Customers are choosing vegetables in the convenience supermarket of Duck Bridge People’s Life Service Center in Beijing. In recent years, many cities have created a "quarter-hour convenient life circle", which has greatly improved the convenience of citizens in shopping, catering and medical care.
Our reporter Zhang Wujun photo
In Shilibao Store of Beijing Boxma Xiansheng Supermarket, sorting bags hung on metal chains are transported on the protection network. Customers can place orders online, which are sorted and packaged by employees in the store and delivered to their homes by delivery staff. Packaging bags with different colors represent different kinds of goods, realizing refined and efficient distribution.
Our reporter Zhang Wujun photo
Customers experience intelligent fitness equipment in a member store of a supermarket. With the development of intelligent economy, there are more and more intelligent technology products in supermarkets, such as VR glasses and AI equipment, which give customers the opportunity to experience offline and make up for the shortage of online shopping.
Our reporter Zhang Wujun photo
In Yaojiayuan Store of Beijing Qixian Supermarket, customers use the self-checkout system to pay.
Our reporter Jiang Yushi photo
Source: National Bureau of Statistics, China National Business Information Center.
With the support of Internet technology, traditional supermarkets have undergone online and offline integration transformation. When consumers place an order in the home mobile phone application, the supermarket staff can receive the order reminder and sort and package the goods at the first time. The delivery clerk delivers the goods to the door after picking them up in the supermarket, so that consumers can stay at home and deliver the goods to their homes.
The picture shows consumers shopping through the "multipoint" mobile phone application and making an appointment for 3 hours before delivery.
Our reporter Chen Bin photo
After receiving the order, the staff of Shilibao Store in wu mart, Beijing selected the goods on the shelves and packed them.
Our reporter Chen Bin photo
The distributor delivers the goods to the consumers within the scheduled time.
Our reporter Chen Bin photo
Supermarket is one of the most common retail formats in people’s daily consumption. Since the 1990s, with the advantages of complete categories, low prices and one-stop shopping, supermarket enterprises have developed rapidly and are well received by consumers. Shopping in the supermarket has become an important part of people’s daily life, which can not only choose products for shopping, but also relax. At present, the supermarket format in China has formed a pattern of "large supermarket+supermarket+community supermarket".
In recent years, with the acceleration of urban and rural residents’ consumption upgrading, there is a greater demand for quality goods and services, and new formats, technologies and models have emerged in the upstream and downstream of the supermarket industry chain, which continues to add color to the quality life of the people:
Warehouse-style member supermarkets are popular. Compared with ordinary supermarkets, warehouse supermarkets have made great efforts in expanding shopping space, reducing prices, launching self-operated goods and improving service quality, and adopted membership mode to further enhance consumer stickiness.
The rise of new retail supermarkets. Relying on digital technologies such as big data, informatization and mobile internet and efficient logistics system, we will create a new retail format integrating online and offline, and integrate technology into the fields of catering, logistics and retail. Instant delivery to home, online payment, and purchase at any time … The Internet has brought a series of service innovations, helping to build a convenient life circle for a quarter of an hour.
Boutique imported goods are popular in supermarkets. From famous European wines to coconut juice in South Asia, from cherries in South America to lobsters in North America … There are many kinds of high-quality and high-end imported goods, which allow people to "buy the world" at home and enjoy the development achievements of "opening the door wider and wider".
New demand has spawned new formats, and new models have brought new development. As more and more consumers are willing to pay for high-quality goods and shopping experience, it is foreseeable that the format of supermarkets will be more abundant in the future. No matter how the format changes, supermarkets should always do a good job in goods and services, build a supply chain with good quality and flexibility, and win repeat customers with high-quality services. It is believed that physical stores represented by supermarkets will achieve greater development and better satisfy people’s yearning for a better life by giving full play to their consumer base and the inherent advantages of offline shopping experience, continuing to explore diversified innovative formats and accelerating online and offline integration.
(Reporter Qi Zhiming)