分类: sangna
Sweet and sour, fresh on the market, why does Wulian Big Cherry come out of "Sakura"?
"On such a cold day, it’s beautiful to eat a sweet and crisp fresh cherry!" Dehua Zheng picked the red cherries and carefully put them in the picking basket.
After the heavy snow and solar terms, it is freezing in the north. In the fruit tree base camp of Songjia Village, Hubu Township, Wulian County, Dehua Zheng, the person in charge, was busy picking and selling big cherries, and the sales price per catty reached 280 yuan.
In recent years, Wulian County, a big fruit county, has continuously improved the development level of cherry industry and extended the industrial chain through the innovation of cultivation management technology, and embarked on a road of integrated development of primary, secondary and tertiary production of big cherry.
Mature before winter, and big cherries seize the market opportunity in winter.
Open-air cherry was listed in May and June, and most of the large cherries planted in conventional greenhouses were listed in March and April. At the beginning of December this year, the big cherry in Songjia Village, Hubu Township, Wulian County has matured.
"The key to the early listing of big cherries is to promote dormancy and heat up early. After several years of exploration, the technology in this area is becoming more and more mature, and the time to market is advanced year by year. " Dehua Zheng said.
Cherry has been planted in Dehua Zheng for many years. In the autumn of 2020, he planted large cherry in the fruit tree base camp in Songjia Village. In the spring of 2021, explore the planting technology of big cherry in the early market. At that time, there was no temperature control equipment suitable for cherry greenhouses in the market. Based on years of planting experience, he thought about it himself and contacted the manufacturers. After repeated deliberation with the manufacturer, a set of greenhouse temperature control equipment with cooling, heating and dehumidification was finally made. At the beginning of January 2022, greenhouse cherries were successfully listed before the Spring Festival.
In December, the big cherry in the planting base of fruit tree base camp in Hubu Township, Wulian County has matured and listed.
After cherry picking in greenhouse in January this year, Dehua Zheng began to ponder how to continue to go public early. In June, measures such as artificial defoliation, cooling and dormancy were taken, and in September, temperature and fertilization were carried out to promote the germination and flowering of big cherry. Although the temperature fluctuated greatly in late autumn and early winter this year, it did not affect the cherry.
"Open-air cherries in April and May generally take 45 days to grow from fruit setting to harvesting. Our cherries are properly cooled during the planting process. They bloom and set fruit in early October, and the growth period is extended to 60 days, which is sweeter than the big cherries in summer. " Dehua Zheng said.
At present, the planting base has reached 600 mu, and there are 70 high-standard greenhouses. Through reasonable regulation, cherries are listed from the end of November to the end of June of the following year.
Changing the planting tradition, the northern fruit can also be planted in the south.
Wulian County, with abundant sunshine, excellent soil quality and beautiful ecology, is one of the key cherry producing areas in Shandong Province. The specific geographical environment and soil conditions have created the unique qualities of Wulian cherry, such as big and gorgeous, thin skin and small core, sweet and juicy taste.
It is understood that in the past two years, the protected cherry industry in Wulian County has developed rapidly. The local agricultural and rural departments, in conjunction with universities, research institutes and industry experts, have carried out in-depth research on cherry industry technology, experimental demonstration of new technologies and transformation of scientific research results, and continuously improved the scientific and technological level of the cherry industry.
Dehua Zheng believes that the technology of early listing of cherry in greenhouse can increase the planting benefit of big cherry several times, and the related technology has great promotion value.
Du Guiying, a senior agronomist in the second crop division of the Agricultural Technology Extension Service Center of Wulian County Agricultural and Rural Bureau, said that stone fruit trees such as big cherries need a certain amount of cooling capacity for normal flowering and fruit setting. Usually, the cooling capacity of big cherry reaches 700-800 hours below 7℃. Many northern fruit trees are not suitable for planting in the south because the southern region can’t meet the cold demand. With the maturity of relevant control technologies, northern fruits such as big cherry can also be planted in the south, which is expected to realize "northern fruit planting in the south".
In recent years, Wulian County, in conjunction with relevant scientific research units, has been exploring new techniques for greenhouse cultivation of big cherry.
At present, many new techniques have been explored in the big cherry planting base of fruit tree base camp. Most common cherries are planted directly after leveling the ground, but ridging cultivation is adopted here, so that all three sides can breathe freely, which is more conducive to root respiration and can quickly increase soil temperature. In addition, there is also a limited root growth planting mode, which will control the flourishing growth of branches and leaves to a certain extent, promote the differentiation of flower buds and improve the fruit setting rate.
