Volvo cars have a new LOGO!

What do you think of Volvo’s new LOGO?

Article Source: LOGO Master ID: Logods Image Source: Volvo official, Weibo (invasion and deletion) Author: Da Jun Editor: Ai Sheng

Early this morning.

Da Dajun received the explosion information from fans.

Volvo cars have changed their LOGO!

what? Volvo, this is not about putting

Replace the classic ring LOGO …

As we all know, Volvo’s original LOGO

Its outer frame is in the shape of a ring with an arrow.

It has the meaning of a wheel, with a diagonal across it in the middle.

Make the whole more "stable"

And the text part is highlighted with white characters on a blue background.

It is also the symbol registered by VOLVO company.

It’s in ancient Egyptian font

You can see that the original LOGO

It presents a three-dimensional effect by adding shadows and metallic textures.

And the new LOGO becomes flat and flat!

The new LOGO removes the metallic texture.

And diagonal elements in the middle.

The combination of circle and arrow is kept in a flat form.

And the word "VOLVO"

Where the circle and the arrow in the upper right corner

Designed by the original closed form

The space is processed.

And the design of words

The previous serif fonts are used.

Only the distance between letters has been adjusted.

Make it look more "loose"

Speaking of which, let Dajun think

Another Volvo logo

We’re behind the Volvo car

And you can see it on the website.

The word "long distance"

So

The routine for Volvo to change the logo is

Keep the font and distance?

On the whole, the new LOGO is designed in a minimalist style.

Become younger, more modern and have affinity.

At present, the new LOGO of flat wind

It has been used in various channels.

Official website page

official microblog

And on the APP icon

In addition, in Volvo this June,

Launch a new pure electric concept car

You can also see the use of the new LOGO.

For the release of Volvo’s new LOGO,

Undoubtedly caused a heated discussion among netizens.

Some people think that flat design conforms to the trend.

But the new LOGO has a thinner ring.

It makes people feel uncomfortable

Some fans also said that

Still prefer the original LOGO.

There are even people who "digress"

Driving in the comments section?

(imagine for yourself)

However, this flattening operation

Some people also think of the public before.

The new LOGO is also flattened.

Speaking of which, the operation of Volvo’s new LOGO

Flatten+remove text bottom frame

It also reminds Dajun of Nissan, which released a new LOGO last year.

This routine, is it the same!

Put the new LOGO of the two brands together

Is there a feeling of "two brothers"

In fact, from the perspective of the global automobile industry,

Starting from the MINI owned by BMW in 14 years,

The trend of flattening of automobile brand LOGO

It got out of hand.

Audi

Changan automobile

This is because many automobile brands are carrying out electric innovation.

Competing to launch and improve the product line of electric vehicle series

The minimalist and flat LOGO can better show the sense of science and technology that enterprises need.

In addition, it is probably influenced by the current information age.

Nowadays, electronic screen is the main information carrier.

Therefore, the minimalist style of "less is more" simplifies and centralizes the content.

On the one hand, this will make the brand better publicized.

On the other hand, it also gives designers more room to play and imagine.

So, in the automotive industry,

Who will join the flattening team next?

Personal computer market declines, HP starts layoffs again: more than 4,000 people are laid off in three years.

  Demand in the PC market is weak, and HP announced plans to "slim down".

  After the US stock market closed on November 22, local time, PC manufacturer Hewlett-Packard (HP Inc) released its fourth fiscal quarter results for fiscal year 2022 as of October 31 this year, during which its revenue dropped by 11% to $14.8 billion, with a loss of $3.1 billion. Hewlett-Packard said that it plans to cut 4,000 to 6,000 people around the world in the next three years, or 10% of the 51,000 employees, in order to save costs and achieve transformation.

  Hewlett-Packard said that this "Future Ready Transformation Plan" will reduce the company’s annualized total operating costs by at least $1.4 billion in the next three years, including about $1 billion related to restructuring. Hewlett-Packard said that of the $1 billion, $600 million will be allocated to the fiscal year 2023 ending on October 31, 2023, and the rest will be equally distributed between the fiscal years 2024 and 2025.

  It has been three years since HP last laid off employees. The US Consumer News and Business Channel (CNBC) said that the company’s last layoffs can be traced back to 2019, when HP announced that it would lay off 7,000 to 9,000 employees. As of October 2021, HP had about 51,000 employees.

  In the post-epidemic era, the dividend of home office faded, and consumers’ demand for personal computers decreased, which led to a sharp decline in the shipment of HP’s main product personal computers. Hewlett-Packard’s fourth-quarter financial report shows that the company’s revenue during the period decreased by 11.2% year-on-year to $14.8 billion; The net loss was $2 million, compared with the net profit of $3.1 billion in the same period last year, which turned a profit into a loss.

  Source: HP Quarterly Report

  In the fourth quarter, HP’s Personal Systems division, including personal computers, saw its revenue drop by 13% to US$ 10.3 billion, and its consumer business revenue dropped by 25% and its commercial business revenue dropped by 6%. In terms of shipments, HP’s total shipments decreased by 21% in the fourth quarter, including laptop shipments decreased by 26% and desktop shipments decreased by 3%; From the perspective of profitability, the operating profit margin of the personal system department decreased from 6.9% in the last quarter to 4.5%.

  Source: HP Quarterly Report

  Based on this, HP issued a pessimistic profit guideline. For the next fiscal quarter, the company predicted that the adjusted net profit per share would be 70 cents to 80 cents, which was lower than the analyst’s forecast of 86 cents. For fiscal year 2023, HP expects adjusted net profit per share to be $3.2 to $3.6, which is also lower than the analyst’s forecast of $3.62 per share. The company predicts that the market demand for personal computers will further decline in the next fiscal quarter.

  Not only HP, but also the whole PC market is facing the dilemma of weak demand. According to the report released by research institute Gartner10 in October, global PC shipments totaled 68 million units in the past quarter, down 19.5% year-on-year, which is the biggest decline since the analysis institute began to track the PC market in the mid-1990s.

  Gartner analyst Mikako Kitagawa believes that this marks a historic slowdown in the PC market. He said, "In view of the weak demand for personal computers from consumers and commercial markets, high inventory has become a major problem. Although many companies have carried out large-scale promotion and price reduction, the sales results are disappointing because many consumers have bought new computers in the past two years and there is no demand at present. In terms of business, geopolitical and economic uncertainties lead to more selective IT spending, and personal computers are not on the priority list of consumers. "

  Dell Inc, HP’s competitor, faces the same problem. Dell’s total revenue in the third quarter fell by 6% to $24.7 billion. The company said that the weak PC market will continue, and it is expected that the decline in PC revenue will be even greater in the next quarter.

  As of the close of US stocks on November 22nd, HP rose slightly by 0.75% to close at $29.38 per share.

Heze Xingtu Eta Ursae Majoris Hot Promotion, the latest offer is 137,800! Act quickly.

