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Everyone knows that this year’s auto market will be more volume than in previous years, but I didn’t expect it to be so volume.

Before the Lantern Festival, BYD took the lead in throwing out the "Wang Fried" that "electricity is lower than oil", and then, a number of car companies came off the scene to follow up on price cuts. At the same time, the prices of new cars that are constantly emerging are also more surprising than each other, basically breaking the previous price system.

On February 28th, when Apple was still discussing the termination of the car-making plan, the first car of Chery’s new brand iCAR, iCAR 03, went on the market, and the starting price of 109,800 yuan was 20,000 lower than the pre-sale price. This is also the unprecedented price of pure electric A-class SUV models, which also shows the true nature of iCAR’s new energy "Tiangong" and Chery New Energy’s determination to be "impolite" this year.

Regarding the price of the first car, Zhang Hongyu, deputy general manager of Chery Automobile Co., Ltd. and general manager of iCAR brand division, said in an interview: "iCAR brand focuses on young people. Today (February 28), everyone was surprised to see this price, but this price is what we have been doing towards this goal. Our goal is’ double 10,000′, which is about 10,000 vehicles per month and the profit level is also 10,000 yuan. "

1、

Since the release of Shanghai Auto Show last year, iCAR 03 has attracted much attention from the market, and it is also one of the most discussed hot new energy models.

The main reasons are nothing more than two points.

First, iCAR 03 takes the trend "square box" as the design core, which undoubtedly cuts the car demand of young consumers yearning for "poetry and distance"; Second, as the "new force" of Chery Group and the vanguard of the group’s "inheritance and evolution", iCAR 03, the first model under the ICAR brand, undoubtedly bears more responsibilities.

In this context, iCAR 03 has brought full sincerity to both the price level and the product level.

In terms of price, the official guide price of iCAR 03 is 109,800-169,800 yuan, which is about 20,000 yuan lower than the previously announced pre-sale price of 129,800-185,800 yuan. In addition to the price, iCAR 03 also provides car owners with lifelong vehicle warranty, three-electricity warranty, free rescue (the first private user), four-wheel drive long-life intelligent driving version, limited time to send lifelong free access to advanced driving assistance functions and other rights.

Of course, if we only rely on the price in this market where there is no maximum volume but only more volume, it is obviously impossible to fight to the end. Therefore, in addition to the price, iCAR 03 has made a lot of efforts on the product strength level.

For example, in terms of practicality, iCAR 03 accounts for 66% of the vehicle’s effective space utilization rate, 64.3% of the vehicle’s interior space release rate, and the oversized rear head space reaches 991mm, ensuring that passengers do not feel cramped when moving in the car; At the same time, the panoramic electric sunroof with a large size of 1.2m2 can ensure good lighting and ventilation.

For another example, in terms of performance, iCAR 03 is equipped with the only iWD intelligent electronic control four-wheel drive system at the same level, which can realize intelligent switching of two-wheel drive/four-wheel drive. The layout of front and rear dual motors provides a strong power guarantee for the whole vehicle, with a peak power of 205kW and a wheel torque of 4,100 N m. It only takes 6.5s to accelerate at zero speed, and it is easy to change lanes and overtake.

In addition to these products, it also includes all-aluminum multi-cavity cage body, sandwich battery pack in cooperation with Contemporary Amperex Technology Co., Limited, hybrid chassis with the same technology as Land Rover Defender and intelligent driving system in cooperation with DJI …

These good product points form a defensive shield and an offensive spear for iCAR 03. With their blessing, this "Tide Box Electric SUV" has more reasons to be expected. No wonder Yin Tongyue, secretary of the Party Committee and chairman of Chery Holding Group, said with confidence that "iCAR should be the coolest, the most fashionable, the safest and the smartest in the price range of 100,000-150,000, and it will definitely take advantage of the situation and become an instant hit!"

2、

From the perspective of product strength alone, as long as it is not a "water army" without brains and blackness, the metropolis will recognize iCAR 03 at different levels and levels.

