spring in Jinan has been rubbed into the flowers of Wulongtan. In March, Wulongtan is full of vitality, grass grows and warblers fly, and all kinds of flowers compete to open.

At present, the most amazing things are begonia and cherry blossoms. Clusters of begonia flowers spread, branches spread, and the height is scattered. Pieces of cherry blossoms are colorful and layered, as if to dye the whole sky with powder and white, which is serious and pure!

On a sunny spring day, walk into Wulongtan Park, keep company with romance, meet a tree with flowers, and bump into the beauty of this spring day!

　

Zhang Xia street ten thousand mu apricot blossom forest.

　

Photography: Li Feng was in the street of Zhang Xia in March 2024.

Every spring, the apricot blossoms in Zhang Xia’s 10,000-acre apricot forest are full of branches, and the petals are like a dream, soft and moving, and a sea of flowers and a rosy world suddenly surge out of the mountain village.

Breeze blowing, apricot flowers falling with the wind, like a petal rain, people feel the tenderness and romance of spring.

　

Jinan Laojie Lane

　

Source: Jinan Shengshengman Hanfu Experience Hall

Spring has arrived, but the poetic old street in Jiangnan, which is not drizzling, must not be missed.

The spring water flows slowly with the streets and lanes, the old houses with broken bricks and tiles, the green springs with swaying green algae, the streets and lanes with shady willows, flowers and trees, friends wearing Hanfu and hairpin flowers … There are amorous feelings everywhere.

　

Spring City Square

　

Photography: Li Feng was in quancheng square in March 2024.

Yang and qi sting, and everything is spring. In spring in Jinan, there are not only willows hanging by the lake, but also tulip flowers in quancheng square. They are synonymous with romance in the living room of Quancheng. In the name of spring, they water the earth with charming colors.

Take a group of beautiful photos and leave spring in the album.

　

city moat

　

Photography: Shao Kai was in the moat in March 2024.

Maybe we can punch in the spring city in another way, take an antique boat boat and take a look at the beautiful spring water in the old city of Jinan along the moat.

All the way through the spring bridge pavilion, I saw weeping willows, blooming flowers and picturesque scenery on both sides of the river, listened to the painting boat "singing" the spring water across the water and felt the gentle stroke brought by the spring breeze. ……

　

Jinan Zoo

　

Photography: Shao Kai was in Jinan Zoo in March 2024.

Take advantage of the sunny day, walk into Jinan Zoo and feel the real version of "zootopia"!

There are many kinds of animals: giant pandas, giraffes, flamingos, rhinoceroses, peacocks, and monkeys that have recently been "out of the circle" because of their expressions, all of which are worth seeing.

　

Daming Lake Chaoran Building

　

Photography: Liu Hongbin was in Chaoran Building in March 2024.

Chaoran Building is still a popular punching place for online celebrity in Jinan. Whenever night falls, the lights of Chaoran Building will light up on time, reflecting this quaint and elegant building like a dream.

Outside the building, the willows hang down and the flowers are in full bloom, which is in harmony with the transcendental building. Walking among them, it seems that you are in a flowing ancient painting!

　

Ziyeli boulevard, Huanghe Daba

　

Photo: Wang Xiao was at the Yellow River Dam in March 2024.

Every spring, Ziyeli Avenue of the Yellow River Dam is full of flowers and clouds, stretching for dozens of kilometers.

In spring, ride, enjoy flowers, watch sunsets and have a romantic spring here.

　

jinan library

　

Photography: Li Feng was in the Third Western Pavilion in April 2023.

In spring, in addition to the fragrance of flowers, the most intoxicating thing is the books that exude a touch of ink! In a leisurely afternoon, it is best to come to Jinan Library to enjoy reading!

This is the place where Sa Beining punched in with "Ceng Gong", and the super-hot evening course is about to go online. Come and punch in!

　

Mingshui ancient city

　

Source: Mingshui Ancient City

White walls and grey tiles, small bridges and flowing water, criss-crossing streets and lanes, winding rivers, gushing springs and antique, this is Mingshui Ancient City, a beautiful city with beautiful mountains and rivers punched by CCTV.

Last week, Hunan Satellite TV & Mango TV’s popular variety "All Staff Accelerates the Battle Season" was recorded here. Come here, punch in the places explored by CCTV and feel the charm and historical traces of the ancient city.

Spring is a season to live up to.

The sun is warm, the breeze is gentle and the flowers are in full bloom.

In this season when even time is tender.

To Jinan, these online celebrity punching places.

Collect unique little beauty.

Source: Jinan Culture and Tourism Bureau

Text | Vince An　

After the rise of short videos, for Tik Tok, star-making seems to happen overnight. From 2017 to 2018, Xiao Ye gained tens of millions of fans from an unknown ordinary person because of some interesting videos, and even became popular on YouTube abroad.

There is Wen Wan, a former elder sister in Tik Tok, who once became popular with her video of rocking with music in the parking lot, and the number of fans in Tik Tok exceeded 10 million in ten days. In 2018, with a hip-hop dance video, Degula K gained 5 million fans in just ten days. At present, her fans have exceeded 25 million. It is reported that the price of one of her videos is over 400,000, which has surpassed her classmate "Office Xiao Ye".

Even so, the vitality of Tik Tok online celebrity is hard to last. Is this caused by platform users’ aesthetic fatigue, liking the new and hating the old? There is no IP with long-term precipitation, so today, when the live broadcast boom is sweeping, Tik Tok seems to be somewhat behind Aauto Quicker and Ali.

There is no IP in online celebrity, Tik Tok

Everything that is quick may also rot quickly.

On January 6th, the Annual Report of Content Industry in 2020 released by the new list mentioned that only 1.4% of the Top100 accounts in Tik Tok were listed for more than 10 times. Most accounts are quiet or even disappear after a night of scenery, which makes people wonder at the fast iteration speed of Tik Tok and online celebrity.

According to media reports, in August, 2019, two children made popcorn videos after imitating a pop can in Tik Tok. Because they didn’t have relevant knowledge, they were injured in an explosion, and one of them died unfortunately. In view of the suspicion of guidance, on September 17, 2019, one family member and Onogata signed a settlement agreement. Previously, the imitated "Office Xiao Ye" team had paid the two parties a total of about 800,000 yuan in aid.

Since then, Xiao Ye’s office has been closed one after another, and he has not returned until now. At present, the update of Xiao Ye in the office is basically the content of new colleagues, and the broadcast volume is not as good as before.

Wen Wan’s side, before enjoying the bonus of online celebrity traffic, was given the title by Tik Tok. This phenomenal online celebrity used to have a large amount of privacy outflow, and his plastic surgery, dropping out of school and hanging out in nightclubs … were not too likable. And it’s hard to brush Dygula K in Tik Tok. Some netizens questioned, "It’s all the popularity of brushing. I accidentally saw her live broadcast that day, and the live broadcast room was hundreds of people" …

It is worth mentioning that Li Ziqi, with his short pastoral video, has made countless fans around the world, and the total revenue of YouTube and Taobao stores is said to exceed 100 million. In August 2018, her Tmall store "Liziqi Flagship Store" officially opened. On the day when the store was launched, the sales volume of some commodities exceeded 10,000; After three days on the line, the sales reached 10 million yuan, but now the sales of its popular food products only break through 10 thousand per month. According to the Baidu index, its attention has generally dropped by more than 60% compared with the peak period.