Open up the whole industrial chain of cherries and enhance brand influence.
At present, the area of cherries in Wulian County is 81,000 mu, with an annual output of 22,000 tons and an annual sales income of nearly 300 million yuan. In 2013, "Wulian Cherry" was successfully registered as a national geographical indication certification trademark, and in 2018, "Wulian Cherry" became a national geographical indication registration protection product.
When big cherries are on the market in May and June, high temperature weather often occurs, and big cherries mature rapidly. If they are not sold in time, it is easy to form rotten fruits. In recent years, Shandong Lufeng Ecological Agriculture Co., Ltd. in Wulian County has explored a number of patented technologies, such as quick freezing, quick thawing and juicing, which effectively solved the problem of deep processing of big cherries. Especially in the middle and late stage of local cherry ripening, the local cherry is purchased at the reserve price and then further processed.
"As long as it is not rotten fruit or insect fruit, Lufeng Company will open its acquisition in the middle and late stage of cherry harvesting." Wu Peicai, a cherry grower in Jiaogezhuang Village, kou guan zhen, Wulian County, said.
In recent years, Wulian County has explored a variety of new cultivation methods of big cherry.
In recent years, cherry has also become a "catalyst" for Wulian County to promote the integrated development of beautiful countryside, global tourism and rural construction. The cherry planting area in Doujiataizi Village, Songbai Town, Wulian County has reached 600 mu. From the peach blossom in KINOMOTO SAKURA in late March to the open-air cherry market in June, tourists are coming in an endless stream. In the past five years, this small mountain village with only 75 villagers, relying on the cherry industry, has continued to expand rural tourism and become the first scenic village in Shandong Province. At present, there are 12 homestays in the village, and the annual tourism income exceeds 10 million yuan.
At present, more than 80% of the fruit projects in Wulian County have integrated leisure tourism, sports and other elements, and successfully established a national demonstration county for leisure agriculture and rural tourism.
Since 2022, Wulian County has implemented the cherry geographical indication protection project, standardized the cherry production, selected the catchy slogan "Sweet and sour, Happy Lianlian", further created the main image of Wulian Cherry regional public brand +IP image, and unified packaging and promotion of Wulian Cherry, which enhanced the influence and competitiveness of Wulian Cherry brand.
Mass Newspaper and Rural Mass Reporter Li Wei Correspondent Yue Dekun Sun Yufeng Chen Wenxin
Comment immediately | Suzhou Zoo dug up the old version of A Dream of Red Mansions? Why do old rumors become fine?
Running goal in 2023: 5km running for 15 minutes!
At the beginning of 2022, at the age of 40, I set a goal that I didn’t even dare to think about before: in 2022, 10km ran for 35 minutes!
Then this whole year, I basically gave up all other things, including all kinds of study and street fitness, and devoted all my time and energy to the only thing of running.
The reason why I set such a seemingly outrageous goal is because no one can run 10km for 35 minutes when I see those people who keep laughing at my slowness.
In other words, as long as I can do it, I can annihilate all these little people directly!
And I also found that these people who laugh at others’ slowness everywhere are just runners who have a little talent for running but don’t understand scientific training methods at all.
Therefore, I also look down on them from the bottom of my heart!
If I put enough effort into running, with my earnest efforts, I should be able to completely narrow the differences in talent, and it should be inevitable to wipe out these little people who only laugh at people with poor running talent to brush their sense of existence!
In contrast, my average pace was only 6:42/km, and the fastest speed of running 5km was about 25 minutes.
Then, after all kinds of training and attempts this year, the progress is as follows:
1)1km,3:50,2022.07.31
2)5km, 23:08 (average pace 4:37), May 31, 2022.
3)10km, 52:20 (average pace is 5:14), September 20, 2022.
4)400m, the fastest pace is 3:30/km.
5)200m, with the fastest pace of 3:00/km.
But the end result is a complete failure!
Although there is nothing wrong with the general direction and thinking,
The main problem is that,Your motor nerves are far worse than you think.
Specifically, all kinds of injuries continue.
I believe that countless failures in 2022 will certainly not be just a waste of effort.
On the contrary, the previous 99 failures just screened out the most likely successful path in the last time.
Therefore, it is very likely that my running performance will advance by leaps and bounds in 2023.
Run 20 minutes in 5km (average pace is 4:00)
If I hadn’t won the COVID-19 recently, I would have tried my best to score 20 points in 5km before the end of the year.
5km running in 17 minutes and 30 seconds(Average pace is 3:30)
There is something wrong with the previous idea. We should not directly challenge 10km, but fix 5km first, and then 10km will naturally come naturally.
