Beidou-3 Final Star was successfully launched! The meeting point reveals the way forward for Beidou

  Intersection news, with the successful launch of the Beidou-3 GEO-3 satellite, our country’s Beidou satellite navigation system construction project has been successfully completed, the star array has been listed, and the global "Skynet" has been successfully woven. What changes will the "Beidou-3" bring to our lives in the future? After more than 30 years of practice and exploration, why is our country so persistent in the construction of the "Beidou" system? The reporter interviewed Professor Wen Xin and Professor Kang Guohua from the School of Aeronautics and Astronautics of Nanjing University of Aeronautics and Astronautics to explore the way forward for Beidou together.

  You’ve already used Beidou, but you may not know it.

  Many people know that our country launched the Beidou satellite, but they do not know that Beidou has long been available to the people and open to the world.

  If you pay attention, it is not difficult to find that your smartphone can always accurately tell the time, almost not like a watch, occasionally "going fast" or "going slow", and it is the Beidou satellite navigation system that helps you "check the watch".

  Kang Guohua, a professor at the School of Astronautics at Nanjing University of Aeronautics and Astronautics, told reporters that "Beidou" is not just a satellite launched into the sky, but a huge system project. Seemingly out of reach, it is actually closely related to our lives. "Since the 1980s, the whole world has been using the GPS of the United States. With the Beidou system, the absolute dominance of GPS in the field of global satellite positioning has been challenged, and now most of our mobile phones have begun to use the Beidou navigation system."

  He took out his mobile phone and showed the reporter the satellite zenith map displayed by the mobile APP. The picture shows the movement of the satellites of the four major satellite navigation systems in the world on the local zenith. They are the Global Navigation and Positioning System (GPS) of the United States, the GLONASS system of Russia, the Galileo system of the European Union, and the Beidou system of China. "Among them, the color satellites that can receive signals are in orbit, while the black and white ones are temporarily unable to receive signals."

  Each Beidou satellite weighs 850KG, has a payload weight of 300Kg, and carries three functions – positioning, timing and short message. Positioning is the foundation of navigation, and navigation is the application of positioning, Kang Guohua said. Positioning is "telling you where you are" and navigation is "telling you how to go from where you are now to where you want to go."

  Timing, as the name implies, is to "give the exact time". For some instruments and equipment, it is to calibrate the time. As long as the Beidou timing function is used, even if it is distributed in different parts of the world, the time can still be "synchronized". Kang Guohua told reporters that time synchronization is a national security guarantee, such as high-speed rail, power grid, computer network communication, etc., all need time synchronization. For example, relying on the precise positioning of Beidou, the high-speed rail brakes from 350 kilometers per hour to parking, and the final stop error can be controlled within 10 centimeters.

  Short messages are a unique feature of China’s Beidou. Unlike GPS receivers, which can only receive satellite signals in one direction, Beidou receivers can not only achieve positioning, but also send and receive text messages similar to mobile phones, and transmit two-way text messages through satellites.

  During the Wenchuan earthquake rescue in 2008, the ground communication facilities were seriously damaged and even paralyzed. The rescue troops used Beidou short messages to send the first message from the disaster area, accurately reporting the disaster situation and the location of the disaster to the disaster relief and rescue headquarters, which played a huge role. At that time, the accuracy of "Beidou No. 1" was actually not high enough. Its two-way communication function had shown great power and saved countless lives.

  "The stars move", and a "Skynet" has been woven for more than 20 years.

  Behind the dream of "Big Dipper" is the relay struggle of several generations, from nothing to something, from weak to strong, the "Big Dipper" star is increasingly dazzling.

  Professor Wen Xin of the School of Aeronautics and Astronautics of Nanjing University of Aeronautics and Astronautics told reporters that people’s ideas about the Beidou satellite navigation system can be traced back to 1983. Academician Chen Fangyun, a famous aerospace expert, first proposed the concept and idea of dual satellite positioning.

  "The chief designer who set a three-step development plan for the Beidou satellite navigation system is Sun Jiadong, the father of our country’s’two bombs and one star ‘." Wen Xin introduced that in 1994 our country launched the construction of the Beidou satellite navigation test system, which is the "Beidou generation". The second step was to start the construction of the Beidou satellite navigation system in 2004. In 2012, a regional passive service capacity was formed. And the third step was this year, the formation of a global passive service capacity. "From 2007 to 2010, a network of satellites was launched continuously, weaving an information network in the sky."

  Since the "Beidou Generation" uses a dual-star positioning method, the "Beidou Generation" has a lot of room for improvement in positioning accuracy, timing accuracy, service area, etc., especially the problem of large signal transmission delay. "For example, the positioning accuracy of the" Beidou Generation "is 20 meters, which means that the" Beidou Generation "cannot" see "two objects less than 20 meters away from the distant space and calculate their position difference.

  Kang Guohua said that at present, our mobile phones are generally integrated with satellite systems from two, three or even four countries. "Why don’t we use China’s Beidou system alone? Because the Beidou-2 system focuses on the Asia-Pacific region, the service in other parts of the world is not very stable."

  Kang Guohua compared the multiple launches of Beidou satellites to "puzzles". Beidou-1 is an experimental satellite, with only four satellites, which are only over our country and have all been decommissioned. Later, Beidou-2 is a regional networking satellite, covering a total of 20 satellites in the Asia-Pacific region. The space segment of the "Beidou-3" satellite navigation system consists of 27 medium-earth orbit satellites, 5 synchronous orbit satellites, and 3 inclined synchronous orbit satellites, totaling 35 satellites.

  From the first satellite of Beidou-2, our country has launched 54 Beidou navigation satellites, which have been officially put into the network since June. The last network satellite launched on June 23 is the 55th in the entire Beidou satellite navigation system.

  Kang Guohua said that although this time we launched the last star in the puzzle, in fact, the satellites in the Beidou system have been changing. "Each satellite has a lifespan, and it needs to be retired in an average of 8-10 years. Since the construction of the third generation of Beidou, many satellites have been retired and added. The significance of the 55th star is to make the Beidou system truly the Beidou of the world, and it can be located anywhere on earth."

  The brightest Chinese star, let the stars in the sky "refer to the Big Dipper"

  What is the significance of the Chinese astronauts’ dedication to the "Beidou" satellite?

  As an important weapon of the country, Beidou is a major space infrastructure in our country. The goal of building our country’s space-time reference network and navigation information network is an important support for my great power status and strategic interests. "It can be said that the sooner the construction is made, the more strategic advantage it will have." Kang Guohua gave an example. "Satellite positioning requires the transmission of radio waves at specific frequency points from the sky to the ground. Since only specific frequency points have the least attenuation during the process of electromagnetic waves penetrating the atmosphere, these frequency points have become important strategic resources." According to the current ITU’s "first-served" rule for frequency point allocation, the United States has chosen the best frequency band because it was the first to build GPS.

  The competition in satellite navigation is not only the competition of the technical system, but also the competition of constellations and signals. China, Europe, and the United States have gone through years of coordination work on satellite frequency and orbital position issues, and even "open and secret wars", which are full of "games" of aerospace powers.

  The Beidou-2 navigation system has experienced such a pressing time. According to the relevant regulations of the ITU, the Beidou-2 navigation system must complete the satellite navigation signal in orbit and broadcast to the ground within seven years. Otherwise, the priority right to use the navigation frequency will be cancelled. It is necessary to reapply for the frequency and carry out relevant international coordination. As a result, our country will lose the best opportunity to develop a global satellite navigation system.

  Facing the urgent development task, Chen Zhonggui, an alumnus of Nanjing University of Aeronautics and Astronautics and then the deputy chief designer of the Beidou-2 satellite, led the party commando team to improve the integrated test verification method, and fought for 8 months with "5 + 2" a week and "white + black" every day. On April 16, 2007, two days after the successful launch, Beijing received a clear signal from the flight test satellite. At this time, there were less than 4 hours left before the space frequency failure – it was this feat that effectively protected the frequency resources of our country’s satellite navigation system and opened the prelude to the construction of the Beidou regional navigation system.