A new trip that I can’t catch up with

Some insiders told Yiming. com that the active cycle of short video online celebrity is mostly within half a year.

At the moment when the algorithm is in power, in the fragmented time, if you want to attract attention and praise, you can only do entertainment and eye-catching content. In order not to make mistakes and save time and cost, the creator must seize the platform users in just a few minutes or even dozens of seconds, but in fact, there are very few valuable contents that users can watch in this process.

Of course, short video players are mostly just for fun. Therefore, even the creators who are eager to create powder-sucking through deep content have to compromise the user’s preferences because of the data such as the number of fans and the number of likes, and follow the trend of some short videos.

According to the Annual Report of Content Industry in 2020 released by the new list, in 2019, 53.2% of the accounts were on the TOP100 of WeChat monthly list, 9.7% were on the TOP100 of Taobao monthly list, and 1.4% were in Tik Tok.

"Many online celebrity actually became popular at first without knowing what was going on, perhaps just catching up with a hot spot or catering to a certain trend," a senior practitioner in an industry said in an interview with Yiming. "But they lack the ability to follow up, so even if they stand out at once, they will soon disappear from everyone."

An executive of MCN organization in Shanghai thinks that Tik Tok has a staged content tendency and traffic support, because once the creators make a little achievement, they are easy to form path dependence, and it is difficult to get out of the comfort zone, such as Dracula K. Perhaps at first, everyone was interested in singing and dancing, and Tik Tok also gave such creators a traffic tilt, so that they could get higher-frequency exposure. However, as time goes by, users’ sensitivity to such short videos decreases, and the stimulation threshold keeps increasing, that is, aesthetic fatigue in the usual sense.

In order to revitalize traffic, Tik Tok can only use new forms to incite the ecological development of platform content, as can be seen from the revision of Tik Tok at the beginning of last year. In April last year, Tik Tok announced the full opening of users’ 1-minute video rights, and launched the "Vlog Billion Traffic Support Plan" to encourage ordinary users to record their lives and create content in a richer way.

Prior to this, new users could only shoot short videos for 15 seconds, and it took 1,000 fans to open a video for 1 minute. However, the decline in user stickiness and the increasingly serious homogenization of content have forced Tik Tok to speed up the pace of reform. Moreover, the longer the duration, the more sticky the users are. After all, Tik Tok mainly focused on harvesting the fragmentation time of users.

However, more and more companies are adding vlog to short videos, and platforms such as Baidu Good-looking, Weibo and bilibili are all eyeing up. Subsequently, live broadcast with goods suddenly rose, and Li Jiaqi and Viya helped Taobao refocus, which became a hot topic in the limelight. Aauto Quicker, however, is also working with Xin to cut the cake of live traffic.

Can’t catch the live broadcast, it’s hard to compete.

Live e-commerce has always been a shortcoming of Tik Tok, and advertising business is its lifeblood. Based on the characteristics of algorithm recommendation and centralized traffic distribution, Tik Tok’s advertising has a strong diversion effect, but in this mode, users are not very sticky, and private domain traffic is difficult to obtain and gather, which makes it difficult to form an e-commerce head anchor by relying on the natural incubation of the community.

Anxious, Tik Tok saw Ali and Aauto Quicker laughing and proudly broadcasting the goods, and happened to hit it off with Lao Luo, who was working to pay off debts. According to Tik Tok’s data, the first live broadcast in Luo Yonghao lasted for 3 hours and 17 minutes, with a total of 48.922 million people watching, of which 588,000 people gave gifts, with a total harvest of 36.327 million sound waves, 23 goods were put on the shelves, and the total payment transaction amount exceeded 110 million yuan.

The good performance of the first show made Tik Tok very excited, and the industry even thought that Tik Tok had the strength to compete with Taobao and Aauto Quicker. However, the debut is the peak. From April 1 to now, there are 14 live broadcasts in more than three months. The data of Lao Luo’s live broadcast room has been declining all the way, and the sales volume has dropped by 80% compared with the first one.

To Tik Tok’s surprise, Lao Luo didn’t become the king with goods comparable to Li Jiaqi and Viya. According to the June list data of GMV Monthly List of Live E-commerce Anchors released by WeMedia, Viya, Simba and Li Jiaqi are still in the top three rankings, but Luo Yonghao ranked 47th.

Nowadays, the first generation of online celebrity in Tik Tok has either fallen or failed to grasp the outlet of live broadcast with goods, and is silent and nameless. But Tik Tok itself, except advertising business, has no more sustainable commercial value. Although the trend of live e-commerce is clear, it is difficult for Tik Tok and Tik Tok online celebrity to rewrite their short-lived fate.

On the other hand, it reveals that the core of e-commerce still lies in the control of supply chain, but so far we have not seen the advantages of Tik Tok in these places. Therefore, once the traffic is exhausted, and there is no idea of sustainable and diversified development, Tik Tok can only be on the defensive in the competition of other platforms.

Sheng: the "past lives" of heart stent

Cardiac stent, also known as coronary stent, is a high-value consumable commonly used in percutaneous coronary intervention (PCI), which has the function of dredging arterial blood vessels and is recognized as a conventional treatment for cardiovascular diseases. Since the first generation of stents went on the market in 1997, the development of cardiac stents has gone through three stages, the first generation is the balloon expansion era, the second generation is the bare metal stent era, the third era is the drug-eluting stent era, and it is now moving towards the fourth generation of completely degradable stents. With the continuous evolution of materials, the performance is more and more optimized. The main features of each generation of cardiac stents are as follows:

Fig. 1 development of cardiac stent

At present, non-degradable drug eluting stent,DES) is still the mainstream choice for clinical application, and fully degradable stent is still in the early stage of product development and clinical application. At present, the mainstream cardiac stents in the market are still drug-eluting stents, and the market share has remained at around 99% since 2012, and balloons and bare metal stents have been completely replaced by them. Biodegradable stents (BRS) can be gradually absorbed in the body, which can significantly reduce the formation of stent thrombosis and restenosis, at the same time, it will not affect MRI and CT scanning, and also facilitate the re-intervention process. It is the main direction of stent research and development in the world, and has attracted extensive attention from medical device companies at home and abroad. At present, the fully degradable heart stents put into research and development are mainly divided into two categories: degradable metal materials and degradable polymer materials.

Fig. 2 Types of mainstream cardiac stents currently in use

(A) In recent years, the demand for cardiac stents has been increasing, and the scale has steadily increased.

1. The number of PCI interventions in China ranks first in the world, and the number of PCI interventions has increased by over 15% annually in recent five years.