This is a 100% achievable goal, and I am full of confidence in it.
5km run into 15 points(Average pace is 3:00)
This is a challenging goal, and there is no full confidence at present, because it may exceed its own talent limit.
However, I will do my best towards this goal and try my best to exert my greatest potential.
Yuanxiao is not suitable for breakfast. How to eat delicious Yuanxiao?
Every Lantern Festival, that is, on the fifteenth day of the first month, there are all kinds of Yuanxiao, glutinous rice balls and rice cakes. I don’t know what to do. In fact, these Yuanxiao are mainly made of glutinous rice. The common glutinous rice is white and purple, and their nutritional components are basically similar to rice. Every 100 grams of glutinous rice contains about 7 grams of protein, 75 grams of carbohydrates and various vitamins. Yuanxiao and Tangyuan with different flavors are made through processing and ingredients, but their nutritional value is much higher than that of ordinary rice flour.
Yuanxiao is not suitable for breakfast.
The main component of Yuanxiao or Tangyuan is glutinous rice flour, which contains high carbohydrate, while the stuffing is mainly pure sugar and fruit, plus a large proportion of vegetable oil or animal oil, which has high nutrition and calories.
Many people like to eat Yuanxiao as breakfast, which is not desirable. Li Yanling explained that in the morning, people’s gastrointestinal function is the weakest, and the main raw material of Yuanxiao skin is glutinous rice, which is highly viscous and difficult to digest. Once eating too much, it will cause pantothenic acid, heartburn and nausea. In addition, try not to eat Yuanxiao before going to bed, otherwise it will lead to bloating.
When is the best time to eat Yuanxiao and Tangyuan except for breakfast and before going to bed?
Experts suggest that it is best to eat between meals, 4 to 8 at a time. While eating Yuanxiao and Tangyuan, you can’t eat other foods with high sugar content. It should be noted that when eating Yuanxiao and Tangyuan, you should nibble slowly to avoid being scalded or choking your throat or trachea, causing injury. In addition, don’t eat cold Yuanxiao and fried Yuanxiao.
After eating Yuanxiao and Tangyuan, it is best to take a walk, do exercise, facilitate gastrointestinal peristalsis, promote digestion, or eat some food that helps digestion. Chinese medicine believes that hawthorn has the effects of eliminating stagnation, astringing and stopping dysentery, promoting blood circulation and removing stasis. When eating Yuanxiao with hawthorn, it can help digestion and guide stagnation, which is beneficial to digestion. In addition, you can also eat some Jianwei Xiaoshi tablets and yeast tablets to help digestion.
What is the best match for Yuanxiao?
Yuanxiao is made of sticky glutinous rice, and with compound stuffing, it is not easy to digest, so it’s okay to eat less. It is suggested that Yuanxiao should be accompanied by some digestive foods, such as hawthorn, barley wort, dried tangerine peel, raw radish and so on. Especially, raw radish contains mustard oil and crude fiber, which can promote gastrointestinal peristalsis, eliminate stagnation, relax the stomach, help to discharge waste in the body, and also reduce the absorption of oil.
Also remind: although Yuanxiao is delicious, it should be moderate, not for everyone. Patients with diabetes, kidney disease, chronic pancreatitis and cholecystitis should not eat it, especially Yuanxiao, which is processed with sweeteners. Diabetic patients should also consider the total carbohydrate control.
Yuanxiao’s "Original Soup into Original Food"
After eating dumplings and cooking noodles, people often have a sentence to remind you not to throw away the soup. In fact, from a nutritional point of view, it is more extensive than "original soup to original food". How about eating Yuanxiao?
When eating Yuanxiao, don’t forget to "eat the original soup". Glutinous rice flour contains more water-soluble vitamins, such as vitamin B1 and vitamin B2, which are very important to human health. During the cooking process, some of them are dissolved in the soup. According to the determination, 45%-50% of the vitamin B1 is lost, and most of them are dissolved in the soup.
Vitamin B1 can promote the synthesis of acetylcholine in human body, thus ensuring normal gastrointestinal peristalsis and digestive gland secretion. If lacking, it will directly affect the normal digestion, absorption and utilization of the human body. In addition, people also consciously use vegetable juice and other methods to add more food to the soup. In order to obtain nutrients more effectively, don’t forget to eat Yuanxiao soup.
Who should not eat Yuanxiao?
Diabetic patients: The sugar content of Yuanxiao is high. If patients covet the delicious food, their blood sugar will rise sharply, which will not only aggravate their illness, but also induce ketoacidosis.