  "Today, the successful networking of the Beidou-3 global satellite navigation system marks that our country has the" capital "of PK with the strength of the US GPS navigation system in the field of satellite navigation systems. Beidou is not only a national project, but also a national project. ‘Beidou’ has multiple’firsts’." Wen Xin listed that the Beidou satellite navigation system has adopted the hybrid constellation system of three orbits (GEO, IGSO, MEO) for the first time; it has reached the requirement of 100% localization of components for the first time; and it has proposed cooperation and compatibility for the first time… These all make China’s aerospace and satellite monitoring technology more confident in the world.

  For example, the on-board atomic clock, which is the "heart" of a navigation satellite, was once a technological blank in China. There was a time difference between radio wave transmission and reception, and the time difference multiplied by the speed of light was the distance. As long as the error was one second, the distance would be 300,000 kilometers. During the development of Beidou-2, a Swiss company was introduced, but later the European Union required the company to provide atomic clocks that were an order of magnitude less accurate than the "Galileo" navigation system, which made Chen Zhonggui and the design team more deeply realize that "key core technologies cannot be bought, or they cannot be bought, or they cannot be bought."

  Today, our country has conquered the key technologies of rubidium atomic clock and hydrogen atomic clock, and used these two atomic clocks on the Beidou navigation satellite to achieve the establishment of time benchmarks. Among them, the on-board rubidium atomic clock has achieved 100% localization of components, and the current accuracy can reach 3 million The error is only 1 second, and the passive on-board hydrogen atomic clock has an error of 1 second in 10 million years.

  At present, the Beidou-3 satellite has formed a distinct Beidou feature in terms of positioning services, wide-area enhancement services, global short message services, search and rescue services, etc., and has achieved partial leadership in foreign technology in terms of system signal performance, system transmission and ranging performance, on-board atomic clock performance, and localization of key products and components. In the open class on ideological and political affairs of Nanjing University of Aeronautics and Astronautics, Chen Zhonggui confidently pointed out that "the core of the Beidou-3 system is to serve the world with higher accuracy and higher performance," so that China’s Beidou is also the world’s Beidou! "

  The era of "Beidou +" has begun, and it must be easy to use both in the sky and on the ground

  After the Beidou global network, the speed of integrating the Beidou system with positioning, timing and short message services into the lives of ordinary people will accelerate. "Beidou +" life will come faster.

  "It will become an infrastructure like the water grid and the power grid, and daily life can no longer be separated from it. If you order a takeaway or order a ride-hailing car, you need to use satellite positioning to determine your current location." Kang Guohua said, but then Beidou has to solve various problems such as reliability, accuracy and stability.

  "Beidou’s biggest problem now is application promotion." Kang Guohua said that after all, GPS has been developed more than 20 years earlier than us, and users have become sticky and inertial. Take mobile phones as an example, replacing GPS chips with Beidou chips will increase a lot of external costs, and merchants have no incentive to replace them. Therefore, in some mature areas of GPS applications, replacing Beidou often encounters relatively large resistance. But the more people use Beidou, the lower the cost will be, and the faster the iterative improvement speed will be, forming positive feedback.

  The research on "low-orbit satellite navigation enhancement" currently led by Professor Kang Guohua is related to the promotion and application of Beidou. "If we compare the Beidou system to a highway-like backbone network, it can provide positioning accuracy better than 10 meters; then our work is similar to building’provincial roads’, and further improve the accuracy on the basis of this backbone network."

  As an example, Kang Guohua said that when you shuttle between city buildings, due to the "canyon" effect formed by the buildings, you can see the sky is very small, so the signal received by the satellite is small and weak. The low-orbit navigation enhancement system is to add another layer of low-orbit constellation below the Beidou constellation, and use the navigation enhancement system on the low-orbit satellite to achieve Beidou signal enhancement and broadcasting, thereby improving the strength of the signal and upgrading the original Beidou road-level positioning to lane-level positioning. Before we could know where people were, now I have to know whether you took your left foot or your right foot. "Kang Guohua said. Now Japan has a Quasi-Zenith satellite that does something similar, but they do it with GPS, and our team did it with our own Beidou.

  In the future, the Beidou satellite navigation system will have a wide range of applications in land, sea, aerospace, mass consumption and other fields. "For example, in marine fisheries, the navigation of ships and the establishment of an integrated fishery information service network are inseparable from the positioning signal of the Beidou system." Wen Xin said that in the field of transportation, the application of advanced satellite navigation technology is an important means to realize the informatization and modernization of transportation, and is of great significance to the establishment of a smooth, efficient, safe and green modern transportation system. "

  The reporter learned that the Beidou system has begun to be applied in many fields in our country. For example, the hydrological monitoring system based on the Beidou system has realized the real-time transmission of hydrological and water regime information, greatly improving the accuracy of rain, water regime, drought and disaster information collection and the timeliness of transmission. It has been widely used in southern Shaanxi, the Yangtze River Basin and the Yellow River Basin in our country, and the number of users has reached more than 4,000. "In the field of weather forecasting, after many years of meteorological digital message transmission application experiments, a series of meteorological forecast-type Beidou end point equipment and system application solutions developed by scientific researchers have solved the automatic transmission and collection of weather station digital messages and the visual display function of weather station map distribution by the National Meteorological Administration and meteorological centers in various cities. At present, the end point of Beidou application in the meteorological field has reached thousands of units. "

  Microlink – "Beidou No. 3" Chief Engineer "Nanhangzao"

  "Beidou-3" also has a cordial connection with Jiangsu. Its chief designer, Chen Zhonggui, is an 86-level alumnus of Nanjing University of Aeronautics and Astronautics.

  "Look up at the starry sky, hold up the ambition to explore the universe. Work hard to realize the dream of a space power." On this year’s fifth "China Space Day" and the 50th anniversary of the successful launch of the "Dongfanghong No. 1" satellite, Chen Zhonggui sent an affectionate message to the students of his alma mater.

  Chen Zhonggui has worked in the Aerospace Academy for 31 years after graduation, of which 20 years have been engaged in work related to Beidou. Beidou satellite navigation system has grown from nothing, from weak to strong, from regional to global, he has witnessed 80,000 Beidou people working day and night, painstaking research and dedication.

  In December 2018, Chen Zhonggui returned to the campus of China Southern Airlines and brought a shocking open class on the ideology and politics of the alumni chief teacher "Beidou Navigation Satellite" to the students. Chen Zhonggui, who originally studied mining machinery as an undergraduate, quit his job after working for a few years out of yearning for his aerospace dream and chose to apply for the mathematical mechanics major of Nanjing Institute of Aeronautics and Astronautics (the predecessor of Nanjing University of Aeronautics and Astronautics), under the tutelage of Professor Zhu Ming, who is engaged in multi-body dynamics research.

  "The study style of China Southern Airlines is very strict, especially the requirements of the professional basic courses are particularly high, and the exams are not ambiguous." This is what Chen Zhonggui remembered most when he was studying in graduate school. He still remembers the automatic control of this course, "The exam results are not satisfactory, and the teacher will talk to the students to help the students analyze the reasons, and draw inferences from one another." It is with such a rigorous study style and dedicated professional teachers that Chen Zhonggui made up for the gap in professional foundation in time during his graduate school, laying the foundation for the later work development.

  Under the guidance of Mr. Zhu Ming, Chen Zhonggui aimed his graduate thesis at the new modeling theory of multi-body dynamics and the development of analytical software. During the writing of his graduate thesis, he had more opportunities to come into contact with the field of aerospace, and at that time, aerospace was most lacking in professionals engaged in basic disciplines such as dynamics and heat. It was this opportunity that Chen Zhonggui "naturally" formed a tacit connection with aerospace, and after graduation, he resolutely chose the Fifth Academy of Aerospace, a field he had pursued and loved.

  In the open class for the students of China Southern Airlines, Chen Zhonggui comprehensively reviewed the development process of our country’s Beidou satellite navigation from No. 1 to No. 3, and systematically described the technical evolution and major innovation achievements of our country in the field of satellite navigation systems. Now the Beidou satellite navigation system has achieved 100% localization of stand-alone products that make up satellites, and all core components have been localized. It has become the fourth mature satellite navigation system after the US GPS, the Russian GLONASS system, and the European Galileo system.