From 2015 to 2019, the number of cases of percutaneous coronary intervention (PCI) in China increased steadily, with an average annual increase of 16.0%. Among them, the number of percutaneous coronary intervention (PCI) in China in 2019 was 1.03 million, ranking first in the world, with an increase of 12.6% compared with 2018. It is conservatively estimated that there will be nearly 1.2 million cases of percutaneous coronary intervention (PCI) in China in 2020.

Fig. 3 Trends of PCI operation volume in China from 2015 to 2020 (data source: analysis by Health Research Institute).

In 2020, the market value of heart stents in China is close to 17.5 billion yuan.

From 2015 to 2019, the number of cardiac stents implanted in China showed a steady growth trend year by year, with an annual growth rate of 15%-20%. In 2019, the number of cardiac stents implanted in China was 1.6 million. In terms of market value, the market value of heart stents in China increased from 9.75 billion yuan to 15.97 billion yuan from 2015 to 2019, with an average annual growth rate of 15.2%. It is estimated that the market value will be close to 17.5 billion yuan in 2020.

Fig. 4 Trend chart of cardiac stent implantation quantity and scale in China from 2015 to 2020 (data source: analysis by Health Research Institute).

(B) The "market just needs+policy orientation+technology promotion" troika escorts the rapid development of the cardiac stent industry.

1. The market just needs:The two major trends of younger coronary heart disease and aging population have once again "expanded" the cardiac stent market.

Younger coronary heart disease:Cardiovascular disease has become the number one health killer in the world, accounting for nearly 30% of the total global deaths. According to China Cardiovascular Health and Disease Report 2019, the number of cardiovascular patients in China reached 330 million, accounting for more than 45% of the deaths of residents, ranking first among all diseases. Among them, the number of patients with coronary heart disease has reached 11 million, with more than 3 million new patients each year and more than 1 million patients with sudden infarction. In addition, the younger trend of coronary heart disease (CHD) is increasing. According to a survey of cardiovascular diseases among more than 20,000 people in Shanghai, the number of patients with CHD accounts for nearly 30%, of which 27.0% are over 70 years old, 40.0% are 51-70 years old, and 33.0% are under 50 years old. CHD is no longer a "patent" for the elderly, and it is obese, stressful and stressful.

Figure 5 Proportion of cardiovascular disease population structure (data source: public information)

Aging:According to statistics, in 2019, the population aged 65 and above accounted for 12.6% in China. From the development trend, the population aging speed and scale in China are unprecedented. After 2022, China will enter a deeply aging society with a proportion of over 14.0%, a super aging society with a proportion of over 20.0% around 2033, and then it will continue to rise to 35.0% in 2060. The arrival of the era of deep aging will undoubtedly raise the "ceiling" of the heart stent industry.

Figure 6 Structural trend of population aging in China (data source: public information)

With the development of younger coronary heart disease and aging population, and considering the impact of centralized procurement on the price of cardiac stents and the improvement of people’s health awareness, the number of PCI operations per capita in China will be in line with that of developed countries in the future (the number of PCI operations per million population in China is 736, that in the United States is about 3,135, and that in Japan is about 2,047, which is 4.3 times and 2.8 times that in China, respectively). According to the extreme analogy method (referring to the number of PCI operations per million people in Japan, mainly considering that China and Japan are similar in race and incidence), it is estimated that the peak number of PCI operations will reach 2.87 million in the future. Considering the average number of stents implanted in PCI (about 1.5 stents/case), the corresponding peak number of cardiac stents implanted is about 4.3 million, which has a large long-term permeability and market space.

Fig. 7 Comparison of the number of percutaneous coronary intervention (PCI) between China and major developed countries (data source: analysis by Health Research Institute).

2. Policy orientation:Front-end encouraging innovation and end-collection specification help the market demand of cardiac stents to be released continuously.

In recent years, the state has launched a series of favorable policies for the medical device industry to support the rapid development of enterprises:

innovateEncourage the acceleration of the transformation and upgrading of medical devices, develop high-end interventional products such as fully degradable vascular stents, and stimulate the development of new cardiac stents market segments; Priority is given to the review and approval of qualified innovative medical devices. Under the promotion of innovation policy, the fully degradable polymer matrix drug (rapamycin) eluting stent system (NeoVas) independently developed by Lepu Medical and the fully degradable polylactic acid stent (Xinsorb) independently developed by Academician Ge Junbo of China Academy of Sciences have all entered the special approval procedures for innovative medical devices.

circulateFrom the national level to the provinces and cities, the centralized purchasing scheme of high-value consumables has been launched one after another, constantly rationalizing the price system of high-value medical consumables and improving the supervision and management of the whole process. In October 2020, coronary stents became the first batch of purchased varieties, and the national level started the collection of high-value medical consumables.

Table 1: Main policies related to high-value consumables such as cardiac stents from 2016 to present:

3. Technology promotion:The iterative upgrading of products and the improvement of interventional surgery level greatly enhance patients’ confidence and willingness to receive interventional therapy.

Iterative upgrade of products: cardiac stent has experienced the development from balloon expansion to drug-eluting stent, and the restenosis rate of stent implantation has decreased by nearly 20%, and the incidence of thrombosis in stent has decreased to about 1%, which effectively reduces the risk of complications for patients;

Improving the level of interventional surgery: China has successively established the training base of cardiovascular interventional diagnosis and treatment of the Ministry of Health and the national quality control center of PCI, and adopted a unified training model to carry out systematic training nationwide, and issued certificates after passing the examination, and carried out quality control and index monitoring on related work. In 2018, the mortality rate of interventional therapy for patients with coronary heart disease was 0.26%, far lower than that in the United States.

(III) Competition pattern: Domestic substitution in the cardiac stent industry has basically been completed.

After decades of development, the technical generation gap among major enterprises has gradually narrowed, and the industry pattern has been basically stable, mainly relying on the launch of new products to enhance market share. Judging from the competition pattern, the concentration of cardiac stent industry is high, and the market share of domestic drug stent products exceeds 70%, and the domestic substitution is basically completed. Among them, domestic brands such as Weichuang, Lepu and Jiwei rank among the top three, with a total market share of over 65%.

Figure 8 Market share of domestic cardiac stent brands in 2019 (data source: analysis by Health Research Institute)

In 2019, the revenues of cardiac stents (including balloons, catheters and other ancillary products) of minimally invasive medical care, Lepu medical care and Jiwei medical care were 1.83 billion yuan, 1.79 billion yuan and 1.74 billion yuan respectively, with growth rates of 33.0%, 26.7% and 24.9% respectively. As can be seen from the figure, cardiac stents of minimally invasive medical care showed a trend of "double high" in sales growth rate and market share.

Figure 9 Market share and revenue growth rate of cardiac stent head enterprises (data source: analysis by Health Research Institute)

Change: the national "group purchase" triggered a major change in the heart stent industry.

With the landing of the national heart stent collection, the "suicide" price reduction of enterprises has also brought infinite reverie to the future direction of the industry. Will the heart stent industry under centralized procurement be a "broken wrist" or a "rescue" in the future? Is it "price for quantity" or "innovation and transformation"?