Patients with ulcer disease: Eating Yuanxiao can increase gastric acid secretion, aggravate the stimulation to ulcer surface, and even induce gastric bleeding and gastric perforation in severe cases.
Gastrointestinal dysfunction: Yuanxiao is made of glutinous rice flour, which is sticky and difficult to digest. After eating, it can lead to stomach pain, bloating, belching, acid reflux and even diarrhea.
Patients with acute gastroenteritis: The patient’s gastrointestinal tract is in a state of congestion and edema. Patients should eat some digestible foods such as rice soup and lotus root starch. Eating Yuanxiao will increase the burden on the gastrointestinal tract.
Patients with high fever: The gastrointestinal tract of patients is relatively inhibited when they have fever, so they should eat some easily digestible food such as liquid food, otherwise it will aggravate the condition.
Patients with hypertension, hyperlipidemia and gout: These patients are in danger of aggravating their condition by eating Yuanxiao, so it is advisable to eat less.
Early recovery from a long illness: At this time, although the patient’s appetite has improved, his digestive function is still weak, and excessive consumption of Yuanxiao is not conducive to recovery.
Old and infirm people: these people have decreased digestive function and lost teeth, especially the old people’s swallowing reflex is relatively slow, which may cause the Lantern Festival to get stuck in the throat due to rapid swallowing, leading to breathing difficulties and even suffocation and death.
Infants and young children: Children’s digestive function is weak, and their swallowing reflex has not been fully developed. Therefore, when eating Yuanxiao, they should not eat it whole. They should be divided into 1/4, and then eat the second bite after eating one bite. Be sure to chew slowly in case something goes wrong.
Four tips for cooking Yuanxiao.
Under boiling water: After the water is boiled, put the Yuanxiao into the pot, gently push it away with a spoon, and let it rotate for several weeks without sticking to the pot wall.
Slow fire cooking: after the Lantern Festival floats, quickly switch to slow fire. Otherwise, the Lantern Festival keeps rolling, and it is hard to eat when cooked outside.
Point cold water: during the cooking process, add a small amount of cold water every time the pot is opened, so as to keep the Yuanxiao in the pot in a rolling state. Boil the water for two or three times, then cook for a while, and you can eat it. The dumplings cooked in this way are soft and hard, sweet and sticky.
Cooking in time: the glutinous rice flour with raw Yuanxiao has more water content, which will deteriorate if it is left for a long time, and it is easy to boil when it is frozen. It is best to cook and eat the Lantern Festival now, and don’t leave it for more than 3 days. Once the color of the Lantern Festival is changed, it can’t be eaten. Now buy quick-frozen Yuanxiao should also be eaten in time, it is best not to store it for more than a week.
In addition, when tasting Yuanxiao, whether it is boiled or fried, it should be cooked thoroughly. When frying Yuanxiao, it’s best to stick some holes in it to prevent it from bursting and scalding.
Experts elaborate on the origin of Lantern Festival customs
On February 16th, all kinds of festive Lantern with distinctive features on the streets of Suzhou were deeply favored by people. Xinhua News Agency (photo by Wang Jianzhong)
Xinhuanet Tianjin, February 20th (Reporter Zhou Runjian, Cai Yugao) On the 21st, the 15th day of the first month is the traditional Lantern Festival in China. According to experts, many customs of the Lantern Festival, which has a history of more than 2,000 years, have unique origins.
Zhao Zhi Heng, director of Tianjin Astronomical Society, said that the Lantern Festival began in the Western Han Dynasty. After putting down the "Zhulu Rebellion", Emperor Wen of the Han Dynasty deeply felt that peace and prosperity were hard-won, and designated the 15th day of the first lunar month, the day of quelling the rebellion, as a day of having fun with the people. In ancient times, the first month was also called "January" and the night was also called "Xiao", so the Chinese Emperor designated the fifteenth day of the first month as the Lantern Festival. Later, Sima Qian created the taichu calendar, and listed the Lantern Festival as a major festival.
Zhao Zhi Heng said that solve riddles on the lanterns is a unique literary form with national style in China. It originated from folk riddles, which prevailed in the Three Kingdoms period. In the Southern Song Dynasty, riddles became a way of playing in the Lantern Festival. People tie riddles to colorful lanterns for people to guess and shoot, which is called "lantern riddles". After the Ming and Qing Dynasties, lantern riddles have developed into an indispensable form of recreational activities for urban and rural people in the New Year Festival, especially the Lantern Festival.