On the [car home Heze Preferential Promotion Channel], preferential activities are being carried out. As a high-profile SUV, the starting price of Starway Eta Ursae Majoris is only 137,800 yuan, and there are discounts of up to 15,000 yuan to choose from. If you are interested in this model, you may wish to click "Check the car price" in the quotation form to get a higher discount.

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Starway Eta Ursae Majoris is a medium-sized SUV with a modern design. The front face adopts a large area of chrome-plated decoration and smooth lines, which shows its high-end atmosphere style. The air intake grille adopts a unique star-shaped design, which echoes the name of the car system and shows its unique personality. As a whole, Starway Eta Ursae Majoris combines the elements of modernization and sports, making it more dynamic and fashionable. The body lines are smooth and the roof lines are beautifully designed, giving people a smooth and natural feeling. The overall shape is fashionable and steady, full of strength, in line with the pursuit of modern consumers for the appearance of the car.

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Starway Eta Ursae Majoris is a medium-sized SUV with a body size of 4781 * 1920 * 1671mm and a wheelbase of 2815mm. The side lines of the car body are smooth and concise, showing a luxurious and dynamic design style. The front and rear tracks are 1641 mm and 1642 mm, respectively, and equipped with 235/55 R19 front and rear tires, which are stylish and atmospheric, adding a sense of movement to the whole vehicle. The overall body proportion is coordinated, and the design is full of strength and elegance. It is a very attractive medium-sized SUV.

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The interior design of Starway Eta Ursae Majoris is full of modernity, using high-quality materials and exquisite craftsmanship to create a comfortable and luxurious driving experience. The steering wheel is made of leather, which supports manual adjustment up and down and back and forth, so that the driver can easily find the most comfortable position. The 12.3-inch central control screen provides rich information and entertainment functions, supports voice recognition control systems, including multimedia, navigation, telephone, air conditioner, skylight and window, and is convenient and quick to operate. The front and rear rows are equipped with USB and Type-C interfaces, which are convenient for charging and data transmission. The front row also supports the wireless charging function of mobile phones, which is very practical. The seat is made of imitation leather, and the main driver and co-pilot seats support front and rear adjustment, backrest adjustment and height adjustment, providing better support and comfort. The backrest of the second row of seats can also be adjusted, and the rear seats support proportional reclining, which increases the flexibility of storage space. Generally speaking, the interior design of Starway Eta Ursae Majoris pays attention to details and humanization, which provides a comfortable driving experience for drivers and passengers.

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Starway Eta Ursae Majoris is equipped with a 2.0T 261 horsepower L4 engine, with a maximum power of 192 kW and a maximum torque of 400 N m.. This engine is matched with the 7-speed wet dual-clutch gearbox, which can provide a smooth driving experience and excellent acceleration performance. Both urban driving and highway driving can meet the driver’s demand for power. At the same time, this engine also has excellent fuel economy performance, which makes the vehicle more fuel-efficient and environmentally friendly during long-distance travel.

In the word-of-mouth evaluation of Starway Eta Ursae Majoris, car home owners spoke highly of the overall atmosphere and top view of the vehicle. Although the front may take some time to accept, the body and tail are deeply loved by many people. He specifically mentioned the waistline design, indicating that the waistline and tail are the most attractive parts of the car. These comments fully demonstrate the unique charm of Starway Eta Ursae Majoris in appearance design, which brings excellent visual experience to car owners, whether it is the atmospheric body or the smooth waistline. It is believed that these advantages will attract more consumers’ attention and further consolidate the position of Starway Eta Ursae Majoris in the automobile market.

With the blessing of HUAWEI ADS 2.0, why should M5 worry about the "ghost probe"?

   I was driving along the road and suddenly a dog jumped out. What should I do? There are also motorcycles or pedestrians that suddenly flash in the blind area during the rush hour, which is hard to prevent. If one person doesn’t react, a collision accident may occur. In the era of smart electric vehicles, with Huawei’s powerful technical strength, HUAWEI ADS 2.0 blessed the M5 Smart Driving Edition, which faced this "ghost probe" and brought consumers a perfect answer.

  HUAWEI ADS 2.0 gets on the bus, and its active safety strength is outstanding.

  When driving outside, safety is the first priority. However, accidents can’t be avoided. For example, in the process of driving, there is a car that wants to jam; You can’t see pedestrians or pets in the intersection blind area when you enter and leave the community; Or collision events due to untimely braking, etc. Although the old driver’s driving skills are good, he can’t do everything. In view of this situation, a good solution is given by the M5 intelligent driving version equipped with HUAWEI ADS 2.0 advanced intelligent driving system. It is equipped with 1 overhead lidar, 3 millimeter-wave radars, 11 high-definition cameras with lateral and backward visual perception and 12 ultrasonic radars. The hardware and algorithms are leading in the industry. No matter when crossing the road or traveling at night, if there are pedestrians or animals running out in front, the M5 intelligent driving version can detect it in advance and stop in time to avoid collision accidents.

  Some people may think that with the rapid development of science and technology, whose smart electric car has few intelligent hardware configurations? There is no denying that the intelligent driving system is basically available in every family, but its security is still slightly different. Take the M5 intelligent driving version in the world as an example, its active security has been tested by professional media. In the AEB active safety cross-evaluation held by Autolab, Tesla Model Y, Ideal L9 and other models are not as quick in safety response as the M5 Intelligent Driving Edition when facing the scene tests such as non-motor vehicle crossing, adult ghost probe, backlight crossing at night and side-lying dummy.

  The performance of the M5 Intelligent Driving Edition is so good, which is closely related to its configuration strength. The four MIMO (Multiple Input Multiple Output) antennas equipped in the M5 version of Zhijie have higher signal strength and very wide coverage, which can avoid security risks in a wider range. At the same time, the M5 version of Zhijie also has the capabilities of BEV (Fusion Perception Aerial View Network) and GOD (Universal Obstacle Detection), which gives vehicles stronger object recognition capabilities. When you encounter an inconspicuous stone or a big pit when you are driving, the M5 Smart Driving Edition can be keenly identified and avoided in advance.

  Reinforcing steel bars with iron bones, passive safety and overweight make travel more secure.

  In addition to strong active safety, the M5 is also excellent in passive safety. Not only is it developed according to the high safety standards of the industry, but the high-strength steel of the car body accounts for over 60%, of which the hot-formed steel accounts for 19%, and the torsional stiffness is 1.5 times that of Tesla Model Y. With the cage-type car body, getting on the bus is equivalent to entering a highly safe "fortress". Every time you go out, every occupant can feel at ease.

  In addition, in terms of battery safety, this car starts from the source, the batteries are all supplied by top suppliers, and there are five layers of batteries wrapped, triple thermal safety design and five-layer structural safety design, which is extremely safe. Coupled with Huawei’s "end+cloud +AI" collaboration, it can realize the "physical examination" of battery life cycle health, provide 7×24h battery health real-time detection service, and protect every battery in all directions, so that you don’t have to worry about safety at all times.