  Compared with Beidou-2, Beidou-3 requires more complete functions, more indicators, and higher reliability. How to achieve a leap in system performance in a short period of time is a severe challenge for the Beidou-3 demonstration team. Chen Zhonggui led the development team to check the data, build the standard, build the model, make the layout, and compile the plan, and finally formed a technical demonstration report that meets the different needs of all parties.

  Looking to the future, he hopes to build a Beidou satellite navigation system that serves the world, is focused, distinctive, locally leading, and has a smooth transition, forming a more ubiquitous, more integrated, and more intelligent benchmark space-time system. Making China’s Beidou also the Beidou of the world is his unswerving career goal for satellite navigation, and it is also a solemn oath to our country’s aerospace power.

  Intersection reporter, Yang Pinping

Q2 lost more than 2.7 billion, and Weilai, who sells such expensive cars, can’t make any money?

Recently, Weilai announced the Q2 financial report for 2022. According to the financial report, its revenue in the second quarter was 10.29 billion yuan, a year-on-year increase of 21.8%. It is worth mentioning that this is also the first time that Weilai’s revenue has exceeded 10 billion. However, just when we expected Weilai to turn losses into profits, we found that the loss of Weilai Automobile in the second quarter was as high as 2,757.5 million yuan, which was 369.6% higher than that of the same period last year and 54.7% higher than that of Q1 this year.

In fact, Weilai also has a number of new cars listed this year, and the product line is not thin, at least it is much stronger than ideal. Moreover, Wei has been insisting on the idea of changing electricity for many years, which is also one of the important solutions that can effectively solve the anxiety of pure trams. Then the question is coming. Since the outside world is so optimistic, why did Weilai fall into the strange circle of "selling more but losing more"?

Thanks to a lot of sales, why can’t Wei Lai make money?

In fact, Weilai’s revenue performance is really bright enough, but the problem lies in the gross profit margin of Weilai’s vehicle sales. Presumably, you should have heard the news about the price increase of auto parts some time ago. Especially in the second quarter, due to the sharp increase in battery costs, the gross profit margin of Weilai vehicles fell to 16.7%. In the first quarter of this year, the gross profit margin of Weilai vehicle was still 18.1%, which was as high as 20.3% compared with the same period last year.

In fact, the pricing of Weilai products is not low, but from the perspective of gross profit margin, the cost of Weilai in other places has obviously dragged down the gross profit margin of the whole vehicle. If Weilai can’t get a profit margin within the current price range, then Weilai’s future development prospects are still grim.

In addition, Weilai’s increasing investment in technology research and development is also an important reason for the loss. According to the financial report, the R&D expenses of Weilai Q2 reached 2,149.5 million yuan, an increase of 143.2% compared with the same period last year. The expenditure cost here mainly lies in the increase of personnel cost, the design and development cost of new products and technologies.

Although, we believe that an enterprise wants to develop stably for a long time, it must be inseparable from technological innovation and research and development, but we must know that in the past six quarters, Weilai Automobile has accumulated losses of 15.14 billion yuan. How long will Weilai’s cash flow last if it has been in a state of increasing income without increasing profits?

Sales have been overtaken by the second camp. Is there any chance for Weilai?

Some time ago, major new energy vehicle companies announced their own sales in August. Wei Lai, among the new forces, has been surpassed by Nezha and Zero Run, two former younger brothers. According to the data, in August, the sales volume of Weilai was only 10,677, that of Nezha was 16,017, and that of retail was 12,525. This is awkward for Wei. After all, I used to get the first place in the sales list from time to time, but now I am surpassed by my younger brothers. It is really indecent.

According to the financial report data, the delivery volume of Weilai vehicles in the second quarter reached 25,059, including 3,681 ES8, 9,914 ES6, 4,715 EC6 and 6,749 ET7, which was 14.4% higher than that in the second quarter of 2021 and 2.8% lower than that in the first quarter of 2022. Regarding the decline of data, Weilai’s explanation is mainly influenced by epidemic situation, extreme weather and supply chain.

Of course, we all know that these excuses are just excuses. At present, the biggest problem of Weilai is actually the alternation of new and old products. Moreover, whether Weilai’s car products can continue the strength of the previous SUV market and make a big splash in the same level remains to be verified by the market. After all, for domestic consumers, everyone’s interest in SUV is obviously stronger than that of car products.

Then, it is not known whether Weilai can rely on new products to regain the top spot in the sales of new forces. But for investors, if you don’t make money and your sales position is unstable, why should I invest my money in you?

Will the strong rise of the world shake Weilai’s market position?

In fact, from the data in August, the former "Wei Xiaoli" has declined in sales. Aside from the big environmental factors, the strong rise of competitors brings a stronger sense of oppression. For example, although traditional car companies are late in the field of new energy, after all, the new energy track is not a sprint performance, but a marathon.

In the sales in August, we can see that the sales of Ai ‘an, which is backed by GAC, have far surpassed those of a number of new players. Of course, Ian also likes to "package" himself as a member of the new forces, but in fact he just wants to paint a tiger as a cat. Besides, the market of Ai ‘an is mainly at the B end, which is not worth mentioning. In addition, the rise of krypton is a bit surprising to us. After all, although it is backed by Geely, the sense of existence is not very strong. However, judging from the current extremely embarrassing momentum, the possibility of confronting Weilai will not be ruled out in the future.

Of course, what we are more optimistic about is actually AITO asking the world. As a new brand that has been in the limelight recently, AITO has indeed achieved good results. In particular, it has set a record of the fastest monthly sales of over 10,000 in China, which is enough to attract people’s attention. Of course, the reason why the series of products in the world can achieve such results is naturally inseparable from Huawei’s technology and channel support.

In terms of technology, Wenjie series has Huawei’s advanced three-electricity technology, especially the pure electric version of Wenjie M5 has been officially listed, so it is not too far away. Therefore, after bursting the ideal, it may be Wei’s turn to ask the next benchmarking object. You know, apart from the advanced power system, the car is also equipped with HarmonyOS OS, and it is definitely a leader in equipment interaction. From this point of view alone, the gap between Weilai and the world in product strength is still quite large.

Furthermore, according to reliable information, the M5 EV will be displayed in 180+ cities and 820+ Huawei stores nationwide. It is not difficult to see from this news that Huawei’s more than 820 stores will help the world to quickly complete product coverage, which is also far behind Weilai and the ideals. Therefore, although AITO started late, but relying on Huawei as a big tree to enjoy the cool air, the chances of overtaking in corners in the future are still quite great.

Write it at the end

In our view, it is also very important to ensure the normal operation of capital flow in many difficulties that Weilai faces. I don’t know how many people still remember that in June this year, a paper report by Grizzly Research, a foreign short-selling institution, targeted Weilai and pointed out that its performance was fraudulent. In this regard, Weilai also set up an independent Committee of the board of directors internally and conducted an investigation with the assistance of a third party. Of course, the survey results must prove that the short report is unfounded. But then again, our own people investigate our own people. Although there is a so-called third party, how convincing can the survey results be? I believe that the eyes of the masses are discerning. I just don’t know what the investors’ eyes are like.

The only one in 200,000! Eta Ursae Majoris Flying Fish Edition is listed, all departments can be equipped with CDC, and Aisin 8AT is added.

The only system within 200,000 can be equipped with CDC electromagnetic suspension, and Aisin 8AT gearbox has been added. The upgrade of Eta Ursae Majoris Feiyu Edition is really stable!

On August 25th, the Star Way Eta Ursae Majoris Flying Fish Edition was officially launched at the Chengdu Auto Show in 2023, and four models were launched, with the price range of 16.78-206,800 yuan. Draw the key points for everyone: Eta Ursae Majoris two-wheel drive vehicle is also equipped with flying fish super-sensing chassis for the first time, making it the only electromagnetic suspension system with CDC in 200,000. This is not enough. Four-wheel drive models add Aisin 8AT gearbox, which further improves the comfort of the whole vehicle. Below, let’s learn more about the specific situation with "Car Circle".

Flying fish extrasensory chassis+Aixin 8AT

Fan Xing, deputy general manager of Xingtu Marketing Center, said that through the analysis of the big data of car buyers in Eta Ursae Majoris, more than 67% people chose the flying fish extrasensory chassis. In order to further meet the market demand and users’ expectations, and deepen the concept of luxury equality, Eta Ursae Majoris Flying Fish Edition came into being. Therefore, Eta Ursae Majoris Flying Fish Edition is equipped with flying fish super-sensing chassis for two-wheel drive vehicles for the first time, becoming the only vehicle with CDC electromagnetic suspension system within 200,000 years.