Zhang Bingfeng, assistant general manager of Chery Automobile Co., Ltd. and executive deputy general manager of iCAR brand division, also revealed that "iCAR 03 has delivered more than 2,000 vehicles since its pre-sale on December 18th, and users have highly recognized this product". This is the achievement of iCAR 03 before its listing and price announcement. Moreover, I believe that under the influence of the starting price which is much lower than the pre-sale price and the good car purchase rights, there will be a wave of order growth in iCAR 03 –iCAR 03 won at least the first step.

But in my opinion, iCAR 03 is far from celebrating.

On the one hand, in fact, there are quite a few "square box" models of this level. In addition to new energy products such as Haval Raptors and the second-generation big dog PHEV, there are also fuel vehicles such as Jetway Traveler and Exploration 06. These products with the same price and the models with similar user portraits can easily be tied together for comparison.

On the other hand, from the point of view of products and technology, the models launched later really occupy greater advantages. Therefore, in order to gain a foothold in this market where there is no maximum volume but only more volume, only strong technology and differentiated positioning can gain an advantage in the competition.

Then how iCAR 03 breaks through and stands out is the most important thing.

Zhang Hongyu gave the answer: "We finally chose the direction of creating unique products for young people. Young people here not only refer to age, but also refer to people with young mentality. We hope to create a distinctive model that will attract them both in terms of styling and emotional experience of users. "

In fact, it is not difficult to "create unique products for young people", but it is obviously a challenge for traditional car companies like Chery.

Zhang Hongyu further added, "In order to achieve this goal, we have set up a huge team in Beijing to focus on studying the preferences and needs of young people. Our goal is to develop products that make young people fall in love at first sight and feel great value when buying. "

In addition to meeting the needs of users at the product level, iCAR 03 also waits for the life of users’ cars in all directions by gaining insight into their individual needs.

For example, the tide reform plan was launched to lead the new trend of modification with users. At the press conference, several modified versions of iCAR 03 were also presented, including outdoor cross-country style, exquisite coffee stalls and band tour cars … For young people who pursue individuality, the attraction is extraordinary.

Another example is channel construction. Zhang Bingfeng revealed that since July 2023, about 200 dealers have joined the iCAR sales network. In 2024, iCAR set a more ambitious goal, and planned to build and operate 300 stores.

Zhang Bingfeng said, "In terms of channel strategy, iCAR will rely on brand experience centers and delivery centers such as 1Space+N Base, as well as supermarkets to shorten the distance between users and products and provide more convenient access."

It can be seen that "creating unique products for young people" is not an empty talk, but a brand concept that iCAR has always adhered to.

Summary:

As the first work of Chery’s "new force" iCAR brand, iCAR 03 is sincerely priced and rich in configuration, which not only gives users and the outside world a "surprise", but also gives opponents a "scare".

According to Chery’s plan for iCAR brand, after iCAR 03, the next iCAR brand will usher in a concentrated outbreak period. "From this year, in the short term to 2026, two new cars will be launched every year. After iCAR 03, the new product V23 will be pre-sold at Guangzhou Auto Show in November this year, and will be officially launched globally at the end of December. Brand Night in Beijing will also release three new cars of the iCAR series under the iCAR brand, including V23, "Zhang Bingfeng said.

So, let’s wait and see how iCAR can make a big fuss about new energy.

　　BEIJING, Feb. 25 (Xinhua) According to the WeChat WeChat official account news of the General Administration of Market Supervision, the general offices of the General Office of the Central Committee of the CPC and the State Council recently issued the Provisions on the Responsibility System for Food Safety of Local Party and Government Leading Cadres, which clarified that local party committees and governments at all levels should take overall responsibility for food safety work in the region, and those who fail to do their work and lead to major or particularly serious food safety accidents or cause serious adverse effects should be severely investigated for responsibility.

　　Data Map: The staff of the market supervision department conducts on-site vegetable testing for consumers. China News Service reporter Han Suyuan photo

　　The General Offices of the General Office of the Central Committee of the CPC and the State Council recently issued the Provisions on the Responsibility System for Food Safety of Local Party and Government Leading Cadres, which clearly stipulated the food safety responsibilities, assessment and supervision, rewards and punishments of local party and government leading cadres. The relevant person in charge of the General Administration of Market Supervision answered the reporter’s questions on relevant issues.