  It is worth mentioning that the environmentally-friendly cockpit space is also used in the M5 car, which is extremely safe in materials, with very low risk of sensitization in the car, and the overall radiation value is far below the conventional standard. Children, the elderly, pregnant women and other sensitive people can all get on the bus with peace of mind.

  Generally speaking, based on the advanced intelligent driving system of HUAWEI ADS 2.0, the active safety of the M5 intelligent driving version is more outstanding, and at the same time, based on the high-strength steel body and the top battery, it brings reassuring passive safety. It can be said that the M5 is comprehensive in safety, giving people enough travel confidence. If you have friends who are interested in intelligent driving, I really suggest you take a look at the M5.

2024 Xuanyuan Award Announces First Vacancy of Annual Automobile Award

  On December 16th, 2024, the 11th China Automobile Industry Annual Contribution Award — — Xuanyuan Award Ceremony was held in China Chegu International Sports and Cultural Exchange Center in Wuhan Economic and Technological Development Zone.

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  Xuanyuan Award was jointly sponsored by auto business review and Austrian EFS in 2013, adhering to the "three independences" award criteria, which are independent of business, power and relationship. Experts from all over the world selected China’s automobile of the year, looking for the contribution samples of China’s automobile industry, thus pushing the new automobile forward.

  75 models were declared. After the initial evaluation, 40 finalists gathered in Wuhan Intelligent Networked Vehicle Test Site. After four rigorous tests and tests of static and dynamic, cockpit ecology and intelligent interaction, intelligent driving experience and scene experience, a total of 25 models entered the final evaluation.

  On December 15th, members of the jury of Xuanyuan Award made a final evaluation on 25 models, and the whole selection process was very heated.

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  Dr. Jia Ke, director of Xuanyuan Award Executive Committee, editor-in-chief of auto business review and director of Xuanyuan School, said: "The judges can abstain from voting against all the winning models. As long as one judge votes against it, we will continue to discuss it until we come up with a list that everyone agrees on. Our review process is also a discussion process. In this discussion process, our understanding of the industry can be further deepened. "

  In the end, the winners of the 2024 Xuanyuan Award were grandly released.

  TOP10 models of Xuanyuan Award Year: Ideal L7, Weilai ES6, Jetway Traveler, Tucki G6, MG Cyberster, Warrior 917, Lectra 08 EM-P, Deep Blue S7i, Lantu Zhuiguang PHEV, SAIC-GM-Wuling Bingo; Xuanyuan Award Special Award: Excellent Iteration Award — — New Lantu Dreamer, Brand Promotion Award — — Nezha S, Rookie Award — — Extreme Leap 01, Scene Innovation Award — — Polar fox car koala; Nominated models of Xuanyuan Award for the year: Zhiji LS7, Gaohe HiPhi Y, Extreme Krypton X, GAC Chuanqi New Energy E9, Weipai Gaoshan DHT-PHEV, Haobo GT, Haval Raptors, SAIC-GM-Wuling Baojun Yunyun, Geely Yinhe L7, Wenjie New M7 and Feifan F7.

  Unexpectedly, the 2024 Xuanyuan Award for Automobile of the Year was vacant. This is the first time that the annual award has been vacant since the Xuanyuan Award was awarded in 11 years. Why did this happen? The answer will be revealed later.

  This year’s Xuanyuan Award ceremony added a new link, which is to share the highlights and trends of Xuanyuan Award products found in the annual evaluation with the industry.

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  Professor Ma Jun, the judge of Xuanyuan Prize, School of Automobile and School of Design and Creativity of Tongji University, shared the "Development Trend of Intelligent Cockpit and New Method of Product Development". He believes that next year, the big model will be a battleground for military strategists, and car companies must do it. Focusing on the evaluation of user experience, human-computer interaction risk and security of large models, they are building an evaluation system for large models.

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  Ni Kai, the judge of Xuanyuan Award, founder and CEO of Heduo Technology, published the Xuanyuan Award Intelligent Driving Test Report. This intelligent driving evaluation is divided into four categories: basic driving, advanced driving, basic parking and advanced parking. In terms of driving, the scores of new power brands, independent new brands and traditional independent brands are equal; In terms of parking, the new power brands and independent new brands have not shown their advantages. On the contrary, many traditional independent brands have achieved good results.

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  Zhang Xiaoliang, the judge of Xuanyuan Award, founder and CEO of SoCar product strategy consulting, brought the trend sharing of Xuanyuan Award annual evaluation scene experience. He said, "From this year’s review, we have seen many things that we have never seen before. These things mean that we are making a new round of innovation in another direction. Whether these innovations must be logical or not will certainly stand the long-term test of the market. This will take some time to sort out and may bring more input to our core scenes and killer scenes in the next stage. "

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  Du Fang, the representative of Xuanyuan Award test partner and director of Botai products, shared the Xuanyuan Award annual test of intelligent cockpit. This year’s overall trend is to face a more hard-core, more delicate and more interconnected scene experience, with enhanced scene capabilities and more technological and intelligent blessings. She also made some predictions about the future trend: the application of large-scale models in the automotive field will become a new trend next year, whether the multi-modal cockpit natural interaction will surpass the mobile phone-like interaction and become a better way of interaction, and the global integration of cockpit, intelligent driving and vehicle capabilities will bring great challenges.

  In 2024, the list of intelligent driving in the 11th Xuanyuan Awards was released simultaneously. At the same time, excellent cases of intelligent driving, intelligent cockpit and scene experience were also revealed.

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  There is also a very interesting link at the scene. According to the design characteristics of the TOP10 model of the 2024 Xuanyuan Award, EFS AI expert Minh Cao used AIGC to generate a set of concept car design drawings. In this regard, Wang Xuanzheng, a judge of the Xuanyuan Prize and a professor at the Central Academy of Fine Arts, asked: "If all our designs are exactly the same as expected, what is the role of users in the whole system? Where should our emotions and personalities be placed? "

  Finally, he commented: "AI today, no matter what, we always firmly believe that it is a tool, not a complete solution. Of course, behind deciding whether it is a tool or a plan, it must be our interesting thoughts and souls. "

  The only annual vehicle vacancy in the history of Xuanyuan Award was the unanimous decision of the Xuanyuan Award Executive Committee and the members of the jury.

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  Truls Thorstensen, chairman of the Xuanyuan Prize jury and president and CEO of Austrian EFS arc advisory group, said: "If we put these models tested this year in previous years, each model has the ability to win the final prize."

  But at the same time, he pointed out: this year’s automobile products have a homogenization trend; Compared with last year’s products, this year’s automobile products are not so daring to try new things; Compared with previous years, we haven’t seen some excellent product performance this year.

  Vacancy does not mean the retrogression of products and automobile industry, but it is gestating more energy, more potential innovations and better products in the future.

  On the basis of not having the 11th Xuanyuan Award model of the year, we put forward the "Xuanyuan Ten Questions":

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  Jia Ke said that the "Ten Questions of Xuanyuan" has put forward a big "question mark" for China automobile industry, which is a question mark at the peak.