So, what does the flying fish extrasensory chassis mean to users? What I have to mention here is the CDC electromagnetic suspension system. Speaking of this, you may have a little understanding. After all, as one of the core elements of the traditional luxury car driving sense, CDC electromagnetic suspension is an essential basic configuration for luxury cars. Simply put, a CDC is a good car.

Why do you say that? Luxury cars must pay attention to comfort, and CDC is an important support for comfort. Circle brother learned that CDC can adjust the damping performance in real time according to the road conditions, so that the vehicle can achieve both handling and comfort while driving. Taking the CDC electromagnetic suspension of the flying fish extrasensory chassis as an example, with the support of five body posture monitoring sensors, four electromagnetic shock absorbers and one controller, the phenomenon of vehicle head-up can be reduced by 36%, the braking nod can be weakened by 30%, the anti-roll ability and isolation performance can be improved by 5% and 40% respectively, and the "stability" can be brought into full play. Of course, the global digital chassis also supports OTA upgrade, so that users’ cars are always new.

In addition to CDC, the flying fish extrasensory chassis is also equipped with Soft Stop system, chassis hydraulic vibration isolation system and other functions, which also has excellent performance in reducing road vibration caused by bumpy road conditions and optimizing NVH performance. In terms of power, Eta Ursae Majoris Feiyu Edition also added a power combination of 2.0T+ Aisin 8AT, which brought better shift smoothness and fuel economy. It can be said that the flying fish extrasensory chassis+Aisin 8AT+ four-wheel drive system makes users feel the "magnetic levitation"-like comfortable experience.

Star way, is steadily upward.

At the event site, Fan Xing, deputy general manager of Xingtu Marketing Center, also made an in-depth analysis of the user groups in Eta Ursae Majoris. Since its listing in February, Eta Ursae Majoris has built brand-new and higher value with luxury, comfort and intelligence, which has been well received by the market and users.

The data shows that among car buyers in Eta Ursae Majoris, the proportion of car owners in first-tier cities is 36%, the number of people with higher education is as high as 66%, and the proportion of people with annual income of 100,000 to 300,000 yuan is as high as 77%. In terms of professional characteristics, doctors, teachers and civil servants have become the main customer groups in Eta Ursae Majoris. Another indicator is that 9% of customers come from luxury brand owners such as BBA. Can you stand it? To sum up, the user portrait of Xingtu Eta Ursae Majoris is basically the new middle class in the city. Needless to say, this "gold content" will be an important support for the upward breakthrough of Xingtu brand.

In addition to the gold content of user portraits, sales data can also explain the problem. Judging from the data of the first seven months of this year, the cumulative sales volume of Xingtu brand reached 53,700 units, a year-on-year increase of 133%. Among them, the monthly sales in July directly exceeded 10,000 vehicles, continuing the strong growth trend. After the global sales volume has broken 10,000 vehicles, Starway’s next goal is to break 10,000 vehicles in China. In the future, driven by the Eta Ursae Majoris Flying Fish Edition, the brand-new Lingyun, Lanyue and the upcoming Star Age series, Star Road will also be steadily upward, moving towards the "BBE(EXEED)" market structure.

Finally, what do you think of Eta Ursae Majoris Flying Fish Edition?

Extreme Krypton 007 officially listed at a price of 209,900 yuan.

  Netcom information On December 27th, Extreme Krypton 007 was officially launched. Five new models were launched with the price range of 209,900-299,900 yuan. The new car was built on the PMA2+ platform and positioned as a pure electric medium-sized car. The new car adopts a brand-new design of the Krypton family, with a simple design style and a slip-back shape, which is very sporty. In terms of power, Krypton 007 provides two kinds of power for users to choose from: single motor and dual-motor four-wheel drive version. The new car will be delivered nationwide on January 1.

Netcom automobile

Netcom automobile

Netcom automobile

Netcom automobile

  In terms of appearance, Krypton 007 adopts a brand-new design language of Krypton family, adopts a simple design style, and the front of the car looks more rounded. In addition, the new car has replaced the split lamp group design with an integrated through lamp group design, and the slender through LED strip is more recognizable. In addition, the new car launched a total of six paint colors for users to choose from, including: dawn brown, clear blue, cloudy silver, misty rain gray, bright moon white, and extremely dark night.

Netcom automobile

  From the side, the side of the new car also adopts a simple design, and the overall lines are very fluent. With the slip-back shape and large-size wheels, it is full of movement. In addition, the new car also uses a hidden door handle to further reduce the drag coefficient. In the rear part, the new car adopts an integrated taillight group, which is also highly recognizable after lighting.

Netcom automobile

  In terms of interior, Krypton 007 adopts a brand-new interior design, and the overall interior design is more simple. The new car is equipped with a 15.05-inch central control screen and a 35.5-inch AR-HUD head-up display system. In terms of configuration, Krypton 007 is equipped with Qualcomm Snapdragon 8295 chip and lidar.

Netcom automobile

  In terms of power, the new car is built on the PMA2+ platform, and it is available for users to choose from two kinds of power: single motor and dual-motor four-wheel drive version. Among them, the power of a single motor can reach 310 kilowatts, and the power of the front and rear motors of the dual-motor version is 165 kilowatts and 310 kilowatts respectively. In terms of battery life, the new car will provide two versions of battery life, and the cruising range under CLTC conditions is 688 km and 870 km respectively.

  (Photo/Text Netcom Du Jinyi)

Net profit plummeted by 89%, and the Great Wall was trapped in new energy.

  Stock trading depends on Jin Qilin analyst research report, which is authoritative, professional, timely and comprehensive, and helps you tap the potential theme opportunities!

Transfer from: Guanwang Finance

Text | Zhang Jiadong Editor | Zhang Guangkai

On April 21,Officially released the financial report for the first quarter of 2023.

According to the financial report data, the total operating income of Great Wall Motor in the quarter totaled 29.038 billion yuan, down 13.63% year-on-year; The net profit attributable to shareholders of listed companies totaled 174 million yuan, a year-on-year decrease of 89.34%.

Great Wall First Quarter Financial Report Source: Screenshot of Great Wall Financial Report

Great Wall Motor said in the financial report that the decline in profit was mainly due to the fact that it was still in the period of product structure adjustment during the reporting period and increased investment in new energy brand building and R&D under the rhythm of new product listing in 2023.

If the timeline is extended to the fourth quarter of last year, it is not difficult to find the bottleneck of the Great Wall-the new energy transformation problem. Although Euler, a pure electric brand, and Wei brand, which was revived after getting on the car with lemon hybrid technology last year, new energy vehicles are still a minority in the product system under the five brands of the Great Wall.

First of all, last year, due to the supply chain problems in the Euler brand, white cats and black cats in the entry-level market were streamlined, while good cats and ballet cats, which mainly focus on the boutique car market, could not bear more sales burdens in price positioning; Secondly, trying to inject Wei brand with three-speed DHT hybrid technology is limited by high price positioning and is still looking for its own breaking point.

2023 Euler Good Cat

Therefore, with the changing trend of China’s fuel vehicle market and new energy market, the Great Wall, which has fewer electric vehicles, finally faces the pressure of sales.

In the first quarter of this year, the total sales volume of Great Wall Motor was about 220,000 vehicles, a year-on-year decrease of 22.41%, creating the biggest decline of Great Wall in the market in recent years.

It is believed that the main reason for the decline in sales of Great Wall Motor is that the transformation of the main brand Haval is difficult to reverse the image of "national fuel SUV" in a short period of time, and Haval has failed to sell fuel vehicles and new energy products separately.

Haval H6 PHEV

In addition, Wei Pai and Euler, who focus on the new energy market, can’t bear the heavy responsibility of the group’s more new energy sales growth under the original market positioning.

However, judging from the external reaction, the capital market has not responded strongly to the decline in profits of Great Wall Motor. As of the close of April 24, Great Wall Motor’s share price closed at 27.94 yuan, with an increase of 2.08% on that day.

The reason may stem from a series of reform measures that the Great Wall started from last year.