　　The person in charge said that the promulgation of the "Regulations" provided a new institutional guarantee for food safety work, which will more effectively urge local governments to implement the responsibility of territorial management of food safety, promote the improvement of local food safety work, and better protect the people’s "safety on the tip of the tongue".

　　According to the person in charge, the "Regulations" clarify that local party committees and governments at all levels have overall responsibility for food safety work in the region. The main person in charge is the first person in charge of food safety work in the region, and other members of the team are responsible for food safety work in the industry or field in charge.

　　— — The main leaders of local party committees at all levels "should comprehensively strengthen the party’s leadership over food safety work in the region";

　　— — The main person in charge of local governments at all levels "should strengthen the leadership of food safety work in the region";

　　— — The person in charge of food safety in local governments at all levels "should strengthen the leadership of food safety supervision in the region and be specifically responsible for organizing food safety supervision in the region";

　　— — Other members of the Standing Committee of local party committees at all levels and other members of the government leadership team shall, in accordance with the division of responsibilities, strengthen their leadership over food safety-related work in the industry or field in charge.

　　The person in charge said that the "Regulations" also clarified the three major means of supervision and implementation. The first is tracking supervision. It is clear that local party committees and governments at all levels should follow up and supervise the implementation of major deployment and key work of food safety. The second is duty inspection. It is clear that local party committees at all levels should check the performance of food safety duties by local party and government leading cadres in combination with the inspection work arrangements. The third is appraisal. It is clear that local party committees and governments at all levels should give full play to the role of "baton" in evaluation and assessment, and promote local party and government leading cadres to implement food safety responsibilities. The "Regulations" emphasize the application of the results, and clarify that the results of follow-up supervision, duty inspection and evaluation should be used as an important reference for the assessment, reward and punishment, use and adjustment of local party and government leading cadres.

　　Regarding rewards and punishments, the person in charge introduced that the "Regulations" clearly and effectively organize the prevention of food safety accidents and eliminate major food safety risks in a timely manner, so as to protect the interests of the state and the people from major losses; Significant innovations have been made in food safety work and remarkable results have been achieved; In the case of outstanding achievements in the evaluation of food safety work, it shall be commended and rewarded in accordance with relevant regulations.

　　Failing to perform the duties and requirements of the Regulations, or failing to perform their duties properly; Responsible for leading major food safety accidents in this region or food safety incidents with bad social impact; Failing to organize and lead the relevant departments to effectively deal with food safety accidents in this area in time, causing adverse effects or great losses; Leading responsibility for concealing, making false reports or delaying the reporting of food safety accidents; Violation of regulations, intervention in the handling of food safety accidents according to law and the handling of food safety crimes, etc., should be held accountable in accordance with relevant regulations.

　　The "Regulations" also mentioned that those who report dereliction of duty in time and take the initiative to take remedial measures, effectively prevent or reduce the heavy losses of food safety accidents, recover serious adverse effects of society, or actively cooperate with accountability investigations and take the initiative to take responsibility shall be given a lighter and mitigated accountability in accordance with relevant regulations; If poor work leads to major or especially major food safety accidents, or causes serious adverse effects, the responsibility shall be severely investigated.

The gathering of comedy uses comedy as a pen to describe the joys and sorrows of the people; Take happiness as a beam and convey thousands of gestures of real life.

Comedy is always the cultural necessity of people’s life. In the process of innovation in the whole comedy content market, the Central Radio and Television General Station has made continuous breakthroughs in the comedy track, especially since last year, the frequency of innovation and the intensity of innovation have been strengthened.

Following the comedy program "Golden Comedy Class", "Life is the Most Playful" and other innovative works, "Comedy’s Joy" appeared on CCTV-3 every Saturday night from November 19th. The program brings together comedy "backbone" and multi-comedy styles to open a happy party.