On the fifteenth day of the first month, in addition to lanterns and solve riddles on the lanterns, there are also folk customs such as playing with dragon lanterns, dancing lions and walking on stilts.
Zhao Zhi Heng introduced that "playing dragon lantern", also known as "dragon dance" and "dragon lantern dance", is a unique traditional folk entertainment activity in China, which was quite common in the Han Dynasty and more common in the Tang and Song Dynasties. Through the continuous processing and creation of folk artists, "playing with dragon lanterns" has now developed into a folk dance art with perfect form, considerable performance skills and romanticism.
Lion dance is a traditional folk sports activity, which originated in the Three Kingdoms and prevailed in the Southern and Northern Dynasties. Lion dance can be divided into "northern lion dance" and "southern lion dance" in China. Nowadays, lion dance not only appears in festive festivals, but also enters the stage. As an acrobatic festival, lion dance is deeply appreciated by Chinese and foreign audiences.
"Walking on stilts" was originally an ancient folk dance in China. Performers in disguise step on wooden stilts three or four feet high and hold fans in their hands for rhythmic dancing. There is a record of stilts in Liezi Shuofu, which was very popular in Tang and Song Dynasties.
Editor: Liu Li
The Nanjing Net Car Driver Examination is tightened only because the candidates are "not concerned"
CCTV News:Since the Nanjing Network Car Driver Qualification Examination started on February 27th, there have been many cases in which candidates make-up exams or are absent from exams, thus wasting a lot of examination resources. Nanjing traffic department had to change the examination rules from June 1st. Candidates who miss the exam in the future or fail the first make-up exam will have to wait two months before they can apply for the exam again.
Nanjing’s new online car policy stipulates that those who sign up for the online car driver test can choose their own test time and take the test for free through WeChat after passing the examination by the transportation and public security departments.
As of May 24th, more than 10,000 people in Nanjing have submitted their applications for the examination. Although the transportation department has arranged the examination at full capacity, up to now, only more than 2,400 people have passed the examination and obtained the qualification certificate.
Because it was previously stipulated that the exam was free and the time was optional, many people didn’t pay attention to it. Some people tried their luck without reading any books, and they kept applying for make-up exams if they failed the "naked exam". Some people don’t take the exam for no reason, wasting the resources of the exam. Therefore, starting from June 1st, the transportation department made changes to the rules of the online car driver test, and in the short term, candidates can’t take the make-up test many times. If you fail the first exam, it is usually arranged to make up the exam at the same time next week. If you still fail the make-up exam, you can’t apply for it for two months.
In addition, the transportation department also found that a few candidates cheated or even found someone to take the test during the examination. Once this kind of situation was discovered, not only the results were invalid, but the candidates were not allowed to apply for the online car driver test again within one year.
The New Deal of Nanjing Online Car Rental stipulates that the transition period for handling relevant documents for online car rental and its drivers will end on July 19th this year. This also means that after July 19, those who have not obtained the qualification certificate of the network car will not be allowed to continue to engage in the network car service until they obtain the relevant documents, otherwise they will face penalties. (CCTV reporter Wu Rui)
Daily skin care notice | Qingsong, the leader of beauty OEM, lost money for 3 years. Blue Moon only sounded the profit warning because of high marketing expenses?
Source: Sina Securities
Produced by: Sina Finance Research Institute of Listed Companies
Author: New Consumer Proposition /cici
On January 31, the A-share 2023 annual report was announced, and the listed companies with excellent and poor performance in the daily chemical skin care industry were unveiled, and the industrial prosperity was unobstructed. Among the listed companies in the skin care and daily chemical industry that we are concerned about, a total of 6 companies have issued performance forecasts, and 4 listed companies have pre-increased, namely Jinbo Bio, Freda, Marubi and Shuiyang; There are two listed companies whose performance forecast "sounded the alarm" in 2023, namely Blue Moon Group and Qingsong Shares.
Among them, Qingsong Co., Ltd., as the leading OEM of beauty and skin care, has weak profitability, and its main body of cosmetics business is Northbell acquired at a high premium, thus forming a huge goodwill. After the performance commitment period, Northbell’s "performance changed dramatically" and suffered successive losses in 2021-2022, which also led to huge goodwill accrual in 2021 and 2022. It is worth noting that in 2023, Northbell’s revenue declined and its net profit continued to lose money, which is also the fundamental reason for the sluggish performance of Qingsong.
For Blue Moon Group, the market leader of household cleaning care, we think that the fundamental reason for its performance loss is still the serious product homogeneity and the channel expansion that is less than expected, and the marketing expenditure is greatly increased or secondary.