(A) the change in scale

Centralized procurement of cardiac stents directly affects the purchase price. According to the recent centralized purchasing list published by the Medical Insurance Bureau, the number of intentional purchases in the first year exceeded 1.07 million, involving 27 products. Based on the published average price quoted by the winning bidder (1682 yuan/piece) and the amount of coronary stents implanted in 2021, the market value in 2021 is about 3.19 billion yuan. It should be emphasized that the market value forecast here does not consider the impact of the decline in centralized purchasing price on the improvement of patients’ willingness to operate.

Fig. 10 Market value forecast of cardiac stent in 2021 (data source: analysis by Health Research Institute)

According to the previous estimation of the amount of cardiac stent implantation in China, when the amount of PCI operation per 100 people reaches the Japanese level, the peak amount of cardiac stent implantation in China is 1400 x 2047 x 1.5 = 4.3 million. According to the heart stent of 1682 yuan/piece (the average price of centralized procurement), the corresponding market value of heart stent is 7.23 billion yuan:

Fig. 11 Market value of China cardiac stent corresponding to peak value (data source: analysis by Health Research Institute)

From the above analysis, it can be seen that under the influence of centralized procurement policy, the market value of heart stents in China in the next 1-3 years is expected to be in the range of 3-7 billion yuan.

How much money can patients save after centralized collection?

As we all know, the "floor price" of centralized purchasing has a great influence on patients who are unwilling to undergo interventional surgery because of the high price. This paper analyzes the payment situation of patients before and after centralized purchasing (according to the conventional reimbursement policy):

Fig. 12 Comparison of patients’ self-funded amount before and after centralized purchasing (data source: analysis by Health Research Institute)

As can be seen from the above figure, according to the same reimbursement policy, the out-of-pocket medical expenses of patients decreased from 6520 yuan to 308 yuan before and after centralized purchasing, and the personal burden was only 4.7% of the original, which greatly eased the economic burden.

(2) Changes in business

In addition to the industry scale being affected, the business tentacles of heart stent enterprises will also be adjusted:

1. Stent market: form a low-cost medical insurance centralized procurement market+off-standard non-medical insurance high-end alloy stents+medical insurance stainless steel stents+non-medical insurance ultra-high-end degradable stents.

In the short term, the market of cardiac stent products will form a pattern of low-cost medical insurance centralized procurement market+off-standard non-medical insurance high-end alloy stent+medical insurance stainless steel stent+non-medical insurance ultra-high-end degradable stent:

On the one hand, from the current attitude of centralized mining, bare metal stents are not included in the list of centralized mining, and the price of stainless steel stents will be under pressure due to the price reduction of centralized mining in the short term, and the price inversion with alloy stents will not last long; In the long run, stainless steel stents are not as good as alloy stents in terms of support and passability. As a more backward technology than Co-Cr alloy and Pt-Cr alloy, stainless steel stents will face marginalization in the future. However, in view of the fact that the use of stainless steel coronary stents still accounts for about 40% of the market share in 2019, stainless steel coronary stents will be coasting for a period of time in the future.

On the other hand, with the continuous promotion of cardiac stent collection, the trend of differentiation and stratification of end patients will become more obvious, and the group of self-paid high-priced stents may expand. Degradable stents and metal stents belong to two price bands, so it is impossible to talk about the market share substitution after the huge change of centralized purchasing price. Moreover, the proportion of consumables in the cost of PCI surgery has further decreased, and the audience’s marginal willingness to pay for innovative products is likely to increase. In the medium term, the development rhythm of fully degradable stents will continue to be stable, in order to get as much clinical data as possible, enhance the recognition and acceptance of products by more experts, doctors and patients, and enhance the high-end market share.

Figure 13 Future product layout of cardiac stent

2. Business reshaping: cultivate and expand new medical formats around the cardiovascular field, and make a forward-looking and diversified layout.

On the one hand, it conforms to the latest concept of "intervention without implantation" of the current interventional instruments, and extends upstream and downstream around the coronary intervention chain:

Product chain: the price reduction of metal stents will be the norm in the future, and the fully degradable stents and drug balloons with "intervention without implantation" will become the core of future development. Facing the policy impact of centralized stent mining, it will be an effective hedging means to extend the layout of coronary intervention chain. In addition to completely degradable stents, a new generation of drug-coated balloon (DCB) has also become the core of future development under the new concept of "interventional non-implantation". The data shows that the usage of drug-coated balloons in some hospitals or individuals in Europe has reached 50%-90% of all PCI, and Japan has reached 4,000 per month, accounting for about 15% of Japanese PCI. In addition, auxiliary consumables (balloons, catheters, guide wires, etc.) related to coronary intervention will also become the profit growth point that enterprises pay attention to.

Technical service chain: The further decline in the proportion of consumables in the cost of PCI surgery has prompted enterprises to speed up the layout of medical services and health management sectors. Conditional enterprises will cooperate with primary hospitals to provide equipment consumables, drugs and medical technical services needed for interventional diagnosis and treatment, and promote the grassroots promotion and popularization of new interventional technologies, which will become an important exploration for coronary intervention enterprises to face the centralized procurement of high-value consumables.

On the other hand, the centralized procurement of cardiac stents has prompted enterprises to expand from coronary intervention to peripheral intervention, and continuously enrich their product lines:

Make full use of enterprise stent balloon design and precision manufacturing platform technology, constantly innovate and develop, expand the company’s products from coronary intervention to peripheral intervention, continuously enrich the cardiovascular disease product line, and concentrate on improving the company’s marketing network structure to cope with market risks brought about by policy uncertainty.

Figure 14 Possible business development direction of cardiac stent enterprises under the background of centralized procurement

(C) changes in the market

Under the general trend and background of medical insurance fee control and national centralized procurement, it has a great influence on the competition pattern of domestic medical industry. Medical device enterprises will face more fierce market competition, as well as the realistic problems of product prices and product profit margins falling sharply. For the leading enterprises in the industry, although they can seize more market share by winning the bid at a low price, the problem of shrinking scale and declining profit rate cannot be underestimated.

In the foreseeable future, the scope of domestic medical insurance control fees will only increase, so as to more effectively reduce the pressure of medical insurance expenditure, reduce the prices of drugs and devices and benefit the people’s livelihood. In addition, the situation in the field of devices may appear in the previous pharmaceutical field, and importers may take more aggressive quotations to seize the domestic market after they are familiar with the rules.

For domestic cardiac stent enterprises, facing the policy risks of centralized procurement and medical insurance control, they need to seize the domestic share, turn their attention to the international market and participate in the international market competition. In fact, domestic heart stent head enterprises have also started the international strategic layout, among which minimally invasive medical care, Lepu medical care and Lan Fan medical care are typical representatives.

Turn: Transforming into a strategic choice for heart stent enterprises to overtake in corners.