"No matter’ pushing new people’,’ creating new works’ or’ starting a new game’, the performance of Comedy’s Happy Gathering is remarkable," praised Yan Jingming, vice chairman of the Chinese Writers Association. Starting from tapping the "flowing water" of creation, the program, with the original intention of cultivating and expanding the backbone of comedy industry, is a stage for the unknown comedy dreamers, strugglers and pioneers to display their talents, and at the same time, it allows different comedy styles to learn from each other, try all kinds of innovative possibilities of comedy in full discussion, discussion and cooperation, and lead comedy creation to take root in reality, refine life and serve the public, which embodies the innovation of literature and art at the reception desk.

Observe the real life and provide the audience with good emotional value continuously.

"Comedy’s Happy Gathering" means "gathering" to be happy ".At the beginning of the program, the host Xiao Ni revealed the significance of this program, which is to provide continuous happiness for the audience, especially to accompany the living room time on weekends.

The gathering of comedy uses comedy as a pen to describe the joys and sorrows of the people; Take happiness as a beam and convey thousands of gestures of real life. Since the launch of the two issues, vivid works have either made people laugh or cry, or made people laugh and cry together, conveying the happy energy of healing people’s hearts.

In the cross talk "Going Home", Fei Jin and Chen Xi vividly interpreted the entanglement and helplessness between young people’s accompanying their families and social entertainment during holidays, and reflected the understanding and support of their elders for their children; The essay "Understanding is Victory" brought by Mahua FunAge simulates various scenes that people may encounter in the real society, telling everyone to understand each other more in life; Wu Bi, Dai Xu and E Jingwen’s essay "If Marriage is a Business" satirizes the bad phenomenon of "haggling over every ounce" in treating marriage with a wedding rehearsal like business negotiation. Li Ding and Zheng Jian’s cross talk "A Serious Anti-fraud Manual" presented a hilarious "Open Anti-fraud Class" …

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The gathering of comedies is rooted in public life, focusing on practical topics that people like to see and feel. Since the launch of the two issues,# How long has it been since you had dinner with your parents # # Will you refuse unreasonable demands in the workplace after 00 #A number of works and other derivative topics have aroused heated discussion among the audience. They all think that these works are not sensational or didactic, but they make people think and gain something after laughing.

"What is particularly eye-catching is that" The Joy of Comedy "has gone to professional judging and adopted the’ audience reservation system’, and the audience of 150 famous comedians at the scene’ reserved’ which comedians can participate in the next round of performances." In the view of Deng Kai, secretary of the Secretariat of the Chinese Writers Association, this model strongly embodies that people’s satisfaction and dissatisfaction should be regarded as the highest standard for testing art in literary and artistic creation, and we must work hard to create works to meet people’s cultural needs and enhance people’s spiritual strength.

"The program function of’ Pinxiao’ is also different from that of traditional professional judges. From Cai Ming, an evergreen in the comedy world, to guests from all walks of life, including comedy recommender Chang Yuan, they are more like’ companion groups’, witnessing, encouraging and inspiring the growth of comedians, speaking from the audience’s perspective, and enjoying happiness with everyone. "Deng Kai commented.

Embrace the youth culture and tell the story of China in the voice of youth expression.

No matter the lineup, mode or works, The Gathering of Comedy reflects the production strategy of getting close to young people.

For example, as a predecessor of the comedy circle, Cai Ming, a special guest comedian, is a "5G surfer" who likes to mingle with young netizens as a "post-05" in recent years. "Comedy recommender" Chang Yuan’s superficial social fear changed his mouth to "take over the stalk king" in seconds, which was such a contrast. Once he appeared in the fast circle, netizens commented: "Chang Yuan’s own comedian buff is really unique, and it won’t be cold with him in this scene."

For another example, the stage of the program abandons the red curtain form of the traditional comedy in the past. Whether it is the "round table" gathering scene when the actors are waiting for the stage, or the changeable space on the performance stage, especially the virtual setting scene, it reflects the trend of socialization, life and brain hole that is more in line with the young aesthetic.