Transformation new energy

It is the same as the change from the inside out when the new forces move from ignorance to precipitation. Traditional car companies want to embrace new energy quickly, and the reform of organizational structure is also destined to go first.

Last year, Li Ruifeng, CGO (Chief Growth Officer) of Great Wall Motor, said in an interview: "There are too many categories of brands in Great Wall, and it was planned to incubate new brands. Now the market competition is so fierce that the original situation of entering a blue ocean market with brands can avoid competition, and now this market no longer exists."

To this end, Great Wall chose the corporate brand focusing on "One Great Wall".

In December last year, Great Wall first announced the integration of its vehicle brand marketing system, and adopted a dual-brand operation model for Wei brand and tank.

In March of this year, Euler and Salon brands also completed the integration immediately. In this way, a set of channels, 1.5 sets of organizations and 2 brands are formed.

Great Wall said that after the integration of the existing brands, the group will form a brand-new organization focusing on pure electricity, and at the same time, it will have a clearer positioning for each brand.

Before the Shanghai Auto Show, the Great Wall had initially completed the integration of the organizational structure, and in terms of brand positioning, the Great Wall chose to use technology to create a label.

In the first quarter of 2023, the R&D expenditure of Great Wall Motor was 1.534 billion yuan, an increase of 210 million yuan compared with 1.324 billion yuan in the fourth quarter of 2022. In addition, Great Wall Motor’s marketing expenses also increased by 403 million yuan.

Great Wall Hi4 technology

In addition to the continuous improvement and boarding of technical platforms such as lemon mixing and coffee intelligence that have already landed before, Great Wall once again launched Hi4 intelligent four-wheel drive electric hybrid technology with Haval brand this year, expecting to bring personalized brand labels in the wave of new energy transformation.

These technological achievements have also been presented one by one at this year’s Shanghai Auto Show. During the two-day media day, the five brands of Great Wall, namely Haval, Weipai, Euler, Tank and Great Wall Gun, launched more than 15 intelligent new energy vehicles.

Among them, Haval Xiaolong MAX, the first model of the brand-new "Dragon Net" of Haval brand, was officially unveiled, and the vehicle was equipped with new Hi4 technology, focusing on the four-wheel drive "equal rights" in the era of intelligent electrification.

With the help of the blue mountain model, Wei Pai has created a high-end home positioning with the design of mixed DHT, space and comfort configuration. The MPV model Gaoshan, which appeared at the same venue, is also strengthening the product direction of Wei Pai since then.

Weipai Blue Mountain

Tanks and Great Wall Gun brands are respectively connected to the brand-new off-road hybrid architecture Hi4-T, thus further strengthening their advantages in market segments.

By focusing on the "women’s market" and reducing the price of new good cats and ballet cats, the Euler brand will enhance the competitiveness of their respective models in the market.

CITIC Securities said that the brand reorganization and team change of Great Wall Motor can concentrate superior resources and enhance the operational capability of enterprises.

In addition, the Haval brand officially announced in March that it would establish a brand-new and independent sales network for its new energy vehicles, and the new network was named Haval Dragon Network. Haval Xiaolong, which was unveiled at this auto show, is the first model of Longwang.

Haval Xiaolong

From the internal structure, to the blowout of new energy products, and then to the independent sub-network of new energy vehicles. The Great Wall’s series of actions since this year are undoubtedly showing its strong will to accelerate the transformation of electrification.

Pursue long-term?

At the recent press conferences of its brands, the Great Wall Association repeatedly mentioned a number "32 years", which is the historical accumulation of Great Wall Motor, and Great Wall also hopes to express its strategic strength and long-term thinking.

At this year’s Shanghai Auto Show, an insider of Great Wall Motor also expressed this view to the author.

He believes: "In the short term, the profit decline of Great Wall is certain. In addition to fully promoting the transformation of new energy, the five brands under Great Wall have also taken the initiative to take differentiated measures such as price protection and promotion, but both in technology accumulation and brand building, Great Wall has maintained a positive attitude towards the future."

On the whole, since the beginning of this year’s "price war", Haval H6 has a cash discount of 15,000 yuan; In 2023, the good cat offered a discount of 22,000 yuan, and the tank announced the annual insurance policy. A series of profit-making policies also showed the great wall’s vision of going all out to new energy sources on the premise of keeping the basic disk of fuel vehicles.

Shanghai Auto Show Tank and Wei Brand Joint Booth

However, it should be pointed out that the sales pressure placed in front of the Great Wall has not been reduced.

After the integration of brand resources, Great Wall Motor also adjusted its sales target in 2023: the annual sales target was reduced to 1.6 million vehicles, the penetration rate of new energy vehicles was challenged by 40%, the overseas sales target was 250,000 vehicles, and the expected net profit was 6 billion yuan.

Now that the first quarter has passed, the target completion rate of Great Wall Motor is still far less than 1/4 of the adjusted target. In other words, after all the new products exhibited at the auto show went to the market, the challenges faced by Great Wall Motor have just begun.

From the objective environment, the transformation of the Great Wall has no first-Mover advantage in the current market. whenWhen the new forces have laid a brand-new marketing network into the streets, they have just decided how long it will take for the Great Wall to make up for the lessons left in the direct sales outlets, and it will still take time to observe.

At the same time, for the electrification transformation of the industry, the Great Wall is not only betting on the hybrid field, but also the full-field layout of pure electricity and hydrogen energy in parallel, which is obviously the long-term consideration of the Great Wall for new energy technologies.

However, from the current market environment and revenue pressure, how to make up for the profitability in the short and medium term by using the existing technology is also a problem that Great Wall needs to think about and solve as soon as possible.

New energy used cars have a low value of 140,000. After buying for two years, 35,000 is not wanted.

  Zhongxin Jingwei Client, September 13th (Fu Yumei) Recently, China Automobile Finance and Hedge Rate Research Committee released "2019 China Automobile Hedge Rate Report" (hereinafter referred to as "Report"), which showed that the average hedging rate of mainstream new energy vehicles in the past three years was only 32.31%, much lower than that of traditional fuel vehicles. Judging from the one-year preservation rate of pure electric vehicles, except for Tesla, which is over 60%, the preservation rates of other models are generally low.

  This data has attracted the concern of some new energy owners: a new energy vehicle with a starting time of more than 100,000 yuan is only worth tens of thousands of yuan a year? The current situation of low hedging rate has once again attracted the attention of the new energy used car market inside and outside the industry.

  In the slogan of a second-hand trading market in Beijing, Xin Jingwei Fu Yumei took a photo.

  Low hedging rate leads to the obstruction of profit space.

  The Report takes the cruising range of 300 kilometers as the dividing line, and counts the ranking of the preservation rate of one-year-old pure electric vehicles with cruising range less than 300 kilometers and more than 300 kilometers respectively.

  According to the "Report", among the top ten pure electric vehicles with a maximum cruising range of not less than 300 kilometers and a one-year-old car, Tesla MODEL X and MODEL S rank in the top two, with preservation rates of 68.09% and 64.75% respectively; Weilai ES8 ranked third with a hedging rate of 47.89%. Geely Emgrand sedan and Chang ‘an Yidong New Energy ranked the last two, with the preservation rates of 38.03% and 36.82 respectively.

  Among the top ten pure electric vehicles with a cruising range of less than 300 kilometers and a one-year-old car, BMW i3 ranks first with a value-preserving rate of 46.55%. Beiqi New Energy EU260 maintains a value of 30.91%, ranking second; The preservation rate of the other eight models is below 30%.

  Compared with fuel vehicles, the vehicle maintenance rate within three years is still basically maintained at around 59%-75%.

  Mr. Sun, a new energy used car dealer in Beijing, told the Zhongxin Jingwei client that after a year of using a new energy vehicle, most of them have only one-third of the residual value, which is equivalent to a new energy vehicle bought at an original price of more than 100,000 yuan. Only tens of thousands of pieces can be sold when it is sold. "Many new energy owners can’t accept it when they come to consult for the first time. I don’t believe that the car that I have only been driving for one year has depreciated so much."