In the face of major changes in the national medical device policy, cardiac stent enterprises actively predict the development trend, plan ahead, and focus on developing products and new businesses related to centralized procurement while strengthening product technology innovation. For domestic heart stent enterprises, what transformation layouts have been made at present? What is the possible key direction of development in the future?

(1) Adjust the business strategic map and form a multi-sector support system.

1. Diversification of business lines-minimally invasive medical treatment

Through business diversification, we will continuously broaden profit points and enhance comprehensive competitiveness. In recent years, Minimally Invasive Medical Devices Co., Ltd. (hereinafter referred to as "Minimally Invasive Medical") has continuously enriched its product line and expanded its business field through outreach acquisition and endogenous development. Products gradually changed from early cardiovascular stents to diversified business systems covering cardiovascular intervention, orthopedic medical devices, heart rate management (pacemaker), arterial and peripheral vascular intervention, and nerve intervention products.

In 2019, the business revenue was 5.55 billion yuan, of which 33.4% came from cardiovascular interventional products, 29.3% from orthopedic medical devices, 26.3% from heart rhythm management business, 6.1% from arterial and peripheral vascular interventional products, and 3.5% from neurological interventional products. In 2012, the revenue of minimally invasive medical cardiovascular interventional products (stents) accounted for 83.8%.

Figure 15 Comparison of the proportion of minimally invasive medical business segments in 2012 and 2019 (data source: minimally invasive medical annual report)

2. Product line "from one to four", and build a platform business model of "equipment+medicine+medical service+new medical care"-Lepu Medical.

Lepu (Beijing) Medical Devices Co., Ltd. (hereinafter referred to as "Lepu Medical"), as one of the earlier enterprises engaged in the research and development of cardiovascular interventional medical devices in China, has been accelerating the business integration, optimization and layout in recent years, and has developed from a single stent business in 2013 to four business segments covering "devices+drugs+medical services+new medical care" at present, with the goal of building a platform-based business model around the whole life cycle service for cardiovascular patients.

Figure 16 Main contents of each business segment of Lepu Medical

Dual track of medical devices and medicines: In terms of revenue, the revenue of Lepu Medical in 2019 was 7.80 billion yuan, a year-on-year increase of 22.6%. Among them, the medical device sector achieved operating income of 3.62 billion yuan, accounting for 46.4%, and the pharmaceutical sector achieved revenue of 38.5%, accounting for 49.4%. Among them, the revenue of coronary stent system only accounts for 20% of the total revenue of Lepu Medical. In addition, the market share of the company will be directly increased after winning the bid, and the negative impact of centralized procurement is relatively limited.

Figure 17 Revenue Ratio of Lepu Medical in 2019 (Source: Lepu Medical Annual Report)

3. "Health protection+medical equipment" two-wheel drive-Lan Fan Medical

Lan Fan Medical Co., Ltd. (hereinafter referred to as "Lan Fan Medical") is a leading enterprise in the field of medical gloves in the world, accounting for 22% of the global market. In 2018, it successfully acquired the fourth-ranked cardiac stent company in the world, Singapore Baisheng International Group, and realized its layout in the field of medical devices. Subsequently, Lan Fan Medical implemented the "A+X" industrial strategy, and set up four business divisions with a total of seven tracks:

Figure 18 Layout of Lan Fan Medical Industry

At present, Lan Fan Medical has two business series products, namely health protective gloves and heart stents, which are continuously extended to the whole chain of emergency care, cardiovascular and cerebrovascular diseases, forming a multi-business sector collaborative model combining low-value, medium-value and high-value consumables products, with complementary modes and risk hedging. In 2019, Lan Fan Medical achieved a revenue of 3.48 billion yuan, of which the revenue of health protective gloves was 1.68 billion yuan, accounting for 48.3%, and the revenue of cardiac interventional devices (including self-produced and agents) was 1.74 billion yuan, accounting for 50.0%.

Figure 19 Revenue Ratio of Lan Fan Medical in 2019 (Source: Lan Fan Medical Annual Report)

(2) Expand the cardiovascular product chain and form a diversified ecological closed loop.

1. Strategic positioning of big heart-minimally invasive medical treatment

Based on its own existing technology and platform, minimally invasive medical care constantly lays out big heart tracks: coronary heart disease, arrhythmia, structural heart disease and heart failure.

Development contextMinimally invasive medical care started from coronary stent, then cut into radiofrequency ablation, and then extended to pacemaker business. Later, with the further development of interventional technology, structural heart disease entered the era of minimally invasive surgery, and minimally invasive medical care opened up the technical path of completing heart valve replacement by interventional method (representative product VitaFlow transcatheter aortic valve system). Compared with these business units with mature products, Minimally Invasive has begun to "plan the layout" of the treatment solution for heart failure, which is also an important pawn for the future layout of Minimally Invasive and the key to completing the closed loop of the big heart business.

2. Optimize iterative coronary medical devices, enrich and innovate the implantable product line-Lepu Medical.

Lepu Medical has built a rich product group of devices in the cardiovascular field:

1) Accelerate the industrial chain matching of coronary intervention devices. In 2019, Lepu medical coronary stent products achieved operating income of 1.53 billion yuan, a year-on-year increase of 23.3%; Supporting auxiliary consumables (balloon catheter, guide wire, etc.) realized an operating income of 260 million yuan, up 51.0% year-on-year. Under the background that most of the auxiliary PCI interventional materials such as balloon catheter guide wire are monopolized by foreign capital, Lepu Medical is the only R&D and manufacturing enterprise in China that can provide all the consumables for coronary intervention. At present, more than ten necessary consumables such as pre-expanded and post-expanded balloon catheter, PTCA guide wire, guide catheter, contrast guide wire, contrast catheter, sheath, Y valve, triple tee, pressure extension tube, pressure pump, ring handle syringe, pressure sensor and hemostasis compressor have all been mass-produced.

2) Coronary balloon products and NeoVas bioabsorbable stents are expected to form new growth points. In February 2019, NeoVas, an international second-generation bioabsorbable drug stent independently developed by Lepu Medical, was approved for listing in China, and opened a new era of PCI technology "intervention without implantation". In July 2019, the first-generation coronary balloon was approved by GMP for the first time. Three products of the second-generation drug balloon series are about to start clinical trials, and the third-generation rapamycin drug balloon technology has made breakthrough progress, and animal experiments will be carried out soon.

In addition, in recent years, Lepu has actively developed peripheral products of degradable and drug balloons based on the Group’s coronary stent and balloon platform technology, and its business scope has expanded from coronary intervention to peripheral intervention.