Why is it difficult to make money in the upstream of the foundry leader Qingsong?
Although the daily chemical skin care foundry is located in the upstream link of the cosmetics industry chain, it is often a section with weak profitability in the industry chain, which is closely related to the low bargaining power and high production cost of the foundry. Among all the listed companies of daily chemical skin care that released the performance forecast, only Qingsong Co., Ltd., the foundry leader, continued its performance loss.
The original core business of Qingsong Co., Ltd. mainly includes beauty OEM and turpentine processing. At the end of 2022, the company completed the divestiture of turpentine deep processing business, and the company’s main business structure also changed to cosmetics business. The company’s main income and profits were concentrated in cosmetics business.
In 2023, after the divestiture of turpentine deep processing business, the company’s performance did not bring many surprises to investors. It is expected that the annual revenue will decline and the net profit will continue to lose money. Specifically, the company expects to achieve a total revenue of 1.9-2 billion yuan in 2023, which is expected to decrease by 31.44%-34.87% year-on-year; The loss of net profit attributable to shareholders of listed companies is 50-63 million, and the loss of net profit not attributable to the mother is 48-61 million. The net profit attributable to the mother and the net profit not attributable to the mother are still struggling in the whirlpool of losses.
The main body of cosmetics business of Qingsong Co., Ltd. is Northbell. Northbell is mainly engaged in cosmetics ODM business, and its main products include masks, skin care products, wet wipes, etc. Its cooperative domestic brands cover many well-known brands of skin care and daily chemical listed companies, such as Perfect Diary under Yixian E-commerce, Winona under Betaine, etc. The cooperative listed companies include shanghai jahwa, Freda, Huaxi Bio, Betaine, etc.
Although it cooperates with a number of big brands, Northbell’s own profitability is not strong. In 2019, Qingsong acquired 90% equity of Northbell at a price of 2.43 billion yuan, forming a goodwill of 1.366 billion yuan. The corresponding performance commitment is: the audited net profit attributable to the owner of the parent company after deducting non-recurring gains and losses realized by Northbell in 2018 is not less than 200 million yuan; Northbell’s total net profit in 2018 and 2019 is not less than 440 million yuan; Northbell’s total net profit in 2018, 2019 and 2020 is not less than 728 million yuan.
From 2018 to 2020, Northbell realized net profit of RMB 210 million, RMB 243 million and RMB 287 million respectively, and accumulated net profit of RMB 740 million, fulfilling its performance commitment. After the performance commitment period, Northbell’s performance immediately changed face. In 2021, the operating income was 2.509 billion yuan, down 6.05% year-on-year, and the operating profit was 66 million yuan, which turned from profit to loss year-on-year.
It is worth noting that in 2023, the company devoted almost all its energy to the cosmetics business and failed to turn losses. According to the company’s performance forecast, in 2023, Northbell’s revenue will decline and its net profit will be lost. It is estimated that its operating income will be 1.9-2 billion yuan, down year-on-year; The estimated net profit loss is 45-38 million yuan.
Blue Moon sounded a profit warning due to increased marketing expenses? In the first half of the year, sales by category and offline channels dropped sharply.
On January 17th, Blue Moon Group, which was listed on the Hong Kong stock market, issued a profit warning with pre-reduced performance. It is expected that by the end of fiscal year 2023, the comprehensive profit attributable to shareholders of the company will be reduced by not less than HK$ 230 million compared with HK$ 611.4 million attributable to shareholders of the company for the year ended December 31, 2022.
According to the company’s announcement, the decrease in expected profit is mainly due to the increase in sales and promotion expenses, including increasing publicity through different sales channels, multimedia, omni-channel and consumer education to enhance the coverage of various sales and distribution channels and new products. It is noteworthy that in the first half of 2023, the company’s sales and distribution expenditure was HK$ 1.059 billion, a year-on-year decrease of 7.7%. This may indicate that in the third and fourth quarters of 2023, Blue Moon Group increased its marketing expenses.
The core reason for Blue Moon Group to increase its marketing expenditure may still lie in the serious homogenization of products and the unexpected channel development. The slogan "Blue Moon, Creating a New Era of Laundry in China" is deeply rooted in people’s hearts, and the brand of Blue Moon has become synonymous with laundry detergent. At the beginning of 2012, the market share of Blue Moon has reached 52.7%.
However, due to technical barriers and low barriers to entry, the dividend period of the Blue Moon did not last long. Domestic and foreign daily chemical enterprises urgently laid out the laundry detergent market and raced around the land, and the market quickly became a red sea from the blue ocean.
