Auchan Automobile is a brand-new passenger car brand of Changan Group. It is a user-led startup company with advanced platform technology, aiming at providing comfortable quality cars for China family.
Auchan Automobile, as an important part of Changan Automobile, has a long history and created many glories, making outstanding contributions to the development of Changan Automobile as a whole and China automobile market. With the traction of demand upgrading and the driving force of four technological innovations (intelligence, networking, electrification and platformization), the energy of industrial transformation is constantly gathering, and Auchan automobile brand comes into being. In the future, he will be a platform-based automobile brand that consumers are willing to make their own decisions and choices. This platform is an open platform dominated by customers, and it is a platform that grows together with customers and grows infinitely based on customer needs. It will take the customer as the origin, and change the industrial chain structure of "supplier-OEM-dealer-customer" in the automobile industry, aiming at the pain point of customers passively accepting services in the automobile industry. All ports are directly oriented to customers, born for customers, decided by customers, owned by customers, and become a truly customer-led open platform, giving customers the initiative and choice.
In terms of overall product layout, Auchan automobile brand will be customer-oriented, redefine products according to customer usage scenarios at the product end, and launch 2 ~ 3 new products every year. It is estimated that by 2020, automobile products will no longer have a fixed form. Consumption upgrading is characterized by personalization, scene, experience and sharing, which leads to the continuous expansion of the boundaries of product forms. It will be difficult to define MPV or SUV, and cars will become the real third space and the open entrance of various services. Auchan Automobile not only upgrades its products, but also focuses on upgrading its user value system. With the introduction of the first product COS 1 into the market, we will also build a new customer service system.
Gradually change the traditional asset-oriented model of automobile 4S stores, establish a brand-new "N * 2S+1 * 2S+X * House" customer service system, and deeply integrate the terminal forms such as trading, experience, maintenance, used cars, brand culture and life service space, which are dominated by customer scenes. At present, Auchan Automobile has built 40 new experience centers, and will upgrade more than 1,000 image stores nationwide in the future to provide consumers with the ultimate experience.
At the same time, the client of Auchan Style APP, which is customer-centered and different from the traditional instrumental app, has been launched, and guided by customer experience, customer stickiness and interactive friendliness, it provides customers with more personalized solutions.
In the future, Auchan will adhere to the two-line product matrix and fully enter the passenger car market. Fully promote the brand, focus on the user experience, face different needs, deepen the market segments, and provide comfortable quality cars for China "big family".
