Hope is pinned on "Nezha"
Looking Up failed to become an explosion
One’s name is on the list of successful candidates.
Yangcheng Evening News reporter Lili
Last weekend, the summer file ushered in a major domestic film — — Deng Chao and Yu Baimei cooperated for the third time in Looking Up. The film was once optimistic about the box office potential because of its close focus on educational hot issues. But unfortunately, after the three-day screening on the first weekend, the hope that the market was caught on fire was dashed again.
If there is no reference, there is no basis for saying that this year’s summer movies are too weak, but who made last year’s and the year before last summer’s summer movies too strong! In 2017, the total box office of Wolf Warriors 2 was 5.68 billion yuan, and in 2018, the total box office of Dying to Survive was 3.07 billion yuan. However, insiders generally predict that none of the summer movies released at present is expected to reach a similar volume.
Let’s start with Dying to Survive. Last year, the film grossed 323 million yuan on the first day of the summer file. This summer’s Looking Up’s first day box office was only 161 million yuan, about half of the former; Moreover, the score of douban in Dying to Survive is 9.0, while that in Looking Up is only 6.5. As a discussion on the reality of a certain field of society, the reputation will undoubtedly directly affect the box office prospects of the film. Dying to Survive’s attendance rate on weekdays is still as high as over 20%, while Looking Up’s attendance rate on Monday is only 10.8%. Based on this speculation, the film is likely to end up in the order of 1 billion yuan, just like "Anti-drug 2", which has been released for 14 days with a box office of 1.088 billion yuan.
Let’s take a look at the 2017 summer champion "Wolf Warriors 2". The box office of the film was not high on the first day, only 102 million yuan, but it went against the market: 214 million yuan on the second day, 312 million yuan on the third day, and reached the goal of 2 billion yuan eight days later. Can Looking Up, which also owns Jason Wu, take the same route? Considering the irreproducibility of the theme appeal of Wolf Warriors 2, this possibility is very small.
Who can take the stick?
Among the following domestic films, there are two that are most likely to catch fire: one is Ne Zha, which is shown in advance in the whole country, and both the plot and the technology are considered to represent the highest level of domestic cartoons at present. The film will be officially released on July 26, and the current Douban score is 8.7. The other is "Hero of Fire", which was released on August 1st. This film, featuring firefighters, is adapted from a real event. At present, it has only been shown on a small scale in the industry. It is said that the story is "burning and tearing". It remains to be seen whether these two films can finally succeed in the summer file "explosion".