3. Layout of coronary artery, valve, nerve intervention and peripheral intervention-Lan Fan Medical.

At the time when the medical device industry entered the golden period of development, Lan Fan Medical continuously accelerated the overall layout of cardiovascular and cerebrovascular devices based on the leading edge of Baisheng International Cardiology Department:

In the field of coronary intervention: all kinds of stent products produced by Singapore Baisheng International are sold to more than 90 countries and regions around the world, with a sales volume of 400,000. At present, BioFreedom, a drug-coated stent of BA9? without polymer carrier, has been introduced into European and Japanese markets, and it is expected to be listed in the United States and China in the near future. From the perspective of stent technology, the upgrading of technology is still the theme of stent industry and the driving force of sales growth. The increase in the proportion of high-end stents such as BioFreedom and Excrossal, as well as the development of foreign markets, have helped to enter the new product bonus period. In addition, taking the cardiac stent as the fulcrum, we will enrich, expand and improve the product line combination related to PCI surgery, such as contrast guide wire, contrast catheter, guide wire, guide catheter, pre-expanded balloon, post-expanded balloon, puncture needle, arterial sheath and pressure extension tube.

Cardiovascular related product lines: Apart from coronary artery, valve, nerve intervention and peripheral intervention are also the tracks that Lan Fan Medical keeps cutting in. By continuously expanding and expanding related product lines such as valve, nerve intervention, peripheral intervention and drug balloon, the competitiveness of product portfolio will be enhanced. The capital is undoubtedly the quickest way for Lan Fan Medical to broaden the track. In June, 2020, Lan Fan Medical acquired the fifth manufacturer of TAVR in the European market. NVT’s main business is the research and development, production and sales of interventional valves for structural heart disease. Through the acquisition of TAVR, a gold track for medical devices, NVT officially entered the field of minimally invasive interventional structural heart disease therapy with broad prospects.

(C) the implementation of internationalization strategy to enhance the international market share of products.

1. Actively deploy the global mainstream market-minimally invasive medical care.

Since 2014, minimally invasive medical care has set its sights on overseas and accelerated the export of China native coronary stents to overseas markets. In 2019, the overseas business of minimally invasive medical drug-eluting stents achieved revenue of 160 million yuan, a year-on-year increase of 72.4%. Sales in 25 countries or regions and registration certificates in 13 countries or regions. Among them, Firebird2TM’s overseas revenue increased by 186.9% year-on-year, FirehawkTM’s revenue increased by 54.6% year-on-year, and it has been sold in several major European countries. In addition, the group has also submitted the application for registration of FirehawkTM stent to the Japanese medical device review and approval authority, and actively deployed the global mainstream market.

Figure 20 Sub-regional Income Ratio of Minimally Invasive Medical Care in 2019 (Source: Minimally Invasive Medical Annual Report)

2. Establish an international business department to increase the market share of international innovative products-Lepu Medical.

Lepu Medical put internationalization on the agenda after the first round of domestic drug collection in 2018, and proposed to further increase the market share of international innovative products. At present, the original foreign trade business and departments of all subsidiaries have been integrated, and the international business department has been established to strengthen the international influence on the upstream and downstream of the medical industry chain in the cardiovascular field. Explore the possibility of setting up R&D centers and production bases overseas. Overseas R&D centers have been planned to accelerate the clinical registration of innovative products (degradable stents, TAVR3.0, renal artery ablation, artificial intelligence ECG and artificial intelligence monitoring) in the world.

It is reported that Lepu Medical’s business revenue from abroad in the first half of 2020 was 870 million yuan, an increase of 320 million yuan compared with the whole year of 2019. Guo Tongjun, senior deputy general manager and secretary of the board of directors of Lepu Medical, said at the reception of listed companies that the company’s overseas market target remains unchanged, and the proportion of overseas market revenue will continue to increase to 20%-30% in the next 3-5 years.

Figure 21 Lepu Medical Internationalization Strategic Measures

summarize

National centralized procurement is not only a reshuffle of the cardiac stent industry, but also an impetus to the cardiovascular segmentation field. Heart stent enterprises still have a long way to go, but whether they are facing the "change" of the industry calmly or actively responding to the "turn" of the industry, there are undoubtedly two ways to go: First, strengthen the technological innovation and product iteration of heart stents in order to obtain new user markets; The second is to realize business diversification and risk hedging with the heart stent as the fulcrum.

Hehe Chengde Net reporter Li Ying

Spring returns to the earth, and everything revives. With the warm sunshine in spring, people take off their heavy winter clothes, while enjoying the spring scenery, they stretch their posture and keep fit. From the scenic pocket park and fitness green space to the well-equipped sports ground and gym, more and more fitness enthusiasts are beginning to sweat and enjoy the fun of spring fitness.

Take a brisk walk, kick shuttlecock and hit Tai Ji Chuan … Since the warm weather, Li Qingshan, a citizen, has been going to the Binhe Park near the community for exercise every day. "The weather is fine, and I no longer shrink from exercising. In the last two days, there have been more and more people in the park." In Li Qingshan’s view, going to the park to exercise can not only keep fit, but also make some new friends, which has become his "main business" since his retirement.

"Go, play ball!" On the morning of March 17th, xu feng, a sophomore studying in Hebei Normal University for Nationalities, met her classmates and went to the outdoor badminton court of Chengde Olympic Sports Center to play together. I thought it was early, but I didn’t expect the venue to be occupied by people. After consultation, they teamed up with two other college students to play doubles. Accompanied by wonderful smash, chop or clever high ball and drop ball again and again, four people played heartily and made an appointment to have another "killing" after class the next day.

At about 19 o’clock on March 18th, a passionate spinning course was going on in a gym in Shuangqiao District. Driven by the coach, with the intense rhythm, the students sweated like rain, and everyone was hooked after a class. As one of them, Ms. Dong is panting. "I just started to resume fitness today, and I still feel a little uncomfortable. I was lazy a while ago and gained a few pounds. I came to exercise after work today, which just reduced my fat." Ms. Dong joked: "Losing weight is secondary, and good health is the main thing."

In the park square, children chase each other with bubbles, and the elderly play musical instruments, sing and dance; On the street, running figures hurried by, and the sweat dissipated with the wind; On the basketball court, strangers get together to attack and defend each other, and experience the long-lost pleasure of sports … Another good year, the concept of national fitness is deeply rooted in people’s hearts, sports facilities for benefiting the people are constantly improved, and more and more citizens participate in sports and fall in love with sports, which enhances their sense of gain and happiness through joint construction and sharing.

　　Recently, the 2024 JD.COM 3C Digital Partner Conference was held in Beijing, and JD.COM issued the "2023 JD.COM 3C Digital Outstanding Innovative Brand Award", which was an important award of the year. The smart projection head brand Dangbei won this award for its consistent innovative concept and many innovative measures of products, together with well-known scientific and technological innovation brands such as fluorite, Iflytek and Xiaodi.

　　Innovative product technology

　　Dangbei breaks the rules and takes the lead in the industry.

　　It is understood that Dangbei, founded in 2013, is a large-screen Internet platform company spanning the whole ecology of software, hardware and operating system. In 2019, Dangbei successively released large-screen intelligent hardware products such as Dangbei Projection and Dangbei Box, and quickly established a series of product systems covering middle and high-end users, achieving rapid growth in hardware business and developing into the head brand of projectors and TV boxes.

　　In recent years, Dangbei has continued to grow at an alarming rate in the field of intelligent projection, especially laser projection, winning the head of the middle and high-end intelligent projection market, and has already occupied more than half of the laser market share. In other words, for every two laser projections sold, two are Dangbei projections.

