CCTVIn the "Weekly Quality Report" reported the results of the monitoring of the national power bank by the General Administration of Quality Supervision, Inspection and Quarantine before knowing the real situationmilletMobile power supplyThere are problems such as false reporting of battery capacity. In the program, CCTV said that the General Administration of Quality Supervision, Inspection and Quarantine sampled 32 batches with a total of 224 mobile phones.power supplyThe results showed that none of the 224 samples were qualified, and the capacity deviation rate exceeded 50%, less than half of the marked capacity. Xiaomi Mobile’s 5200mAh mobile power supply was also included. The quality and safety risk monitoring results of mobile power supply products by the General Administration of Quality Supervision, Inspection and Quarantine are alarming: 100% of the samples collected in 32 batches have quality and safety risks. According to Lu Chunming, deputy director of the General Office of the General Administration of Quality Supervision, Inspection and Quarantine of the People’s Republic of China, among the 32 batches of mobile power supplies, 9 batches of products failed the impact test of battery cells and heavy objects, and there was a risk of fire and explosion when an internal short circuit occurred; 28 batches of products failed the output electrical performance test, and there was a risk of damage to the charged equipment; 20 batches of products failed the flammability test of the shell material, and there was a risk that the battery cells could not be ignited. In addition, 17 batches of products had the problem of false capacity labels. Xiaomi responded publicly to the CCTV report on Weibo. Xiaomi said in a statement that they contacted relevant personnel of the State Administration of Quality Supervision, Inspection and Quarantine before the CCTV report, and the Xiaomi mobile power bank participating in the sample survey was not purchased from Xiaomi’s official channels or authorized channels. Xiaomi stated that Xiaomi has been strictly labeled according to the actual capacity of the battery cells, and has passed the strict test of the international authoritative organization SGS. It also reminds consumers that they must purchase Xiaomi products through regular channels such as Xiaomi’s official website. Xiaomi’s official response: Xiaomi officials also said that it has been plagued by counterfeiting, and this time even the General Administration of Quality Supervision, Inspection and Quarantine has becomeCounterfeit productsThe "victim" of the goods. The staff of the General Administration of Quality Supervision, Inspection and Quarantine said that we wanted to buy it from Xiaomi’s official website at first, but we couldn’t buy it. Commentators believe that Xiaomi’s crisis public relations on CCTV’s report is really good. After CCTV’s report, Xiaomi immediately responded that the Xiaomi mobile power tested by CCTV was not purchased from official designated sales channels, and CCTV tested "counterfeit products". Take this opportunity to remind consumers to beware of counterfeit products Xiaomi mobile power. For Xiaomi’s crisis public relations speed and skills, it is indeed very commendable. It immediately turned the crisis into providing consumers with a way to identify the authenticity, and also told the outside world from the side through this incident that the Xiaomi brand is very valuable. Because there have always been various products that are copied from Apple, there are now many counterfeits of Xiaomi. However, Xiaomi mobile power supply does not need to be snapped up at present. It is available on the official website and Tmall flagship store. There is no need to make an appointment to snap up. You can buy it online at any time. I don’t know why CCTV can buy "counterfeit products"? But if CCTV really bought "counterfeit products", this just shows several problems. First of all, the sales channels of Xiaomi products are very confusing, not only the channels they officially claim, but also many offline channels. Secondly, the "hungry and thirsty marketing" of Xiaomi products has led to a large number of scalpers, which has flooded online and offline stores with Xiaomi products at various prices. Especially when Xiaomi mobile phones are snapped up, how many units are set up for users to snap up each time, and whether the purchase is really completed each time, these consumers cannot know, which is also the "hungry and thirsty marketing" model that the outside world has always questioned. The number of Xiaomi mobile phones snapped up each time is not announced to the public, which should be contrary to the "Consumer Rights Protection Law". "Consumers have the right to know the true situation of the goods or services provided by the operator. But using the" hungry and thirsty marketing "method can create hot-selling news, thus taking advantage of consumers’ herd psychology to produce a follow-up purchase effect. Is there any suspicion of taking advantage of legal loopholes? This issue can only be left to the legal community to discuss. There are also netizens who don’t mind the big things, saying that Xiaomi’s ability to attract hatred is really strong. Usually, CCTV will be scolded for anything it says, and no one believes it. As a result, when they criticized Xiaomi, netizens began to say that CCTV is a conscientious media and trustworthy…