  Mr. Sun pointed out that the low maintenance rate of new energy used cars also led to its profit margin being much lower than that of fuel vehicles. "The profit of new energy used cars generally does not exceed 3,000 yuan, and the circulation is not very fast. In contrast, the profit of a 5-7-year-old fuel vehicle is higher than that of a 1-year-old new energy vehicle. But if you switch to a new energy vehicle a few years ago, you can’t sell it now. "

  Due to low profits and many restrictions, the recognition of new energy used cars in the market is not strong. During the visit to the used car trading market, the Sino-Singapore Jingwei client communicated with several dealers. They said that the business of new energy used cars is not good because of the low rate of preservation. One of the dealers still has a backlog of a 2017 JAC iEV6E recovered three months ago. The original price of the car purchased with tax was close to 140,000, and now the price is only 35,000 yuan. He said that if you want to collect new energy used cars, you must be no more than three years old. "And it is best to be the top brands such as Tesla, BAIC and BYD, otherwise it is very likely to become ‘ Trading at a loss ’ 。”

  Photo by Zhongxin Jingwei Fu Yumei in a used car market trading area in Beijing

  Short battery life is the "culprit"?

  In addition to the offline trading market, the Sino-Singapore Jingwei client also found that the low-priced sale of new energy used cars has become a common phenomenon when consulting some online trading platforms for used cars. Some old models three years ago, the price is even far lower than 1/3 of the original price. So, what is the reason for such a low rate of preservation of new energy used cars?

  Wang Yongqing, head of used car inspection technology of Youxin, told the client of Zhongxin Jingwei: "The first reason for this phenomenon is that the early electric vehicles had a short cruising range and could not even meet the daily driving needs after the batteries aged. In addition, the after-sales maintenance service of new energy vehicles has not been fully improved, and the complaint rate is high. Once some manufacturers’ vehicles are transferred, they no longer enjoy the original warranty. "

  Jia Xinguang, executive director of china automobile dealers association, also said that compared with fuel vehicles, the low maintenance rate of new energy used cars mainly comes from their battery problems. "Even if the engine works for 3 to 5 years, the battery is facing the problem of easy aging."

  According to the 2018 China New Energy Vehicle Industry Report released by iResearch, 40% of the cost of new energy vehicles is concentrated on power batteries. According to many new energy vehicle owners, because there is no subsidy, the cost of replacing the power battery is sometimes even similar to buying a new car. Mr. Sun pointed out that under normal circumstances, the battery life of new energy vehicles is between 4 and 6 years, and the service life of some poor quality batteries is shorter. The cost of replacing batteries determines that it cannot raise the price in the market.

  In addition, many people in the industry report that compared with fuel vehicles, new energy used cars lack a perfect evaluation system, which is indispensable in the pricing process of used cars. Wang Xiaoyu, co-founder and vice-president of Cheduoduo Group, pointed out at the 2019 Summit on User Value and Maintenance Rate of New Energy Vehicles that the evaluation system of new energy used cars is still not perfect, especially the problem of difficult battery evaluation, which makes it face great challenges.

  It is understood that with the development demand of the new energy used car market, many platforms have begun to explore corresponding solutions. For example, the second-hand car platform of Guazi recently announced that it has started the evaluation and research on the battery part of new energy vehicles, and established a "car with many brains" to evaluate and price used cars according to the energy consumption rate, driving range and charging efficiency of new energy vehicles. The Youxin used car platform has also begun to digitize vehicle information by means of video detection and VR, and visually present the quality of batteries and vehicle sources.

  The speed of upgrading is fast, and the data of hedging rate remains to be seen.

  It is worth noting that the limitation of the market size of the new energy used car itself makes the current situation of its hedging rate face uncertainty. Ding Shaoguang, head of melon seeds used car brand, told Zhongxin Jingwei client that the proportion of new energy vehicles is still too small compared with fuel vehicles, so the relative market size of new energy used cars is not large.

  Yan Jinghui, an expert from the china automobile dealers association Expert Committee, also pointed out that the current data on the hedge ratio remains to be seen because the number of new energy vehicles entering the used car market is limited.

  Yan Jinghui said that most of the used cars entering the new energy market are old cars with a cruising range of less than 200 kilometers. Because of the fast replacement frequency of new energy vehicles, few car owners are willing to accept used cars with too much performance difference.

  Wang Yongqing also stressed that the second-hand cars with new energy are easy to fall behind in technology, while consumers are relatively more willing to buy models with more advanced technology.

  In July this year, less than four months before the release of the 2019 Tucki G3, Xpeng Motors released the 2020 Tucki G3. In contrast, the 2020 driving range has increased by more than 100 kilometers, but the price is not much different. This phenomenon angered the old car owners, led to many rights protection incidents, and also made Xpeng Motors encounter the biggest crisis since its listing.

  Yan Jinghui said that the most direct performance of new energy vehicles to launch new models is the increase in cruising range, and the old cars are easily eliminated by the market, which is one of the reasons for its serious depreciation problem.

  Expert: The problem of hedging rate may be improved in the future.

  In view of the market pain points faced by new energy used cars, the Report proposes that in addition to Tesla’s brand effect, businesses such as "value-preserving repurchase" and manufacturer-certified used cars provided by manufacturers have realized effective strategies to increase the channel and value-preserving rate, which plays an important role in improving the value-preserving rate of electric vehicles.

  The owner of a new energy source in Beijing told the Zhongxin Jingwei client that he expected manufacturers and 4S stores to provide corresponding preferential services, such as replacement services, rather than directly reselling them in the second-hand market at low prices.

  The Zhongxin Jingwei client consulted a 4S shop with a domestic new energy vehicle with an original price of 140,000 yuan, two years’ purchase and a cruising range of 200 kilometers. The staff said that the replacement price was about 30,000 yuan, but an additional subsidy of 5,000 yuan could be provided. It is understood that many 4S stores provide subsidies ranging from several thousand yuan to 10 thousand yuan for replacement services, and support cross-brand car replacement.

  Car companies are also introducing corresponding measures. A few days ago, Weimar released a user care plan, hoping to alleviate users’ anxiety about battery performance and preservation rate through services such as vehicle replacement and upgrading, lifetime warranty of power battery, vehicle replacement and transfer.

  "Changing electricity, repurchasing, and sharing, these measures may improve the current low value-added rate of new energy used cars." Jia Xinguang said. He also stressed that in order to improve the preservation rate of new energy vehicles, it is still necessary to focus on its biggest pain point, that is, work hard on power batteries.

  Many people are optimistic about the future of the new energy used car market. Yan Jinghui said that with the gradual stabilization of the quality of new energy vehicles, new energy vehicles with a cruising range of more than 250 have gradually entered the used car market, and the supporting facilities such as charging piles have become increasingly perfect. With the efforts of all parties, the problem of the value preservation rate of new energy used cars will gradually be improved.

  Mr. Sun also told the Zhongxin Jingwei client that there are not many dealers who specialize in new energy used car business like him in the Beijing used car trading market. "There may not be one in hundreds." However, he believes that under the situation that the used car market of fuel vehicles is becoming increasingly saturated, new energy vehicles that gradually enter the mainstream vision will become the future trend. He hopes to pass the current "bottleneck period" as soon as possible and seize the market share of new energy used cars before the trend comes.

  Wang Yongqing said that at present, new energy vehicles are in a high-speed development stage, and practitioners in the new energy used car industry need to keep up with the development of the industry, respond in time, do a good job in technical iteration, and meet the needs of consumers in a series of after-sales services such as maintenance. (Zhongxin Jingwei APP)

Heze Xingtu Eta Ursae Majoris Hot Promotion, the latest offer is 137,800! Act quickly.