　　In 2023, Dangbei actively updated its intelligent projection product line, releasing such heavyweight products as Dangbei X5 flagship laser projection, Dangbei D5Pro thin laser projection, and Dangbei super full-color laser projection X5 Ultra.

　　Among them, Dangbei X5 Ultra is equipped with super panchromatic laser technology, which is the successful landing of ALPD5.0 laser source in the field of home projection. When Beix5 Ultra innovatively combines six kinds of light sources, learning from each other’s strong points, it perfectly avoids speckle and dispersion, and at the same time, it breaks through the technical bottleneck of pure three-color laser light source or pure three-color LED light source, and solves the problem of light source selection that has plagued users for a long time in one fell swoop, becoming a landmark product in the industry.

　　In 2023, 35.5% of the shipments of household laser projection soared, and authoritative organizations predicted that laser projection will also see an increase of 42.4% in 2024, and Dangbei contributed as a brand of laser projection head.

　　Constantly expand new categories

　　When TonyPadGO girlfriends become a new growth engine

　　In addition to projection products, Dangbei also expanded its new category in 2023 and released Dangbei PadGO girlfriends machine. Known as the "walking super big tablet", Dangbei PadGO is equipped with Dangbei OS, adopts MTK Genio 1200 flagship chip, and has 8+512GB of large storage, which is not stuck and smoother. Whether it’s fitness and entertainment, or learning to work, Dangbei PadGO girlfriends machine can become the best 24-hour life partner. With its superior product strength, Dangbei PadGO Girlfriend Machine quickly gained a foothold in the market and topped the sales list of 4K Girlfriend Machine in the month of release. As a result, Dangbei PadGO girlfriends machine has also become a new growth engine of Dangbei.

　　Dangbei OS is also a very representative product of Dangbei. This operating system, which is called "big screen iOS" in the industry, has the characteristics of "light, fast and free", which is not only found in all hardware products of Dangbei, but also adopted by world-renowned manufacturers such as Samsung, Sony and LG, and won the German Red Dot Award.

　　It is worth mentioning that it coincides with the first year of AI. As an innovative technology brand that always stands at the forefront of intelligence, Dangbei took the lead in accessing Baidu’s "ERNIE Bot" big model on the girlfriends machine, which made Dangbei PadGO girlfriends machine have a more AI-tech product experience.

　　Whether it is to innovate the big-screen operating system Dangbei OS, or to boldly enter the intelligent projection track, or to launch a new product of Dangbei PadGO girlfriends machine, Dangbei’s development concept is very suitable for the positioning of "innovative brand" and it is natural to win the "Outstanding Innovative Brand Award". In 2024, when Dangbei pursued victory, it appeared at CES at the beginning of the year, and launched Dangbei Atom, the world’s first Google TV? intelligent laser projector, and displayed the product layout of the whole line, which made China Zhizao stand on the international stage, attracting extensive attention from domestic and foreign media. There are even more rumors that Dangbei will release a variety of intelligent hardware this year, which will bring revolutionary innovation to the industry in terms of product form and technology research and development, and further activate the smart projection, smart box and girlfriends category market.

　　If the sun rises, the future can be looked forward to. We expect that this senior "innovative brand" who just celebrated his tenth birthday will bring more surprises in 2024!

Author | Gu Han

Editor | Li Chunhui

　

In just a few years, short video has become a daily life of modern people, and naturally it has become a position that major Internet giants will never give up. With the expansion of the user scale and the continuous entry of new players, the content of short videos is constantly seeking to upgrade. From the concept of Chinese video to micro-integrated water testing, the current trend is more clear:Each family invariably turned their eyes to the miniseries.

　

During the Spring Festival, Tik Tok, Aauto Quicker, Tencent Microvision and other platforms have launched a series of new short plays, which are rich in themes and well-made, which is enough for the short plays to slowly take off the "earthy flavor" label. However, among all the youthful handsome men and beautiful women dead ringer, it is a bald uncle who attracts the most attention of Hard Candy Jun.

　

This "Glowing Uncle" was jointly created by Baidu’s good-looking video and Mahua FunAge, starring "ex-husband brother" Du Xiaoyu, focusing on a wide range of social hot topics with the theme of middle-aged crisis, family and marriage, aiming to make the audience laugh and cry more rewarding. As a good-looking video, the drama was launched on February 22, 2021.

　

Compared with the cool feeling and love women, which are common in the short drama market at present, uncle’s short plays, which are so unconventional, can brush out a super sense of existence. Is it because of missing short drama types or the right medicine for short video users?

　

If the long video online drama has formed its own type law: the explosion is scheduled to be a big production of ancient dolls, the top price-performance ratio is a sweet pet drama, and the word-of-mouth dark horse is a suspense drama.So what is the "light of genre" of short plays?

　

blaze a trail

Let the neglected "uncle" shine

　

"I’m Du Xiaoyu. I’m a good employee in the company. At home, I’m a good husband and father. Today, I’m going to have a highlight moment in my life …" With the voice-over, the scene flashed between the tea room, the office, the dining table, the bedroom and the annual meeting.

　

This is the title of "The Glowing Uncle". In just over ten seconds, the identity of the hero has been clearly explained:Middle-aged people, married with children, submit to humiliation, looking forward, but still have expectations for life.

　

Nowadays, under the intangible cultivation of short videos, short plays become shorter and more pithy, and an episode often has only one theme, instead of a collection of paragraphs. For example, the first episode of "Glowing Uncle" is called "The True Meaning of Masters". Under the material temptation and competitive pressure of modern society, there are always people who yearn for success but are unwilling to pay. A batch of successful training that sells anxiety and advocates "crash" comes into being and harvests "IQ tax". The opening of "The Glowing Uncle" is directed at this social phenomenon.

　

The "master" image in the play can be said to be very typical. Dressed in a double-breasted shirt, he strung his hands together, telling Brother Xiao’s demon to whisper "understand the applause". When the hero asked for help, he was as warm as the spring breeze, and when he cheated money, he turned his head and pulled black. The protagonist was skeptical when listening to the lecture, but refused to think independently when he actually encountered setbacks. He couldn’t help but want to ask for help. Finally, he suddenly woke up when he saw the police uncle take the master away. This experience is also very real.

　

It is not difficult to see that it is not only the difference between horizontal screen and vertical screen on the surface, but also the difference in team source and texture. The concept of the topic of "Glowing Uncle" has already shown obvious differences from the market. It is not a cool drama in the style of Long Aotian’s web, nor is it a simple repetition of funny scenes in life, or a scratch on hot topics on the internet, but it has actually fallen into the real life of the audience, with certain humanistic care and value output.

　

We should know that for a long time, the drama market has always been female-oriented, or deliberately "flattering" and naturally speculating and catering to the preferences of "Generation Z", and middle-aged roles are often marginalized and stereotyped. Few dramas can truly describe the distress of middle-aged men peacefully and grounded, and often use too much force. Together, they are green hat topics or forcibly re-take the road of youth, making middle-aged people silent and young people want to vomit.