  "On the new track of new energy intelligent networked cars, we are the vanguard in the world. In a sense, we still pursued Tesla, followed the opportunity very closely, and made many innovations in application. Today, many of our cars have far exceeded the previous standards. We climbed from the bottom of the mountain to the mountainside. Can we climb the peak again? We may need to answer ‘ Xuanyuan Ten Questions ’ . This is also an inspiration left to us by the car vacancy in the 11th Xuanyuan Award. "

  In essence, the "Xuanyuan Ten Questions" is exactly what China automobile industry needs to think calmly in the fierce competition and high involution.

  This year is the 11th Xuanyuan Award and the beginning of a new decade. Jia Ke said: "I hope that in the new decade, the Xuanyuan Award will accompany China’s automobile industry not only to change lanes and overtake, but also to better promote the development of the world’s automobile industry on the new car track."

  The new decade of Xuanyuan Award also needs the continued support of partners.

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  Xuanyuan Award has been attached to Wuhan Economic Development Zone for three years, which also witnessed the extraordinary development of Wuhan Economic Development Zone for three years. In his speech, Liu Maohua, member of the Working Committee of Wuhan Economic Development Zone and deputy director of the Management Committee, sincerely invited entrepreneurs to build a new highland of the automobile industry with Chegu of China. "We will provide the best policy, the best service and the best environment to support enterprises to grow and develop in Chegu, China, and create brilliance together."

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  Xuanyuan Award and Daan Center have been cooperating since 2015. The location of this Xuanyuan Award evaluation activity is the intelligent networked automobile test plant of Daan Center, which provides a solid foundation for the evaluation of Xuanyuan Award. Wang Jin, general manager of Daan Center, said in his speech: "Daan and Xuanyuan Prize have witnessed the decade of intelligent development of new energy in China, and hope to jointly open a new decade of intelligent networking to the third space."

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  Xuanyuan Award has an independent observer, which is a unique feature that distinguishes Xuanyuan Award from other awards. Since the sixth Xuanyuan Award, Xuanyuan Award has introduced an independent observer mechanism to further increase the transparency of the selection and ensure the fairness and justice of the award. At the awarding ceremony, Li Jingwen, the manager of Ernst & Young Huaming Certified Public Accountants (special general partnership), read the notarized words and opened the password box for storing the award list on the spot. (Source: China Automobile Industry Annual Contribution Award — — Xuanyuan Award)

  The following is the list of winners of the 11th Xuanyuan Award in 2024:

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  Nominated model of the year

  Zhiji LS7

  Reason for winning: With elegant interior and exterior design and the perceived quality of luxury materials, a high-end new energy SUV with interior and exterior features has been built.

  Gaohe HiPhi Y

  Reason for winning the prize: It not only integrates the excellent genes of family products, but also shows good maneuverability, so that the brand provides consumers with a unique product experience in the new price range.

  Extreme krypton x

  Reason for winning: Following the brand’s car-making quality and driving pleasure, and creating a boutique small SUV with exquisite interior space.

  Guangzhou Automobile Chuanqi New Energy E9

  Reasons for winning the prize: It not only realized the overall transformation of corporate brand to new energy, but also promoted the development of PHEV technology in MPV market with independent innovation technology.

  Weipai Gaoshan DHT-PHEV

  Reason for winning: With its original flat floor design, it provides consumers with a high-end new energy MPV with comfortable driving and large space experience.

  Haobo GT

  Award-winning reason: It provides a cool and fun electric car for young elite consumers with the shape of a sports car with scissors doors.

  Haval Raptors

  Award-winning reason: In view of the strong demand change of market consumers for personalized products, a "square shell" light off-road product was built with solid technology.

  SAIC-GM-Wuling Baojun Yunduo

  Reasons for winning the prize: unique shape, emphasizing space and comfort, and achieving high-level intelligent driving assistance within 150,000 yuan.

  Geely Yinhe L7

  Reason for winning the prize: As a work of Geely’s transformation into a new energy source, it not only has distinctive family product characteristics, but also has a high price-performance ratio.

  Wen Jie Xin M7

  Reason for winning the prize: deeply binding Huawei’s ability and reputation, it has achieved a substantial increase in sales in the market through the annual change.

  Feifan F7

  Reason for winning the prize: It provides exquisite value choices for consumers in terms of design, quality, control and comfort.

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  Second, the special prize

  Excellent iteration award — — Xinlantu dreamer

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  Reason for winning: This year’s product insists on continuous improvement in terms of chassis adjustment, interior perceived quality, and cockpit experience, which not only greatly improves the product experience compared with the previous year’s model, but also makes people feel refreshed, and drives the brand sales to rise with new product strength.

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  Brand promotion award — — Nezha s

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  Reasons for winning the prize: The product concept of equal rights in science and technology not only provides a value choice for more young people to realize their dream of sports cars, but also successfully helps the brand to break the inherent cognition of consumers and create a brand-new corporate brand image with brand-new products.

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  Rookie Award — — Jiyue 01

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  Reason for winning: This brand-new brand-new product shows its edge in the aspects of intelligent cockpit, intelligent driving and dynamic performance. At the same time, it still has more room for expansion and imagination in the Internet ecology and future product form, which deserves more expectations.

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  Scene Innovation Award — — Jihu automobile koala

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  Reasons for winning the prize: I really practiced the concept of defining a car in a scene, thought deeply in many sub-scenes such as maternal and child, parent-child and female, and carefully explored the user experience and functional demands, which provided a good reference sample for the diversification and customization of the market.

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  Third, the Top10 model

  Ideality L7

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  Award-winning reason: deeply inherited the characteristics of brand family products and the concept of user scenario definition, successfully met the needs of brand-new markets and brand-new consumers with unique product development concepts, and achieved market sales success.

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  Weilai ES6

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  Reasons for winning the prize: the technology is solid, restrained and convergent, but it continues to improve and improve rhythmically. In the fierce market competition, it always maintains its own brand style, luxurious style and accurate crowd positioning, showing the uniqueness of products and brands.

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  Jietu traveler

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  Reason for winning: As an attempt to break into a new category, the brand not only has a high degree of product definition and design completion, but also creates a unique experience for light off-road, travel+and other sub-scenes, such as supporting external expansion of hardware and in-vehicle health inspection.

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  Tucki G6

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  Reason for winning the prize: Taking intelligent driving as the core breakthrough point, on the basis of ensuring the user experience and perceived value, the successful subtraction provided consumers and the market with a smart new energy vehicle with better quality-price ratio, and achieved good market sales.

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  MG Cyberster

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  Reason for winning the prize: This product pays tribute to the classics, and in the new era of intelligent, electric and new energy, it faces the domestic and international markets with its unique product definition, product design and atmosphere creation, showing the confidence and ability of China car enterprises to build a good sports car.

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  Warrior 917

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  Reasons for winning the prize: The deep combination of off-road, intelligence, new energy, customized modification and other elements has redefined the new luxury off-road category and new species, and demonstrated solid technical strength and product performance in two different scenes of daily driving and hard-core off-road.

