On September 28th, Changan Mazda MAZDA EZ-6 (hereinafter referred to as EZ-6) officially opened for pre-sale, with a pre-sale price of 16-200,000 yuan. The car integrates Changan Automobile’s technological accumulation in new energy vehicles, has more advanced intelligent configuration in joint ventures, and is the only pure electric and range-extended dual-mode power choice in the same class. In addition, Mazda’s characteristic inductance "integrated human and horse" driving sense, and the continuously evolving "soul" design aesthetics, it has certain competitiveness in the joint venture new energy B-class car, and is also a fulcrum for Mazda to gain a foothold in China’s new energy market.
The EZ-6 has launched a total of 7 models with pure electric and extended range. However, the official has not announced the specific configuration and price of each model. From now on, the first 10,000 users who order cars at dealer stores and Yuema Star APP/Mini Program can enjoy 3 car purchase benefits:
· Order the Zhiya version model with a limited-time upgrade worth 15,000 yuan, including: 14 high-performance speakers SONY audio, adaptive suspended electric rear wing, 50-inch high definition AR-HUD, Michelin e · Lingyue tires;
· Order the Zhizun version model to upgrade the main and auxiliary zero-gravity seats worth 10,000 yuan for a limited time, with 120-degree cloud suspension adjustment and 8 massage modes;
· Pre-sale plus gifts: unlimited traffic of the car and machine, and you can also get a 1:18 smart audio car model and a panoramic sunshade.
Hidehisa Matsuda, president of Changan Mazda Automobile Co., Ltd., said: "On the basis of integrating the world’s leading three-electric, smart cabin and smart driving technologies, the EZ-6 inherits Mazda’s core" soul "design," one-horse "driving pleasure," high-quality car-building like art ", and the world’s top safety performance. This is an excellent work that fully integrates the essence of Changan Automobile and Mazda’s two century-old enterprises. It is also a flagship model that defines the new value standard of the joint venture B-class new energy car. We hope that the EZ-6 can continue the best-selling results and excellent reputation of the MAZDA6 in the Chinese market, and once again become a star product that leads the trend of the joint venture B-class car market."
President of Changan Mazda Automobile Co., Ltd. Matsuda Hidehisa
The opening of the EZ-6 pre-sale represents Changan Mazda entering a new stage of development in the field of new energy, and also allows Changan Mazda to open up the "Joint Venture Model 2.0" for the first time, building a friendly and efficient communication bridge between the two sides of the joint venture. Facing 2027, in order to better serve users in the Chinese market, Deng Zhitao, executive vice president of Changan Mazda Automobile Co., Ltd. also officially released the "Changan Mazda China Market Action Plan", once again demonstrating its firm determination to embrace the Chinese market.
Deng Zhitao, Executive Vice President of Changan Mazda Automobile Co., Ltd
Specifically include:
First, the strategic vision.Firmly rooted in the Chinese market and embracing Chinese users. Based on the electrification and intelligent innovation achievements in the Chinese market, firmly promote Changan Mazda’s new energy transformation, deeply integrate Mazda’s core DNA, and build the core competitiveness of the electrification era;
Second, strategic integration.Make full use of the advantageous resources of Changan and Mazda, two century-old automakers, to consolidate a new cooperation model, strengthen internal business collaboration, improve the level of resource sharing, continue to create new value, and achieve high-quality sustainable development.
III. Strategic investment.Facing 2027, we will invest a total of 10 billion yuan in the field of new energy, continuously increase investment in talents and equipment, strengthen strategic cooperation with leading domestic electrification and intelligent partners, and cultivate global new energy product development capabilities.
IV. Strategic objectives.From 2024, at least one new energy model will be launched to the Chinese market every year, and the market coverage of cars and SUVs will be continuously expanded. In 2027, we will strive to achieve 90% of the sales of new energy models, and the annual production and sales volume will reach 300,000, becoming the first brand of joint venture new energy;
V. Strategic responsibility.Fulfill the corporate social responsibility in the Chinese market, improve the happiness of Changan Mazda enterprises and brand participants. Increase territorial investment to attract more industrial support to settle down. On the basis of the cumulative production and sales of 2 million vehicles in the Nanjing factory, the next 2 million production and sales cycle will continue to move forward.
The first pure electric technology architecture of joint venture new energy – Yudian Zhixing Architecture was released
At the press conference, Wu Xuxi, executive deputy general manager of Changan Mazda Automobile Sales Branch, announced the "Power Smart Bank" architecture. As the first pure electric technology architecture of the joint venture new energy, "He can provide two power modes of pure electric and extended range. Among them, pure electric power supports 600 kilometers of CLTC operating conditions, and extended range power realizes a measured range of 1,301 kilometers. The pure electric model is equipped with a 3C ultra-fast charging battery and CTP integration technology, which can complete 30% to 80% of the power replenishment in 15 minutes.
Wu Xuxi, Executive Deputy General Manager of Changan Mazda Automobile Sales Branch
E-ZONE smart exclusive cockpit, new standard for joint venture new energy smart cockpit
EZ-6 is equipped with the third-generation Snapdragon digital cockpit designed based on the user’s life scene. Enter the cockpit, 3D holographic face non-sensory recognition login, support the account information storage of up to 9 people in the family. The combination of 10.1-inch high definition smart digital instrument and 14.6-inch anti-glare LCD suspension screen fills the cockpit with a sense of technology. "Hi MAZDA" four-tone automatic speech recognition can execute multiple instructions at a time, and all occupants can issue instructions individually. The system can automatically determine the command position under the premise of ensuring safe driving. The response is fast, the recognition is accurate, and the whole scene can be seen.