For another example, the themes of most of the works that have been broadcast are closely related to the work, life and social thinking of young people. From "Rumors Stop at the Wise Man" to reflect the social rumor phenomenon through the gossip in the office tea room, to "Hello Boyfriend" to spit out her boyfriend’s "romantic" behavior, and "Mom, the Wolf is Coming" satirizes the contemporary people’s addiction to mobile phones … The comedy’s Happy Gathering is based on the principle of "reality is the body, means are the use" and makes the comedy work a substitute for young people with its spicy and hilarious expression.

Among them, "Rumors Stop at the Wise" gained a lot of resonance after it was broadcast. "This is playing my most annoying colleague." "As long as we don’t care, gossip will always get the lesson they deserve." "The content is too real. In fact, the program is telling us not to be cruel and trivial because of gossip, and we should give our care to the really important people around us." From these hot discussions, it can be seen that "The Gathering of Comedy" is gradually gathering young eyes.

Li Chunli, deputy director of the Literature and Art Department of Guangming Daily, said: "Since the program was broadcast twice, young ideas are everywhere, young vigor is everywhere, and young attitudes are everywhere. The program activates the youthful vitality of comedy in a way that not only continues the tradition but also brings forth the new. More importantly, no matter how innovative, the works insist on starting from the Vientiane life, interpreting the stories around ordinary people, involving the various dimensions of young people’s family, friendship and love, as well as many popular social phenomena, and using the warm praise of truth, goodness and beauty and the powerful whipping of falsehood, ugliness and ugliness, so that the audience can gain enlightenment and wisdom while enjoying happiness. "

Provide a cultural platform to import growth nutrients for the prosperity of the industry.

Although comedy programs have become a "red sea", the audience’s pursuit of happiness is endless, which determines that the high-quality supply of comedy programs is very necessary and will last for a long time. Based on this, the main desk stands at the height of promoting the healthy and sustainable development of the whole industry, providing a platform for the cultivation of comedy talents and the development of comedy patterns, gathering high-quality resources and inputting growth nutrients.

Zhang Dexiang, vice chairman of the Chinese Literary Critics Association and doctoral supervisor of Communication University of China, said, "The Comedy’s Happy Gathering has put the spotlight on a group of unknown and tireless young comedians. Some of them study hard and practice hard for many years, and stick to what they love; Some have always been’ bit part’, but they try to be’ big actors’; Some fight in a relatively small field and take a difficult and lonely road; There are also bold innovations that exude the spirit of’ newborn calves are not afraid of tigers’ … Although the works presented to the audience by "Comedy’s Happy Gathering" are not perfect, the young comedians dare to dream, dare to pursue their dreams, and are diligent in their dreams. "

The gathering of comedies is an inclusive stage. Here, comedy has no boundaries, no definitions and no paradigms. As long as you are careful enough, as long as you are "happy", you can come here.

For example, "Kung Fu Man" brought by Jin Woo Kung Fu Troupe skillfully combines comedy and kung fu, and also moves Weiya to the sketch stage. Through two kung fu men competing for the role of the martial arts film hero, it leads to the truth that "learning martial arts first"; The work "Understanding is Victory" combines drama elements and makes the stage a "game of breaking through the customs" that can be restarted. Fei Jin and Chen Xi, young crosstalk performers, simulated the amazing performances of more than a dozen people with their "doppelgangers", showing people that traditional crosstalk actually has fresh expressions … Then, many forms such as mime+magic, music+comedy will appear one after another, bringing more refreshing and excellent works to the audience.

Youth is the future of career. Only when young literary and art workers are strong can literary and art undertakings form a vivid situation in which the waves behind the Yangtze River push forward the waves. In this regard, Zhang Dexiang said in particular: "The Central Radio and Television General Station, with the attitude of knowing, loving, respecting and using talents, guides these young literary and art workers to keep the right path and take the road, encourages them to innovate more and produce high-quality products, and supports them to take the lead and play the leading role. "The Joy of Comedy" has made the public see their light, and I believe they will take this as a starting point to make the future road more solid and open. "

&&In the documentary image, see the Yellow River rushing and see the national pulse for a thousand years.

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&&Shining Coordinates (Youth): To convey the power of youth in the form of "speech"

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&&Announced that 56 radio and television media fusion brands were selected.

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&&In the image, appreciate the "high value" of China wetland.

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