In order to compete for market share, brands spare no effort in marketing. Inviting popular stars to speak on their behalf and reducing prices have become the necessary marketing means for going out of the circle. Under this influence, the blue moon’s unique pattern has also been threatened by domestic and foreign brands such as Libai, Carving, Verus, Jinfang and Mystery. Although "winning the first comprehensive share of similar products for N consecutive years" is the core propaganda point of Blue Moon, several head enterprises are evenly matched, and the gap is small. The market share of Blue Moon Group is far less than that in the early stage of industry development.
With the intensification of brand competition in the market, Blue Moon Group is also slightly passive. In the first half of 2023, the sales of various products of the company fell sharply, of which the income of clothing cleaning and care products was HK$ 1.958 billion, down 20.1% year-on-year. The income from personal cleaning care products was HK$ 120 million, down 47.9% year-on-year; The income from household cleaning care products was HK$ 145 million, down 28.2% year-on-year.
In addition to product marketing, online and offline channel development is equally important for daily chemical brands. Judging from the channel expansion of Blue Moon in recent years, Blue Moon was removed from KA stores such as RT Mart and Carrefour in June 2015. Although Blue Moon returned to hypermarkets in a low-key manner in 2017, this move also weakened the advantages of Blue Moon’s offline channels to some extent.
In terms of channels, in the first half of 2023, the sales of offline distributor channels and direct sales to major customers declined significantly. Among them, online channel sales accounted for the highest proportion of HK$ 1.448 billion, down 1.9% year-on-year; The second channel of sales accounted for the offline distributor channel, with sales of HK$ 642 million, down 40.5% year-on-year; The revenue from direct sales to major customers was HK$ 132 million, down 49.5% year-on-year.
In the first half of 2023, the sales by category and channel dropped sharply, and the marketing expenses dropped. The company attributed the main reason for the decline in profit to the increase in marketing expenses or it was difficult to convince investors. Specifically, the root cause of Blue Moon Group’s profit decline in 2023 is the decline in sales of a certain category of products, or the decline in sales of a certain channel, as well as the overall inventory situation of the company, which remains to be further analyzed after the company’s official financial report is issued.
Is it going to snow in Zhejiang? Two cold air impacts Taizhou.
Today (February 2), Zhejiang Meteorological Service Center issued the latest forecast reminder: Before New Year’s Eve, it will be rainy in our province, and there will be sleet or snow in the mountainous areas of central Zhejiang on June 6-7. This also means that before New Year’s Eve, it is expected to snow again in Zhejiang.
In terms of temperature, on the morning of the 6 th, the temperature in our province fell below freezing point, and the lowest temperature was 0 ~-2 C in most parts of the province, with thin ice; The mountainous area is-3 ~-5℃ with freezing.
What’s the weather like next in Taizhou?
↓↓↓
Two cold air effects
Return to fine weather on New Year’s Eve.
Taizhou Meteorological Observatory reminds: Until New Year’s Eve, it was basically rainy weather in our city, and the visibility was low. There were two cold air effects, and the temperature fluctuated greatly. The temperature began to be lower on the 6th.
Before New Year’s Eve, except for cloudy weather during the day on February 5 (next Monday), it continued to rain and the visibility was low. Among them, on February 4th (Sunday), affected by the convergence of cold and warm air, there were showers and local thunderstorms, with moderate rainfall and heavy rain in central and southern areas. In addition, the warm and humid air flow developed from 6 to 7 (next Tuesday to Wednesday), and there was an obvious rainfall process in our city. Rain weakened on the 8th (29th), and it returned to fine weather on the 9th (New Year’s Eve).
The temperature rose on the 3rd to 4th (weekend). A new strong cold air will go south in the middle of the night after the 4th (Sunday), and the temperature will drop obviously in the early part of next week, which is lower than normal. On the morning of 8th to 9th (29th to New Year’s Eve), the minimum temperature dropped to 0 ~ 2℃ in the northern area and 2 ~ 4℃ in other areas.
Coastal gale: there were 8 ~ 9 gale in the coastal sea of our city from the evening of 4th to 9th.
short-range forecast
Today: It’s cloudy with showers sometimes.
Tomorrow: it will rain in the shade.
The day after tomorrow: cloudy to moderate rain, some heavy rain
The highest temperature in the daytime today: 9 ~ 11℃
Minimum temperature tomorrow morning: 5 ~ 7℃
Tomorrow’s urban temperature: 8 ~ 15℃
The acquired urban temperature: 8 ~ 13℃
Coastal sea surface: the wind from north to northeast is 6, and the gust is 7-8.