On the [car home Heze Preferential Promotion Channel], preferential activities are being carried out. As a high-profile SUV, the starting price of Starway Eta Ursae Majoris is only 137,800 yuan, and there are discounts of up to 15,000 yuan to choose from. If you are interested in this model, you may wish to click "Check the car price" in the quotation form to get a higher discount.

https://car2.autoimg.cn/cardfs/product/g25/M04/EF/98/autohomecar__ChtliGOqTiOAI0eSABuCfT4wkTo420.jpg

Starway Eta Ursae Majoris is a medium-sized SUV with a modern design. The front face adopts a large area of chrome-plated decoration and smooth lines, which shows its high-end atmosphere style. The air intake grille adopts a unique star-shaped design, which echoes the name of the car system and shows its unique personality. As a whole, Starway Eta Ursae Majoris combines the elements of modernization and sports, making it more dynamic and fashionable. The body lines are smooth and the roof lines are beautifully designed, giving people a smooth and natural feeling. The overall shape is fashionable and steady, full of strength, in line with the pursuit of modern consumers for the appearance of the car.

https://car3.autoimg.cn/cardfs/product/g25/M06/EF/98/autohomecar__ChtliGOqTiKAKx5BABwZZkL6rCg861.jpg

Starway Eta Ursae Majoris is a medium-sized SUV with a body size of 4781 * 1920 * 1671mm and a wheelbase of 2815mm. The side lines of the car body are smooth and concise, showing a luxurious and dynamic design style. The front and rear tracks are 1641 mm and 1642 mm, respectively, and equipped with 235/55 R19 front and rear tires, which are stylish and atmospheric, adding a sense of movement to the whole vehicle. The overall body proportion is coordinated, and the design is full of strength and elegance. It is a very attractive medium-sized SUV.

https://car2.autoimg.cn/cardfs/product/g25/M00/7B/22/autohomecar__ChxkqWOqTgCAHVlyABSn-G8JJSg040.jpg

The interior design of Starway Eta Ursae Majoris is full of modernity, using high-quality materials and exquisite craftsmanship to create a comfortable and luxurious driving experience. The steering wheel is made of leather, which supports manual adjustment up and down and back and forth, so that the driver can easily find the most comfortable position. The 12.3-inch central control screen provides rich information and entertainment functions, supports voice recognition control systems, including multimedia, navigation, telephone, air conditioner, skylight and window, and is convenient and quick to operate. The front and rear rows are equipped with USB and Type-C interfaces, which are convenient for charging and data transmission. The front row also supports the wireless charging function of mobile phones, which is very practical. The seat is made of imitation leather, and the main driver and co-pilot seats support front and rear adjustment, backrest adjustment and height adjustment, providing better support and comfort. The backrest of the second row of seats can also be adjusted, and the rear seats support proportional reclining, which increases the flexibility of storage space. Generally speaking, the interior design of Starway Eta Ursae Majoris pays attention to details and humanization, which provides a comfortable driving experience for drivers and passengers.

https://car2.autoimg.cn/cardfs/product/g25/M01/EF/98/autohomecar__ChtliGOqTh-AJlbHABKYiy2b_Qk023.jpg

Starway Eta Ursae Majoris is equipped with a 2.0T 261 horsepower L4 engine, with a maximum power of 192 kW and a maximum torque of 400 N m.. This engine is matched with the 7-speed wet dual-clutch gearbox, which can provide a smooth driving experience and excellent acceleration performance. Both urban driving and highway driving can meet the driver’s demand for power. At the same time, this engine also has excellent fuel economy performance, which makes the vehicle more fuel-efficient and environmentally friendly during long-distance travel.

In the word-of-mouth evaluation of Starway Eta Ursae Majoris, car home owners spoke highly of the overall atmosphere and top view of the vehicle. Although the front may take some time to accept, the body and tail are deeply loved by many people. He specifically mentioned the waistline design, indicating that the waistline and tail are the most attractive parts of the car. These comments fully demonstrate the unique charm of Starway Eta Ursae Majoris in appearance design, which brings excellent visual experience to car owners, whether it is the atmospheric body or the smooth waistline. It is believed that these advantages will attract more consumers’ attention and further consolidate the position of Starway Eta Ursae Majoris in the automobile market.

What’s the difference between Mercedes-Benz e300 fashion and luxury?

https://car2.autoimg.cn/cardfs/product/g30/M05/67/E1/800x600_0_autohomecar__autohomecar__ChxknGVke16AYnYmAB0TMeHSqBk729.jpg

The main differences between Mercedes-Benz E300 fashion model and luxury model are as follows:

First, the designThe Mercedes-Benz E300 is unique in fashion, and adopts the standard design to show the unique identity of the vehicle. The luxury model pays more attention to sports style and is equipped with sports encirclement, which makes the whole car look more dynamic and young.

Second, the interior configurationIn terms of interior decoration, fashion pays attention to the creation of fashion and dynamic, and adopts a simple and generous design concept. The luxury model is superior in interior workmanship and configuration, paying attention to details and exquisite materials, bringing passengers a more comfortable and luxurious ride experience.

Third, the dynamic performanceMercedes-Benz E300 fashion model and luxury model are also different in power performance. The maximum horsepower of the fashion model is 245ps, the maximum power is 180kw, and the peak torque is 370nm. The power performance of the luxury model is even better, with a maximum horsepower of 258ps and a maximum power of 190kw, and it also has a peak torque of 370nm. This power configuration makes the luxury model more exciting and carefree in the driving experience.

Xiaomi SU went on the market within 7 years. Is there any core technology for the questioned Xiaomi?

Pictures/networks

edit/Zwei

Lead:Today, it seems that it is not unusual for any enterprise to build a car across borders.

After all, Evergrande, which is engaged in real estate, has built cars, Gree, which is engaged in air conditioning, and even Skyworth, which is engaged in TV, is also building cars. As one of the leading digital industries in China, it is not unusual for Xiaomi to enter the automobile manufacturing industry.

Even after watching the Xiaomi automobile technology conference at the end of 2023, the author is very calm as an "old rice noodle". Using the word "so much" can almost directly summarize the mood after watching the press conference.

However, just before the Chinese New Year, a photo of Zhang Leijun sitting in Xiaomi SU7 was leaked. At the same time, this photo also indicates the interior design of Xiaomi’s new car to some extent.

From this photo, combined with all kinds of information I have at present, I still think Xiaomi car is very interesting. From products to industries, Xiaomi Automobile not only shows us the similarities with traditional new forces, but also shows some differences.

First of all, let’s talk about Xiaomi’s "technical roots"

At the Xiaomi Automobile Technology Conference at the end of last year, Lei Jun spoke passionately for three hours, trying to let everyone know the technical advantages of Xiaomi Automobile.

Normally, Xiaomi mainly released its own high-speed motor technology, integrated die casting technology, 800V high-voltage platform technology, intelligent cockpit and intelligent driving assistance technology. Among them, especially the Titan alloy developed by Xiaomi has attracted many people’s attention and made them call it "powerful".

In fact, what I want to tell you is that no matter how powerful and excellent these technologies are on PPT, as long as these technologies have not been empowered in real cars, don’t be too credulous.

In the automobile manufacturing industry, there is an eternal truth: technology is not bought, and it does not take root and sprout overnight, but it takes time as a drug introduction and experience as a premise to accumulate slowly.

The last car company, known as "technology can be bought", was Hengchi Automobile from Evergrande. And what is the final outcome of Hengchi Automobile? I believe everyone here is very clear.

Therefore, the author firmly believes that Xiaomi, as a "newcomer" who has just entered the automobile manufacturing and R&D industries for a few years, is difficult to grow into a "technological success" overnight. Therefore, the arguments that "the performance of Xiaomi automobile has surpassed one million" and "Xiaomi technology is very strong" can be stopped.

After all, an automobile manufacturer established less than five years ago can’t compete with those first-line manufacturers with decades or even over a hundred years of history.

Although Xiaomi can’t become a big player in the field of automobile technology in a short time. However, Xiaomi has the opportunity to become a "user-oriented car company". To put it simply, in the early stage of development, Xiaomi can create products that meet user habits and attract users through the interpretation of user needs.

From the product point of view, Xiaomi does have the foundation of "user-oriented car enterprise"

At a press conference, Lei Jun said with an embarrassed expression: "There are many bugs in the MIUI system this year, and fans have scolded us miserably …"

The head of an enterprise can admit his mistakes in this way with the image of being close to the people. In my opinion, this is an essential element for a household enterprise. Dare to face criticism, admit defects and make up for mistakes. When an enterprise can do this, no matter whether its technology is "far ahead", at least it is successful in shaping its affinity image.

However, building a car is very different from making a mobile phone.

To put it bluntly, the mobile phone is just a fast-moving consumer product. Even if there is a problem, it will only affect the mood of consumers, and the loss will be only a few thousand dollars. Enterprises can and have the conditions to make up for users well.

However, in the process of building a car, once a BUG appears, it will often be a personal safety problem, which is difficult to make up once it is encountered.