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  Lingke 08 EM-P

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  Reason for winning the prize: Based on the original product style, the brand-new power form and original vehicle-machine interconnection ecology have not only realized the era transformation of the brand to intelligent new energy, but also won the recognition of consumers with excellent product experience.

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  Deep blue S7i

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  Award-winning reason: With youthful interior and exterior styling design, good perceived quality, human-computer interaction and the third space design of the new power of building cars on a par, a high-end new energy vehicle with high price-performance ratio has been created again.

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  Lan tu Zhu guang PHEV

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  Reasons for winning the prize: positioning the executive car in the new energy era, and fully meeting the needs of market segments and unique scene definitions with good design, perceived quality of materials, space and ride comfort, and making positive attempts in the field of independent new energy executive cars.

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  SAIC-GM-Wuling Binguo

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  Reason for winning the prize: With a very cost-effective price and good product modeling and perceived quality of interior and exterior decoration, it not only provides consumers with a fashionable and convenient electric scooter, but also promotes the brand image of enterprises in the small electric vehicle market segment.

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Xuzhou tiggo 9 hot promotion! Special price of 140,900 yuan, limited time promotion.

On [car home Xuzhou Preferential Promotion Channel], we found that the models are undergoing preferential activities. As a high-profile model, the price of Tiggo 9 in Xuzhou has dropped to 140,900, and the highest discount amount has reached 12,000. This means that if you are looking for a cost-effective SUV, the Tiggo 9 will be a very good choice. Please click "Check the car price" in the quotation form now, and strive for a higher discount!

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Tiggo 9 is a brand-new SUV launched by Chery Automobile. Its exterior design is fashionable and stylish, and its overall style is tough and powerful. The front face adopts a unique design language, and the air intake grille is decorated with a large area of chrome, which shows the luxury temperament of the car. The body lines are smooth and strong, which highlights the sense of strength and movement of the car. In addition, the Tiggo 9 is also equipped with large-size wheels and wide wheel arches, making it more visually impactful. The design of the whole vehicle is exquisite, and the details are handled in place, which reflects Chery’s pursuit of quality and details, and it is a very worth looking forward to.

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Tiggo 9 is a medium and large SUV with a body size of 4820mm long, 1930mm wide and 1710mm high, and a wheelbase of 2820mm, which provides spacious interior space for passengers. The body lines are smooth, and the overall shape is fashionable and atmospheric. The front tread is 1638mm and the rear tread is 1641mm, which provides good stability and handling for the vehicle. The car is equipped with 245/50 R20 front and rear tires, which are wide and provide better grip and comfort. The rim design of Tiggo 9 is unique, which complements the style of the whole vehicle, highlighting the luxurious and sporty temperament.

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The interior of Tiggo 9 is exquisitely designed, with luxurious style and comfortable overall atmosphere. The steering wheel is made of leather and feels delicate. The 12.3-inch central control screen is large in size and easy to operate. It supports voice recognition control systems such as multimedia, navigation, telephone, air conditioner and skylight, which is convenient for drivers to operate. There are two USB/Type-C interfaces in the front row and the back row, which is convenient for charging. The seat is made of imitation leather. The main seat supports front and rear, backrest, height and lumbar support adjustment, the auxiliary seat supports front and rear and backrest adjustment, the front seat is also equipped with heating and ventilation functions, and the driver’s seat also supports electric seat memory function. The second row of seats supports backrest adjustment, and the rear seats can be laid down in proportion to improve the flexibility of space.

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The Tiggo 9 is equipped with a 2.0T 261 HP L4 engine with a maximum power of 192 kW and a maximum torque of 400 N m.. This engine adopts advanced technology, which can provide excellent power performance and acceleration performance for vehicles. Equipped with an 8-speed automatic manual transmission, it makes the shift smoother and faster, and also provides better fuel economy. This makes the Tiggo 9 a vehicle with both power and fuel economy, suitable for daily driving and long-distance travel.

In the word-of-mouth evaluation of Tiggo 9, the owner spoke highly of the workmanship of the car. He said that the workmanship of the car was more meticulous than before, which made him very satisfied. At the same time, he also mentioned that although the shape of the front of the car is somewhat old, the overall appearance is still very atmospheric. We can see that Tiggo 9 still has certain advantages in design, which can meet consumers’ demands for atmosphere and fashion. I believe that with the use of more car owners, the word-of-mouth evaluation of Tiggo 9 will continue to climb and become the first choice for more consumers.

What’s the difference between Mercedes-Benz e300 fashion and luxury?

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The main differences between Mercedes-Benz E300 fashion model and luxury model are as follows:

First, the designThe Mercedes-Benz E300 is unique in fashion, and adopts the standard design to show the unique identity of the vehicle. The luxury model pays more attention to sports style and is equipped with sports encirclement, which makes the whole car look more dynamic and young.

Second, the interior configurationIn terms of interior decoration, fashion pays attention to the creation of fashion and dynamic, and adopts a simple and generous design concept. The luxury model is superior in interior workmanship and configuration, paying attention to details and exquisite materials, bringing passengers a more comfortable and luxurious ride experience.

Third, the dynamic performanceMercedes-Benz E300 fashion model and luxury model are also different in power performance. The maximum horsepower of the fashion model is 245ps, the maximum power is 180kw, and the peak torque is 370nm. The power performance of the luxury model is even better, with a maximum horsepower of 258ps and a maximum power of 190kw, and it also has a peak torque of 370nm. This power configuration makes the luxury model more exciting and carefree in the driving experience.

Xiaomi SU went on the market within 7 years. Is there any core technology for the questioned Xiaomi?

Pictures/networks

edit/Zwei

Lead:Today, it seems that it is not unusual for any enterprise to build a car across borders.

After all, Evergrande, which is engaged in real estate, has built cars, Gree, which is engaged in air conditioning, and even Skyworth, which is engaged in TV, is also building cars. As one of the leading digital industries in China, it is not unusual for Xiaomi to enter the automobile manufacturing industry.

Even after watching the Xiaomi automobile technology conference at the end of 2023, the author is very calm as an "old rice noodle". Using the word "so much" can almost directly summarize the mood after watching the press conference.

However, just before the Chinese New Year, a photo of Zhang Leijun sitting in Xiaomi SU7 was leaked. At the same time, this photo also indicates the interior design of Xiaomi’s new car to some extent.

From this photo, combined with all kinds of information I have at present, I still think Xiaomi car is very interesting. From products to industries, Xiaomi Automobile not only shows us the similarities with traditional new forces, but also shows some differences.

First of all, let’s talk about Xiaomi’s "technical roots"

At the Xiaomi Automobile Technology Conference at the end of last year, Lei Jun spoke passionately for three hours, trying to let everyone know the technical advantages of Xiaomi Automobile.

Normally, Xiaomi mainly released its own high-speed motor technology, integrated die casting technology, 800V high-voltage platform technology, intelligent cockpit and intelligent driving assistance technology. Among them, especially the Titan alloy developed by Xiaomi has attracted many people’s attention and made them call it "powerful".