E-ZONE Smart Privilege Cockpit
The EZ-6 is equipped with an active air filtration protection system. The release of active ions exceeds 20 million/cm 3 in 1 minute, and the emission of ions of the same level in the joint venture is the first. The filtration efficiency of particulate matter is ≥ 99%, the removal rate of bacteria and viruses is ≥ 92%, and the PM2.5 value is displayed on the screen. If it is abnormal, it can be filtered with one click. Fully automatic multi-dimensional smart air conditioning system, the power is equivalent to two horses larger than that of a household. The measured 10 minutes can quickly cool down to 35 ° C, fully automatic hot and cold air adjustment, intelligent wind speed control, and it can create a comfortable driving environment for users without fear of external temperature changes. 11 intelligent scene modes, including nap, camping, privacy, car wash, and children, whether it is an urban commuting scene or a family camping scene, can provide users with a intimate and intelligent unique experience in their car life.
In the front and rear rows, the interior of the EZ-6 is made of NAPPA leather and suede high-end fabrics, which are well-crafted and matched with exquisite matte chrome trims to highlight the texture of the joint venture B-class sedan. The EZ-6 main and passenger seats can be equipped with cloud-levitating zero-gravity seats, and the seats can be adjusted to zero-gravity mode with one-click start or Keyword Spotting. The cabin SONY 14-speaker luxury audio, including 2 headrest audio, is personally tuned by the SONY audio master, and uses SONY’s exclusive Clear Phase and Live Acoustics technology to restore clear and detailed sound.
E-ZERO Unbounded Intelligent Pilot, a new standard for joint venture intelligent driving at the same level
In the field of intelligence, the EZ-6 provides users with a "smart parking integration" solution, equipped with 5 megapixel high definition cameras, 5 millimeter wave radars, and 12 ultrasonic radars, achieving intelligent strength comparable to Chinese brands, and comprehensively assisting users to take over urban commuting scenes and high-speed travel scenes.
The new car is equipped with a 50-inch AR-HUD holographic enhanced display system, the best visual projection distance of 7.5 meters, and the all-lane AR real scene fusion function, so that the driver can grasp a variety of driving information without lowering his head. The L2.5 smart parking assistance system can provide drivers with driving assistance such as automatic following, lane centering, smart offset, lever lane change, and intelligent speed limit; and a 180-degree panoramic chassis system, which allows drivers to open the "God’s perspective", control the surrounding environment of the vehicle at any time, and eliminate blind spots in vision.
The EZ-6 has five major parking functions: APA in-car parking assist, RPA remote control parking assist, RSIO remote control entry and exit assist, RMA remote intelligent parking, and RADS tracking and reversing assist. It can identify more than 150 different types of parking spaces (support vertical, horizontal, oblique, and no parking line parking spaces). Remote remote control parking, tracking and reversing, and sentry mode solve multiple pain points in the current user parking scene.
E-ZIP chain safety architecture, a new standard for joint venture new energy safety value
The safety architecture design of the EZ-6 is inherited from Mazda’s safety concept. In the field of active safety, the EZ-6 is equipped with 19 + active safety auxiliary features, including AEB automatic emergency braking, FCW front collision warning, FCTB forward cross emergency braking, etc. The battery adopts vehicle + cloud BMS intelligent dual monitoring design, which can pass strict verification up to 20 times the national standard. 6 digital temperature-controlled battery management technologies can achieve 24-hour all-weather monitoring, and the early warning accuracy rate is as high as 99%.
In the field of passive safety, the EZ-6 is equipped with an all-steel cage-type safety architecture. The roof compression beam adopts 2,000Mpa reinforcement parts. The main body of the cage structure is all 1,500Mpa ultra-high-strength steel. The internal anti-collision steel beam of the door is composed of 6 1,500Mpa ultra-high-strength steels, and the high-strength steel of the car body accounts for 86%. The world’s first highest-strength cold stamping parts are 1,500Mpa. The industry’s first mass production of ultra-low-emission ultra-high-strength steel. The 7-horizontal and 5-vertical all-steel cage structure makes the passive safety of the EZ-6 peak. In the field of battery safety, the 3C ultra-fast charging battery is soaked in salt water for 60 minutes + high-pressure water spray without leakage. The 800-degree flame combustion for 140 seconds does not catch fire. The 5mm steel needle does not explode through, and there is no obvious deformation when it falls at an altitude of 5 meters
E-ZEAL super inductive electric fun driving control, new standard for joint venture new energy driving control
On the basis of inheriting Mazda’s core "one-man-horse" driving pleasure, the EZ-6 brings users a unique inductance "control pleasure" through exclusive "row, turn, stop" development and adjustment. The 50:50 front and rear axle balanced counterweight structure makes driving more smooth and casual. The whole series comes standard with 19-inch low-wind resistance aluminum alloy wheels, with Michelin tires, which have excellent silent, energy-saving and comfortable performance. The EZ-6 series comes standard with rear H-arm multi-link independent suspension, which greatly improves the rear suspension following. The multi-link design can better control the vehicle’s dynamics and attitude, and provide clearer and more accurate road feeling feedback. In order to achieve the ideal state of the car moving freely, the yaw rate of the EZ-6 body is closer to the human body’s perception, and by increasing the steering force and damping in the central area of the steering system, the driver’s sense of precise control of the vehicle is improved, which is more suitable for the brake pedal feel curve of Chinese road conditions.
During Mazda’s more than 100 years of brand development, it has brought users many works with both performance and good driving experience, while retaining its own unique personality. In the era of electrification, Mazda’s "people-oriented" brand concept and "driving pleasure" brand essence will not change. The release of the EZ-6 will not only impact the joint venture B-class new energy vehicle market, but also reflect Mazda’s emphasis on the Chinese market.