Taizhou Meteorological Observatory
February 2, 2024
Pay attention to the returning weather
In the next few days, we will usher in the peak period of epic freezing rain and snow, which is also the key period of rain and snow influence in Spring Festival travel rush before the festival.
Starting today, as the south branch trough moves eastward and deepens, the Jianghuai cyclone is generated. Under the double favorable conditions, a large amount of warm and humid air flows directly inland, and in the process of going northward, it meets with the cold air that is constantly infiltrating southward in the north. Under the cold and warm confrontation, it will stimulate a larger and stronger rain and snow freezing weather, of which 3-4 days will be the strongest stage of this round of precipitation.
The freezing rain and snow weather lasts for a long time, which has a great impact on Spring Festival travel rush. It is best to remind returnees to avoid the period of strong rain and snow on February 4, and try to avoid areas with heavy freezing rain and snow in southern Henan, Hubei and other places, pay attention to the weather and road traffic information along the way in time, arrange the travel time and route reasonably, and go home safely.
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Original title: "Is it going to snow in Zhejiang? Two cold air influences Taizhou.
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700 sanitation workers were invited to hold a crowdfunding banquet in Yichang, Hubei Province.
On the evening of February 1st, a grand "Dumpling Banquet" was warmly held in Xiling District, Yichang City, Hubei Province, and 700 sanitation workers were hosted by local caring enterprises to welcome the arrival of the New Year. The event also raised 21,000 yuan by crowdfunding to buy one-year family accident insurance for 700 sanitation workers. Mei Jun, deputy head of Xiling District, Yichang City, proposed that caring for the environment should start from everyone, so that sanitation workers can bend their backs less and sweat less, respect their labor results and make the city better. The event was hosted by the Xiling District Committee and District Government of Yichang City, with the support of more than 20 caring enterprises. Photo by Hu Xinyue
On the evening of February 1st, a grand "Dumpling Banquet" was warmly held in Xiling District, Yichang City, Hubei Province, and 700 sanitation workers were hosted by local caring enterprises to welcome the arrival of the New Year. The event also raised 21,000 yuan by crowdfunding to buy one-year family accident insurance for 700 sanitation workers. Mei Jun, deputy head of Xiling District, Yichang City, proposed that caring for the environment should start from everyone, so that sanitation workers can bend their backs less and sweat less, respect their labor results and make the city better. The event was hosted by the Xiling District Committee and District Government of Yichang City, with the support of more than 20 caring enterprises. Photo by Hu Xinyue
On the evening of February 1st, a grand "Dumpling Banquet" was warmly held in Xiling District, Yichang City, Hubei Province, and 700 sanitation workers were hosted by local caring enterprises to welcome the arrival of the New Year. The event also raised 21,000 yuan by crowdfunding to buy one-year family accident insurance for 700 sanitation workers. Mei Jun, deputy head of Xiling District, Yichang City, proposed that caring for the environment should start from everyone, so that sanitation workers can bend their backs less and sweat less, respect their labor results and make the city better. The event was hosted by the Xiling District Committee and District Government of Yichang City, with the support of more than 20 caring enterprises. Photo by Hu Xinyue
On the evening of February 1st, a grand "Dumpling Banquet" was warmly held in Xiling District, Yichang City, Hubei Province, and 700 sanitation workers were hosted by local caring enterprises to welcome the arrival of the New Year. The event also raised 21,000 yuan by crowdfunding to buy one-year family accident insurance for 700 sanitation workers. Mei Jun, deputy head of Xiling District, Yichang City, proposed that caring for the environment should start from everyone, so that sanitation workers can bend their backs less and sweat less, respect their labor results and make the city better. The event was hosted by the Xiling District Committee and District Government of Yichang City, with the support of more than 20 caring enterprises. Photo by Hu Xinyue
On the evening of February 1st, a grand "Dumpling Banquet" was warmly held in Xiling District, Yichang City, Hubei Province, and 700 sanitation workers were hosted by local caring enterprises to welcome the arrival of the New Year. The event also raised 21,000 yuan by crowdfunding to buy one-year family accident insurance for 700 sanitation workers. Mei Jun, deputy head of Xiling District, Yichang City, proposed that caring for the environment should start from everyone, so that sanitation workers can bend their backs less and sweat less, respect their labor results and make the city better. The event was hosted by the Xiling District Committee and District Government of Yichang City, with the support of more than 20 caring enterprises. Photo by Hu Xinyue