In fact, what I want to tell you is that no matter how powerful and excellent these technologies are on PPT, as long as these technologies have not been empowered in real cars, don’t be too credulous.

In the automobile manufacturing industry, there is an eternal truth: technology is not bought, and it does not take root and sprout overnight, but it takes time as a drug introduction and experience as a premise to accumulate slowly.

The last car company, known as "technology can be bought", was Hengchi Automobile from Evergrande. And what is the final outcome of Hengchi Automobile? I believe everyone here is very clear.

Therefore, the author firmly believes that Xiaomi, as a "newcomer" who has just entered the automobile manufacturing and R&D industries for a few years, is difficult to grow into a "technological success" overnight. Therefore, the arguments that "the performance of Xiaomi automobile has surpassed one million" and "Xiaomi technology is very strong" can be stopped.

After all, an automobile manufacturer established less than five years ago can’t compete with those first-line manufacturers with decades or even over a hundred years of history.

Although Xiaomi can’t become a big player in the field of automobile technology in a short time. However, Xiaomi has the opportunity to become a "user-oriented car company". To put it simply, in the early stage of development, Xiaomi can create products that meet user habits and attract users through the interpretation of user needs.

From the product point of view, Xiaomi does have the foundation of "user-oriented car enterprise"

At a press conference, Lei Jun said with an embarrassed expression: "There are many bugs in the MIUI system this year, and fans have scolded us miserably …"

The head of an enterprise can admit his mistakes in this way with the image of being close to the people. In my opinion, this is an essential element for a household enterprise. Dare to face criticism, admit defects and make up for mistakes. When an enterprise can do this, no matter whether its technology is "far ahead", at least it is successful in shaping its affinity image.

However, building a car is very different from making a mobile phone.

To put it bluntly, the mobile phone is just a fast-moving consumer product. Even if there is a problem, it will only affect the mood of consumers, and the loss will be only a few thousand dollars. Enterprises can and have the conditions to make up for users well.

However, in the process of building a car, once a BUG appears, it will often be a personal safety problem, which is difficult to make up once it is encountered.

So we also see that Xiaomi hopes to avoid problems as much as possible before making a car.

The author gives a few small examples, such as the design dimension of Xiaomi SU7, which is actually very cautious.

The door handle of the vehicle adopts the "embedded and hidden" design similar to that of BMW 2 Series, and will not be stuck by thin ice like the hidden door handle in winter.

Moreover, in the interior design, Xiaomi SU7 still retains a certain scale of physical keys, which can provide convenience for consumers to operate blindly, which is also a small detail that makes people feel good.

Of course, we can’t deny that Xiaomi Automobile may have some problems in the subsequent real car due to lack of experience. In fact, objectively speaking, these problems are hard to avoid in all car-making enterprises. The key lies in whether the problems finally exposed are "big problems" or "small problems".

The author is inclined that Xiaomi can build a good car in a down-to-earth manner, at least in terms of core mechanical quality and safety. As for the potential problems such as screen delay and abnormal sound of decorative parts, it doesn’t really matter much. According to Xiaomi’s attitude towards consumers, the author can even foresee a scene after one or two years:

Lei Jun continued to say "embarrassed" to the big guy at the annual new car launch conference: "There are a lot of small problems in the first SU7, and the fans scolded us miserably … but we will improve these problems …"

Xiaomi builds a car, what is the probability geometry of success?

In fact, we have to understand a feature of the current market, that is, consumers in 2024 will not directly trust a start-up car brand as they did seven or eight years ago. In the era of economic tightening, buying a car is becoming more and more rational. I won’t say, "I am a fan of Xiaomi’s mobile phone, so I must support Xiaomi’s car."

Therefore, in front of Lei Jun and Xiaomi, there are actually more difficulties.

It is difficult to build a car, and it is even more difficult to sell a car.

In front of Xiaomi, there may be only one way to go, and that is the cost-effective route.

However, from the actual action, Xiaomi seems to be more willing to take the high-end route. After last year’s press conference, Lei Jun once bluntly said, "It is impossible for a new millet car to cost 149,000 yuan".

And not long before the Chinese New Year, Lei Jun also released a Weibo poll on "The most beautiful car in your heart is within 500,000", and most of the options are about 300,000 models. The author believes that this actually indirectly shows that Xiaomi’s first new car SU7 is heading for the price of 300,000 yuan.

It is conceivable that if Xiaomi SU7 really sells in the price range of 300,000 yuan, it will face very sinister competition.

In addition, it is not difficult to predict the product strength of SU7: the performance version of this car may have a 3-second acceleration, and it has a high-level chassis adjustment; The long battery life version may have a cruising range of about 800 kilometers, and the charging speed is very fast; At the same time, the intelligent cockpit and intelligent driving assistance system of high-equipped models will also reach the first-line level in the industry …

Based on this product strength, it can really sell for 300 thousand. But in the price range of 300,000, consumers will have more choices. In the future, you can choose extreme krypton 007, extreme krypton 001 or even "big factory new energy" like Zhijie S7; Yes, there are BBA medium-sized cars to choose from. Therefore, if Xiaomi’s first new car really enters the price range of 300,000, it is easy to be defeated by the market.

Of course, the author hopes that a series of information released by Lei Jun and Xiaomi are all "smoke bombs".

At the beginning, it was expensive, but in the end, it was necessary to take a high cost-effective route. Even if the new car is priced at 180,000-250,000 yuan, Xiaomi SU7 will have a "head start".

Moreover, once Xiaomi enters the cost-effective competition path, it will not only make its own road wider and wider, but also play the role of "catalyst" in the whole market. As the cost-effective road of Xiaomi gradually takes shape, more and more car companies will fight for price and quality, which is expected to achieve the real "same price of oil and electricity".

Achuan pingche

Of course, the above price information is only a forecast based on the author’s analysis of existing data. It can only be said that there are two possibilities after Xiaomi’s new car goes on the market.

As for which road Xiaomi will choose in the end, the author prefers that Xiaomi will take a higher cost-effective route. After all, this is also the traditional advantage of Xiaomi.

RECOMMEND

The sales volume of the new M7 in Wenjie exceeded 50,000, and the car purchase benefits worth 30,000 yuan continued to be exported.

  In the second half of this year, the listing and sale of Huawei mate 60 is one of the hottest things. However, in addition to Huawei mate 6, the new energy vehicle market is also very hot. After the launch of the new M7 series on September 12th, it only took 25 days, and the accumulated large orders exceeded 50,000+.Moreover, on October 6th, it achieved the amazing achievement of 7000+ in a single day, which shows its popularity among consumers.


  Autumn is grateful for welfare, and the second wave of car rights is coming.

  Although the Mid-Autumn Festival ended, the welfare of the new M7 in the world continued. In order to give back to the support and recognition of consumers, the official continued to launch the second round of car purchase rights worth 30,000 yuan after the first round of sales rights closed on October 7. From October 8 to October 31, users will enjoy three major rights and interests policies when they buy a car: 1. Users can enjoy a reservation discount of 3,000 yuan when they place an order. 2. Enjoy the matching gold for interior and exterior decoration with a value of up to 12,000 yuan. 3. Users can also enjoy the matching rights worth 15,000 yuan (1 out of 3).

