Geely released ＂Our Basketball＂ to create user-generated events and continue to create happiness for users

　　International Online Car Channel News: On September 28, the "Our Basketball" Geely Xinbingyue Basketball Rising Star Selection Finals kicked off in Beijing Wukesong. Du Feng, the national men’s basketball coach, and Fang Shuo, the CBA star player, came to the scene to watch and guide, and 8 championship teams from Chengdu City, Sichuan Province, Kunming City, Yunnan Province, Changsha City, Hunan Province, and Hangzhou City, Zhejiang Province competed fiercely. Finally, the Hangzhou Never Say Defeat Team and Changsha Three Seconds District Team won the championship of the owner group and the social group respectively, living up to their love.

Our basketball

　　On the day of the finals, Geely Automobile also officially released the "Our Basketball" user co-creation event IP. In the future, it will join the Basketball Association and CBA club to provide a stage for more young people who love basketball to realize their dreams, provide support for basketball promotion and national sports fitness, and play with more people to create happiness.

　　10,000 people signed up, 100 teams participated, and love was expressed with victory

　　Since its launch in June 2021, the New Colorful Basketball Rising Star Selection Tournament has been successfully held in Chengdu, Kunming, Changsha and Hangzhou, attracting more than 10,000 online and offline registrations to participate, triggering a national basketball craze. Social basketball fans, including Colorful car owners, spontaneously formed 128 teams to participate. After more than 3 months of intense competition and layers of selection, 4 car owners’ teams and 4 social teams successfully advanced to the finals, opening the peak battle.

Our basketball

　　The finals were launched in the form of 3v3 team competition and 1v1 individual competition. In the morning, the 4 Jin 2 semi-finals started first, and 4 car owners’ teams and 4 social teams played 50-minute wheel battles respectively. The teams with the top two points in each group were eligible for promotion. The competition in the afternoon finals was more intense. Du Feng and Fang Shuo served as the coaches of the final teams and gave strategic guidance on the scene of the competition. The players of both sides did their best to break through quickly, attack agilely, and defend flexibly, showing their personal skills and team strength, battle spirit and victory belief.

Our basketball

　　In the end, the Hangzhou Never Say Never team of the car owner group and the Changsha three-second district team of the social group won the game, won the championship of the finals, and gained a new colorful car and the opportunity to try out Du Feng and Fang Shuo in the training camp.

Our basketball

　　It is worth mentioning that the dunk performance interspersed in the game also won applause on the spot. Dunk by hand, turn around in the air, dunk by fancy dunk, etc. are enjoyable! The perfect combination of strong personal strength and amazing basketball art can be called a visual feast.

　　Dare to love and fight, Xinbingyue "support" to cheer for the dream　　　　　　　　　　　　　　　　　　　　　　　　　　　　　　　　　　

　　On the court, the strong confrontation is in full swing; the new Colorful, the tide of the debut strength to help out. As a global model for young people, Colorful with the BMA architecture of the natural good foundation, 7.9 seconds zero hundred acceleration of strong performance, and more personalized and sporty appearance styling, listed for 34 months hot-selling 370,000, firmly ranked first in the Chinese brand of small SUV, is a veritable "Chinese steel cannon" in the hearts of countless people.

New Colorado

　　The newly rejuvenated Xinbingyue has a more trendy sports positioning. The new energy storm front face, sports two-color body, borderless grille, energy pulse decoration, blackened wheels and other designs fully demonstrate the high-performance combat atmosphere; the new track mode and ejection start are added, and the optional sound wave kit further strengthens the sports attributes of the vehicle; the more powerful L2-level intelligent driving system, the Geely Galaxy OS system based on the E02 platform, and the leading intelligent technology configuration that supports the FOTA cloud upgrade of the whole vehicle make Xinbingyue lead the trend of travel in all aspects and become the best playmate in the hearts of Generation Z young people.

New Colorado

　　As a post-90s player, Fang Shuo, a star CBA player, praised after a test drive experience of Xinbingyue: "The design of the exterior and interior is very in line with the aesthetics of young people, and the sporty performance and intelligent interconnection are also very impressive, especially the 7.9-second zero-hundred acceleration performance and ejection start, which surprised me. As the first trendy SUV for young people, Xinbingyue is indeed very suitable."

　　In the eyes of the relevant person in charge of Geely Automobile, Xinbingyue and basketball are also naturally in harmony: "Basketball is a national sport and has a wide mass base in China. Xinbingyue is a popular model of Geely and is deeply loved by young users. Competing for youth and fighting for love is the product image of Xinbingyue, and it is also the basketball belief in the hearts of many young people." The holding of the Xinbingyue Basketball Rising Star Selection Tournament will provide a stage for young people who love basketball to bravely play and express themselves, accompany young people to grow and transform, and achieve a more outstanding self.

　　Create "Our Basketball" users to co-create events and practice "Greatness for Happiness"

　　The love is endless and the battle is endless. The New Colorful Basketball Rising Star Trials have come to a successful conclusion, but the journey of "our basketball" has just begun.

Our basketball

　　At the finals, under the joint witness of Du Feng, Fang Shuo and the user manager, Geely Automobile officially released the "Our Basketball" user co-creation event. "Our Basketball" is not only a new exploration of Geely’s "Our" user brand, but also the most direct expression of the "Great Because of Happiness" brand value proposition. Users are not only participants in the game, but also the host and co-creator of the event. Geely always plays with users and continues to create happiness for users. As a circle expansion event co-created by Xinbingyue and young users, "Our Basketball" will continue to convey the product image of Geely’s trendy series "young, trendy and sports", and will become the exclusive IP of Geely’s trendy series in the future, providing a stage for more young people who love basketball to realize their dreams.

Our basketball

　　Participation by the whole people, all-out efforts and all-out enjoyment are the distinct connotations of "our basketball". The relevant person in charge of Geely Automobile said: "This is a true national basketball event, and we hope that any young person with the spirit of battle can participate in it. This is also an event that does not necessarily have to win, but is never afraid of losing. We will do our best when we play, and enjoy winning and losing. We hope that everyone can play easily with a’come and play ‘mentality, enjoy the game, and share growth and happiness."

　　In the future, Geely Automobile will join hands with basketball associations, CBA clubs and other sports organizations and institutions to create a series of exciting basketball events with users under the name of "our basketball", encourage more young basketball fans to live up to their youth and pursue their dreams bravely, and practice corporate social responsibility with practical actions to contribute to the promotion of basketball in China and the cause of national sports and fitness. (Image source: Geely Automobile)