　

Included in short video dramas, the first popular themes are also younger and more online, such as antique, sweet pet and fantasy. But in fact, the data shows that compared with long videos, the short video market is more balanced between men and women, and even the proportion of men is slightly higher than that of women.In fact, short video dramas don’t have to follow the old road of long dramas, and continue to pursue youth and high value while ignoring the needs of middle-aged users.

　

Throughout the Spring Festival mini-drama, there is Jin Jing with 20 boyfriends in Tik Tok on the left, and a micro-vision on the right to push the ancient sweet pet to celebrate the New Year. The beautiful video "The Glowing Uncle" is like a simple "mudslide", which is risky to some extent, but it will not open up some new ideas for the market.

　

Join hands with Mahua FunAge.

Go deep into the middle-aged hinterland

　

However, why does this drama dare to choose a middle-aged protagonist and achieve such a degree of completion? We should also talk about the two major producers behind the scenes, good-looking videos and Mahua FunAge.

　

Let’s talk about the platform’s good-looking video. Perhaps today, people’s search is no longer just a choice of search engines, but it still inherits the spirit of "Baidu, you will know" and is loyal to those old netizens who grew up with Baidu.Positioning in the pan-knowledge video platform, serving the "social backbone" aged 25-40.

　

This group of people covers the core labor force in society, and their work and family occupy most of their time and energy, which has created their more precise and simple use demands. But it is precisely because of this that they can’t "vote" in the way of consumption and expression like Generation Z, thus becoming the "silent majority" on the Internet. There have not been many Internet products around them for a long time, and there are also huge dividends to be tapped behind these people.

　

Good-looking video selection provides valuable content for this group. In December 2020, on the basis of insight into the new trend of short video content consumption, the brand of good-looking video was upgraded, and a brand new slogan of "easy and rewarding" was released, and it was announced that it would continue to build more extensive knowledge content. Its self-made business is carried out under these premises, and the content tonality of entertaining is also determined.

Obviously, the choice of uncle as the protagonist is determined by the mainstream user attributes of the platform in addition to the consideration of differentiation. In this way, Mahua FunAge is indeed the most ideal partner for watching videos.

　

When many people think of Mahua FunAge, their first reaction may be the face of Shen Teng, the "national bad uncle". Whether it’s those hot drama works, Spring Festival Evening skits with classic packages, or explosive cinema films such as goodbye mr. loser and Shame Iron Fist, Mahua FunAge is very good at exploring the desires and sufferings of middle-aged men from the perspective of men, dispelling them with sharpness and laughter, and arousing the audience’s resonance, while the works such as Aunt Li Cha, with young actors as the main coffee, are barely performed.

　

In 2020, the epidemic hit the offline industry in an all-round way, and Mahua FunAge stepped up the layout of online content and entered the field of mini-dramas. As a star team with film-making ability, comedy creative talents and hundreds of signed actors, Mahua FunAge quickly got olive branches from all parties, from the traditional video platform Youku (I didn’t expect it, my brother offended) to the short video giant Aauto Quicker (Today’s menu really wants to be together) until this beautiful video.

　

In previous attempts, Mahua FunAge basically complied with the trend of short drama market, starring young newcomers and telling the hilarious interaction between couples and brothers.However, as in the film field, these attempts failed to make Mahua FunAge famous in the short play market. Obviously, The Glowing Uncle is more in line with the audience’s impression of Mahua FunAge.

　

From this point of view, although the positioning of the people and the pursuit of knowledge in the short drama market seem to be taking risks, for Good Video and Mahua FunAge, it is a cooperation in each other’s comfort zone. On the topic of young and middle-aged people, both sides are veterans, and naturally they understand how to start from the pain point and seize the users. Judging from the results, this "atypical entertainment" attempt jointly promoted by both sides is successful.

　

It is imperative to upgrade the miniseries.

Fill the value gap for entertainment

　

At this stage, for good-looking videos, project profitability is not the main consideration. "The core still lies in the construction of the whole pan-knowledge content ecology."Li Min, head of good-looking video content operation, said.

　

"Good-looking videos made a brand upgrade at the end of last year and put forward the values of’ Save Time’. Therefore, the content we do can bring users a sense of value and gain, which is our main consideration. From the internal system of Baidu, we have a very rich knowledge and content reserve.So the problem we have to solve now is how to lead the content creation of short plays from the perspective of pan-knowledge, rather than following the trend of entertainment.. "Li Min told hard candy gentleman.

　

Based on the actual crisis that middle-aged people will face in the workplace, marriage and family, The Glowing Uncle is developed in combination with social hot topics, and finally outputs values in an entertaining way, instead of simply entertaining the audience with jokes, which is a faithful reflection of the pursuit of this content.

　

Moreover, although the protagonist focuses on the middle-aged group, many topics involved, such as intergenerational relations, family education, neighborhood, and workplace problems, are actually resonated by everyone and have certain universality. They don’t really exclude young audiences, but hope that all audiences can benefit from it.

　

In addition, although "Glowing Uncle" is made by Mahua FunAge, which is out of the category of PUGC, the good-looking video also hopes that it can better integrate into the whole platform ecology and interact with other pan-knowledge creators on the platform organically and deeply. It is reported that the high-quality creators on good-looking videos such as "Talking about Travel in Tiancheng" and "Fitness in Wei Wei" are all participating in this short play. The main creator combined with the author’s characteristics to create a plot for him, giving the creator more opportunities to go out of the circle while delivering the content of the platform.

　

"Now many creators already have the qualifications of stars, but the audience is relatively narrower. But their talents and the impact they can bring, I think there can be more display. " Li Min said that good-looking videos have been thinking about what kind of boutique self-made programs should be used to carry the platform creators. "In the future, they will meet with you in different programs and even make them better IP."

　

"Good content has no upper limit for us to invest." Li Min told Hard Sugar Jun that not only is there no limit to the number, but they are also considering other forms of programs such as long dramas and celebrity interviews, and making diversified content layout around the universal knowledge and valuable core positioning. In Li Min’s view, the key is not the timing of entering the market, but whether the content is suitable for the platform and whether it is high-quality enough.

　

As Hard Sugar Jun discussed earlier, according to the situation that major platforms are heavily subsidized, free reading platforms and traditional film and television companies are entering the market one after another, it is imperative to upgrade micro-short dramas. Who can take the lead in breaking through the profit model and content bottleneck, find out the vertical content that conforms to their own content tonality, and avoid falling into the deadlock of homogenization, who is more likely to run ahead.

　

Mahua FunAge, the master creator, appreciates the "alternative" persistence of good-looking videos in content."In the era of fragmentation, more and more people hope that they can use their time to fill the gaps in knowledge, and valuable videos will become a growing trend."

　

When short videos are mostly simple and straightforward, good-looking videos that are full of care for old netizens in the PC era insist on valuable and rewarding content. Isn’t this a new and differentiated idea?