  The rights and interests worth 15,000 yuan include three options, and users can choose one of them at will: 1. Buy a technology enjoyment package worth 15,000 yuan, and the technology enjoyment includes the main driver’s private pillow, head-up display HUD, silent electric suction door and crystal gear handle. 2. Buy 21-inch wheels with a value of 10,000 yuan, and superimpose the original products (fully automatic electric pedals or two small tables or a set of Huawei car smart screen system). 3. Users who purchase the Max version can also use it to open the ADS 2.0 urban navigation NCA function (15,000 yuan is reduced, and the rights and interests can be used in AITO APP after picking up the car, and the ADS 2.0 urban navigation NCA function can be opened after paying 3,000 yuan, which is expected to be pushed in the fourth quarter). Users can choose according to their own needs.


  500 million to upgrade vehicle safety performance, win the trust of consumers in an all-round way.

  The new M7 in Wenjie spent 500 million yuan to upgrade, mainly on improving vehicle safety, which is also one of the key factors that it is enthusiastically sought after by the market. The new M7 in Wenjie has re-matched the car body and opened the mold, and rebuilt the welding production line. Moreover, 24.4% of the car body is made of the strongest submarine-grade high-strength steel in the industry, which can bear 17 tons of weight per square centimeter, equivalent to the weight of a heavy truck. In addition, the proportion of high-strength steel and aluminum alloy exceeds 80%. All-dimensional super-strong bodywork, which has been rebuilt at any cost and far exceeded the average level of the same class car industry, has raised the passive safety of the new M7 in the world to a new height. Thanks to HUAWEI ADS 2.0 advanced intelligent driving system, the new M7 supports omni-directional active anti-collision, including forward anti-collision, lateral anti-collision and low-speed anti-collision, which is safe in every direction. Moreover, the maximum braking speed of automatic emergency braking is increased to 90km/h, which can greatly ensure safety. When active safety and passive safety are deeply combined, let the new M7 in the world create a "solid shield". The new M7 takes intelligent safety and physical safety as the core, redefining automobile safety in the new era.


  In addition, the HarmonyOS smart cockpit of the new M7 is also very fun, and the super desktop brings more mobile phone applications. HUAWEI MagLink Huawei car smart screen system expands the new gameplay of space scenes, and Huawei MatePAD tablet is connected immediately, realizing multi-device linkage and flexible switching of magic space. The new intelligent range extension technology is upgraded, and a perfect balance is found between cruising range and dynamic performance. The new M7 has a comprehensive cruising range of 1300km, a pure electric cruising range of 240km and a fuel consumption as low as 5.6L/100km under the condition of full oil and full electric CLTC.

  As a future-oriented smart car, the new M7 in Wenjie was deeply loved by consumers as soon as it went on the market, which showed us everyone’s desire for smart cars and confidence in the new energy vehicle market. In order to let more consumers enjoy the intelligent driving experience of the new M7, the second wave of car purchase benefits worth 30,000 yuan will continue. For consumers who are excited about the new M7, please go to Huawei Mall, Huawei Authorized Experience Store and AITO User Center for consultation and reservation!

Xiaomi will invest more than 100 billion yuan to insist on high-end, and the car-making business is highly anticipated but still mysterious.

In the past two years, entrepreneurs have become a "silent majority", and only Lei Jun, the founder of Xiaomi Company, still insists on giving an annual speech. On August 14th, Lei Jun’s fourth annual speech arrived as scheduled. The theme of this speech was "Growth", and it continued the speech mode of story+product in previous years: in the three-hour speech, the first half was Lei Jun’s personal speech, and the second half was the release of new products.

Lei Jun started with his study experience at Wuhan University, and he recalled his entrepreneurial dream when he read The Fire of Silicon Valley. At the age of 28, he became CEO of Jinshan, changing from a programmer to a manager; At the age of 40, Xiaomi was founded, and his dream gradually came into reality … In this speech, Lei Jun focused on the high-end strategy of Xiaomi mobile phone and the development plan of large model, but almost nothing was said about the car-making progress that the outside world was most looking forward to.

Image source: Xiaomi Company

Lei Jun’s "Growth"

As the first batch of programmers in China, Lei Jun entered the profession earlier than most of the internet tycoons who people are familiar with. As he mentioned in his annual speech, as early as August 1990, when he was a junior, he was "famous" in Wuhan Electronic Street with excellent technology, and earned his first pot of gold by writing software.

In 1992, Lei Jun joined Jinshan with Qiu Bojun after graduation, and he became the chairman all the way, making him the strongest "migrant worker". As early as 1998, when people were familiar with Ali and Tencent, Lei Jun had already served as the general manager of Jinshan Company. In 2007, after working in Jinshan for 16 years, Lei Jun finally led the company to be listed on the Hong Kong Stock Exchange, and then announced his "resignation" from Jinshan.

In 2010, after "retirement", Lei Jun, at the age of 40, founded Xiaomi, and grew into the largest mobile phone manufacturer in China in just four years. In July 2018, Lei Jun led Xiaomi to be listed on the Hong Kong Stock Exchange. In the previous list released by Hurun Research Institute, Xiaomi ranked 29th with a valuation of 244 billion. It shows that Lei Jun ranks 47th with a net worth of 75 billion RMB.

In April 2010, Xiaomi Company was founded.

Image source: Xiaomi Company

Although he brought out two listed companies in one hand and had already realized the freedom of wealth, Lei Jun did not choose to retire. In 2021, he started Xiaomi’s "second venture" and officially announced the construction of a car. In April this year, after the attack of generative AI, Xiaomi set up a big model team and began to bet on AI in an all-round way.

In the speech,Lei Jun officially announced the strategic upgrade of Xiaomi Technology, which can be summarized as "one idea, four key paths and principles"."One idea" is to choose the technical field with long-term value to human civilization and insist on long-term continuous investment. Lei Jun said in his speech: "People are the origin of science and technology. Xiaomi’s scientific and technological exploration should be valuable not only to human life now, but also to the creation, progress and development of human beings in the future."

Two long-term is the core of Xiaomi’s scientific and technological concept. In order to ensure its implementation, Xiaomi has established "four key paths and principles": deep cultivation of the underlying technology, long-term continuous investment, deep integration of software and hardware, and comprehensive empowerment of AI.

The importance of the underlying technology is self-evident, but it is not possible to see the results overnight, especially to test the patience, determination and vision of enterprises. In terms of R&D investment, Xiaomi’s R&D investment will be about 16 billion in 2022, a year-on-year increase of 21%. It is estimated that the total R&D investment in 2023 will exceed RMB 20 billion, and Xiaomi’s R&D investment in the next five years (2022-2026) will exceed RMB 100 billion. From 2017 to 2022, the compound annual growth rate of millet R&D investment reached 38.4%.