So we also see that Xiaomi hopes to avoid problems as much as possible before making a car.

The author gives a few small examples, such as the design dimension of Xiaomi SU7, which is actually very cautious.

The door handle of the vehicle adopts the "embedded and hidden" design similar to that of BMW 2 Series, and will not be stuck by thin ice like the hidden door handle in winter.

Moreover, in the interior design, Xiaomi SU7 still retains a certain scale of physical keys, which can provide convenience for consumers to operate blindly, which is also a small detail that makes people feel good.

Of course, we can’t deny that Xiaomi Automobile may have some problems in the subsequent real car due to lack of experience. In fact, objectively speaking, these problems are hard to avoid in all car-making enterprises. The key lies in whether the problems finally exposed are "big problems" or "small problems".

The author is inclined that Xiaomi can build a good car in a down-to-earth manner, at least in terms of core mechanical quality and safety. As for the potential problems such as screen delay and abnormal sound of decorative parts, it doesn’t really matter much. According to Xiaomi’s attitude towards consumers, the author can even foresee a scene after one or two years:

Lei Jun continued to say "embarrassed" to the big guy at the annual new car launch conference: "There are a lot of small problems in the first SU7, and the fans scolded us miserably … but we will improve these problems …"

Xiaomi builds a car, what is the probability geometry of success?

In fact, we have to understand a feature of the current market, that is, consumers in 2024 will not directly trust a start-up car brand as they did seven or eight years ago. In the era of economic tightening, buying a car is becoming more and more rational. I won’t say, "I am a fan of Xiaomi’s mobile phone, so I must support Xiaomi’s car."

Therefore, in front of Lei Jun and Xiaomi, there are actually more difficulties.

It is difficult to build a car, and it is even more difficult to sell a car.

In front of Xiaomi, there may be only one way to go, and that is the cost-effective route.

However, from the actual action, Xiaomi seems to be more willing to take the high-end route. After last year’s press conference, Lei Jun once bluntly said, "It is impossible for a new millet car to cost 149,000 yuan".

And not long before the Chinese New Year, Lei Jun also released a Weibo poll on "The most beautiful car in your heart is within 500,000", and most of the options are about 300,000 models. The author believes that this actually indirectly shows that Xiaomi’s first new car SU7 is heading for the price of 300,000 yuan.

It is conceivable that if Xiaomi SU7 really sells in the price range of 300,000 yuan, it will face very sinister competition.

In addition, it is not difficult to predict the product strength of SU7: the performance version of this car may have a 3-second acceleration, and it has a high-level chassis adjustment; The long battery life version may have a cruising range of about 800 kilometers, and the charging speed is very fast; At the same time, the intelligent cockpit and intelligent driving assistance system of high-equipped models will also reach the first-line level in the industry …

Based on this product strength, it can really sell for 300 thousand. But in the price range of 300,000, consumers will have more choices. In the future, you can choose extreme krypton 007, extreme krypton 001 or even "big factory new energy" like Zhijie S7; Yes, there are BBA medium-sized cars to choose from. Therefore, if Xiaomi’s first new car really enters the price range of 300,000, it is easy to be defeated by the market.

Of course, the author hopes that a series of information released by Lei Jun and Xiaomi are all "smoke bombs".

At the beginning, it was expensive, but in the end, it was necessary to take a high cost-effective route. Even if the new car is priced at 180,000-250,000 yuan, Xiaomi SU7 will have a "head start".

Moreover, once Xiaomi enters the cost-effective competition path, it will not only make its own road wider and wider, but also play the role of "catalyst" in the whole market. As the cost-effective road of Xiaomi gradually takes shape, more and more car companies will fight for price and quality, which is expected to achieve the real "same price of oil and electricity".

Achuan pingche

Of course, the above price information is only a forecast based on the author’s analysis of existing data. It can only be said that there are two possibilities after Xiaomi’s new car goes on the market.

As for which road Xiaomi will choose in the end, the author prefers that Xiaomi will take a higher cost-effective route. After all, this is also the traditional advantage of Xiaomi.

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The sales volume of the new M7 in Wenjie exceeded 50,000, and the car purchase benefits worth 30,000 yuan continued to be exported.

  In the second half of this year, the listing and sale of Huawei mate 60 is one of the hottest things. However, in addition to Huawei mate 6, the new energy vehicle market is also very hot. After the launch of the new M7 series on September 12th, it only took 25 days, and the accumulated large orders exceeded 50,000+.Moreover, on October 6th, it achieved the amazing achievement of 7000+ in a single day, which shows its popularity among consumers.


  Autumn is grateful for welfare, and the second wave of car rights is coming.

  Although the Mid-Autumn Festival ended, the welfare of the new M7 in the world continued. In order to give back to the support and recognition of consumers, the official continued to launch the second round of car purchase rights worth 30,000 yuan after the first round of sales rights closed on October 7. From October 8 to October 31, users will enjoy three major rights and interests policies when they buy a car: 1. Users can enjoy a reservation discount of 3,000 yuan when they place an order. 2. Enjoy the matching gold for interior and exterior decoration with a value of up to 12,000 yuan. 3. Users can also enjoy the matching rights worth 15,000 yuan (1 out of 3).

  The rights and interests worth 15,000 yuan include three options, and users can choose one of them at will: 1. Buy a technology enjoyment package worth 15,000 yuan, and the technology enjoyment includes the main driver’s private pillow, head-up display HUD, silent electric suction door and crystal gear handle. 2. Buy 21-inch wheels with a value of 10,000 yuan, and superimpose the original products (fully automatic electric pedals or two small tables or a set of Huawei car smart screen system). 3. Users who purchase the Max version can also use it to open the ADS 2.0 urban navigation NCA function (15,000 yuan is reduced, and the rights and interests can be used in AITO APP after picking up the car, and the ADS 2.0 urban navigation NCA function can be opened after paying 3,000 yuan, which is expected to be pushed in the fourth quarter). Users can choose according to their own needs.


  500 million to upgrade vehicle safety performance, win the trust of consumers in an all-round way.

  The new M7 in Wenjie spent 500 million yuan to upgrade, mainly on improving vehicle safety, which is also one of the key factors that it is enthusiastically sought after by the market. The new M7 in Wenjie has re-matched the car body and opened the mold, and rebuilt the welding production line. Moreover, 24.4% of the car body is made of the strongest submarine-grade high-strength steel in the industry, which can bear 17 tons of weight per square centimeter, equivalent to the weight of a heavy truck. In addition, the proportion of high-strength steel and aluminum alloy exceeds 80%. All-dimensional super-strong bodywork, which has been rebuilt at any cost and far exceeded the average level of the same class car industry, has raised the passive safety of the new M7 in the world to a new height. Thanks to HUAWEI ADS 2.0 advanced intelligent driving system, the new M7 supports omni-directional active anti-collision, including forward anti-collision, lateral anti-collision and low-speed anti-collision, which is safe in every direction. Moreover, the maximum braking speed of automatic emergency braking is increased to 90km/h, which can greatly ensure safety. When active safety and passive safety are deeply combined, let the new M7 in the world create a "solid shield". The new M7 takes intelligent safety and physical safety as the core, redefining automobile safety in the new era.


  In addition, the HarmonyOS smart cockpit of the new M7 is also very fun, and the super desktop brings more mobile phone applications. HUAWEI MagLink Huawei car smart screen system expands the new gameplay of space scenes, and Huawei MatePAD tablet is connected immediately, realizing multi-device linkage and flexible switching of magic space. The new intelligent range extension technology is upgraded, and a perfect balance is found between cruising range and dynamic performance. The new M7 has a comprehensive cruising range of 1300km, a pure electric cruising range of 240km and a fuel consumption as low as 5.6L/100km under the condition of full oil and full electric CLTC.

  As a future-oriented smart car, the new M7 in Wenjie was deeply loved by consumers as soon as it went on the market, which showed us everyone’s desire for smart cars and confidence in the new energy vehicle market. In order to let more consumers enjoy the intelligent driving experience of the new M7, the second wave of car purchase benefits worth 30,000 yuan will continue. For consumers who are excited about the new M7, please go to Huawei Mall, Huawei Authorized Experience Store and AITO User Center for consultation and reservation!