In view of the integration of software and hardware and the comprehensive empowerment of AI, the conference also disclosed the latest progress of Xiaomi’s large model, involving research and development, application and even enterprise organization production. It can be seen that in Xiaomi’s eyes, AI technology including large models is a kind of productivity. Xiaomi will embed AI capabilities into all aspects from internal organization to external experience, which is the real essence of AI sub-methodology-using AI to install super brains for business and products.

Image source: Xiaomi Company

Xiaomi mobile phone, the suffering and breakthrough of high-end

Smartphone is the starting point of Xiaomi’s establishment and one of its most powerful businesses at present. Compared with the past three speeches, Lei Jun’s speech this year is less painful and more successful. But the pressure on Xiaomi is not small.

In terms of main business, the decline of Xiaomi’s mobile phone revenue reached 20% in the whole year of 2022 and Q1 of 2023. From the perspective of the market, in Q1 and Q2 of 2023, Xiaomi maintained the third place in the global market, but fell out of the top four in the domestic market, with the largest decline among manufacturers.

On the other hand, according to Xiaomi’s previously released financial report for the first fiscal quarter of fiscal year 2023, Xiaomi ranked first among Android manufacturers in the price range of 4000-5000 yuan in mainland China in the first quarter, and its market share increased to 24.1% year-on-year. Shipments of high-end smartphones priced at 3,000 yuan and above accounted for a year-on-year increase of 4%, and smartphones ASP in mainland China hit a single-season high, with a year-on-year increase of over 18%.

Image source: Connected Insight

The increase in the proportion of high-end mobile phones has brought higher gross profit margin to Xiaomi, but the high-end strategy is not easy all the way..Three years ago, Lei Jun gave his first personal keynote speech on the 10th anniversary of Xiaomi on the stage of the National Convention Center, and announced the launch of Xiaomi 10 Ultra, the first smart phone product for the high-end market.

Xiaomi 10 played a "good start" for the high-end transformation of Xiaomi. Unfortunately, the good times did not last long. Xiaomi 11 and Xiaomi 12 suffered successive setbacks, which made it difficult to meet expectations and even made the company suffer serious losses. "Everyone has no idea how scary and stressful it is to be a high-end flagship loss." Lei Jun mentioned that investing heavily in high-end mobile phones once frustrated the team, and even he himself had a "heavy" Spring Festival in 2022.

At that time, Xiaomi focused on "stacking". On the way of blindly emphasizing parameters, we forget that the user experience is more important. Not only is it a financial loss, but the greater price is that Xiaomi’s internal team has questioned the high-end strategy.

Whether Xiaomi can do it or not has become a question buried in the bottom of every employee’s heart. For this reason, Lei Jun spent a lot of time communicating with the team and finally determined the brand strategy of sticking to the high-end route. Under the insistence of Lei Jun, Xiaomi 13 made a turnaround and achieved a breakthrough, which became the representative work of Xiaomi’s "from parameter leading to experience priority" in Lei Jun’s mouth.

The success of Xiaomi 13 completed a turnaround for Xiaomi.

Image source: Xiaomi Company

In Xiaomi 13 and its subsequent attempts, Lei Jun re-realized that a success is not universal, and the most important thing to do high-end mobile phones is to have systematic thinking. However, it must be admitted that when the mobile phone industry enters the stock market, the fierce competition in the high-end market cannot be underestimated, and high-end is a must for major mobile phone manufacturers.

From suffering to breakthrough, from being questioned to being recognized, Xiaomi’s high-end road is the most painful and rewarding growth for Lei Jun in the past decade. He said that in the face of fierce competition from Apple, Samsung and Huawei, only by insisting on high-end transformation can Xiaomi win living space for the future and force Xiaomi’s technological development. With Lei Jun’s cognitive growth,Xiaomi’s high-end road has also ushered in a new tone-high-end is not a multiple-choice question, it is the only way for Xiaomi’s development, and it is also a battle of life and death.

The MIX Fold 3 folding screen mobile phone released by Xiaomi this time.

Image source: Xiaomi Company

Cross-border car making is not only diversified.

In addition to the high-end mobile phone, Xiaomi’s core growth curve is the car-making project. However, at the press conference announcing the strategic upgrade, Xiaomi Automobile was intentionally or unintentionally diluted, which is an important part to judge the future development prospects of Xiaomi.

To understand the significance of automobile business to Xiaomi, we should not only look at Xiaomi itself vertically, but also look at the industry trend horizontally. From the perspective of Xiaomi’s ecology, it has been three years since it officially entered the new energy automobile industry in 2021. In the first phase of autonomous driving, Xiaomi invested 3.3 billion yuan in R&D expenses and set up a top R&D team with a scale of over 500 people.

In addition to investing heavily, Xiaomi also actively adopts ecological empowerment. At the beginning of Xiaomi’s autonomous driving technology, after the technical layout strategy of the full-stack self-developed algorithm was formulated, in addition to the exclusive team of over 500 people, many collaborative teams such as artificial intelligence laboratory, Xiaoai team and mobile phone camera department also gave strong support. The team delivered a large number of core technologies accumulated in the past years to Xiaomi Automobile with systematic technological innovation, making it form differentiated competitiveness.

Image source: Connected Insight

Horizontally, for modern people, "car" as a mobile space and a fixed space "home" together constitute the main scene of daily life. The space inside the car will become a high ground for technology companies, which is why mobile phone manufacturers build cars across borders, and the new forces of building cars are also testing the smart phone business.

Previously, Xiaomi has been deeply involved in mobile phones and AIoT for many years. Once the mobile scene card is completed, the closed-loop ecology of Xiaomi’s smart scene will be formed. Therefore,Building a car for Xiaomi is by no means a simple business diversification, or looking for a second growth curve, which has a deeper and deeper value, that is, completing the last link of Xiaomi’s intelligent ecology.

As an important part of Xiaomi’s business map, with the mass production of automobiles next year, Xiaomi will become the only technology company in the world to realize the complete self-research layout of mobile phones, automobiles and AIoT, and complete the closed-loop technology ecology of people and cars, and the moat of Xiaomi will be dug deeper. Since the production car has not yet appeared, Xiaomi has not pushed the car business to the center of the stage for the time being, but the hand left behind has hidden greater ambitions and territory.

Image source: Xiaomi Company

Looking back, Xiaomi is lucky: when he entered the smart phone industry in 2010, the mobile Internet feast just kicked off; When the eco-chain model was launched in 2014, smart life was becoming a new wave; When it enters the research and development field of bionic robots in 2020 and enters the new energy automobile industry in 2021, AI technology and automobile revolution are brewing a new wave of technological change.

Building a car is a new journey for Lei Jun, and its success directly affects the future of Xiaomi. As a latecomer, it is getting closer and closer to the mass production schedule, and the time left by the market for Xiaomi Automobile is already very urgent. "99% of the questions have standard answers. When you don’t understand, ask someone." Xiaomi’s next answer may also require Lei Jun to speed up the learning.

Source: City Boundary, Tiger Sniffing APP, Wall Street Technology Eye, Wired Insight, etc.

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